> ## Content Index
> Fetch the complete content index at: https://bevnews.net/llms.txt
> Use this file to discover other available public pages before exploring further.

# Amber Beverage Group to launch a new party brand
- URL: https://bevnews.net/amber-beverage-group-to-launch-a-new-party-brand/
- Published: 2023-03-07T01:42:11.000Z
- Updated: 2023-03-07T01:42:11.000Z
- Author: Joel Whitaker
- Tags: New Products

[**Amber Beverage Group**](https://amberbev.com/?ref=bevnews.net)**,** is launching [**BLACK 1752**](https://black1752.com/?ref=bevnews.net)in the USA in March 2023\. BLACK 1752 is a blend of herbal infusions, dark Caribbean rum, orange, and vanilla notes, laced with a mix of spices. This unique drink was launched in Europe last fall.

BLACK 1752 is being distributed in the USA by [Espiritus Group](http://www.e-spirit-us.com/?ref=bevnews.net) and would-be stockists should contact the sales team at [contact@e-spirit-us.com](mailto:contact@e-spirit-us.com). Initially it will be available in seven states: California, Washington, Louisiana, Illinois, Massachusetts, New York, and Georgia. It is viewed as both an on-premise and off-premise item.

The product derives from one of the oldest herbal bitters brands in the world, [Riga Black Balsam](https://rigablack.com/en?ref=bevnews.net), an original drink which is made in Riga, Latvia, part of the European Union. The name was created from two of the attributes of this historic product: ‘BLACK’ representing the style of the liquid, which is dark in colour, and the date ‘1752’ which is the year when the original Riga Black Balsam brand was launched. Happily, 17:52 is also the time of day when people might be preparing for the cocktail hour and this drink is a ‘party’ brand so is perfect for that time of day.