# Kane's Beverage News Daily > News and trends for beer, wine and spirits executives about brands, consumer trends, legislative activity and economic developments that matter. Public Ghost content for AI and LLM tooling. This file includes a bounded export of public pages first, then recent public posts. Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`). ## Pages ### About Kane's Beverage News Daily URL: https://bevnews.net/about/ Last updated: 2024-03-14T23:32:44.000Z **In the Beginning ….** Frank Kane started the business, sometime before World War II, calling it “Frank Kane’s Weekly Letter.” Born in July 1912, Kane graduated with a B.S. from New York City College by age 19, and enrolled in St. John Law School. He left law school before graduating, spent a couple of years as a columnist for the New York Press, was editor-in-chief of New York Trade Newspapers Corp. and an associate editor for the New York Journal of Commerce. He also worked in public relations, and, according to his grand-daughter, spent time on Capitol Hill helping government officials lobby for the end of Prohibition. Kane was prolific writer, creating “Johnny Liddell,” the New York detective, in 1944 for a pulp story, and went on to write 30 books and many short stories about him. He also wrote scripts for many of the top dramas during the Golden Age of Radio, including six years as writer of The Shadow, and three years writing Gang Busters While his radio dramas had tens of millions of listeners, and his novels sold tens of millions of copies and were translated into 17 languages, it was Frank Kane’s Weekly Letter that was most important to executives in the liquor industry, who considered it the bible of the business. Frank Kane died in 1968\. Fifteen years later, in 1982, “Frank Kane’s Weekly Letter” was purchased by Joel Whitaker. **30+ Years of Breaking News That Matters** Joel Whitaker was an experienced prize winning newsman when he acquired “Frank Kane’s Weekly Letter.” He had been editor of the world’s oldest high school daily and editor in chief of the Indiana Daily Student. After graduating from Indiana University, he went to work at the St. Petersburg Times as a reporter, and later as an editor responsible for national news coverage. He moved to New York in 1968, the same year Frank Kane died, as an editor at The Wall Street Journal, where he wrote the Page One news summary. In 1973, he was hired as business news editor at the Philadelphia Bulletin, then the nation’s second-largest newspaper with a circulation exceeding 625,000\. While in Philadelphia, Whitaker graduated from Temple University School of Law. After taking his bar exam, he joined the staff of Institutional Investor as managing editor of Bank Letter. He bought “Frank Kane’s Weekly Letter” in 1982, and has been writing it ever since. Over the past quarter century, he has broken a number of important stories. He beat all other reporters, including those at The Wall Street Journal, with the news the federal government would raise the federal excise tax on beer, wine and distilled spirits. He warned of the impact Mothers Against Drunk Driving would have on the alcohol beverage industry. At a time when many industry leaders believed the alcohol beverage business was threatened with death, Whitaker accurately predicted the “French Paradox” would change the image of beer, wine and spirits to products which, when consumed in moderation, actually promote human health. And he was the first reporter to detail a pharmaceutical breakthrough – the development of a drug that has the potential for ending alcohol abuse, a drug that reduces the craving for alcohol experienced by alcoholics. When the Obama Administration concocted a plan to dismantle the industry’s federal regulator — the Alcohol & Tobacco Tax & Trade Bureau — Whitaker got a copy of the plan, published it and for five days pointed out how the proposal would hurt people who make and sell beer, wine, spirits and hard cider. The proposal was dropped. His reporting has been honored by the University of Missouri, New Jersey Chapter of the Society of Professional Journalists, and the Newsletter Publishers Association (now the Specialized Information Publishers Association. He was Council President in Fanwood, NJ, a director and treasurer of the Newsletter Publishers Association and the Newsletter & Electronic Publishers Foundation. He’s a member of the National Press Club, and the Society of Professional Journalists, and the National Communications Association. He is also an adjunct professor at Prince George’s Community College, where he teaches interpersonal communications and introduction to human communications. Under Whitaker, Frank Kane’s Weekly Letter was renamed “Kane’s Beverage Week.” In 2005, in response to requests for daily news updates, Whitaker launched “Beverage News Daily.” Today, top beverage executives have a summary of the most important news affecting the industry — including regulatory, financial, social policy and marketing developments — in their inboxes in the early evening, nearly every business day. ### Access all areas By signing up, you'll get access to the full archive of everything that's been published before and everything that's still to come. Your very own private library. ### Fresh content, delivered Stay up to date with new content sent straight to your inbox! No more worrying about whether you missed something because of a pesky algorithm or news feed. ### --- ### ### Industry Events Calendar URL: https://bevnews.net/calendar/ Last updated: 2024-05-03T01:36:56.000Z _No content available._ ### Tip Jar URL: https://bevnews.net/tip-jar/ Last updated: 2024-06-03T00:28:39.000Z _This page is for subscribers only._ ### Give a Gift Subscription URL: https://bevnews.net/gift-subscription/ Last updated: 2024-06-03T00:28:39.000Z _This page is for subscribers only._ ### Advanced User Settings URL: https://bevnews.net/advanced-settings/ Last updated: 2024-06-03T00:28:40.000Z _This page is for subscribers only._ ### Group Subscriptions URL: https://bevnews.net/group-subscriptions/ Last updated: 2024-06-03T00:28:40.000Z _This page is for subscribers only._ ### Buy a Group Subscription URL: https://bevnews.net/buy-group-subscription/ Last updated: 2024-06-03T00:28:40.000Z _This page is for subscribers only._ ### Top 50 US Brewing Companies – 2024 URL: https://bevnews.net/top-50-us-brewing-companies-2024/ Last updated: 2025-04-17T02:30:58.000Z ![, Top 50 US Brewing Companies – 2024](https://www.americancraftbeer.com/wp-content/uploads/2019/05/Brewers-Association-min.jpg) Photo© Brewers Association **Top 50 Overall Brewing Companies** | **Rank** | **Company** | **City** | **State** | | -------- | ------------------------------------ | -------------------- | --------- | | **1** | **Anheuser-Busch Inc** | **St. Louis** | **MO** | | **2** | **MolsonCoors** | **Chicago** | **IL** | | **3** | **Constellation** | **Chicago** | **IL** | | **4** | **Heineken USA** | **White Plains** | **NY** | | **5** | **Pabst Brewing Co** | **Los Angeles** | **CA** | | **6** | **Diageo** | **Norwalk** | **CT** | | **7** | **D.G. Yuengling and Son Inc** | **Pottsville** | **PA** | | **8** | **Kirin-Lion** | **Fort Collins** | **CO** | | **9** | **FIFCO USA** | **Rochester** | **NY** | | **10** | **Boston Beer Co** | **Boston** | **MA** | | **11** | **Sierra Nevada Brewing Co** | **Chico** | **CA** | | **12** | **Tilray Beer Brands** | **New York** | **NY** | | **13** | **Duvel Moortgat USA** | **Cooperstown** | **NY** | | **14** | **Sapporo-Stone Brewing** | **Escondido** | **CA** | | **15** | **Mahou San Miguel** | **Grand Rapids** | **MI** | | **16** | **Gambrinus** | **Shiner** | **TX** | | **17** | **Matt Brewing Co** | **Utica** | **NY** | | **18** | **Athletic Brewing Company** | **Milford** | **CT** | | **19** | **Brooklyn Brewery** | **Brooklyn** | **NY** | | **20** | **Monster Brewing** | **Longmont** | **CO** | | **21** | **Artisanal Brewing Ventures** | **Charlotte** | **NC** | | **22** | **Deschutes Brewery** | **Bend** | **OR** | | **23** | **New Glarus Brewing Co** | **New Glarus** | **WI** | | **24** | **Barrel One Collective** | **Boston** | **MA** | | **25** | **Georgetown Brewing Co** | **Seattle** | **WA** | | **26** | **Gordon Biersch Brewing Co** | **San Jose** | **CA** | | **27** | **Rhinegeist Brewery** | **Cincinnati** | **OH** | | **28** | **Craft ‘Ohana (Maui/Modern Times)** | **Kihei** | **HI** | | **29** | **Great Lakes Brewing Company** | **Cleveland** | **OH** | | **30** | **Narragansett Brewing Co** | **Pawtucket** | **RI** | | **31** | **Tröegs Brewing Co** | **Hershey** | **PA** | | **32** | **Allagash Brewing Company** | **Portland** | **ME** | | **33** | **August Schell Brewing Company** | **New Ulm** | **MN** | | **34** | **Fiddlehead Brewing** | **Shelburne** | **VT** | | **35** | **Stevens Point Brewery** | **Stevens Point** | **WI** | | **36** | **Pittsburgh Brewing Co** | **Pittsburgh** | **PA** | | **37** | **Three Floyds Brewing** | **Munster** | **IN** | | **38** | **Odell Brewing Co** | **Fort Collins** | **CO** | | **39** | **Great Frontier Holdings** | **Eugene** | **OR** | | **40** | **Abita Brewing Co** | **Covington** | **LA** | | **41** | **BrewDog Brewing Co** | **Canal Winchester** | **OH** | | **42** | **Creature Comforts Brewing Co.** | **Athens** | **GA** | | **43** | **Hendler Family Brewing Company** | **Framingham** | **MA** | | **44** | **Alaskan Brewing Co.** | **Juneau** | **AK** | | **45** | **Summit Brewing Co** | **St. Paul** | **MN** | | **46** | **Saint Arnold Brewing Co** | **Houston** | **TX** | | **47** | **Revolution Brewing** | **Chicago** | **IL** | | **48** | **Kona Brewing Hawaii** | **Kailua-Kona** | **HI** | | **49** | **Pizza Port** | **Carlsbad** | **CA** | | **50** | **Surly Brewing Company** | **Minneapolis** | **MN** | ### World's Most Valuable Alcohol Brands URL: https://bevnews.net/worlds-most-valuable-alcohol-brands/ Last updated: 2025-06-05T00:33:37.000Z _This page is for subscribers only._ ### Welcome! And Thanks for Subscribing URL: https://bevnews.net/welcome-and-thanks-for-subscribing/ Last updated: 2025-06-14T18:21:22.000Z _This page is for subscribers only._ ### Sign in URL: https://bevnews.net/sign-in/ Last updated: 2025-11-26T23:32:38.000Z _This page is for subscribers only._ ### Sign Up URL: https://bevnews.net/sign-up/ Last updated: 2025-11-26T23:31:54.000Z _No content available._ ### Subscribe URL: https://bevnews.net/subscribe/ Last updated: 2026-02-17T02:32:50.000Z _This page is for subscribers only._ ### User Account URL: https://bevnews.net/user-account/ Last updated: 2025-11-26T23:40:28.000Z _This page is for subscribers only._ ### Membership URL: https://bevnews.net/membership/ Last updated: 2025-11-26T23:45:40.000Z _This page is for subscribers only._ ### Cote des Roses Rose Cuts Bottle Weight, Carbon Emission URL: https://bevnews.net/cote-des-roses-rose-cuts-bottle-weight-carbon-emission/ Last updated: 2026-02-17T07:55:44.000Z **Gérard Bertrand**, a leading South of France wine producer, unveiled a refreshed new bottle for its **Cote des Roses Rosé** (AOP Languedoc; SRP: $17.99), decreasing its weight to reduce its carbon footprint, while simultaneously elevating its elegance by embossing the signature rose emblem directly into the glass, further enhancing its distinctive style. First introduced in 2013, Cote des Roses is instantly recognizable thanks to its sculptural bottle, whose rose-shaped base was originally imagined in 2010 by young French designer **Mélitine Courvoisier**, then a student at the prestigious **École Boulle** in Paris. Created for a design competition organized by glassmaker **Verallia**, her concept playfully titled “Soirée à Rosé” was born from a simple yet powerful idea: “Wine is traditionally offered to men, flowers to women. By turning the bottle upside down, I brought the two together.” First introduced in 2013, Cote des Roses is instantly recognizable thanks to its sculptural bottle, whose rose-shaped base was originally imagined in 2010 by young French designer **Mélitine Courvoisier**, then a student at the prestigious **École Boulle** in Paris. Created for a design competition organized by glassmaker **Verallia**, her concept playfully titled “Soirée à Rosé” was born from a simple yet powerful idea: “Wine is traditionally offered to men, flowers to women. By turning the bottle upside down, I brought the two together.” ### TWE Profit Plunges 394% to Loss as Revenue Falls 16.6% URL: https://bevnews.net/twe-profit-plunges-394-to-loss-as-revenue-falls-16-6/ Last updated: 2026-02-17T07:47:54.000Z **Treasury Wine Estates** reports its revenue from ordinary activities fell 16.6% in the fiscal first half triggering a 394% reversal in its profit. Basic earnings per share were nearly halved to 15.9 cents Australian from 29.5 cents in the first half of fiscal 2024. TWE’s Chief Executive Officer, **Sam Fischer** commented: “Today’s results come at a time when we are already making meaningful progress with the decisive actions required to return TWE to a path of sustainable, profitable growth. Our focus is firmly on the future to strengthen execution and ensure we build a stronger, more resilient business for the long term. “TWE Ascent is the key enabler of this reset. It is a disciplined, multi year transformation program designed to sharpen our portfolio, simplify the organization and optimize our cost base, and I am pleased with the progress we have made to date. “Encouragingly, we are seeing our key brands continue to perform in the marketplace and resonate strongly with consumers, reinforcing confidence in the strength of our portfolio and our ability to deliver improved performance as we execute the transformation of the business.” ### 5 Craft Breweries Form Collective URL: https://bevnews.net/5-craft-breweries-form-collective/ Last updated: 2026-02-17T07:43:08.000Z [Cascade Lakes Brewing](https://www.cascadelakes.com/?ref=bevnews.net), [Crux Fermentation Project](https://www.cruxfermentation.com/?ref=bevnews.net), [GoodLife Brewing](https://www.goodlifebrewing.com/?ref=bevnews.net), [Silver Moon Brewing](https://www.silvermoonbrewing.com/?ref=bevnews.net), and [Tumalo Cider](http://www.tumalocider.com/?ref=bevnews.net) are now part of one entity: the **Oregon Beverage Collective**. Cascade Lakes Brewing announced that it was merging with Crux Fermentation. Terms weren't disclosed. The other members are independently owned. The idea behind the the Oregon Beverage Collective is to increase operational efficiency by combining administrative, production, and distribution operations. This isn't a new technique to deal with hard times: During the Great Depression a number of newspapers did the same thing. In St. Petersburg, Fla., for instance, the Evening Independent and the St. Petersburg Times formed a joint venture printing company to print their papers. Reportedly, the Collective intends to retain as many employees as possible and continue operating the affected neighborhood pubs and taprooms. ### Diageo to Pay $16.8 M to Keep Crown Royal in Ontario URL: https://bevnews.net/diageo-to-pay-16-8-m-to-keep-crown-royal-in-ontario/ Last updated: 2026-02-17T07:40:50.000Z Diageo agreed to pay CA$23 million (US$16.8M) to the Ontario government to ensure Crown Royal remains available in Ontario, where the provincial government has a monopoly of selling liquor. It involves a dispute dating back to 2022 when Diageo said it intended to close it Amherstburg, Ontario, bottling facility. That led Ontario Premier Doug Ford to ban Crown Royal from all Liquor Board of Ontario (LCBO) stores. The Spirits Business first reported the agreement. ### Ghost Tequila Brings Heat to Category URL: https://bevnews.net/ghost-tequila-brings-heat-to-category/ Last updated: 2026-02-17T05:15:31.000Z **Ghost Tequila** is infused with a hint of ghost papper, designed to make mixing exceptional spicy cocktails effortless. Traditionally, those flavors require time-intensive, from-scratch preparation behind the bar. Ghost Tequila changes that. By building the spice directly into the spirit, it delivers consistency, efficiency, and spicy flavor in every pour: Buffalo Wild Wings: Ghost Blanco Tequila is now featured at all 1,200 locations nationwide as the base of the chain’s new Spicy Margarita  Topgolf: Ghost Tequila is available at 100 venues nationwide in both a Spicy Margarita and the “Mexican Candy” shot (Ghost Blanco Tequila, watermelon, and lime)  Fat Tuesday’s: Ghost Spicy Mango Margarita and “Mexican Candy” shot rolling out at select locations  Disney Springs: A Ghost Spicy Margarita is now featured at The Boathouse, one of the highest-volume independent restaurants in the U.S.  Escalante’s (Texas): “Blue Margarita” featuring Ghost Tequila is highlighted throughout February for National Margarita Day  Maple Hospitality Group: Now featured at Maple & Ash in Arizona and Florida, among other venues “It’s always exciting to introduce new bartenders and consumers to Ghost Tequila,” says **Alex Carregal,** Ghost Tequila’s Vice President, On Premise. “The moment they see it and taste it, they get it — Ghost makes it effortless to craft delicious, versatile, and consistently balanced spicy cocktails. That’s exactly why Buffalo Wild Wings, Fat Tuesday’s, Topgolf, and so many other bars and restaurants across the country and around the world have chosen to feature Ghost Tequila in their signature drinks.” Since its launch almost 10 years ago, Ghost has continued to grow and expand distribution to all 50 U.S. states and international markets including the Caribbean, Europe, and Asia-Pacific. ## Posts ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-81/ Last updated: 2026-10-13T10:00:02.000Z ***Good Morning and Happy Tuesday, October 13, 2026.*** ### [LVMH W&S Sales up 6% in Quarter](https://bevnews.net/lvmh-w-s-sales-up-6-in-quarter/) LVMH Moët Hennessy Louis Vuitton reports its wine and spirits revenue grew 6% in the third quarter. The Wines & Spirits business group recorded organic revenue growth of 5% in the first nine months of 2026\. The champagne business saw further signs of the recovery observed since the beginning of the year, particularly in Europe. Moët & Chandon continued to enjoy a high-profile presence during its second season as the Official Champagne of Formula 1 Grand Prix races. Hennessy cognac saw good mome ### [Alc Headwinds Carry into Early October but Week-over-Week Modestly Better](https://bevnews.net/alc-headwinds-carry-into-early-october-but-week-over-week-modestly-better/) During the four weeks ending Oct. 3, Total Alcohol remained in the shadow of a year earlier. Dollar sales fell 1.1% to $8.2 billion, while case volume fell 3% to 160.4 million, NIQ reports. On a weekly basis, dollar sales inched up 0.3% to $2 billion from the prior week ending Sept. 26\. Although weekly sales increased, the industry continues to manage an environment of pressured demand, with drinking occasions narrowing as we move further into Fall and cooler weather. ### [3 Firms Offer TTB-Approved Technology to Remove Wildfire Smoke Taint from Wines](https://bevnews.net/3-firms-offer-ttb-approved-technology-to-remove-wildfire-smoke-taint-from-wines/) Technology developed by USDA researchers in Davis, Calif., to target and remove smoke compounds from impacted wine is now available on a commercial scale from three firms, VA Filtration (Napa, Calif.), Cellar Dweller (Wenatchee, Wash.), and Winesecrets (Sonoma, Calif.) The wildfire smoke removal application using molecularly imprinted polymers (MIPs) was first proven through a collaboration between a US wine producer and amaea Ltd., a company that pioneered a new format ### [Congressman Calls for Action on Imported Wine, Expanded Access to Bigger Markets](https://bevnews.net/congressman-calls-for-action-on-imported-wine-expanded-access-to-bigger-markets/) Rep. James Gallagher (D-Callif.) called on U.S. Trade Representative Jamieson Greer to address trade and regulatory policies putting California winegrape growers at a disadvantage as the industry faces declining domestic consumption and continued uncertainty in international markets. In a letter to Ambassador Greer, Gallagher raised concerns from California growers about federal rules that allow wine labeled “United States” or “American” to contain up to 25% imported wine without disclosing ### [What I'm Reading --](https://bevnews.net/what-im-reading-44/) Can wine import reforms rescue California grape growers? Growers say wine imports and tax refunds hurt local grapes. Some vintners say they help exports. (The Press Democrat) ***A Note From Joel:*** The Daily may be somewhat abbreviated this week; I'm in meetings from Tuesday through Friday, but I will do my best to make sure you get at least the "top of the news." **Thanks for reading. I'll see you tomorrow. – Joel** --- ### --- ### ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-44/ Last updated: 2026-10-13T03:26:10.000Z ## [Can wine import reforms rescue California grape growers?](https://www.pressdemocrat.com/2026/10/09/gallagher-california-wine-grapes-import-reforms/?ref=bevnews.net) Growers say wine imports and tax refunds hurt local grapes. Some vintners say they help exports. (The Press Democrat) ## [How quitting drinking can change marriages and friendships](https://www.washingtonpost.com/style/2026/10/05/how-quitting-drinking-can-upend-marriages-friendships/?ref=bevnews.net) Drinking less is becoming more common, and the social rules around sobriety are still catching up. (The Washington Post) ### Congressman Calls for Action on Imported Wine, Expanded Access to Bigger Markets URL: https://bevnews.net/congressman-calls-for-action-on-imported-wine-expanded-access-to-bigger-markets/ Last updated: 2026-10-13T02:34:17.000Z Rep. James Gallagher (D-Callif.) called on U.S. Trade Representative Jamieson Greer to address trade and regulatory policies putting California winegrape growers at a disadvantage as the industry faces declining domestic consumption and continued uncertainty in international markets. In a letter to Ambassador Greer, Gallagher raised concerns from California growers about federal rules that allow wine labeled “United States” or “American” to contain up to 25% imported wine without disclosing that foreign origin on the label. Gallagher also called for a review of federal duty drawback treatment for imported bulk wine and urged USTR to help expand international market access for American wine. “North State growers produce some of the best winegrapes in the world, but right now they are competing in a market where federal policy can actually make it easier to use foreign products than grapes grown here at home,” Gallagher said**.** “We need to make sure our trade policies are working for American growers while opening new markets where California wine can compete and win.” “California winegrape growers are facing an incredibly difficult market, and federal policies should not make it harder for American-grown grapes to compete,” said **Natalie Collins,** president of the **California Association of Winegrape Growers.** “We appreciate Congressman Gallagher raising these concerns with USTR and pushing for policies that better support domestic growers while expanding opportunities for American wine in international markets.” Under current Alcohol & Tobacco Tax & Trade Bureau (TTB) appellation rules, wine may carry a “United States” or “American” appellation when at least 75% of the wine comes from U.S.-grown agricultural products and the wine is fully finished in the United States. That allows up to 25% to come from foreign-grown products without disclosure of that foreign origin on the label. Growers have warned that the policy can put downward pressure on California grape prices and blur the distinction between wine made entirely from American agricultural products and wine containing foreign components. Gallagher asked USTR to coordinate with the Department of the Treasury and TTB to examine the rule and its impact on domestic growers. Gallagher also raised concerns about the duty drawback treatment available for imported bulk wine. Under the current structure, federal excise taxes paid on imported wine may be refunded based on the export of substituted wine, including in certain circumstances where the exported wine did not bear an equivalent federal excise-tax burden. Gallagher urged USTR to support U.S. Customs & Border Protection (CBP) in reviewing the practice and its effect on domestic growers. The letter also asks federal agencies to examine bulk products imported from Canada that do not meet the U.S. definition of wine but nevertheless receive customs and tax treatment applicable to wine. At the same time, Gallagher is pushing to give California producers more opportunities to sell their products overseas. With access to the Canadian market severely reduced, California growers and wineries are increasingly dependent on new international markets. Gallagher urged USTR to prioritize opening promising markets such as **I**ndia and Vietnam while working to restore access to Canada. “California growers don’t need Washington making a tough market even tougher,” Gallagher said**.** “We should be looking for ways to give them a fair shot here at home and more opportunities to sell American wine around the world.” As the 2026 harvest draws to a close, Gallagher called on USTR to work with industry stakeholders to address these issues and provide meaningful relief for growers that remain an important part of California’s rural economy. ### LVMH W&S Sales up 6% in Quarter URL: https://bevnews.net/lvmh-w-s-sales-up-6-in-quarter/ Last updated: 2026-10-13T02:05:04.000Z **LVMH Moët Hennessy Louis Vuitton** reports its wine and spirits revenue grew 6% in the third quarter. The **Wines & Spirits** business group recorded organic revenue growth of 5% in the first nine months of 2026\. The champagne business saw further signs of the recovery observed since the beginning of the year, particularly in Europe. **Moët & Chandon** continued to enjoy a high-profile presence during its second season as the Official Champagne of Formula 1 Grand Prix races. **Hennessy** cognac saw good momentum in Asia, while the US market benefited from the launch of the new ***VS*** range of ready-to-serve cocktails. **Provence** rosé wines continued to make good progress. ### Alc headwinds carry into early October but Week-over-Week modestly better URL: https://bevnews.net/alc-headwinds-carry-into-early-october-but-week-over-week-modestly-better/ Last updated: 2026-10-13T01:49:36.000Z During the four weeks ending Oct. 3, Total Alcohol remained in the shadow of a year earlier. Dollar sales fell 1.1% to $8.2 billion, while case volume fell 3% to 160.4 million, NIQ reports. On a weekly basis, dollar sales inched up 0.3% to $2 billion from the prior week ending Sept. 26\. Although weekly sales increased, the industry continues to manage an environment of pressured demand, with drinking occasions narrowing as we move further into Fall and cooler weather. ## Prepared Cocktails Extend Lead, Spirits Continue Advance Prepared Cocktails Beer, Wine, and Spirits (BWS) once again delivered in their role of being the category bright spot, with dollar sales rising 4.1%, and case volume holding flat. The segment’s recent growth streak is powered by Spirits- and Wine-based RTDs and shows little signs of stopping, as consumers embrace their variety and flexibility. • **Beer** results were the most challenged, with dollar sales declining 2.3% and volume falling 3.6%. As the category enters deeper into Fall, the demand associated with key sports occasions like football has yet to help outperform year earlier trends. Beer’s top segments weighed on performance once again. Domestic Premium delivered the fastest declines, with dollar sales down 6.6% and volume falling 7.1%, while Craft slipped 4% in value and 5.3% in volume. Import trends were mostly flat (-0.6% in value, -1.8% in volume). Domestic Super Premium held onto growth, with dollar sales rising 2.9% and volume 3.1%. Other positive contributors included Cider and Non-Alcoholic Beer. Cider increased 7.1% in value and 5.8% in cases, while Non-Alcoholic Beer accelerated 9.7% in value and 9.3% in volume. Success shown by Non-Alcoholic Beer is backed by ongoing health trends and its position as a better-for-you alternative. • **Wine** recorded similar losses, with dollar sales slipping 2.1% and volume dropping 4.1%. Consumption lapses continue to limit Wine’s rebound potential, despite the segment entering a favorable seasonal period. Sparkling Wine built on its prior growth, seeing dollar gains of 3.3% and volume growth of 2.3%. Non-Alcoholic Wine also maintained growth, with dollar sales increasing 19.1% and volume up 16.7%. The overarching category theme remains the same as Wine’s smaller growth pockets are overshadowed by the pronounced weakness seen in Still Wine. **Spirits** experienced less weakness, with dollar sales down -1.2% and volume dipping -1.4%. Core drivers behind the decline continue to be centered around reduced consumer interest and macroeconomic factors (88%). From a weekly perspective, Spirits sales totaled $506.5 million, a marginal boost of 0.7% compared to the previous week. The category continues to navigate a smaller rate of decline compared to the broader industry, although maintaining demand may prove difficult in the upcoming weeks until the next holiday. Across the top Spirits categories, (Vodka, Whiskey, and Tequila), uneven trends continued. Whiskey drove category declines, as dollar sales fell 3.9% and volume slipped 4.7%. Vodka gave up the positive ground seen in the prior period, falling 0.6% in value and 1.4% in volume. Tequila held onto its recent wins, capturing both dollar and volume gains (+2.9% and +7% respectively). Non-Alcoholic Spirits growth extended, with dollar sales rising 23.7% and volume up 20.1%. All other Spirits segments just barely sat in negative territory, with dollar sales down -0.9% and volume declining -1.7%. Overall performance offers us various takeaways, as each category sits positioned in its own trajectory. The outlook of Beer and Wine shows to be relatively unexciting, as the two categories weigh the most on industry results. Spirits is a category of increasing interest, as it tiptoes toward stable trends even after exiting a peak summer selling period. Finally, Prepared Cocktails (BWS) provide the industry with a reliable source of optimism, as category growth persists in the face of increasing product saturation and broader macroeconomic struggles. ### Regional leadership moves in favor of Ohio, Calif. Regional trends were a reflection of industry softness seen nationwide, with eight of the top ten state markets recording declines in both dollar sales and volume. • Ohio broke through as the top bright spot, leading value growth. Dollar sales increased 0.4%, while volume slipped 2.4%. California hovered around the growth conversation, with dollar sales growing slightly at +0.1%, while volume declined -0.7%. Both markets usurped New Jersey, which barely slipped into negative territory (-0.1% in value, +1.8% in volume) after several recent weeks as the best performer. • Washington held as the core lagger among key state markets, with dollars falling 5.7% and case volume plunging 11.3%. Demand struggles in the market have yet to let up, now leading key state losses for over a month. State by state performance paints a murky picture of the industry, where bright spots are shifting and heavily outweighed by many declining markets. Ohio and California emerged as relatively strong states, while New Jersey back tracked into negative territory. Meanwhile, persistent losses in markets such as Washington where declines outpace the category, serves as a reminder of the steep uphill battle that alcohol faces. ### Channel recovery stalls Channel results mostly mirrored total US weakness, with just one major retail outlet achieving sales growth. Convenience led declines at 2.4%, followed by Club -1.9%, Liquor -0.9%, and Food -0.7%. Meanwhile, Mass grew +1.0%, and All Others +3.0% also captured gains. Volume trends offered a fairly similar story. Convenience (-5.4%) led volume losses, followed by Liquor (-2.5%), Food (-1.5%), and Mass (-1.1%).In contrast, All Others (+4.2%) was the sole volume grower. ### 3 Firms Offer TTB-Approved Technology to Remove Wildfire Smoke Taint from Wines URL: https://bevnews.net/3-firms-offer-ttb-approved-technology-to-remove-wildfire-smoke-taint-from-wines/ Last updated: 2026-10-13T00:11:47.000Z Technology developed by USDA researchers in Davis, Calif., to target and remove smoke compounds from impacted wine is now available on a commercial scale from three firms, **VA Filtration** (Napa, Calif.), **Cellar Dweller** (Wenatchee, Wash.), and **Winesecrets** (Sonoma, Calif.) The wildfire smoke removal application using molecularly imprinted polymers (MIPs) was first proven through a collaboration between a US wine producer and [**amaea Ltd**](https://www.amaea.com/?ref=bevnews.net)., a company that pioneered a new format for the filter technology. Wildfire smoke damages wine grape quality and costs the U.S. wine industry hundreds of millions of dollars per wildfire event. Volatile phenols carried in the smoke are absorbed by grapes and can be released by typical wine fermentation processes. Wildfire smoke MIPs are made of a polymer backbone that is "cast" around a target smoke molecule. The target is washed out leaving the backbone polymer with binding points specific to that target molecule. MIPs are rechargeable with an ethanol rinse, so they can be reused thousands of times. The wildfire smoke removal application using molecularly imprinted polymers (MIPs) was first proven through a collaboration between a US wine producer and **Amaea Ltd**., a company that pioneered a new format for the filter technology, **Torey Arvik,** Research Food Technologist at the **Crops Pathology & Genetics Research Unit** in Davis, Calif., told ***KANE'S BEVERAGE NEWS DAILY*** in a email. USDA stakeholders requested ARS researchers open applied research in this specific area as part of our national research program. The USDA researchers are actively comparing MIP treatment with other approved commercial wildfire smoke remediation tools. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-80/ Last updated: 2026-10-12T10:00:00.000Z ***Good Morning and Happy Monday, October 12, 2026.*** ### [3 Firms Agree to Acquire RNDC Michigan Business](https://bevnews.net/2-firms-agree-to-acquire-rndc-michigan-business/) **Great Lakes Wine & Spirits** (GLWAS) agreed to acquire RNDC Michigan’s ADA business and, together with **Imperial Beverage** and **Vintage Wine Company**, to acquire **RNDC Michigan**’s wine business. GLWAS is also partnering with **National Wine & Spirits** (NWS) to acquire RNDC’s building in Livonia. The acquisitions are subject to the Bankruptcy Court's approval. ### [Bottle of The Macallan 1926 Sells for £2.1 Million / $2.8 Million](https://bevnews.net/bottle-of-the-macallan-1926-sells-for-2-1-million-2-8-million/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/10/sothebys-1-1.jpeg)](https://bevnews.net/bottle-of-the-macallan-1926-sells-for-2-1-million-2-8-million/) Jonny Fowle, Sotheby’s Global Head of Whisky & Spirits, fielding bids at the first auction ever to take place at The Macallan Estate A bottle of The Macallan 1926, featuring the Fine & Rare label, sold for £2,125,000 / $2,807,975, becoming the second most valuable bottle of whisky ever sold in sterling, but the most valuable bottle ever sold at auction when measured in US dollars. Sotheby’s now holds the top three prices for any bottle of whisky sold at auction. Jonny Fowle, Global Head of Whisky & Spirits, Sotheby's, said: “Today’s result reflects the enduring fascination that The Macallan 1926 inspires among collectors ### [Terlato Expands Seven Daughters Portfolio with Sparkling Brut](https://bevnews.net/terlato-expands-seven-daughters-portfolio-with-sparkling-brut/) Terlato Wine Group announces the newest release in the Seven Daughters portfolio, the Sparkling Brut, its third wine since the brand's relaunch in 2024\. The Sparkling Brut joins the Seven Daughters Moscato and Red Blend in a line-up that continues to build momentum heading into its third year with the Academy Award-nominated actor, No. 1 New York Times Bestselling Author, and entrepreneur Taraji P. Henson as strategic advisor and creative collaborator. ### [Gang Steals Thousands of Bottles From Marchesi Antinori in Tuscany](https://bevnews.net/gang-steals-thousands-of-bottles-from-marchesi-antinori-in-tuscany/) Thieves drove off with thousands of bottles of wine from a Tuscany winery belonging to Marchesi Antinori. It's believed to be the biggest theft of its kind in Italian history. The thieves shut of the alarms and suveillance cameras and used company forklifts to load two large truck with 30,000 bottles of wine, including bottles of Solaia, Guado al Tasso and Tignanello, notable as one of the first red wines in the Tuscany region to be produced without white grapes. The stolen bottles were priced ### [Only 31% of Consumers Expect to Spend as Usual as Weak Wage Growth, High Gas Prices Take Toll](https://bevnews.net/only-31-of-consumers-expect-to-spend-as-usual-as-weak-wage-growth-high-gas-prices-take-toll/) That's according to the latest University of Michigan consumer survey, the last before the mid-term elections. It shows that while most consumers remain under pressure from weak wage growth, high motor fuel costs and worries about job security – a fact reflected in consumer surveys – spending is holding up, owing to the growing dominance of high-income households. The University of Michigan consumer sentiment survey was very weak, falling to 46.3 in October from 48.1\. ### [Elijah Craig Unveils Tavern Trail for Old Fashioned Week](https://bevnews.net/elijah-craig-unveils-tavern-trail-for-old-fashioned-week/) In celebration of the return of Old Fashioned Week (10/9 – 10/18), Elijah Craig unveils the Old Fashioned Tavern Trail, now in its seventh year. A play on Kentucky’s historic bourbon trail, this collection of 70 destinations across the country celebrates connection, community and good bourbon – all while giving back to the hospitality industry. Founded in 2020 as a way for Elijah Craig to support hospitality workers in need, ***Thanks for reading. I'll be back tomorrow. – Joel*** --- ### ### Terlato Expands Seven Daughters Portfolio with Sparkling Brut URL: https://bevnews.net/terlato-expands-seven-daughters-portfolio-with-sparkling-brut/ Last updated: 2026-10-12T05:31:16.000Z **Terlato Wine Group** announces the newest release in the **Seven Daughters** portfolio, the Sparkling Brut, its third wine since the brand's relaunch in 2024\. The Sparkling Brut joins the Seven Daughters Moscato and Red Blend in a line-up that continues to build momentum heading into its third year with the Academy Award-nominated actor, No. 1 New York Times Bestselling Author, and entrepreneur Taraji P. Henson as strategic advisor and creative collaborator. Since the complete brand refresh in November 2024, Seven Daughters has continued to outperform its category. The Moscato holds the No. 1 spot as the fastest-growing Moscato over $10 in dollar sales in the market (Nielsen Total AOC + Liquor) and is the No. 1 selling Moscato in the US in on-premise establishments, according to Somm.ai, the world's largest database of wine and spirit lists. The Red Blend followed in August 2025, extending the brand into one of the largest segments of the $10-20 Italian wine market. The Sparkling Brut now gives retailers and on-premise accounts a Seven Daughters offering built for the brand's core philosophy to "Celebrate It All," timed to the highest-volume sparkling season of the year. **How It's Made:** Seven Daughters Sparkling Brut (SRP: $15.99) is crafted from a blend of 50% Glera, 40% Chardonnay, and 10% Pinot Noir grapes sourced from the Veneto region of northern Italy. It's made in the Charmat method. **On the Nose and Palate:** The wine opens with fresh floral aromas complemented by crisp green apple, ripe pear, and bright citrus notes. On the palate, fresh orchard fruit and fine, creamy bubbles lead to a crisp, dry finish (11% ABV). It is best served chilled. ### Only 31% of Consumers Expect to Spend as Usual as Weak Wage Growth, High Gas Prices Take Toll URL: https://bevnews.net/only-31-of-consumers-expect-to-spend-as-usual-as-weak-wage-growth-high-gas-prices-take-toll/ Last updated: 2026-10-12T05:25:10.000Z That's according to the latest University of Michigan consumer survey, the last before the mid-term elections. It shows that while most consumers remain under pressure from weak wage growth, high motor fuel costs and worries about job security – a fact reflected in consumer surveys – spending is holding up, owing to the growing dominance of high-income households. The University of Michigan consumer sentiment survey was very weak, falling to 46.3 in October from 48.1\. James Knightly, chief international economist, U.S., for ING, notes this is the second-weakest reading of all time (the weakest being in May of this year). Current conditions exhibited the greater pain, falling to 44.7 from 50.9, which is a new low and doesn't bode well for Republicans in the mid-terms. High gasoline prices, weak income growth and job security all remain the key themes with steep falls seen in all the "good time to buy..." categories. 73% think it is a bad time to buy a major household appliance, 78% think it is a bad time to buy a vehicle and 87% think it is a bad time to buy a home." Knightley notes that "the relationship between spending and sentiment has broken down over the past couple of years, primarily because of the K-shaped consumer story. "High-income households are the key driver of spending behaviour, with the Bureau of Labor Statistics suggesting the top 20% of households by income (those making over $155k per year) are responsible for around 40% of all consumer spending, while Moody's Analytics suggest it could be as much as 60%. This group has high-paying jobs, a greater sense of job security and has been boosted by huge wealth gains over recent years," he explains. Meanwhile, the median American (reflected in the sentiment surveys) doesn't have the wealth gains to support their spending in an environment where real household disposable incomes are barely growing in a low-hire, low-fire economy – Federal Reserve data suggests the bottom 60% of households by income hold only 15% of US household wealth. We think this explains what you see in the alcohol beverage business: Wineries filing for Bankrupcy Act protection, creditors seeking receivership and liquidations of wineries and craft breweries, even those that have been in business for decades, and the reason seven major distilleries filed for bankruptcy in 2025\. "As long as equity markets hold up," Knighley says, spending can keep going. But if we were to experience a stock market correction, the situation would change very quickly." **Footnote:** I attended a conference in Owings Mills, a Baltimore suburb, on Saturday. After it ended, I got into a conversation with a security guard, who, without any prompting told me he was a Republican, former military, a retired Baltimore police officer. He voted for President Trump, and he said he deeply regrets it. He then let fly with a tirade about the many ways the president has betrayed the country and its allies, and is bankrupting the nation. "I feel sorry for my grandchildren," he said as he told me he was 80 years old. And then he turned to Trump's deal with Russia's President Putin in which Putin has agreed to supply diesel fuel to the global marketplace in exchange for the U.S. allowing Russia to sell diesel to the U.S. and other countries until April. The deal with provide Putin with U.S. dollars to buy additional munitions to use against Ukraine, something the security guard said he just couldn't understand. "Russia is not our friend," he added. One conversation is not enough from which to draw any conclusions. But I share it because the error those of us in the media made in 2016 was to not report what people outside the political classes on the coasts thought. ### Gang Steals Thousands of Bottles From Marchesi Antinori in Tuscany URL: https://bevnews.net/gang-steals-thousands-of-bottles-from-marchesi-antinori-in-tuscany/ Last updated: 2026-10-12T04:29:19.000Z Thieves drove off with thousands of bottles of wine from a Tuscany winery belonging to Marchesi Antinori. It's believed to be the biggest theft of its kind in Italian history. The thieves shut of the alarms and suveillance cameras and used company forklifts to load two large truck with 30,000 bottles of wine, including bottles of Solaia, Guado al Tasso and Tignanello, notable as one of the first red wines in the Tuscany region to be produced without white grapes. The stolen bottles were priced at between 120 and 400 euros each. ### Elijah Craig Unveils Tavern Trail for Old Fashioned Week URL: https://bevnews.net/elijah-craig-unveils-tavern-trail-for-old-fashioned-week/ Last updated: 2026-10-12T04:22:43.000Z In celebration of the return of Old Fashioned Week (10/9 – 10/18), Elijah Craig unveils the [**Old Fashioned Tavern Trail**](https://elijahcraig.com/elijah-craig-debuts-history-steeped-tavern-trail-in-celebration?ref=bevnews.net)**,** now in its seventh year. A play on Kentucky’s historic bourbon trail, this collection of 70 destinations across the country celebrates connection, community and good bourbon – all while giving back to the hospitality industry. Founded in 2020 as a way for Elijah Craig to support hospitality workers in need, Old Fashioned Week is a 10-day celebration inviting bourbon fans from coast-to-coast to discover creative twists on the classic cocktail while supporting a worthy cause. One dollar from every Old Fashioned sold at participating establishments will benefit the Southern Smoke Foundation, which provides emergency relief and no cost mental health services to hospitality workers in need. To-date, Elijah Craig has pledged over $600,000 to Southern Smoke and other hospitality organizations with efforts extending across U.S., Canada and the U.K. During Old Fashioned Week, $1 from every Old Fashioned sold at the over 12,000 participating accounts – including taverns on the Trail – goes to hospitality workers in need via the Southern Smoke Foundation. To date, the brand has helped raise over $600,000. ### Bottle of The Macallan 1926 Sells for £2.1 Million / $2.8 Million URL: https://bevnews.net/bottle-of-the-macallan-1926-sells-for-2-1-million-2-8-million/ Last updated: 2026-10-12T04:14:40.000Z A bottle of **The Macallan 1926**, featuring the Fine & Rare label, sold for £2,125,000 / $2,807,975, becoming the second most valuable bottle of whisky ever sold in sterling, but the most valuable bottle ever sold at auction when measured in US dollars. **Sotheby’s** now holds the top three prices for any bottle of whisky sold at auction. **Jonny Fowle,** Global Head of Whisky & Spirits, Sotheby's, said: “Today’s result reflects the enduring fascination that The Macallan 1926 inspires among collectors around the world. More than a century after it was distilled, it continues to stand alone as the benchmark for rarity, provenance and desirability in whisky. Achieving the second-highest price ever paid for a bottle of whisky at auction, and setting a new record for a Fine & Rare bottling, at the first auction held at The Macallan Estate during the centenary year of the vintage itself, is a remarkable milestone in the history of whisky collecting.” Bottled in 1986 at 60 Years Old, the fabled 1926 vintage has long been the benchmark for collectible whisky, its extraordinary value driven as much by its rarity as by its enduring place in the history of Scotch whisky collecting. After maturing for six decades, just 40 bottles of The Macallan 1926 were drawn from a single sherry seasoned oak cask (cask number 263) in 1986, representing the oldest vintage ever bottled by The Macallan. A maximum of 14 were decorated with the Fine and Rare label, 12 were designed by Sir Peter Blake, and a further 12 by Italian artist Valerio Adami. Two bottles were left unlabelled – one was later hand-painted by Irish artist Michael Dillon (the first bottle of whisky to surpass £1 million when sold in 2018; the other is the last unlabelled Macallan 1926 in existence. The Macallan Fine & Rare 60 Years Old 1926 is one of 14 bottles released in 2002 which became the foundation of The Macallan’s iconic Fine & Rare collection. This was the first of these celebrated 1926 vintage bottlings to return to auction since 2023, and the first Fine & Rare example to appear at auction since 2019, when Sotheby’s in London set a then world auction record of £1.5 million / $1.9 million. The £2.1 million achieved today establishes a new auction record for a bottle of The Macallan 1926 Fine & Rare. In US dollar terms, the result exceeds the previous record set seven years ago by almost 50%, an increase of approximately $900,000. ### 2 Firms Agree to Acquire RNDC Michigan Business URL: https://bevnews.net/2-firms-agree-to-acquire-rndc-michigan-business/ Last updated: 2026-10-12T03:49:49.000Z **Great Lakes Wine & Spirits** (GLWAS) agreed to acquire **RNDC Michigan**’s ADA business and, together with **Imperial Beverage** and **Vintage Wine Company**, to acquire RNDC Michigan’s wine business. GLWAS is also partnering with **National Wine & Spirits** (NWS) to acquire RNDC’s building in Livonia. The acquisitions are subject to the Bankruptcy Court's approval. **Joe Cekola**, CEO of Imperial Beverage, said, “We are proud of the opportunity to provide greater clarity around the future of the Michigan market, as well as the people and brands that are part of it. We will work closely with RNDC during this transition to help stabilize the business and support a smooth holiday season.” **Michelle Giorgio**, President of Vintage Wine, said, “As a family-owned Michigan company, we are excited to potentially acquire a portion of RNDC Michigan’s wine and non-alcoholic portfolio, which would expand our footprint and create future growth opportunities for our team.” **Lewis Cooper**, Co-CEO of GLWAS, said, “We all recognize the responsibility that comes with this potential acquisition. We are looking forward to working with the MLCC, retailers and suppliers and hearing their ideas and concerns about how we can help improve the best Control State Model in the country.” **Syd Ross**, Co-CEO of GLWAS, added, “If the pending transaction closes, the ADA business would still be operated as NWS and our priority is ensuring a smooth transition for our suppliers, customers, and employees.” **Marc Sachs**, President and CEO of RNDC, said, “Our associates have played an important role in building RNDC’s presence in Michigan, and we are deeply grateful for their dedication and contributions over the years. This represents an important step in our efforts to transition our Michigan operations responsibly. We appreciate the collaboration of GLWAS, Imperial Beverage and Vintage Wine Company as we work through this process, with a continued focus on supporting our associates, customers and supplier partners.” In light of RNDC’s chapter 11 filing, these transactions are subject to approval by the United States Bankruptcy Court for the Southern District of Texas and the satisfaction of certain customary regulatory approvals and closing conditions. The parties are working to close the pending transactions between Oct. 30 and Nov. 15. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-77/ Last updated: 2026-10-09T05:33:23.000Z ***Good Morning and Happy Friday, October 9, 2026*** ### [Spot Buying During This Year's Calif. Harvest – And a Warning on Ripping Out Vineyards](https://bevnews.net/edit-spot-buying-during-calif-harvest-and-a-warning-on-ripping-out-vineyards/) This is different: Some California winegrape growers are beginning to warn about ripping out too many vines for fear the state's crops may not meet even reduced demand. Enough vineyard acreage has been reduced, and yields are down enough this year that Ben Kolber, KG Vineyard Management (Lodi/Clarksburg) is "extremely cautiously optimistic" that growers will be able to have some conversations with wineries and sell grapes early "so we can continue to grow high quality wine grapes are really aff ### [What Will Determine Wine's Winners and Losers](https://bevnews.net/what-will-determine-wines-winners-and-losers/) By Angelo A. Camillo, Ph.D. Associate Professor of Management Wine Business Institute, Sonoma State University Wine’s winners and losers are increasingly separated not by vineyard acreage or case volume, but by management judgment, brand clarity, and the capacity to learn faster than the market changes. Failure is rarely caused by the market alone; it is usually caused by how management responds to the market. That was the central finding of Success and Failure in Northern California: Critical ### [Opinion: Why Southern Glazer's Will Be Untouchable Until 2284](https://bevnews.net/why-southern-glazers-is-untouchable/) In his Fermentation Substack, Tom Wark asks just what it would take for the State of California to revoke Southern Glazer's permit to operate in the Golden Gate State. It certainly won't be the recent "miniscule $12.5 million" fine Southern Glazer's paid to the Federal Trade Commission, Wark says. So the State of California, through a new agency, is conducting its own investigation of Southern Glazer's. Wark is dubious about what California's investigation will amount to . . . . ### [New: Meiomi Blanc White Wine](https://bevnews.net/new-meiomi-blanc-white-wine/) Meiomi announces the launch of Meiomi Blanc White Wine, a premium white wine blend that marks the next chapter in the brand's evolution and an expansion into one of the wine industry's fastest-growing categories. ***Thanks for reading. I'll be back over the weekend. – Joel*** --- ### ### New: Meiomi Blanc White Wine URL: https://bevnews.net/new-meiomi-blanc-white-wine/ Last updated: 2026-10-09T04:52:07.000Z Meiomi announces the launch of Meiomi Blanc White Wine, a premium white wine blend that marks the next chapter in the brand's evolution and an expansion into one of the wine industry's fastest-growing categories. Building on the successful introduction of Meiomi Sauvignon Blanc, Meiomi Blanc White Wine brings the brand's signature smooth, balanced style to a refreshing new white blend. Crafted from select vineyards across California's renowned Central Coast, including notable fruit from Arroyo Seco, Meiomi Blanc White Wine blends Unoaked Chardonnay, Viognier, and Malvasia to showcase the expressive character of its coastal origins. On the nose, it features lush notes of pineapple and tropical fruit layered with orange blossom, and citrus. "With Meiomi Blanc White Wine, we saw an opportunity to bring our signature plush style to a refreshing, modern white blend that meets growing consumer demand for premium white wines," said **Jason Becker**, Director of Winemaking for Meiomi. "By blending unoaked Chardonnay, Viognier, and Malvasia from California's Central Coast, we've created a vibrant, approachable wine that stays true to the balance and elegance consumers expect from Meiomi, while offering a new way to enjoy the brand." Availability: At retailers nationwide and on [meiomi.com](http://meiomi.com/?ref=bevnews.net) for a suggested retail price of $20.99. ### Opinion: Why Southern Glazer's Will Be Untouchable Until 2284 URL: https://bevnews.net/why-southern-glazers-is-untouchable/ Last updated: 2026-10-09T05:23:05.000Z In his [Fermentation](https://mail.google.com/mail/u/0/?tab=rm&ogbl&ref=bevnews.net#inbox/FMfcgzQhWnvRPzzShDWBmTWwhlxgTCpp) Substack, Tom Wark asks just what it would take for the State of California to revoke Southern Glazer's permit to operate in the Golden Gate State. It certainly won't be the recent "miniscule $12.5 million" fine Southern Glazer's paid to the Federal Trade Commission, Wark says. So the State of California, through a new agency, is conducting its own investigation of Southern Glazer's. Wark is dubious about what California's investigation will amount to, other than a shakedown (my word, not his) by California of Southern Glazer's. "The problem is this," he says: "When wholesalers are protected from competition through a legal mandate that their services must be used by retailers and producers, and when a single wholesaler is allowed to become so large that their operations cannot be disrupted without significantly harming other companies, and when that same wholesaler has [**delivered more than $700,000 in campaign contributions**](https://substack.com/redirect/398e9dbd-f920-4499-9c43-2ef641483f16?j=eyJ1IjoiMnVleWp1In0.1968ObUPQ6RJnPvXkBXZcLSp-IHEdC%5FM5F49mnw%5FUDg&ref=bevnews.net) to California lawmakers in just the last three election cycles, effective enforcement of laws is impossible." How did we get into this mess? The utter failure of state and federal governments to enforce antitrust laws. To put it bluntly, there is no real reason why any wholesaler should sell beer, wine, spirits in more than one state. Lest you think I'm picking on Southern Glazer's or any beverage distributor, I'm not. There also is no reason why JP Morgan Chase should have branches in 48 states and Washington, DC. Nor is there any reason why Wells Fargo or Bank of America should have branches in 35 to 38 states. Or why Nexstar Media Group should operate 265 full-power TV stations across 132 markets in 44 states. Or why Exelon Corp. should own the formerly independent utilities serving Chicagoland, Philadelphia, Baltimore, Washington D.C., Delaware, and Atlantic City. None of these companies became national behemoths by starting businesses in all these locations. They simply bought them. That's how Southern Glazer's grew from Florida to dominate 47 states and the District of Columbia. Was it necessary to buy up competitors? No. Walmart, Costco, Dollar General and Total Wine & Spirits all grew organically. The bev/al wholesalers were pushed by their suppliers to take the riskier route of buying their way into a market (remember RNDC's disastrous acquisition of Young's Market Co.). Much of the middle tier – not just in bev/al but also in other commodity lines – grew by buying their competitors. This directly violates Section 7 of the Clayton Act, which explicitly prohibits mergers and acquisitions where the effect "may be substantially to lessen competition, or to tend to create a monopoly." So why isn't this enforced? Well, it is – sort of. When Republic National Distributing Co. set out to acquire Young's Market Co., it had to receive FTC clearance under the Hart-Scott-Rodino Antitrust Improvements Act. The FTC, which had rejected RNDC's attempt to merge with Breakthru Beverage, decided the Young's Market deal was okay because the two companies operated in different states. So, what's wrong with that? Legally, nothing. But, as Wark notes, Southern Glazer's size alone makes it virtually "too big" to meaningfully punish. The merger of distributors that led to Southern Glazer's, Breakthru and Reyes, among others, was initiated by major suppliers who wanted to have one distributor per state, not 10\. Once they got one distributor per state, it only made sense to seek to encourage the development of large distributor networks covering many states. But I think there are problems, not just in the alcohol business but with unnecessary multistate operations in general: - The collapse of RNDC demonstrated what happens when one fails. For many suppliers, the result was choas. - It's harder for a new distributor to enter the market in a significant way. For that matter, it's harder for Breakthru, or Reyes, or Empire to compete. If one of them starts to present a threat, Southern Glazer's can simply shift resources and whip them back into line. - When there's one distributor (or bank or radio station group, etc.) the opportunity for several people to become CEOs is eliminated. Sure, Southern Glazer's may give someone the title of "President, New Jersey" but he's not the CEO. - The chances for innovation are reduced. - The possibility of local control is removed. In my Don Quixote moments, I think these operations that unnecessarily cover multiple states should be broken up into state-based distributors and local utilities, banks and broadcasters, with a limit on the number of stations per market and in total. In my more sober moments, I know that won't happen until 2284\. I'm looking forward to 2284\. ### What Will Determine Wine's Winners and Losers URL: https://bevnews.net/what-will-determine-wines-winners-and-losers/ Last updated: 2026-10-09T02:50:00.000Z ***By Angelo A. Camillo, Ph.D.