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# Ketel One Rolls Out New Spots in 'Made to Cocktail' Campaign
- URL: https://bevnews.net/ketel-one-rolls-out-new-spots-in-made-to-cocktail-campaign/
- Published: 2026-11-13T05:20:10.000Z
- Updated: 2026-11-13T05:20:10.000Z
- Author: Joel Whitaker
- Tags: Ketel One, New Products

**Ketel One Family Made Vodka** is rolling out new spots across CTV, digital and social, supported by experiential activations in partnership with [OpenTable](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4820294-1&h=794145740&u=https%3A%2F%2Fwww.opentable.com%2F&a=OpenTable&ref=bevnews.net) and [TAPE](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4820294-1&h=658539824&u=https%3A%2F%2Fwww.ta.pe%2F&a=TAPE&ref=bevnews.net).

The cinematic campaign introduces a cast of distinct characters, each declaring exactly how they take their martini: wet, dry, dirty or espresso; shaken or stirred; garnished with olives. The creative captures the details of the martini ritual, featuring Ketel One poured over ice, the rhythm of stirring, and the finishing garnish. Viewers are left with what separates a good cocktail from a great one, with Ketel One as the ultimate sign of exceptional taste.

Elevated taste has a source. Before introducing Ketel One in 1983, **Carolus Nolet Sr.** spent nearly a decade perfecting a vodka with the smoothness, flavor and finish to stand up in a classic martini, drawing on 11 generations of Nolet family distilling expertise. Over 335 years of craftsmanship continue to shape the future of cocktail culture, transforming Ketel One's heritage into living proof of what it means to be *Made to Cocktail.*

"For our family, the martini has always been at the center of everything we do. It's the cocktail my father set out to make better when he first created Ketel One Family Made Vodka, with a relentless attention to detail that still defines us today," says **Carl Nolet Jr**., Eleventh Generation. "Today, we see the same attention to detail from martini drinkers themselves. They know exactly how they like their martini, from the preparation to the garnish, and most importantly, the vodka they ask for by name. Those in the *know*, know, 'Don't give me 'just a martini,' give me a Ketel One Martini.'"