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# Grey Goose Vodka's U.S. Open Serve
- URL: https://bevnews.net/grey-goose-vodkas-u-s-open-serve/
- Published: 2026-09-01T03:37:13.000Z
- Updated: 2026-09-01T03:37:13.000Z
- Author: Joel Whitaker
- Tags: Promotions

**Grey Goose** vodka returns to the US Open for its 20th year, continuing one of the longest-running spirits partnerships in sports that has made the Grey Goose Honey Deuce signature cocktail one of the tournament's most recognizable rituals. 

For 2026, the brand will extend the tournament experience beyond the stadium through the return of The Last Serve Bar at Grand Central Terminal and, separately, a new partnership with basketball star Josh Hart, fresh off a championship win. The Grey Goose Honey Deuce signature cocktail is crafted with Grey Goose vodka, fresh lemonade, raspberry liqueur and topped with tennis-inspired honeydew melon balls.

![New York's ultimate baller Josh Hart has made the call. Grey Goose Honey Deuce® season is officially open.](https://i.ytimg.com/vi/2L4zc2sfkZk/hqdefault.jpg "New York's ultimate baller Josh Hart has made the call. Grey Goose Honey Deuce® season is officially open.")

New York's ultimate baller Josh Hart has made the call. Grey Goose Honey Deuce® season is officially open.

Josh Hart will put his skills as New York's ultimate baller to the test in a cheeky content piece that finds him mid-press conference preparing the millions of melon balls that garnish each Grey Goose Honey Deuce Signature Cocktail. 

Consumers will have the opportunity to capture content in their own press conference photo moment, enjoy surprise and delight moments and toast to the excitement of the tournament at The Last Serve Bar\*. In addition to the content, Josh will join fans in cheering on players from the newly redesigned Grey Goose suite at the US Open® tournament with a refreshing Grey Goose Honey Deuce cocktail. 

Returning for its second year, The Last Serve Bar will extend the experience of the US Open beyond the USTA Billie Jean King National Tennis Center as the brand's official pop-up serving the Grey Goose Honey Deuce US Open Signature Cocktail outside the tournament grounds.

Located in Vanderbilt Hall at Grand Central Terminal, the activation will be open Sept. 2 and 3 from 5:00–8:00 PM and 10:00 PM–1:00 AM, offering tennis fans and everyday commuters complimentary 2 oz miniature GREY GOOSE Honey Deuce® cocktails. Designed to help New Yorkers and visitors alike "make time wait," The Last Serve Bar invites fans to keep the spirit of the US Open alive long after match point.

"This year, we wanted to celebrate the icons and rituals that make New York so special. 2026 has been the year of New York City, and the US Open has become synonymous with summer in New York." said **Aleco Azqueta**, Global Vice President of Marketing for Grey Goose vodka. "What better way to celebrate than by raising a Grey Goose Honey Deuce with Josh Hart following the Knicks' first championship in 53 years? Whether at The Last Serve Bar or courtside at the US Open, we're creating more ways for New Yorkers and visitors alike to come together, embrace the spirit of the city and 'make time wait.'"