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# How Sonoma Wineries Are Meeting Today's Challenge
- URL: https://bevnews.net/how-sonoma-wineries-are-meeting-todays-challenge/
- Published: 2026-10-19T01:20:07.000Z
- Updated: 2026-10-19T01:20:07.000Z
- Author: Joel Whitaker

Amidst the gloom and doom surrounding the wine business – and incessantly repeated in the press – some wineries are taking aggressive actions to insure they survive to thrive.

- Anaba Wines (Sonoma) and DeLoach Vineyards (Santa Rosa) are lowering tasting fees, offering free wine flights during certain hours.
- Some are offering free wine flights during certain hours.
- In addition to formal guided tastings, some wineries are offering immersive activities and casual visits that encourage social connection.
- Dancing Wines regularly hosts events in New York, Connecticu and Los Angeles. The winery does not have a tasting room. One such event: "Sip & Scent" incorporates the winery's line of vineyard-inspired fragrances. Priced at $120 for 50 ml bottles or a discovery scent with 5-ml vials for $26, the fragrances are a three-product collection to encapsulate the essence of their vineyard: [Gnarly Vines](https://www.wearedancing.com/products/gnarly-vines?ref=bevnews.net), [Scorched Wood](https://www.wearedancing.com/products/scorched-wood?ref=bevnews.net) and [Midnight Crus](https://www.wearedancing.com/products/midnight-crush?ref=bevnews.net)h.
- Oakland Wine Co., Healdsburg, offers jazz-based entertainment.
- **Pax Wines** offers $25 wines in addition to pricier, single vineyard selections. “I always tell my customers that for every $75 bottle of Syrah I drink,” Pax Mahle, founder, says, “I probably drink 10 bottles of $25 crispy white wine.”