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# Joe Rollo, Former Wine Institute International Marketing Director Dies at Age 80
- URL: https://bevnews.net/joe-rollo-former-wine-institute-international-marketing-director-dies-at-age-80/
- Published: 2023-03-09T01:05:43.000Z
- Updated: 2023-03-09T01:05:43.000Z
- Author: Joel Whitaker
- Tags: Obituaries

He served as international director of marketing from 1988 to 2008\. He was a key player in reviving FIVS, as well as other wine-related bodies including the World Wine Trade Group.