*** ***Associate Professor of Management*** ***Wine Business Institute, Sonoma State University*** Wine’s winners and losers are increasingly separated not by vineyard acreage or case volume, but by management judgment, brand clarity, and the capacity to learn faster than the market changes. Failure is rarely caused by the market alone; it is usually caused by how management responds to the market. That was the central finding of [*Success and Failure in Northern California: Critical Success Factors for Independent Restaurants*](https://www.researchgate.net/publication/228217610%5FSuccess%5Fand%5FFailure%5Fin%5FNorthern%5FCalifornia%5FCritical%5FSuccess%5FFactors%5Ffor%5FIndependent%5FRestaurants?ref=bevnews.net), which my co-authors Daniel Connolly, Woo Gon Kim, and I published in *Cornell Hospitality Quarterly* in 2008. We followed nine successful and nine failed independent restaurants in the San Francisco Bay Area between 2003 and 2007\. Each faced the same rents, the same labor market, and the same diners. Those external conditions did not explain the failures. They were explained by internal factors — above all, owner overconfidence and what we called emotional unfitness: the inability to separate personal passion from business judgment. Success, by contrast, came only when several factors worked in harmony: a clearly defined concept, disciplined management, the right stakeholders, and an honest reading of the operating environment. After years of teaching and researching wine business, I am convinced that the same framework explains today’s wine industry — only at a larger scale and with larger numbers. A winery is, after all, an agricultural operation, a manufacturing plant, a consumer brand, and a hospitality business. It inherits every failure mode of a restaurant and adds a few of its own: - **Overconfidence** becomes paying peak prices for acquisitions on the assumption that growth will continue. - **Emotional unfitness** becomes holding on to a founder’s brand, a vineyard, or a price tier long after the market has moved. - **An unclear concept** becomes a portfolio of dozens of brands with no clear reason to exist side by side. - **Informal, instinct-driven management** becomes making vintage, inventory, and pricing decisions on instinct rather than data. The international benchmark below shows how closely the world’s leading wine companies track this pattern. ## The International Benchmark: Ten Companies, Four Continents Across ten of the world’s leading wine companies, one pattern stands out: the strongest performers over the past years shifted investment toward premium brands and customer relationships, and away from commodity volume. The companies that underperformed did so not because they ignored that strategy, but because they executed it at the wrong price or the wrong time. The lesson is clear: strategic success depends as much on the accuracy of scenario planning as on the strategy itself. Companies that based critical decisions on flawed pessimistic, optimistic, or most-likely assumptions frequently found themselves out of step with market realities, undermining performance and shareholder value. | Company | Base | Strategic posture | Recent defining move | Outcome so far | | ------------------------ | --------- | -------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | E. & J. Gallo | USA | Scale plus luxury tier | Bought [Hahn Family Wines and Rombauer Vineyards](https://www.winespectator.com/articles/gallo-buys-rombauer-vineyards?ref=bevnews.net) (2023), adding 700+ Napa and Sonoma acres | Remains the largest U.S. wine marketer; luxury group keeps acquired teams in place | | The Wine Group | USA | Scale and operational efficiency | [Acquired Woodbridge, Meiomi, Cook’s, SIMI and others](https://www.sec.gov/Archives/edgar/data/16918/000001691825000064/stzex991%5F060220258k.htm?ref=bevnews.net) from Constellation (June 2025) | Became the consolidator of mainstream wine as others exited | | Constellation Brands | USA | Margin over volume | Sold its mainstream wines; kept a portfolio priced mostly at $15 and above | A deliberate retreat to premium; wine and spirits sales still declined | | Treasury Wine Estates | Australia | Luxury focus | [Paid up to US$1 billion for DAOU](https://www.shankennewsdaily.com/?p=34489&ref=bevnews.net) (Dec 2023) | [FY26 statutory loss of A$1.08 billion](https://www.foodanddrinkbusiness.com.au/news/twe-massive-loss-precedes-a-successful-ascent?ref=bevnews.net) after U.S. write-downs; Penfolds still earns a \~40% margin | | Vinarchy | Australia | Consolidation platform | [Merged Accolade with Pernod Ricard’s Australian, NZ and Spanish wines](https://wbmonline.com.au/vinarchy-is-born-after-accolade-pernod-merger/?ref=bevnews.net) (2025) | New specialist with A$1.5B+ in revenue; integration still underway | | Pernod Ricard | France | Portfolio optimization | Sold its Australian, New Zealand and Spanish wine businesses (2025) | Seller, not buyer, in the consolidation cycle | | Concha y Toro | Chile | Premium exports | [Grew 2025 revenue 1.7%; premium and above reached 57.4% of wine sales](https://vino-joy.com/2026/03/25/china-leads-asia-as-concha-y-toro-posts-modest-growth-in-2025/?ref=bevnews.net); bought a majority of Provence’s Maison Mirabeau | Resilient: Don Melchor sales up 84.6%, dividend payout raised | | Castel Frères | France | Export and geographic reach | Broad international distribution and multi-country production | Scale with geographic diversification | | Jackson Family Wines | USA | Luxury plus sustainability | Multi-region vineyard ownership on several continents | Climate resilience as a long-term asset | | Trinchero Family Estates | USA | Brand portfolio growth | Ongoing brand acquisitions across price tiers | Portfolio diversity across segments | Two lessons emerge. First, **the same strategy produced different results depending on discipline and timing.** Gallo, Treasury, and The Wine Group all grew by acquisition; their outcomes diverged sharply. Second, **the companies that are holding up best — Concha y Toro is the clearest example — combine premiumization with vertical integration and broad market diversification,** so that weakness in one market is offset by strength in another. ## What the Winners Share The companies holding their ground share five characteristics, and none of them is size alone. 1. **A clear concept for every brand.** Restaurant research has long found that failed owners describe their concept only as “the food.” In wine, the equivalent is a brand defined only by the grape. Winners can say who each brand is for, at what price, and why it deserves a place in the portfolio. Constellation’s decision to keep only brands priced mostly at $15 and above is, at bottom, a decision about concept clarity. 2. **Premium positioning before volume.** The OIV itself notes that the industry has long offset falling volume with rising value. Concha y Toro’s 2025 results illustrate the point: flat volume, rising wine sales, and a luxury label growing by more than 80%. 3. **Owned customer relationships.** Wine clubs, tasting rooms, hospitality, and direct-to-consumer sales generate higher margins and, more importantly, data. A company that knows its customers can adjust faster than one that learns about demand from distributor reports months later. 4. **Geographic and channel diversification.** Owning vineyards and markets across regions protects against frost, fire, heat, tariffs, and the collapse of a single market. Concha y Toro’s growth in China and the UK offset declines elsewhere in Asia. 5. **Patient, unemotional capital.** Family-controlled companies such as Gallo and Jackson Family Wines can wait out cycles. That patience is a strategic asset — provided it is paired with the discipline to walk away from a deal or a brand that no longer fits. **Winners do not avoid risk. They take it in places where they have a clear concept, real customer insight, and the patience to wait.** ## What the Failures Share The most instructive recent failures in wine are not small family wineries that ran out of money. They are well-capitalized companies that followed the textbook growth strategy — and still failed. Two cases make the point. ### Vintage Wine Estates: the roll-up that never became a company Vintage Wine Estates was assembled through rapid acquisitions into one of the largest U.S. wine groups, with more than 30 brands, 11 wineries, and nine tasting rooms. In July 2024, it filed for Chapter 11, carrying about $310 million in secured debt. Its brands were [sold off piece by piece for roughly $158 million](https://www.jonesday.com/de/practices/experience/2024/07/vintage-wine-estates-enters-chapter-11-with-plans-to-sell-substantially-all-assets?ref=bevnews.net), and a liquidation plan took effect in February 2025\. In its own filings, the company [pointed to weaker demand, the difficulty of integrating its many acquisitions, and litigation](https://chapter11cases.com/blogs/news/vintage-wine-estates-files-disclosure-statement-in-delaware-bankruptcy-case?ref=bevnews.net). Read through the Northern California lens, this is a textbook case of an unclear concept at scale. Thirty brands were acquired; one coherent company was never built. The roll-up strategy recommended in many growth playbooks — buy several wineries, combine them on one platform — works only when integration is treated as the main event, not an afterthought. ### Treasury Wine Estates and DAOU: the right asset at the wrong price Treasury Wine Estates closed its [purchase of Paso Robles’ DAOU Vineyards](https://www.shankennewsdaily.com/?p=34489&ref=bevnews.net) in December 2023 for up to US$1 billion. At the time, DAOU was the fastest-growing luxury brand in U.S. trade, and the strategic logic was widely praised. Less than three years later, Treasury reported a [statutory net loss of A$1.08 billion for fiscal 2026](https://www.foodanddrinkbusiness.com.au/news/twe-massive-loss-precedes-a-successful-ascent?ref=bevnews.net), driven by A$866 million in impairments of U.S. brands, goodwill, and inventory, and a decision to cut U.S. vintage intake from 2026\. Penfolds, the company’s heritage icon brand, still delivered a margin of about 40%. The lesson is not that luxury acquisitions are a mistake. It is that growth assumptions priced into a deal at the top of a cycle are a form of overconfidence — the same failure factor we found in Bay Area dining rooms in 2007\. Penfolds, a brand built over more than 180 years, held its value; the growth Treasury bought did not, at least on its original schedule. **Scale, capital, and the right strategy on paper did not protect either company. Execution, integration, and humility about the cycle decided the outcome.** ## Super AI: The New Dividing Line In the era of Super AI — increasingly capable, general-purpose AI systems that can reason over a company’s entire operation — the old success factors do not disappear; they become measurable. Every failure factor in the Northern California framework now has a data-driven counterweight, and the companies that use it will widen their lead. | **Failure factor** | **How it shows up in wine today** | **What AI changes** | | ---------------------------- | -------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------- | | Overconfidence | Paying peak prices on optimistic growth curves | Stress-testing acquisitions against dozens of demand, tariff, and climate scenarios before signing | | Emotional unfitness | Keeping a brand, vineyard, or price tier for sentimental reasons | Brand-level profitability and depletion data that make the case for change visible to the whole board | | Unclear concept | Portfolios of overlapping brands with no distinct customer | Consumer and purchase data that show who actually buys each brand, and why | | Weak integration | Acquired brands running on separate systems and teams | One data layer across vineyards, cellar, inventory, and direct-to-consumer sales | | Reading the environment late | Learning about demand from distributor reports months after the fact | Near-real-time demand sensing from club, e-commerce, and depletion data | **There is an important caution.** As I noted in June, research from Columbia Business School finds that adopting AI is not, by itself, a competitive advantage: when every competitor uses the same tools, the tools stop differentiating anyone. The advantage belongs to companies with **proprietary data** — vineyard histories, cellar records, and above all their own customer relationships — that make shared AI tools far more effective for them than for anyone else. This is why the winners’ playbook and the AI playbook converge. Owned customer relationships, a clear brand concept, and integrated operations are exactly the conditions under which AI pays off. A roll-up of 30 disconnected brands, by contrast, gives AI nothing coherent to learn from. **In the era of Super AI, I am confident the gap between wine’s winners and losers will be set less by who owns the most vineyards and more by who owns the most useful knowledge about their own business and customers.** ## The Strategic Conclusion: Six Lessons for Winery Owners The wine companies that will lead the next decade will not be those that produce the most wine. They will be those that make the fewest unforced errors in a shrinking market and learn faster than their competitors. Six lessons follow from the benchmark. 1. **Define the concept before you scale it.** Every brand needs a clear customer, price position, and reason to exist. If it cannot be stated in one sentence, it is a candidate for divestment, not investment. 2. **Build premium value and direct relationships early.** Club members, hospitality guests, and direct buyers are the source of both margin and the proprietary data that AI turns into advantage. 3. **Buy with discipline and integrate as if the deal depends on it — because it does.** Acquisitions accelerate growth only when the purchase price assumes a realistic cycle and integration is planned before closing. 4. **Diversify against climate, tariffs, and single-market risk.** Multi-region sourcing and multi-market sales turn local shocks into manageable variations. 5. **Measure success by enterprise value and customer lifetime value, not cases/hectoliters.** Volume is the metric of the industry that is disappearing; value is the metric of the one that is emerging. 6. **Lead change instead of reacting to it.** Management scholar Peter Drucker warned that “***one cannot manage change. One can only be ahead of it***.” In wine, being ahead means reading consumption, climate, and AI trends before they show up in depletion reports — and repositioning brands, vineyards, and channels while there is still time and capital to do so. The companies in this benchmark that struggled were mostly reacting; the ones holding their ground had moved first. Nearly twenty years ago, the Bay Area restaurants that failed did not lack passion or good food. They lacked the discipline to let evidence override instinct. The wine industry now has access to more evidence than any restaurateur in 2007 could have imagined. Whether that evidence is used will decide which wine companies succeed in the era of Super AI — and which become the next case study. #### Sources *This AI-assisted analysis is compiled from the author’s own desk and field research and from company disclosures, regulatory filings, and industry reporting. All data reflects information available through early October 2026\. The validity and reliability of the secondary data rest with the sources from which it was obtained.* - Camillo, A. A., Connolly, D. J., & Kim, W. G. (2008). [Success and Failure in Northern California: Critical Success Factors for Independent Restaurants](https://journals.sagepub.com/doi/ref/10.1177/1938965508317712?ref=bevnews.net). *Cornell Hospitality Quarterly*, *49*(4), 364–380. - Camillo, A. A. (2026, June 1). [The AI Revolution: From Silicon Valley to the Vineyard](https://wineindustryadvisor.com/2026/06/01/the-ai-revolution-from-silicon-valley-to-the-vineyard/?ref=bevnews.net). *Wine Industry Advisor*. - Drucker, P. F. (1999). Management Challenges for the 21st Century. Harper Business. - OIV, State of the World Wine Sector 2025, as reported by [Reuters via Hospitality Ireland](https://www.hospitalityireland.com/index.php/general-industry/global-wine-consumption-hit-lowest-lowest-level-in-over-60-years-in-2025-215501?ref=bevnews.net) and [Just Drinks](https://www.just-drinks.com/newsletters/wine-consumption-fell-in-2025?ref=bevnews.net) (May 2026). - Wine Spectator, [Gallo Buys Rombauer Vineyards](https://www.winespectator.com/articles/gallo-buys-rombauer-vineyards?ref=bevnews.net) (2023). - Constellation Brands, [Form 8-K: closing of wine transaction with The Wine Group](https://www.sec.gov/Archives/edgar/data/16918/000001691825000064/stzex991%5F060220258k.htm?ref=bevnews.net) (June 2, 2025). - Shanken News Daily, [Treasury Wine Estates Closes $1 Billion Deal for Daou Vineyards](https://www.shankennewsdaily.com/?p=34489&ref=bevnews.net) (Dec. 15, 2023). - Food & Drink Business, [TWE massive loss precedes a successful ascent](https://www.foodanddrinkbusiness.com.au/news/twe-massive-loss-precedes-a-successful-ascent?ref=bevnews.net) (FY26 results, 2026). - WBM Online, [Vinarchy is born after Accolade-Pernod merger](https://wbmonline.com.au/vinarchy-is-born-after-accolade-pernod-merger/?ref=bevnews.net) (2025). - Vino Joy News, [Concha y Toro posts modest growth in 2025](https://vino-joy.com/2026/03/25/china-leads-asia-as-concha-y-toro-posts-modest-growth-in-2025/?ref=bevnews.net) (March 2026); Vinetur, [Concha y Toro raises dividend payout](https://www.vinetur.com/en/amp/2026032097872/concha-y-toro-raises-dividend-payout-to-50-after-second-year-of-revenue-growth.html?ref=bevnews.net) (March 2026). Jones Day, [Vintage Wine Estates Chapter 11 case summary](https://jonesday.com/en/practices/experience/2024/07/vintage-wine-estates-enters-chapter-11-with-plans-to-sell-substantially-all-assets?ref=bevnews.net); Chapter11Cases, [VWE disclosure statement](https://chapter11cases.com/blogs/news/vintage-wine-estates-files-disclosure-statement-in-delaware-bankruptcy-case?ref=bevnews.net). --- **Angelo A. Camillo, PhD, MBA,** *is an Associate Professor of Management at the Wine Business Institute in the School of Business at Sonoma State University in Rohnert Park, Calif., in the heart of the Wine Country. He is the* [*author of six books*](https://aacamillo.wixsite.com/mysite/books?ref=bevnews.net) *and the forthcoming book “*Winery Hospitality Management: Strategies for the Global Wine Experience Economy*” (*[*Ethics Press*](https://ethicspress.com/products/winery-hospitality-management?ref=bevnews.net)*), also available on* [*Amazon*](https://a.co/d/05rEkU2E?ref=bevnews.net) *and* [*Barnes & Noble*](https://www.barnesandnoble.com/w/winery-hospitality-management-angelo-camillo/1150385425?ean=9781837114481&ref=bevnews.net)*.* *Dr. Camillo’s* [*interdisciplinary research encompasses*](https://aacamillo.wixsite.com/mysite/research?ref=bevnews.net) *international business, competitive advantage, innovation, strategy, and technology across industries, with a focus on hospitality and the wine business in Europe, Australasia, and North America.* *Dr. Camillo can be reached at camillo@sonoma.edu,* [*https://business.sonoma.edu/about/faculty/angelo-camillo-phd*](https://business.sonoma.edu/about/faculty/angelo-camillo-phd?ref=bevnews.net) ### EDIT: Spot Buying During Calif. Harvest -- And a Warning on Ripping Out Vineyards URL: https://bevnews.net/edit-spot-buying-during-calif-harvest-and-a-warning-on-ripping-out-vineyards/ Last updated: 2026-10-09T03:26:47.000Z This is different: Some California winegrape growers are beginning to warn about ripping out too many vines for fear the state's crops may not meet even reduced demand. Enough vineyard acreage has been reduced, and yields are down enough this year that **Ben Kolber, KG Vineyard Management** (Lodi/Clarksburg) is "extremely cautiously optimistic" that growers will be able to have some conversations with wineries and sell grapes early "so we can continue to grow high quality wine grapes are really affordable prices." He went into this season waiting to make pruning decisions based on whether a vineyard was going to be kept in the ground or not. "We decided to keep a lot of these vineyards one more year, and we were glad (we did) because as harvest was happening" spot buying was taking place. In fact, Kolber says, he may have missed out on some purchases just because "the wineries were a bit too late to the game, where our sugars were past the threshhold of what they are looking for." A lot of winegrape growers are preparing to rip out their vines, he said. **Allied Grape Growers** estimates that removals have brought total acreage to 473,000 to 477,000 acres from 600,000 atat its peak. And more are on the way, Kolber said. "We see the endposts being removed and equipment lining up to remove them." He cautioned against being too quick to remove a vineyard. "Once the vines are removed, he said, they won't be replaced. The cost of developing a vineyard is just too expensive." Once the winegrapes are gone on the Lodi area, they will be replaced with almonds or maybe olives, he said.. Kendall Hoxsey-Onysko, business manager, **Yount Mill Vineyards** and **Napa Wine Co**. said they were down about 41% in the Napa area this year. "I think its going to be a great vintage," but significantly reduced yields. Separately, **Ciatti Co.**'s October California report suggests that a turning point may be nearing. We hope so. But that turning point won't come until the market has bottomed, and it hasn't bottomed yet. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-78/ Last updated: 2026-10-08T10:00:21.000Z ### [Why Would a Bev/Al Stock Go Public at $9, Trade at 39 Cents Just 5 Months Later?](https://bevnews.net/amass-sales-up-30-in-year-w-s-segment-climbs-18/) Amass Brands Inc., whose portfolio includes alcoholic, non-alcoholic and functional beverages, reported prelinary third quarter net revenue of $5.3 million, up 30% from a year earlier, This sounds fabulous, and it gets better: Pizzolato remained the No. 1 organic sparkling wine in the U.S. across every measured period, with nearly 29% dollar share, the company said. Dollar sales grew 33% in the latest four weeks, compared with 3.6% for the organic sparkling wine category, and the brand’s 187mL ### [Yields Down 30% at Tablas Creek](https://bevnews.net/yields-down-30-at-tablas-creek/) Jason Haas, proprietor, Tablas Creek Vineyard, says his yields this year are down about 30% from last year. "While a few varieties (most notably Syrah, up 3% and Marsanne, down 8.6%) saw yields close to those of 2025, my hopes that our later grape varieties would change the narrative don't seem to have come to pass," Haas says. "With our last pick completed at the end of last week, Mourvedre came in at 34.7 tons, down 35.3% from last year's 53.7 tons. Grenache, at 73.1 tons, actually came in a ### [Molson Coors Virginia Workers Join Teamsters](https://bevnews.net/molson-coors-virginia-workers-join-teamsters/) Over 400 workers at the Molson Coors facility in the Shenandoah Valley have voted to join Teamsters Local 29\. The packaging, warehouse, brewing, interplant distribution, utilities, and maintenance workers organized for increased wages, improved benefits, and a voice on the job. "These workers remained determined and refused to let management's union-busting tactics stand in the way of organizing," said Jeff Padellaro, Director of the Teamsters Brewery, Bakery, and Soft Drink Conference. "We are ### [Kenefick Ranch Hires Angelina Mondavi as Winemaker](https://bevnews.net/who-what-232/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/10/Angelina-Mondavi.jpg)](https://bevnews.net/who-what-232/) Angelina Mondavi, Winemaker, Kenefick Ranch (Supplied) Kenefick Ranch, a family-owned and operated wine brand and estate vineyard in Napa Valley, hires Angelina Mondavi as winemaker. A fourth-generation co-proprietor of Charles Krug - Napa Valley's oldest winery, founded in 1861 - she grew up immersed in vineyard life: riding the harvesters at dawn, working in the cellar during crush, and sitting beside her grandfather, Peter Mondavi Sr., as he blended wines at the family table. Her winemaking career spans more than 40 harvests across three contin ### [Want a $150 Bottle of Wine for $30? Go to Costco, Kroger, Aldi](https://bevnews.net/want-a-150-bottle-of-wine-for-30-go-to-costco-kroger-aldi/) High-end California wineries are disposing of their wine glut by selling premium wines to Costco, Kroger and Aldi, the Los Angeles Times reports. Of course, the wines are sold under the store's brand name, not the winery's, because the lower price at the mass retailers would hurt the brand's high-end image. The result: At Kroger, which used to have no wines with 90-plus scores from reputable reviewers, the chain now has 20, said Curtis Mann. At Grocery Outlet Inc. a bottle that might sell for. . . . ### [What I'm Reading --](https://bevnews.net/what-im-reading-43/) - Selling Wine Was a Federal Crime for 13 Years, and Beaulieu Grew 4 Times Bigger Doing It Legally - Oregon’s grape harvest is in full swing, but wine sales have been dropping Oregon’s wine industry is in the middle of a sharp market correction — driven by a 25% drop in 2025 grape production and a 16% decline in sales - And more ***Thanks for reading. I'll see you tomorrow. – Joel*** --- ### ### Why Would a Bev/Al Stock Go Public at $9, Trade at 39 Cents 5 Months Later? URL: https://bevnews.net/amass-sales-up-30-in-year-w-s-segment-climbs-18/ Last updated: 2026-10-08T04:24:41.000Z **Amass Brands Inc.,** whose portfolio includes alcoholic, non-alcoholic and functional beverages, reported prelinary third quarter net revenue of $5.3 million, up 30% from a year earlier, This sounds fabulous, and it gets better: **Pizzolato** remained the No. 1 organic sparkling wine in the U.S. across every measured period, with nearly 29% dollar share, the company said. Dollar sales grew 33% in the latest four weeks, compared with 3.6% for the organic sparkling wine category, and the brand’s 187mL minis grew between 26% and 39% across every measured period, according to NielsenIQ retail scan data, Total U.S. xAOC + Liquor Open State + Convenience. **Good Twin Non-Alcoholic Wine** retail dollar sales grew approximately 144% year-over-year in the latest four weeks, about eight times the growth rate of the U.S. non-alcoholic wine category and the fastest velocity growth among established brands in the category’s top 15\. Sales per point of distribution rose approximately 78%, the largest gain in the top 15, and Good Twin ranks #3 in that group by sales rate per store, the company said. Dollar sales grew 123% over the latest 13 weeks and 109% over the latest 26 weeks. This sounds like a fabulous story. **But I wouldn't buy the stock**. The stock trades on NASDAQ and closed Tuesday at 38.6 cents a share. It went public on May 20 at $17 a share. That plunge to 38.6 cents a share from $17 should be a red flag. But here's the real red flag: None of the proceeds from the initial public offering went to the company; instead the proceeds went to existing shareholders. To be sure, the mere fact all the proceeds went to existing shareholders and none to the company isn't necessarily a red flag. The shareholders might have wanted to capture their $8 a share gain. But that doesn't explain why a stock that went public at $9 a share, rose to $17 is now trading for 38.6 cents a share. If the company is as good as its release suggests, the stocl shold at least be trading for $9, the original offering price. We'll look into this a bit more and let you know what we find. **Back to the Sales Release** **Amass Electrolytes** expanded to six key U.S. markets – **Southern Glazer’s Wine & Spirits** (California), **Great Lakes Wine & Spirits** (Michigan), **Prime** (Georgia), **Vinejoy and Marketplace** (Illinois), **Manhattan Distributors** (New York) and **Empire Distributors** (Colorado) – since its launch in May. "Our preliminary third quarter results demonstrate what we believe AMASS can become. Our strategy has always been focused on building a portfolio concentrated around categories where consumer demand is growing, where we believe we can create category leaders, and where our existing platform gives us an advantage," said **Mark Thomas Lynn**, Founder/CEO of AMASS. “During the quarter, continued execution of that strategy resulted in 30% revenue growth, Core Brand growth of 67%, and results that materially exceeded the guidance we introduced as a public company. Against a broader beverage industry backdrop of muted growth, we believe this performance speaks to the strength of the portfolio we’re building and the opportunity ahead," he said, adding: "Perhaps most importantly, the growth is coming from exactly where we want it to come from. Good Twin continues to significantly outpace its category, Pizzolato remains the leading organic sparkling wine in the United States, and AMASS Electrolytes has expanded into six key markets just months after launch. We believe these results provide further evidence that our strategy is working as intended and that AMASS is becoming a more focused, higher-quality and increasingly scalable beverage platform." The company said these are preliminary, unaudited results. It expects to report full fiscal third quarter results after the market closes Nov. 16\. ### Molson Coors Virginia Workers Join Teamsters URL: https://bevnews.net/molson-coors-virginia-workers-join-teamsters/ Last updated: 2026-10-08T01:56:51.000Z Over 400 workers at the Molson Coors facility in the Shenandoah Valley have voted to join Teamsters Local 29\. The packaging, warehouse, brewing, interplant distribution, utilities, and maintenance workers organized for increased wages, improved benefits, and a voice on the job. "These workers remained determined and refused to let management's union-busting tactics stand in the way of organizing," said Jeff Padellaro, Director of the Teamsters Brewery, Bakery, and Soft Drink Conference. "We are proud to welcome these new members and we are ready to support them as they prepare to negotiate a fair first contract." "This vote is a proud moment for the workers at Molson Coors and the beginning of a positive new chapter," said Jeff Vaughan, Secretary-Treasurer of Teamsters Local 29\. "The members voted for structure, clear standards, and a seat at the table. Our goal is to negotiate a comprehensive contract that delivers for these members and their families." A **Molson Coors** spokesman said, "“We respect the decision by Molson Coors’ Shenandoah Brewery employees to be represented by the Teamsters Local 29 and will proceed appropriately while focusing on producing the beers and beverages our consumers know and love.” ### Kenefick Ranch Hires Angelina Mondavi as Winemaker URL: https://bevnews.net/who-what-232/ Last updated: 2026-10-08T01:49:02.000Z **Kenefick Ranch**, a family-owned and operated wine brand and estate vineyard in Napa Valley, hires **Angelina Mondavi** as winemaker. A fourth-generation co-proprietor of Charles Krug - Napa Valley's oldest winery, founded in 1861 - she grew up immersed in vineyard life: riding the harvesters at dawn, working in the cellar during crush, and sitting beside her grandfather, Peter Mondavi Sr., as he blended wines at the family table. Her winemaking career spans more than 40 harvests across three continents - Napa Valley, Australia, and Argentina, Mondavi has served as Charles Krug's Consulting Winemaker since 2022, guiding the estate's Family Reserve and limited production projects with a refined, site driven sensibility. She assumed full leadership as Consulting Winemaker in September 2025, becoming the first woman in her family to steward the historic estate's winemaking legacy. ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-43/ Last updated: 2026-10-08T03:48:34.000Z ### [Selling Wine Was a Federal Crime for 13 Years, and Beaulieu Grew 4 Times Bigger Doing It Legally](https://substack.com/app-link/post?publication%5Fid=7996637&post%5Fid=218993192&utm%5Fsource=post-email-title&utm%5Fcampaign=email-post-title&isFreemail=true&r=2ueyju&token=eyJ1c2VyX2lkIjoxNzIwMTg3OTQsInBvc3RfaWQiOjIxODk5MzE5MiwiaWF0IjoxNzkxMzg1NDA0LCJleHAiOjE3OTM5Nzc0MDQsImlzcyI6InB1Yi03OTk2NjM3Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.Ep%5Fz0yG%5FEtH--KDxjux5plad7%5FJn7SElm2ea7xP-z44) Georges de Latour held an altar-wine permit from 1907\. He came out of Prohibition with intact vines, a full cellar, and 4 times the production he went in with. (The Polished Palate) ### [Oregon’s grape harvest is in full swing, but wine sales have been dropping](https://www.opb.org/article/2026/10/06/oregon-wine-beer-sales-drop-grape-harvest/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=699ac212ce-EMAIL%5FCAMPAIGN%5F2026%5F10%5F05%5F09%5F23%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F778166e558-964ddd29d6-587960459) Oregon’s wine industry is in the middle of a sharp market correction — driven by a 25% drop in 2025 grape production and a 16% decline in sales — for several unrelated reasons. (Oregon Public Broadcasting) ### [Forget Modelo And Dos Equis: This Is The Best Mexican Lager On The Market By Far](https://www.yahoo.com/lifestyle/articles/low-alcohol-wine-way-drink-130000028.html?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=ee3c66d112-EMAIL%5FCAMPAIGN%5F2026%5F10%5F07%5F09%5F22&utm%5Fmedium=email&utm%5Fterm=0%5F-ee3c66d112-587960459) To meet the ongoing desire for moderation among drinkers, producers are increasingly applying techniques used to produce nonalcoholic (NA) wine to instead yield [low-alcohol wine](https://www.foodandwine.com/best-low-alcohol-wine-12033658?ref=bevnews.net). The reduction of alcohol allows winemakers to lower calories yet retain desirable flavors and aromas. ### [Low-Alcohol Wine Is the New Way to Drink in Moderation](https://www.yahoo.com/lifestyle/articles/low-alcohol-wine-way-drink-130000028.html?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=ee3c66d112-EMAIL%5FCAMPAIGN%5F2026%5F10%5F07%5F09%5F22&utm%5Fmedium=email&utm%5Fterm=0%5F-ee3c66d112-587960459) Winemakers are borrowing techniques from the nonalcoholic wine world to make lower-calorie, lower-ABV bottles that still deliver excellent flavor and texture. ### [Eight Bells Winery’s new “10K” facility has history and a future](https://www.northwestwinereport.com/2026/10/eight-bells-winerys-new-10k-facility.html?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=ee3c66d112-EMAIL%5FCAMPAIGN%5F2026%5F10%5F07%5F09%5F22&utm%5Fmedium=email&utm%5Fterm=0%5F-ee3c66d112-587960459) From the outside, the building looks like a one-story, nondescript commercial building. But inside it's a three-story building the once hit expense autos and now seems as if it was custom built to make wine. (Sean P. Sullivan/Northwest Wine Report) ### [Europe's Pitch Book: Why trade troubles could be the nudge Europe needs](https://think.ing.com/opinions/europes-pitch-book-why-trade-troubles-could-be-the-nudge-europe-needs/?ref=bevnews.net) Trade threats are an uncomfortable reality for Europe and outright painful for some countries. But Europe is starting to strengthen its position and there are winners, too. Over time, these pressures could push Europe to fully focus on the one market it truly controls: its own. (ING Economics) ### Yields Down 30% at Tablas Creek URL: https://bevnews.net/yields-down-30-at-tablas-creek/ Last updated: 2026-10-08T01:05:15.000Z **Jason Haas**, proprietor, **Tablas Creek Vineyard,** says his yields this year are down about 30% from last year. "While a few varieties (most notably Syrah, up 3% and Marsanne, down 8.6%) saw yields close to those of 2025, my hopes that our later grape varieties would change the narrative don't seem to have come to pass," Haas says. "With our last pick completed at the end of last week, Mourvedre came in at 34.7 tons, down 35.3% from last year's 53.7 tons. Grenache, at 73.1 tons, actually came in a little above where [I was worried it would be a few weeks ago](https://blog.tablascreek.com/2026/09/harvest-at-its-midpoint-is-2026-really-early-in-paso-robles-or-is-it-just-grenache/?ref=bevnews.net), but is still down 36.2%. "Grenache Blanc was down 35.1%. "We won't have a full accounting of where we finished for another week or so, but with something like 95% of harvest in, there aren't many significant blocks left still unpicked. My estimate is that we'll finish at something like 270 tons off the estate, which would be down about 30% compared to 2025, " he adds.. ### Want a $150 Bottle of Wine for $30? Go to Costco, Kroger, Aldi URL: https://bevnews.net/want-a-150-bottle-of-wine-for-30-go-to-costco-kroger-aldi/ Last updated: 2026-10-08T00:55:56.000Z High-end California wineries are disposing of their wine glut by selling premium wines to Costco, Kroger and Aldi, the Los Angeles Times [reports](https://www.latimes.com/business/story/2026-10-07/california-wine-glut-sends-premium-bottles-to-costco-aldi-kroger-at-bargain-prices?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=ee3c66d112-EMAIL%5FCAMPAIGN%5F2026%5F10%5F07%5F09%5F22&utm%5Fmedium=email&utm%5Fterm=0%5F-ee3c66d112-587960459). Of course, the wines are sold under the store's brand name, not the winery's, because the lower price at the mass retailers would hurt the brand's high-end image. The result: At Kroger, which used to have no wines with 90-plus scores from reputable reviewers, the chain now has 20, said Curtis Mann. At Grocery Outlet Inc. a bottle that might sell for $45 to $85 is on the shelf for $9.99 as a Second Cheapest Wine, the chain's private label. The reason, of course, is the wine glut. And the retail buyers believe it's a long way from being over. Show SearchLive Coverage[Dodgers vs. Braves NLDS Game 4 live updates: Pages gives Dodgers lead in seventh](https://www.latimes.com/sports/dodgers/live/dodgers-braves-in-nlds-game-4-live-updates-score-highlights-watch-odds?ref=bevnews.net)Advertisement[Business](https://www.latimes.com/business?ref=bevnews.net) # California wine glut sends premium bottles to Costco, Aldi and Kroger at bargain prices ![Winemakers with too much product may unload it by selling it in bulk to be bottled by others.](https://ca-times.brightspotcdn.com/dims4/default/4987045/2147483647/strip/true/crop/2000x1329+0+0/resize/1200x797!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2F5d%2F6f%2Fdc9c78fff4e60d4286f7f7ac6282%2F1x-1.jpg) By Judy LagrouOct. 7, 2026 6:48 AM PT - 2 Oenophiles on beer budgets have never had it better. In California, which produces about 80% of U.S. wine, some vintners stuck with more than people want to drink are offloading their surplus, much of it high quality. That means premium wines are increasingly within affordable reach on shelves at retailers including Costco, Kroger and Aldi. A bottle that can command $150 as a winery brand may be going for less than $30 under a private or exclusive label, according to industry buyers. Those are wines bottled for retailers to sell under their own designations, such as Costco Wholesale Corp.’s Kirkland Signature. At Kroger Co., the largest U.S. grocer, the trajectory has been significant, and it’s showing up in wine ratings. Advertisement “We went from having no wines with 90-plus scores in our portfolio from respectable reviewers to 20 in the last two months,” said Curtis Mann, the company’s vice president of wine, beer and spirits. Steve Beckner, direct import and private label wine buyer for Grocery Outlet Inc., said he has never encountered anything like it in his nearly 30 years in the business. “I’m trying to find the words to describe it,” he said. “The quality has gone up exponentially.” A Napa Valley cabernet sauvignon that Beckner said could fetch from $45 to $85 under a winemaker’s name is priced as low as $9.99 as a Second Cheapest Wine, the private label of the chain, which has more than 500 stores in 16 states. The reason is a supply-demand mismatch that has been building as consumption has slowed. When he started at Grocery Outlet in 2018, Beckner said he fielded offers to buy in bulk for around 1,000 to 3,000 cases at a time. Now offers are for from 20,000 to 200,000 cases, he said. Happily for consumers, this glut is far from over. While the industry has taken “drastic, necessary actions” to fix the imbalance, “the residual overproduction from prior years still must be worked through,” Turrentine Brokerage wrote in its August 2026 wine market report. “I would not want to be a grower right now,” said Taylor Case, president of Navigator Wine Collection, which buys from vineyards and sells under private labels including Gearbox, Motif and Decoded. “There’s a ton of wine that’s still on the market.” Case said he recently tasted a Napa Valley cabernet that he knows retails for $149\. Navigator will sell it for $29.99, he said. “I’m shocked at what we do sometimes.” Wineries with too much product may unload their excess in what’s called a branded closeout or sell it in bulk to be bottled by others, including grocers and retailers like Total Wine & More. Wine with no takers may sit in storage, be blended into later releases or be destroyed. Private labels often don’t disclose the source. “If you’re a winery with a $100 cab and had to sell some of your wine that didn’t make it into the flagship, and that’s going into something that’s $9.99, you want to be discreet about it,” Beckner said. A number of factors are cited for the overhang in California and other U.S. wine regions, including people cutting down on alcohol, side effects of GLP-1 weight-loss drugs and inflation. This is “probably one of the best times I’ve seen in my near 30-year history in the industry for the consumer,” said **Peter Baedeker, owner of Baedeker Wine**, a Santa Barbara-based consulting firm. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-76/ Last updated: 2026-10-07T10:00:04.000Z ***Good Morning and Happy Wednesday, October 7, 2026.*** ### [CBrands 2Q Sales Fall 3,3%, Net Plunges 46%%; Beer Biz Sales Advance 5%](https://bevnews.net/breaking-cbrands-2q-sales-up-6-net-jumps-24-beer-biz-sales-advance-5/) Constellation Brands Inc. reports for the second quarter sales of $3.097 billion, down 3.3% from the prior year. Net Income fell 46%% to $231.7, or 1.$58 a share, from $5331.4 billion. In the Beer Business, shipments rose 5.5% to 123.9 million cases, depletions eased 0.6% and net sales also fell 5% to $2.474 million. Operating income gained 1%. Depletions decreased 0.6% as declines for Modelo Especial of ### [U.S. Beer Production Fell 3.5% in August, Beer Institute Estimates](https://bevnews.net/u-s-beer-production-fell-3-5-in-august-beer-institute-estimates/) U.S. brewers produced 10.9 million barrels of beer subject to excse tax during August, the Beer Institute estimated. That's down 3.5% from a year earlier. The actual figure may be a bit lower. Alcohol & Tobacco Tax & Trade Bureau's official figures for April through June were 840,000 barrels, 2.9% below Beer Institute's initial estimates. But Andrew Heritage, Beer Institute chief economist, says he expects TTB's figures to move higher. Import/Export Imported beer volumes into the U.S. increas ### [CBrands Brand-Building Playbook Evolvin](https://bevnews.net/cbrands-7/)[g](https://bevnews.net/cbrands-7/) Constellation Brands is seeing the results of a sharpened focus "on capturing additional growth opportunities by winning with more consumers across more occasions," CEO Nicholas Find will tell analysts during a call this morning. While the company has "built some of the most successful, enduring, and valuable brands in beverage alcohol, including Modelo Especial, Corona Extra, and Kim Crawford," sustaining that leadership at scale requires "an evolved playbook." As brands mature, growth requir ### [CBrands Acquired Spirits-Based RTD Brand SpikedAde](https://bevnews.net/cbrands-acquired-spirits-based-rtd-brand-spikeade/) **Constellation Brands, Inc**. said it acquired **SpikedAde**, a differentiated, consumer-led, spirit-based, ready-to-drink (RTD) beverage brand competing in the emerging sports drink-inspired "Ade" segment. The transaction includes a $75 million payment at close for 100% ownership of the business, plus up to $278 million in contingent consideration payable over five years based on the SpikedAde business's future performance, reflecting Constellation’s disciplined approach to capital alloca ### [Napa Wineries, Growers Pledge $2.5M to Red Blotch Research](https://bevnews.net/napa-wineries-growers-pledge-2-5m-to-red-blotch-research/) Winegrowers and wineries have pledged $2.5 million to launch Phase One of the Grapevine Red Blotch Virus Research Initiative, a public-private collaboration created to accelerate practical research into Grapevine Red Blotch Virus (GRBV). ### [Maker's Mark Intros Whisky Finished with Japanese Mizunara Oak Staves](https://bevnews.net/makers-mark-intros-whisky-finished-with-japanese-mizunara-oak-staves/) Maker's Mark debuted the World Wood Collection, a new Global Travel Retail-exclusive series celebrating the influence of exceptional oak from around the world. The inaugural release, Expedition 01, marks the first Maker's Mark whisky to feature three oak finishes across three continents: Japanese Mizunara, French, and American white oak staves. The World Wood Collection represents the evolution of Maker's Mark's wood finishing philosophy, first introduced with Maker's Mark 46, which demonstrate ### [Remy Martin Unveils New XO Edition Honoring Diwali](https://bevnews.net/remy-martin-unveils-new-xo-edition-honoring-diwali/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/10/Remy-Martin-Diwali-XO-1.jpg)](https://bevnews.net/remy-martin-unveils-new-xo-edition-honoring-diwali/) Courtesy of Rémy Martin The House of Rémy Martin introduces the Rémy Martin XO Diwali Limited-Edition, a festive expression created in celebration of Diwali and the cherished traditions of gathering, gifting, and renewal that define the Festival of Lights. Blending more than three centuries of cognac craftsmanship with a design inspired by the warmth, artistry and radiance of Diwali, the special release is crafted for gifting and sharing with family and friends during the holiday season. Adorned in gold to evoke the ### [Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D](https://bevnews.net/russells-reserve-unveils-single-rickhouse-2026-camp-nelson-d/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/10/RR-Rickhouse.jpg)](https://bevnews.net/russells-reserve-unveils-single-rickhouse-2026-camp-nelson-d/) (Courtesy Russell's Reserve) The fifth Single Rickhouse release explores one of Camp Nelson's highest-elevation rickhouses, revealing an unexpected rye-like profile unlike any previous edition. Built in 1946, Camp Nelson D remains one of the five historic rickhouses still standing on the Camp Nelson property. Positioned on the western side of the campus and at the highest elevation of any rickhouse featured in the Collection to date, Camp Nelson D sits apart from the surrounding warehouses. Its elevated, exposed, west-faci ### [Copper & Cask Unveils 'X,' a 10-Year Barrel Proof Bourbon](https://bevnews.net/copper-cask-unveils-x-a-10-year-barrel-proof-bourbon/) Copper & Cask an award-winning, independent blender and bottler known for thoughtfully sourced and carefully crafted whiskeys, today announces the launch of Copper & Cask "X." This 10-year age-stated Bourbon is the brand's first permanent release, aiming to be available year-round in ongoing small batch drops. How It's Made: The inaugural batch of "X" is crafted from hand-selected barrels of 10 to 12-year Bourbon, distilled at MGP Indiana and aged in various locations, including: Kentucky, Ind ### [Bruichladdich Intros 2d Expression of The Laddie Rye, Just for U.S.](https://bevnews.net/bruichladdich-intros-2d-expression-of-the-laddie-rye-just-for-u-s/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/10/Laddie-Rye-1.jpg)](https://bevnews.net/bruichladdich-intros-2d-expression-of-the-laddie-rye-just-for-u-s/) Laddie Rye (Courtesy Bruichladdich) Following the success of The Laddie Rye's U.S. debut in 2025, Bruichladdich announces the launch of the second expression of its Islay-grown rye whisky. Exclusively available in the U.S., the latest release is distilled using locally grown rye and Islay malting barley, harvested within an 11-mile radius of the Hebridean distillery. Thanks for reading. I'll be back tomorrow. – Joel ### --- ### --- ### --- ### --- ### --- ### [\[BND\] Kane's Beverage News Daily](https://bevnews.net/bnd-kanes-beverage-news-daily-75/) Good Morning and Happy Tuesday. It's October 6, 2026\. 3 Vineyard Experts Think Calif.'s Winegrape Supply Could Quickly Come Up Short There an interesting story in Monday's San Francisco Chronicle. Three vineyard experts think California's winegrape supply could quickly turn into a shortage – perhaps as early as 2017\. The first is Peter Ekman, who has led Spring Mountain Vineyard (the site of the 1980's CBS-TV drama "Falcon Crest") since it was bought out of bankruptcy by a New York investment ### Maker's Mark Intros Whisky Finished with Japanese Mizunara Oak Staves URL: https://bevnews.net/makers-mark-intros-whisky-finished-with-japanese-mizunara-oak-staves/ Last updated: 2026-10-07T04:49:22.000Z **Maker's Mark** debuted the **World Wood Collection**, a new Global Travel Retail-exclusive series celebrating the influence of exceptional oak from around the world. The inaugural release, ***Expedition 01***, marks the first Maker's Mark whisky to feature three oak finishes across three continents: Japanese Mizunara, French, and American white oak staves. The World Wood Collection represents the evolution of Maker's Mark's wood finishing philosophy, first introduced with Maker's Mark 46, which demonstrated how oak staves could unlock new dimensions of flavor in bourbon while remaining true to the brand's handmade heritage. Maker's Mark has long treated oak as a key ingredient—not simply a container for its whisky, and has invested in advancing both the art of wood finishing and the stewardship of American white oak at Star Hill Farm. "At Maker's Mark, we celebrate bourbon as an agricultural product and the universe of flavor that can be unlocked through nature—water, wheat, oak and time," said **Rob Samuels,** managing director and eighth-generation whisky maker. "That belief has long guided our commitment to sustainable forestry and to protecting the future of American white oak. Through intentional wood finishing, The World Wood Collection explores exceptional oak from around the world to create a whisky that expands the boundaries of flavor while staying true to our craft." "Expedition 01 represents the kind of premium, story-driven whisky experience that resonates with today's global travelers," said **Vanessa Widmann**, managing director for Global Travel Retail at **Suntory Global Spirits**. "With its exclusive availability in Global Travel Retail, distinctive oak-forward story and premium presentation, it offers travelers a rare opportunity to discover a truly unique expression from Maker's Mark — one that celebrates craftsmanship, exploration and the influence of exceptional oak." **Availability:** New York (JFK), London (LHR), Istanbul (SAW), Perth (PER), and Bengaluru (BLR) through Avolta retail outlets for the suggested retail price of $84.99. ### Remy Martin Unveils New XO Edition Honoring Diwali URL: https://bevnews.net/remy-martin-unveils-new-xo-edition-honoring-diwali/ Last updated: 2026-10-07T04:40:09.000Z The House of Rémy Martin introduces the **Rémy Martin XO Diwali Limited-Edition**, a festive expression created in celebration of Diwali and the cherished traditions of gathering, gifting, and renewal that define the Festival of Lights. Blending more than three centuries of cognac craftsmanship with a design inspired by the warmth, artistry and radiance of Diwali, the special release is crafted for gifting and sharing with family and friends during the holiday season. Adorned in gold to evoke the auspicious glow of Diwali, the limited-edition coffret features illustrations inspired by traditional rangolis and honors the diya, the oil lamp symbolizing the triumph of light over darkness. The limited-edition serves as the perfect gift and a striking centerpiece for Diwali hosting, reflecting the warmth, generosity and spirit of the occasion. "Diwali brings loved ones together through the rituals of lighting the home, exchanging gifts and welcoming a new beginning," said **Tonia Mancino,** vp-Luxury Brands**, Rémy Cointreau Americas.** "With the Rémy Martin XO Diwali Limited Edition, we wanted to create something worthy of those moments—whether gifted to someone special or opened at home to make your own celebration unforgettable." **Availability:** Nationwide. SRP: $199.99/750ml. ### Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D URL: https://bevnews.net/russells-reserve-unveils-single-rickhouse-2026-camp-nelson-d/ Last updated: 2026-10-07T04:09:14.000Z The fifth Single Rickhouse release explores one of Camp Nelson's highest-elevation rickhouses, revealing an unexpected rye-like profile unlike any previous edition. Built in 1946, Camp Nelson D remains one of the five historic rickhouses still standing on the Camp Nelson property. Positioned on the western side of the campus and at the highest elevation of any rickhouse featured in the Collection to date, Camp Nelson D sits apart from the surrounding warehouses. Its elevated, exposed, west-facing position creates strong, consistent airflow, contributing to an aging environment not previously explored through the Collection. **How It's Made:** Master Distiller Eddie Russell selected barrels from floors one, three, four, five, and six. Drawing from more floors than any previous Single Rickhouse release, the warehouse's distinct location allowed Russell to build a whiskey that balanced fruit-forward sweetness with the bold spice notes that became the hallmark of the final blend. **On the Nose and Palate:** The resulting bourbon opens with aromas of baked fruit, apple, baking spices and vanilla, followed by flavors of cinnamon, clove, stone fruit and rye bread. A medium-length finish brings forward rye spice, pepper, cinnamon and spicy oak. Non-chill filtered and bottled at a barrel proof of 120.8, **Availability:** Select retailers, nationwide. $300/750ml. Also at the Wild Turkey Distillery Visitor Center. ### Copper & Cask Unveils 'X,' a 10-Year Barrel Proof Bourbon URL: https://bevnews.net/copper-cask-unveils-x-a-10-year-barrel-proof-bourbon/ Last updated: 2026-10-07T03:56:33.000Z **Copper & Cask** an award-winning, independent blender and bottler known for thoughtfully sourced and carefully crafted whiskeys, today announces the launch of **Copper & Cask "X."