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# Crazy Mountain Launches in Target
- URL: https://bevnews.net/crazy-mountain-launches-in-target/
- Published: 2026-10-21T01:33:30.000Z
- Updated: 2026-10-21T01:33:30.000Z
- Author: Joel Whitaker
- Tags: Crazy Mountain, New  Products

[**Crazy Mountain**](https://crazymountain.com/?ref=bevnews.net), one of the fastest-rising names in non-alc beer, announces that the brand has officially launched at Target stores across the US. The launch follows their rollout with Amazon earlier this month. From major retailers to high-end cocktail bars, celeb parties and music festivals, the cowboy-clad cans have skyrocketed in popularity since its March 2026 launch. 

Since the initial launch in March 2026, the brand has established itself as a key player in a category experiencing widespread growth. In addition to Target and Amazon, Crazy Mountain is now available at top retailers including Total Wine & More, numerous banners under Albertsons Companies, Wegmans, BevMo!, GoPuff, ABC Fine Wine & Spirits, and Town Pump. 

The non-alc brew is also poured in hundreds of restaurants, bars, and lounges across the country, from Surf Lodge, Carbone, and White Horse Tavern in New York to Morgan Wallen’s This Bar in Nashville and Craig’s and Sunset Tower Hotel in Los Angeles. With expanded access reflecting growing demand, Crazy Mountain addresses consumers’ desire for premium beverage selections regardless of alcohol content. 

Crazy Mountain uses a groundbreaking process that naturally limits alcohol formation while preserving the full flavor and aroma of a traditional American lager. Available in Original and Lime varieties, each 12-ounce can contains approximately 60 calories.