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# Buchanan's Celebrates Duality, Cultural Contributions of Hispanics
- URL: https://bevnews.net/buchanans-celebrates-duality-cultural-contributions-of-hispanics/
- Published: 2023-11-06T23:43:03.000Z
- Updated: 2023-11-06T23:43:03.000Z
- Author: Joel Whitaker
- Tags: Advertising

**Buchanan's Blended Scotch Whisky** unveiled the newest iteration of its "**We are the Spirit of the 200%"** national advertising campaign that unites and honors 200%ers – those who identify as 100% Hispanic and 100% American – and the bolder, and more flavorful world they create. 

With Hispanic Americans often feeling like they're *ni de aquí, ni de allá (not from here, nor there)* or that they have to pick one side of their identity, the campaign raises a glass to those who embrace being *de aquí y de allá (from here, and there),* celebrating their unique cultural duality.

The new creative is a dynamic mixed media fusion of :15 and :30 video spots and out-of-home takeovers that highlight the many ways 200%ers are putting a unique spin on their Hispanic heritage with their modern upbringing to create new traditions and reimagined ways of celebrating with others.

Beyond the advertising creative, Buchanan's will host a series of events and giveback initiatives happening this holiday season across local communities rooted in food and nightlife, demonstrating the unique magic that's conjured when 200%ers come together to share a meal with family and friends. These include a dinner series, a family meal giveback program, a holiday contest and a food and drink contest.