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# [BND] Your Breakfast Briefing --
- URL: https://bevnews.net/bnd-your-breakfast-briefing-420/
- Published: 2026-04-08T11:40:46.000Z
- Updated: 2026-04-08T11:40:46.000Z
- Author: Joel Whitaker

***Good Morning and Happy Wednesday, April 8, 2026.***

## [Alcohol Continues to Trail 2025: NIQ](https://bevnews.net/alcohol-continues-to-trail-2025-niq/)

During the four weeks ending March 28, Total Alcohol lagged year-ago levels. NIQ reports. Dollar sales reached $7.8 billion, down -2.4% vs a year earlier, while case volume declined -2.7% to 151.2 million. 

## [Redemption Whiskey Unveils New Packaging, 92% Bourbon, and New Philosophy](https://bevnews.net/redemption-whiskey-unveils-new-packaging-92-bourbon-and-new-philosophy/)

Prompted by a trademark dispute initiated by a competitor a few years ago, Redemption Whiskey took the opportunity to reimagine its brand identity, beginning with its packaging. Rather than looking backward, the brand chose to move forward, transforming a challenge into a catalyst for reinvention. 

## [From Svedka, a Flip Phone](https://bevnews.net/from-svedka-a-flip-phone/)

Here's a clever and original promotion: Tapping into Gen Z's fascination with both AI and Y2K-era tech, Svedka introduces the SvedPhone, reviving a piece of early-2000s nightlife just in time for summer. 

## [Centenario Crafts Clever Promo Involving Fans in 'Memo for Mexico'](https://bevnews.net/centenario-crafts-clever-promo-involving-fans-in-memo-for-mexico/)

Centenario, México's No. 1 tequila and the Official Tequila of the Mexican National Team, is calling on fans to be part of "Memos for Mexico," a fan-powered movement turning the iconic Mexican folk song "Cielito Lindo" into the ultimate anthem for the summer 

## [Global Fruit Beer Market to Hit $520.8M by 2033 with 4.8% CAGR](https://bevnews.net/untitled-141/)

The global fruit beer market is growing steadily, expected to be valued at around $375.1 million this yeaar and to reach $520.8 million by 2033, with a CAGR of 4.8% in the coming years, according to a new report from Persistence Market Research. 

## [Jim Beam Debuts "Home Field Advantage" Campaign](https://bevnews.net/jim-beam-debuts-home-field-advantage-campaign/)

As the Official Spirits Partner of the U.S. Soccer Federation (USSF), Jim Beam is launching "Home Field Advantage," a new campaign featuring American soccer legend Tim Howard. 

## [Banfi Intros Pettegola Rose Toscana IGT](https://bevnews.net/banfi-intros-pettegola-rose-toscana-igt/)

After early successes last year in select markets, Banfi Vintners expands La Pettegola Rosé Toscana IGT nationally, introducing the newest addition to its acclaimed La Pettegola portfolio.

## [Wilson Daniels Promotes Chris Pedersen to VP-National Accounts](https://kanes-beverage-news-daily.ghost.io/ghost/?ref=bevnews.net#/editor/post/69d62db91621980001c97923)

## [Chandon unveils new ready-to-serve Spritz collection](https://bevnews.net/chandon-unveils-new-ready-to-serve-spritz-collection/)

As we went to press, Chandon announced the Chandon Spritz collection, a new trio of ready-to-serve sparkling cocktails, 

## [Chrome Horse Society Tequila Sponsors New York Empire on Tour](https://bevnews.net/chrome-horse-society-tequila-sponsors-new-york-empire-on-tour/)

Chrome Horse Society Tequila officially debuted its sponsorship of Georgina Bloomberg's New York Empire team as part of a year-long global partnership spanning the 2026 Longines Global Champions Tour.

## [Brewers Assn. Industry Award Winners](https://bevnews.net/brewers-assn-industry-award-winners/)

Here is a list of winners of the Brewers Association 2026 Industry Award. The winners will be officially honored during ceremonies at the Craft Brewers Conference®(CBC®) April 20-22 in Philadelphia

***Thanks for reading. I'll be back tomorrow. – Joel***