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# Bacardi says It 'Took Over' 2023 Video Music Awards
- URL: https://bevnews.net/bacardi-says-it-took-over-2023-video-music-awards/
- Published: 2023-09-27T20:06:21.000Z
- Updated: 2023-09-27T20:06:21.000Z
- Author: Joel Whitaker
- Tags: Advertising

In partnership with MTV, BACARDÍ launched a 360-degree campaign that celebrated the 50th anniversary of hip-hop and highlighted the brand’s longstanding roots within the genre. Leading up to and throughout the ceremony, BACARDÍ executed several VMA programs, including:

· Bacardi x MTV Limited Edition Bottle: Featuring a specialty design that honors the historic hip-hop anniversary. Only 1,000 of these collector’s items were made available for purchase nationwide and each bottle included a QR code that gave fans a chance to win tickets to this year’s VMA ceremony.  
  
· **Bacardi Vintage:**  On Sept. 7th and 8th, BACARDÍ hosted a shoppable retrospective of hip-hop fashion from the 80s through today, stocked by the sneakerheads at [**Stadium Goods**](https://www.stadiumgoods.com/en-us/?gclid=Cj0KCQjwuZGnBhD1ARIsACxbAVjVbGqTiwnrMtoMF6rSLE4b0eL662R6m2vLXewCKqwB0stAPESxyhEaAgDiEALw%5FwcB&ref=bevnews.net) and New York’s premiere vintage purveyor [**Metropolis**.](https://www.instagram.com/metropolisnycvintage/?hl=en&ref=bevnews.net) The two day pop-up event was attended by **Ashanti, DJ Premier, Don Toliver,** and more, and featured the signature BACARDÍ VMA cocktails and exclusive merch designed by Stadium Goods.  
**The Official Cocktail of the VMAs:** The **Mojito Mo-Problems** was the VMAs first-ever signature cocktail, made with BACARDÍ Superior rum, club soda, lime juice, mint and passionfruit syrups, and garnished with fresh mint leaves. In addition, Bacardi x MTV That Mango Fuego and Bacardi x MTV 808 were served to the stars and fans alike at the branded bar through the ceremony.

· Bacardi x MTVin-show content: At the top of the VMA broadcast, Bacardi x MTV debuted a custom ad spot starring rapper Don Toliver and the legendary DJ Premier, honoring the 50th Anniversary of Hip-Hop and the influence Bacardi x MTV has had on some of the genre’s most memorable lyrics. To celebrate his participation, Don Toliver posed with fans at the Bacardi x MTV fan pit where everyone was surprised with a ticket to the ceremony. To close off the show, the spot played before a Bacardi x MTV sponsored tribute performance to the 50th anniversary of hip-hop including Nicki Minaj, Lil Wayne, DMC, LL Cool J, Douge E. Fresh, and Grandmaster Flash and the Furious Five.