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# [BND] Your Breakfast Briefing
- URL: https://bevnews.net/bnd-your-breakfast-briefing-422/
- Published: 2026-04-16T12:20:31.000Z
- Updated: 2026-04-16T12:20:31.000Z
- Author: Joel Whitaker

***Good Morning and Happy Wednesday, April 16, 2026***

Here are [links to today's stories](https://bevnews.net/).

[BREAKING: Pernod Ricard Global Sales Plunge 15% in 3Q, 9MonthsPernod Ricard reports net sales in its fiscal third quarter plunged 15% in Euro 1.945 billion from Euro 2,278 billion and 15% for its first nine months, to Euro 7.199 billion from Euro 8.454 billion. That’s not the way it headlined its earnings release Thursday (4/![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Kane's Beverage News DailyJoel Whitaker![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/thumbnail/Pernod-Riocard-1.jpg)](https://bevnews.net/breaking-pernod-ricard-global-sales-plunge-15-in-3q-9months/)

[Why Would the Brown Family Want to Sell?Ask yourself this question: If you were a member of the Brown Family that controls Brown-Forman, why in the world would you want to sell? Especially why would you want to sell to Pernod Ricard? For Brown-Forman’s fiscal third quarter, through Jan. 31, sales increased 2% to $1.1 billion![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Kane's Beverage News DailyJoel Whitaker![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/thumbnail/brown-forman-1.jpg)](https://bevnews.net/why-would-the-brown-family-want-to-sell/)

[Trade Rep Urged to Support Hospitality SectorThe Trump Administration was urged to take a number of actions to support the struggling U.S. hospitality sector by: \* exempting wine and distilled spirits from any current or future tariffs; \* securing fair and reciprocal trade with the European Union (EU) and United Kingdom (UK) among others; \* securing new market![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Kane's Beverage News DailyJoel Whitaker![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/thumbnail/U.S._Trade_Representative_Jamieson_Greer-1-1.jpg)](https://bevnews.net/trade-rep-urged-to-support-hospitality-sector/)

[Does Forbes Wine Cross a Journalistic Ethics Line?Forbes has announced the launch of Forbes Wine. It’s an exension of its Forbes Vetted website with a twist – not only will it evalate wines, but it will actually sell them. Forbes Wine will have original editorial content, formal wine reviews and ratings, a sommelier-led wine club and an e-commerce![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Kane's Beverage News DailyJoel Whitaker![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2022/08/BND-HEADER.jpg)](https://bevnews.net/does-forbes-wine-cross-a-journalistic-ethics-line/)

[Stella Artois Seeks to Energize the Bar for FIFA World CupNot everyone can attend the FIFA World Cup in person, but Stella Artois believes the next best thng is “in the electric energy of fans celebrating in their local bars. That ritual of watching the game with friends is a beloved tradition, and this campaign is an open invitation for![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Kane's Beverage News DailyJoel Whitaker![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2022/08/BND-HEADER.jpg)](https://bevnews.net/stella-artois-seeks-to-energize-the-bar-for-fifa-world-cup/)

[Ciatti Sees Iran War Compounding Cosumer PesimisumCiatti’s Global Market Report couldn’t be more direct: “Unlike in previous eras when there has been economic misfortune, consumers are pessimistic about the long term – not just the short or medium term – and could curb spending accordingly.” With gas prices already up 30% in most countries, thanks to the Irans![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Kane's Beverage News DailyJoel Whitaker![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2022/08/BND-HEADER.jpg)](https://bevnews.net/ciatti-sees-iran-war-compounding-cosumer-pesimisum/)

[Fettercain Expands in U.S. with 2 New ExpressionsFettercairn Single Malt Scotch Whisky expands its presence in the U.S. with the introduction of two new core Single Malt Scotch expressions, showcasing more than 200 years of whiskey-making expertise and its signature tropical house style. The new releases include: \* Fettercairn 12-Year-Old (46% ABV; SRP $54.99): An inviting![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Kane's Beverage News DailyJoel Whitaker![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2022/08/BND-HEADER.jpg)](https://bevnews.net/fettercain-expands-in-u-s-with-2-new-expressions/)

**Thanks for reading. I'll be back tomorrow. – Joel**