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# Bud Light Celebrates NFL Fans 1st Beer of Season
- URL: https://bevnews.net/bud-light-celebrates-nfl-fans-1st-beer-of-season/
- Published: 2022-08-31T06:09:59.000Z
- Updated: 2022-08-31T06:09:59.000Z
- Author: Joel Whitaker

**The Ad:** To kick off the NFL season and excite fans no matter where they are, Bud Light is bringing the harmonious sound of Bud Light being cracked open to life with "[Kickoff Beers](https://c212.net/c/link/?t=0&l=en&o=3633386-1&h=16220331&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DnJsSR1W19Vk&a=Kickoff+Beers&ref=bevnews.net)." Featuring NFL stars Travis Kelce and George Kittle, "Kickoff Beers" remixes an iconic NFL theme song using the sound of Bud Light's being opened. There will be a :15 version of the spot that will broadcast nationally throughout the duration of the NFL season.

**The Toast:** Bud Light is also bringing "Kickoff Beers" to Hard Rock Stadium during opening weekend. Prior to the Miami Dolphins vs. New England Patriot kick-off, one lucky fan will 'crack open the season' with an inaugural toast of Bud Light in front of fellow fans.

**New Packaging:** A "For the Fans" pack to rally fans no matter which team they rep. The new Bud Light limited-edition packaging will be available nationally wherever Bud Light is sold.

**In the Metaverse:** In partnership with the NFL, Bud Light is launching "Bud Light x NFL Ultimate Fandom," a new NFT collection which will provide diehard fans an opportunity to engage with Bud Light and their favorite team at a whole new level. Each collectible is designed to replicate Bud Light's limited-edition NFL packaging across all 32 teams in a digital world. 

**Prizes:** Owning one of the new "Bud Light x NFL Ultimate Fandom" digital collectibles will automatically unlock entry into a survivor pick'em tournament where fans can compete to win a number of prizes, including NFL jerseys, a year's worth of beer, and even tickets to Super Bowl LVII. The new collection will go on sale later this season, but 21+ NFL fans can sign up now to learn more about it at: budlight.com/nft.