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# How Jackson Family Wines Makes Sustainability Profitable
- URL: https://bevnews.net/how-jackson-family-wines-makes-sustainability-profitable/
- Published: 2023-11-29T03:12:57.000Z
- Updated: 2023-11-29T03:12:57.000Z
- Author: Joel Whitaker
- Tags: Sustainability

While many companies have set strategic goals to reduce their carbon footprint and adopt more sustainability measures, very few have yet been able to achieve a positive return-on-investment (ROI) for these types of activities. However, [Jackson Family Wines](https://www.jacksonfamilywines.com/?ref=bevnews.net), the 9th largest winery in the U.S., producing over 6 million cases of wine annually, and with operations in 8 countries, has recently made their sustainability ROI public.

This excellent piece in *Forbes* by Liz Thach, MW, tells how JFW has gotten a positive ROI from sustainability.