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# [BND] What We're Reading
- URL: https://bevnews.net/bnd-what-were-reading-19/
- Published: 2024-12-14T11:00:26.000Z
- Updated: 2024-12-14T11:00:25.000Z
- Author: Joel Whitaker

***Good morning, and Happy Saturday. It's December 14, 2024.***

## [Wineries Make It Way Too Hard to Buy a Bottle of Wine—It Needs to Stop](https://robbreport.com/food-drink/wine/against-winery-allocation-system-1236110110/?%5Fbhlid=eeb1ec2b03573054784f6f41c4bf055858cad9f6&ref=bevnews.net)

We're so over the allocation system. (Robb Report)

## [US winemakers revive sales with SMS marketing, sustainability and innovation](https://www.thedrinksbusiness.com/2024/12/us-winemakers-revive-sales-with-sms-sustainability-and-innovation/?utm%5Fsource=AfternoonBrief&utm%5Fmedium=newsletter)

Evading the broad structural decline in wine sales completely may not be possible for every brand all the time, but winemakers are finding incredible success in certain pockets of the wine industry writes *Kathleen Willcox*. (The Drinks Business)