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# Fuel by Frazia Official Wine Drink of NASCAR
- URL: https://bevnews.net/fuel-by-frazia-official-wine-drink-of-nascar/
- Published: 2026-02-14T16:11:06.000Z
- Updated: 2026-02-14T16:11:06.000Z
- Author: Donna Whitaker

NASCAR announced a new multiyear partnership with Fuel by Franzia, naming the brand the Official Wine-Based Ready-to-Drink (RTD) Partner of NASCAR beginning in 2026\. As an Official Partner, Fuel by Franzia will engage fans through national promotions, custom content, at-track activations and marquee entitlements at some of NASCAR’s most iconic venues.

“NASCAR delivers unmatched, full-throttle energy and a deeply connected fan base — and that’s exactly where Fuel by Franzia belongs,” said **Helen** Kurtz, Chief Marketing Officer, **The Wine Group**. “With Fuel by Franzia entering the RTD space, this partnership with NASCAR is a game changer for the brand, placing us at the center of race-day culture and giving us the opportunity to connect with NASCAR’s passionate fan base through bold experiences and social moments.”