> ## Content Index
> Fetch the complete content index at: https://bevnews.net/llms.txt
> Use this file to discover other available public pages before exploring further.

# Inflation Dents Wine Sales On-Premise
- URL: https://bevnews.net/inflation-dents-wine-sales/
- Published: 2022-10-12T00:10:41.000Z
- Updated: 2022-10-12T02:42:35.000Z
- Author: Joel Whitaker

We warned you more than a year ago that inflation would hurt the bev/al business. Yes, we know, that experience tells us that people downshift in what they drink: If they drink Knob Creek in good times, they drop to Jim Beam when times get tough. Still a fine product, but at a lower price point. 

That's fine for Beam Suntory, Brown-Forman, Diageo, Pernod Ricard or any other firm with a portfolio that covers many price points. But for craft brewers and distillers, and especially boutique wineries, that primarily sell to restaurants, we think inflation is a problem and it is going to become a bigger problem. 

The reason: People buy the pricey stuff at restaurants. If they don't eat out, they're not going to buy the pricey stuff – and, as we reported earlier, a Morning Consult survey found people are backing away from restaurants, bars (76% say they are going to bars less frequently) and 68% say they are cutting back on alcohol, especially high-priced alcohol.