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# ISH Launches Non-Alc RtD Mojito
- URL: https://bevnews.net/ish-launches-non-alc-rtd-mojito/
- Published: 2023-05-12T02:13:49.000Z
- Updated: 2023-05-12T02:13:49.000Z
- Author: Joel Whitaker
- Tags: New Products

The **ISH Mojito** is made with ISH Caribbean Spiced Spirit, natural lime flavor and Moroccan spearmint. It comes in single cans ($4.99) and four-packs ($19.96), has 38 calories, is vegan certified and gluten free. It will be available from Zero Proof and at select retailers nationwide.

The non-alc drinks market was up by 90% in 2022, indicating ongoing enthusiasm for the category. NA drinks are being embraced by people who also enjoy full-strength beverages. “I created ISH so I could have a way to socialize without being wrecked by too much alcohol,” adds ISH founder **Morten Sørensen**. “I’m not alone – most people (78% according to IWSR) who drink NA drinks also consume alcohol beverages. I’s about  
being mindful and balancing your life.”

Technavio projects the RTD market will grow 11% this  
year. The three growth drivers are demand for low-alc flavored drinks, health and wellness concerns and desire for convenience. ISH non-alc RTDs meet all three of  
these demands.