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# Bulleit Adds New $30 Whiskey to Permanant Lineup for 1st Time in 30 Years
- URL: https://bevnews.net/bulleit-adds-new-30-whiskey-to-permanant-lineup-for-1st-time-in-30-years/
- Published: 2026-07-24T02:36:23.000Z
- Updated: 2026-07-24T02:36:23.000Z
- Author: Joel Whitaker
- Tags: New  Products

For the first time in 15 years, [Bulleit Frontier Whiskey](https://www.bulleit.com/?ref=bevnews.net) is debuting a new permanent expression. The whiskey — **Bulleit ’87** — is a blend of bourbon and rye, finished with toasted American and French oak staves. Featuring bourbon distilled in Kentucky and rye from Indiana, Bulleit ’87 is the brand’s first bourbon-rye blend, joining Bulleit Bourbon and Bulleit 95 rye in its core lineup. The whiskey is named in recognition of 1987, Bulleit’s founding year.

**How It's Made:** Bulleit ’87 starts with two distinct American whiskeys, each distilled and aged separately. The bourbon is produced and aged in Shelbyville, Kentucky, where **Diageo**\-owned Bulleit has operated a distillery since 2017\. The rye is distilled and aged by **MGP** in Lawrenceburg, Ind. Bulleit has a long history of sourcing rye from MGP (today also known as **Ross & Squibb Distillery**), including its flagship Bulleit 95 rye, introduced in 2011.

**What They're Saying:** “By finishing the bourbon and rye separately in toasted American and French oak, we were able to create a distinctive sipping profile that brings forward notes like caramel, spice and oak before blending them together. That’s what gives ’87 its complexity without losing its balance.”

**Avail;ability:** Bulleit ’87 carries an MSRP of $30 and will be available nationwide starting in September 2026.