** This 10-year age-stated Bourbon is the brand's first permanent release, aiming to be available year-round in ongoing small batch drops. ![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/10/image-1.png) **How It's Made:** The inaugural batch of "X" is crafted from hand-selected barrels of 10 to 12-year Bourbon, distilled at MGP Indiana and aged in various locations, including: Kentucky, Indiana and Copper & Cask's HQ in Rhode Island. The blend is composed of 45 barrels of low-rye (21%) and high-rye (36%) Bourbon, showcasing the complexity of extended aging while allowing each individual barrel to contribute to the layered expression. "X" is made under the direction of With nearly two decades of experience across whiskey distillation, aging and blending, Corrigan has led Copper & Cask's barrel program since 2022. **On the Nose and Palate:** On the nose, "X" offers decadent aromas of milk chocolate and salted caramel. The palate brings sweeter flavors of butterscotch, chocolate and almonds, followed by notes of chocolate cake and cherry cola. The finish is long and layered with hints of toffee, mocha and candied orange peel. **What They're Saying:** "Launching 'X' is an exciting new chapter for Copper & Cask," said Barrel Master Stephen Corrigan. "We wanted our first ongoing release to make a statement. We did this by going deep into our inventory to find mature, distinctive barrels that together create a Bourbon with real depth, complexity and character that truly shines at barrel proof." **Availability:** At select retailers nationwide and online at [copperandcaskspirits.com](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4790118-1&h=522703719&u=http%3A%2F%2Fcopperandcaskspirits.com%2F&a=copperandcaskspirits.com&ref=bevnews.net). SRP: 469.99. ### Bruichladdich Intros 2d Expression of The Laddie Rye, Just for U.S. URL: https://bevnews.net/bruichladdich-intros-2d-expression-of-the-laddie-rye-just-for-u-s/ Last updated: 2026-10-07T03:44:48.000Z Following the success of The Laddie Rye's U.S. debut in 2025, **Bruichladdich** announces the launch of the second expression of its Islay-grown rye whisky. Exclusively available in the U.S., the latest release is distilled using locally grown rye and Islay malting barley, harvested within an 11-mile radius of the Hebridean distillery. Aged for six years, ultra-high provenance and fully traceable from farm to bottle, every drop of The Laddie Rye has been harvested, distilled, matured and bottled on its island home. As a rotational crop, rye helps diversify the soil and reduce the need for agrochemicals, supporting regenerative agriculture and long-term soil health. Bruichladdich is currently the only distillery on Islay producing a rye whisky. **How It's Made:** Distilled from a single-farm 2019 harvest and bottled at 50% ABV, The Laddie Rye was matured in a combination of first-fill bourbon barrels and second-fill American Virgin Oak casks. A selection of bourbon barrels was returned to the cooperage to be de-charred and re-charred, breathing new life into the wood and adding a distinct undercurrent of smoldering, toasted oak to the whisky. **On the Nose and Palate:** Viscous, aromatic spice, crushed cloves and toasted coconut open on the nose. The influence of the island-grown rye comes to the forefront with dark licorice root, peppery heat and aniseed on the palate, enhanced with the toasted oak character from the re-charred barrels. Soft honeyed fruit, caramel and warm citrus notes bring balance and brightness, while a hint of coastal sea air lingers on the finish. **What They're Saying:** "We really leaned into experimentation and interesting wood types when it came to this release," said Bruichladdich Master Blender, **Adam Hannett**. "The de-char/re-char of the ex-bourbon barrels adds depth and complexity, bringing immense wood spice and a robust leathery oak character that beautifully complements the earthiness of the Islay-grown rye. **Avail;ability:** The Laddie Rye, priced at $59.99, is exclusively available for purchase in the U.S. at [us.bruichladdich.com](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4791092-1&h=3076121825&u=http%3A%2F%2Fus.bruichladdich.com&a=us.bruichladdich.com&ref=bevnews.net) and at selected specialist retailers. ### Napa Wineries, Growers Pledge $2.5M to Red Blotch Research URL: https://bevnews.net/napa-wineries-growers-pledge-2-5m-to-red-blotch-research/ Last updated: 2026-10-07T03:12:41.000Z Winegrowers and wineries have pledged $2.5 million to launch Phase One of the Grapevine Red Blotch Virus Research Initiative, a public-private collaboration created to accelerate practical research into Grapevine Red Blotch Virus (GRBV). GRBV is one of the most serious unresolved threats facing wine production. The virus can impair vine performance, delay fruit ripening, alter grape composition, and diminish wine quality with associated increases in management costs and replanting. These issues are worsened by the fact that winegrowers lack early detection methods and proven field strategies to limit spread and manage affected vines. **Research priorities** The first competitive calls for proposals will focus on: - Earlier, more reliable detection and diagnostic methods - Virus and vector biology, including transmission and patterns of spread - Practical mitigation and vineyard-management strategies - Nursery testing, clean plant material and validation of diagnostic tools The program may also support work on vine physiology and longer-term resistance while advancing practical outcomes for growers. The GRBV Initiative expects to issue its first calls for proposals in January 2027 and make initial funding decisions in spring 2027\. Additional fundraising will continue to expand the research program and support future phases. ### U.S. Beer Production Fell 3.5% in August, Beer Institute Estimates URL: https://bevnews.net/u-s-beer-production-fell-3-5-in-august-beer-institute-estimates/ Last updated: 2026-10-07T01:22:57.000Z U.S. brewers produced 10.9 million barrels of beer subject to excse tax during August, the Beer Institute estimated. That's down 3.5% from a year earlier. The actual figure may be a bit lower. **Alcohol & Tobacco Tax & Trade Bureau**'s official figures for April through June were 840,000 barrels, 2.9% below Beer Institute's initial estimates. But Andrew Heritage, Beer Institute chief economist, says he expects TTB's figures to move higher. **Import/Export** Imported beer volumes into the U.S. increased by 7.8% year over year according to the Department of Commerce. Imports grew for the month, after lapping an abnormally soft August 2025 (-16.0% y/y) due to imports being front loaded last year over the summer months. Heritage notes August's increase in imported beer shipments brings the year-to-date trend to -2.1%. Beer imports from Mexico jumped 12.2% from a year earlier, and the year-to-date trend is now negative just 0.2%. Imports from Ireland were up 19.8% in a yea, and imports from Germany soared 53.6%. ### CBrands Brand-Building Playbook Evolvin URL: https://bevnews.net/cbrands-7/ Last updated: 2026-10-07T00:25:01.000Z **Constellation Brands** is seeing the results of a sharpened focus "on capturing additional growth opportunities by winning with more consumers across more occasions," CEO Nicholas Find will tell analysts during a call this morning. While the company has "built some of the most successful, enduring, and valuable brands in beverage alcohol, including **Modelo Especial, Corona Extra,** and **Kim Crawford**," sustaining that leadership at scale requires "an evolved playbook." As brands mature, growth requires remaining culturally relevant, remaining top of mind with consumers, "executing a refinded commercial playbook" and deploying investment with great precision, he will say. **A Refined Playbook** Exactly what does that mean? For **Modelo Especial,** closing a 20% distribution gap below domestic competitors and investing in marketing and brand activation to raised unaided awareness, which remains significantly below several large beer brands. For **Corona Extra**, it means "evolving the way we invest behind the brand, including optimizing our marketing mix, leveraging price-pack architecture and revenue growth management initiatives, and strengthening our presence in the on-premise channel, where Corona Extra remains a leading packaged beer offering." For **Kim Crawford**, the No. 1 Sauvignon Blanc in the wine industry, whose depletions increased about 11% during the quarter, it means deepening emotional connection with consumers while expanding the brand’s relevance across the occasions that matter most to today’s consumer." "The same proven playbook that helped build Modelo Especial, Corona Extra, and Kim Crawford into some of the most iconic beverage alcohol brands in the U.S. is now being applied to the next wave of growth brands in our portfolio, including Pacifico, Victoria, and Mi CAMPO," he is to say. **Next Wave** The "Next Wave" brands "are exhibiting many of the same characteristics that defined our most successful scaled brands at a similar stage, including strong consumer connection, accelerating awareness, increasing velocity, and significant distribution runway," he said. **Pacifico** and **Victoria** are already demonstrating the strength of this model, he said. They are the two fastest-growing brands within the top-50 beer brands in the U.S., and Pacifico recently became a top-10 brand by dollar sales while growing depletions over 19%--even as depletion levels remain about 80% below comparable brands, he said. **Mi CAMPO** is the No. 2 growth driver in the $24 to $38 per bottle tequila price segment, while its distribution remains more than 75% below comparable tequila brands. **New Goal** As consumer preferences continue to evolve around betterment, flavor, moderation, and occasion-based choice, the executive said Constellation's goal is to meet consumers with a set of brands that satisfy more of their needs across more occasions. He pointed to the acquisition of SpikedAde as providing a differentiated, consumer-led brand and platform. RTDs are one of the fastest-growing segments and spirits-based RTDs continue to attrect new customers. ""Ade" products are increasingly growing share. Non-alcoholic beer and wine is another opportunity. Fink notes that consumers who are increasingly seeking moderation without compromising on brand, taste, or social experience. **Corona Non-Alcoholic** has emerged as the No. 3 brand by dollar sales in the non-alcoholic beer category, with depletions growing more than 12% during the quarter. "The brand has achieved this momentum with limited direct investment and a focused package assortment, giving us confidence there is considerable runway to accelerate growth through incremental investment, expanded availability, and greater consumer awareness," said Fink. adding that **Modelo Chelada Limón Y Sal Non-Alcoholic** ranks as the #4 dollar share gainer in the non-alcoholic beer category and **Kim Crawford Alcohol Removed** emerging as the #1 dollar share gainer in the non-alcoholic wine category. ### CBrands 2Q Sales Fall 3.3%, Net Plunges 46%; Beer Biz Sales Advance 5% URL: https://bevnews.net/breaking-cbrands-2q-sales-up-6-net-jumps-24-beer-biz-sales-advance-5/ Last updated: 2026-10-07T05:38:55.000Z **Constellation Brands Inc.** reports for the second quarter sales of $3096.5 billion, down 3.3% from the prior year. Net Income fell 46% to $231.7 million, or $1.58 a share. In the **Beer Business**, shipments rose 5.5% to 123.9 million cases, depletions eased 0.6% and net sales also for 5% to $2.473.5 million. Operating income gained 1%. Depletions decreased 0.6% as declines for **Modelo Especial** of about 2% and **Corona Extra** of about 5% were partially offset by growth from **Pacifico, Victoria,** and the **Modelo Chelada** brands of approximately 19%, 15%, and 5%, respectively. One additional sell day during the quarter was largely offset by a shift in the timing of the Labor Day holiday, resulting in minimal impact on underlying depletion trends. Constellation said its Beer Business ranked as the No.1 dollar and volume share gainer in Circana U.S. tracked channels and had five of the top-15 dollar share-gaining brands across the entire U.S. beer category: Modelo Especial maintained its position as the No. 1 brand by dollar sales and was the No. 3 dollar share gainer. Within the brand family, Modelo Chelada Limón y Sal was the No. 6 dollar share gainer; **Corona Extra** remained a top-five brand by dollar sales, while **Corona Familiar** was the No. 14 dollar share gainer; Pacifico and Victoria were the No. 2 and No.10 dollar share gainers, respectively, and **Pacifico** became a top-10 brand by dollar sales. In the **Wine & Spirits** division, CBrands shipped 1.5 million 9-liter cases, up 15.4% from the like 2025 quarter. Net sales advanced 17%. Depletions increased 10.2%, driven by growth from **Kim Crawford** and **Mi CAMPO** of about 11% and 51%, respectively. Across Circana U.S. tracked channels, Molson Coors said its wine and spirits portfolio outpaced the total wine and spirits category in both dollar and volume sales, as its wine portfolio was the No. 3 dollar share gainer in the total wine category. **Americas Segment** Net sales in the company's Americas segment were $2.402 billion, down 4.1% from a year earlier and underlying profit was $396.1 million, down 23% from a year earlier. ### CBrands Acquires Spirits-Based RTD Brand SpikedAde URL: https://bevnews.net/cbrands-acquired-spirits-based-rtd-brand-spikeade/ Last updated: 2026-10-07T05:40:26.000Z **Constellation Brands, Inc**.said it acquired **SpikedAde**, a differentiated, consumer-led, spirit-based, ready-to-drink (RTD) beverage brand competing in the emerging sports drink-inspired "Ade" segment. The transaction includes a $75 million payment at close for 100% ownership of the business, plus up to $278 million in contingent consideration payable over five years based on the SpikedAde business's future performance, reflecting Constellation’s disciplined approach to capital allocation. Constellation Brands, Inc. (NYSE: STZ), a leading U.S.-based total beverage alcohol company, today announced the acquisition of SpikedAde, a differentiated, consumer-led spirit-based ready-to-drink (RTD) beverage brand competing in the emerging sports drink-inspired "Ade" segment. “SpikedAde has successfully carved out a distinctive position in an emerging segment and built a brand that is clearly connecting with consumers,” said **Nicholas Fink, Constellation’s** president/CEO. “As consumer preferences evolve and new occasions continue to emerge, we're excited to build on the strong foundation the SpikedAde team has created and leverage our proven capabilities to accelerate growth, expand the brand's reach, and unlock new opportunities for the platform over time.” The spirit-based RTD category is one of the fastest-growing areas in beverage alcohol, with dollar sales increasing by 25% in the last year. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-75/ Last updated: 2026-10-06T10:00:46.000Z Good Morning and Happy Tuesday. It's October 6, 2026. ### [3 Vineyard Experts Think Calif.'s Winegrape Supply Could Quickly Come Up Short](https://bevnews.net/3-vineyard-experts-think-calif-s-winegrape-supply-could-quickly-come-up-short/) There an interesting story in Monday's San Francisco Chronicle. Three vineyard experts think California's winegrape supply could quickly turn into a shortage – perhaps as early as 2017\. The first is Peter Ekman, who has led Spring Mountain Vineyard (the site of the 1980's CBS-TV drama "Falcon Crest") since it was bought out of bankruptcy by a New York investment firm, argues growers have already removed enough vineyards to meet the lowered demand for wine. He estimates the amount of productive ### [Alcohol Trends Continue to Cool Through the End of September](https://bevnews.net/alcohol-trends-continue-to-cool-through-the-end-of-september/) During the four weeks ending Sept. 26, Total Alcohol continued to trail year-ago performance, NIQ reports. Dollar sales reached $8.4 billion, down 0.5% vs YA, while case volume totaled 164.5M, declining -2.5% from a year earlier. On a weekly basis, dollar sales totaled $2 billion, down 1.2% from the week ending Sept, 19\. As summer-driven occasions give way to Autumn routines, alcohol sales continue to reflect a more measured pace of consumer demand. Prepared Cocktails pull further ahead as cat ### [Signorello Auction Delayed 2 Weeks](https://bevnews.net/signorello-auction-delayed-2-weeks/) The foreclosure auction of financially trouble Signorello Estate. the 49 year old winery, was delayed until two weeks at the request of American Ag Credit, a borrower-owned cooperative that finances agriculture businesses, to which Signorello Estate owes $37 million. Signorello was the first winery confirmed to have burned down in the 2017 Atlas Fire. Rebuilding took seven years owing to permitting delays, the pandemic, tariffs and the wine crisis. Those delays doubled the cost of rebuilding to ### [Honig Winery 1st in Napa (But Not U.S.) to Use Ingredient Labels](https://bevnews.net/honig-winery-1st-in-napa-but-not-u-s-to-use-ingredient-labels/) Honig Vineyard & Winery, Rutherford, Calif., has become the first in Napa Valley to adopt ingredient labeling, starting with its 2025 Honig Sauvignon Blanc. It may be first in Napa Valley, but it's not the first in the U.S. Among the other wineries disclosing their ingredients are Ridge Vineyards, Cupertino, Calif.; Troon Vineyard, Grants Pass, Ore.; Frey Vineyards, Redwood Valley, Calif.; and Foursight Wines, Boonville, Calif. Alcohol & Tobacco Tax & Trade Bureau does not require ingredient l ### [Calif. Law to Allow Wineries to Promote On-Premises Tastings with Social Media Video](https://bevnews.net/calif-law-to-allow-wineries-to-promote-on-premisestastings-with-social-media-video/) Beginning Jan. 1, 2027, California wineries will be able to use video on social media to promote winemaker dinners and tasting events held at retailer premises thanks to passage and signing of California Senate Bill 1273\. The successful signing is a result of nearly a decade of work by Napa Valley Vintners to identify legal restrictions that made it difficult for members to promote events at restaurants and other retailers. In 2018, many of the hindrances were addressed in an Assembly bill tha ### [Services Sector Continues to Expand: ISM](https://bevnews.net/services-sector-continues-to-expand-ism/) Economic activity in the services sector continued to expand in September, the nation’s purchasing and supply executives in the latest ISM Services PMI Report. The Services PMI registered 54.9%, the 27th consecutive month in expansion territory. The business activity index for September was 58.6%, clearly in expansion territory, but a decrease of 0.5 percentage point compared to August’s figure of 55.4%. Supplier Deliveries Index registered 53.2%, 1.9 percentage points higher than the 51.3% re ### [What I'm Reading --](https://bevnews.net/what-im-reading-42/) Decades after the Mondavis lost their California wine empire, their comeback winery is ready for its big debut “I’ve discovered that a bag of money doesn’t make up for a broken heart, but it does (lead to) a new love,” said Tim Mondavi, 75, the youngest son of legendary winemaker Robert Mondavi and co-founder of Continuum Estate. “Continuum is our new love.” (San Francisco Chronicle). ***Thanks for reading. I'll be back tomorrow. – Joel*** --- ### ### 3 Vineyard Experts Think Calif.'s Winegrape Supply Could Quickly Come Up Short URL: https://bevnews.net/3-vineyard-experts-think-calif-s-winegrape-supply-could-quickly-come-up-short/ Last updated: 2026-10-06T03:19:58.000Z There an interesting story in Monday's San Francisco Chronicle. Three vineyard experts think California's winegrape supply could quickly turn into a shortage – perhaps as early as 2017. The first is Peter Ekman, who has led Spring Mountain Vineyard (the site of the 1980's CBS-TV drama "Falcon Crest") since it was bought out of bankruptcy by a New York investment firm, argues growers have already removed enough vineyards to meet the lowered demand for wine. He estimates the amount of productive vineyard land in California may fall to between 400,000 and 420,000 acres by year-end. "There’s going to be demand for your grapes in 2027\. I’m willing to bet the house on it,” he says. Jeff Bitter, president, Allied Grape Growers, thinks Eckman is a bit optimistic. He says the number of productive vineyards has to drop below 400,000 before there will be equilibrium. But its "not an incorrect statement" to say California is nearing a balance between grape-bearing acres and current demand. Glenn Proctor, a partner in Ciatti, wine and grope bokers, thinks "There’s a pretty high chance we’re going to overshoot it. We’re probably going to remove too many, and we won’t figure it out until later.” If a shortage does develop, Proctor says, Califonia's 35 million gallons of bulk wine could temporarily fill the gap between demand for wine and a narrowed grape supply. ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-42/ Last updated: 2026-10-06T03:19:23.000Z ### [Decades after the Mondavis lost their California wine empire, their comeback winery is ready for its big debut](https://www.sfchronicle.com/food/wine/article/estate-house-continuum-winery-mondavi-22407917.php?ref=bevnews.net) “I’ve discovered that a bag of money doesn’t make up for a broken heart, but it does (lead to) a new love,” said Tim Mondavi, 75, the youngest son of legendary winemaker Robert Mondavi and co-founder of Continuum Estate. “Continuum is our new love.” (San Francisco Chronicle). ### Services Sector Continues to Expand: ISM URL: https://bevnews.net/services-sector-continues-to-expand-ism/ Last updated: 2026-10-06T03:16:56.000Z Economic activity in the services sector continued to expand in September, the nation’s purchasing and supply executives in the latest ISM Services PMI Report. The Services PMI registered 54.9%, the 27th consecutive month in expansion territory. The business activity index for September was 58.6%, clearly in expansion territory, but a decrease of 0.5 percentage point compared to August’s figure of 55.4%. Supplier Deliveries Index registered 53.2%, 1.9 percentage points higher than the 51.3% recorded in August. This is the 22nd consecutive month that the index has been in expansion territory, indicating slower supplier delivery performance. (Supplier Deliveries is the only ISM PMI Reports index that is inversed; a reading above 50% indicates slower deliveries, which is typical as the economy improves and customer demand increases.) Employment in the services sector returned to expansion in September, as the index registered 50.1%. The reading is up 2.3 percentage points from the August figure of 47.8% and is 1.1 percentage points above the index’s 12-month average of 49%. Comments from respondents include: “Filling positions that have been vacated due to promotions or retirements” and “Restructuring due to efficiencies gained using AI tools.” ### Alcohol Trends Continue to Cool Through the End of September URL: https://bevnews.net/alcohol-trends-continue-to-cool-through-the-end-of-september/ Last updated: 2026-10-06T03:03:56.000Z During the four weeks ending Sept. 26, Total Alcohol continued to trail year-ago performance, NIQ reports. Dollar sales reached $8.4 billion, down 0.5% vs YA, while case volume totaled 164.5M, declining -2.5% from a year earlier. On a weekly basis, dollar sales totaled $2 billion, down 1.2% from the week ending Sept, 19\. As summer-driven occasions give way to Autumn routines, alcohol sales continue to reflect a more measured pace of consumer demand. **Prepared Cocktails pull further ahead as category performance diverges** • **Prepared Cocktails** Beer, Wine, and Spirits (BWS) extended their growth streak, with dollar sales increasing 4.8%, and case volume returning to growth, up 0.7%. Continued strength from Spirits- and Wine-based RTDs highlights sustained consumer demand for convenience, variety, and modern beverage formats heading into fall. • **Beer remained under pressure**, with dollar sales down 2.0% and volume falling 3.1%. While losses were less severe than recent periods, the category continues to face demand challenges as it moves further from peak summer consumption occasions. Beer’s top segments continue to limit category results. Domestic Premium losses continuously lead the pack, with dollar sales down 6.1% and volume down 6.5%, while Craft declined 4.5% in value and 5.6% in volume. Import declines were less pronounced (0.6% in value, 1.8% in volume). Domestic Super Premium maintained growth, with dollar sales and volume both increasing 3.7%. Other positive contributors included both Cider and Non-Alcoholic Beer. Cider rose 6.0% in value and 4.8% in cases, while Non-Alcoholic Beer grew 10.5% in value and 10.3% in volume. The strength seen in Non-Alcoholic Beer remains tied to modern wellness and moderation trends, whereas other resilient segments show growth can be achieved where consumer appetite holds steady, NIQ observed. • **Wine posted softer results**, with dollar sales declining 1.4% and volume dropping 3.4%. The category continues to contend with evolving consumer preferences and ongoing pressure on consumption trends, NIQ said. During the four weeks ending Sept. 26, Still Wine held as the primary category lagger, with dollar sales down 2.2% and volume sliding 4%. Sparkling Wine made progress on its growth journey, posting dollar gains of 3.4% and volume growth of 2.5%. Non-Alcoholic Wine also offered a helpful boost, with dollar sales rising +21.5% and volume up +18.6%. Although Still Wine losses have yet to be outweighed by the smaller Wine segments, their upward results are evidence of dispersed growth pockets in a challenged category. • **Spirits came close to returning to growth**, with dollar sales down just -0.1% and volume slipping 0.5%. Compared with other traditional alcohol segments, Spirits remained the most resilient category during the latest period. Across the top Spirits categories (Vodka, Whiskey, and Tequila), results remained divergent. Whiskey recorded the steepest decline, yet slower than recent periods, with dollar sales down 2.8% and volume falling 4.0%. Vodka broke into growth territory after previous losses, up 0.2% in value but down 0.5% in volume. Tequila built upon its recent momentum, achieving both dollar and volume growth (+4.1% and +8.2% respectively). Non-Alcoholic Spirits continued to see swift growth, with dollar sales up +23.8% and volume rising +18.9%. All other Spirits segments experienced gains as well, with dollar sales up +0.4% and volume declining -0.4%. The latest results further emphasize the widening divide across alcohol categories. Beer and Wine continue to face sustained declines, while Spirits is approaching flat performance. Meanwhile, Prepared Cocktails (BWS) continue to separate themselves from the pack, strengthening their position as the industry's primary source of growth heading into the end of September. **New Jersey, Michigan build momentum while most top markets remain under pressure.** Key state results remained largely aligned with broader US underperformance, with seven of the top ten state markets posting declines in both dollar sales and volume. • New Jersey further distanced itself from the pack, delivering growth in both value and volume. Dollar sales increased 3.9%, while volume rose 5.8%. Michigan also outperformed national trends, with dollar sales growing +2.0%, despite volume declining -0.8%. • Washington remained the weakest-performing key state market, with case volume 13.2% and dollar sales falling 7.1%. The state continues to face pronounced demand challenges, leading declines among major markets. • Regional performance remains highly uneven, with only a select group of states generating meaningful growth while most major markets continue to trend lower. New Jersey has strengthened its position as a clear standout, Michigan has emerged as another bright spot, and Washington's prolonged downturn highlights the wide disparity in performance across markets heading into the end of September. **Channel performance improves**, though Food and Convenience continue to lag • Channel performance improved compared to recent periods, with a majority of major retail outlets returning to dollar growth. Food remained the largest decliner at -1.9%, followed by Convenience at -1.7%. Meanwhile, Club +1.0%, Liquor +1.0%, Mass +1.5%, and All Others +3.9% experienced sales gains. • Volume trends painted a similar picture. Convenience (-4.6%) and Food (-3.1%) continued to face the greatest pressure, while Liquor (-0.2%) remained nearly flat. In contrast, Mass (+0.1%), Club (+3.2%), and All Others (+5.2%) generated volume growth. ### Signorello Auction Delayed 2 Weeks URL: https://bevnews.net/signorello-auction-delayed-2-weeks/ Last updated: 2026-10-06T01:47:37.000Z The foreclosure auction of financially trouble Signorello Estate. the 49 year old winery, was delayed until two weeks at the request of American Ag Credit, a borrower-owned cooperative that finances agriculture businesses, to which Signorello Estate owes $37 million. Signorello was the first winery confirmed to have burned down in the 2017 Atlas Fire. Rebuilding took seven years owing to permitting delays, the pandemic, tariffs and the wine crisis. Those delays doubled the cost of rebuilding to "north of $30 million," more than twice his original estimate. Because of the delays and rising costs, he had to increase the amount of his loan. The result: American AgCredit increased the interest rate on the loan to 12.6% in 20243 from 4.75% in 2018. Ray Signorello had tried to no avail for more than a year to find a borrower. American AgCredit plans to meet Signorello at the winery for the first time since the rebuilding on Friday. He told the San Francisco Chronicle he doesn't know what American AgCredit plans. ### Honig Winery 1st in Napa (But Not U.S.) to Use Ingredient Labels URL: https://bevnews.net/honig-winery-1st-in-napa-but-not-u-s-to-use-ingredient-labels/ Last updated: 2026-10-06T01:32:27.000Z **Honig Vineyard & Winery,** Rutherford, Calif., has become the first in Napa Valley to adopt ingredient labeling, starting with its 2025 Honig Sauvignon Blanc. It may be first in Napa Valley, but it's not the first in the U.S. Among the other wineries disclosing their ingredients are **Ridge Vineyards,** Cupertino, Calif.; Troon Vineyard, Grants Pass, Ore.; Frey Vineyards, Redwood Valley, Calif.; and Foursight Wines, Boonville, Calif. **Alcohol & Tobacco Tax & Trade Bureau** does not require ingredient labels, but the European Union does. All wine sold within the EU's borders must disclose full nutrition and ingredient information either by physical text or on-bottle QR codes. Because many producers ship to Europe, and because consumers are increasingly inerested in finding "clean ingredients," more winemakers are moving toward adopting ingredient and nutrition labeling. Michael Honig says,"For whatever reason, consumers feel that because they don’t understand wine, they can’t drink it, or they shouldn’t drink it. It’s not transparent enough for people. “It’s an opportunity to demystify wine a bit,” said Honig. “We’ve been making wine for thousands of years. It’s a pretty basic product. We’ve got three ingredients. One of them’s already on the damn label anyway,” ### Calif. Law to Allow Wineries to Promote On-PremisesTastings with Social Media Video URL: https://bevnews.net/calif-law-to-allow-wineries-to-promote-on-premisestastings-with-social-media-video/ Last updated: 2026-10-06T00:59:02.000Z Beginning Jan. 1, 2027, California wineries will be able to use video on social media to promote winemaker dinners and tasting events held at retailer premises thanks to passage and signing of California Senate Bill 1273. The successful signing is a result of nearly a decade of work by Napa Valley Vintners to identify legal restrictions that made it difficult for members to promote events at restaurants and other retailers. In 2018, many of the hindrances were addressed in an Assembly bill that eliminated a ban on pictures and illustrations and allowed posting on social media. But it did not authorized video. So Napa Valley Vintners said it went to work to develop and secure passage of Senate Bill 1273. “The way consumers discover wineries and events has changed dramatically since these rules were last updated in 2018,” said **Michelle Novi**, in-house counsel for Napa Valley Vintners. “Video is now one of the most effective ways to reach consumers, especially for small, independent wineries with limited marketing resources. This legislation brings the law in line with how people communicate today and gives wineries across California another important tool to connect with consumers.” ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-74/ Last updated: 2026-10-05T10:00:03.000Z ***Good Morning and Happy Monday, September 5, 2026*** ### [Major Shareholder Rejects Sazerac Bid to Acquire Berentzen-Gruppe AG](https://bevnews.net/major-shareholder-rejects-sazerac-bid-to-acquire-berentzen-gruppe-ag/) Aevum, a Swiss pension fund, said the Sazerac Co.'s price is too low and doesn't fully reflect the German distiller's value. The fund, which holds about 10% of the company, said it will not accept Sazerac's offer and added it is continuing to increase it stake in Berentzen. Sazerac's bid is about 70% above Barentzen's share price before Bloomberg first reported the deal. But Aevum isn't the only entity to say the bid is too low. Analyst at Montega AG value Berentzen at about $7.86 a share. ### [Wes Henderson is Out as CEO Due to Allegations of Misconduct](https://bevnews.net/wes-henderson-is-out-as-ceo-due-to-allegations-of-sexual-misconduct/) Wes Henderson, co-founder of Angel's Envy, and CEO of TKC Distilling, the company behind The Kentucky Castle, the landmark resort he bought in 2023 for $19 million, and True Story Whiskey has been fired. He is accused of secretly firming dozens of family members and guests at the Castle and his Florida vacation home. “Wes unequivocally denies the allegations in the lawsuit,” his attorney said in a statement to the Lexington Herald-Leader, which first broke the story. “It is our understanding ### [September BPI Steady, Tops Prior 2 Years](https://bevnews.net/september-bpi-steady-tops-prior-2-years/) The National Beer Wholesalers Association's Beer Purchasers' Index rose 11 points a year ago to 39 in September while dipping one point from August. Coupled with a relatively higher At-Risk Inventory reading of 54, the results place the beer industry in a contractionary position heading into the fall. Compared to September 2025, all segments recorded higher year-over-year readings, led by Below Premium at 46\. All segments except Premium Lights stayed even or improved from August 2026\. ### [Control State Results Weaken in August: NABCA](https://bevnews.net/control-state-result-weaken-in-august-nabca/) Control state results were generally weaker in August, the National Alcoholic Beverage Control Association reported. While Michigan benefited from three additional selling days compared to the prior year, overall performance remained negative. Continued promotional activity in New Hampshire and increased consumer demand associated with the start of the college football season in West Virginia provided two notable bright spots. Spirits sales declined in August compared to the prior year, with 9 ### [Custom Crush Winery Closes, Leaves Vintners Scrambling](https://bevnews.net/custom-crush-winery-closes-leaves-vintners-scrambling/) Legend Napa Valley, a custom crush winery on a hilltop in Napa County's American Canyon, gave its customers no notice it was shutting down in the middle of harvest season. The move left winemakers panicked and scrambling, the San Francisco Chronicle reports.. Not only did the winemakers have to find new custom crush facilities, but they also had to arrange for the removal of the existing wine that is fermenting and any equipment they had at the winery. One winery operator said it cost him more ### [2 Wineries File Preliminary Injunction Motions Against Napa Restrictions](https://bevnews.net/2-wineries-file-preliminary-injunction-motions-against-napa-restrictions/) Two Napa Valley wineries filed three emergency motions on September 30 asking a federal court to let them keep doing business the way they always have — without a multimillion-dollar road bill, without new barriers to hosting visitors and events, and without threats of fines for pouring wine tastings by appointment, as both wineries have done for decades. The two wineries are Summit Lake Vineyards & Winery and Smith-Madrone Winery. "Our clients aren't asking the Court to break new ground — the ### [Martignetti Cos. to Acquire Girardi Distributors](https://bevnews.net/martignetti-cos-to-acquire-girardi-distributors/) Martignetti Cos., the leading distributor of wines, spirits, and beer in New England, said it agreed to acquire Girardi Distributors, LLC in Massachusetts, marking another milestone in its growth strategy. Girardi Distributors, LLC is a fourth-generation, family-owned beverage distributor established in 1933 and services the Western and Central Massachusetts markets from facilities in Athol and Pittsfield, Mass. The Company represents the Anheuser-Busch portfolio as well as a range of other be ### [FTC Settles with Southern Glazer's, Says It Protects Small Businesses](https://bevnews.net/ftc-settles-with-southern-glazers-said-it-protects-small-businesses/) The Federal Trade Commission said it reached a settlement agreement with Southern Glazer’s Wine & Spirits LLC, the nation’s largest wine and spirits distributor, to address allegedly illegal price-discrimination practices and help small businesses compete with large chain retailers. The sweeping settlement covers nearly all Southern wine and spirits sales to the five largest chain retailers in 26 states. ### [He Knew a Deadline Loomed on Selling THC Beverages, and Now He's Whining](https://bevnews.net/he-knew-a-deadline-loomed-on-selling-thc-beverages-and-now-hes-whining/) In Dec. 189, 2025, Ohio Gov. Mike DeWine line-item vetoed a part of Senate Bill 56 that would have allowed THC drinks to remain on shelves through the end of 2026\. Instead it shorted the grace period to 90 days, meaning the restriction on selling intoxicating hemp and THC beverages took effect March 30\. Ben Capodagli, owner of Cappy's Taproom and Bottle Shop in Loveland, gambled that legal challenges would let him keep selling. That gamble paid off for six months. Now, he has to pull the remain ### [What We're Reading--](https://bevnews.net/what-were-reading-173/) - FTC Puts New Limits on Southern Glazer's Pricing. - California’s Holy Grail: The Good $20 to $30 Wine - And More. . . ***Thanks for reading. I'll be back tomorrow.*** ### ### September BPI Steady, Tops Prior 2 Years URL: https://bevnews.net/september-bpi-steady-tops-prior-2-years/ Last updated: 2026-10-05T06:06:32.000Z The **National Beer Wholesalers Association**'s Beer Purchasers' Index rose 11 points a year ago to 39 in September while dipping one point from August. Coupled with a relatively higher At-Risk Inventory reading of 54, the results place the beer industry in a contractionary position heading into the fall. Compared to September 2025, all segments recorded higher year-over-year readings, led by Below Premium at 46\. All segments except Premium Lights stayed even or improved from August 2026. ![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/10/image.png) Looking across the segments for September: - **The below premium index at 46** is three points higher than September 2025 and six points higher than August 2026. - **The cider segment at 44** is eight points higher than September 2025 and flat with August 2026\. - **The FMB/seltzer index at 44** is one point higher than September 2025 and two points higher than August 2026. - **The imports index at 40** is three points higher than September 2025 and even with August 2026. - **The premium lights index at 39** is six points higher than September 2025 and one point lower than August 2026. - **The premium regular index at 35** is one point higher than September 2025 and four points higher than August 2026. - **The craft index at 23** is seven points higher than both September 2025 and August 2026. ### Control State Result Weaken in August: NABCA URL: https://bevnews.net/control-state-result-weaken-in-august-nabca/ Last updated: 2026-10-05T05:58:57.000Z Control state results were generally weaker in August, the **National Alcoholic Beverage Control Association** reported. While Michigan benefited from three additional selling days compared to the prior year, overall performance remained negative. Continued promotional activity in New Hampshire and increased consumer demand associated with the start of the college football season in West Virginia provided two notable bright spots. Spirits sales declined in August compared to the prior year, with 9 liter volume down 3% and sales down 5.5%, resulting in a negative 2.5% price mix. Rolling 12-month spirits results remained negative, with 9-liter volume down 0.8% and sales down 2.8%, producing a negative 2% price mix. **RTD Cocktails Primary Growth Driver** Category performance was broadly negative. Cocktails, led by canned ready-to-drink (RTD) products, continued to be the primary growth driver, with 9L volume increasing 12.4% and sales rising 8.4%. Irish Whiskey and Cachaca also posted gains. All other major categories declined during the month. Wine sales continued to soften in August, with 9 liter volume decreasing 6.4% and salesl declining 5.0%, yielding a positive 1.4% price mix. Rolling 12-month wine trends remained negative, with 9 liter volume down 3.9% and sales decreasing 2.2%, resulting in a positive 1.7% price mix. **On-Premise** The on-premise channel was also down for spirits in August, with 9-liter volume declining 1.6% and sales decreasing 4.4%. Rolling 12-month on-premise spirits performance remained mixed, with 9-liter liter volume up 0.5% and sales down 1.8%, resulting in a -2.3% price mix. On-premise wine results were mixed in August. 9-liter volume declined 3.1% while sales were essentially flat, generating a positive 3.1% price mix. Longer-term trends remained challenging, with rolling 12-month 9-liter volume down 3.9% and sales decreasing 2%, resulting in a positive 1.9% price mix. ### Custom Crush Winery Closes, Leaves Vintners Scrambling URL: https://bevnews.net/custom-crush-winery-closes-leaves-vintners-scrambling/ Last updated: 2026-10-05T05:47:00.000Z **Legend Napa Valley**, a custom crush winery on a hilltop in Napa County's American Canyon, gave its customers no notice it was shutting down in the middle of harvest season. The move left winemakers panicked and scrambling, the [San Francisco Chronicle](https://www.sfchronicle.com/food/wine/article/legend-winery-wine-napa-22435634.php?ref=bevnews.net) reports.. Not only did the winemakers have to find new custom crush facilities, but they also had to arrange for the removal of the existing wine that is fermenting and any equipment they had at the winery. One winery operator said it cost him more than $50,000 to move from the winery and indicated that after the crush is completed, a lawsuit is likely. The property on which the winery sit had been sold last year to a real estate investment management firm which had developed a 291-unit apartment complex next door. But, the firm said, the property was not acquired because it planned to build anything and the real estate firm did not require the winery to close. It said it understood the closure was related to current business conditions. ### 2 Wineries File Preliminary Injunction Motions Against Napa Restrictions URL: https://bevnews.net/2-wineries-file-preliminary-injunction-motions-against-napa-restrictions/ Last updated: 2026-10-05T05:23:42.000Z Two Napa Valley wineries filed three emergency motions on September 30 asking a federal court to let them keep doing business the way they always have — without a multimillion-dollar road bill, without new barriers to hosting visitors and events, and without threats of fines for pouring wine tastings by appointment, as both wineries have done for decades. The two wineries are Summit Lake Vineyards & Winery and Smith-Madrone Winery. "Our clients aren't asking the Court to break new ground — they're asking Napa County to honor what it has already acknowledged, in writing and under oath, for years," said Joseph Infante, counsel for the wineries. **Motion #1: A Multimillion-Dollar Bill for Someone Else's Traffic** Summit Lake argues it's being forced to pay for a problem it didn't cause. Napa County wants Summit Lake to spend more than $2 million rebuilding a shared private road to commercial standards. But according to Summit Lake, the County's own stated reason for requiring the fix isn't Summit Lake's traffic at all — it's the combined effect of traffic from more than a dozen other properties that also use the same road. Summit Lake says its own day-to-day operations wouldn't add a single additional car. In other words, Summit Lake argues, Napa County wants one small winery to pay to fix a road problem the County itself says is caused by everyone else. The motion argues this is not just unfair, but unconstitutional. **Motion #2: Hosting Visitors and Events** Summit Lake and Smith-Madrone also challenge how Napa County decides which winery gatherings are allowed. The wineries say County rules already let them host certain kinds of gatherings — things like harvest celebrations, winemaker dinners, and food-and-wine pairings — as a normal part of running a winery. But, they argue, the County has been requiring the same burdensome approval process for these casual, everyday gatherings that it uses for large commercial business events. The motion also challenges how the County decides whether a bigger business event gets approved at all, arguing the process lets county officials pick and choose based on what the event is about and who's attending — the kind of decision the Constitution doesn't let the government make. **Motion #3: Private Wine Tastings** Summit Lake and Smith-Madrone are also asking the Court to let them keep offering private, by-appointment wine tastings — a practice at the heart of how small wineries do business. For Smith-Madrone, the motion argues that Napa County repeatedly told two federal courts — and admitted in sworn discovery responses — that the winery's 1973 permit allows private, by-appointment tastings with no cap on the number of visitors. The County has since reversed itself, telling the winery it doesn't actually know what the permit does and doesn't allow. For Summit Lake, the motion argues that its 1984 permit only bars tastings open to the general public — not private, scheduled appointments, which Summit Lake has offered for decades. The winery also challenges the County's position that a decades-old estimate of "2" visitors per week, written on its original 1984 application, is now a hard cap it must never exceed — even though the application never used the word "maximum" or "limit." **Even County Officials Say the Rules Are Too Vague to Follow** The wineries argue that much of this fight traces back to a basic problem: Napa County can't say what many of its own winery rules actually mean. According to the motions, County officials have admitted — in sworn court filings — that they have no definition for the terms at the center of these disputes, including "public tasting," "private tasting," "winetasting," "advertising," and "unsolicited." Asked directly what these words mean, the County's answer has been that it relies only on their "ordinary and commonly understood meaning" — not any written rule, regulation, or guidance. Court records show Napa's own planning staff warned the Board of Supervisors as far back as 2009 that the County's winery rules could be "reversed or re-interpreted" at any time and risked being "considered arbitrary." A 2015 memo to the Board described the same rules as "imprecise" and lacking "meaningful guidance." And in 2025, Napa County's own Civil Grand Jury — after a seven-month investigation — found that winery owners "have expressed confusion" about what counts as a tasting or event under their own permits, that permit conditions "vary almost on a winery-by-winery basis." The wineries argue that rules this unclear can't fairly be used to threaten a business with fines or shutdowns. ### Martignetti Cos. to Acquire Girardi Distributors URL: https://bevnews.net/martignetti-cos-to-acquire-girardi-distributors/ Last updated: 2026-10-05T05:06:01.000Z **Martignetti Cos**., the leading distributor of wines, spirits, and beer in New England, said it agreed to acquire **Girardi Distributors, LLC** in Massachusetts, marking another milestone in its growth strategy. Girardi Distributors, LLC is a fourth-generation, family-owned beverage distributor established in 1933 and services the Western and Central Massachusetts markets from facilities in Athol and Pittsfield, Mass. The Company represents the Anheuser-Busch portfolio as well as a range of other beer, wine and spirits products. It has been operated by **George R. “Buddy” Girardi and Judith A. Girardi** since 1982\. This acquisition extends Martignetti’s total beverage alcohol strategy to represent beer, wine, spirits and alternative product categories to its customer base across New England. This latest transaction follows Martignetti’s two recent acquisitions of Anheuser-Busch distributorships in Massachusetts in 2024, Quality Beverage and Anheuser-Busch's AB One Boston operation, building on its position as the region's leading distributor. "We are pleased to welcome Girardi Distributors to Martignetti," said **Carl and Carmine Martignetti,** Principals of Martignetti Cos. "We look forward to continuing the renowned legacy that the Company has established in its more than 90-year history. We’re excited to build an expanded platform for growth for our combined associates, customers and supplier partners.” Judith Girardi said “We wanted a successor to the Girardi legacy that, like Martignetti, has a reputation for great service, strong relationships, and customer satisfaction. Those are the same values that have guided Girardi since 1933, and they are exactly what our customers and suppliers have come to expect from us. The communities we serve in Western and Central Massachusetts will be in excellent hands.” The transaction is expected to close this fall. ### FTC Settles with Southern Glazer's, Says It Protects Small Businesses URL: https://bevnews.net/ftc-settles-with-southern-glazers-said-it-protects-small-businesses/ Last updated: 2026-10-05T06:18:19.000Z The **Federal Trade Commission** said it reached a settlement agreement with Southern Glazer’s Wine & Spirits LLC, the nation’s largest wine and spirits distributor, to address allegedly illegal price-discrimination practices and help small businesses compete with large chain retailers. The sweeping settlement covers nearly all Southern wine and spirits sales to the five largest chain retailers in 26 states. The settlement will also provide direct cash payments to harmed small businesses if an independent monitor finds that Southern violates the settlement order going forward. “This settlement marks a significant milestone for the FTC in its enforcement of the Robinson-Patman Act, which Congress enacted to empower small businesses to compete against large ones,” said **Daniel Guarnera**, director of the FTC’s Bureau of Competition. “Small businesses are an invaluable part of the American economy and way of life. The FTC is committed to ensuring that all businesses, no matter their size, can compete on a fair and level playing field to serve their customers and boost the entire American economy.” The FTC’s settlement with Southern delivers a successful conclusion to the Commission’s first enforcement action under the Robinson-Patman Act in a generation. Under the terms of a [proposed stipulated order filed by the FTC](https://www.ftc.gov/system/files/ftc%5Fgov/pdf/SGWS-ProposedStipulatedConsentDecreeandOrder.pdf?ref=bevnews.net), Southern will face limitations on its ability to charge small, independent retailers higher prices for wine and spirits than it charges competing large retail chains. The FTC’s settlement resolves a [lawsuit](https://www.ftc.gov/news-events/news/press-releases/2024/12/ftc-sues-southern-glazers-illegal-price-discrimination?ref=bevnews.net) brought by the Commission in 2024, which alleges that Southern violated the Robinson-Patman Act by depriving small, independent businesses access to discounts and rebates that were available to large competitors. As alleged in the complaint, these pricing practices interfere with the ability of independent retailers to compete against large national and regional chains and big box stores. Under the Robinson-Patman Act, it is generally unlawful for sellers to engage in price discrimination that harms competition by charging higher prices to disfavored retailers that purchase similar goods. According to the FTC’s complaint, Southern charged significantly higher prices for sales of identical bottles of wine and spirits during the same time period to independent retailers as compared to competing large chains, like Total Wine, Walmart and Kroger, even when the stores were located a few miles or even a few blocks from each other. Southern engaged in discriminatory pricing via a variety of mechanisms, such as by offering discounts and rebates to large buyers that were inaccessible to small competitors and were not justified by differences in the cost of distributing products to different retailers, the FTC’s complaint further alleged. **Settlement Terms** To resolve the FTC’s complaint, Southern has agreed to a series of conditions that will disincentivize the company from engaging in discriminatory pricing and compensate independent retailers if they are harmed. Specifically, the terms of the proposed stipulated order target “paired” transactions where Southern sells a product to a chain retailer at one price while contemporaneously selling that same product to a nearby independent retailer at a significantly higher price. Southern will be in violation of the FTC’s proposed stipulated order, if, among other conditions, the paired transactions involve: - Significant price discrimination (exceeding a maximum threshold based on state-specific operating costs) - Recurring price discrimination (in the aggregate, exceeding $5,000 over a 12-month period) Where a set of discriminatory paired transactions meets certain specifications, Southern can resolve the violation by paying the independent retailer 1.5 times the full aggregated price-differential amount. If Southern does not redress the price discrimination, the FTC can bring an enforcement action, and, if the Commission prevails, Southern must pay the independent retailer double the aggregated price differentials. The FTC’s proposed stipulated order will remain in effect for six years and will be overseen by an independent monitor. The states covered by the order are Alaska, Arizona, Arkansas, California, Colorado, Delaware, Florida, Hawaii, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Minnesota, Missouri, Nebraska, Nevada, New Mexico, New York, North Dakota, Oklahoma, South Carolina, Tennessee, Texas and Washington. The Commission vote to issue the proposed stipulated order was 2-0\. The order was filed in the U.S. District Court for the Central District of California. [Chairman Andrew N. Ferguson](https://www.ftc.gov/legal-library/browse/cases-proceedings/public-statements/statement-chairman-andrew-n-ferguson-matter-southern-glazers-wine-spirits-llc?ref=bevnews.net) and [Commissioner Mark R. Meador](https://www.ftc.gov/legal-library/browse/cases-proceedings/public-statements/statement-commissioner-mark-r-meador-matter-southern-glazers-wine-spirits-llc?ref=bevnews.net) issued separate statements. Stipulated orders have the force of law when approved and signed by the District Court judge. ### Wes Henderson is Out as CEO Due to Allegations of Sexual Misconduct URL: https://bevnews.net/wes-henderson-is-out-as-ceo-due-to-allegations-of-sexual-misconduct/ Last updated: 2026-10-05T04:40:23.000Z **Wes Henderson**, co-founder of **Angel's Envy**, and CEO of **TKC Distilling**, the company behind [The Kentucky Castle](https://www.thekentuckycastle.com/?ref=bevnews.net), the landmark resort he bought in 2023 for $19 million, and [True Story Whiskey](https://truestorywhiskey.com/?ref=bevnews.net) has been fired. He is accused of secretly firming dozens of family members and guests at the Castle and his Florida vacation home. “Wes unequivocally denies the allegations in the lawsuit,” his attorney said in a statement to the [*Lexington Herald-Leader*](https://www.kentucky.com/lexgoeat/bourbon/article317442089.html?ref=bevnews.net), which first broke the story. “It is our understanding that the complaint will be voluntarily dismissed. If that does not happen, he is prepared to vigorously defend himself.” Kyle Henderson, one of his sons, will assume CEO duties while the company conducts “a full and independent investigation,” said Charity Bird, an attorney for TKC Distilling. “The company remains committed to addressing the matter responsibly and to ensuring that the investigation is conducted thoroughly and fairly,” she said. In a civil lawsuit, family members accuse Henderson of invasion of privacy and voyerism. They say they discovered the hidden cameras including devices capable of live streaming, while vacationing at his home near Melbourne, Fla. According to the lawsuit, the footage show people in various stages of undress, using the restroom and engaged in sexual activity. Some of the cameras were disguised as fire alarms. clocks, speakers, fans, charging blocks and outlet extenders. One was installed in a bathroom air vent above a toilet, the lawsuit says. Forty people were allegedly recorded without their knowledge by the cameras. The lawsuit also alleges the footage shows Henderson installing the cameras and positioning them to record beds. Others filmed Henderson having sex with women other than his wife as well as other adults engaging in sexual activity, according to the Lexington Herald-Leader. Henderson is a member of the Kentucky Bourbon Hall of Fame. No criminal charges have been filed thus far. ### Major Shareholder Rejects Sazerac Bid to Acquire Berentzen-Gruppe AG URL: https://bevnews.net/major-shareholder-rejects-sazerac-bid-to-acquire-berentzen-gruppe-ag/ Last updated: 2026-10-05T02:07:24.000Z Aevum, a Swiss pension fund, said the Sazerac Co.'s price is too low and doesn't fully reflect the German distiller's value. The fund, which holds about 10% of the company, said it will not accept Sazerac's offer and added it is continuing to increase it stake in Berentzen. Sazerac's bid is about 70% above Barentzen's share price before Bloomberg first reported the deal. But Aevum isn't the only entity to say the bid is too low. Analyst at Montega AG value Berentzen at about $7.86 a share. But they said the don't see short-tern price potential beyong the offer price and downgraded the stock to hold from buy. For its part, Sazerac says its offer is compelling, called its bid "very attractive" and said Berentzen would gain a long-term family owner. ### What We're Reading-- URL: https://bevnews.net/what-were-reading-173/ Last updated: 2026-10-05T05:14:48.000Z ### [FTC Puts New Limits on Southern Glazer's Pricing. One Independent Shop Shows Why](https://creators.yahoo.com/lifestyle/story/ftc-puts-new-limits-on-southern-glazers-pricing-one-independent-shop-shows-why-190157872.html?ref=bevnews.net) Southern Glazer's distributes roughly one out of every three bottles of wine and spirits purchased in the U.S. The FTC settlement raises a bigger question about an alcohol-distribution system built after Prohibition and the power it gives the companies in the middle. (Noel Burgess via Yahoo! creators) ### [California’s Holy Grail: The Good $20 to $30 Wine](https://www.nytimes.com/2026/10/01/dining/drinks/california-wine-moderately-priced.html?ref=bevnews.net) Cheap bottles have mostly meant bad, processed wines. The hope is that good wine from well-farmed grapes at a slightly higher price will fill a need. (New York Times/Eric Asimov) ### [Wine Has a Demand Problem. Napa Is Making It Harder.](https://winexmagazine.com/wine-has-a-demand-problem-napa-is-making-it-harder/?ref=bevnews.net#google%5Fvignette) Napa helped America fall in love with wine. As the industry searches for its next generation of drinkers, has visiting its most famous region become too complicated? ### He Knew a Deadline Loomed on Selling THC Beverages, and Now He's Whining URL: https://bevnews.net/he-knew-a-deadline-loomed-on-selling-thc-beverages-and-now-hes-whining/ Last updated: 2026-10-05T01:46:22.000Z In Dec. 189, 2025, Ohio Gov. Mike DeWine line-item vetoed a part of Senate Bill 56 that would have allowed THC drinks to remain on shelves through the end of 2026\. Instead it shorted the grace period to 90 days, meaning the restriction on selling intoxicating hemp and THC beverages took effect March 30\. Ben Capodagli, owner of Cappy's Taproom and Bottle Shop in Loveland, gambled that legal challenges would let him keep selling. That gamble paid off for six months. Now, he has to pull the remaining product from his shelves. So he turned to WLWT in Cincinnati to complain. "So we literally pulled off like, $7,000 worth of inventory Monday morning, you know, took it - (it's) sitting in the garage at my house, and at my other store we pulled out about $2 to $3,000 of inventory," Capodagli said. He added, "We are just trying to blow out the rest because the people on the other lawsuit kind of expect that this is going to follow in the same manner." What WLWT didn't report was one of the two lawsuits annouynced it hadn't collected enough signatures to block the law from taking effect. And WLWT also failed report is that he had six additional months to use up existing inventory. Obviously, their reporter didn't ask that question. