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# [BND] What We're Reading --
- URL: https://bevnews.net/bnd-what-were-reading-5/
- Published: 2024-03-23T10:00:10.000Z
- Updated: 2024-03-23T10:00:10.000Z
- Author: Joel Whitaker

### [Wine expertise reshapes the brain: Sommeliers show altered neural activity when tasting wine](https://www.psypost.org/wine-expertise-reshapes-the-brain-sommeliers-show-altered-neural-activity-when-tasting-wine/?ref=bevnews.net)

New research underscores how specialized training in wine tasting doesn’t just refine the palate — it reshapes the brain itself, enhancing the integration of taste, smell, and the linguistic prowess needed to articulate the complex sensory experiences of wine. (PsyPost)

### [Wine Forger Who Duped Hollywood Producers and California Billionaires Strikes Back](https://lamag.com/crimeinla/wine-forger-sour-grapes-rudy-kurniawan-strikes-back?ref=bevnews.net)

Rudy Kurniawan, subject of 'Sour Grapes' documentary, is out after a decade in federal prison and leaning into his 'outlaw celebrity' status to make big bucks in the wine business (Los Angeles Magazine)

### [Woody Harrelson on the Worst Wine, Biodynamic Burgundy and Holistic Spirits](https://www.winespectator.com/articles/woody-harrelson-interview-wine-holistic-spirits-gin-vodka?ref=bevnews.net)

The actor, activist and entrepreneur, who recently launched a gin and vodka brand, talks about wine, health and creativity (Wine Spectator)

### [My Goodness, My Guinness Insults My Intelligence](https://mail.google.com/mail/u/0/?ref=bevnews.net#inbox/FMfcgzGxSHnhBvhhRFscVWrvLMWKhtTj)

In a new commercial for the European market, the beer maker takes a crowd-pleasing swipe at Irish-Americans. (Wall Street Journal)