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# Who & What--
- URL: https://bevnews.net/ellman-estate-promotes-ploetz-to-gm/
- Published: 2026-09-04T02:42:33.000Z
- Updated: 2026-09-04T03:02:22.000Z
- Author: Joel Whitaker
- Tags: Who & What --

[**Ellman Estate Winery**](https://ellmanwine.com/?ref=bevnews.net)promoted **Michael Ploetz** to general manager. He joined Ellman early this year as estate and sales director, succeeds [Justin Vazquez](https://www.linkedin.com/in/jwvazquez/?ref=bevnews.net), the winery’s general manager for nearly nine years. Vazquez will continue working with the Ellman family in a brand and creative role while launching a creative studio with his wife.

**Zamora Co.**, owner of Licor 43, Ramón Bilbao, Martin Miller’s Gin and other premium wine and spirits brands, appointed Mike Howard as director of its North American Cluster, overseeing the United States and Canada. The company has also named **André Duarte** director of its Latin American Cluster, covering South America, Mexico, Central America and the Caribbean.