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# 57% Drink Sparkling Water Before Noon: Survey
- URL: https://bevnews.net/57-drink-sparkling-water-before-noon-survey/
- Published: 2026-03-13T03:27:52.000Z
- Updated: 2026-03-13T03:27:52.000Z
- Author: Joel Whitaker
- Tags: Water

A new survey from **Waterloo Sparkling Water** finds that Americans are increasingly starting their day with a refreshing twist: Sparkling water is becoming a bona fide morning ritual, especially among younger adults focused on wellness, low‑sugar choices, and feel‑good routines. 

Instead of being just a midday pick‑me‑up or an afternoon desk companion, sparkling water is becoming part of people’s *first‑thing* habits — and they say it helps set the tone for the entire day. 

Below is a snapshot of highlights from the survey: 

- More than half (57%) are "Morning Drinkers" — they've had sparkling water either as their first morning beverage or before noon on a weekday.
- Nearly 1 in 5 (18%) say sparkling water is their most likely first drink of the day — second only to coffee/tea (42%)
- First Beverage users skew younger overall: 73% are under 45 (23% Gen Z + 50% Millennial)
- 91% drink sparkling water before noon multiple days per week or every day
- 37% see sparkling water as a "fresh start reset vs. Nondrinkers
- 35% choose it for "flavor without sugar or sweeteners"

In releasing the survey results, Waterloo noted it recently released three sparkling waters inspired by breakfast‑friendly flavors: **Banana Berry Bliss, Melon Medley,** and the returning fan favorite **Lemon Italian Ice**.