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-73/ Last updated: 2026-10-02T10:00:25.000Z ***Good Morning, and Happy Friday, October 2, 2026*** ### [Stoller Wine Adds 43.8 Acres to Chehalem Estate](https://bevnews.net/stoller-wine-adds-43-8-acres-to-chehalem-estate/) Stoller Wine Group said it purchased the former Pamplin Family Winery and will add it to the adjacent Chehalem Estate. creating a 255-acre campus for Chehalem's vineyards, winemaking and hospitality experiences. The 43.81-acre property includes a winery, agricultural buildings, cold storage warehouse and home, along with 15 acres of vineyard planted to Pinot Noir, Pinot Gris and Chardonnay. The purchase builds on Chehalem's continued investment following the opening of the Chehalem Estate Tast ### [Black Box Wines, NHL Announce Multiyear U.S. Partnership](https://bevnews.net/black-box-wines-nhl-announce-multiyear-u-s-partnership/) Black Box Wines, the Most Awarded Boxed Wine Brand, and the National Hockey League today announced a multiyear U.S. partnership naming Black Box the first official wine of the NHL. The partnership will introduce an integrated marketing platform called Wine Wednesdays to bring wine to one of the NHL’s marquee broadcast nights of the week and make Black Box part of the viewing ritual for hockey fans around the country. Black Box offers premium, approachable wine in convenient formats and varietal ### [NVV Supports Working Families with $1.2M for Afterschool Programs](https://bevnews.net/nvv-supports-working-families-with-1-2m-for-afterschool-programs/) Napa Valley Vintners (NVV) is investing $1.2 million in local afterschool and summer programs that reach children from their early years through their teens. Together, these programs serve 8,500 Napa County students, providing opportunities to learn and grow outside of the school day while giving working families the reassurance that their children are cared for and engaged. For students, their time is filled with opportunities. They can get help with homework, participate in STEM and the arts ### [Manufacturing Activity Expands for 9th Consecutive Month](https://bevnews.net/manufacturing-activity-expands-for-9th-consecutive-month/) Economic activity in the manufacturing sector expanded in September for the ninth consecutive month, the nation’s supply executives say in the latest Institute for Supply Management Manufacturing PMI Report. “In September, U.S. manufacturing activity remained in expansion territory. Of the five subindexes that make up the PMI, only New Orders and Employment grew faster than the previous month. In September, 40% of the comments were positive and 60 percent negative, with a 1-to-1.6 ratio of pos ### [Absolut Vodka Embarks on New Creative Era with Kaws](https://bevnews.net/absolut-vodka-embarks-on-new-creative-era-with-kaws/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/10/Absolut-KAWS-Bottle-1.jpg)](https://bevnews.net/absolut-vodka-embarks-on-new-creative-era-with-kaws/) Absolut Vodka has unveiled an Artist Edition collaboration with world-leading contemporary artist KAWS, reimagining its iconic apothecary-shaped bottle through KAWS' unmistakable visual language, with the premium, smooth vodka Absolut is known for. Since its early collaborations with artists such as Andy Warhol more than 40 years ago, Absolut has always challenged the familiar by opening minds to new perspectives. In addition to its artist collaborations (more than 550 artists have contributed ### [Paragraph Wine Intros French Chardonnay as 2nd Release](https://bevnews.net/paragraph-wine-intros-french-chardonnay-as-2nd-release/) Paragragh today announced the launch of Paragragh Chardonnay, a dry white wine crafted from 100% French Chardonnay, with the alcohol gently removed to below 0.5% ABV. SRP: $38\. Following Paragragh's inaugural Spanish Tempranillo, the Chardonnay introduces a new grape, origin and taste profile, with new food pairings and drinking occasions. ### [Creators of 1st Dairy-Free Bourbon Cream Launch Crowdfunding](https://bevnews.net/creators-of-1st-dairy-free-bourbon-cream-launch-crowdfunding/) Misunderstood Brands, the company behind Oatrageous Oat Milk Cream Liqueur and Misunderstood Whiskey Co., launched its Regulation Crowdfunding (Reg CF) offering on Wefunder (https://wefunder.com/misunderstood.brands), opening the company's growth story to everyday investors for the first time. The round allows fans, industry insiders, and consumer-brand investors to invest starting at $100\. In 2025, Misunderstood Brands had sales of $1.7 million, up 25% from a year earlier. ### [Rombauer Vineyards, Lane Boosts Toast Western Style with Joy Boot](https://bevnews.net/rombauer-vineyards-lane-boosts-toast-western-style-with-joy-boot/) Rombauer Vineyards, the Napa Valley winery celebrated for its iconic Carneros Chardonnay, today announces the release of the limited-edition "Joy" Boot, created in partnership with artisanal Western footwear brand Lane Boots. The collaboration bridges wine country elegance with timeless Western craftsmanship for an unexpected style crossover. Translating Rombauer's visual legacy into a premium silhouette, the "Joy" Boot pairs Lane Boots' signature hand-stitched detailing with rich design cues ### [Appleton Estates Hearts Collection 1999 Returns](https://bevnews.net/appleton-estates-hearts-collection-1999-returns/) Appleton Estate announced the 2026 release of Hearts Collection 1999, now aged for 26 years. First released in 2020, this new vintage has spent five additional tropical years aging, adding new layers of depth and complexity to an already remarkable rum. Crafted in the heart of Nassau Valley by Master Blender Joy Spence in partnership with rum connoisseur Luca Gargano, this release celebrates the rarity and artistry of the Estate's 100% pot-still rums. On the Nose and Palate: Subtle aromas of ### [Smirnoff Ice Partners with Brittany Broski for Brand's 1st Holiday Bash](https://bevnews.net/smirnoff-ice-partners-with-brittany-broski-for-brands-1st-holiday-bash/) Smirnoff Ice and Brittany Broski are making it official. The two are joining forces for a partnership that kicks off with Halloween and only gets more delightfully absurd from there. The partnership kicks off this Halloween with the launch of the Smirnoff Ice Bottle Costume, giving fans a way to show up as the most recognizable guest at the party. Available for purchase starting today at Shop.Smirnoff.com, it's the answer to any last minute costume scramble. "Brittany brings this perfectly cha ### [Jacob's Pardon, Born From an FDR Pardon, Releases Its 1st Bourbon](https://bevnews.net/jacobs-pardon-born-from-an-fdr-pardon-releases-its-1st-bourbon/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/10/Jacob-Pardon-launches-its-first-ever-bourbon-1.jpg)](https://bevnews.net/jacobs-pardon-born-from-an-fdr-pardon-releases-its-1st-bourbon/) (Supplied) Jacob's Pardon, the American whiskey rooted in documented Prohibition-era family history, is launching its first bourbon. The four-grain, multi-distillery blend was developed by the Taub family in collaboration with whiskey expert F. Paul Pacult, bringing together liquid from Kentucky, Ohio, and Indiana. The launch of this new bourbon is the culmination of an extensive process of evaluating various blends until each component worked in perfect harmony. ### [Via Carota Craft Cocktails Reimagines Sparkling Cosmopolitan](https://bevnews.net/via-carota-craft-cocktails-reimagines-sparkling-cosmopolitan/) Via Carota Craft Cocktails launched the Sparkling Cosmo: triple-distilled vodka, tart cranberry, fresh lime and bright orange zest, topped with crisp sparkling wine and bottled for whenever the moment calls for it. The launch comes as consumers fall back in love with the Cosmo and drinkers return to the celebratory, unapologetically fun cocktails they've always toasted with. The Sparkling Cosmo meets that moment head-on: instantly recognizable, a little unexpected and ready the second it's chi ### [Old Vine Registry Launches the OVR Seal](https://bevnews.net/old-vine-registry-launches-the-ovr-seal/) The Old Vine Registry (OVR), the world’s largest and most authoritative public database of old vineyards, today launched the OVR Seal. The program lets registered producers and the trade put a vineyard’s documented old-vine status in front of consumers directly, via wine labels, digital marketing materials, and more. ### [What I'm Reading --](https://bevnews.net/what-were-reading-172/) - How to get Gen Z interested in fine wine - The Next Frontier for Obesity Drugs Isn’t How Much Weight You Lose, but What Kind - What Grapevines Can Tell Us About Fighting Smoke Taint ***Thanks for reading and have a wonderful weekend. I'll see you next week. – Joel*** --- ### ### Absolut Vodka Embarks on New Creative Era with Kaws URL: https://bevnews.net/absolut-vodka-embarks-on-new-creative-era-with-kaws/ Last updated: 2026-10-02T03:58:49.000Z Absolut Vodka has unveiled an Artist Edition collaboration with world-leading contemporary artist KAWS, reimagining its iconic apothecary-shaped bottle through KAWS' unmistakable visual language, with the premium, smooth vodka Absolut is known for. Since its early collaborations with artists such as Andy Warhol more than 40 years ago, Absolut has always challenged the familiar by opening minds to new perspectives. In addition to its artist collaborations (more than 550 artists have contributed over 850 artworks inspired by the distinctive Absolut Vodka bottle since the 1980s), Absolut has recently partnered with cultural brands and platforms including Tabasco and Coachella. "Our collaboration with KAWS reimagines the iconic Absolut bottle as a witty, unexpected work of art that feels at home on a collector's shelf or at the center of a gathering with friends," **Caroline Begley**, U.S. Vice President of Marketing for Absolut said. "The new Artist Edition is a bold expression of Absolut's longstanding creative legacy and our belief that great art should be accessible to everyone. By bringing KAWS' remarkable vision to one of our most iconic assets, we're creating a cultural statement piece that celebrates creativity, self-expression and the power of art to connect people." The Absolut Kaws Artist Edition bottle (40% ABV) is available for pre-order beginning Oct. 1 at [Absolut.com](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4786827-1&h=4065664053&u=http%3A%2F%2Fwww.absolut.com%2Fen-us%2Fproducts%2Fabsolut-kaws%2F%3Futm%5Fsource%3Dpress%5Frelease%26utm%5Fmedium%3Dreferral%26utm%5Fcampaign%3Df27%5Fabsolut%5Fkaws&a=Absolut.com&ref=bevnews.net) and rolling out on shelves of select retailers in the US, available for a limited time while supplies last. ### Paragraph Wine Intros French Chardonnay as 2nd Release URL: https://bevnews.net/paragraph-wine-intros-french-chardonnay-as-2nd-release/ Last updated: 2026-10-02T03:48:43.000Z **Paragragh** today announced the launch of Paragragh Chardonnay, a dry white wine crafted from 100% French Chardonnay, with the alcohol gently removed to below 0.5% ABV. SRP: $38. Following Paragragh's inaugural Spanish Tempranillo, the Chardonnay introduces a new grape, origin and taste profile, with new food pairings and drinking occasions. **On the Nose and Palate:** Stone-fruit aromas of peach and nectarine are complemented by crisp apple, lemon, brioche and subtle toasted hazelnut, with French oak adding texture and savory complexity. Bright and layered, it finishes dry, fresh and precise. A natural partner for seafood, roast chicken, soft cheeses and delicately spiced dishes, it can also be enjoyed chilled as an aperitif. The grapes come from cooler vineyard sites in Southwest France, shaped by altitude and Atlantic and Pyrenean influences. "With Chardonnay, I was looking for a wine that could combine freshness with real texture and complexity. The cooler sites we selected in Southwest France give us the natural acidity and fruit definition we need, while partial malolactic fermentation and French oak bring fullness through the mid-palate. The result is bright and precise, but also layered and complete," said Duncan Shouler, Head Winemaker. ### Creators of 1st Dairy-Free Bourbon Cream Launch Crowdfunding URL: https://bevnews.net/creators-of-1st-dairy-free-bourbon-cream-launch-crowdfunding/ Last updated: 2026-10-02T03:41:12.000Z Misunderstood Brands, the company behind **Oatrageous Oat Milk Cream Liqueur** and **Misunderstood Whiskey Co.**, launched its Regulation Crowdfunding (Reg CF) offering on Wefunder ([https://wefunder.com/misunderstood.brands](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4787308-1&h=1914821809&u=https%3A%2F%2Fwefunder.com%2Fmisunderstood.brands&a=https%3A%2F%2Fwefunder.com%2Fmisunderstood.brands&ref=bevnews.net)), opening the company's growth story to everyday investors for the first time. The round allows fans, industry insiders, and consumer-brand investors to invest starting at $100. In 2025, Misunderstood Brands had sales of $1.7 million, up 25% from a year earlier. Retail depletions were up 32% last year. It has about 32,000 retail point in 32 statees. Account reorder rate is above 50%. Oatrageous and Misunderstood Whiskey are both available at Total Wine & More, Wegmans, Publix, Spec's, and Meijer, with Walmart and Whole Foods slated for Q4 2026\. Oatrageous Espresso is also served as an exclusive cream liqueur on JetBlue flights, reaching an estimated 40 million customers nationwide. The company was also awarded a Golden Ticket at Walmart's Open Call, extended to roughly 1 in 5 invited brands, and is preparing a national rollout tied to a 100-store Florida pilot launching this fall. The offering is structured as a SAFE with an $14MM valuation cap and a 20% discount, targeting $1,235,000 under Regulation Crowdfunding. The minimum investment is $100\. Proceeds are earmarked for sales headcount, local advertising and promotion, new product COGS, digital marketing, and working capital as the company scales distribution and launches a new 100mL premium canned RTD line — currently the fastest-growing category in beverage alcohol and already approved for distribution at Total Wine. Misunderstood Brands is backed by a board and advisory group whose members include alumni of Bacardi, Pernod Ricard, Beam Suntory, Campari, Diageo, William Grant & Sons, Sazerac, and Moët Hennessy. Advisors also include Karen Weiler, former Global Brand President of M.A.C. Cosmetics, and Brooke Swensen, Chief Commercial Officer of Ripple Foods. ### Rombauer Vineyards, Lane Boosts Toast Western Style with Joy Boot URL: https://bevnews.net/rombauer-vineyards-lane-boosts-toast-western-style-with-joy-boot/ Last updated: 2026-10-02T03:24:44.000Z [Rombauer Vineyards](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4785890-1&h=2769276752&u=https%3A%2F%2Fwww.rombauer.com%2F%3Fsrsltid%3DAfmBOoobck3Gsy0y4lQZFupxjmUogfSy%5F2U-fVZNDR30zQhjaapT9Kh8&a=Rombauer+Vineyards&ref=bevnews.net), the Napa Valley winery celebrated for its iconic Carneros Chardonnay, today announces the release of the limited-edition "Joy" Boot, created in partnership with artisanal Western footwear brand [Lane Boots](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4785890-1&h=1611244710&u=https%3A%2F%2Flaneboots.com%2F&a=Lane+Boots&ref=bevnews.net). The collaboration bridges wine country elegance with timeless Western craftsmanship for an unexpected style crossover. Translating Rombauer's visual legacy into a premium silhouette, the "Joy" Boot pairs Lane Boots' signature hand-stitched detailing with rich design cues inspired by Rombauer's Napa Valley estate. Crafted from Chardonnay-washed leather reminiscent of the winery's best-selling, golden-hued flagship wine, the boot features delicate metallic embroidery depicting vineyard grapevines and mustard blooms on the shaft, complemented by a suede vamp and heel. Every pair is finished with Rombauer's distinctive brand seal set against custom, "Rombauer Blue" soles, offering a subtle nod to the winery's legacy from heel to toe. The limited-edition "Joy" Boot will be available for $395 exclusively at [https://www.rombauer.com/lane-boots/](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4785890-1&h=1583575556&u=https%3A%2F%2Fnam11.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.rombauer.com%252Flane-boots%252F%26data%3D05%257C02%257Csochoco%2540nikecomm.com%257Ceb139ec68bb444aa9bfe08df1e4f35ed%257C4bcc5b0c583440b6be5b9ff267373fcc%257C0%257C0%257C639262997698422698%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DY8hHocs76GTYvJ%252FrlbAHLj4HOdOwVC1e6OIboHil%252BgE%253D%26reserved%3D0&a=https%3A%2F%2Fwww.rombauer.com%2Flane-boots%2F&ref=bevnews.net), while quantities last. ### Appleton Estates Hearts Collection 1999 Returns URL: https://bevnews.net/appleton-estates-hearts-collection-1999-returns/ Last updated: 2026-10-02T03:16:54.000Z **Appleton Estate** announced the 2026 release of **Hearts Collection 1999**, now aged for 26 years. First released in 2020, this new vintage has spent five additional tropical years aging, adding new layers of depth and complexity to an already remarkable rum. Crafted in the heart of Nassau Valley by Master Blender Joy Spence in partnership with rum connoisseur Luca Gargano, this release celebrates the rarity and artistry of the Estate's 100% pot-still rums. **On the Nose and Palate:** Subtle aromas of chocolate, coffee, and dried fruit rise on the nose, threaded with spicy, herbal, and floral notes. On the palate, the rum delivers an exceptionally smooth, long-honeyed oak finish with a remarkable body and complexity that lingers long after the last sip. Drawn from just 10 casks, this highly limited expression joins Appleton Estate's most coveted and collectable releases, and is perfect for sipping and savoring. **Availability:** Premium US spirits retail outlets, with an SRP of approximately $500 USD ### Smirnoff Ice Partners with Brittany Broski for Brand's 1st Holiday Bash URL: https://bevnews.net/smirnoff-ice-partners-with-brittany-broski-for-brands-1st-holiday-bash/ Last updated: 2026-10-02T02:53:48.000Z Smirnoff Ice and Brittany Broski are making it official. The two are joining forces for a partnership that kicks off with Halloween and only gets more delightfully absurd from there. The partnership kicks off this Halloween with the launch of the **Smirnoff Ice Bottle Costume,** giving fans a way to show up as the most recognizable guest at the party. Available for purchase starting today at [Shop.Smirnoff.com](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4787808-1&h=708118170&u=http%3A%2F%2Fshop.smirnoff.com%2F&a=Shop.Smirnoff.com&ref=bevnews.net), it's the answer to any last minute costume scramble. "Brittany brings this perfectly chaotic energy and undeniable charm that feels right at home with Smirnoff Ice," said **Fergus McCarthy**, Director of Smirnoff Ice. "We wanted to give her the keys and create things together that only Brittany and Smirnoff Ice could pull off. Halloween is just the start, and we can't wait to show everyone what else we have planned together." Later this month, Brittany will host Smirnoff Ice's first-ever Halloween bash—an over-the-top night of spooky surprises, unexpected moments and next-level costumes, bringing together creators and celebrities for a Halloween celebration unlike anything the brand has done before, complete with a costume contest judged by Broski herself. ### Jacob's Pardon, Born From an FDR Pardon, Releases Its 1st Bourbon URL: https://bevnews.net/jacobs-pardon-born-from-an-fdr-pardon-releases-its-1st-bourbon/ Last updated: 2026-10-02T02:48:44.000Z **Jacob's Pardon**, the American whiskey rooted in documented Prohibition-era family history, is launching its first bourbon. The four-grain, multi-distillery blend was developed by the Taub family in collaboration with whiskey expert F. Paul Pacult, bringing together liquid from Kentucky, Ohio, and Indiana. The launch of this new bourbon is the culmination of an extensive process of evaluating various blends until each component worked in perfect harmony, with the result being a 90-proof bourbon crafted with balance and complexity. **How It's Made:** With this expression, Master Blender **F. Paul Pacult** brings together four grains to create a layered yet cohesive profile. Corn provides the foundation, while rye, wheat, and malted barley contribute spice, softness, and additional depth. "Blending takes patience. Countless combinations are evaluated until every element transforms into perfect harmony. This is a blend that made me say 'wow,'" says Pacult. "The four-grain approach gives us the ability to build complexity while simultaneously keeping the profile balanced, concentrated, and consistent. Blending isn't about creating novelty. It's about making a bourbon that people want to come back to." **On the nose and palate:** Cherry, honey, and orange lead into flavors of caramel, vanilla, and spice. The finish is clean, polished, and lingering, offering enough structure for sipping while remaining approachable enough for cocktails. **Availability:** Nationwide, SRP:$59.99. **About the Name:** Jacob and Abner Taub were brothers and bootleggers who successfully operated a clandestine whiskey plant. It was raided on Feb. 11, 1929\. They were arrested and convicted of illicitly making and transporting barrel scraping with the intent to use them in flavoring whiskey. President Roosevelt pardoned them in 1935 and they joined with their brother who had launched a legal rectifying business in December 1932, immediately after Repeal of Prohibition. Martin's descendants built **Palm Bay International**, one of the largest U.S. wine and spirits importers. Their descendants, the third-generation Marc and Jake Taub, launched Jacob's Pardon as a tribute to the brothers Prohibition history and their FDR pardon. ### Via Carota Craft Cocktails Reimagines Sparkling Cosmopolitan URL: https://bevnews.net/via-carota-craft-cocktails-reimagines-sparkling-cosmopolitan/ Last updated: 2026-10-02T02:15:48.000Z Via Carota Craft Cocktails launched the **Sparkling Cosmo**: triple-distilled vodka, tart cranberry, fresh lime and bright orange zest, topped with crisp sparkling wine and bottled for whenever the moment calls for it. The launch comes as consumers fall back in love with the Cosmo and drinkers return to the celebratory, unapologetically fun cocktails they've always toasted with. The Sparkling Cosmo meets that moment head-on: instantly recognizable, a little unexpected and ready the second it's chilled. "We love the tartness of a Cosmopolitan - the cranberry, the lime, that little bit of orange," said **Rita Sodi**, chef and co-founder of Via Carota Craft Cocktails. "We thought bubbles would make it even better, so we added sparkling wine. It still tastes like the Cosmo you love." Juicy, bright and perfectly balanced, the Sparkling Cosmo is 11% ABV and comes in single-serve 200mL bottles. No shaker, no measuring, no garnish required - just chill, pop and pour. The Sparkling Cosmo joins the brand's sparkling collection of the Spritz, Paloma, French 75 and Sparkling Negroni, alongside its still, ready-to-pour classics like Espresso Martini, Classic Negroni, White Negroni, Old Fashioned, Classic Margarita, Signature Martini, and Signature Manhattan. The launch builds on growing momentum for Via Carota Craft Cocktails, whose French 75 recently went viral on TikTok, generating 6 million organic views and a surge of consumer requests for retailers to stock the cocktail. "When our French 75 took off on TikTok, it reinforced what we'd been seeing all along: consumers love sparkling cocktails, particularly when they offer something truly distinctive," said **Ryan Giunta**, president. "Our sparkling collection continues to see tremendous growth as consumers seek premium cocktails that bring together exceptional quality and ease. With the Sparkling Cosmo, we saw an opportunity to reimagine an icon - honoring everything people love about the classic while making it unmistakably Via Carota Craft Cocktails: vibrant, beautifully balanced, and effortlessly elevated." **Where to Buy:** The Sparkling Cosmo is available in four-packs ($23.99) at retailers nationwide, including Total Wine, select Trader Joe's locations, ABC Fine Wine & Spirits, Stew Leonard's and more, and online at [DrinkViaCarota.com](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4787976-1&h=4009105947&u=https%3A%2F%2Fdrinkviacarota.com%2Fproducts%2Fcosmo-10-pack&a=DrinkViaCarota.com&ref=bevnews.net) in a 10-pack ($69). ### Manufacturing Activity Expands for 9th Consecutive Month URL: https://bevnews.net/manufacturing-activity-expands-for-9th-consecutive-month/ Last updated: 2026-10-02T01:52:30.000Z Economic activity in the manufacturing sector expanded in September for the ninth consecutive month, the nation’s supply executives say in the latest Institute for Supply Management Manufacturing PMI Report. “In September, U.S. manufacturing activity remained in expansion territory. Of the five subindexes that make up the PMI, only New Orders and Employment grew faster than the previous month. In September, 40% of the comments were positive and 60 percent negative, with a 1-to-1.6 ratio of positive to negative sentiment. Among negative comments, pricing volatility was mentioned in 46%; tariffs, 34%;, the Iran war, 30% and increasing lead times 21%; most comments mentioned multiple factors. “In September, three of four demand indicators (the New Orders, Backlog of Orders and New Export Orders indexes) remained in expansion, and the Customers’ Inventories Index remained in ‘too low’ territory, contracting at a faster rate. A ‘too low’ status for the Customers’ Inventories Index is usually considered positive for future production," said Susan Spence, who chairs the ISM manufacturing reports committee.. ### Who & What -- URL: https://bevnews.net/who-what-231/ Last updated: 2026-10-02T01:34:39.000Z **The Duckhorn Portfolio** names **Paul Passaro** Chief Sales Officer; **Chanel Caplan** Promoted to Chief Marketing Officer and **P.J. Alviso** to Chief Operating Officer. **Zach Rasmuson**, Chief Operating Officer since 2012, elected to the Company's Board of Directors. Passaro joins from O'Neill Vintners & Distillers. ### NVV Supports Working Families with $1.2M for Afterschool Programs URL: https://bevnews.net/nvv-supports-working-families-with-1-2m-for-afterschool-programs/ Last updated: 2026-10-02T00:54:23.000Z Napa Valley Vintners (NVV) is investing $1.2 million in local afterschool and summer programs that reach children from their early years through their teens. Together, these programs serve 8,500 Napa County students, providing opportunities to learn and grow outside of the school day while giving working families the reassurance that their children are cared for and engaged. For students, their time is filled with opportunities. They can get help with homework, participate in STEM and the arts, stay physically active and develop social and life skills. This announcement follows a Sept. 1 announcement that NVV will donate $1.8 million in giving for student wellness programs on school campuses. In October, NVV will announce additional investments supporting children and families in the community. ### Stoller Wine Adds 43.8 Acres to Chehalem Estate URL: https://bevnews.net/stoller-wine-adds-43-8-acres-to-chehalem-estate/ Last updated: 2026-10-02T00:43:13.000Z **Stoller Wine Group** said it purchased the former **Pamplin Family Winery** and will add it to the adjacent Chehalem Estate. creating a 255-acre campus for Chehalem's vineyards, winemaking and hospitality experiences. The 43.81-acre property includes a winery, agricultural buildings, cold storage warehouse and home, along with 15 acres of vineyard planted to Pinot Noir, Pinot Gris and Chardonnay. The purchase builds on Chehalem's continued investment following the opening of the Chehalem Estate Tasting Room last year. "To have an exceptional winery next door to our vineyard and tasting room is pretty remarkable," said Gary Mortensen, president of Stoller Wine Group. "It's rare for the pieces to come together this way. Bill Stoller's 200-year vision was about building for the long term, and he would be incredibly proud of this moment." The facility was designed by **Ernie Munch**, the architect behind the Stoller Family Estate Reserve winery, creating a natural connection across the Stoller Wine Group portfolio. Purpose-built for small-lot winemaking and exceptionally well maintained, the winery will primarily require modest retrofitting for Chehalem's needs following the 2026 harvest. Originally home to Pamplin Family Winery, founded by Robert "Bob" Pamplin Jr. and known for Bordeaux-style red wines, sourced from Washington fruit, the facility is expected to welcome Chehalem production in June 2027. "Having our winery at Chehalem Estate brings the entire story together," said **Katie Santora**, winemaker at Chehalem. "We've always been a vineyard-driven winery, and there is something incredibly special about making these wines alongside the vines and sharing them with guests just next door. It creates a deeper connection between the land, the wines and the people who experience them." ### What I'm Reading -- URL: https://bevnews.net/what-were-reading-172/ Last updated: 2026-10-02T00:35:20.000Z ### [How to get Gen Z interested in fine wine](https://www.thedrinksbusiness.com/2026/10/how-to-get-gen-z-interested-in-fine-wine/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=7eaa48f7a6-EMAIL%5FCAMPAIGN%5F2026%5F09%5F30%5F09%5F15%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-bf9117e841-587960459) Finding ways to reach the next generation of consumers can seem confounding. To make things simpler, *db* uncovers what makes Gen Z tick and how to get them more interested in fine wine. (The Drinks Business) ### [The Next Frontier for Obesity Drugs Isn’t How Much Weight You Lose, but What Kind](https://www.wsj.com/health/pharma/the-next-frontier-for-obesity-drugs-isnt-how-much-weight-you-lose-but-what-kind-9fbd87fe?st=Xg5eQm&reflink=desktopwebshare%5Fpermalink&ref=bevnews.net) Drugmakers targeting muscle preservation and fat loss as they build next generation of weight-loss medications. (Wall Street Journal) ### [What Grapevines Can Tell Us About Fighting Smoke Taint](https://daily.sevenfifty.com/what-grapevines-can-tell-us-about-fighting-smoke-taint/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=7eaa48f7a6-EMAIL%5FCAMPAIGN%5F2026%5F09%5F30%5F09%5F15%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-bf9117e841-587960459) A closer look inside smoke-stressed grapevines could unlock new ways to protect grapes and treat wine. (Seven-Fifty Daily) ### Black Box Wines, NHL Announce Multiyear U.S. Partnership URL: https://bevnews.net/black-box-wines-nhl-announce-multiyear-u-s-partnership/ Last updated: 2026-10-02T00:12:02.000Z Black Box Wines, the Most Awarded Boxed Wine Brand, and the National Hockey League today announced a multiyear U.S. partnership naming Black Box the first official wine of the NHL. The partnership will introduce an integrated marketing platform called Wine Wednesdays to bring wine to one of the NHL’s marquee broadcast nights of the week and make Black Box part of the viewing ritual for hockey fans around the country. Black Box offers premium, approachable wine in convenient formats and varietals for everyone, from 3L boxes (SRP $19.99) for hosting to 500ml singles (SRP $4.99) for on-the-go moments. With a growing momentum among women – one of the League’s fastest-growing fan segments – the NHL gives Black Box a powerful platform to connect with consumers who already over-index as wine drinkers and are more likely to enjoy wine at home during the week. “We are thrilled to join the NHL and become part of one of the most passionate fan communities in sports,” said **Nathan Barras,** VP**\-**Marketing at **Gallo**. “Through Wine Wednesdays, we have an opportunity to become part of the rituals and traditions that make hockey fandom so special, from gathering with friends for midweek games to hosting watch parties during the Stanley Cup Playoffs. Black Box is built for those occasions, and we’re excited to help fans elevate the experience with great wine that’s convenient, approachable and made to share.” Black Box will bring the partnership to life beginning in 2027 through NHL platform integrations, in-arena programming, social and digital media, retail activations, select NHL Club integrations and on digitally enhanced dasherboards. The brand will also connect with fans at marquee NHL events, including the 2027 Navy Federal Credit Union NHL Stadium Series and during the Stanley Cup Playoffs. Fans of legal drinking age can visit [BlackBoxWines.com](https://blackboxwines.com/?ref=bevnews.net) to learn more about Black Box’s NHL partnership and upcoming Wine Wednesdays programming. "Wine Wednesdays is a great example of building on existing appointment viewing to create a social occasion that brings fans together around hockey and gives Black Box a natural role in that experience," said Jason Jazayeri, NHL Group Vice President, Business Development. ### Old Vine Registry Launches the OVR Seal URL: https://bevnews.net/old-vine-registry-launches-the-ovr-seal/ Last updated: 2026-10-02T00:01:37.000Z The Old Vine Registry (OVR), the world’s largest and most authoritative public database of old vineyards, today launched the OVR Seal. The program lets registered producers and the trade put a vineyard’s documented old-vine status in front of consumers directly, via wine labels, digital marketing materials, and more. \- Advertisement - ![](https://win-advisor-media-library.s3.us-west-1.amazonaws.com/wp-content/uploads/2025/03/18085641/Goshen-Logistics-630x126-1.png) \- Advertisement -[](https://monvera.com/?ref=bevnews.net) - [Industry News Releases](https://wineindustryadvisor.com/category/press-release/?ref=bevnews.net), [Wine Business](https://wineindustryadvisor.com/category/press-release/wine/?ref=bevnews.net) # The Old Vine Registry Launches the OVR Seal - [Press Release](https://wineindustryadvisor.com/author/pressrelease/?ref=bevnews.net) - [October 1, 2026](https://wineindustryadvisor.com/2026/10/01/?ref=bevnews.net) *New global program lets wine producers and the trade connect a wine directly to the documented old vineyard behind it* **October 1, 2026 (San Francisco, CA)** — The Old Vine Registry (OVR), the world’s largest and most authoritative public database of old vineyards, today launched the OVR Seal. The program lets registered producers and the trade put a vineyard’s documented old-vine status in front of consumers directly, via wine labels, digital marketing materials, and more. ![](https://win-advisor-media-library.s3.us-west-1.amazonaws.com/wp-content/uploads/2026/09/28102808/The-Old-Vine-Registry-Launches-the-OVR-Seal_ftimg.jpg) A wine qualifies for the OVR Seal when at least 85% of its grapes come from vineyards registered in the Old Vine Registry, at one of five age tiers, 35+, 50+, 75+, 100+, or 150+ years. “The Old Vine Registry exists to build demand for old-vine wines so that vineyards stay in the ground instead of getting pulled out and replanted. The OVR Seal helps consumers connect a wine to the specific vineyard behind it and learn more about that set of vines,” said **Alder Yarrow**, Architect and Manager of the Old Vine Registry. Ten producers across seven countries will be among the first to use the seal. Several are already showing it on their websites and tech sheets ahead of today’s launch, with use on bottle labels coming soon as new vintages are released. “We’re honored to be among the first wineries to adopt the Old Vine Seal and believe it will help consumers better understand the value for our old vine wines,” said **Andy Robinson**, Winemaker for **Seghesio Family Vineyards**. “As stewards of 131-year-old vines, we know how vital it is to preserve these historic vineyards and share the stories behind them. We look forward to putting the seal on our labels, tasting room menus and website to help tell that story.” “At Plaimont, preserving old vines, biodiversity and the vine heritage of Gascony and the Pyrenean foothills has been a long-standing commitment,” said **Olivier Bourdet-Pees**, Directeur Général of Plaimont. “The Old Vine Registry Seal now gives us a new way to bring this heritage closer to consumers and to tell the story of the vines behind our wines.” Other early adopters of the seal include Bedrock Wine Company in Sonoma, Garage Wine Company in Chile, AYA Estate in Bulgaria, Methymnaeos Organic Wines of Lesvos in Greece, Ciclo Andino in Argentina, and Woolridge Creek Winery in Oregon. “The Old Vine Registry has always been about identifying old vineyards, helping the trade value them, and protecting them,” Yarrow said. “That work already matters to the industry and wine connoisseurs, but it means even more when a winery can point to a registration and the average consumer can actually see it. The OVR Seal is how the Registry’s mission reaches the shelf.” The OVR Seal doesn’t certify wine quality, sustainability, or farming practices. It confirms that a vineyard of a specific age has been recorded in the Registry and that a wine’s grapes meet the sourcing and age threshold shown on the seal. Consumers get a documented vineyard they can look up for themselves. The Seal is available now for any permitted use, including wine packaging. Registration requires a qualifying vineyard in the Registry and a one-time fee of $300, designed to make the seal accessible even to the world’s smallest producers. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-72/ Last updated: 2026-10-01T10:00:22.000Z ***Good Morning and Happy Thursday, October 1, 2026*** ### [Calif. Gov. Signs Bill Extending Cocktails-to-Go Until 2029](https://bevnews.net/calif-gov-signs-bill-extending-cocktails-to-go-until-2029/) Cocktails to go will remain legal in California until 2029 after Gov. Gavin Newsom signed AB2663\. Cocktails to‑go were temporarily permitted in California during the COVID‑19 pandemic to help businesses stay afloat and provide flexibility for consumers, but that ability was set to expire in December. “Adult consumers can continue to enjoy hand-crafted cocktails from their favorite restaurants in the comfort of their homes for another three years,” said Adam Smith, vvp-state government relation ### [ABC Fine Wine & Spirits Raises Over $3 Million for Pediatric Cancer Research](https://bevnews.net/abc-fine-wine-spirits-raises-over-3-million-for-pediatric-cancer-research/) ABC Fine Wine & Spirits has officially surpassed $3 million raised in support of pediatric cancer research, reaching a major milestone in its 15-year partnership with the National Pediatric Cancer Foundation (NPCF). During ABC's annual summer fundraising campaign, guests and team members united to raise more than $300,000, bringing ABC's total contributions to NPCF since 2011 to more than $3 million. ### [Whiskey Distiller Chip Tate Creates Gran Nota Triple Oak Reposado Tequila](https://bevnews.net/whiskey-distiller-chip-tate-creates-gran-nota-triple-oak-reposado-tequila/) Foley Family Wines & Spirits announces Gran Nota Triple Oak Reposado Tequila is the first ultra-premium tequila from whiskey distiller and innovator Chip Tate, created in collaboration with the legendary Bañuelos family at Hacienda El Mexicano in Jalisco. How It's Made: Gran Nota Triple Oak Reposado begins with 100% mature Blue Weber agave from the Highlands of Jalisco, slow cooked for three days in traditional brick ovens using atmospheric steam rather than pressure-cooking in autoclaves. Th ### [Ste. Michelle Sales Agent for Trothe and Sagebreaker Wines](https://bevnews.net/ste-michelle-sales-agent-for-trothe-and-sagebreaker-wines/) Ste. Michelle Wine Estates was named national sales agent and direct-to-consumer provider for the Trothe and Sagebreaker wines, which were founded by the Andrews family. Ste. Michelle began contracting fruit from Andrews Family Vineyards in 1994\. The family itself has been involved in Washington State agriculture since the 1800s and established its first vineyard in the Horse Heaven Hills in 1980\. ### [Behind the Gramery Cellars Sale](https://bevnews.net/behind-the-gramery-cellars-sale/) Few Washington State wineries have earned the sustained critical recognition of Gramercy Cellars. Founded in Walla Walla in 2005 by Master Sommelier Greg Harrington and Pam Harrington, the winery has received more than 300 scores of 90 points or higher from the world’s leading critics and has been named to Wine & Spirits’ “Top 100 Wineries in the World” eleven times. ### [What I'm Reading --](https://bevnews.net/what-im-reading-41/) - Last Call in Wine Country? - The Man Who Held the World's Most Expensive Vineyard for Ransom. ***Thanks for spending a bit of your morning with me. I'll be back tomorrow. – Joel*** ### ABC Fine Wine & Spirits Raises Over $3 Million for Pediatric Cancer Research URL: https://bevnews.net/abc-fine-wine-spirits-raises-over-3-million-for-pediatric-cancer-research/ Last updated: 2026-10-01T04:06:23.000Z ABC Fine Wine & Spirits has officially surpassed $3 million raised in support of pediatric cancer research, reaching a major milestone in its 15-year partnership with the National Pediatric Cancer Foundation (NPCF). During ABC's annual summer fundraising campaign, guests and team members united to raise more than $300,000, bringing ABC's total contributions to NPCF since 2011 to more than $3 million. Throughout the campaign, ABC guests in Florida and Applejack by ABC guests in Colorado, were encouraged to round up their purchases at the register or make an additional donation at checkout. In-store raffles for great prizes donated by team members and stores raised additional funds. This year marked the first time Applejack by ABC locations participated in the campaign. ### Calif. Gov. Signs Bill Extending Cocktails-to-Go Until 2029 URL: https://bevnews.net/calif-gov-signs-bill-extending-cocktails-to-go-until-2029/ Last updated: 2026-10-01T04:14:46.000Z Cocktails to go will remain legal in California until 2029 after Gov. Gavin Newsom signed AB2663\. Cocktails to‑go were temporarily permitted in California during the COVID‑19 pandemic to help businesses stay afloat and provide flexibility for consumers, but that ability was set to expire in December. “Adult consumers can continue to enjoy hand-crafted cocktails from their favorite restaurants in the comfort of their homes for another three years,” said **Adam Smith**, svp-state government relations, **Distilled Spirits Council of the U.S.** “Cocktails to-go have become a popular part of the takeout experience, giving Californians more choice and convenience while helping restaurants better serve their customers. We thank Gov. Newsom and the Legislature for extending this popular option and delivering a win for consumers and local businesses across the state.” AB 2663 allows restaurants to sell cocktails to-go in manufacturer-sealed containers (such as canned or bottled cocktails) or in containers with secure, sealed lids. Cocktails must be sold with a meal. Since the start of the pandemic, 33 states and the District of Columbia have made cocktails to-go permanent, reflecting strong consumer demand and proven success for on-premise businesses. New York and California continue to allow cocktails to-go on a temporary basis. ### Whiskey Distiller Chip Tate Creates Gran Nota Triple Oak Reposado Tequila URL: https://bevnews.net/whiskey-distiller-chip-tate-creates-gran-nota-triple-oak-reposado-tequila/ Last updated: 2026-10-01T02:14:40.000Z Foley Family Wines & Spirits announces [Gran Nota Triple Oak Reposado Tequila](https://tracking.us.nylas.com/l/9b034274917c451f9cff262bd41a5837/0/4694b711d31d7f247e2f0f24c54c645103f277c9558d0980a65fd1e4079ed858?cache%5Fbuster=1790801735&ref=bevnews.net) is the first ultra-premium tequila from whiskey distiller and innovator Chip Tate, created in collaboration with the legendary Bañuelos family at Hacienda El Mexicano in Jalisco. **How It's Made:** Gran Nota Triple Oak Reposado begins with 100% mature Blue Weber agave from the Highlands of Jalisco, slow cooked for three days in traditional brick ovens using atmospheric steam rather than pressure-cooking in autoclaves. This deliberate process develops rich, caramelized agave notes while retaining the spirit’s natural sweetness and avoiding harsher, acrid flavors. The result is a rounded, nuanced base spirit with a pronounced cooked-agave character. The liquid is then fermented for five days with a proprietary malt whiskey yeast typically used in the production of fine Scotch-style whiskies – a true departure from conventional tequila methods – to create a richer, more expressive fermentation profile. The yeast contributes weight, texture and signature notes of fresh pear and ripe fruit, producing a fuller-bodied spirit with greater aromatic complexity. Gran Nota Reposado is then rested for five to fourteen months in a signature Triple Oak maturation program that combines new custom American oak, new custom European oak and select ex-whiskey barrels. Each barrel type is specified with different toast levels, enabling targeted extraction across the blend. Tate’s aging techniques balance newer oak influence with seasoned barrels to modulate structure and texture while preserving agave character. **The result**: A reposado designed to preserve agave character while adding depth, texture, and complexity through innovative fermentation and maturation techniques, replete with rich with flavors of layered oak, orchard fruit, and cooked agave. Gran Nota is bottled at **45% ABV** with a **$55 SRP** and is available online and at select retailers nationwide. **What They're Saying:** “Gran Nota is about unlocking agave’s layers and dimensions,” said Tate. “Working alongside the Bañuelos family, we set out to explore how innovative fermentation and a triple oak maturation approach could reveal new dimensions of flavor, while still honoring the essence of the agave. I’ve wanted to create a reposado that feels familiar yet is undeniably new in its expression of the interplay between the piña and the Oak. True craft celebrates tradition by reinvigorating and building on deep roots.” ### Ste. Michelle Sales Agent for Trothe and Sagebreaker Wines URL: https://bevnews.net/ste-michelle-sales-agent-for-trothe-and-sagebreaker-wines/ Last updated: 2026-10-01T01:59:12.000Z Ste. Michelle Wine Estates was named national sales agent and direct-to-consumer provider for the Trothe and Sagebreaker wines, which were founded by the Andrews family. Ste. Michelle began contracting fruit from Andrews Family Vineyards in 1994\. The family itself has been involved in Washington State agriculture since the 1800s and established its first vineyard in the Horse Heaven Hills in 1980. Trothe and Sagebuster wines will have a targeted rollout this September. ### Behind the Gramery Cellars Sale URL: https://bevnews.net/behind-the-gramery-cellars-sale/ Last updated: 2026-10-01T01:44:26.000Z [![](https://win-advisor-media-library.s3.us-west-1.amazonaws.com/wp-content/uploads/2026/09/30120711/ChrisPeterson-GregHarrington1_JPG-scaled.avif)](https://www.metis-advisors.com/gramercy-cellars?ref=bevnews.net) ​Few Washington State wineries have earned the sustained critical recognition of Gramercy Cellars. Founded in Walla Walla in 2005 by Master Sommelier **Greg Harrington** and **Pam Harrington**, the winery has received more than 300 scores of 90 points or higher from the world’s leading critics and has been named to *Wine & Spirits’* “Top 100 Wineries in the World” eleven times. Harrington earned his Master Sommelier certification in 1996 at the age of 26, making him the youngest to pass the exam at that time and the 261st Master Sommelier worldwide. Before turning to winemaking, he oversaw wine programs at some of the country’s most prestigious restaurants, working for chefs including Emeril Lagasse and Wolfgang Puck. In 2004, he attended an event in Walla Walla, was blown away by the potential of the region, and moved west the following year to found Gramercy Cellars. The winemaking philosophy has remained consistent: balance, structure, and minimal intervention, with fruit harvested in balance rather than overripe and aged in minimal new oak. Working almost exclusively with Rhône and Bordeaux varieties, Harrington built a portfolio known for restraint and food-friendly character — in his words, “lower oak, lower alcohol wines clearly meant for the dinner table.” That style made Gramercy a leader in the industry’s shift toward more balanced wines and a standard bearer for Washington on top wine lists nationally. The recognition came early and kept coming. *Seattle Magazine* named Harrington ‘Best New Winemaker in Washington’ in 2008, and *Food & Wine* named Gramercy ‘Best New Winery in America’ in 2010. Commercially, the business reflected its founder’s background. Direct-to-consumer sales consistently exceeded 70% of revenue, anchored by wine club membership and their Walla Walla tasting room. The remaining 30% moved through a distribution network covering 24 states and 11 export markets, weighted toward the high-end on-premise accounts where Harrington’s credentials and relationships had the most influence. The estate holdings included **Forgotten Hills Vineyard**, an organically farmed cool-climate site at the base of the Blue Mountains; **JB George Vineyard** in the Pepper Bridge corridor; and a partnership in **Octave Vineyard**, a high-elevation site in the SeVein project. **Challenge** ​Gramercy Cellars co-founders Greg and Pam Harrington divorced, ultimately necessitating a sale of the business. The brand is broadly identified with Greg personally, though, and Gramercy’s greatest asset also became its central succession challenge. The brand’s standing with sommeliers, critics, and its own club members was inseparable from Greg Harrington personally. His palate selected the club allocations, his credentials opened the on-premise accounts, and his voice told the story in the market. This reputation could not simply be transferred with the inventory and IP, so it was key to find a buyer who would retain Greg and with whom Greg was excited to work. The timing also added a challenge, as the marketing period coincided with a broad downturn in the wine industry that reduced the number of active buyers in the market and significantly increased the caution amongst remaining buyers. The business also made strategic decisions to contract during this period, pulling back on production and sales travel to focus on debt reduction, operational efficiencies, and balancing inventory while maintaining its highly profitable club and DTC channels. These choices enabled the company to maintain EBITDA despite a conscious reduction in revenue for the company. Helping buyers understand the continued strength of the brand despite a decline in top-line revenue became a key criterion for developing interest in the business. Gramercy's structure presented its own complexity. The business spanned multiple related entities, including related-party vineyard holdings and a minority interest in a third vineyard, and both the winery and the barrel and case-goods warehouse operated under leases rather than owned real estate. The unique nature of the business being production asset-light and vineyard asset-heavy unsettled others. Finally, Walla Walla is a small community with over 140 wineries and little distance between them. Confidentiality mattered, and Harrington’s visibility in the industry and the profile of the brand made it fragile. **Process** Metis, a leading mergers and acquisitions advisory firm focused on the wine industry, developed a buyer pool spanning regional, national, and international strategic operators, family wine companies, and financial buyers with existing wine platforms. Early work centered on separating the brand’s performance from the deliberate pause in growth spending. Metis built the financial analysis and normalized earnings presentation that allowed buyers to see the underlying margin structure of a business generating over 70% of revenue through direct-to-consumer channels, and to understand what a modest increase in volume would contribute against an overhead base already in place. Structuring the transaction required untangling the related entities and vineyard interests. Metis worked with the company and its advisors to present the vineyard holdings, including the minority Octave interest and its fruit purchase obligation, in a form buyers could underwrite, and to define which assets would transfer. Forgotten Hills Vineyard and Gramercy’s interest in Octave were ultimately included in the transaction. After the initial marketing period, Metis quickly found a buyer, and Harrington accepted an offer. However, the diligence period coincided with the start of the conflict in Iran that rattled investors, resulting in the offer being terminated. Metis expanded the buyer pool and circled back to parties who had previously reviewed the opportunity. Ultimately, Avennia proved to be the right fit both strategically and culturally. Founded by winemaker Chris Peterson and Marty Taucher, the Woodinville winery had built its own reputation on Old World-inspired wines from premier Washington sites including Red Willow, Boushey, Bacchus, and Dionysus, reflecting the same conviction that Washington vineyards can yield wines of elegance and restraint. For Avennia, Gramercy established a significant Walla Walla presence complementing its Red Mountain estate program, extended its distribution reach domestically and internationally, and brought Harrington’s on-premise relationships into the group. In the summer of 2026, the Avennia team, including ownership and its sales and operations leads, met with Harrington at the Metis office in Walla Walla. The agenda was less about terms than about fit: how a transition would actually work, the history of the winery, what its philosophy and principles are, what the customers care about, if and how Greg wanted to remain involved going forward. The conversations continued over a couple of days and ran well past the business at hand. Both sides opened bottles from their own libraries and shared favorite wines from around the world. By the end of those days, what remained to be settled was structural rather than philosophical. Metis facilitated information sharing, negotiation, and diligence, with particular attention to the terms governing Harrington’s ongoing role, the provision that mattered most to both the brand and its club members. Once the deal was fully agreed upon, Metis also negotiated and facilitated the acquisition of the Gramercy winery building (which had been leased by the winery) from the McKibben family. **Outcome** The transaction closed in September 2026\. The ownership group behind Avennia acquired the Gramercy Cellars brand and inventory, Forgotten Hills Vineyard, and their interest in Octave Vineyard from Greg and Pam Harrington, as well as the winery’s longtime production facility and tasting room from the McKibben family. Gramercy Cellars continues to operate as an independent brand, parallel to the Avennia wine family. The winery’s wine club and Walla Walla tasting room continue to serve guests without interruption, and club members will see no change to their allocations or benefits. Gramercy and Avennia are each roughly equal-sized businesses. While production and sales of each remain entirely independent, there are significant efficiencies enabled by shared ownership and administration of the businesses. Harrington has transitioned his activities from day-to-day leadership to Founding Winemaker, producing the wines at the Gramercy facility in Walla Walla alongside Chris Peterson, who assumed overall responsibility for winemaking across the group. Greg remains the voice of Gramercy Cellars, participating in release events and ongoing communication with customers, and continues to work with the distribution team and to tell the story of Washington wine worldwide. The result is a transaction that preserved what made Gramercy Cellars distinctive: the style, the club, the vineyards, the tasting room, and the founder’s voice. What it added was the capitalization and team to help it return to growth and carry into the future as one of Walla Walla’s most influential wineries. *– Erik McLaughlin, Metis* ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-41/ Last updated: 2026-10-01T03:11:23.000Z ### [Last Call in Wine Country](https://www.meininger.de/en/insights/last-call-wine-country?