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# IRI and NPC Merged, to Be Known as Circana
- URL: https://bevnews.net/iri-and-npc-merge-to-be-known-as-circana/
- Published: 2023-03-09T00:49:46.000Z
- Updated: 2023-03-09T00:49:46.000Z
- Author: Joel Whitaker

**Information** Resources, Inc. ("IRI") and The NPD Group ("NPD") today unveiled a new combined company name and brand identity: Circana.

The name is intended to convey a "full-circle view of he consumer, store and wallet," said Kirk Perry, president/CEO. and chief executive officer.

Leveraging the vast data and expertise of its heritage firms, Circana tracks millions of products spanning 2,000+ categories across 500,000+ stores in 20 countries, with insights powered by the industry's most advanced technology platform, Liquid Data®. Today, Circana advises almost 7,000 brands and retailers worldwidE.