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# [BND] Your Breakfast Briefing --
- URL: https://bevnews.net/bnd-your-breakfast-briefing-32/
- Published: 2023-10-04T10:00:19.000Z
- Updated: 2023-10-04T10:00:18.000Z
- Author: Joel Whitaker

**Good Morning, and Happy Wednesday, October 4, 2023\.** 

**[Molson Coors Vision: Accelerate Growth](https://bevnews.net/molson-coors-vision/)**

Long before the U.S. beer industry was upended by one Bud Light can, Molson Coors Beverage Co. "changed how we invest, market and operate," Gavin Hattersley, president/CEO said. "And we changed our future." The company is "built for growth, we expect growth, and we are delivering growth," he

**[Demand for Japanese Whiskey High: Drizly](https://bevnews.net/patron-sporting-new-additive-free-seal/)**

Japanese whisky represents a far smaller share of overall whiskey sales on Drizly than bourbon or Scotch, yet the category deserves attention for its continuously increasing average unit price and the spirit’s popularity with gift-givers. Though the category’s share has hovered at around 4% over the last five

**[Drinking alcohol Unlikely to increase risk of a breast cancer recurrence](https://bevnews.net/drinking-alcohol-not-likely-to-increase-risk-of-a-breast-cancer-recurrence/)**

Does drinking alcohol after a breast cancer diagnosis increase a woman's risk of a cancer recurrence? The answer is No, according to a study from Kaiser Permamente's Division of Research. "We thought that drinking alcohol after a breast cancer diagnosis could increase the risk of a cancer recurrence. But our

**[Vine Cliff Winery Sold to Canadian Firm](https://bevnews.net/vine-cliff-winery-sold/)**

Nell and Charles “Chuck” Sweeney, who acquired the land in the mid-1980s, agreed to sell their winery to SCW Fund Corp. as part of their divorce agreement, according to court filings. Terms weren't disclosed. The sale includes nearly 100 acres on a hillside east of the Silverado Trail in the

**[Patron Sporting New Additive-Free Seal](https://bevnews.net/patron-sporting-new-additive-free-seal/)**

The Tequila Regulatory Council has certified Patron Tequila's status as an Additive Free tequila, and Patron's packaging will feature a new seal certifying it is free of additives. As tequila has become more popular, tequila producers have been under intense pressure to make more tequila, faster. As long as any

**[Heaven's Door Spirits Intros "Homesick Blues" Minnesota Wheated Bourbon](https://bevnews.net/heavens-door-spirits-intros-homesick-blues-minnesota-wheated-bourbon/)**

Heaven's Door Spirits, the award-winning collection of American whiskeys founded by Bob Dylan, launches "Homesick Blues" Minnesota Wheated Bourbon. This limited release offering pays homage to Dylan's birthplace of Duluth, Minn., and commemorates the debut of the definitive Dylan biography, Bob Dylan: Mixing Up The Medicine. This cask-strength wheated bourbon

**[Smirnoff Offers Hispanic Fans Chance to Be in Smirnoff Social Video](https://bevnews.net/smirnoff-2/)**

Smirnoff and Puerto Rican urban music icon Wisin invite anyone 25+ to #BailaConSmirnoff for the chance to be featured in a Smirnoff social video to the new track "Cuerpo a Cuerpo." There's no compensation for appearing in the video. To be eligible, fans should post a video of yourself dancing

**[Morgan Freeman Face of Grand Siecle](https://bevnews.net/morgan-freeman-face-of-grand-siecle/)**

Morgan Freeman, the actor, has agreed to become the face of Grand Sicle, the most expensive Champagne Cuvee produced by Laurent Perrier. He will be featured in a new advertising campaign in the U.S., UK, Japan, Germany, Switzerland and Italy, in both print and digital. In Nigeria, the campaign

**[Who & What --](https://bevnews.net/who-what-140/)**

Wilson Daniels promotes Kevin Murphy to Executive Vice President of Wholesale and Operations. He had been senior vp-operations.

[What We're Reading -- ](https://bevnews.net/what-were-reading-116/) 

Decoding the Origins of Wine Aromas – Tasting rubrics like the Wine & Spirit Education Trust’s Systematic Approach to Tasting and the tasting grid preferred by the Court of Master Sommeliers for codifying wine aromas were state of the art when developed, but recent advances have allowed researchers to expand the

***Thanks for reading. Hope you have a wonderful, successful day. See you tomorrow. – Joel***