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# Consumer Spending on Bev/Al Slipped 1.1% in Year
- URL: https://bevnews.net/consumer-spending-on-bev-al-slipped-1-1-in-year/
- Published: 2026-03-13T02:21:53.000Z
- Updated: 2026-03-13T08:19:01.000Z
- Author: Joel Whitaker
- Tags: Sales

The US beverage alcohol market across the On- and Off-Premise reached $222 billion in the latest 52 weeks, down -1.1% from the year prior – an environment shared by moderation, macro-economic strain, and shifting demographics, NIQ reports. Almost half (49%) of this spend still runs through the On-Premise, emphasizing its continued influence on brand building and trade momentum. 

Spirits sales performance varied by channel, On-Premise (+1.3%), In-store (-0.3%), Online (+1.3%), click and collect (+15%) and delivered (-1%). This fragmentation highlights the need for a channel-specific strategy, with Rum in particular, where the story diverges dramatically by segment. .