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# Hotaling Extends Fiero Tequila Line to 'Ignite Your Palate'
- URL: https://bevnews.net/hotaling-extends-fiero-tequila-line-to-ignite-your-palate/
- Published: 2023-07-20T21:31:02.000Z
- Updated: 2023-07-20T21:31:02.000Z
- Author: Joel Whitaker

**Hotaling & Co**. launched the second expression in its **Fiero Tequila** lineup, **Fiero Serrano Tequila**, "a bold and unapologetically fiery new pepper-infused iteration that is set to ignite your palate." It's naturally infused with vine-ripened serrano peppers from local Jalisco farmer's markets.

"We already offer the spiciest infused tequila on the market, so introducing Fiero Serrano Tequila felt like a natural extension to us," says **Dan Leese**, CEO at Hotaling & Co. "This expression truly captures the essence of Mexican tequila-making artistry and is a perfect complement to Fiero Habanero Tequila. This slightly less spicy expression will allow consumers to enjoy different levels of heat while providing a unique tequila experience in every sip."

Fiero Serrano Tequila is distilled by **Casa Don Roberto**, a sustainable, Mexican-owned heritage tequila business producing exceptional tequila since being founded in 1924\. **Estela Anguiano**, Casa Don Roberto's master distiller, IS the first woman to hold this position in Mexico. SRP: $29.99/ABV 40%.