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# Captain Morgan Returns to TV
- URL: https://bevnews.net/captain-morgan-returns-to-tv/
- Published: 2022-10-20T01:46:04.000Z
- Updated: 2022-10-20T02:36:47.000Z
- Author: Joel Whitaker

**Captain Morgan,** the first spirits brand to advertise on television, is back across North America with its newplatform**,** *‘Spice It Up’* andcreative ad campaign*‘Great Things Happen When You Spice It Up.* **’** 

The new platform and campaign’s ‘Spice It Up’ tagline puts a new spin on "spice" and urges fun-seekers to grab a bottle of Captain Morgan and give any gathering a playful twist.

As the Official Spiced Rum Sponsor of the NFL, Captain Morgan launched its platform refresh with a new NFL :15 second spot [‘Chill Out](https://youtu.be/lpkNzuB9jrI?ref=bevnews.net),’ on Sunday, Oct. 9 on the NFL Network. The spot itself features fans of opposing NFL teams spicing up their rivalry with a little playful mischief in a fresh, memorable way.

In addition to the hero 15-second **'Chill Out'** NFL film, the new campaign is comprised of three additional films, along with short-form digital/ social content set to roll out across TV, streaming and digital/social platforms throughout the remainder of the year, each featuring occasions in need of spicing up, and sharing a mischievous, quirky tone that brings people together through irony and playful rivalry.