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# BREAKING: U.S. Imposes 50% Tariffs on Some Canadian Goods; Ottawa Says It Will Match
- URL: https://bevnews.net/breaking-u-s-imposes-50-tariffs-on-some-canadian-goods-ottawa-says-it-will-match/
- Published: 2026-08-22T06:04:37.000Z
- Updated: 2026-08-22T06:04:37.000Z
- Author: Joel Whitaker
- Tags: tariffs

U.S. alcoholic beverages will continue to be not sold in most Canadian provinces after trade talks broke down and the U.S. imposed 50% tariffs on a variety of Canadian products from alcohol and cheese to hockey sticks.

You can choose who you want to believe as to who is responsible for the collapse of the talks. Canadian Prime Minister Mark Carney said he decided to suspend the talks because the U.S. had introduced last-minute terms that were “unfair, uneconomic, and called into question the reliability of any deal.”

U.S. Trade Representative Jamieson Greer said Canada said Canada had walked away from the negotiating table minutes before the tariffs we to go into effect.

In a ststement, **Chris Swonger,** president/CEO, **Distilled Spirits Council of the U.S.,** expressed appreciation the Trump Administration "has recognized American distillers have been unfairly targeted by these Canadian provincial sales bans. 

"This discriminatory treatment of U.S. spirits products has persisted for more than a year and a half, causing significant economic harm to our industry. It is unfortunate that the Canadian provinces' continued refusal to return U.S. spirits products to store shelves has led to this outcome. 

"We encourage policymakers on both sides of the border to pursue a negotiated solution that restores market access for U.S. spirits throughout Canada and returns spirits trade to a zero-for-zero tariff framework," Swonger said.

Trump's tariffs may end up hurting American business – or at least its alcohol sector – more than they hurt Canada. A recent Nano Research poll found that 69% of Canadians said they would continue to boycott American alcohol even if it returns to Canadian stores.

"Just because it goes back on the shelves doesn't mean sales are going to go back to where they were. The damage has been done," Deb Anderson, a 65-year-old from Prospect, Nova Scotia, told the CBC. She added she can't remember when she last bought an American product. 

Support for a continued boycott of U.S. alcohol was highest in British Columbia, where 80.9% of respondents said they were unlikely or somewhat unlikely to buy U.S. booze again if it's made available.

That was followed by 74.7% of people in Ontario and 73.9% of Quebecers who said the same, the Nanos Research poll found.

"This will be a body blow to North American competitiveness in this self-defeating trade saga," Candace Laing, president and CEO of the Canadian Chamber of Commerce said. "A whopping, non-absorbable tariff is not sustainable or viable for business."

The new U.S. tariffs are estimated to cost Canada $20 billion, and Carney vowed to meet them dollar for dollar. Trump's move cast doubt on the future of the U.S.-Mexico-Canada Agreement which was negotiated during Trump's first term to replace the North American Free Trade Agreement.

Vice President J.D. Vance told an audience at a private fundraising event that Carney had tried to "out-tough" Trump on trade.