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# [BND] Your Breakfast Briefing
- URL: https://bevnews.net/bnd-your-breakfast-briefing-415/
- Published: 2026-03-27T10:06:28.000Z
- Updated: 2026-03-27T10:06:28.000Z
- Author: Joel Whitaker

***Good Morning and Happy Friday, March 27, 2026\.*** 

## [Spirits Sales Improve in Control States; Strong Promo Drives 152% ](https://bevnews.net/spirits-sales-improve-in-control-states-strong-promo-drives-152-scotch-jump-in-nh/)[NH](https://bevnews.net/spirits-sales-improve-in-control-states-strong-promo-drives-152-scotch-jump-in-nh/) [Jump in ](https://bevnews.net/spirits-sales-improve-in-control-states-strong-promo-drives-152-scotch-jump-in-nh/) [Scotch ](https://bevnews.net/spirits-sales-improve-in-control-states-strong-promo-drives-152-scotch-jump-in-nh/)

February spirits sales in the Control States improved versus January, with 9L volume declining -1.4% and sales decreasing -3.4%, resulting in a -2.0% price mix, National Alcoholic Beverage Control Association reports.

## [AccelPay Acquires Reserve Bar](https://bevnews.net/accelpay-acquires-reserve-bar/)

AccelPay said it acquired ReserveBar. Terms weren't disclosed. Individually, each company has spent years addressing different parts of the same challenge: enabling scalable alcohol commerce in a highly regulated and fragmented market. 

## [LVMH Sells Chandon's India Operations, Keeps China's](https://bevnews.net/lvmh-sells-chandons-india-operations-keeps-chinas/)

LVMH Louis Vuitton Moet Hennessy, which is currently navigating its most significant downturn in recent history, has just sold Chandon's Indian operations – but not its brand assets – to Sula. Why? And why India, rather than China, where wine operators generally are having a tough time?

## [Blue Run Spirits, Atlanta Braves Mark 60th Anniversary of Braves Baseball in Atlanta](https://bevnews.net/blue-run-spirits-atlanta-braves-mark-60th-anniversary-of-braves-baseball-in-atlanta/)

Blue Run Spirits is launching a new partnership with the Atlanta Braves to celebrate the 60th anniversary of the franchise in Atlanta and the start of the 2026 baseball season.

## [New: Barrell Craft Spirits 18-yr Whiskey in Cabernet Sauvignon & Sauternes Barrels](https://bevnews.net/new-barrell-craft-spirits-18-yr-whiskey-in-cabernet-sauvignon-sauternes-barrels/)

Barrell Craft Spirits released a limited-release blend of 18-year Kentucky whiskey finished in Cabernet Sauvignon barrels and Canadian whiskies aged 23 to 25 years which were finished in Sauternes barrels. 

## [New: Biltmore Masterpiece Collection White Wine](https://bevnews.net/new-5/)

Biltmore Estate Winery has introduced its Biltmore® Masterpiece Collection White Wine (NV American), now available through both direct-to-consumer (DTC) channels and the U.S. three-tier distribution system Crafted as a balanced, slightly sweet white wine, the blend brings together Gewürztraminer, Muscat Canelli, Riesling, Muscat Orange, and Chenin Blanc, with fruit

## [Jason Whiteside to Develop Business for Benchmark W&S](https://bevnews.net/jason-whiteside-to-develop-business-for-benchmark-w-s/)

Benchmark Wine and Spirits, affiliate of Benchmark Wine Group, hired Jason Whiteside as head of business development in Washington D.C.

**Thanks for reading. I'll be back tomorrow. Meanwhile, have a wonderful weekend. – Joel**