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=bf9117e841-EMAIL%5FCAMPAIGN%5F2026%5F09%5F30%5F09%5F15&utm%5Fmedium=email&utm%5Fterm=0%5F-bf9117e841-587960459) Have California's agricultural lenders finally decided that the turnaround everyone has waited for isn’t coming anytime soon? And, having decided this, will they start to call in loans? And, if so, will that force the sales, foreclosures, and bankruptcies that the industry has been waiting for since at least 2023—but hoping against hope would never happen? “What I’m hearing is, ‘I don’t know when this slowdown stops'," one attorney says. (Meininger's) ### [The Man Who Held the World's Most Expensive Vineyard for Ransom](https://thepolishedpalate.substack.com/p/romanee-conti-poisoning-plot?utm%5Fsource=post-email-title&publication%5Fid=7996637&post%5Fid=218194227&utm%5Fcampaign=email-post-title&isFreemail=true&r=2ueyju&triedRedirect=true&utm%5Fmedium=email) In January 2010, a letter reached Aubert de Villaine: 1 million euros, or Romanée-Conti dies. Two vines had already been drilled and injected to prove the threat was real. (Polished Palate) ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-71/ Last updated: 2026-09-30T10:00:52.000Z ***Good Morning and Happy Wednesday, September 30, 2026.*** ### [How Trump's Ban on Canadian Alcohol May Help Big Producers, Drive Small Ones from U.S. Market](https://bevnews.net/the-gaping-hole-in-trumps-alcohol-ban/) "All animals are equal, but some are more equal than others." – George Orwell, "Animal Farm." Half of Canada's spirits production is exported, and 93% of those exports go directly to the U.S. The upshot: It's highly likely major bev/al companies – such as Diageo, Pernod Ricard, and others – that own Canadian spirits brands will gain share, and many smaller ones will no longer be in the U.S. market. Here's why: ### [Trump's Ban on Canadian Bev/Al Takes Effect](https://bevnews.net/trumps-ban-on-canadian-bev-al-takes-effect/) Checkmate. Some 87% of President Trump's ban on $967 million of Canadian imports are alcohol beverages. Also banned effective midnight Tuesday (9/28) are some dairy products and motorcycles. President Trump's tariff chess match with Canada thus far: \* In the Spring of 2025, Trump imposed significant tariffs on Canadian goods. \* Several Canadian provinces, including Ontario, retaliated in March 2025 by banning the sale of American wines, beers and spirits. ### [Alcohol Dominates Substance Use by Adults 35-50, Survey Finds](https://bevnews.net/alcohol-dominates-substance-use-by-adults-35-50-survey-finds/) Among early midlife adults, virtually all alcohol use measures had reached new low levels in 2024, according to the University of Michigan's "Monitoring the Future" survey, funded by the National Institute on Drug Abuse. Prevalence in 2025 continued to reach new lows for 30-day use and binge drinking. For 30-day use, there were significant decreases over the past five and 10 years (from 67.9% in 2015 and 69.1% in 2020 to 63.9% in 2025). Binge drinking decreased over the past five years (from 2 ### [Judge Rejects Sherry-Lehmann Racketeering Claim Against CEO, Reporters](https://bevnews.net/judge-rejects-sherry-lehmann-racketeering-claim-against-ceo-reporters/) A federal judge dismissed a lawsuit in which Sherry-Lehmann, once one of the iconic wine sellers of the U.S. and now in Chapter 11 Bankruptcy Act protection, accused its former CEO, Michael Aaron, and New York Times reporter James Stewart of sharing a common purpose in trying to create "clickbait stories" about its 2023 demise. The judge dismissed the case, saying Sherry-Lehmann had failed to prove its case. ### [Busch Light Celebrates 20th Anniversary of Hunting Cans](https://bevnews.net/busch-light-celebrates-20th-anniversary-of-hunting-cans/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/BUSCH_HUNTING_HeroCan_16x9.jpg)](https://bevnews.net/busch-light-celebrates-20th-anniversary-of-hunting-cans/) Busch Light 20th Anniversary Hero Can and Trophies (Credit: Busch Light) In honor of the 20th anniversary of their iconic Hunting Cans, Busch Light announced a limited-edition, retro-inspired design that pays tribute to two decades of hunting season adventures. The specialty cans are available nationwide at participating retailers while supplies last. ### [What I'm Reading --](https://bevnews.net/what-im-reading-40/) An exceptional collection of fascinating and interesting articles about the alcohol beverage business. ***Thanks for reading. I'll be back tomorrow. – Joel*** --- ### ### How Trump's Ban on Canadian Alcohol May Help Big Producers, Drive Small Ones from U.S. Market URL: https://bevnews.net/the-gaping-hole-in-trumps-alcohol-ban/ Last updated: 2026-09-30T06:22:06.000Z "All animals are equal, but some are more equal than others." – *George Orwell, "Animal Farm."* Half of Canada's spirits production is exported, and 93% of those exports go directly to the U.S. The upshot: It's highly likely major bev/al companies – such as Diageo, Pernod Ricard, and others – that own Canadian spirits brands will gain share, and many smaller ones will no longer be in the U.S. market. Here's why: Trump's proclamation covers specific tariff classifications, and for many of them, the ban only applies when the alcohol is packaged in bottles, cans, boxes, kegs or similar containers intended for direct consumption. Bulk or unbottled shipments? No worries. Pay the usual 50% duty and welcome to the U.S. market. That's great for global brands that already have U.S. bottling operations or the capability to find co-packers, make the necessary shipping arrangements and get regulatory approvals, such as Certificates of Label Approval. But it's not so great for smaller Canadian producers than don't ship in bulk to the U.S. or have the capability to develop the supply chain to do so. Canadian Prime Minister Mark Carney's government is actively working to develop new markets in a bid to uncouple Canada's economy from the U.S. But for a small supplier seeking to expand sales in Europe, Asia, Australia/New Zealand, etc., that's easier said than done. They would have to find new distributors, develop new supply chains in the various countries, and fight to obtain share. But what about simply replacing sales lost in the U.S. with new sales in Canada? The first problem, obviously, is getting Canadians to even consider a new brand. The second, and bigger challenge, is getting product on retail shelves outside one's own province. ### Trump's Ban on Canadian Bev/Al Takes Effect URL: https://bevnews.net/trumps-ban-on-canadian-bev-al-takes-effect/ Last updated: 2026-09-30T05:13:21.000Z Checkmate. Some 87% of President Trump's ban on $967 million of Canadian imports are alcohol beverages. Also banned effective midnight Tuesday (9/28) are some dairy products and motorcycles. President Trump's tariff chess match with Canada thus far: - In the Spring of 2025, Trump imposed significant tariffs on Canadian goods. - Several Canadian provinces, including Ontario, retaliated in March 2025 by banning the sale of American wines, beers and spirits. This was intended to be a political message against the tariffs and in support of local industries. The result: U.S. producers experienced severe export declines. U.S. spirits exports to Canada fell 70% to $72 million from $232 million, while U.S. wine exports to Canada declined by 87%, dropping to just $60 million from $456 million . - After losing a case at the U.S. Supreme Court earlier this year, Trump turned to a Depression-era statute to impose 50% tariffs on about $20 billion of Canadian goods, including alcohol. He charged Canada discriminates against U.S. alcohol beverage, dairy and auto producers. - Canada counterpunched with tariffs of 15%, 25% or 50%, matching the U.S. imposts dollar-for-dollar. - To punish Canada for retaliating, Trump decided to ban several Canadian products, including alcoholic beverages, effective 12:01 a.m. Eastern time Tuesday. This may have a significant impact on Canadian producers: In 2025, the U.S. accounted for 93% of total Canadian spirits exports. The **Toasts Not Tariffs Coalition** warned, "this new ban will ripple throughout the U.S. hospitality sector at a time when restaurants, bars and retailers are preparing for the busy holiday season. "The best outcome remains a negotiated solution that gets American spirits and wine products back on Canadian shelves, preserves consumer choice for consumers on both sides of the border and allows U.S. and Canadian hospitality businesses to focus on growth rather than becoming collateral damage in a trade dispute beyond their control." Because of a gigantic loophole in the ban, independent distillers and brewers are expected to bear the brunt of the ban. **Wolfhead Distillery,** in Amherstburg, Ont., across the Detroit River had buyers in Georgia interested in importing its Coffee Whiskey. Its Michigan importer was considering in Vanilla Almond Miscotti and Banana Caramel Vodka. **Who Moves Next?** “This marks yet another escalation in the trade war that may result in further retaliation on the Canadian side,” **Jacob Jensen**, director of trade policy at the center-right American Action Forum think tank, told the Associated Press. He expects Canadian exporters and U.S. importers “impacted by these bans will be highly motivated’’ to demand that trade officials on both sides find some way to reach a “resolution of this whole ordeal.’’ **Don't be too sure that will be successful**. Canadian Prime Minister Mark Carney has made no secret he intends to reduce Canada's dependence on the U.S. He says he wants to double Canada's non-U.S. trade in the next 10 years. “There is now a price to be paid for access to the United States market," he says. He's working to become the first "associate member: of the European Union, negotiating a trade deal with India which he expects to conclude at the G20 summit in December, and struck a deal with China to allow a limited number of Chinese electric vehicles into Canada. “Our first priority remains on protecting and supporting Canadian workers, farmers, families, and businesses from these unjustified actions," said Gabriel Brunet, a spokesperson for Canada-U.S. Trade Minister Dominic LeBlanc. "Our core focus is on what we can control: building strength at home, diversifying our partnerships abroad, and building Canada strong for all Canadians.” **Trump expects Canada to cave.** “They’re gonna come in and they’re gonna say, ‘Sir, we are sorry,’” he told reporters Monday. “They’ve treated the United States very, very badly. I think a deal will be made but it’s gonna be fair.” Carney said “Canada stands ready to negotiate in good faith” toward “a mutually advantageous trade arrangement that respects both our countries’ sovereignty.” But asked if there might be further Canadian retaliation, Carney responded he would "never rule anything out." **Bottom line:** The standoff is likely to continue for months, trade attorney **Patrick Childress**, a partner at **Holland & Knight** and a former U.S. trade official, said. The tariffs “probably won’t cause enough economic upheaval to force either party back to the negotiating table,’’ ### Busch Light Celebrates 20th Anniversary of Hunting Cans URL: https://bevnews.net/busch-light-celebrates-20th-anniversary-of-hunting-cans/ Last updated: 2026-09-30T02:26:41.000Z In honor of the **20th anniversary of their iconic Hunting Cans**, [Busch Light](https://www.instagram.com/p/Dd30HNYxslX/?ref=bevnews.net) announced a limited-edition, retro-inspired design that pays tribute to two decades of hunting season adventures. The specialty cans are available nationwide at participating retailers while supplies last. "For 20 years, Busch Light has shown up for hunters who live for the outdoors and the traditions that come with it. As we celebrate this milestone, our limited-edition Hunting Cans celebrate that shared passion and the post‑hunting moments best enjoyed with a cold and smooth Busch Light,” said **Krystyn Stowe,** Head of Marketing, Busch Family & Natural Family at **Anheuser-Busch.** To celebrate, Busch Light is ensuring that fewer hunters go home empty-handed, even if they come up short in the field. Through the national [**Busch Light Canimal Sweepstakes**](https://www.instagram.com/reel/Dd37Fdyxvmh/?stkn=MWp0eGRnNmkzdTdoNw==&ref=bevnews.net), lucky fans can win custom “Canimal Taxidermy Trophies”: one-of-a-kind mounts handcrafted from Busch Light cans and transformed into iconic hunting trophies, including a duck, deer and hog. Part trophy, part beer art, 100% Busch Light. Through Oct. 23, beer lovers and outdoor enthusiasts 21+ can enter via [@buschbeer](https://www.instagram.com/BuschBeer/?ref=bevnews.net) social channels for a chance to win their very own Canimal Taxidermy Trophy. Additionally, to give more hunters the chance to enjoy a new trophy this season, there will be another sweepstakes later in October, to win a special Camo Busch Light Beer Deer wall mount, or fans can also purchase their own at [BeerDeerUSA.com](https://beerdeerusa.com/pages/busch-light-camo-promo-page?ref=bevnews.net). ### Judge Rejects Sherry-Lehmann Racketeering Claim Against CEO, Reporters URL: https://bevnews.net/judge-rejects-sherry-lehmann-racketeering-claim-against-ceo-reporters/ Last updated: 2026-09-30T01:06:32.000Z A federal judge dismissed a lawsuit in which Sherry-Lehmann, once one of the iconic wine sellers of the U.S. and now in Chapter 11 Bankruptcy Act protection, accused its former CEO, **Michael Aaron,** and *New York Times* reporter James Stewart of sharing a common purpose in trying to create "clickbait stories" about its 2023 demise. The judge dismissed the case, saying Sherry-Lehmann had failed to prove its case. The retailer alleged Aaron was trying to avoid his personal guarantee of its rental obligations and Stewart was seeking a Pulitzer Prize by presenting a false "manifesto of purported wrongdoing" to federal and state ​investigators, wholesalers, customers and readers. He also permitted Sherry-Lehmann's lawyers to withdraw from the case. They said they had not been paid. Unlike more recent bankruptcies, Sherry-Lehmann's case resulted from its inability to deliver $1.02 million in wine it had not delivered to its customers. ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-40/ Last updated: 2026-09-30T02:11:12.000Z ### [The Man Behind Two Buck Chuck Said No Wine Should Cost More Than $10\. He Was Half Right.](https://thepolishedpalate.substack.com/p/fred-franzia-two-buck-chuck-wine-pricing?%5Fbhlid=e30aea3fe4fe25a97364d46b4e676111563a9385) The most hated man in American wine asked why an $80 bottle is worth forty times a $2 one. The research answers him, and so does his own guilty plea. (The Polished Palate) ### [Why mid-strength spirits offer new threat to wine industry](https://finance.yahoo.com/media-advertising/articles/why-mid-strength-spirits-offer-111942151.html?guccounter=1&utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=f2238141ea-EMAIL%5FCAMPAIGN%5F2026%5F08%5F19%5F09%5F31%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F778166e558-0134851d61-587960459) Bulk wine imports to the US slumped by 22% in the first quarter. bulk wine is the engine room of the global industry; not all bulk is low-priced hooch but nonetheless it is crucial to the volume end of the wine market – the bit that attracts people into wine in the first place because of affordability and that cements wine consumption as if not an everyday habit, then at least an every-week habit. that is an established fixture in the shopping trolley. Wine has talked about the importance of recruitment for as long as I can remember. Acccessibility, including in price, is key to recruitment. (Global Data via Yahoo! Finance) ### [Why This Grape Grower Is Going All in on Smart Technology](https://www.growingproduce.com/fruits/grapes/why-this-grape-grower-is-going-all-in-on-smart-technology/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=f2238141ea-EMAIL%5FCAMPAIGN%5F2026%5F08%5F19%5F09%5F31%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F778166e558-0134851d61-587960459) Grape markets have weakened while growers continue contending with high labor and input costs. "If you're not doing it efficiently in today's ag world, you're going to really, really struggle," one says. (Growing Produce) ### [‘Fine wine tastes better with margins’: how should businesses prepare for the recovery?](https://www.thedrinksbusiness.com/2026/09/fine-wine-tastes-better-with-margins-how-should-businesses-prepare-for-the-recovery/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=f2238141ea-EMAIL%5FCAMPAIGN%5F2026%5F08%5F19%5F09%5F31%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F778166e558-0134851d61-587960459) Now is the time to knuckle down and prepare fine wine businesses for the recovery of the fine wine market, a panel of industry experts told the *db* conference last week – even if we are a few years off a “true recovery.” (The Drinks Business) ### [The Road to Great Wine With Eben Sadie](https://www.vinography.com/2026/09/the-road-to-great-wine-with-eben-sadie?%5Fbhlid=8141eeda35d3626a3b4da05c54126d19d6923fea&ref=bevnews.net) When one of the world’s most talented and ambitious winemakers decides to lay out what sounds like a grand unified field theory for making great wine, you shut your mouth and listen. (Vinography) ### [A Rare Look Inside Inglenook, the Coppola Family’s Napa Valley Legacy](https://www.modernluxury.com/inglenook-francis-ford-coppola/?%5Fbhlid=b997e7d49666ca248a6699d95eaf76b96a3ae404&ref=bevnews.net) Hollywood and history converge at Inglenook, the largest contiguous estate in Napa’s famed Rutherford Bench, where organically farmed wines have been produced since 1879\. (Modern Luxury) ### Alcohol Dominates Substance Use by Adults 35-50, Survey Finds URL: https://bevnews.net/alcohol-dominates-substance-use-by-adults-35-50-survey-finds/ Last updated: 2026-09-29T23:59:16.000Z Among early midlife adults, virtually all alcohol use measures had reached new low levels in 2024, according to the University of Michigan's "Monitoring the Future" survey, funded by the National Institute on Drug Abuse. Prevalence in 2025 continued to reach new lows for 30-day use and binge drinking. For 30-day use, there were significant decreases over the past five and 10 years (from 67.9% in 2015 and 69.1% in 2020 to 63.9% in 2025). Binge drinking decreased over the past five years (from 25.4% in 2020 to 23.2% in 2025). Trends for 12-month and daily use also continued to decrease but showed some indications of leveling off. Past 12-month use decreased over the past five years (from 85.5% in 2020 to 82.2% in 2025.) Alcohol remained the most prevalent substance used in the past 12 months by adults 35-50 years old. Some 82.2% drank in 2025, according to the Monitoring the Future survey conducted by the University of Michigan for the National Institute on Drug Abuse. That was nearly three times the 29;9% who used cannabis in the past 12 months and four times the 20.2% who used cannabis in the past 30 days. It was also nearly three times the 29.9% who used nicotine in the past 12 months. Cigarettes were used in the past 12 months by 13.2% of those surveyed and by 8.6% in the past 30 days. Just 7.3% of adults 35-50 used alcohol daily (defined as 20 or more occasions in the past 30 days. Daily use increased with age, the survey found, from 5.5% at age 35 to 25.9% at age 65. Binge drinking (five or more drinks in a rose in the past two weeks) was reported by 5.4% of midlife adults in 2025. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-70/ Last updated: 2026-09-29T10:00:16.000Z ***Good Morning and Happy Tuesday, September 29, 2026.*** ### [Alcohol Slowdown Continues Through Mid-September, Seasonal Impacts Stall](https://bevnews.net/alcohol-slowdown-continues-seasonal-impact/) During the four weeks ending Sept. 19, Total Alcohol lagged a year earlier, NIQ reports. Dollar sales reached $8.4 billion, down 2% from the like 2025 period, while case volume fell 3.7% to 166.4 million. On a weekly basis, dollar sales totaled $2 billion, down -5.5% from the week ending Sept. 12\. Recent underwhelming trends can partially be attributed to seasonal influences, as the industry officially exits the popular summer selling period and enters fall. ### [Trump Said to Use 'Impossible' Foreign Labor Standards to Work Around Wine Importer's Tariff Victory](https://bevnews.net/trump-used-impossible-foreign-labor-standards-as-tariff-workaround-small-businesses-say/) Small businesses will once again challenge President Donald Trump’s tariffs in federal court this week as they continue to feel the squeeze of the administration’s roller coaster policy on import taxes. Spice importer Burlap & Barrel and rare watch importer Collective Horology will argue Wednesday in the Court of International Trade in New York City that the Trump administration did not properly establish forced labor cases against dozens of U.S. trading partners before levying duties on goods ### [Alc Most Prevalent Substance Used by Young Adults, Cannabis Second](https://bevnews.net/alc-most-prevalent-substance-used-by-young-adults-cannabis-second/) Eighty percent (80%) of young adults 19-30 years old used alcohol in the past year (61.6% in the past 3o days), making alcohol the most common substance used, the "Monitoring the Future" survey produced by the University of Michigan found. That was a historical low. Binge drinking by young adults also fell to a historical low, reported by 23.6%, down 7.8% in 10 years. High-intensity drinking is also down, 3% in the last 10 years, the survey found. If you wonder why the beer industry is struggling ... ### [2 Calistoga Wine Properties Face Foreclosure](https://bevnews.net/2-calistoga-wine-properties-face-foreclosure/) Calistoga Vintner Services “is working through a capital restructuring involving” two Calistoga wine properties which face foreclosure Oct. 16, founder Jorge H. Anguiano told the Napa Valley Register. He attributed the financial squeeze to broader macroeconomic and industry pressures.” Notices for the foreclosures show a total of $46.25 million. Calistoga Vintner Services is a custom crush operation. The last 12 months, with distribution headwinds, quieter tasting rooms and a broad decline ... ### [Come Over October Goes Global, Expanding Across U.S., Canada, N.Z.](https://bevnews.net/come-over-october-goes-global-expanding-across-u-s-canada-n-z/) Come Over October returns for its third year with its broadest participation yet, as the campaign expands internationally, grows its presence across U.S. retail and introduces new ways for consumers to put its simple invitation to gather into action. Canada returns for a second year with an expanded national campaign led by Wine Growers Canada, while New Zealand joins Come Over October for the first time. ### [Motivated Older Voters Could Shape NC’s 2026 US Senate Race, Poll Finds](https://bevnews.net/motivated-older-voters-could-shape-ncs-2026-us-senate-race-poll-finds/) Voters above the age of 50 could play a major role in North Carolina’s 2026 election, according to a new poll. Older voters typically have the highest turnout in elections. But they appear to be even more motivated than usual to vote this year. The AARP, an organization that represents the interests of people 50 and older, found in a survey released Monday that 83% of voters 50 and older rate their motivation to vote as a 10 out of 10, compared to 66% of voters u ### [Teen Marijuana Use Declined In Mass. After Legalization. Will It Remain Legal?](https://bevnews.net/teen-marijuana-use-declined-in-mass-after-legalization-will-it-remain-legal/) This almost isn't surprising: Teen marijuana use in Massachusetts dropped more than 50% since the state legalized adult-use cannabis, according to the Marijuana Policy Project. Past 30-day cannabis use among high schoolers fell to 12% in 2o25 from 24.5% in 2015\. Nationwide, youth cannabis use dropped 44% between 2011 and 2025, according to the Center for Disease Control . “It’s simple economics,” Adam Smith, executive director of the Marijuana Policy Project, said in a statement. ### [Oakshire Brewing Thro](https://bevnews.net/oakshire-brewing-throws-going-away-party-will-close-after-20-years/)[ws Going Away Party, Will Close After 20 Years](https://bevnews.net/oakshire-brewing-throws-going-away-party-will-close-after-20-years/) Oakshire Brewing, Eugene, Ore., is throwing a big block party Oct. 3 to mark its 20th anniversary and the closing of its production brewery and all its taprooms in Eugene, Springfield and Portland. “We’ve faced years of rising costs, increasing competition, the financial damage of COVID, and changes in how people gather to eat and drink. We worked hard to adapt, but we can’t continue operating Oakshire as a whole,” Jeff Althouse, founder/CEO, said . ### [Wanderfolk Distillery Launches Tallbird American Whiskey](https://bevnews.net/wanderfolk-distillery-launches-tallbird-american-whiskey/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/Tallbird-1.png)](https://bevnews.net/wanderfolk-distillery-launches-tallbird-american-whiskey/) Supplied) Wanderfolk Distillery, Oklahoma’s first legal distillery and an original producer of unique craft spirits that spark curiosity and make a meaningful impact, has announced the launch of Tallbird American Whiskey. How It's Made: Crafted to be as affordable and approachable as Whiskey of the Golden Age, Tallbird American Whiskey is a blend of fine, straight, seven-year-old bourbons distilled in Kentucky (Bardstown Bourbon Co.) and Tennessee (Tennessee Distilling), then aged in Guthrie, Okla. ### [1800 Tequila Celebrates Generations of Detroit Lions Fandom](https://bevnews.net/1800-tequila-celebrates-generations-of-detroit-lions-fandom/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/1800-Lions-LTO-Bottle_Cocktail-1-1.jpg)](https://bevnews.net/1800-tequila-celebrates-generations-of-detroit-lions-fandom/) The limited edition 1800 Tequila with cocktail. (Courtesy 1800 tequila) 1800 Tequila is teaming up with the Detroit Lions this season for its new ‘Rep Your Legacy’ campaign celebrating generations of Lions fandom. Detroit is a city known for its pride, grit, and hard work, and now it has a tequila that matches that. The new campaign puts Lions fandom front and center, celebrating the generations of fans who have continued to rep the team through it all and pass that loyalty down — a spirit that mirrors the brand’s own legacy. ### [What I'm Reading](https://bevnews.net/what-im-reading-39/) ***Thanks for reading. I'll be back tomorrow. – Joel*** ### Wanderfolk Distillery Launches Tallbird American Whiskey URL: https://bevnews.net/wanderfolk-distillery-launches-tallbird-american-whiskey/ Last updated: 2026-09-29T08:15:01.000Z [Wanderfolk Distillery](https://wanderfolkspirits.com/?ref=bevnews.net), Oklahoma’s first legal distillery and an original producer of unique craft spirits that spark curiosity and make a meaningful impact, has announced the launch of Tallbird American Whiskey. **How It's Made:** Crafted to be as affordable and approachable as Whiskey of the Golden Age, Tallbird American Whiskey is a blend of fine, straight, seven-year-old bourbons distilled in Kentucky (Bardstown Bourbon Co.) and Tennessee (Tennessee Distilling), then aged in Guthrie, Okla., in 53-gallon, New American White Oak barrels with a Level 3-4 char. Bottled at 93 proof (46.5% ABV), Tallbird delivers a shot of Americana and rich and approachable whiskey that was tailor-made for classic cocktails, like Old Fashioneds, Manhattans and Sours. **What They're Saying:** “We’re committed to creating spirits as unique and distinctive as those who enjoy them,” said **Jeffrey Cole**, Head Distiller, **Wanderfolk Distillery**. “Tallbird is a Whiskey of the Golden Age – a time when a well-aged bourbon wasn’t something you paid a premium for and when quality was something could expect without a sky-high price tag. Good doesn’t have to be expensive.” **On the Nose and Palate:** Notes of sweet marzipan and cardamom with a splash of citrus and tropical mango. The palate reveals rich butterscotch, crunchy graham crackers and a hint of leather. The finish is luscious and sweet with the creaminess of a tres leches dessert. **What's in a Name:** The Tallbird name references nicknames given to aircraft during the sonic boom tests in the 1950’s and ’60s. The bottle’s label features an American cowboy riding one of these aircraft as if it were a mechanical bull, showcasing the brand’s Oklahoma roots and playful side. **Availability:** Tallbird American Whiskey is now available for purchase [online](https://shop.wanderfolkspirits.com/product/?product-id=6ab3e1c040cd0608ff63a4aa&ref=bevnews.net) through the brand’s [website](https://shop.wanderfolkspirits.com/?ref=bevnews.net) and at fine craft spirits retailers in Arkansas, Kansas, Missouri, Nebraska and Oklahoma, for a suggested retail price of $25 per 750ml bottle.Visitors will be able to visit the company’s Tasting Room, located at [124 E. Oklahoma Avenue](https://www.google.com/maps/search/124+E.+Oklahoma+Avenue?entry=gmail&source=g), in Guthrie, Okla., later this fall. ### 1800 Tequila Celebrates Generations of Detroit Lions Fandom URL: https://bevnews.net/1800-tequila-celebrates-generations-of-detroit-lions-fandom/ Last updated: 2026-09-29T08:00:13.000Z [1800 Tequila](https://www.instagram.com/1800tequila/?hl=en&ref=bevnews.net) is teaming up with the Detroit Lions this season for its new ‘Rep Your Legacy’ campaign celebrating generations of Lions fandom. Detroit is a city known for its pride, grit, and hard work, and now it has a tequila that matches that. The new campaign puts Lions fandom front and center, celebrating the generations of fans who have continued to rep the team through it all and pass that loyalty down — a spirit that mirrors the brand’s own legacy, founded by a 10th generation Tequila Maker. As part of the partnership, 1800 Tequila is releasing a limited-edition Detroit Lions bottle, with only 30,000 available across Michigan, designed as a keepsake for fans. The bottle pays tribute to the historic 1991 team, which finished 12- 4 and delivered the franchise’s first win since 1957 to celebrate the 1991 team. The brand has also teamed up with hometown clothing collective [Detroit vs Everybody](https://www.instagram.com/detroitvseverybodyllc/?hl=en&ref=bevnews.net) for a special merchandise collaboration launching September 30\. Detroit v Everybody has built a brand that champions the city and its unique culture, making this collaboration a natural fit. ### What I'm Reading URL: https://bevnews.net/what-im-reading-39/ Last updated: 2026-09-29T07:44:27.000Z ### [‘We just lost margin’: cheaper fine wine failed to bring more diners to Hide](https://www.thedrinksbusiness.com/2026/09/we-just-lost-margin-cheaper-fine-wine-failed-to-bring-more-diners-to-hide/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=0c361c2fd2-EMAIL%5FCAMPAIGN%5F2026%5F09%5F28%5F09%5F20&utm%5Fmedium=email&utm%5Fterm=0%5F-0c361c2fd2-587960459) Hide and Hedonism Wines founder Evgeny Chichvarkin has revealed that reducing the premium on fine wine failed to attract more customers. Speaking at The Drinks Business Conference, he suggested restaurant mark-ups may not be the main reason fine wine consumption is falling. (Drinks Business) ### [NAPA Explains NAPA. It Doesn't Help.](https://winexmagazine.com/napa-explains-napa-it-doesnt-help/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=0c361c2fd2-EMAIL%5FCAMPAIGN%5F2026%5F09%5F28%5F09%5F20&utm%5Fmedium=email&utm%5Fterm=0%5F-0c361c2fd2-587960459) Napa County explained its winery rules in federal court. Somehow, even the crackers got complicated. (Wine X) ### [Canada’s Booze Boycott Is About to Backfire](https://agrifoodanalyticslab.substack.com/p/canadas-booze-boycott-is-about-to?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=0c361c2fd2-EMAIL%5FCAMPAIGN%5F2026%5F09%5F28%5F09%5F20&utm%5Fmedium=email&utm%5Fterm=0%5F-0c361c2fd2-587960459) We took American booze off our shelves. Now Trump is closing the border to ours on September 29\. Guess which country has more to lose? (Agrifoodanalyticslab) ### 2 Calistoga Wine Properties Face Foreclosure URL: https://bevnews.net/2-calistoga-wine-properties-face-foreclosure/ Last updated: 2026-09-29T06:50:27.000Z **Calistoga Vintner Services** “is working through a capital restructuring involving” two Calistoga wine properties which face foreclosure Oct. 16, founder Jorge H. Anguiano told the Napa Valley Register. He attributed the financial squeeze to broader macroeconomic and industry pressures.” Notices for the foreclosures show a total of $46.25 million. Calistoga Vintner Services is a custom crush operation. The last 12 months, with distribution headwinds, quieter tasting rooms and a broad decline in wine consumption has made for an incredibly tough trading environment and in some cases have made CVS's clients businesses unsustainable. When they shut down, CVS is affected. ### Come Over October Goes Global, Expanding Across U.S., Canada, N.Z. URL: https://bevnews.net/come-over-october-goes-global-expanding-across-u-s-canada-n-z/ Last updated: 2026-09-29T06:36:15.000Z Come Over October returns for its third year with its broadest participation yet, as the campaign expands internationally, grows its presence across U.S. retail and introduces new ways for consumers to put its simple invitation to gather into action. Canada returns for a second year with an expanded national campaign led by **Wine Growers Canada**, while New Zealand joins Come Over October for the first time. In the U.S., Albertsons’ Southern Region has adopted Come Over October as promotional programming for September and October, and **Constellation Brands** will activate the campaign for a third time across nearly 500 Kroger supermarkets. Independent and regional retailers are getting behind the campaign as well, including Gary’s Wine & Marketplace and Buy Rite New Jersey, bringing Come Over October into local communities and neighborhood wine shops. The continued retail adoption builds on previous Come Over October programs that have demonstrated the campaign’s ability to create a shared occasion around wine while giving retailers and suppliers flexibility in how they activate it. Come Over October’s recent [Wine & Gathering Study](https://www.comeoveroctober.com/wp-content/uploads/2026/08/FINAL-2026%5F08-COO-Survey-Results-Press-Release.pdf?ref=bevnews.net) reinforced the opportunity behind that approach. Among more than 1,500 wine consumers surveyed, 41% said having a specific occasion or reason to gather would make them more likely to host a gathering with wine, while 44% wanted easy recipes and food-pairing ideas. This fall, [ComeOverOctober.com](http://comeoveroctober.com/?ref=bevnews.net) will give consumers more ways to act on that invitation, including downloadable invitation templates, conversation starters, hosting ideas and other tools intended to take some of the work out of gathering. A new partnership with BlindVine will introduce *What’s Your Hosting Signature?* an interactive experience that lets consumers discover one of eight hosting personalities and share the results with friends. Come Over October is also partnering with the American Lamb Board on approachable recipes and wine-pairing ideas, culminating in a seasonal giveaway, while [LocalWineEvents.com](http://localwineevents.com/?ref=bevnews.net) is bringing campaign programming and events directly to its vast community of wine lovers as part of an expanded partnership this year. ### Alcohol slowdown continue through Mid-September, seasonal impacts stall URL: https://bevnews.net/alcohol-slowdown-continues-seasonal-impact/ Last updated: 2026-09-29T06:25:25.000Z During the four weeks ending Sept. 19,, Total Alcohol lagged a year earlier, NIQ reports. Dollar sales reached $8.4 billion, down 2% from the like 2025 period, while case volume fell 3.7% to 166.4 million. On a weekly basis, dollar sales totaled $2 billion, down -5.5% from the week ending Sept. 12\. Recent underwhelming trends can partially be attributed to seasonal influences, as the industry officially exits the popular summer selling period and enters fall. **Traditional Offerings Soft, Prepared Cocktails Sole Grower** Prepared Cocktails: Beer, Wine, and Spirits (BWS) maintained growth, with sales up 2.5%, while case volume slipped 1.4%, NIQ said. The performance signals the segment's recent resurgence, as Spirits- and Wine-based RTDs continue to perform strongly and align with modern consumer preferences. • **Beer's softness dragged on**, with dollar sales in the four weeks ended Sept. 19 down 2.9% and volume falling 4.1%. The demand pressures faced by the category are showing to be ongoing, as losses persist versus a year ago. On a weekly basis, dollar sales totaled $889.2 million, down 6.3% from $949 million the prior week. While football season has introduced a steady stream of gameday consumption occasions, those benefits have yet to fully offset the broader pressures weighing on the category, leaving Beer in search of stronger and more sustained momentum. Beer’s top segments continue to limit category results. Domestic Premium headwinds were most prevalent, with dollar sales down 7% and volume down 7.5%, while Craft declined 6.2% in value and 7.3% in volume. Import saw notably slower losses (-0.9% in value, -2.2% in volume). Domestic Super Premium returned to growth, with dollar sales and volume both growing 2.2%. Additional growth segments included both Cider and Non-Alcoholic Beer. Cider rose 4.2% in value and 3.1% in cases, while Non-Alcoholic Beer grew 10.5% in value and volume. Continued consumer interest in moderation, wellness, and better-for-you alternatives remains a key driver of NonAlcoholic Beer's success, while the expansion of growth across multiple smaller segments provides encouraging signs for the category despite ongoing weakness in its largest segments. **• Wine followed closely with its own decline**, as dollar sales fell 2.8% and volume dropped 4.7%, NIQ reported. The unrelenting pressure in Wine is a clear indicator of how shifts in consumer behavior have been a notable category detriment. During the four weeks ending Sept. 19, Still Wine continued to drive the majority of category softness, with dollar sales declining 3.6% and volume down 5.2%. Sparkling Wine continued to improve, posting dollar growth of 2.1% and volume rising 1.2%. Non-Alcoholic Wine maintained its strength, with dollar sales increasing +20.5% and volume up +17.2%. While both segments represent a smaller share of total category sales, their sustained growth highlights evolving consumer preferences and remains a notable bright spot within an otherwise challenged Wine landscape. **• Spirits displayed some improvement**, as dollar sales slipped 2.1% and volume declined 2.4%, NIQ said. The losses remain slower as compared to other traditional alcohol categories in this mid-September period. Across the top Spirits categories (Vodka, Whiskey, and Tequila), performance varied notably. Whiskey experienced the fastest declines yet again, with dollar sales down 4.7% and volume falling 5.9%. Vodka remained relatively resilient, outperforming total Spirits despite remaining slightly below year-ago levels, dropping 1.4% in value and easing 2% in volume. Tequila continued to gain traction with consumers, delivering another week of dollar and volume growth (+1.6% and +5.6% respectively) and reinforcing its position as one of the category's strongest growth engines. NonAlcoholic Spirits also offered strong gains, with dollar sales up 23.5% and volume rising 18.7%. All other Spirits segments remained as loss contributors, with dollar sales down 2.2% and volume declining 3%. • Latest category performance illustrates a continuing divergent landscape. Beer has yet to move from being the top lagger, while Wine shares a similar rate of decline in its own consistent manner. In contrast, Spirits exist in a state of slower decline, and Prepared Cocktails (BWS) are widening their gap as the sole bucket of growth opportunity. **NJ, Ohio Stay Ahead; Declines Sweep Top Regional Markets** Key state results were primarily aligned to total U.S. underperformance, with eight of the top 10 state markets losing ground in both dollar sales and volume. • New Jersey outperformed broader trends and captured growth in both value and volume. Dollar sales grew 1.4%, while volume increased 4.9%. Ohio followed behind New Jersey as dollar sales remained flat, whereas volume declined 2.8%. • Washington held as the top declining key state market, with case volume down 13.5% and dollar sales dropped 7.6%. Demand lapses in the state have been ongoing, leading nationwide declines for consecutive weeks. • Overall, regional performance is largely under pressure, as just a few markets stay afloat the negative tides. New Jersey and Ohio are both experiencing stable sales trends, much better than its peers. On the other hand, prolonged deep declines in Washington reveal the vastly different levels of instability across regions. **Broad retail pullback persists, led by Food, Convenience** • Widespread weakness was seen across core retail channels, with dollar sales falling in most major outlets. Food recorded the sharpest decline at 3.2%. This was followed by Convenience at 2.4%, Club -1.5%, Liquor -1.1% and Mass -0.5%. All Others maintained sales gains, up 2.2%. • Volume trends closely followed dollar results. Conv led declines at -5.2%, followed by Food -4.7%, Liquor -1.8%, Mass -1.6%, while Club (+0.9%) and All Others grew volume (+4%). ### Motivated older voters could shape NC’s 2026 US Senate race, poll finds URL: https://bevnews.net/motivated-older-voters-could-shape-ncs-2026-us-senate-race-poll-finds/ Last updated: 2026-09-29T05:51:47.000Z **By Christine Zhu,** *NCNewsline* Voters above the age of 50 could play a major role in North Carolina’s 2026 election, according to a new poll. Older voters typically have the highest turnout in elections. But they appear to be even more motivated than usual to vote this year. The AARP, an organization that represents the interests of people 50 and older, found in a [survey](https://www.aarp.org/content/dam/aarp/research/topics/voter-opinion-research/politics/2026-midterm-election-poll-north-carolina.doi.10.26419-2fres.01065.019.pdf?ref=bevnews.net) released Monday that 83% of voters 50 and older rate their motivation to vote as a 10 out of 10, compared to 66% of voters under age 50. In North Carolina’s 2026 primary election, voters above the age of 65 accounted for 35% of all voters. Financial security, democracy and healthcare are some of the voting bloc’s top issues. Among voters over 50, two-fifths said their top concern is affordability, and 29% ranked threats to democracy as their second issue. At 93%, almost all respondents older than 50 said they are more likely to support a candidate who would ensure workers receive their earned Social Security benefits, and 84% are more likely to back a candidate who would expand Medicare’s ability to negotiate prescription drug prices. Democratic former Gov. Roy Cooper continues to maintain a double-digit edge over former Republican National Committee and North Carolina GOP chair Michael Whatley, 53-42 out of all voters. However, among voters older than 50, Whatley leads by 6 points, 51-45\. **A Note from Joel:* Because the results of this year's election may affect the alcohol beverage industry more than normal (think tariffs),I'm going to republish articles from reputable news services about polling in individual state elections. We all tend to hear about national polls, but its what happens at the state level that matters in this and all elections.* ### Trump Said to Use 'Impossible' Foreign Labor Standards to Work Around Wine Importer's Tariff Victory URL: https://bevnews.net/trump-used-impossible-foreign-labor-standards-as-tariff-workaround-small-businesses-say/ Last updated: 2026-09-29T08:57:30.000Z Small businesses will once again challenge President Donald Trump’s tariffs in federal court this week as they continue to feel the squeeze of the administration’s roller coaster policy on import taxes. Spice importer Burlap & Barrel and rare watch importer Collective Horology will argue Wednesday in the Court of International Trade in New York City that the Trump administration did not properly establish forced labor cases against dozens of U.S. trading partners before levying duties on goods that numerous American importers buy. The Office of the United States Trade Representative [announced](https://www.newsfromthestates.com/article/trump-imposes-new-host-tariffs-trading-partners-alleging-they-use-forced-labor?ref=bevnews.net) in late July that products from 60 top U.S. trading partners will be tariffed at 10% or 12.5%, depending on whether governments have or have not developed laws meant to combat forced labor. The new tariffs cover 99.4% of all goods imported into the United States, according to the office. The "forced labor" tariff is a response to the U.S. Supreme Court's decision in a February case in which Victor Schwartz, a New York wine importer, successfully challenged the president’s unprecedented executive tariffs under the International Emergency Economic Powers Act, or IEEPA. The court ruled them unconstitutional. The plaintiffs in the current case, represented by the legal advocacy nonprofit Liberty Justice Center, [allege](https://storage.courtlistener.com/recap/gov.uscourts.cit.21433/gov.uscourts.cit.21433.2.0%5F2.pdf?ref=bevnews.net) the administration exceeded its tariff authority delegated by Congress under the forced labor statute, Section 301 of the Trade Act of 1974\. The plaintiffs also argue the tariffs are “arbitrary and capricious” because U.S. trade officials relied on “generalized assertions” that labor policies in 60 economies imposed concrete economic harm to the U.S. #### Trade law expert blasts Trump usage Ambassador Alan Wm. Wolff, a former trade official who helped draft the forced labor statute and filed a [brief](https://libertyjusticecenter.org/wp-content/uploads/Amicus-Brief-Wolff-Maruyama-Hills.pdf?ref=bevnews.net) in support of the small business plaintiffs, said Section 301 was “designed for sort of a rifle shot of retaliation against a single foreign country doing some particular act that's been verified.” Wolff served in the Carter and Ford administrations, and later as a deputy director-general at the World Trade Organization. “I sat through the executive sessions of the committees that were drafting the statute,” he said. “No one ever conceived of the idea that you could just create a sort of a fake, bogus test for other countries – 60 of them — that none of them could meet.” Wolff told States Newsroom in an interview Sept. 21 that the statute has never been used in this way. “If the U.S. was serious about forced labor being dealt with in this fashion … it would say, ‘Well, we'll review it every six months, and if you put in a statute that has the following provisions, we would probably lift the tariff,’” he said. “There's none of that because the purpose is to have the tariff, not to combat forced labor,” he continued. The Department of Justice declined to comment Monday on ongoing litigation. The White House and the Office of the United States Trade Representative did not respond Monday. **One tariff after another** The legal challenge on behalf of small business plaintiffs is not the first one to be brought by the Liberty Justice Center, a nonprofit that focuses on “high-impact cases that defend individual liberty and challenge government overreach,” according to its website. In February, the organization [secured a victory](https://www.newsfromthestates.com/article/us-supreme-court-rules-against-trumps-tariffs-6-3-opinion-dealing-blow-trade-agenda?ref=bevnews.net) against the Trump administration when the U.S. Supreme Court ruled the president’s unprecedented executive tariffs under the International Emergency Economic Powers Act, referred to as IEEPA, were unconstitutional. The organization won the case on behalf of several small business plaintiffs, ranging from an Illinois-based toymaker and New York-based wine importer, to a Utah-based plastics producer and a Pennsylvania-based fishing gear company, among others. Almost immediately after the high court struck down his emergency tariffs, Trump imposed a new wide-reaching 10% tariff on global imports under a separate statute – Section 122 of the Trade Act of 1974\. The statute limited Trump to only 150 days. The administration concurrently opened sweeping trade practice investigations, including under the Section 301 forced labor statute, on nearly all U.S. trading partners. The government announced its forced labor findings just as the earlier tariffs expired at the 150-day mark. **New duties ‘blatantly pretextual’** Sara Albrecht, the Liberty Justice Center’s CEO, described the administration’s new forced labor tariffs as “blatantly pretextual” to replace duties imposed under Section 122. “And Section 122 was pretextual for the IEEPA tariff that rolled off this year when he lost at the Supreme Court. So we feel like our job wasn't done because we struck down the IEEPA tariff, and then the administration just did it again,” Albrecht said. The organization is again representing small business plaintiffs who allege harm to their bottom line because of the administration’s tariff policy. Burlap & Barrel, a New York-based company with warehouses in Hagerstown, Maryland, and Las Vegas imports spices from 22 countries. The California-based Collective Horology imports high-end mechanical watches from independent makers in six European nations. “They are two individual American small businesses that have been swept up in a political kind of debate. We're arguing this on behalf of every American small business, every American business that is being forced to once again pay illegal tariffs,” Albrecht said. The organization has asked the Court of International Trade for class status. “You have to keep in mind that they're just getting their IEEPA refunds right now, and we're almost done with that. But they had to start paying Section 122 (tariffs), and then when that stopped, they had to pay Section 301 (tariffs). So a lot of these businesses are effectively loaning all of their working capital to the U.S. government while we kind of sort this out in court,” Albrecht said. The Liberty Justice Center had also challenged the Section 122 tariffs on behalf of Burlap & Barrel. U.S. Customs and Border Protection is still in the process of [refunding](https://www.newsfromthestates.com/article/show-me-money-businesses-line-166b-refunds-trumps-illegal-tariffs?ref=bevnews.net) roughly $166 billion worth of tariffs paid by businesses under Trump’s IEEPA import charges. “We're a small nonprofit that is, you know, 12 attorneys trying to again strike down the tariffs, and it would be nice if someone else wanted to jump into the fight,” Albrecht said. “So we're doing the best we can, and I think we've done a good job so far.” Prior to the tariff case win, the organization was most well known for its role in successfully arguing before the U.S. Supreme Court in Janus v. AFSCME, in which its client Mark Janus challenged public sector unions over paying dues. – *Ashley Murray,* [*States Newsroom*](https://www.newsfromthestates.com/article/trump-used-impossible-foreign-labor-standards-tariff-workaround-small-businesses-say?utm%5Fsource=newsletters.newsfromthestates.com&utm%5Fmedium=newsletter&utm%5Fcampaign=immigration-raid-near-hospital-heightens-anxiety-and-more-news-from-the-states&%5Fbhlid=93e6dd8e261947baff1ae38976935134160ff9fc)*.* ### Alc Most Prevalent Substance Used by Young Adults, Cannabis Second URL: https://bevnews.net/alc-most-prevalent-substance-used-by-young-adults-cannabis-second/ Last updated: 2026-09-29T05:17:18.000Z Eighty percent (80%) of young adults 19-30 years old used alcohol in the past year (61.6% in the past 3o days), making alcohol the most common substance used, the "Monitoring the Future" survey produced by the University of Michigan found. That was a historical low. Binge drinking by young adults also fell to a historical low, reported by 23.6%, down 7.8% in 10 years. High-intensity drinking is also down, 3% in the last 10 years, the survey found. If you wonder why the beer industry is struggling, here's your answer: Beer consumption fell 17.3% in the last 10 years among young adults 19 through 30 years. You can't blame young adults for wine's troubles, however. 