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# Absolut Vodka Embarks on New Creative Era with Kaws
- URL: https://bevnews.net/absolut-vodka-embarks-on-new-creative-era-with-kaws/
- Published: 2026-10-02T03:58:49.000Z
- Updated: 2026-10-02T03:58:49.000Z
- Author: Joel Whitaker
- Tags: Absolut, Packaging

Absolut Vodka has unveiled an Artist Edition collaboration with world-leading contemporary artist KAWS, reimagining its iconic apothecary-shaped bottle through KAWS' unmistakable visual language, with the premium, smooth vodka Absolut is known for.

Since its early collaborations with artists such as Andy Warhol more than 40 years ago, Absolut has always challenged the familiar by opening minds to new perspectives. In addition to its artist collaborations (more than 550 artists have contributed over 850 artworks inspired by the distinctive Absolut Vodka bottle since the 1980s), Absolut has recently partnered with cultural brands and platforms including Tabasco and Coachella.

"Our collaboration with KAWS reimagines the iconic Absolut bottle as a witty, unexpected work of art that feels at home on a collector's shelf or at the center of a gathering with friends," **Caroline Begley**, U.S. Vice President of Marketing for Absolut said. "The new Artist Edition is a bold expression of Absolut's longstanding creative legacy and our belief that great art should be accessible to everyone. By bringing KAWS' remarkable vision to one of our most iconic assets, we're creating a cultural statement piece that celebrates creativity, self-expression and the power of art to connect people."

The Absolut Kaws Artist Edition bottle (40% ABV) is available for pre-order beginning Oct. 1 at [Absolut.com](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4786827-1&h=4065664053&u=http%3A%2F%2Fwww.absolut.com%2Fen-us%2Fproducts%2Fabsolut-kaws%2F%3Futm%5Fsource%3Dpress%5Frelease%26utm%5Fmedium%3Dreferral%26utm%5Fcampaign%3Df27%5Fabsolut%5Fkaws&a=Absolut.com&ref=bevnews.net) and rolling out on shelves of select retailers in the US, available for a limited time while supplies last.