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# [BND] Your Breakfast Briefing
- URL: https://bevnews.net/bnd-your-breakfast-briefing-430/
- Published: 2026-05-01T10:00:00.000Z
- Updated: 2026-05-01T09:59:59.000Z
- Author: Joel Whitaker
- Tags: Newsletter

***Good Morning and Happy Friday. It's May 1, 2026.***

## [King Charles Rang Trump's Bell and a 10% Tariff on Scotch Whisky Was Lifted](https://bevnews.net/king-charles-rang-trumps-bell-and-a-10-tariff-on-scotch-whisky-was-lifted/)

In a masterclass in diplomacy, King Charles III presents the president a bell from a former British submarine, the HMS Trump, and the 10% tariff on UK Whisky was lifted. Details:

- DISCUS praises move
- As does Kentucky Distillers Association
- And the American Whiskey Association

## [NBWA's Beer Purchaser's Index Returns to Expansion in April](https://bevnews.net/nbwas-beer-purchasers-index-returns-to-expansion-in-april-2/)

An increase in expected distributor demand pushed the BPI above the benchmark (50) for the first time in 21 months, with an April reading of 59, NBWA said.

## [Boston Beer Depletions, Shipments, Revenue All Fell](https://bevnews.net/boston-beer-depletions-shipments-revenue-all-fell-2/)

Boston Beer Co. reports depletion decreased 4% and shipments fell 8.9%. Net revenue of $443.9 million was down 4.4% from a year earlier, Net profit turned from a $24.56 million lost in 2024 to a $145.26 million loss.

## [Marie Brizard Sales Fell 8.1% in Quarter](https://bevnews.net/marie-brizard-sales-fell-8-1-in-quarter/)

Marie Brizard Wine & Spirits reports revenue fell 8.4% in the first quarter.

## [Come Together Launches 'Share & Pair Sundays'](https://bevnews.net/come-together-launches-share-pair-sundays-2/)

The nine Sundays campaign spans Mother's Day, Father's Day and the start of summer, running May 3 to June 28.

***Thanks for reading. I'll be back tomorrow. – Joe***l