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# Blake's Next Beverage Packs a Punch
- URL: https://bevnews.net/blakes-next-beverage-packs-a-punch/
- Published: 2026-03-12T04:04:04.000Z
- Updated: 2026-03-12T05:06:15.000Z
- Author: Joel Whitaker
- Tags: New  Products

**Blake's Beverage Co.** announced the nationwide launch of **Giddy Up**, a new line under its **Austin Eastciders** brand. At 11% ABV, Giddy Up is a wine-based punch sold in 19.2 ounce single-serve cans – gluten free, lightly carbonated and available at convenience stores launching in two flavors: Blue Raspberry and Tropical Blast, with a target retail price of $3.49.

Blake's built its reputation on craft cider, and Austin Eastciders has become synonymous with fruit-forward innovation in the category – from its best-selling Original Dry to last year's Spiked Agua Fresca lineup. But Giddy Up isn't an extension of the cider line. It's a new product for a different moment entirely. 

"We kept hearing the same thing from consumers and retailers: people want something with real flavor that they can just grab and go," said **Andrew Blake**, founder/CEO. "Not something they need to mix, not something that takes five minutes to order at a bar. Giddy Up is what happens when you take everything people love about a great punch and put it in a format that fits the way people actually live – fast, spontaneous and usually on the way somewhere.”