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# [BND] Your Breakfast Briefing
- URL: https://bevnews.net/bnd-your-breakfast-briefing-429/
- Published: 2026-04-30T10:00:18.000Z
- Updated: 2026-04-30T10:00:17.000Z
- Author: Joel Whitaker
- Tags: Newsletter

***Good Morning and Happy Thursday, April 30, 2026.***

## [B-F, Pernod Ricard End Talks. What About Sazerac?](https://bevnews.net/b-f-pernod-ricard-end-talks-what-about-sazerac/)

A couple of weeks ago, while everyone else in the media was assuming **Brown-Forman Corp**.'s future lay with **Pernod Ricard**, we asked why the descendants of founder George Garvin Brown would want to sell. Yesterday, in a short statement, Brown-Forman confirmed we were right. But what about Sazerac, which reportedly was putting together a $15 billion all-cash bid?

## [Scotch Volume Jumps 11% in Control States, Driven by New Hampshire](https://bevnews.net/control-states-6/)

March Control States spirits sales improved versus February, with 9 liter volume increasing +1.2% and dollar volume decreasing -1.6%, resulting in a -2.8% price mix, **National Alcohol Beverage Control Association** reports.

## [**Wine Group Acquires Phony Negroni**](https://bevnews.net/wine-group-acquire-phone-negroni/)

**Wine Group** said it acquired the **Phony Negroni** non-alcoholic beverage line from [St. Agrestis](https://stagrestis.com/pages/non-alcoholic?utm%5Fterm=st.+agrestis&utm%5Fcampaign=Acquisition+%7C+Search+-+Brand&utm%5Fsource=adwords&utm%5Fmedium=ppc&hsa%5Facc=7280346286&hsa%5Fcam=23127711502&hsa%5Fgrp=195605877792&hsa%5Fad=803798661116&hsa%5Fsrc=g&hsa%5Ftgt=kwd-2244037826582&hsa%5Fkw=st.+agrestis&hsa%5Fmt=e&hsa%5Fnet=adwords&hsa%5Fver=3&gad%5Fsource=1&gad%5Fcampaignid=23725995046&gbraid=0AAAAACU6cYuxfwEizm1zgl3rxLKCsq4aQ&gclid=CjwKCAjw46HPBhAMEiwASZpLRD95hCe0CaJfbATaq%5FezVzLRig8FG46AOKWnsf3PevHtxd7Pj2sppxoC7dwQAvD%5FBwE). 

## [Truth in Wine Label Bill Clears 1st Test](https://bevnews.net/turth-in-wine-label-bill-clears-1st-test/)

American Wine Truth in Labeling legislation, cleared its first California Assembly committee hearing on an 18-0 bipartisan vote. 

## [Brown‑Forman Announces Distributor Changes in U.S. Control States](https://bevnews.net/brown-forman-announces-distributor-changes-in-u-s-control-states/)

**Brown-Forman Corp**. said it selected four distributors to represent its portfolio in 11 markets

## [ACSA Elects Officers](https://bevnews.net/acsa-elects-officers/)

***Thanks for reading. I'll be back tomorrow. – Joel***