60/.7% of young adults drank wine 120 years ago; 58.5% did some in 2025\. That;s not enough of a drop to explain the numerous bankruptcies, dramatically lower sales, etc., plaguing the wine industry. Over the past five years, the number of young adults who reported using wine in the past 12 months rose 4.3%. Turning to liquor, the Monitoring the Future survey shows a dramatic drop among young adults use over the past 12 months: 26.3% in 2025 down from 47.3% in 2015\. Flavored alcoholic beverages showed dramatic advances among young adults 19-30 over both 5 year (17,8%) and 10 year (15.9%) Cannabis was second with 41.9% in the past 12 month, and 28.8% in the past 30 days, followed by nicotine, 38.l6% in the past year. ### Teen Marijuana Use Declined In Mass. After Legalization. Will It Remain Legal? URL: https://bevnews.net/teen-marijuana-use-declined-in-mass-after-legalization-will-it-remain-legal/ Last updated: 2026-09-29T04:41:49.000Z This almost isn't surprising: Teen marijuana use in Massachusetts dropped more than 50% since the state legalized adult-use cannabis, according to the Marijuana Policy Project. Past 30-day cannabis use among high schoolers fell to 12% in 2o25 from 24.5% in 2015\. Nationwide, youth cannabis use dropped 44% between 2011 and 2025, according to the Center for Disease Control . “It’s simple economics,” Adam Smith, executive director of the Marijuana Policy Project, said in a statement. “As consumers transition into a legal market, illicit operators start to go out of business. And illegal dealers are the ones who sell cannabis to kids. Licensed retailers have regulators to answer to, and everything to lose. They check ID every time.” Whether or not recreational marijuana will remain legal in Massachusetts remains to be seen. When voters go to the polls Nov. 3, one of the items on the ballot will vote whether to repeal the legalization statute. ### Oakshire Brewing Throws Going Away Party, Will Close After 20 Years URL: https://bevnews.net/oakshire-brewing-throws-going-away-party-will-close-after-20-years/ Last updated: 2026-09-29T04:16:36.000Z **Oakshire Brewing,** Eugene, Ore., is throwing a big block party Oct. 3 to mark its 20th anniversary and the closing of its production brewery and all its taprooms in Eugene, Springfield and Portland. “We’ve faced years of rising costs, increasing competition, the financial damage of COVID, and changes in how people gather to eat and drink. We worked hard to adapt, but we can’t continue operating Oakshire as a whole,” Jeff Althouse, founder/CEO, said . ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-69/ Last updated: 2026-09-25T10:00:26.000Z ***Good Morning, and Happy Friday. It's September 25, 2026.*** ### [Calif. Gov't Stalls on When Winery Can Resume, So After 40 Years It's Closing](https://bevnews.net/calif-govt-stalls-on-when-winery-can-resume-so-after-40-years-its-closing/) The tasting room for Rosenthal – The Malibu Estate was destroyed in the 2025 Palisades wildfire. It was the winery's primary way of distributing its wines. Now its closing. The site was leased from California State Government and is being used as a staging and storage area for clean-up operations after the inferno, which destroyed more than 6,800 structures. ### [Calif. Bev/Al Producers Win Right to Do Sensory Research to Learn Consumer Perceptions](https://bevnews.net/calif-win-right-to-do-sensory-research-to-learn-consumer-perceptions/) Alcohol beverage producers are now able to conduct sensory to evaluate consumer perceptions of characteristics such as aroma, flavor, balance, mouthfeel, and overall appeal after Gov. Gavin Newsom signed AB 1991\. Wine Institute sponsored the bill. For wineries, responding to changes in consumer preferences is rarely as simple as adjusting a product overnight. Decisions ranging from what winegrapes to plant to the styles and blends of wine to create can require years of planning, significant inv ### [A Businessman's Only Certainty: Change; More Bankruptcies, Receiverships Coming](https://bevnews.net/a-businessmans-only-certainty-change-more-bankruptcies-receiverships-coming/) In Thursday's Daily, I noted that the cause of the Gundlach Bundschu bankruptcy was a result of two things: borrowing more than current sales can support and rising interest rates. It's easy to wag a moralistic finger at the Bundschus and Signorellos, whose winery is in the midst of a foreclosure. The truth of the matter is that yes, they overextended themselves, and banks were more than willing accomplices. ### [Highland Park Whisky Partners with Laila Gohar for Limited Edition 17 YO](https://bevnews.net/highland-park-whisky-partners-with-laila-gohar-for-limited-edition-17-yo/) Highland Park is expanding its Between You and I series with Between You and I by Laila Gohar (SRP $160), a limited edition 17 Year Old Single Malt created in collaboration with New York-based artist and creative director Laila Gohar, launching today. Led by Master Whisky Maker Marc Watson as his first release since taking the helm last year, the expression was created with Gohar’s Egyptian heritage in mind. Watson sampled more than 80 casks to find a profile that could evoke powerful memories ### [What I'm Reading --](https://bevnews.net/what-im-reading-37/) ***Thanks for reading. I'll be back Monday. – Joel*** --- ### ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-37/ Last updated: 2026-09-25T04:01:50.000Z ### [Is Bronco’s business model a blueprint for the times?](https://www.thedrinksbusiness.com/2026/09/is-broncos-business-model-a-blueprint-for-the-times/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=6431a7f077-EMAIL%5FCAMPAIGN%5F2026%5F09%5F23%5F09%5F14%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-d5a23b3124-587960459) As California’s Wente Family Estates partners with Bronco Wine Company for its sales and distribution, *Sarah Neish* finds out why Bronco is increasingly supplementing its own wine production with becoming a ‘sales broker’ for other estates. (The Drinks Business) ### [What to Expect from 7 Potential New AVAs](https://daily.sevenfifty.com/what-to-expect-from-7-potential-new-avas/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=6431a7f077-EMAIL%5FCAMPAIGN%5F2026%5F09%5F23%5F09%5F14%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-d5a23b3124-587960459) From Minnesota to New Jersey, seven proposed AVAs aim to distinguish emerging regions by climate, soils, and grape varieties. (SevenFifty Daily) ### [From Cellar to Table: How Wine Professionals Are Putting AI to Work](https://wineindustryadvisor.com/2026/09/24/from-cellar-to-table-how-wine-professionals-are-putting-ai-to-work/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=6431a7f077-EMAIL%5FCAMPAIGN%5F2026%5F09%5F23%5F09%5F14%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-d5a23b3124-587960459) Incorrect information can be presented just as confidently as correct information,” Webber says. “If you’re using AI professionally, you still have to know the subject well enough to recognize when something doesn’t look right.” (Wine Industry Advisor) ### Highland Park Whisky Partners with Laila Gohar for Limited Edition 17 YO URL: https://bevnews.net/highland-park-whisky-partners-with-laila-gohar-for-limited-edition-17-yo/ Last updated: 2026-09-25T03:52:39.000Z **Highland Park** is expanding its Between You and I series with [Between You and I by Laila Gohar](https://www.highlandparkwhisky.com/en-us/between-you-i-17?ref=bevnews.net) (SRP $160), a limited edition 17 Year Old Single Malt created in collaboration with New York-based artist and creative director Laila Gohar, launching today. Led by Master Whisky Maker Marc Watson as his first release since taking the helm last year, the expression was created with Gohar’s Egyptian heritage in mind. Watson sampled more than 80 casks to find a profile that could evoke powerful memories and associations, ultimately creating a whisky with notes of orange blossom, leather and warming spice, balanced by bright fruit, sweetness and Highland Park’s signature subtle aromatic peat smoke. The collaboration encourages a creative interpretation and conversation in flavor around the whisky, with Gohar’s interpretation of the tasting informing the bespoke packaging featuring hand-drawn illustrations of evocative vignettes in place of traditional tasting notes. ### Calif. Gov't Stalls on When Winery Can Resume, So After 40 Years It's Closing URL: https://bevnews.net/calif-govt-stalls-on-when-winery-can-resume-so-after-40-years-its-closing/ Last updated: 2026-09-25T03:45:52.000Z The tasting room for **Rosenthal – The Malibu Estate** was destroyed in the 2025 Palisades wildfire. It was the winery's primary way of distributing its wines. Now its closing. The site was leased from California State Government and is being used as a staging and storage area for clean-up operations after the inferno, which destroyed more than 6,800 structures. The government hasn't indicated when – or even if – it may allow commercial tenants to return. The winery was founded in 1985 by George Rosenthal. Rosenthal, now 95, had interests in every from real estate and file storage to private aviation to the winery. Also in the Rosenthal enterprises was Raleigh Studios, a large soundstage operator and West Holywood's Sunset Marquis hotel, which was the subject of a 2025 documentary, "If These Walls Could Talk. Thge winery itself is in Malibu's Newton Canyon and spans 240 acres. It has produced Cabernet Sauvignon, Merlot, Chardonnay and other varietals. ### Calif. Win Right to Do Sensory Research to Learn Consumer Perceptions URL: https://bevnews.net/calif-win-right-to-do-sensory-research-to-learn-consumer-perceptions/ Last updated: 2026-09-25T02:54:47.000Z Alcohol beverage producers are now able to conduct sensory to evaluate consumer perceptions of characteristics such as aroma, flavor, balance, mouthfeel, and overall appeal after Gov. Gavin Newsom signed AB 1991\. **Wine Institute** sponsored the bill. For wineries, responding to changes in consumer preferences is rarely as simple as adjusting a product overnight. Decisions ranging from what winegrapes to plant to the styles and blends of wine to create can require years of planning, significant investment and a long lead time before a product reaches customers. By creating a clear pathway for consumer tasting research, AB 1991 gives producers another valuable source of insight to help inform those decisions, Wine Institute said. “In a marketplace that is changing rapidly, better insight can give wineries greater confidence about where to invest and innovate," said **Steve Gross,** president/CEO, Wine Institute. "AB 1991 provides a practical, responsible tool to help California producers better understand their consumers and make more informed decisions about the future. We’re proud to have sponsored this legislation and thank Majority Leader Aguiar-Curry for her leadership in advancing this important measure.” . ### A Businessman's Only Certainty: Change; More Bankruptcies, Receiverships Coming URL: https://bevnews.net/a-businessmans-only-certainty-change-more-bankruptcies-receiverships-coming/ Last updated: 2026-09-25T02:34:56.000Z In Thursday's Daily, I noted that the cause of the **Gundlach Bundschu** bankruptcy was a result of two things: borrowing more than current sales can support and rising interest rates. It's easy to wag a moralistic finger at the Bundschus and Signorellos, whose winery is in the midst of a foreclosure. The truth of the matter is that yes, they overextended themselves, and banks were more than willing accomplices. The San Francisco Chronicle's senior wine reporter in an [excellent piece](https://finance.yahoo.com/real-estate/articles/world-now-why-more-california-120000459.html?guccounter=1&utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=6431a7f077-EMAIL%5FCAMPAIGN%5F2026%5F09%5F23%5F09%5F14%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-d5a23b3124-587960459) yesterday notes that anu California winery with significant debt – especially debt that extends beyond their winery's current value, quotes Mike Fisher, founder of Global Wine Partners, as saying, "It's a new world now. I don't think anybody has aa idea when this whole thing is going to get better." This whole situation reminds me of the start of the Great Depression, which is said to have started with the crash of the stock market over four days at the end of October 95 years ago. Then, as now, there was a new technology. Today it's artificial intelligence and a whole bunch of internet-based technologies; then it was radio, automobiles, talking pictures and medical advances, principally the development of insulin and penicillin. And then there's real estate. Many students of the Great Depression believe it began in 1926 with the collapse of the Florida land boom. While the factual situation between Florida and the current crisis are very different we are once again in an era where real-estate related businesses are finding themselves in financial straits. - It's not just wine; it's also Uncle Nearest Distillery; - Florida real estate, where nearly 8% of homeowners owe more on their mortgage than their homes are worth; - Texas, where builder's incentives exceed 17% in certain markets. It goes on and on – - Hot markets such as North and South Carolina have seen sales volumes stall while home inventory is climbing by double digit percentages. - In Tennessee, Nashville is showing nearly 30% more listing than a year earlier and Alabama is seeing an 18% decline in transactions. As T.Rowe Price, the Baltimore investment sage, observed in the 1960s, "change is the businessman's only certainty." At its root, the real estate problem in the bev/al world today is simply many people forgot the wisdom of Price's adage. Pre-Covid, it seemed as though the wine boom would go on forever. In 2018, **Rob McMillan**, evp and founder of **Silicon Valley Bank'**s Wine Division, wrote, "2018 was a good year for wine. Total wine sales for the year set a record, restaurant sales of wine were higher and premium wine sales were up as well. Strong consumer confidence and a healthy US economy contributed to the improved performance." In such an environment, it's easy to get swept up in what Alan Greenspan, the former Federal Reserve chairman, called "irrational exuberance." That's all too easy to do, as Charles McKay demonstrated in *Extraordinqary Popular Delusion and the Madness of Crowds.* First published in 1841, the book explains how entire societies can be swept up irrational beliefs, speculative frenzies and dangerous superstitions. I am not suggesting that we're on the verge of another Great Depression, although I do think many circumstances today are uncomfortably familiar. Nor am I suggesting the wineries, distilleries or brewpubs facing difficulties today did anything wrong; they probably simply got swept up in the good times of five years ago. But I am suggesting this is time for execs in and out of the alcoholic beverage business to (1) be more cautious than normal, and (2) remember this won't last forever. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-68/ Last updated: 2026-09-24T10:00:38.000Z ***Good Morning and Happy Thursday. It's September 24, 2026.*** ### [Why Gundulach Bundschu Winery Filed for Chapter 11 Bankruptcy Protection](https://bevnews.net/why-gundulach-bundschu-winery-files-for-chapter-11-bankruptcy-protection/) Gundlach Bundschu winery, reportedly California's oldest continuously family-run winery, has filed for Chapter 11 Bankruptcy Act protection. It owes more than $37 million and claims assets of $17.2 million in cash and property. The largest creditors are American AgCredit, owed $8.8 million, and Tiverton Advisors, LLC, owed $18 million but "disputed" and listed at $9.4 million (secured creditors total $35.5 million). The winery will remain open and operating throughout the process as it seeks to ### [Trump's Tariffs Lead Canadian Brewers to Buy Cans from China](https://bevnews.net/trumps-tariffs-lead-canadian-brewers-to-buy-cans-from-china/) Part of President Trump's tariff theory is that tariffs will boost American manufacturing. That may be so in some industries, but in the aluminum industry, it's Chinese workers who are benefiting. North American can prices have risen nearly 50% since early last year, when U.S. tariffs spiked the cost of aluminum of both sides of the border. Now, China has a tremendous edge. Factories outside Shanghai are selling cans for about one-third less than the same can in the U.S. On importer and distri ### [Jean-Charles Boisset Purchases Artesa Winery](https://bevnews.net/jean-charles-boisset-purchases-artesa-winery/) Jean-Charles Boisset, president of Boisset Collection, has purchased Artesa Winery in Carneros from Raventós Codorníu, the Wine Spectator reported. The transaction includes the Artesa brand and estate, totaling 350 acres of land, with 150 planted to grapevines across the Carneros and Mt. Veeder appellations, as well as a winery permitted for producing about 190,000 cases of wine annually, a tasting room and existing inventory. Terms weren't disclosed. ### [Oldest Brewpub in America Closing](https://bevnews.net/oldest-brewpub-in-america-closing/) Triple Rock Brewery & Alehouse in Berkley, Calif.. plans to close by the end of the year, after more than 40 years in business. Brothers John and Reid Martin, who started the brewpub are ready to retire. “After 40 years, we are ready to spend less time navigating the day-to-day and more time exploring some of the other things we have put off along the way,” John said. The brothers own the building and expect to sell or lease it once the doors close for good. In those 40 years, 5,884 batches h ### [Lettie Teague Joins New York Sun](https://bevnews.net/lettie-teague-joins-new-york-sun/) Lettie Teague, the longtime wine columnist of The Wall Street Journal, has joined The New York Sun in the same role. Teague held the position at the Journal for sixteen years where she drew readers for her plainspoken intelligence about what is worth drinking and why. She will now write weekly on wine for the Sun’s Arts+ pages, both online and in print. Few American wine writers have been read as widely, or as loyally, as Teague. Prior to joining the Wall Street Journal she was the longtime wi ### [What I'm Reading --](https://bevnews.net/what-im-reading-38/) The wine industry can’t reach the “missing middle.” Discovery, accessibility, and the marketing gap in today’s landscape. (Hannah Gerstner) American Whiskey Vs Canadian Whisky: How Are They Different? Given the number of quality whiskey brands in America, it might be a little surprising to know that a good amount of what we guzzle these days actually comes from our neighbors in the North. The U.S. imported over 168 million liters of whisky from Canada in 2020 (via Forbes), so it's clearly a --- ### [The Roasted Coconut Negroni](https://bevnews.net/the-roasted-coconut-negroni/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/Nwgroni.jpg)](https://bevnews.net/the-roasted-coconut-negroni/) Roasted Coconut Negroni (courtesy Waterloo Gin) INGREDIENTS: \* 1 oz Waterloo Gin Barrel Aged Gin \* 1 oz Campari \* ¾ oz Sweet Vermouth \* ¼ oz Malibu Rum \* Dash of Mexican chocolate or walnut bitters \* Coconut shaving, for garnish METHOD: In a mixing glass, add the Waterloo Barrel Aged Gin, Campari, sweet vermouth, rum, and bitters with ice. Stir until chilled. Strain into a rocks glass with ice. Garnish with a coconut shaving. --- ### ### Oldest Brewpub in America Closing URL: https://bevnews.net/oldest-brewpub-in-america-closing/ Last updated: 2026-09-24T08:48:44.000Z **Triple Rock Brewery & Alehouse** in Berkley, Calif.. plans to close by the end of the year, after more than 40 years in business. Brothers John and Reid Martin, who started the brewpub are ready to retire. “After 40 years, we are ready to spend less time navigating the day-to-day and more time exploring some of the other things we have put off along the way,” John said. The brothers own the building and expect to sell or lease it once the doors close for good. In those 40 years, 5,884 batches have been brewed, and more than 41,000 barrels, over 10 million pints poured. In the beginning, John Martin had to explain to the City of Berkeley what a “brewpub” even was — officials initially insisted the operation belonged in an industrial zone, not downtown, he says. ### Lettie Teague Joins New York Sun URL: https://bevnews.net/lettie-teague-joins-new-york-sun/ Last updated: 2026-09-24T08:26:55.000Z Lettie Teague, the longtime wine columnist of The Wall Street Journal, has joined The New York Sun in the same role. Teague held the position at the Journal for sixteen years where she drew readers for her plainspoken intelligence about what is worth drinking and why. She will now write weekly on wine for the Sun’s Arts+ pages, both online and in print. Few American wine writers have been read as widely, or as loyally, as Teague. Prior to joining the Wall Street Journal she was the longtime wine columnist and executive wine editor of Food & Wine magazine. She has won three James Beard Awards and was inducted into the Wine Media Hall of Fame in 2015. ### Jean-Charles Boisset Purchases Artesa Winery URL: https://bevnews.net/jean-charles-boisset-purchases-artesa-winery/ Last updated: 2026-09-24T08:22:51.000Z [Jean-Charles Boisset](https://www.winespectator.com/articles/jean-charles-boisset-10266?ref=bevnews.net), president of Boisset Collection, has purchased [Artesa Winery](https://www.winespectator.com/wine/search?submitted=Y&page=1&winery=Artesa&ref=bevnews.net) in Carneros from Raventós Codorníu, the [*Wine Spectator*](https://www.winespectator.com/articles/jean-charles-boisset-purchases-artesa-winery?ref=bevnews.net) reported. The transaction includes the Artesa brand and estate, totaling 350 acres of land, with 150 planted to grapevines across the Carneros and Mt. Veeder appellations, as well as a winery permitted for producing about 190,000 cases of wine annually, a tasting room and existing inventory. Terms weren't disclosed. ### Why Gundulach Bundschu Winery Files for Chapter 11 Bankruptcy Protection URL: https://bevnews.net/why-gundulach-bundschu-winery-files-for-chapter-11-bankruptcy-protection/ Last updated: 2026-09-24T08:14:20.000Z **Gundlach Bundschu** winery, reportedly California's oldest continuously family-run winery, has filed for Chapter 11 Bankruptcy Act protection. It owes more than $37 million and claims assets of $17.2 million in cash and property. The largest creditors are **American AgCredit**, owed $8.8 million, and **Tiverton Advisors, LLC,** owed $18 million but "disputed" and listed at $9.4 million (secured creditors total $35.5 million). The winery will remain open and operating throughout the process as it seeks to restructure its finances with the assistance of a possible new investor. **Betting on Future Growth** The immediate cause of the bankruptcy is its acquisition of **Valley of the Moon Winery** in 2020, “immediately before COVID-19 restrictions disrupted tasting room and hospitality operations company-wide." The 60-acre property was purchased from **West Coast Wine Partners** owned by the Stewart Family. Terms weren't disclosed. The family expected the acquisition to create a stronger platform, but “the growth required to support that investment did not materialize,” court documents said. Those challenges were magnified by changing consumer behavior, declining demand, distributor consolidation, excess inventory and reduced demand for contract production and grapes. A safe leverage level for a winery typically falls within a debt-to-equity ratio of 0.4 to 0.7\. A study by FullRatio shows the average ratio for wineries and distilleries is 0.51\. On a debt-to-EBITDA basis, 2x to 3.5x is considered a safe ratio. while a safe ratio on a total debt-to-total assets basis is generally considered 0.2 t0 0.4\. **Attempts to Avoid Bankruptcy** The Bundschu family committed substantial personal assets to support the business and meet its obligations, they said in a press release, including pledging and liquidating real estate outside the winery, including the patrimonial family home, which is at risk to lenders. The original home was built circa 1900 but was destroyed in the 2017 Tubbs Fire and rebuilt. Over the past 36 months, the company has reduced expenses by more than 40% (approximately $6 million), but remained too highly leveraged for the market environment. The Bundschus attempted a negotiated solution before seeking Chapter 11 protection, they said, but lenders wanted to extend the company millions of dollars more at an onerous cost of capital. Already heavily indebted, the family concluded that additional high-cost financing would not address the winery’s underlying financial condition and rejected the proposal in search of a better solution for all stakeholders. Prior to the filing for reorganization, the family and advisors successfully solicited multiple acquisition proposals. **A Painful Change** For the Bundschu family, the filing marks a painful change after six generations of ownership, but not an end to the winery’s role in Sonoma. “Our family has been entrusted with this land for six generations. We are fighting for the opportunity to help ensure that the seventh generation — and the Sonoma Valley community that has grown alongside us — has a future here, Bundschu said. “This has never been only about a winery. It is about a place, a legacy and a community worth preserving.” **Comment** This is a painful time for the Bundschu family, and they aren't the only ones who found themselves with too much debt in today's environment. This week's interest rate increase by the Federal Reserve and the increases to come will result in additional financial distress not only in the wine business but also in the real estate sector more broadly. In a repeat of the 1980s, apartment owners in the Southeast are already finding themselves overextended, and we will see more bankruptcies and restructurings there. At the risk of sounding like a religious nut, after six decades of business reporting and editing, I've become convinced that St. Paul ("Owe nothing to anyone except to love one another"), William Shakespeare ("Neither borrower nor lender be") and Benjamin Franklin ("He that goes a borrowing goes a sorrowing")knew what they were talking about. ### Trump's Tariffs Lead Canadian Brewers to Buy Cans from China URL: https://bevnews.net/trumps-tariffs-lead-canadian-brewers-to-buy-cans-from-china/ Last updated: 2026-09-23T23:54:13.000Z Part of President Trump's tariff theory is that tariffs will boost American manufacturing. That may be so in some industries, but in the aluminum industry, it's Chinese workers who are benefiting. North American can prices have risen nearly 50% since early last year, when U.S. tariffs spiked the cost of aluminum of both sides of the border. Now, China has a tremendous edge. Factories outside Shanghai are selling cans for about one-third less than the same can in the U.S. On importer and distributor of Chinese cans has seen his business jump 30% since last year. For some can sizes, Chinese prices are roughly equal to what U.S. prices were before Trump imposed his tariffs. (I wonder if Xi JinPing, who serves as the general secretary of the Chinese Communist Party and the president of China, will thank Trump when the two meet at the White House Thursday.) Walkerville Brewery, Windsor, Canada, has so far increased on everything from the apple juice used to make cider to the aluminum cans on which it's packaged. “We’re going to have to increase the prices I think in the next three or four months. But we’re trying to hold the prices,” owner Mike Brkovich said. When the latest round of trade talks broke off, Tump imposed tariffs of up to 50% on Canadian products. Canada responded with equal tariffs on U.S. products. This is a problem because while Canada smelts lots of raw aluminum, it doesn't have the domestic facilities to process and make standard tallboiy cans entirely on its own. Instead, raw aluminum is sent to the U.S. where it is processed into can sheet. Then the finished cans are shipped back to Canada for filling. This integrated cross-border supply chain means that the percentage of beer cans that are completely made start-to-finish in Canada is clos to zero. Tariffs have pushed up the cost of cans about 11%, As has been true in other areas, Chinese producers are quite willing to step into the breech. Their cans are "materially cheaper" even after shipping. Canvas Craft, a Britiah Columbia digital can printing company that previous relied entirely on North American suppliers now sources half its empty beverage cans from China ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-38/ Last updated: 2026-09-24T06:57:25.000Z ### [The wine industry can’t reach the “missing middle.”](https://hannahraesommelier.substack.com/p/the-wine-industry-cant-reach-the?utm%5Fsource=multiple-personal-recommendations-email&utm%5Fmedium=email&triedRedirect=true) Discovery, accessibility, and the marketing gap in today’s landscape. (Hannah Gerstner) ### [American Whiskey Vs Canadian Whisky: How Are They Different?](https://www.mashed.com/2259114/canadian-vs-american-whiskey-differences/?ref=bevnews.net) Given the number of quality whiskey brands in America, it might be a little surprising to know that a good amount of what we guzzle these days actually comes from our neighbors in the North. The U.S. imported over 168 million liters of whisky from Canada in 2020 (via Forbes), so it's clearly a good match for the American palate. What's interesting is that American and Canadian whiskey can be incredibly different from each other. (Mashed) ### [How Nonalcoholic Cocktails Became So Expensive](https://www.bonappetit.com/story/how-nonalcoholic-cocktails-became-so-expensive?ref=bevnews.net) Industry experts tell us why boozeless cocktails aren’t just “fancy juice.” (Bon Appetit) ### The Roasted Coconut Negroni URL: https://bevnews.net/the-roasted-coconut-negroni/ Last updated: 2026-09-23T21:07:14.000Z **INGREDIENTS:** - 1 oz [Waterloo Gin Barrel Aged Gin](https://tracking.us.nylas.com/l/f2ed63e959014b3f9271c5b38c80b02e/7/0ff592ae3a32e9bbe2be0c8b838da9da04982acfd3db48737ab6b6dea7d60f60?cache%5Fbuster=1790194328&ref=bevnews.net) - 1 oz Campari - ¾ oz Sweet Vermouth - ¼ oz Malibu Rum - Dash of Mexican chocolate or walnut bitters - Coconut shaving, for garnish **METHOD:** In a mixing glass, add the Waterloo Barrel Aged Gin, Campari, sweet vermouth, rum, and bitters with ice. Stir until chilled. Strain into a rocks glass with ice. Garnish with a coconut shaving. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-67/ Last updated: 2026-09-23T10:00:19.000Z ***Good Morning and Happy Wednesday, September 23, 2026.*** ### [Many Bev/Al Consumers Don't Feel They're Getting Good Value for Fair Prices: Deloitte](https://bevnews.net/many-bev-al-consumers-dont-feel-theyre-getting-good-value-for-fair-prices-deloitte/) Four in 10 U.S. consumers are value seekers – including a quarter of households earning over $400,000\. These value seekers intentionally have cut back 20 to 40% on alcohol spending, according to a recent report from Deloitte. They've also cut on-premise alcohol spending at bars and nightclubs by more than half. And they intend to do the same at casual and fine dining restaurants. Exactly how they do this differs by income bracket. Lower-income consumers tend to target cutting alcohol spending ### [Domaine Serene and Saverglass Launch Lightweight Cépage Eco Bottle](https://bevnews.net/domaine-serene-and-saverglass-launch-lightweight-cepage-eco-bottle/) Domaine Serene and Saverglass announce the launch of the new Cépage Eco bottle, a redesigned lightweight package that reduces environmental impact while preserving the distinctive design and premium experience associated with one of Oregon's most recognized luxury wine brands. The collaboration represents a significant sustainability milestone for Domaine Serene, the flagship estate of Evenstad Estates, a family-owned portfolio of wineries spanning Oregon's Willamette Valley and Burgundy, France. ### [Jackson Family Napa Vineyards Earn Regenerative Organic Certified Status](https://bevnews.net/jackson-family-napa-vineyards-earn-regenerative-organic-certified-status/) With harvest underway, Jackson Family Wines announces that its Napa Valley estate vineyards have achieved Regenerative Organic Certified® (ROC™) status, considered one of the most rigorous standards in agriculture. The certification covers about 663 acres across 15 estate vineyards, with 350 acres planted with vines. Jackson Family Wines now farms the largest Regenerative Organic Certified vineyard acreage in Napa Valley, and its certification roughly doubles the valley’s total acreage under ROC. ### [Wente Family Vineyards in Strategic National Partnership with Bronco Wine](https://bevnews.net/wente-family-vineyards-in-strategic-national-partnership-with-bronco-wine/) Wente Family Estates and Bronco Wine Co. announce a nationwide partnership. This partnership, which joins two of California’s strongest family-owned legacy companies, stands to strengthen the impact and market presence of both multigenerational wineries. Wente Family Estates was established in 1883 and continues to be owned and operated by the fourth and fifth generations of the Wente Family. The Wente portfolio of wines is grown across some of California’s best Central Coast vineyards. ### [After 36 Years, Lost Coast Brewery Set For Auction](https://bevnews.net/after-36-years-lost-coast-brewery-set-for-auction/) A few months ago, Barbara Groom, founder of Lost Coast Brewery, now 80, announced her intention to sell the Eureka, Calif., brewery. It apparently didn't draw the offers at the price she wanted. So she's put it up for auction through New Mill Capital for the equipment. The intellectual property is being sold through a private treaty sale. “Lost Coast Brewery has built a widely recognized brand and following, both nationally and internationally. Averaging over 50,000 barrels of distribution per ### [Cost of Living Top Issue in 2026 Midterms](https://bevnews.net/cost-of-living-top-issue-in-2026-midterms/) The cost of living is easily the single most important factor in deciding whom to vote for today. That's according to 50% of Republicans, 48% of Democrats and 48% of independents surveyed by the Reuters/Ipsos poll Sept. 11-14.. Immigration was the second most important issue (20%) to Republicans, but only 7% of Democrats and 9% of independents agreed. Among Democratic voters, the second most important issue was democratic values (39%) and 18% of independents. Asked if they approved of the way ### [Dos Homres Expands Line, Launches Reposado Tequila](https://bevnews.net/dos-homres-expands-line-launches-reposado-tequila/) Dos Hombres announced the launch of Dos Hombres Reposado Tequila, the second tequila expression from the brand in partnership with renowned tequileria Julio Cova following the debut of Dos Hombres Blanco Tequila in May. SRP:49.99/750ml.. Aged for three months in first-fill American oak barrels before resting an additional 30 days in stainless steel, Dos Hombres Reposado builds on the smooth, approachable character of the brand's Blanco with barrel aging adding greater depth, richness and comple ### [Avennia Acquires Gramercy Cellars](https://bevnews.net/avennia-acquires-gramercy-cellars/) Avennia, a Woodinville, Wash., based winery, said it acquired Gramercy Cellars in Walla Walla. The acquisition includes the brand as well as all inventory, equipment, and intellectual property. Gramercy Cellars founder Greg Harrington, MS, will stay on at the winery as founding winemaker. “Gramercy is one of the wineries that has defined modern Walla Walla,” says Marty Taucher, managing director at Avennia, told Sean P. Sullivan of Northwest Wine Report. “It’s an exciting move for us, and this ### [California Wines' Eureka! Gathers Wine Buyers, Importers, Retailers in New York](https://bevnews.net/california-wines-eureka-gathers-wine-buyers-importers-retailers-in-new-york/) California Wines convened the 2026 edition of Eureka! A California Wine Experience on September 21 in New York City, bringing together Nearly 250 wine buyers, sommeliers, importers, retailers and other members of the wine trade tasted new wines, gained market insights and reinforced relationships. A regional walk-around tasting moved from Anderson Valley, Livermore Valley, Lodi and Napa to Paso Robles, Santa Barbara, Santa Cruz Mountains, Santa Lucia Highland ### [Jefferson's Bourbon Updates Package, Intros 8-Year Age Statement for Reserve](https://bevnews.net/jeffersons-bourbon-updates-package-intros-8-year-age-statement-for-reserve/) Jefferson's Bourbon introduced an 8-Year age statement for Jefferson’s Reserve, along with a proof increase to 96\. The expression is said to deliver a richer, more complex bourbon and added depth in every glass. "Getting to this age statement meant going back through our older, more mature barrels and crafting this bourbon with intention," said Ale Ochoa, Jefferson's Master Blender. "Aged a minimum of eight years in American oak, this bourbon offers dark fruit and vanilla custard upfront, then ***Thanks for reading. I'll see you tomorrow. – Joel*** --- ### ### Domaine Serene and Saverglass Launch Lightweight Cépage Eco Bottle URL: https://bevnews.net/domaine-serene-and-saverglass-launch-lightweight-cepage-eco-bottle/ Last updated: 2026-09-23T04:38:37.000Z **Domaine Serene** and **Saverglass** announce the launch of the new Cépage Eco bottle, a redesigned lightweight package that reduces environmental impact while preserving the distinctive design and premium experience associated with one of Oregon's most recognized luxury wine brands. The collaboration represents a significant sustainability milestone for Domaine Serene, the flagship estate of **Evenstad Estates**, a family-owned portfolio of wineries spanning Oregon's Willamette Valley and Burgundy, France. The new bottle reduces glass weight by more than 200 grams, a 30% reduction, while maintaining the structural integrity, aesthetics, and performance required across Domaine Serene's global production operations. Founded by Grace and Ken Evenstad in 1989, Domaine Serene was built on a commitment to producing world-class Pinot Noir and Chardonnay while preserving the land that makes those wines possible. As an estate producer, the winery manages every stage of production, from vineyard to bottle, making sustainability and environmental stewardship central to its long-term vision. The goal was not simply to create a lighter bottle, but to develop a solution that maintained the character and craftsmanship consumers recognize while reducing its environmental footprint. Working closely with Saverglass, Domaine Serene developed a lightweight solution designed around three key objectives: preserving the bottle's iconic silhouette, maintaining structural performance throughout operations, and ensuring the highest standards of quality and safety. "The shape of the bottle has been the same for 35 years," said **Michael Fay**, VP of Winemaking & Viticulture, Evenstad Estates. "It represents our history and our brand. We needed a partner who understood that reducing weight could not come at the expense of what makes the bottle special." Through a collaborative design and engineering process, Saverglass refined the Cépage bottle to achieve meaningful weight reduction while preserving its premium aesthetic and functionality. The new Cépage Eco bottle is expected to reduce Domaine Serene's carbon footprint associated with glass production and transportation. The weight reduction translates to approximately 15 metric tons of avoided carbon emissions annually and nearly 250,000 pounds less glass transported each year. The bottle will be used across Domaine Serene's estate wines in both Oregon and Burgundy, creating a unified global package for the brand for the first time. "The depth of relationship and the depth of partnership we have with Saverglass allowed us to tackle that challenge and come out with an outcome that made Grace ecstatic," said **Rusty Field,** CEO & President, Evenstad Estates. **A Shared Commitment to Responsible Innovation** "Sustainability requires balancing environmental progress with the quality, performance, and identity our customers have built their brands on," said **Matt Wilson**, SVP-Americas, Saverglass. "This project demonstrates what is possible when technical expertise and shared vision come together." The Cépage Eco bottle represents more than a packaging redesign. It reflects Domaine Serene's belief that responsible innovation is essential to preserving the vineyards, ecosystems, and traditions that allow exceptional wines to be produced for generations. "Making a lighter bottle and reducing our carbon footprint fits perfectly into what we wanted to accomplish," said **Liz Lease-McCaffrey** Chief Revenue & Marketing Officer at Domaine Serene. "If we want to make iconic Pinot Noir and Chardonnay for generations, we have to take care of our land and think about the environment." ### Jackson Family Napa Vineyards Earn Regenerative Organic Certified Status URL: https://bevnews.net/jackson-family-napa-vineyards-earn-regenerative-organic-certified-status/ Last updated: 2026-09-23T04:30:13.000Z With harvest underway, **Jackson Family Wines** announces that its Napa Valley estate vineyards have achieved Regenerative Organic Certified® (ROC™) status, considered one of the most rigorous standards in agriculture. The certification covers about 663 acres across 15 estate vineyards, with 350 acres planted with vines. Jackson Family Wines now farms the largest Regenerative Organic Certified vineyard acreage in Napa Valley, and its certification roughly doubles the valley’s total acreage under ROC. Since adopting regenerative methods, the estates have recorded a measurable rise in wine quality while holding production volumes steady, countering the assumption that regenerative farming means giving up yield or quality. Winemaker **Christopher Carpenter** points to the practice of no-till farming as one of the biggest drivers for vineyard health: it improves the soil's water-holding capacity and carbon sequestration, and it protects the fungal networks connecting vine root systems so they can continue to develop. The vines are now showing greater resilience in extreme conditions. These vineyards span the diversity of the company’s estates in Napa Valley, from valley-floor sites in Oakville and Rutherford to hillside and mountain estates on Mt. Veeder, Howell Mountain, Spring Mountain, and Diamond Mountain. They are the primary source for some of the company’s most sought-after wines, including Cardinale, Freemark Abbey, Lokoya, La Jota, Mt. Brave, and Caladan. “As farmers it is our responsibility to maintain the health of the land we farm for the long term and to recognize the downstream effects we have on the Napa Valley community,” says Carpenter said. “Regenerative farming is the best methodology to not only achieve these two incredibly important maxims, but it has also enhanced wine quality beyond our expectations. We are thrilled to partner with ROC and help them lead this effort in Napa Valley and hope by our example other growers consider adopting these practices,” he added. ### Wente Family Vineyards in Strategic National Partnership with Bronco Wine URL: https://bevnews.net/wente-family-vineyards-in-strategic-national-partnership-with-bronco-wine/ Last updated: 2026-09-23T04:20:32.000Z **Wente Family Estates** and **Bronco Wine Co.** announce a nationwide partnership. This partnership, which joins two of California’s strongest family-owned legacy companies, stands to strengthen the impact and market presence of both multigenerational wineries. Wente Family Estates was established in 1883 and continues to be owned and operated by the fourth and fifth generations of the Wente Family. The Wente portfolio of wines is grown across some of California’s best Central Coast vineyards, from the Livermore Valley to Arroyo Seco and Monterey. All Wente’s estate vineyards and winery are certified sustainable. In addition to producing quality wines, the Wente family is known for leading hospitality experiences at its beautiful winery and event center in the Livermore Valley, just east of San Francisco. “Our partnership with Bronco is about building greater commercial strength behind Wente and positioning the brand to win in an increasingly competitive marketplace. Their scale and strength in the field will allow us to broaden our reach, accelerate execution and create new opportunities with our customers,” says **Aly Wente**, fifth-generation winegrower and Chief Revenue Officer of Wente Family Estates. “As a fifth-generation family-owned winery, our responsibility is to continue evolving to ensure that Wente remains relevant and positioned for growth with future generations of wine consumers.” While Wente will remain independently owned and operated, this partnership creates an integrated sales organization where Wente’s leadership will work alongside Bronco’s sales organization to enhance their joint support for Wente’s distributors and customers. The combination of Wente’s winemaking heritage, respected brands, and long-standing relationships in the market with Bronco’s national commercial infrastructure will enable greater focus on execution, distributor engagement, and customer development for the Wente brands across the country. Bronco, established in 1973 by the Franzia family, grows and produces its own portfolio of brands, and acts as a sales broker for several other independent, family-owned California wineries, including Jordan Winery, Lange Twins, and Brilliant Mistake, among others. Bronco is actively evolving its strategy and organization to adapt to the ever-changing wine market. **Casey Tedd**, Chief Commercial Officer for Bronco stated, “We are thrilled to represent the Wente portfolio of brands. Our team is looking forward to working with the Wente family and team to share their wines and stories even more broadly. Their 143-year track record of producing outstanding, sustainably grown wines bring with it a tremendous opportunity for growth and we are enthusiastic about the partnership.” "We are honored to welcome Wente Family Estates to the Bronco portfolio," said **Dom Engels**, Bronco CEO. "As we continue to expand our premium wine offerings, we're intentionally seeking partners whose values, heritage, and pursuit of excellence align with our own. Wente has spent five generations building one of California's most admired wine brands, and we are honored to represent it on a national scale, consciously growing the brand while preserving its legacy." **Peter Yeung,** CEO of **Wente Family** **Estates** agrees, noting: “As the wine industry continues to evolve, we believe that strategic collaboration is key. The combination of our beautifully crafted wines and welcoming hospitality offerings with Bronco’s excellent sales organization will enable success for both organizations and our valued industry partners. We look forward to expanding the reach of our wines, and sharing more joy through moments of connection over a bottle of wine.” ### After 36 Years, Lost Coast Brewery Set For Auction URL: https://bevnews.net/after-36-years-lost-coast-brewery-set-for-auction/ Last updated: 2026-09-23T04:05:37.000Z A few months ago, **Barbara Groom**, founder of **Lost Coast Brewery**, now 80, announced her intention to sell the Eureka, Calif., brewery. It apparently didn't draw the offers at the price she wanted. So she's put it up for auction through New Mill Capital for the equipment. The intellectual property is being sold through a private treaty sale. “Lost Coast Brewery has built a widely recognized brand and following, both nationally and internationally. Averaging over 50,000 barrels of distribution per year is not an easy task and speaks to the quality and value of the intellectual property,” said **Eric Weiler**, Principal of **New Mill Capital**. “The sale of the equipment will allow prospective buyers to further expand their own operations with quality equipment and zero lead time.” Interested parties should contact Aaron Paulucci at [aaronp@newmillcapital.com](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=aaronp@newmillcapital.com&ref=bevnews.net) for NDA and additional information regarding the intellectual property opportunity. ### Many Bev/Al Consumers Don't Feel They're Getting Good Value for Fair Prices: Deloitte URL: https://bevnews.net/many-bev-al-consumers-dont-feel-theyre-getting-good-value-for-fair-prices-deloitte/ Last updated: 2026-09-23T03:56:51.000Z Four in 10 U.S. consumers are value seekers – including a quarter of households earning over $400,000\. These value seekers intentionally have cut back 20 to 40% on alcohol spending, according to a recent report from Deloitte. They've also cut on-premise alcohol spending at bars and nightclubs by more than half. And they intend to do the same at casual and fine dining restaurants. Exactly how they do this differs by income bracket. Lower-income consumers tend to target cutting alcohol spending on- and off-premise to save money. High-income consumers increase off-premise spending by more than 20%. But they fund this by cutting back on-premise spending. Deloitte research found that an alcohol brand's price perception can explain between half and three-quarters of its value perception. The rest represents value. Deloitte notes that "value is not synonymous with cheap." **MVP Brands Grow Unit Volume and Sales** Deloitte developed a way to identify whether a brand offers more value for price (MVP) or less value for price (LVP). For 36 months, consumers said they will buy more from MVP brands. So, what beyond price drives a consumer to purchase a particular alcohol brand? Deloitte asked consumers, and five answers stood out: taste (79%), product availability (61%), flavors (50%), convenience (48%) and quality (42%). The importance of these factors differ depending on the age of the consumer. Product availability and taste are more important to older consumers, but the importance of having specific flavors of beer, wine or spirits decreases with age. What about health? Only about one in four consumers said health consciousness drives their choice of alcoholic beverages. But younger drinkers – 21 to 29 years old – told Deloitte they value healthy choices when choosing what brands to purchase. **How Consumers Pick MVP Brands** MVP brands excel in quality and trust. Consistency is also a superior attribute. They are known for boldness and taste consistency. LVP buyers want sweetness, flavor variety and "enjoyable" taste. The desire for product availability in restaurants increases in age; LVP buyers emphasize availability of their favorite flavors at retail. Health-conscious MCP brand buyers have a higher preference for low- or no-alcohol options. Consumers of LVP brands define health as low calories. **Playbook** "it doesn't take a discount price point for alcohol brands to attract value seekers," Deloitte says in the report. It recommends price optimization consider not just volume and margin implications but also perceived value. - Focus revenue growth management tools on longer-term impact. - Strategically measure promotions' impact on value perception. - Tailor sizes and formats to value seekers. - Shield consumer from unexpected price hikes. ### Cost of Living Top Issue in 2026 Midterms URL: https://bevnews.net/cost-of-living-top-issue-in-2026-midterms/ Last updated: 2026-09-23T02:08:33.000Z The cost of living is easily the single most important factor in deciding whom to vote for today. That's according to 50% of Republicans, 48% of Democrats and 48% of independents surveyed by the Reuters/Ipsos poll Sept. 11-14.. Immigration was the second most important issue (20%) to Republicans, but only 7% of Democrats and 9% of independents agreed. Among Democratic voters, the second most important issue was democratic values (39%) and 18% of independents. Asked if they approved of the way President Trump is handling his job, unsurprisingly 83% of Republicans said they did, but only 5% of Democrats and 18% if independents agreed. If the voters who participated in the Reuters/Opsos polls were selecting the next presidential candidate of their party, Republicans would pick J.D. Vance (69%) and Democrats would pick Alexandria Ocasio-Cortez (66%). When it comes to the way President Trump is handling the economy 62% of Republicans said they strongly approve or strongly approve. Unsurprisingly, only 6% of Democrats were favorable and 18% of of independents approved. ### Dos Homres Expands Line, Launches Reposado Tequila URL: https://bevnews.net/dos-homres-expands-line-launches-reposado-tequila/ Last updated: 2026-09-23T01:23:25.000Z [Dos Hombres](https://www.doshombres.com/?ref=bevnews.net) announced the launch of **Dos Hombres Reposado Tequila**, the second tequila expression from the brand in partnership with renowned tequileria **Julio Cova** following the debut of **Dos Hombres Blanco Tequila** in May. SRP:49.99/750ml.. Aged for three months in first-fill American oak barrels before resting an additional 30 days in stainless steel, Dos Hombres Reposado builds on the smooth, approachable character of the brand's Blanco with barrel aging adding greater depth, richness and complexity. The Reposado represents the latest step in Dos Hombres’ expansion beyond mezcal and its continued investment in tequila. Crafted in partnership with Tequila Tap Distillery in Amatitán, Jalisco, under the direction of maestro tequilero Julio Cova, Dos Hombres Reposado is made from 100% Tequilana Blue Weber agave and deep earth volcanic water. The agave is cultivated using natural, organic fertilizers, with leaves from the jima harvest returned to the fields to enrich the soil. After harvest, the agave is slowly cooked using a combination of autoclaves and traditional brick ovens, followed by extended open-air fermentation and double distillation in copper and stainless steel stills. “When we first launched the Blanco, our goal was to show the same obsession with quality and craftsmanship that has always driven Dos Hombres could translate beautifully into tequila,” said co-founder **Bryan Cranston**. “The Reposado gave us the opportunity to take that foundation and add another layer of depth and character,” added fellow co-founder **Aaron Paul**. “We love where it landed. It’s smooth, complex, and still unmistakably Dos Hombres.” Rich gold in color, Dos Hombres Reposado opens with aromas of cooked agave, and stone fruit, complemented by vanilla, cinnamon, and light American oak. On the palate, warm oak, brown sugar, and fresh almond give way to caramelized orange, cooked agave, and subtle black pepper. A velvety texture leads to a smooth lingering finish. “I love our Reposado. The decision to use first-fill barrels paid off handsomely, creating a tequila that is layered and complex while still allowing the agave to shine,” said **Julio Cova**. “The additional resting period brings everything together — the agave, oak, and the subtle fruit and spice notes. I’m incredibly excited for people to taste it.” Dos Hombres Reposado Tequila (40% ABV) will be available beginning September 3, 2026, for a suggested retail price of $49.99 per 750ml bottle. ### Avennia Acquires Gramercy Cellars URL: https://bevnews.net/avennia-acquires-gramercy-cellars/ Last updated: 2026-09-23T01:02:52.000Z **Avennia**, a Woodinville, Wash., based winery, said it acquired **Gramercy Cellars** in Walla Walla. The acquisition includes the brand as well as all inventory, equipment, and intellectual property. Gramercy Cellars founder **Greg Harrington,** MS, will stay on at the winery as founding winemaker. “Gramercy is one of the wineries that has defined modern Walla Walla,” says **Marty Taucher**, managing director at Avennia, told Sean P. Sullivan of [*Northwest Wine Report*](https://www.northwestwinereport.com/2026/09/gramercy-cellars-acquired-by-avennia.html?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=3c9ba6e0a5-EMAIL%5FCAMPAIGN%5F2026%5F09%5F21%5F09%5F29%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-8fac8b31bc-587960459)*.* “It’s an exciting move for us, and this is a good move for Washington wine.” With the transaction, Avennia also acquired Gramercy’s shares in **Octave Vineyard** and purchased **Forgotten Hills Vineyard**, both of which are in Walla Walla Valley. JB George Vineyard was not included. Terms of the sale were not disclosed. Metis, a leading mergers and acquisitions advisory firm, was the advisor for the transaction. Avennia will also purchase Gramercy Cellars’ downtown Walla Walla winery and tasting room, which was previously leased. The Gramercy wines will continue to be made and poured at this location. Gramercy will continue to operate as an independent brand. The two wineries will remain distinct in terms of their fruit sourcing and styles. “Our [**acquisition of the Red Mountain vineyard**](https://www.northwestwinereport.com/2021/08/avennia-purchases-red-mountain-vineyard.html?ref=bevnews.net) a few years ago gave us a Red Mountain focus. Now this gives us a very strong, powerful Walla Walla focus,” Taucher says. “This also extends our reach dramatically in distribution, both nationally and internationally.” Avennia partner and winemaker Chris Peterson will become director of winemaking, overseeing winemaking at Avennia, Gramercy, Lydian, and Liminal. – Sean P. Ferguson, [Northwest Wine Report](https://www.northwestwinereport.com/2026/09/gramercy-cellars-acquired-by-avennia.html?