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# Beer Consumption Falls on NFL Opening Weekend; Miller Lite Up 31% on Sunday
- URL: https://bevnews.net/beer-consumption-falls-on-nfl-opening-weekend/
- Published: 2023-09-12T04:58:39.000Z
- Updated: 2023-09-12T04:58:39.000Z
- Author: Joel Whitaker
- Tags: On-Premise

Beer consumption was down 8.3% from a year earlier for the NFL Opening Weekend , **BeerBoard** reports. But **Miller Lite**, the Official Beer of the Dallas Cowboys, was up an astounding 31% compared to Opening Day 2022\. 

The 8.3% overall decline follows two consecutive years of growth (+21% in 2022 and +19% in 2021). Opening Night itself didn't take as big a hit, easing only 3.3% compared to Opening Night in 2022\. 

America’s most chosen style for the Opening  
Weekend was Light Lager. This year, **Michelob** 
**Ultra** clocked in as the top brand poured,  
gaining +0.83% share points (+6.7%). **Miller Lite** (#2) was the biggest gainer overall, gaining +3.7 share points (+43% percent share gain). **Coors Ligh**t was the #3 brand poured and stayed relatively flat year over year. On Opening Night (Thursday), Miller Lite was the No. 1 brand poured (up from No. 4 in 2022) and clocking in at 13.3% share of overall draft. IPAs  
were up 7% on Opening Night, but flat overall for  
the weekend.

**BeerBoard** provides alcohol management technology, enabling retailers, distributors and suppliers to make fact-based decisions about their complete alcohol management. Its patented digital platform captures, analyzes, and reports real-time data related to alcohol performance, ordering, inventory and payments.