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# Crown Royal Honors Military Heroes at CMA Awards
- URL: https://bevnews.net/crown-royal-honors-military-heroes-at-cma-awards/
- Published: 2022-11-11T02:07:29.000Z
- Updated: 2022-11-11T02:07:29.000Z
- Author: Joel Whitaker

**Crown Roya**l returned to the CMA Awards for its fifth year as the program's exclusive whisky partner, this time with country music superstar Lainey Wilson and nonprofit organization CreatiVets, a charity designed to help veterans heal through music therapy and the arts. 

The award-winning whisky brand celebrated Country Music's Biggest Night, which aired live on ABC Wednesday, Nov. 9, by raising a glass to the most generous among us, active-duty military and veterans. CreatiVets founder, Richard Casper, joined Wilson, the CMA Awards New Artist and Female Vocalist winner, live, on-stage to receive a surprise donation of $50,000, on behalf of Crown Royal.

During the show, Wilson gave viewers the opportunity to trigger an additional donation from Crown Royal to CreatiVets by scanning a QR code that appeared onscreen or by visiting [www.crownroyal.com/cmascreativets](https://c212.net/c/link/?t=0&l=en&o=3706052-1&h=3450379866&u=https%3A%2F%2Fwww.crownroyal.com%2Fcmascreativets&a=www.crownroyal.com%2Fcmascreativets&ref=bevnews.net). These donations will be added to the $50,000 Crown Royal will contribute to help CreatiVets continue to serve hundreds of veterans each year through music therapy and songwriting workshops.\*\*