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# Holla Spirits Revamps  R-t-D Crush Lineup
- URL: https://bevnews.net/holla-spirits-revamps-r-t-d-crush-lineup/
- Published: 2026-03-04T05:17:20.000Z
- Updated: 2026-03-04T05:49:01.000Z
- Author: Joel Whitaker
- Tags: New  Products

The updated portfolio features striking new can designs, fully printed cartons, and the introduction of a grapefruit crush flavor, expanding Holla's lineup of vodka-based canned cocktails. 

To make trial easier than ever, Holla is also launching super-accessible Variety 4-Packs, showcasing its 12oz orange, grapefruit, watermelon, and blueberry Crush cocktails—each lightly carbonated and crafted at 4.5% ABV. Select SKUs are also available in a 16oz single serve size ideal for retail cold boxes and stadiums.

In addition, Holla is debuting a first-of-its-kind canned cocktail innovation: CrushTea™, a refreshing blend that combines the brand's wildly popular orange crush with tea, delivering a new twist on a fan favorite.

"We saw a real opportunity to raise the bar in RTDs by leaning into what people actually want—big, bright flavor, approachable strength, and packaging that feels as fun as what's inside," said **Patrick Shorb**, Founder of **Holla Spirits**. "This refresh isn't just about how our cans look; it's about making it easier for consumers to discover Holla, try multiple flavors, and have a great time doing it."

Holla's vodkas are seven-times distilled, gluten-free, non-GMO, and vegan, with many flavored vodka ingredients sourced from craft and natural flavor providers. The company is also deeply eco-conscious, having pioneered the industry's first custom-molded Italian eco-beverage cork made from plant-based materials.

Holla Spirits products are available in more than 1,100 locations across Pennsylvania, including Fine Wine & Good Spirits stores, and can also be found in Maryland, Delaware, Virginia, North Carolina, New Jersey, and Florida.