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# Breakthru 'Rethinks' Structure, Readies Layoffs
- URL: https://bevnews.net/breakthru-rethinks-structure-readies-layoffs/
- Published: 2026-02-20T02:51:08.000Z
- Updated: 2026-02-20T02:51:08.000Z
- Author: Joel Whitaker
- Tags: Labor

**Breakthru Beverage Group** is "rethinking" is structure " to better meet current and future business needs.”

We have not been able to independently verify the fact of layoffs, nor have we been able to put a number to it. But Dave Infante verified CDO Tom Bene sent a memo stating: 

“Shifting consumer preferences, economic pressures, and evolving marketplace dynamics are reshaping the landscape and placing sustained pressure on our business,” wrote chief executive Tom Bené in a memo on BBG letterhead obtained by Fingers. “To counteract this \[…\] we identified areas where we needed to rethink our structure both at the market level and in the areas that support the markets, to better meet current and future business needs."