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=3c9ba6e0a5-EMAIL%5FCAMPAIGN%5F2026%5F09%5F21%5F09%5F29%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-8fac8b31bc-587960459). ### California Wines' Eureka! Gathers Wine Buyers, Importers, Retailers in New York URL: https://bevnews.net/california-wines-eureka-gathers-wine-buyers-importers-retailers-in-new-york/ Last updated: 2026-09-23T04:48:34.000Z California Wines convened the 2026 edition of *Eureka!* *A California Wine Experience* on September 21 in New York City, bringing together Nearly 250 wine buyers, sommeliers, importers, retailers and other members of the wine trade tasted new wines, gained market insights and reinforced relationships. A regional walk-around tasting moved from Anderson Valley, Livermore Valley, Lodi and Napa to Paso Robles, Santa Barbara, Santa Cruz Mountains, Santa Lucia Highlands, Sonoma County and West Sonoma Coast. Reflecting Climate Week NYC’s 2026 theme of “Energy. Impact. Action.,” Allison Jordan, Vice President of Environmental Affairs, Wine Institute, and Executive Director, California Sustainable Winegrowing Alliance. said: “California’s growers and vintners have long been committed to sustainability, and Climate Week NYC presents an opportune moment to showcase their work and inspire action across the wine value chain. *Eureka!* created space for growers, vintners, media and trade to share what climate-smart action looks like in practice, and to consider how clearer communication can help buyers recognize and amplify that work.” California’s statewide participation gives that conversation significant scale. Approximately 70% of California vineyard area is certified sustainable, and more than 90% of California wine is produced in certified wineries. At *Eureka!*, those commitments were translated into regional examples and practical trade conversations, linking what happens in the vineyard and winery with how wines are selected, sold and appreciated. The program was presented by Wine Institute’s international marketing team in partnership with the California Sustainable Winegrowing Alliance (CSWA) and California regional wine organizations, Eureka! featured 185 wines from 10 regions across California and welcomed trade guests from Canada, Mexico, Latin America and the Caribbean region. ### Jefferson's Bourbon Updates Package, Intros 8-Year Age Statement for Reserve URL: https://bevnews.net/jeffersons-bourbon-updates-package-intros-8-year-age-statement-for-reserve/ Last updated: 2026-09-23T00:21:40.000Z Jefferson's Bourbon introduced an 8-Year age statement for **Jefferson’s Reserve**, along with a proof increase to 96\. The expression is said to deliver a richer, more complex bourbon and added depth in every glass. "Getting to this age statement meant going back through our older, more mature barrels and crafting this bourbon with intention," said **Ale Ochoa**, Jefferson's Master Blender. "Aged a minimum of eight years in American oak, this bourbon offers dark fruit and vanilla custard upfront, then baking spice, oak and toasted almond carrying through to a long, spicy finish." Jefferson's Very Small Batch Bourbon has also evolved to be bottled at 88 proof, enhancing its flavor and versatility whether enjoyed neat, on the rocks, or mixed in cocktails. The new packaging design is intended to better reflect the character and quality of the liquid, create a stronger, more cphesive identity and a clearer navigation system for exploring the full Jefferson's portfolio. The refreshed Jefferson's core portfolio in 750ml bottles is rolling out across the country at spirits shops, restaurants, bars and on JeffersonsBourbon.com. Additional sizing formats including 375ml, 1L and 1.75L bottles will hit the market later this year. The lineup includes Jefferson's Very Small Batch Bourbon, Jefferson's Triple-Rye, Jefferson's Reserve 8-Year-Old and Jefferson's Ocean Aged at Sea. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-66/ Last updated: 2026-09-22T10:00:45.000Z ***Good Morning and Happy Tuesday, It's September 22, 2026.*** ### [Prepared Cocktails Return to Growth; Value Channels Sole Driver of $ Growth](https://bevnews.net/prepared-cocktails-return-to-growth-value-channels-sole-driver-of-growth/) Prepared Cocktails Beer, Wine, and Spirits (BWS) returned to dollar growth for the week ended Sept. 12 after more than a month of declines, NIQ reports with sales increasing +2.0%, while case volume slipped -1.9%. The rebound reflects continued ### [Berentzen Execs Urge Vote for Takeover by Sazerac](https://bevnews.net/berentzen-execs-urge-vote-for-takeover-by-sazerac/) Sazerac Co. has launched a takeover bid for Berentzen-Gruppe, a German distiller, and Barentzen's CEO says the bid for all of Berentzen's shares at Euro 5.55 (about $6.37) each is "an outstanding opportunity," "very attractive" and recommended shareholders accept it. "The proposed price of €5.55 per share is on a level not seen for over two years. The business combination will present the Berentzen Group with an excellent opportunity to consistently pursue its growth strategy and tap into ### [Ita Wines Owner Acquires Devona](https://bevnews.net/ita-wines-owner-acquires-devona/) Kelsey Itameri, founder, owner and winemaker at Ita Wines, acquired Devona. Terms weren't disclosed. Devona is the third winery that John and Molly Abbott have founded. The other two are Abeja and Canoe Ridge Vineyard, both in Washington State. The John Abbott will stay on at Devona as winemaker; over time he will transition to a founding/consulting role. Enrique Itameri will lead direction of the Ita wines. Devona and Ita wines will both be made in the same winery in the future. ### [Gravitas Acquires Rising Star Wine Group](https://bevnews.net/gravitas-acquires-rising-star-wine-group/) Gravitas Wine Marketing & Sales, a California fine-wine sales, marketing and distribution company, said it acquired Rising Star Wine Group, a California wholesale wine broker and distributor serving the state’s wine trade since 2003\. The acquisition expands Gravitas’ statewide reach, adds veteran sales representatives and brings the company’s sales organization to nearly 30 representatives throughout California. It also adds nine established California wineries and a French import portfolio ### [B.R. Distilling Ups Allocation of Blue Note Bourbon & Honey Rye Cask Whiskey](https://bevnews.net/b-r-distilling-ups-allocation-of-blue-note-bourbon-honey-rye-cask-whiskey/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/2026-HONEY-1.png)](https://bevnews.net/b-r-distilling-ups-allocation-of-blue-note-bourbon-honey-rye-cask-whiskey/) Blue Note Bourbon, significantly increased the allocation for its wildly popular Honey Bourbon and Honey Rye Cask Whiskey, which sold out quickly the past two years. “Our third annual Honey Bourbon and Honey Rye Cask Whiskeys, which are crafted in Memphis, are a testament to the creativity and craftsmanship that goes into every bottle we produce,” said Chris Crosbie, CEO, B.R. Distilling Co. “Every sip strikes the perfect note between spice and sweetness—finished with soul.” The Honey Bourbon ### [The Woman Who Changed How Vintners View Yield and Quality](https://bevnews.net/the-woman-who-changed-how-vintners-view-yield-and-quality/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/skinkis-pinot-vineyard_046.jpg)](https://bevnews.net/the-woman-who-changed-how-vintners-view-yield-and-quality/) Patty Skinkis, OSU Extension viticulture specialist, was the leader of a long-term study on Pinot noir yield management changes that won the the American Society for Enology and Viticulture’s 2026 Best Viticulture Paper Award. (Credit: Lynn Ketchum/OSU) For years, many Oregon Pinot noir producers believed that making high-quality wine required cutting fruit from the vine and keeping yields low. The practice reflected concern about balance, ripeness and Oregon’s reputation for premium wine. But Oregon State University Extension Service viticulture specialist Patty Skinkis kept seeing vineyard crews cut off fruit in late July and early August, even when vines were not carrying unusually heavy crop loads. Skinkis brought together growers, vineyard ### [It's Not That Simple: Now, Soda, Lemonade, Sports Drinks Linked to Colon Cancer](https://bevnews.net/its-not-that-simple-now-soda-lemonade-sports-drinks-linked-to-colon-cancer/) Here's a new cause for alarm: Those moms who for at least the last 40 years have given their kids fruit juice have been setting their kids up for colon cancer in later life. We don't necessarily believe it's so, but there have been a couple of news reports out there focusing on the role of sugar-sweetened beverages. The latest appeared in West Newsmagazine. "Drinking one or more sugar-sweetened beverages like soda, lemonade and sports drinks every day could more than double your risk of stomac ### [Deloitte Sees Holiday Retail Sales Rising 4% to 4.8% to Hit $316.1 Billion or More](https://bevnews.net/deloitte-sees-holiday-retail-sales-rising-4-to-4-8-to-hit-316-1-billion-or-more/) Holiday retail sales are projected to total between $1.70 trillion and $1.71 trillion during the November 2026 through January 2027 period, representing an increase of 4% to 4.8% from the same period in 2025, according to Deloitte’s annual holiday retail forecast. In 2025, holiday sales increased by 4.1% in the same period. E-commerce is forecast to grow 7.5% and 8.4% year-over-year during the 2026 to 2027 holiday season. Contributing to overall retail sales growth, Deloitte forecasts e-commerce ### ['Toasts Not Tariffs' Coalition Urges Trump to Resolve Bev/Al Trade Dispute with Canada](https://bevnews.net/toasts-not-tariffs-coalition-urges-trump-to-resolve-bev-al-t/) The Toasts Not Tariffs Coalition, representing 59 national and state organizations across the U.S. beverage alcohol supply chain, sent a letter to President Donald J. Trump expressing appreciation for his efforts to address Canada's restrictions on U.S. wine and spirits products while urging his continued leadership to secure a permanent resolution that restores market access for American producers and protects U.S. hospitality businesses. In the letter, the coalition emphasized the significant ### [What I'm Reading --](https://bevnews.net/what-im-reading-36/) - The IRS Is Cracking Down on a Favorite Way the Ultrawealthy Pass On Money One family fights $736 million gift tax bill on its GRATs while popular trusts proliferate. (Wall Street Journal) - How to grab double-digit sales growth in the wine and alcohol space Traditional wine sales remain under pressure, but pockets of double-digit growth are emerging across RTDs, alternative formats and occasion-led drinking. Kathleen Willcox examines the data to find out where drinks brands can still win. - And more . . . ***Thanks for reading. I'll be back tomorrow. – Joel*** --- ### --- ### --- ### ### Berentzen Execs Urge Vote for Takeover by Sazerac URL: https://bevnews.net/berentzen-execs-urge-vote-for-takeover-by-sazerac/ Last updated: 2026-09-22T02:47:57.000Z **Sazerac Co.** has launched a takeover bid for Berentzen-Gruppe, a German distiller, and Barentzen's CEO says the bid for all of Berentzen's shares at Euro 5.55 (about $6.37) each is "an outstanding opportunity," "very attractive" and recommended shareholders accept it. "The proposed price of €5.55 per share is on a level not seen for over two years. The business combination will present the Berentzen Group with an excellent opportunity to consistently pursue its growth strategy and tap into further potential for value creation at a pace and on a scale that is only possible with a strong strategic partner in a challenging European market," they said. In 2025, Berentzen's revenue fell 10.4%. Consolidated EBIT, adjusted for factors including "exceptional effects," fell 19.8%. In the first half of 2026, revenue dropped 11.1% as spirits sales remain weak. "We are confident this business combination will be beneficial for both sides, enabling us to manufacture and distribute spirits products for the whole of Europe and beyond with greater flexibility and pace, including brands from the Berentzen group, Sazerac as well as private-label ranges," The news was first reported by Just Drinks. ### Gravitas Acquires Rising Star Wine Group URL: https://bevnews.net/gravitas-acquires-rising-star-wine-group/ Last updated: 2026-09-22T02:06:46.000Z **Gravitas Wine Marketing & Sales**, a California fine-wine sales, marketing and distribution company, said it acquired **Rising Star Wine Group**, a California wholesale wine broker and distributor serving the state’s wine trade since 2003. The acquisition expands Gravitas’ statewide reach, adds veteran sales representatives and brings the company’s sales organization to nearly 30 representatives throughout California. It also adds nine established California wineries and a French import portfolio with particular strength in Burgundy. ### The Woman Who Changed How Vintners View Yield and Quality URL: https://bevnews.net/the-woman-who-changed-how-vintners-view-yield-and-quality/ Last updated: 2026-09-22T02:03:01.000Z For years, many Oregon Pinot noir producers believed that making high-quality wine required cutting fruit from the vine and keeping yields low. The practice reflected concern about balance, ripeness and Oregon’s reputation for premium wine. But Oregon State University Extension Service viticulture specialist **Patty Skinkis** kept seeing vineyard crews cut off fruit in late July and early August, even when vines were not carrying unusually heavy crop loads. Skinkis brought together growers, vineyard managers and winemakers to test the question in commercial vineyards and wineries. “Low yield equals high quality,” Skinkis said. “Putting it that simple, it became this paradigm that was pervasive, and in Oregon it was almost the benchmark of quality.” The decade-long OSU study tested whether cluster thinning — removing grape clusters before harvest — consistently improved Pinot noir fruit and wine quality. Participants conducted trials in their own vineyards, processed the trial fruit into wines and reported data to OSU researchers. The project included 25 wine companies. Fifteen participated for at least three years. The analysis included 18 vineyard sites across seven Willamette Valley American Viticultural Areas, federally recognized wine grape-growing regions. A paper on the project by Kiley Osterman and Skinkis, “[*Long-term citizen science project led to Pinot noir yield management changes*](https://www.ajevonline.org/content/76/2/0760015?ref=bevnews.net),” won the American Society for Enology and Viticulture’s [2026 Best Viticulture Paper Award](https://www.asev.org/asev-announces-2026-best-paper-awards-new-research-challenges-pinot-noir-yield-assumptions-reveals-effect-of-berry-size-on-zinfandel-wine-style/?ref=bevnews.net). The award recognized research that challenged a widely held assumption in premium grape growing and offered practical insights for vineyard management. The findings matter for an industry central to Oregon agriculture, tourism and rural economies. The Oregon wine and wine grape industries generated an estimated $8.49 billion economic impact in 2024, according to the Oregon Wine Board. Pinot noir remains Oregon’s leading wine grape variety. For growers and winemakers, the research offered a more flexible way to think about yield. Rather than applying one target across years and sites, participants learned to weigh crop level against season, vine balance, fruit chemistry, wine goals and production costs. Skinkis said the award allowed her to explain the full arc of the project in June at the 2026 ASEV National Conference in Boise, Idaho — from the early skepticism to the industry changes that followed. “It was very well received,” she said. “The audience got the bigger picture; they got the whole story.” **From skepticism to study** Skinkis is a professor in the OSU Department of Horticulture in the College of Agricultural Sciences and a core faculty member of the [Oregon Wine Research Institute](https://owri.oregonstate.edu/?ref=bevnews.net). Her work focuses on production questions that affect wine grape quality, sustainability and profitability. **Ken Wright**, founder of [**Ken Wright Cellars**](https://kenwrightcellars.com/?ref=bevnews.net) in Carlton, said Skinkis had earned industry trust by focusing on questions that mattered to producers. “We’ve really been happy with Patty in her role,” Wright said. “She really is a fantastic listener and she’s absolutely on top of those things that are most critical for us to understand.” Before the decade-long study began, Skinkis conducted three-year studies in two commercial Pinot noir vineyards in Oregon. When she presented early results to industry audiences, many growers and winemakers were interested but unconvinced. “They were skeptical,” Skinkis said. “They thought, ‘How could this be? That something we held so strongly could have no impact?’” Skinkis realized that more traditional studies would not be enough. “I could do 20 more of these studies for the rest of my career, and nobody would be convinced,” she said. So, she changed the model. Instead of asking commercial vineyards to set aside space for OSU researchers to manage, Skinkis asked growers and winemakers to become active research partners. They followed protocols, collected data, thinned to different crop levels, harvested samples and evaluated what happened in their own vineyards and wineries. OSU provided training and protocols. Growers implemented two or more cluster-thinning treatments in a randomized design, with at least three replicates. Producers collected field and winery data and reported it to Skinkis, who analyzed the data and shared results each year through participant meetings and reports. The project was not a demonstration trial. Skinkis wanted replicated research that could produce publishable data. But she also wanted participants to learn directly from the process. “I saved a lot of money because I didn’t need to prove to them; they proved it to themselves,” she said. **A project built on trust** The project required more than protocols. It required trust, patience and steady communication. Skinkis recruited participants, trained them, provided procedures and stayed in contact through the growing season. Participants counted shoots and clusters, thinned vines to designated crop levels, collected harvest data and met annually to review coded results. Companies could see their own data alongside results from other vineyards without identifying individual sites. The annual reports showed little impact of cluster thinning on fruit ripeness at harvest, no differences in vine growth and no wine sensory differences based on cluster thinning. The approach was unusual in viticulture. Skinkis said some academic colleagues questioned whether the project would produce conventional research outputs quickly enough. “Some of my colleagues told me it was academic suicide,” she said. But Skinkis believed the question was too important to answer only in university-managed plots. Yield affects quality, labor, grower-winemaker relationships and the bottom line. At the midpoint of the study, nearly half of participants were beginning to change how they thought about crop level and fruit quality. By the end, all companies that fully participated had made yield changes, and those that reported yield changes increased target yields by an average of 39%. The project also addressed a tension that can exist between growers and winemakers. A grower may spend the season producing healthy fruit only to be asked to cut off a portion of it. Skinkis said the research gave growers better information to guide those conversations. “It was very clear they learned that they could look at yield more objectively rather than subjectively,” she said. That shift mattered. Instead of thinning to a fixed number or a visual ideal, participants began to consider what the vines, the site and the season could support. The paper concluded that the work emphasized managing for vine balance specific to the vineyard site, rather than to a universal yield standard. **Lessons from the vineyard** At Ken Wright Cellars, the research confirmed questions he and some others in the industry had already begun asking about crop levels in warm years. Wright said Skinkis understood that the question was not only academic. It affected whether wineries could maintain quality while staying financially viable. “Patty understood how germane this was to us, just to remain in business,” Wright said. “It was a big deal.” Wright said Pinot noir producers have to respond to the season in front of them rather than follow a fixed recipe. In warmer years, he said, leaving more crop can slow ripening and help preserve the time needed to develop more complex aromas and flavors. “Rather than ‘recipeing’ how you approach crop level … in the warmest years you need to carry more crop in order to extend season,” Wright said. For Wright, the issue is both sensory and financial. Cutting too much fruit can shorten the season, increase farming costs per ton and produce wines that lack balance, he said. “In those years you leave more crops, you can achieve balance,” Wright said. “And guess what? You get to make a little more wine. You might actually make money.” Mark Gould, vineyard manager for Ken Wright Cellars, said the old conventional wisdom in the Willamette Valley was that Pinot noir yields needed to stay near 2 to 2.5 tons per acre to achieve quality. Warm vintages complicated that thinking. “It really did not serve us to lighten the load that much,” Gould said. “We learned pretty quickly that it’s better off to hold more grapes in order to rein in the plant and slow the progression of ripening.” The participatory work required significant effort from vineyard teams. Seth Miller, a vineyard manager at Ken Wright Cellars, said crews counted shoots multiple times during the season, counted clusters, collected samples from reference vines before harvest and kept fruit separate for analysis. “We were counting shoots three times a season … and then counting clusters on those shoots, and through harvest,” Miller said. The work changed how the team managed some vineyards. Miller said trial wines from 2014 showed that unthinned vines produced wines that were more balanced. In 2015, a warm year, the team chose to thin much less across one vineyard and harvested one of its largest crops. “It paid off,” Miller said. “It was good. It was profitable.” **Why it worked** Skinkis is still working through the scale of the data generated by the project. The vineyard and fruit data cover 10 years and 25 companies, making it difficult to compress into a single peer-reviewed paper. She said the most useful information often exists at the individual vineyard scale, where each site, season and management approach can be understood in context. The award-winning paper focused on the people who took part, what they learned, how information moved through the industry and whether participating changed behavior. The paper found that participants changed thinning practices, increased target yields and reported improved profits. All participants reported improved profits with yield changes, and 62% cited reduced thinning costs. The paper also found that participants shared what they learned within their companies and with other industry colleagues. Contract growers used project data and information in contract negotiations, fruit pricing and client selection. That spread of information was part of the project’s legacy. Participants met annually, reviewed results, compared observations and used the information in their own decision-making. Skinkis said some participants finished the project by asking what research question they could tackle next. “It was more than just work,” she said. “It was part of a community.” Skinkis said the goal was never simply to tell growers to leave more fruit on the vine. It was to help them make better decisions. “The goal here is to change — well, to learn, but also help facilitate change in a very simple way that would dramatically change their economics,” she said. – *Chris Branam, news and public affairs manager, Oregon State University* ### Deloitte Sees Holiday Retail Sales Rising 4% to 4.8% to Hit $316.1 Billion or More URL: https://bevnews.net/deloitte-sees-holiday-retail-sales-rising-4-to-4-8-to-hit-316-1-billion-or-more/ Last updated: 2026-09-22T01:04:29.000Z Holiday retail sales are projected to total between $1.70 trillion and $1.71 trillion during the November 2026 through January 2027 period, representing an increase of 4% to 4.8% from the same period in 2025, according to Deloitte’s annual holiday retail forecast. In 2025, holiday sales increased by 4.1% in the same period. E-commerce is forecast to grow 7.5% and 8.4% year-over-year during the 2026 to 2027 holiday season. Contributing to overall retail sales growth, Deloitte forecasts e-commerce sales between $316.1 billion and $318.9 billion this season. The forecast reflects the continued role of digital tools, promotions, and comparison shopping in the holiday purchase journey. “Disposable personal income (DPI) remains an important input to our holiday retail forecast,” said Akrur Barua, economist, Deloitte Insights. “We project DPI to grow between 4.5% to 5.2% during the holiday season, which we believe to be a strong predictor of retail and e-commerce sales. The continued growth in e-commerce sales is also expected to be aided by consumers’ ongoing use of digital tools to research, compare and complete purchases across all categories.” According to [Natalie Martini](https://www.deloitte.com/us/en/about/people/profiles.natalie-martini+b17d69e6.html?ref=bevnews.net), vice chair, Deloitte, and U.S. retail and consumer products leader, “Consumers continue to place importance on making the holidays special for their friends and families, while also making deliberate choices about how they spend. As they look to get more out of their dollars, we continue to see value-seeking behaviors across income levels, including switching among brands and retailers and using promotions to manage spending. These behaviors are expected to shape how consumers approach holiday shopping this season.” ### B.R. Distilling Ups Allocation of Blue Note Bourbon & Honey Rye Cask Whiskey URL: https://bevnews.net/b-r-distilling-ups-allocation-of-blue-note-bourbon-honey-rye-cask-whiskey/ Last updated: 2026-09-22T00:55:34.000Z [Blue Note](http://www.bluenotebourbon.com/?ref=bevnews.net) Bourbon, significantly increased the allocation for its wildly popular Honey Bourbon and Honey Rye Cask Whiskey, which sold out quickly the past two years. “Our third annual Honey Bourbon and Honey Rye Cask Whiskeys, which are crafted in Memphis, are a testament to the creativity and craftsmanship that goes into every bottle we produce,” said **Chris Crosbie**, CEO, B.R. Distilling Co. “Every sip strikes the perfect note between spice and sweetness—finished with soul.” The Honey Bourbon features a mash bill of 70% corn, 21% wheat and 9% malted barley, and was finished at 117.8 proof (58.9% ABV), unfiltered, while the Honey Rye Whiskey highlights a mash bill of 95% rye, and 5% malted barley, and was finished at 119.6 proof (59.8% ABV), unfiltered. About 2,500 cases of both Blue Note Honey Bourbon and Honey Rye Cask Whiskey are available online via BlueNoteBourbon.com and in select U.S. markets. SRP: $64.99 each. The team will also offer its first-ever single barrels for both expressions, which are extremely limited and unique and available in market with select retailers. ### Prepared Cocktails Return to Growth; Value Channels Sole Driver of $ Growth URL: https://bevnews.net/prepared-cocktails-return-to-growth-value-channels-sole-driver-of-growth/ Last updated: 2026-09-22T00:45:18.000Z Prepared Cocktails Beer, Wine, and Spirits (BWS) returned to dollar growth for the week ended Sept. 12 after more than a month of declines, NIQ reports with sales increasing +2.0%, while case volume slipped -1.9%. The rebound reflects continued strength in Spirits and Wine-based RTDs, which helped offset ongoing weakness in Malt RTDs and push the category back into positive territory. • **Beer continued to post declines**, with dollar sales down 2.8% and volume falling 4.5%. While demand remains pressured following the summer selling season, the category's rate of decline has eased from recent lows. For the four weeks ended Sept. 12, Beer underperformed, with dollar sales down 2.9% and volume dropping 4.1%. A multitude of broad alcohol struggles and consumer disinterest drove these losses (75%), followed by softer distribution (20%). Weekly dollar sales decreased slightly to $949.0M from $950.4M the prior week, down just -0.1%, as sales held fairly stable considering the post-Labor Day demand reset. Overall, Beer has ample room to rebuild strength, with football season now in full effect and many gameday drinking occasions unlocked. Domestic Super Premium enters growth mix, as momentum builds in smaller segments. Beer’s top segments continue to limit category results. Domestic Premium headwinds were most prevalent, with dollar sales down 6.8% and volume down 7.4%, while Craft declined 6.3% in value and 7.4% in volume. Import saw notably slower losses (1% in value, 2.2% in volume). Domestic Super Premium returned to growth, with dollar sales growing 2.2% and volume up 2.3%. Additional growth segments included both Cider and Non-Alcoholic Beer. Cider rose 4.2% in value and 3.2% in cases, while Non-Alcoholic Beer grew 10.4% in value and volume. Continued interest toward moderation, wellness, and better-for-you alternatives are fueling Non-Alcoholic Beer wins. • **Wine maintained its pattern of consistent softness**, with dollar sales falling -3.7% and volume dropping -5.1%. Despite avoiding further deterioration, the category continues to struggle to generate meaningful recovery momentum. A slippage in product availability explained 23% of the declines, followed by promotional underperformance (10%) and consumer behavior shifts (67%). On a weekly basis, dollar sales saw a reduction, given that purchasing behavior settled after Labor Day, finishing at $370.3 million, down 1.7% from the prior week. Wine’s consumption challenges have yet to find a solution, resulting in an ongoing status of unimpressive performance. There was one piece of good news in wine: Sparkling wine joined Non-Alcoholic as a growth contributor. During the four weeks ending Sept. 12, Still Wine led the downturn, with dollar sales falling 3.5% and volume down 5.1%. Sparkling Wine reached positive footing, with dollar sales up 1.7% and volume rising 0.8%. Non-alcoholic Wine maintained its strength, with dollar sales increasing 19.8% and volume up 16.2%. Although its portion of the Wine’s sales is small, the contribution to broader recovery remains worth noting. • **Spirits once again proved the most resilien**t major category, with dollar sales down -2.6% and volume declining -2.7%. Its comparatively modest declines reinforce Spirits' relative strength within a challenging Beverage Alcohol environment. Spirits gave back its Labor Day gains in the four weeks ended Sept. 12\. Dollar sales were down2,6% closely matching the 2.7% drop in volume. Across the top Spirits categories, (Vodka, Whiskey, and Tequila), performance varied notably. Whiskey posted the fastest declines yet again, with dollar sales down 5.4% and volume falling 6.1%. Vodka faced much more stable losses despite its decline, dropping 1.8% in value and 2.3% in volume. In contrast, Tequila re-entered growth territory, with dollar sales up 1.5% while volume grew 5.2%. Non-Alcoholic Spirits also offered strong gains, with dollar sales up 22.4% and volume rising +20.3%. All other Spirits segments remained as loss contributors, with dollar sales down -2.5% and volume declining -3.2% A combination of buyer-related constraints and ongoing macro factors were responsible for 90% of recent declines. From a weekly perspective, Spirits sales totaled $516.8 million, down 4% from the week ending Sept. 5, in an expected slowdown as demand corrected after Labor Day acceleration. All in all, the Spirits sector continues to search for momentum as many traditional categories face fatigue with consumers. Category results continue to reflect a cautious consumer backdrop. Beer remains the primary drag on performance, while Wine and Spirits have demonstrated greater endurance despite remaining below year-earlier levels. Prepared Cocktails (BWS) rebounded behind stronger Spirits- and Wine-based RTD performance, while persistent Malt RTD declines constrained overall category growth. **New Jersey, Michigan Buck Broader Market Trends** Most major markets posted declines in both dollar sales and volume.. New Jersey and Michigan were the exceptions. **New Jersey** emerged as the strongest-performing market, leading major states in both value and volume trends. Dollar sales grew 0.5%, while volume increased 2.3%, highlighting the state's relative resilience against ongoing industry pressures. Michigan trailed behind New Jersey as dollar sales increased +0.5%, whereas volume declined -1.5%. • Washington remained the weakest-performing major market, with case volume down 13.8% and dollar sales declining 7.9%. The state's results continue to lag well behind broader industry trends. • State performance remains highly uneven, with only a handful of markets breaking from the industry's downward trajectory. New Jersey and Michigan distinguished themselves by delivering dollar growth despite continued volume pressure. Meanwhile, Washington's outsized losses underscore the significant disparity in performance across regional markets and the continued challenges facing Beverage Alcohol demand. **Only Value Channel Drive Growth** Dollar sales declined in almost every key outlet. Food posted the steepest drop at 3.2%, this was followed by Convenience down -2.3%, Liquor -1.7%, Club -1.5% and Mass Merchants -0.5%. All Others maintained sales gains, up +2.3%. • Volume performance closely followed dollar trends. Conv led declines at -5.1%, followed by Food -4.5%, Liquor -2.8%, Mass -1.3%, while Club (+1.0%) and All Others grew volume (+4.0%). ### Ita Wines Owner Acquires Devona URL: https://bevnews.net/ita-wines-owner-acquires-devona/ Last updated: 2026-09-21T23:23:39.000Z **Kelsey Itameri**, founder, owner and winemaker at **Ita Wines**, acquired **Devona.** Terms weren't disclosed. Devona is the third winery that John and Molly Abbott have founded. The other two are Abeja and Canoe Ridge Vineyard, both in Washington State. The John Abbott will stay on at Devona as winemaker; over time he will transition to a founding/consulting role. Enrique Itameri will lead direction of the Ita wines. Devona and Ita wines will both be made in the same winery in the future. ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-36/ Last updated: 2026-09-22T01:50:11.000Z ### [The IRS Is Cracking Down on a Favorite Way the Ultrawealthy Pass On Money](https://www.wsj.com/personal-finance/the-irs-is-cracking-down-on-a-favorite-way-the-ultrawealthy-pass-on-money-dad209b2?mod=panda%5Fwsj%5Fsection%5Falert&ref=bevnews.net) One family fights $736 million gift tax bill on its GRATs while popular trusts proliferate. (Wall Street Journal) ### [How to grab double-digit sales growth in the wine and alcohol space](https://www.thedrinksbusiness.com/2026/09/how-to-grab-double-digit-sales-growth-in-the-wine-and-alcohol-space/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=8fac8b31bc-EMAIL%5FCAMPAIGN%5F2026%5F09%5F21%5F09%5F29&utm%5Fmedium=email&utm%5Fterm=0%5F-8fac8b31bc-587960459) Traditional wine sales remain under pressure, but pockets of double-digit growth are emerging across RTDs, alternative formats and occasion-led drinking. *Kathleen Willcox* examines the data to find out where drinks brands can still win. (Drinks Business) ### [Southern-Glazer’s and Bribery at the Wine Wholesale Tier](https://tomwark.substack.com/p/southern-glazers-and-bribery-at-wholesale-tier?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=8fac8b31bc-EMAIL%5FCAMPAIGN%5F2026%5F09%5F21%5F09%5F29&utm%5Fmedium=email&utm%5Fterm=0%5F-8fac8b31bc-587960459) On the culture of bribery in wine wholesaling. (Fermedntation) ### [How wine changed on my watch](https://www.jancisrobinson.com/articles/how-wine-changed-my-watch?ref=bevnews.net) Over 50 years as a wine writer, Jancis has seen her supposedly sleepy, tradition-obsessed world transformed. Ahead of the imminent launch of the 9th edition of The World Atlas of Wine, here she sets out 50 of the key developments, from screwcaps and scores to regenerative viticulture. (JancisRobinson.com) ### 'Toasts Not Tariffs' Coalition Urges Trump to Resolve Bev/Al Trade Dispute with Canada URL: https://bevnews.net/toasts-not-tariffs-coalition-urges-trump-to-resolve-bev-al-t/ Last updated: 2026-09-21T18:32:37.000Z The [Toasts Not Tariffs Coalition](https://distilledspirits.org/toasts-not-tariffs-coalition/?ref=bevnews.net), representing 59 national and state organizations across the U.S. beverage alcohol supply chain, sent a [letter ](https://distilledspirits.org/wp-content/uploads/2026/09/Letter-to-President-Trump-re-Canada-from-Toasts-Not-Tariffs-Coalition-.pdf?ref=bevnews.net)to President Donald J. Trump expressing appreciation for his efforts to address Canada's restrictions on U.S. wine and spirits products while urging his continued leadership to secure a permanent resolution that restores market access for American producers and protects U.S. hospitality businesses. In the letter, the coalition emphasized the significant economic importance of the U.S. wine and spirits sectors, which generate more than $573 billion in economic activity and support approximately 3.5 million jobs across farming, production, distribution, retail, restaurants, bars, hotels, tourism and related industries nationwide. The coalition noted that Canada has long been one of the most important export markets for U.S. wine and spirits producers, helping support American jobs, investment and economic growth. The letter highlighted the severe impact of Canada's provincial bans on U.S. beverage alcohol products. Since U.S. wine and spirits were removed from store shelves in 2025, U.S. spirits exports to Canada have fallen by 70%, from $232 million to $72 million, while U.S. wine exports to Canada have declined by 87%, dropping from $456 million to $60 million. The coalition also cautioned that, absent a resolution, trade restrictions imposed by the United States could extend the economic impact beyond U.S. wine and spirits producers to the broader U.S. hospitality sector. "Wine and spirits bans are not in the best interest of consumers and risk lost sales for U.S. hospitality businesses at a time when many are already facing economic challenges," the coalition wrote. The coalition noted that Canada has long been one of the most important export markets for U.S. wine and spirits producers, helping support American jobs, investment and economic growth. The letter highlighted the severe impact of Canada's provincial bans on U.S. beverage alcohol products. Since U.S. wine and spirits were removed from store shelves in 2025, U.S. spirits exports to Canada have fallen by 70%, from $232 million to $72 million, while U.S. wine exports to Canada have declined by 87%, dropping from $456 million to $60 million. The coalition also cautioned that, absent a resolution, trade restrictions imposed by the United States could extend the economic impact beyond U.S. wine and spirits producers to the broader U.S. hospitality sector. "Wine and spirits bans are not in the best interest of consumers and risk lost sales for U.S. hospitality businesses at a time when many are already facing economic challenges," the coalition wrote. "Importers, distributors, retailers, restaurants and bars rely on a diverse portfolio of products from both sides of the border. As the U.S. hospitality sector enters the critical holiday planning and purchasing season, businesses are making inventory decisions that will shape their operations for months. Additional trade restrictions would create uncertainty, disrupt supply chains, reduce consumer choice and raise costs at a time when many businesses already face economic headwinds." ### It's Not That Simple: Now, Soda, Lemonade, Sports Drinks Linked to Colon Cancer URL: https://bevnews.net/its-not-that-simple-now-soda-lemonade-sports-drinks-linked-to-colon-cancer/ Last updated: 2026-09-21T18:24:28.000Z Here's a new cause for alarm: Those moms who for at least the last 40 years have given their kids fruit juice have been setting their kids up for colon cancer in later life. We don't necessarily believe it's so, but there have been a couple of news reports out there focusing on the role of sugar-sweetened beverages. The latest appeared in West Newsmagazine. "Drinking one or more sugar-sweetened beverages like soda, lemonade and sports drinks every day could more than double your risk of stomach cancer over time," the magazine reported. Dr. Andrew Chan, a gastroenterologist and epidemiologist with Mass General Brigham Cancer Institute is quoted as saying: "This is the first study to demonstrate an association between sugar-sweetened beverage intake and gastric cancer in a U.S. population." So, once again, another beverage is linked as being responsible for a nasty cancer. We wondered, why is this news to us? Why hasn't the World Health Organization sounded the alarm? WHO has advised avoiding sugar-sweetened beverages "to reduce the risk of unhealthy weight gain in adults." Its advisory breezed right past a mention of cancer to focus on weight gain. But its policy recommendations are much the same as for alcohol: limit availability ("remove vending machines") and increase taxes. It turns out that reducing the risk of cancer isn't just as simple as increasing taxes on alcohol or limiting its accessibility. Even milk has been associated with an increased risk of prostate cancer, althpough it does reduce the risk of colorectal cancer. “The challenge with studies that look at food and cancer risk is that some foods, like dairy, may prevent certain cancers but might also increase risk of other cancers. Cancer is not one disease, so the risk factors for different cancers are very different,” said Suneel D. Kamath, MD, an [American Society of Clinical Oncology](https://www.asco.org/?ref=bevnews.net) (ASCO) expert and an oncologist at the Cleveland Clinic. Imagine that – some foods or beverages, like milk or alcohol, may prevent or reduce the risk of some disease, such as coronary heart disease,but also increase the risk for some other diseases. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-65/ Last updated: 2026-09-21T10:00:03.000Z ***Good Morning, and Happy Monday, September 21, 2026\.*** ### [For Sale: McManis Vineyard Portfolio: 11 Properties, Including Winery, $77,950,000](https://bevnews.net/for-sale-mcmanis-vineyard-portfolio-11-properties-including-winery-77-950-000/) McManis Family Vineyards is selling 11 properties, including a winery designed for small-lot production with significant g=fermentation capacity. It's being offered as individual parcels ranging from 9.2 acres for $800,090 to 758 acres for $14 million. The 71,483 square-foot McManis Winery Facility, built in 2000, is available for $22.5 million. The winery includes a bottling line that can produce 2.5 million to 3 million cases a year. The listing broker is Al. D. Mendrin, The Mendrin Group. a ### [Trump Exempts Bulk Wine from Ban on Importing Canadian Bev/Al](https://bevnews.net/trump-exempts-bulk-wine-from-ban-on-importing-canadian-bev-al/) President Trump's ban on the importation of alcoholic beverages from Canada takes effect nine days from today, on Sept. 29\. But the ban won't help McManis Family Vineyards or other winegrape growers who sell significant amounts of U.S.-grown wine in bulk to U.S. wineries. The same proclamation that imposed the bev/al ban on Canadian packaged products exempted bulk wines. About 90% of McManis's production was bulk wine. The 50% ad valorem duty remains in effect on those bulk wine products from C ### [Sazerac Explores Takeover of Berentzen](https://bevnews.net/sazerac-explores-takeover-of-berentzen/) Berentzen said it is the latest target in an acquisition drive by Sazerac. Sazerac declined to comment. Berentzen says it is one of the oldest spirits producers in Germany and its schnapps brand leads the market in fruity spirits. First-half profit fell 84%, a result, the company said, of low demand for its products, especially in Germany, where consumer finances are stressed. ### [It's Not as Simple as 'Just One Drink'](https://bevnews.net/its-not-as-simple-as-just-one-drink/) One of the things I really dislike is when people reduce a very complex thing down to some very simple – and it's not true. The World Health Organization's (and other anti-alcohol zealots) "just one drink will give you cancer" falls into the group of things I really dislike. Why do "never smokers" get lung cancer. We all know that smoking can lead to lung cancer. But it's not that simple – some can secondhand smoke, air pollution, radon and asbestos. Now, researchers have identified a very rare ### [Bacardi's Ghostly LTO Halloween Bottle](https://bevnews.net/bacardis-ghostly-lto-halloween-bottle/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/BAC_Superior_Halloween_2026_LTO_750ml_with_Glow-1-2-1-1.jpg)](https://bevnews.net/bacardis-ghostly-lto-halloween-bottle/) Bacardi Superior Rum has a positively ghostly bottle for Halloween. When the lights go out, the bottle takes on an even spookier look with a glow-in-the-dark design that brings its ghostly details to life. Whether poured into a favorite Halloween cocktail or brought along as a host gift, the ghost bottle is the perfect treat to get into the spirit of the season. Bacardi worked with a design agency to create a limited-time bottle design inspired by Bacardi's natural ties and association with Ha ### [What I'm Reading --](https://bevnews.net/what-im-reading-35/) ***Thanks for reading. I'll be back tomorrow. – Joel*** --- ### --- ### ### It's Not as Simple as 'Just One Drink' URL: https://bevnews.net/its-not-as-simple-as-just-one-drink/ Last updated: 2026-09-21T04:01:50.000Z One of the things I really dislike is when people reduce a very complex thing down to some very simple – and it's not true. The World Health Organization's (and other anti-alcohol zealots) "just one drink will give you cancer" falls into the group of things I really dislike. Why do "never smokers" get lung cancer. We all know that smoking can lead to lung cancer. But it's not that simple – some can secondhand smoke, air pollution, radon and asbestos. Now, researchers have identified a very rare genetic variant that is associated with 25-fold higher odds of lung cancer, they reported in the journal Science. The variant is most common among people in southern Appalachia than other U.S. regions. Now, lung cancer is far different that breast cancer and the other cancers that have been linked to drinking alcohol. (As far as I know, the linkage is pure correlation; and correlation does not prove causation.) But if the cause of lung cancer cancer involve a rare genetic variant that appears to be associated with one particular region of the U.S., it's worth remembering that the linkage of alcohol are correlations and don't prove causation, and, in any event, it just not as simple as blaming alcohol. ### Bacardi's Ghostly LTO Halloween Bottle URL: https://bevnews.net/bacardis-ghostly-lto-halloween-bottle/ Last updated: 2026-09-21T03:27:15.000Z Bacardi Superior Rum has a positively ghostly bottle for Halloween. When the lights go out, the bottle takes on an even spookier look with a glow-in-the-dark design that brings its ghostly details to life. Whether poured into a favorite Halloween cocktail or brought along as a host gift, the ghost bottle is the perfect treat to get into the spirit of the season. Bacardi worked with a design agency to create a limited-time bottle design inspired by Bacardi's natural ties and association with Halloween to bring the Halloween spirit to the bar. This is the seventh consecutive year that Bacardi has had a Halloween LTO bottle. A design for next year is already in the works, we're told. Bacardi says it's a collector's item. The limited-time bottles are available now. SRP: $12.99/750 ml;; 19.99/1.75 liter. ### Sazerac Explores Takeover of Berentzen URL: https://bevnews.net/sazerac-explores-takeover-of-berentzen/ Last updated: 2026-09-21T02:21:15.000Z Berentzen said it is the latest target in an acquisition drive by Sazerac. Sazerac declined to comment. Berentzen says it is one of the oldest spirits producers in Germany and its schnapps brand leads the market in fruity spirits. First-half profit fell 84%, a result, the company said, of low demand for its products, especially in Germany, where consumer financials are stressed. ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-35/ Last updated: 2026-09-21T01:57:12.000Z ## [‘Once an alcoholic, always an alcoholic’ is outdated. Here’s why](https://www.kdrv.com/news/social/once-an-alcoholic-always-an-alcoholic-is-outdated-here-s-why/article%5F8c24974e-a899-5e90-8a81-e44568177286.html?ref=bevnews.net) Brad Pitt’s recent [revelation that he’s drinking](https://www.esquire.com/entertainment/movies/a73336135/brad-pitt-interview-2026/?ref=bevnews.net) again in “a more restrained manner,” after seven years of sobriety [following heavy drinking](https://www.cnn.com/2025/06/23/entertainment/brad-pitt-alcoholics-anonymous?ref=bevnews.net), sparked intense pushback. The actor’s past behavior aside, the larger controversy was in challenging the long-held idea that someone who struggled with alcohol in the past can’t ever drink normally — that recovery is defined solely by sobriety. (CNN via KDRV.COM) ## [‘HyperBird’ Spots Grape Diseases Before They’re Visible](https://www.morningagclips.com/hyperbird-spots-grape-diseases-before-theyre-visible/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=c4ecb45c3e-EMAIL%5FCAMPAIGN%5F2026%5F09%5F18%5F08%5F13&utm%5Fmedium=email&utm%5Fterm=0%5F-c4ecb45c3e-587960459) Cutting-edge technology could save vineyard owners billions. (Morning AgClips) ## [Iron Age seeds reveal the origins of Iberian wine](https://phys.org/news/2026-09-iron-age-seeds-reveal-iberian.html?ref=bevnews.net#google%5Fvignette) The oldest cultivated-type grape seeds from southern Spain date to roughly 1000 BCE and carry genetic signatures linked to modern varieties in the eastern Mediterranean and Balkan regions. The researchers say this supports the idea that domesticated vines were brought to the region by Phoenician settlers from the eastern Mediterranean. (Phys.org) ### Trump Exempts Bulk Wine from Ban on Importing Canadian Bev/Al URL: https://bevnews.net/trump-exempts-bulk-wine-from-ban-on-importing-canadian-bev-al/ Last updated: 2026-09-21T01:31:49.000Z President Trump's ban on the importation of alcoholic beverages from Canada takes effect nine days from today, on Sept. 29\. But the ban won't help McManis Family Vineyards or other winegrape growers who sell significant amounts of U.S.-grown wine in bulk to U.S. wineries. The same proclamation that imposed the bev/al ban on Canadian packaged products exempted bulk wines. About 90% of McManis's production was bulk wine. The 50% ad valorem duty remains in effect on those bulk wine products from Canada. ### For Sale: McManis Vineyard Portfolio: 11 Properties, Including Winery, $77,950,000 URL: https://bevnews.net/for-sale-mcmanis-vineyard-portfolio-11-properties-including-winery-77-950-000/ Last updated: 2026-09-21T01:15:45.000Z McManis Family Vineyards is selling 11 properties, including a winery designed for small-lot production with significant g=fermentation capacity. It's being offered as individual parcels ranging from 9.2 acres for $800,090 to 758 acres for $14 million. The 71,483 square-foot McManis Winery Facility, built in 2000, is available for $22.5 million. The winery includes a bottling line that can produce 2.5 million to 3 million cases a year. The listing broker is Al. D. Mendrin, The Mendrin Group. al@mendrins.com. McManis is a victim of President Trump's tariffs against Canada. While Trump imposed the tariffs, following various verbal attacks on our northern neighbor, most Canadian provinces pulled U.S. alcohol beverage products from their shelves. Exports to Canada, primarily Ontario, made up about 40% of the McManis family's export sales – 75,000 cases. One year later sales to Canada totaled 1,000 cases, about 50% of export sales. About 90% of the winery's business is growing and crushing grapes to produce bulk wine for other vintners. Some of those are also dealing with Canada's boycott of U.S. bev/al products. Less than two years ago, McManis Family Vineyards announced that sales and marketing functions of the company were shifted to Resurrection Brands. McManis Family Vineyards has been family-owned and operated for five generations, with a legacy of high quality and distinctive wines for more than 20 years. McManis Family Vineyards’ wines are made with premium wine grapes farmed from over 3,600 acres of land throughout California, including Lodi, Clarksburg, and Ripon. The brand is also a Certified California Sustainable Winery and certified by the Lodi Rules for Sustainable Winegrowing for all of its vineyards. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-64/ Last updated: 2026-09-18T10:00:46.000Z ***Good Morning and Happy Friday, September 18, 2026.*** ### [Calif. Curbs on Out-of-State Winery Challenged](https://bevnews.net/calif-curbs-on-out-of-state-winery-challenged/) A suit challenging California's alcohol beverage control rules that permit California wineries – but not out-of-state wineries – to sell direct to California retailers was cleared for trial by a Federal judge. ### [Wash. ](https://bevnews.net/retailer-asks-fed-court-to-overturn-ill-ban-on-direct-shipping-by-out-of-state-retailers/)[Retailer Asks Fed. Court to Overturn Ill. Ban on Direct Shipping by Out-of-State Retailers](https://bevnews.net/retailer-asks-fed-court-to-overturn-ill-ban-on-direct-shipping-by-out-of-state-retailers/) Illinois’ liquor law discriminates against out-of-state businesses, a Seattle-based wine retailer told a Seventh Circuit Court of Appeals panel. Full Pull Wines LLC challenged a provision of the liquor code that prohibits out-of-state retailers from shipping to Illinois consumers. Two Illinois oenophiles joined the Washington-based wine business in challenging the Illinois regulation, which they claim violates the commerce clause and 21st Amendment. Plaintiffs’ attorney James Tanford maintaine ### [2 More Wineries Seek to Join Hoopes Vineyard Suit Against Napa County](https://bevnews.net/2-more-wineries-seek-to-join-hoopes-vineyard-suit-against-napa-county/) Two more wineries – Thomson Vineyards and Okell Hill Vineyard – are seeking to join the lawsuit originally filed Hoopes Vineyard LLC, Summit Lake Vineyards & Winery LLC, and Cook’s Flat Associates (doing business as Smith-Madrone Vineyards & Winery) against Napa County. The complaint raises claims under the First Amendment, the Due Process and Equal Protection Clauses of the Fourteenth Amendment, the Takings Clause of the Fifth Amendment, the Dormant Commerce Clause, and California state law. ### [Texas Wine Country Residents Oppose Battery Energy Storage System](https://bevnews.net/texas-wine-country-residents-oppose-battery-energy-storage-system/) Residents in Gillespie County, Texas, six miles outside Fredericksburg, are seeking to stop a battery energy storage project that, they say, will mar Texas Wine Country. More to the point, they fear it will mar the view from their property as well as constitute a major fire and environmental risk. Good luck to that. Texas is home to some of the weakest land-use regulations in the country, and counties have very little they can do to stop the project, Any relief, if there is to be any, must be a ### [A-B to Invest $21M in Calif. Facilities](https://bevnews.net/a-b-to-invest-21m-in-calif-facilities/) Anheuser-Busch announced a $21 million investment in its Los Angeles and Mira Loma, Calif., facilities. This investment will help Anheuser-Busch, the fastest-growing supplier in total alcohol, fuel increased production of Michelob Ultra and Cutwater and expand local manufacturing skills training. Today's announcement is part of Anheuser-Busch's ongoing Brewing Futures initiative through which the company is investing $600 million in its U.S. operations across 2025 and 2026\. Brendan Whitworth, ### [North Coast Brewing Intros Chill Rasputin](https://bevnews.net/north-coast-brewing-intros-chill-rasputin/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/North-Coast-Brewing-Company-Chill-Rasputin-1.jpg)](https://bevnews.net/north-coast-brewing-intros-chill-rasputin/) A 16oz can of Chill Rasputin Stout from North Coast Brewing Co., with a glass of the beer. The 4.5 ABV stout will hit store shelves in early October.