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# [BND] Your Breakfast Briefing
- URL: https://bevnews.net/bnd-your-breakfast-briefing-413/
- Published: 2026-03-25T10:00:50.000Z
- Updated: 2026-03-25T10:00:50.000Z
- Author: Joel Whitaker
- Tags: Newsletter

***Good morning and happy Wednesday, March 25, 2026***

## [Willamette Loss Widens as Sales Ease](https://bevnews.net/willamette-loss-widens-as-sales-ease/)

Willamette Valley Vineyards reports 2025 sales of $37.2 miilion, down 6.5% from a year-earlier. It attributed the wider loss to a decrease in revenue from direct sales, net of excise taxes, of $1,013,762, or 4.8% in 2025 compared to 2024, and a decrease in revenue sales to distributors.

## [Trefethen Family Vineyards Names Hailey Trefethen President](https://bevnews.net/trefethen-family-vineyards-names-hailey-trefethen-president/)

Trefethen Family Vineyards, one of Napa Valley’s pioneering family-owned estate wineries, named Hailey Trefethen President. Hailey becomes the third generation of the Trefethen family to lead the winery since its founding in 1968\. 

## [Beltzer Elected NABCA Chair-Elect](https://bevnews.net/beltzer-elected-nabca-chair-elect/)

Kristin Beltzer, Administrative Commissioner to the Michigan Liquor Control Commission (MLCC), was voted incoming chair-elect to the NABCA Board of Directors.

## [Why the Three-Tier System Isn't Working](https://bevnews.net/why-the-three-tier-system-isnt-working/)

Everyone is simply doing what William Shakespeare said in Hamlet (Act 1, Scene 3)

## [Mark West Steps Up to the Plate as Official Wine Sponsor of Major League Baseball](https://bevnews.net/mark-west-steps-up-to-the-plate-as-official-wine-sponsor-of-major-league-baseball/)

Mark West and Major League Baseball (MLB) announced a multi-year agreement establishing Mark West as the Official Wine of Major League Baseball. 

## [TTB Establishes 2 New AVAs](https://bevnews.net/ttb-establishes-2-new-avas/)

Alcohol & Tobacco Tax & Trade Bureau said it established two new viticultural areas: Nine Lakes of East Tennessee and Nashoba Valley.

## [Jack Daniel's Intros New Aged Series Batches, Sweeps to Buy 1 of the Bottles](https://bevnews.net/jack-daniels-intros-new-aged-series-batches-sweeps-to-buy-1-of-the-bottles/)

Jack Daniel’s is unveiling the newest releases in its award-winning Aged Series, including Jack Daniel’s 14-Year-Old Tennessee Whiskey Batch 2, 12-Year-Old Batch 4 and 10-Year-Old Batch 5\. And this year, for the first time, Jack is offering consumers the opportunity to purchase one of the limited bottles through a sweepstakes.

## [New: Josh Cellars Seaswept Sparkling](https://bevnews.net/new-4/)

Josh Cellars, the No.1-selling premium wine brand in the U.S., launches Seaswept Sparkling (SRP: $14.99). Officially rolling out nationwide this spring, Seaswept Sparkling is a bright citrusy sparkling wine created to serve as a refreshing and fun bubbly option for outdoor, warm-weather hangs

## [Michter's to Release 2026 Bottlings of Shenk's and Bomberger's Legacy Whiskeys](https://bevnews.net/michters-to-release-2026-bottlings-of-shenks-and-bombergers-legacy-whiskeys/)

Louisville based Michter’s Distillery will release its 2026 Shenk’s Homestead Kentucky Sour Mash Whiskey and its 2026 Bomberger’s Declaration Kentucky Straight Bourbon in April. 

***Thanks for reading. I'll be back tomorrow. – Joel***