(Supplied) North Coast Brewing Company (NCBC) is proud to introduce Chill Rasputin, a refreshingly approachable stout inspired by the iconic Old Rasputin Russian Imperial Stout. Available in 16-ounce four-packs, Chill Rasputin offers the roasty character of fans loved for decades in a lighter, more sessionable format. In keeping with the brewery's sustainability efforts, Chill Rasputin four-packs feature Eco-Rings, a 100% compostable alternative to traditional plastic can holders. "Old Rasputin has devel ### [New Initiative Honors Responsible On-Premise Alc Service](https://bevnews.net/new-initiative-honors-responsible-on-premise-alc-service/) Responsibility.org debuts Serving with CARE, a new voluntary initiative designed to recognize bars, restaurants, and other hospitality venues that demonstrate leadership in responsible alcohol service. The initiative aims to strengthen consumer confidence by affirming that responsible alcohol service and guest safety are core values within the hospitality industry. Serving with CARE unites restaurants, bars, hotels, tasting rooms, visitor centers, and other hospitality venues around a set of p ### [Who & What --](https://bevnews.net/who-what-230/) Dr. Konstantin Frank Winery names Sarah Gummoe Head Winemaker. She steps into the role following the retirement of Mark Veraguth after a 35-year tenure. She worked harvests in Austria, Oregon, New Zealand, and Australia. She later held winemaking roles at leading producers in Marlborough, New Zealand. After almost a decade honing her craft in New Zealand, Sarah returned to her Finger Lakes roots in 2024 to take on the Winemaker role at Dr. Frank Winery. ### [DISCUS Opens Registration for 2027 Conference in Washington](https://bevnews.net/discus-opens-registration-for-2027-conference-in-washington/) Distilled Spirits Council of the United States (DISCUS) said registration is open for its 2027 Annual Conference which will be held March 15-17 at the Omni Shoreham hotel in Washington, D.C. “The DISCUS Annual Conference has earned its reputation as a premier gathering for industry insights and meaningful networking,” said DISCUS President/CEO Chris Swonger. “We look forward to welcoming spirits leaders back to Washington, D.C., where they will engage on critical issues, tackle challenges faci ### [What We're Reading --](https://bevnews.net/what-were-reading-171/) ***Thanks for reading. I'll see you again on Monday. – Joel*** --- ### ### A-B to Invest $21M in Calif. Facilities URL: https://bevnews.net/a-b-to-invest-21m-in-calif-facilities/ Last updated: 2026-09-18T01:57:28.000Z Anheuser-Busch announced a $21 million investment in its Los Angeles and Mira Loma, Calif., facilities. This investment will help Anheuser-Busch, the fastest-growing supplier in total alcohol, fuel increased production of Michelob Ultra and Cutwater and expand local manufacturing skills training. Today's announcement is part of Anheuser-Busch's ongoing [*Brewing Futures*](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776910-1&h=1155735347&u=https%3A%2F%2Fwww.anheuser-busch.com%2Feconomic-impact&a=Brewing+Futures&ref=bevnews.net) initiative through which the company is [investing $600 million in its U.S. operations](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4776910-1&h=3391606151&u=https%3A%2F%2Fwww.anheuser-busch.com%2Fnewsroom%2Fanheuser-busch-increases-investment-in-US-manufacturing-to-600-million&a=investing+%24600+million+in+its+U.S.+operations&ref=bevnews.net) across 2025 and 2026\. **Brendan Whitworth, CEO,** said: "Anheuser-Busch is committed to supporting the communities where our employees live and work. Investments in facilities like Los Angeles and Mira Loma help us strengthen our operations while creating and sustaining jobs and continuing to drive economic growth throughout California. We're proud to continue investing in American manufacturing and in the hardworking Californians who help to produce America's most iconic beer and spirits brands every day." This new $21 million investment in Anheuser-Busch's Southern California facilities helps fuel production of Michelob ULTRA, the top-selling and fastest-growing beer in America, while upgrading canning and bottling operations. It will also enhance production of Cutwater, the No. 1 spirits-based cocktail brand in the U.S.3, and Phorm Energy, a top 15 brand in total energy. Additionally, the investment will increase rail capacity, strengthening transportation capabilities and route to market. Anheuser-Busch will also open a new technical skills training center inside the Los Angeles Brewery—one of 15 new centers nationwide—to upskill our operators and technicians in electrical and mechanical systems associated with brewery equipment. The company plans to upskill more than 90% of its manufacturing workforce across the U.S. over the next five years. ### North Coast Brewing Intros Chill Rasputin URL: https://bevnews.net/north-coast-brewing-intros-chill-rasputin/ Last updated: 2026-09-18T01:00:22.000Z **North Coast Brewing Company (NCBC)** is proud to introduce **Chill Rasputin**, a refreshingly approachable stout inspired by the iconic Old Rasputin Russian Imperial Stout. Available in 16-ounce four-packs, Chill Rasputin offers the roasty character of fans loved for decades in a lighter, more sessionable format. In keeping with the brewery's sustainability efforts, Chill Rasputin four-packs feature Eco-Rings, a 100% compostable alternative to traditional plastic can holders. "Old Rasputin has developed an incredibly loyal following over the years," said **Jennifer Owe**n, CEO. "With Chill Rasputin, we created a beer that honors that legacy while offering a lighter, more approachable option for a wider range of occasions. It's still unmistakably Rasputin, just a little more relaxed." ### DISCUS Opens Registration for 2027 Conference in Washington URL: https://bevnews.net/discus-opens-registration-for-2027-conference-in-washington/ Last updated: 2026-09-18T00:22:38.000Z Distilled Spirits Council of the United States (DISCUS) said registration is open for its 2027 Annual Conference which will be held March 15-17 at the Omni Shoreham hotel in Washington, D.C. “The DISCUS Annual Conference has earned its reputation as a premier gathering for industry insights and meaningful networking,” said DISCUS President/CEO Chris Swonger. “We look forward to welcoming spirits leaders back to Washington, D.C., where they will engage on critical issues, tackle challenges facing the industry and chart a path forward for continued growth and success.” The conference will convene important stakeholders from across the spirits industry—including decision-makers, innovators and supply chain partners—for a dynamic exchange of ideas and relationship building. Networking remains a cornerstone of the conference experience. This year’s conference will include two on-site receptions and a trade show where spirits industry partners will showcase their latest products, services and innovations. To receive “early bird” pricing, register before Nov. 20\. Registration pricing is detailed below: - Early Bird (DISCUS Member): $1175 - Early Bird (Non-Member): $1325 - Standard (DISCUS Member): $1475 - Standard (Non-Member): $1625 - Government Rate: $795 To register, reserve hotel accommodations, become a sponsor and learn more about the 2027 DISCUS Annual Conference, please visit the DISCUS conference site [**here**](https://web.cvent.com/event/010ef1ad-1d19-4f7b-8da2-6d81240df2d2/summary?ref=bevnews.net)**.** ### 2 More Wineries Seek to Join Hoopes Vineyard Suit Against Napa County URL: https://bevnews.net/2-more-wineries-seek-to-join-hoopes-vineyard-suit-against-napa-county/ Last updated: 2026-09-17T23:45:48.000Z Two more wineries – Thomson Vineyards and Okell Hill Vineyard – are seeking to join the lawsuit originally filed Hoopes Vineyard LLC, Summit Lake Vineyards & Winery LLC, and Cook’s Flat Associates (doing business as Smith-Madrone Vineyards & Winery) against Napa County. The complaint raises claims under the First Amendment, the Due Process and Equal Protection Clauses of the Fourteenth Amendment, the Takings Clause of the Fifth Amendment, the Dormant Commerce Clause, and California state law. If granted, the motion would add Thomson Vineyards and Okell Hill Vineyards, both of which are pursuing winery development and permitting in Napa County, as plaintiffs asserting claims arising from their own interactions with the County’s land-use and code-enforcement processes related to their existing vineyards and well as their future winery operations. A hearing on the motion is set for Nov. 20\. Plaintiffs are represented by the law firm [Miller Canfield](https://www.millercanfield.com/?ref=bevnews.net) which has successfully litigated similar lawsuits across the country. ### Retailer Asks Fed. Court to Overturn Ill. Ban on Direct Shipping by Out-of-State Retailers URL: https://bevnews.net/retailer-asks-fed-court-to-overturn-ill-ban-on-direct-shipping-by-out-of-state-retailers/ Last updated: 2026-09-17T22:27:26.000Z Illinois’ liquor law discriminates against out-of-state businesses, a Seattle-based wine retailer told a Seventh Circuit Court of Appeals panel. **Full Pull Wines LLC** challenged a provision of the liquor code that prohibits out-of-state retailers from shipping to Illinois consumers. Two Illinois oenophiles joined the Washington-based wine business in challenging the Illinois regulation, which they claim violates the commerce clause and 21st Amendment. Plaintiffs’ attorney **James** **Tanford** maintained before the three-judge panel that Illinois has not met its burden to justify this sort of ban. Illinois must show the law addresses an actual public health problem and that it is reasonably necessary to discriminate against out-of-state interests to justify the regulation. “Illinois allows in-state retailers to ship wine anywhere within the state but prohibits out-of-state businesses from doing so. This court previously, in\* Lebamoff v. Rauner\*, held that this was discriminatory, and the law has not changed since then,” he said. The Illinois ban on out-of-state retail shipping was previously challenged in the 2018 Seventh Circuit case *Lebamoff v. Rauner*. In that case, the Seventh Circuit deemed the Illinois alcohol law discriminatory and remanded the case to determine whether Illinois could justify requiring a local presence for statewide mail-order sales. That determination, however, was never made because *Lebamoff* went out of business, and the consumer plaintiff could not continue for medical reasons. Given the unfinished litigation and piecemeal nature of liquor regulations, the panel pressed the attorneys on what an appropriate liquor regulation might look like. “The 21st Amendment gives the states broad deference to control the distribution of liquor in the state. There are many quirky state liquor laws that seem to have a very tenuous relation to health and safety,” U.S. Circuit Judge Ilana Rovner, who appeared remotely, said. “For instance, until 2018, Oklahoma beer could only be sold at room temperature. In Pennsylvania to this day, liquor can only be sold at a state-run store; in Utah, until recently, bartenders had to mix and pour all alcoholic beverages behind an opaque barrier so that children couldn’t witness the glamorization of alcohol. In Virginia, restaurants had to ensure that at least 45% of their total sales came from the food.” “Why isn’t the state’s rationale here enough?” the George H.W. Bush appointee asked. Tanford noted, in the examples Rovner cited, in-state and out-of-state retailers were treated the same. **Broad but Limited Power** “I think the courts have been very clear that the 21st Amendment gives states broad power with one exception — that is that it’s limited by the nondiscrimination principle of the Commerce Clause,” Tanford said. “\[F\]or example, Oklahoma wasn’t allowing in-state businesses to sell beer chilled and requiring out-of-state businesses to sell \[it\] at room temperature; it was treating everyone the same.” U.S. Circuit Judge Frank Easterbrook, a Ronald Reagan appointee, touched on a similar variation of Rovner’s question. “Is there any material difference between the Illinois system and the Indiana system, which we said in *Chicago Wine* was consistent with the Commerce Clause?” he asked. In *Chicago Wine Co. v. Braun*, an Illinois wine retailer challenged Indiana’s prohibition on out-of-state retailers shipping wine directly to Indiana consumers. The Seventh Circuit upheld the Indiana law, and Easterbrook noted in his concurring opinion that because it imposes the same costs on in-state and out-of-state consumers, it passes constitutional muster. Tanford responded that there was one significant difference, and it was pointed out in *Lebamoff*, but Easterbrook cut him off before he could finish his sentence. “*Lebamoff* against Rauner preceded *Chicago Wine*. Whatever consideration we were going to give to it was given in *Chicago Wine*,” Easterbrook said. “I’m asking whether there was some material difference for constitutional purposes between the Illinois system and the Indiana system.” Tanford said in the Indiana case, there was no statewide shipping. He said the main focus was local delivery by employees of the business, and in this case, they’re asking for a broader right of distribution. Sam Horan, an assistant attorney general for the state of Illinois, maintained the state’s liquor restrictions don’t violate the Commerce Clause and cited Easterbrook’s concurring opinion in *Chicago Wine*. He noted that in that case, the judge’s rule unanimously held Indiana’s regulations were constitutional. **Simply Ignore a Decision?** “My friend in their brief suggested that the court should basically ignore *Chicago Wine* because the two judges reached the same result by different reasoning, but I’m not aware of any principle that allows this court to simply ignore a published decision,” Horan said. U.S. Circuit Judge Rebecca Taibleson, a Donald Trump appointee, appeared alongside Easterbrook and Rovner at Thursday’s arguments. The three did not indicate when they might rule on the matter. – *Caitlyn Rosen, Courthouse News Service.* ### Texas Wine Country Residents Oppose Battery Energy Storage System URL: https://bevnews.net/texas-wine-country-residents-oppose-battery-energy-storage-system/ Last updated: 2026-09-17T22:11:50.000Z Residents in Gillespie County, Texas, six miles outside Fredericksburg, are seeking to stop a battery energy storage project that, they say, will mar Texas Wine Country. More to the point, they fear it will mar the view from their property as well as constitute a major fire and environmental risk. Good luck to that. Texas is home to some of the weakest land-use regulations in the country, and counties have very little they can do to stop the project, Any relief, if there is to be any, must be at the state legislature. Unlike California, Texas has not seen significant adoption of solar by its wineries. In fact, only one winery, **Red Caboose Winery**, is known to be 100% off-the-grid, thanks to solar and geothermal energy. It's located in Bosque County, which is not in the Texas Hill Country AVA, but the county shares similar rolling limestone typography and features Gillespie County is home to nearly 50 wineries. None of them are named in public records or news reports, including one in Texas Monthly just a couple of days ago, as opposing the project. The Hill Country's grid infrastructure and proximity to renewable electricity generated by wind and solar farms makes it an attractive location for BESS. The projects near Fredericksburg involve hundreds of megawatts of storage capacity, requiring large footprints and industrial equipment. Development of more renewable energy, which necessarily involves solar, windmills and battery storage, is a response to a disastrous Great Texas Freeze from Feb. 10-20, 2021, that left 4.5 million homes and businesses without power. ### Who & What -- URL: https://bevnews.net/who-what-230/ Last updated: 2026-09-17T20:50:10.000Z **Dr. Konstantin Frank Winery** names **Sarah Gummoe** Head Winemaker. She steps into the role following the retirement of **Mark Veraguth** after a 35-year tenure. She worked harvests in Austria, Oregon, New Zealand, and Australia. She later held winemaking roles at leading producers in Marlborough, New Zealand. After almost a decade honing her craft in New Zealand, Sarah returned to her Finger Lakes roots in 2024 to take on the Winemaker role at Dr. Frank Winery. ### Calif. Curbs on Out-of-State Winery Challenged URL: https://bevnews.net/calif-curbs-on-out-of-state-winery-challenged/ Last updated: 2026-09-17T20:41:00.000Z A suit challenging California's alcohol beverage control rules that permit California wineries – but not out-of-state wineries – to sell direct to California retailers was cleared for trial by a Federal judge. **Blue Sky Vineyards**, an Illinois winery, and **The Wine Country,** a California retailer, brought the lawsuit alleging the policy violates both the dormant Commerce Clause and the Privileges and Immunities Clause of the U.S. Constitution. The California Department of Alcohol Beverage Control and California attorney general had moved to dismiss the case, arguing that the three-tier system is constitutionally valid. But the court rejected that argument because most of the cases cted had been summary judgments, not motions to dismiss. The court said it can't decide whether to dismiss the suit without evidence the state law is nondiscriminatory and haas no "legitimate nonprotectionist" justification. "Such factual questions cannot be decided on the pleadings at this early stage of the case and dismissal under Rule 12(b)(6) is improper here," the court said, adding: "The issue on a motion to dismiss for failure to state a claim is not whether the claimant will ultimately prevail" as is the case for summary judgment "but whether the claimant is entitled to offer evidence to support the claims asserted." The California DABC attorneys failed "to prove beyond doubt that the plaintiff can prove no set of facts in support of his claim which would entitle him to relief," and so the case can move forward, the judge ruled. ### New Initiative Honors Responsible On-Premise Alc Service URL: https://bevnews.net/new-initiative-honors-responsible-on-premise-alc-service/ Last updated: 2026-09-17T20:02:32.000Z Responsibility.org debuts Serving with CARE, a new voluntary initiative designed to recognize bars, restaurants, and other hospitality venues that demonstrate leadership in responsible alcohol service. The initiative aims to strengthen consumer confidence by affirming that responsible alcohol service and guest safety are core values within the hospitality industry. Serving with CARE unites restaurants, bars, hotels, tasting rooms, visitor centers, and other hospitality venues around a set of principles that go beyond legal compliance and promote a culture of responsibility, safety, and excellent customer experience. This launch is supported by a partnership with SAFE Bar Network, a nonprofit organization with more than 430 venues dedicated to creating safer nightlife by training bar, restaurant, and nightclub staff in active bystander intervention and workplace safety. “Consumers want to know the places they visit and enjoy are committed not only toproviding great hospitality experiences, but also to responsibly,” said **Leslie Kimball, executive** director of Responsibility.org**.** “Serving with CARE provides a visible commitment to responsible alcohol service via two sets of principles that help build trust with guests, supports hospitality professionals, and demonstrates leadership and accountability. Responsibility starts with each of us.” This initiative is in support of Responsibility.org research finding the following: - 81% of consumers expect hospitality venues to promote responsible alcohol consumption. - 70% of consumers see bars or restaurants committed to clear standards for responsible alcohol service more positively than those without clear standards. - 64% of consumers are more likely to visit establishments committed to alcohol responsibility. Venues may commit and join Serving with CARE at no cost, making it simple to continually demonstrate their commitment to responsible alcohol service. **Serving with CARE Core Principles** Participating venues commit to: - Training all alcohol-serving staff in responsible alcohol service. - Going beyond legal requirements to prevent underage access to alcohol. - Empowering customers to make responsible alcohol choices. - Supporting safe trips home and encouraging transportation alternatives when appropriate. **Serving with CARE Advanced Principles** Participating venues are encouraged to further demonstrate leadership by: - Informing and rewarding team members who champion responsible alcohol service. - Collaborating with local partners and community stakeholders to promote alcohol safety and responsibility. By participating in Serving with CARE, venues raise industry standards while demonstrating their commitment to responsible alcohol service, strengthening guest confidence, and supporting staff with clear principles that reinforce safe, welcoming hospitality environments. The initiative encourages businesses to integrate responsibility into daily operations and to go beyond basic training by empowering team members to help set a higher standard for guest care and industry leadership, while fostering a culture where responsibility and celebration go hand in hand. “Hospitality professionals have tremendous influence on the safety and well-being of their guests,” said **Haleigh Harrold, Executive Director of the SAFE Bar Network**. “Through our partnership with Responsibility.org, Serving with CARE gives venues practical tools, recognition, and support to make responsible alcohol service part of their everyday culture. Together, we can help create environments where guests feel welcome, safe, and confident in the establishments they choose to patronize.” Serving with CARE is part of Responsibility.org’s broader efforts to promote responsible alcohol choices, eliminate underage drinking, and prevent drunk and impaired driving. Through education, recognition, and collaboration, the initiative provides hospitality venues with a voluntary framework for demonstrating their commitment to responsible service and guest care. ### What We're Reading -- URL: https://bevnews.net/what-were-reading-171/ Last updated: 2026-09-18T00:14:26.000Z ## [Happy Constitution Day! Celebrating Our Constitution of Alcohol Regulation](https://www.alcohollawreview.com/happy-constitution-day-celebrating-our-constitution-of-alcohol-regulation/?ref=bevnews.net) Americans overwhelmingly say they are [satisfied](https://www.centerforalcoholpolicy.org/wp-content/uploads/2025/03/2025-Center-for-Alcohol-Policy-National-Survey.pdf?ref=bevnews.net) with the alcohol laws in their state. We thus owe a debt of gratitude to the framers of the 21st Amendment who wisely understood the importance of letting state and local communities set alcohol policy. (Alcohol Law REview) ## [Grape Microbiomes Shape Wine Characteristics](https://www.the-scientist.com/grape-microbiomes-shape-wine-characteristics-74991?ref=bevnews.net) Native grape bacteria and fungi persist through fermentation, suggesting that regional factors that influence the microbiota could also affect wine profiles. (The Scientist) ## [Gallo Vineyard a California Time Machine](https://www.wine-searcher.com/m/2026/09/gallo-vineyard-a-california-time-machine?rss=Y&utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=363c5766d1-EMAIL%5FCAMPAIGN%5F2026%5F09%5F16%5F09%5F43%5FCOPY%5F02&utm%5Fmedium=email&utm%5Fterm=0%5F-ad2d6a8bd3-587960459) Gallo doesn't just do mass-produced wines; it also has one very old – and old-fashioned – project up its sleeve. (Wine-searcher/W. Blake Gray) ## [This Centuries-Old Wine Grape Was Just Officially Recognized for the First Time](https://www.foodandwine.com/semillon-gris-grape-variety-recognized-12122781?ref=bevnews.net) Sémillon Gris is both centuries old and newly official. The pink-skinned grape has long grown among South Africa’s Sémillon vines, sometimes appearing unpredictably on the same plants as its better-known, golden-hued counterpart. This August, the International Organisation of Vine and Wine (OIV) certified Sémillon Gris as a distinct variety — a milestone that could give this historic grape a far more visible future. (Food & Wine) ## [Scotch Whisky Gets A Flavor Boost When Paired With This Pantry Ingredient](https://www.chowhound.com/2253239/scotch-whisky-10x-more-flavorful-paired-with-dark-chocolate/?ref=bevnews.net) As you start to appreciate Scotch whisky, the food almost always discussed with it is steak, as the flavors complement and enhance each other, making scotch and steak a must-try pairing. But one sumptuous pairing you may not have thought of is probably already in your kitchen pantry. Dark chocolate in particular makes for a sophisticated flavor combination. (Chowhound) ## [Growing season will push Ohio winery to ‘create some blends that we probably wouldn’t normally consider’](https://wineclassroom.substack.com/p/growing-season-will-push-ohio-winery?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=363c5766d1-EMAIL%5FCAMPAIGN%5F2026%5F09%5F16%5F09%5F43%5FCOPY%5F02&utm%5Fmedium=email&utm%5Fterm=0%5F-ad2d6a8bd3-587960459) M Cellars, in Geneva, is wrapping up its harvest after a year that produced plenty of weather extremes. (Wine Classroom) ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-63/ Last updated: 2026-09-17T10:00:22.000Z ***Good Morning, and Happy Thursday, September 17, 2026.*** ### [Why DISCUS Urged Texas Senators to Regulate Private Label Spirits](https://bevnews.net/why-discus-urged-texas-senators-to-regulate-private-label-spirits/) Why would the Distilled Spirits Council of the U.S. urge a Texas Senate committee to require disclosure of any financial interest a retailer may have in a distiller that produces private or contract-label products sold by the retailer? Corey Staniscia, DISCUS vp-state government relations, told the Texas Senate committee "the fundamental issue is not that a retailer has created another product for consumers to choose. The concern arises when the retailer has an economic interest in a product an ### [English Whisky Gets Geographical Indication Protection](https://bevnews.net/in-brief-3/) English whisky has been granted Geographical Indication status under the UK Spirits Drinks Geographical Indications Scheme, giving the category legal protection along with Scotch Whisky, Single Malt Welsh Whisky and Irish Whisky. English Whisky must use cereal grain grown in the UK and English water. It must be distilled in England from wort created in England, at less than 94.8% ABV, before being matured in England for at least three years. Maturation must take place in wooden casks with a ma ### [After 15 Years, New Neighbors Force Winery Bankruptcy](https://bevnews.net/after-15-years-new-neighbors-force-winery-bankruptcy/) There is something fundamentally unjust in Moon Dancer Vineyards & Winery having to filed for Chapter 11 Bankruptcy Act protection on Monday (9/11). It says it has between $100,000 and $500,000 in assets and owes more than $1 million. Its largest unsecured creditors include M&T Bank, owed over $757,000; U.S. Small Business Administration, owed over $500,000; McNees Wallace & Nurick LLC, a law firm, owed $450,000; and First Data – Clover Capital, owed $30,000\. That's a total of $1,737,000\. How ### [How Molson Coors Plans to Lead in 2027](https://bevnews.net/how-molson-coors-plans-to-lead-in-2027/) Molson Coors Beverages has a new strategy that "frees us from only managing the up and downs of the industry to actually leading," Rahul Goyal, president/CEO, told the annual distributor meeting. To do this, he said the company will: \* invest “more and differently” behind its core brands, in addition to stepping up investment against fast-growing brands like Topo Chico Hard, Fever-Tree, Monaco, and Peroni to accelerate their performance. \* invest more behind its value brands. \* get closer --- ### [We the Wine People Documentary on Apple TV](https://bevnews.net/we-the-wine-people-documentary-on-apple-tv/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/We-the-Wien-PEOPL4.jpg)](https://bevnews.net/we-the-wine-people-documentary-on-apple-tv/) WE THE WINE PEOPLE, a new feature-length documentary from filmmaker Chrisa Giorgi, will be released on Apple TV Sept. 15, bringing the story of Virginia wine to a national audience. Filmed across more than 30 vineyards and about 40 production days throughout Virginia, the documentary follows winemakers, growers, researchers, sommeliers and industry leaders working to define the identity and future of one of America's most dynamic wine regions. Rather than focusing solely on vineyards or tastings ### [Apothic Partners with Heidi Klum to Help Fans Bring Their "A" Game to Halloween](https://bevnews.net/apothic-partners-with-heidi-klum-to-help-fans-bring-their-a-game-to-halloween/) Apothic is teaming up with the queen of Halloween, Heidi Klum, to help fans bring their “A” game to Halloween with limited-edition “blood” bags for their wine, behind-the-scenes access to Heidi’s Halloween preparations, and a chance to attend her legendary party. Fans can fill the limited-edition Apothic x Heidi Klum Type ‘A’ Blood Bags wine-drinking collectibles with Apothic Red wine. The bags are inspired by the look of blood bags that fans can fill and sip from. Delivered in a custom red co ### [Charles Smith Calls CasaSmith Lince Pinot Grigio](https://bevnews.net/charles-smith-redefines-the-category-with-casasmith-lince-pinot-grigio/)[ 'the Best You've Ever Had'](https://bevnews.net/charles-smith-redefines-the-category-with-casasmith-lince-pinot-grigio/) Legendary winemaker Charles Smith of House of Smith the newest release under his CasaSmith label: 2024 LINCE Pinot Grigio, a vibrant, single-vineyard expression crafted with the rebellious precision and unmistakable personality that has defined Smith’s career. “This is likely the best Pinot Grigio you've ever had and I drink more of this wine than anything else that I've made,” said Charles Smith. “This is truly one of my most exceptional wines — a fresh, expressive white that balances Italian ### [What We're Reading --](https://bevnews.net/what-were-reading-170/) ***Thanks for reading. I'll be back tomorrow. – Joel*** --- ### ### English Whisky Gets Geographical Indication Protection URL: https://bevnews.net/in-brief-3/ Last updated: 2026-09-17T08:00:17.000Z English whisky has been granted Geographical Indication status under the UK Spirits Drinks Geographical Indications Scheme, giving the category legal protection along with Scotch Whisky, Single Malt Welsh Whisky and Irish Whisky. English Whisky must use cereal grain grown in the UK and English water. It must be distilled in England from wort created in England, at less than 94.8% ABV, before being matured in England for at least three years. Maturation must take place in wooden casks with a maximum capacity of 700 litres, with the finished whisky bottled at no less than 40% ABV. Plain caramel, E150a, is the only permitted additive and can be used solely for colouring. The requirement that all cereal grain is grown in the UK is, according to the EWG, unique among the UK’s whisky GIs. ### After 15 Years, New Neighbors Force Winery Bankruptcy URL: https://bevnews.net/after-15-years-new-neighbors-force-winery-bankruptcy/ Last updated: 2026-09-17T07:51:48.000Z There is something fundamentally unjust in Moon Dancer Vineyards & Winery having to filed for Chapter 11 Bankruptcy Act protection on Monday (9/11). It says it has between $100,000 and $500,000 in assets and owes more than $1 million. Its largest unsecured creditors include M&T Bank, owed over $757,000; U.S. Small Business Administration, owed over $500,000; McNees Wallace & Nurick LLC, a law firm, owed $450,000; and First Data – Clover Capital, owed $30,000\. That's a total of $1,737,000\. How did it get into this mess? It wasn't because of the decreasing demand for alcoholic beverages. For 13 years, Moon Dancer Winery operated in Wrightsville, Pa. It had 10 acres of vineyards, with Cabernet Franc and Chardonnay as its primary grapes. Then Matthew S. Balsavage and Amenda Perko bought an adjacent residential property in 2016\. When the couple moved in, they learned that the winery’s operations included a tasting room, a pizzeria restaurant with regular business hours, a wedding venue, and a site for music festivals. The couple claimed to be beset by the Winery’s substantial noise and by patrons of the Winery utilizing a driveway between the couple’s property and Mr. Miller’s residential property. So Balsavage and Perko sued. They sought and obtained a preliminary injunction prohibiting use of the common driveway for winery access. But Balsavage and Perko weren't finished. They then filed a new complaint arguing the winery was commercial, and violated a deed restriction. The winery's owner, **James P. Miller,** responded that the winery was agricultural, not commercial. If this was the extent of the case, we would say Balsavage and Perko knew the winery was there and shouldn't be allowed to force its closure. That in itself, we think is enough reason for their complaint to be rejected. But that wasn't the end of the matter. Affter some legal back-and-forth, on April 12, 2019, the homeowners filed a request for discovery. According to the appellate court decision, "After receiving no response from the Winery, the homeowners filed a motion to compel discovery on May 28, 2019\. The trial court entered an order on June 18, 2019, compelling discovery and warning of the imposition of sanctions in the event of non-compliance. For whatever reason, this order was not docketed." In September 2021, the court clerk issued a notice of proposed termination of the case to which Balsavage and Perko filed a statement of intention to proceed. The trial court's June 2019 order compelling discovery was finally filed Nov. 23, 2022\. There was no response from the winery. At that point, the trial court issued a series of orders basically prohibiting the winery from introducing evidence it was not engaged in a commercial enterprise and awarding the homeowners attorneys fees. Again, this order was ignored. Then the homeowners moved for summary judgment. The trial court found the winery was commercial in nature and only residential uses were permitted under the restrictive covenants governing the properties. Miller was ordered to cease operations, close the winery and pay attorneys fees. At this point, the Winery's lawyer withdrew and it hired a new lawyer, who filed a motion asking the trial court to rescind the summary judgment and, in order to prevent injustice, allow the Winery to respond to the Balsavage motion for summary judgment. That motion was denied, with the court saying it didn't matter that the Winery's former attorney had failed to effectively communicate the status of their case. On appeal, the Pennsylvania Superior Court emphasized that “an aggrieved party in a civil case, involving only private litigants, unlike a defendant in a criminal case, does not have a constitutional right to the effective assistance of counsel.” So, the winery has closed, and it's unlikely it will be able to reopen, given the fact the Pennsylvania courts chose to enforce the restrictive covenants, even though the winery had been operating for 13 years before Balsavage and Perko moved in. It seems unjust to us that the failure of the Winery's counsel to do his job should result in Moon Dancer being denied the right to make its case that the winery is an agricultural, not commercial, operation. Certainly, the various activities taking place on the property are common at many wineries. But Moon Dancer couldn't make that argument because its prior attorney failed to clearly communicate the various orders from the trial court to his client. Can Moon Dancer recover from him for malpractice? To a layperson, that would be justice. But does it meet the legal standard for malpractice? We don't know. ### We the Wine People Documentary on Apple TV URL: https://bevnews.net/we-the-wine-people-documentary-on-apple-tv/ Last updated: 2026-09-17T06:20:10.000Z WE THE WINE PEOPLE, a new feature-length documentary from filmmaker Chrisa Giorgi, will be released on Apple TV Sept. 15, bringing the story of Virginia wine to a national audience. Filmed across more than 30 vineyards and about 40 production days throughout Virginia, the documentary follows winemakers, growers, researchers, sommeliers and industry leaders working to define the identity and future of one of America's most dynamic wine regions. Rather than focusing solely on vineyards or tasting notes, "We the Wine People" examines the forces shaping Virginia wine from the inside: climate adaptation, sustainability, grape research, hybrid varieties, the revival of Norton, industry diversity and, above all, collaboration. "I began thinking I was making a film about Virginia wine," Giorgi said. "But the deeper I went, the more I realized the real story was the people and the way they work together. The question became less about whether Virginia can make great wine and more about what kind of wine region Virginia wants to become." The title deliberately echoes "We the People," framing Virginia wine as part of a broader American story – one rooted in centuries of ambition, experimentation and reinvention. ### Apothic Partners with Heidi Klum to Help Fans Bring Their "A" Game to Halloween URL: https://bevnews.net/apothic-partners-with-heidi-klum-to-help-fans-bring-their-a-game-to-halloween/ Last updated: 2026-09-17T06:11:22.000Z Apothic is teaming up with the queen of Halloween, Heidi Klum, to help fans bring their “A” game to Halloween with limited-edition “blood” bags for their wine, behind-the-scenes access to Heidi’s Halloween preparations, and a chance to attend her legendary party. Fans can fill the limited-edition Apothic x Heidi Klum Type ‘A’ Blood Bags wine-drinking collectibles with Apothic Red wine. The bags are inspired by the look of blood bags that fans can fill and sip from. Delivered in a custom red cooler, the Apothic Type ‘A’ Blood Bag turns Apothic Red into a Heidi-approved Halloween accessory. With flavors of ripe blueberry and boysenberry complemented by notes of vanilla and mocha, Apothic Red brings a decadent touch to Halloween night, whether served alongside sweet and savory party bites, brought to a costume party or enjoyed during a scary movie marathon. “Apothic set out to be different from the start, creating wines that stand apart from traditional expectations. That same spirit is what turns an ordinary night into something extraordinary — and there's no better night for that than Halloween,” said **Marshall Dawson**, vp-marketing at Gallo. “This year, we’re building on that history by joining forces with the undisputed queen of Halloween, Heidi Klum, bringing together her signature approach to the holiday with our ‘You Deserve an A’ campaign to help make this year’s celebration unmistakably Apothic.” Fans can get their hands on the limited-edition Blood Bag before it appears at Heidi Klum’s legendary 25th annual Halloween party. Here’s how: What: A pack of two limited-edition Apothic Type ‘A’ Blood Bags for $10.31 Where: ApothicBloodTypeA.com, while supplies last First Drop: September 17 at 10:31 p.m. ET, a nod to All Hallows’ Eve Second Drop: Follow Apothic on social for clues. The first hint: look to the full moon. As an official sponsor of Heidi Klum’s legendary Halloween party, Apothic is also taking fans along for the lead-up, with Heidi sharing costume clues, hosting tips, fan reactions and creator surprises on Apothic’s social channels. One lucky fan will get to see it all in person. Fans can enter at ApothicBloodTypeA.com from September 14 through September 27 for a chance to attend Heidi’s Halloween party with a guest by sharing how they plan to celebrate with Apothic. ### Charles Smith Redefines the Category with CasaSmith Lince Pinot Grigio URL: https://bevnews.net/charles-smith-redefines-the-category-with-casasmith-lince-pinot-grigio/ Last updated: 2026-09-17T06:02:30.000Z Legendary winemaker **Charles Smith** of **House of Smith** the newest release under his CasaSmith label: **2024 LINCE Pinot Grigio,** a vibrant, single-vineyard expression crafted with the rebellious precision and unmistakable personality that has defined Smith’s career. “This is likely the best Pinot Grigio you've ever had and I drink more of this wine than anything else that I've made,” said Charles Smith. “This is truly one of my most exceptional wines — a fresh, expressive white that balances Italian inspiration with Washington State distinction. The release pushes quality, delivering a wine that is wildly approachable and unmistakably premium. What a deal.” ### What We're Reading -- URL: https://bevnews.net/what-were-reading-170/ Last updated: 2026-09-17T08:05:09.000Z ## [Climate change is putting the squeeze on the world’s grapegrowers: new research](https://theconversation.com/climate-change-is-putting-the-squeeze-on-the-worlds-grapegrowers-new-research-289699?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=ad2d6a8bd3-EMAIL%5FCAMPAIGN%5F2026%5F09%5F16%5F09%5F43&utm%5Fmedium=email&utm%5Fterm=0%5F-ad2d6a8bd3-587960459) Renowned wine regions across the globe are grappling with the effects of human-caused climate change. Winemakers from across Australia, California, Chile and South Africa are working in warmer, drier conditions than ever before. That also leaves them more vulnerable to destructive fires. (The Conversation) ## [Canada Is Losing the Fight Against Foreign Ownership](https://thewalrus.ca/canada-foreign-direct-investment/?ref=bevnews.net) We worried about Americans controlling our mines and factories. Now they dominate our digital economy. (The Walrus) ## [Can a self-driving robot control California wine’s most pervasive disease?](https://www.sfchronicle.com/food/wine/article/thorvald-robot-mildew-vineyard-22412998.php?ref=bevnews.net) The Thorvald robot uses UV light instead of conventional fungicides to kill powdery mildew, which can devastate wine grape production. (San Francisco Chronicle) ### How Molson Coors Plans to Lead in 2027 URL: https://bevnews.net/how-molson-coors-plans-to-lead-in-2027/ Last updated: 2026-09-17T05:42:42.000Z **Molson Coors Beverages** has a new strategy that "frees us from only managing the up and downs of the industry to actually leading," **Rahul Goyal,** president/CEO, told the annual distributor meeting. To do this, he said the company will: - invest “more and differently” behind its core brands, in addition to stepping up investment against fast-growing brands like Topo Chico Hard, Fever-Tree, Monaco, and Peroni to accelerate their performance. - invest more behind its value brands. - get closer to consumers and customers. The marketing team has had more than 70,000 conversations with current and potential fans He noted that consumers don't think about 'product segments;' they think about occasions. What they choose at a baseball game might be different from what they reach for at a backyard barbecue, on a night out with friends, or while relaxing on the couch. They think about the occasion where they may want a drink – with and without alcohol – and to feel part of the occasion, whatever that might be. So Molson Coors is going to do some acquisitions, and expand into new occasions by innovations like Keystone Light Apple, lean into Miller Extra Light, build momentum behind Fever-Tree and welcome Monaco into its Beyond Beer portfolio. It has developed a new creative platform for Coors Light that will debut in 2027, and Miller Lite's Legendary Moments campaign will evolve. It's going to focus more on social media. Marketing chief Sofia Colucci noted the company is now the most viewed, liked and shared beer company on TikTok. Collucci said messaging will seek to drive home what various brands stand for. Peroni, for instance, is for American drinkers embracing the Italian lifestyle at home. Miller High Life will have a new campaign celebrating its history as the Champagne of Beers. ### Why DISCUS Urged Texas Senators to Regulate Private Label Spirits URL: https://bevnews.net/why-discus-urged-texas-senators-to-regulate-private-label-spirits/ Last updated: 2026-09-17T05:09:44.000Z Why would the **Distilled Spirits Council of the U.S.** urge a Texas Senate committee to require disclosure of any financial interest a retailer may have in a distiller that produces private or contract-label products sold by the retailer? **Corey Staniscia**, DISCUS vp-state government relations, told the Texas Senate committee "the fundamental issue is not that a retailer has created another product for consumers to choose. The concern arises when the retailer has an economic interest in a product and simultaneously controls the marketplace in which that product competes against independently owned brands." We asked DISCUS if it had any evidence that a retailer had a financial interest in private label producer. A spokesperson didn't answer that question, but did point us to Staniscia's testimony in which he explained: "A distilled spirits supplier can develop a brand, advertise it, invest millions of dollars building it, and compete on quality, price, reputation, and innovation," he explained, adding: "But ultimately, that supplier does not control the retail shelf. The retailer does. The retailer determines shelf placement, displays, promotions and, importantly, what its employees recommend when a consumer walks into a store and asks, 'What bourbon should I buy?'" And right there is the nub of the whole issue. Suppliers – DISCUS's members for the most part, used to have total control of the alcohol beverage industry. But that's not so anymore. It used to be that when one went to the annual Wine & Spirits Wholesalers of America conference, wholesalers would scurry from hotel suite to hotel suite, seeking brands. But in the late 1980s and early 1900s, major distillers encouraged wholesalers to consolidate. So did major brewers. Little did they know that by encouraging consolidation, a move which was supposed to make their lives easier, suppliers were in effect passing control of distribution to the wholesalers. To be sure, it took 35-40 years for this to play out, but that is what happened. The balance of power has shifted dramatically: no longer do wholesalers have to meet a supplier's performance standards, but the supplier must meet the wholesaler's requirements. And when they don't, the end can come surprisingly quickly as we all have just seen in the collapse of **Republic National Distributing Co.** **Sazerac Co.** pulled its entire portfolio from RNDC in January 2023, which kicked off a supplier exodus including **Brown-Forman, Tito's,** and **Proximo Spirits.** As wholesalers were consolidating, giant retailers, such as **Total Wine & Spirits** and **ABC Fine Wine & Spirits** began to emerge. This was a dramatic change in the retail tier: From the Repeal of Prohibition to the 1990s, liquor retailers tended to be small, often mom-and-pop operations, although sometimes a local chain. But Total Wine & Spirits was founded in 1991 and now has 298 superstores across 30 states. ABC Fine Wine & Spirits grew slowly after the war as a Central Florida retailer. But by the late 1980s, it acquired Jax Liquors and today operates 123-125 stores from the Florida Panhandle to Miami. Retail operations this large are able to develop private label programs in which they assume little if any additional risk beyond what they assume when they buy name brand products. In doing so, they capture both the supplier and wholesaler tier profit, enabling them to offer the private label products at a substantial discount. Brand owners aren't helpless on competing against a private label brand, whose only real advantage is a lower price and placement in the retailer's store and ads. After all, a brand owner can advertise and in so doing position their product as being superior to other products – including private label. But by and large over the last 30 years, suppliers abandoned the media tools that had given them growth and power. The rise of the internet, social media and influencers led brands to shift massive amounts of their advertising budgets from TV and magazines to social media platforms like Instagram, to leverage user-generated content, and drinks finders like wine-searcher.com. In doing so, they lost the ability to influence mass purchasing decisions. Meanwhile, those mass retailers like Total Wine & Spirits and ABC in Florida gained influence with their customers. And many of their customers wanted low prices. So the mass retailers accommodated them and developed alcohol products that in many cases were quite good. Costco's Kirkland Signature is famous for outperforming or matching name brands. Trader Joe's bourbons, vodkas and seasonal liqueurs punch well above their budget price tags, and Spec's and Total Wine among other contract with distilleries to mimic top-shelf profiles for bourbon, scotch, tequila, vodka, at a fraction of the cost. In his testimony to the Texas Senate committee, DISCUS's Staniscia suggested the legislators see for themselves – go to Total Wine's website, choose a Texas pickup location and start to type in "Tito's." "You will quickly see 'We Recommend' Tower Vodka with a photo and the price for you to click on, ever before seeing Tito’s Vodka. Tower Vodka is a private label for Total Wine and priced below what you were searching." "Consumers should know when the retailer selling or recommending a product owns, controls, or has a material economic interest in that product," he said. We think consumers naturally assume a retailer has an economic interest in every product they sell – the retailer naturally wants every product to sell for as much as he can get for it. The larger the profit margin, the better. But Staniscia insinuates something darker. The statement suggests – but does not say – Total Wine has an ownership interest in Tower Vodka. He suggests it will make a difference to consumers if they know that Total Wine not only benefits on the spread between Total Wine's purchase price and what it sells Tower for, but also makes a bit of an additional profit by being one of the owners of **Dynasty Spirits Inc.**, the Dallas, Texas, company that owns the [Tower Vodka trademark.](https://tmsearch.uspto.gov/search/search-information?ref=bevnews.net) He offered no proof that Total Wine has any financial interest in Dynasty Spirits. We don't think consumers care – any more than they care that **Jim Beam** is ultimately owned by **Suntory Holdings**, of Osaka, Japan. Or that Tito's Vodka is owned by **Fifth Generation**, an Austin, Texas, company founded by Tito Beveridge in 1997\. (Beveridge owns 100% of Fifth Generation.) Nor do we think consumers would care if [**Spec's Wines, Spirits & Finer Foods**](https://specsonline.com/?ref=bevnews.net), which operates around 216-220 locations across Texas, including the 80,000-square-foot Smith Street Warehouse in downtown Houston, had an equity interest in Tito's. (As a side note, Spec's sells Tito's, but it also sells exclusive and controlled brands, private label custom brands such as **Old Bones 10 Year Reserve Straight Bourbon Whiskey**, and private-selection barrel picks bottled exclusively for them by brands like **Jefferson's.**) What consumers care about is how the product tastes, its mouthfeel – and its price. On that note, Tito's sells for $17.97/750ml, while Tower Vodka sells for $19.99 for a 1.75liter bottle. In other words, on an ounce-for-ounce basis, Tower is about 50% less expensive. Tito's generally gets high marks in reviews such as those on ABC, while many reviewers pan Tower Vodka. But *Distiller* has this review of Tower Vodka by C.T. Beck: Tower Vodka "is essentially a Tito’s knockoff sold by Total Wine. It shares many of the same qualities, and I would likely be hard pressed to tell them apart. The nose is extremely similar, albeit maybe a bit more herbal and alcoholic," one reviewer says. "The palate follows suit, but the strong pepper note I find on Tito’s is thankfully softened. Without comparing them head-to-head, I’d say the Tower is a bit better, but it’s too close to call. I think they’ve succeeded in making a reasonable substitute for Tito’s, and at $3 less a bottle, I’d choose it if they were my only options. It probably goes without saying, but I’d much rather drink **Jim Beam Original.**" On the Total Wine website for the Laurel, Md., store near us, a 1.75 liter bottle of Tower Vodka is listed at $22.29, whi;e a 1.75 liter bottle of Tito's sells for $27.99\. Some DISCUS members may be complaining that private label brands are a large part of the market in Texas. On that, they have a point: Tower Vodka and **Deep Eddy**, combined, have a 65% share. Both are Texas-born and produced, and, although Deep Eddy is now owned by **Heaven Hill**, combined they have a 65% share. Deep Eddy sells for $24.99 for a 1.75 liter bottle at Total Wine in Houston; at the Laurel, Md., store it sells for $26.99. **Heaven Hill** isn't a DISCUS member, nor is **Dynasty Spirits**, the owner of Tower Vodka and at least 30 other brands, both of which produce private-label spirits. At least one listing we saw online says Sazerac Co., produces private label, but we found nothing to confirm that. We don't know what the financials of the privately owned producers look like, but we do know from public records that: - Diageo's debt-to-sales ratio is 113% to 150% of sales, depending on whether you use net or gross debt figures. It's marketing to sales ratio is 16.2% of net sales, down from 18.1%. - Pernod Ricard's debt-to-sales ratio is about 113.4% of annual sales, and it A&P budget is about 16%. - Suntory Holdings' debt-to-sales ratio is about 22.4%, and its A&P is 15%. - Brown-Forman's debt-to-sales ratio is about 53%, and its A&P budget is about 12.2%. - Campari's debt-to-sales ratio is about 92% and its A&P is about 17%. Obviously, a company's annual debt service is nothing like 113% of its annual sales. But every dollar it must pay for debt service is a dollar that must be added to the cost ultimately paid by consumers. The downturn in bev/al consumption makes life difficult for suppliers. That's aggravated by heavy debt loads. It's no wonder suppliers would want their trade association to go after private label brands. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-62/ Last updated: 2026-09-16T10:00:08.000Z ***Good Morning and Happy Wednesday, September 16, 2026.*** ## [DISCUS Urges Texas Senate to Require Private-Label Disclosure by Retailers](https://bevnews.net/discus-urges-texas-senate-to-require-private-label-disclosure-by-retailers/) If there was any doubt that the downturn in alcohol beverage consumption is hurting major distillers, that was ended Tuesday afternoon when the **Distilled Spirits Council of the U.S.** distributed a press calling for the Texas legislature to ensure there are "clear rules to help consumers make informed purchasing decisions while ensuring independent brands have a fair opportunity to compete in the marketplace." ### [Sazerac Revives Historic Glenmore Name, Launches 2 New Kentucky Whiskeys](https://bevnews.net/sazerac-revives-historic-glenmore-name-launches-2-new-kentucky-whiskeys/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/Sazerac-Glenmore-Whiskey-1.jpg)](https://bevnews.net/sazerac-revives-historic-glenmore-name-launches-2-new-kentucky-whiskeys/) Sazerac Co. launched Glenmore Kentucky Straight Bourbon Whiskey and Glenmore Kentucky Straight Rye Whiskey, two brand-new releases crafted to bring back one of Kentucky's most historic whiskey names for a new generation of whiskey enthusiasts. Inspired by more than 100 years of Glenmore Distillery history, the new whiskeys celebrate the legacy of a Distillery that played an important role in the development of American whiskey. Tracing its roots to 1869, when founder Richard Monarch began ### [Canada Seeks 'Unique Alliance' with EU](https://bevnews.net/canada-seeks-unique-alliance-with-eu/) President Donald Trump's continued verbal and tariff attacks on Canada – as well as threats to the nation's sovereignty – have led Prime Minister Mark Carney to say Canada is seeking a "unique alliance: with the European Union. “We share the same values, we have the same priorities, and we have very complementary strengths.” The U.S. accounted for 72.5% of Canada's merchandise exports in 2025\. Carney wants to build an international network so Canada isn't so reliant on the U.S. ### [Tequila Don Julio Intros an Immersive Experience Celebrating Craft of Tequila Making](https://bevnews.net/tequila-don-julio-intros-an-immersive-experience-celebrating-craft-of-tequila-making/) Tequila Don Julio is offering a deeper look into what has set the brand apart through La Experiencia Don Julio: Hecho Por Amor, a new immersive tasting experience that explores the standards, craftsmanship and passion behind every bottle. From hand-selecting and hand-cutting the highest-quality 100% Blue Weber Agave to carefully cooking, fermenting, distilling and aging the tequila, that pioneering approach set a high standard for tequila making and helped shape the luxury category as we know ### [Crown Royal Invites Fans to Game Day with 'Royal Rituals' Created with Sports Illustrated](https://bevnews.net/crown-royal-invites-fans-to-game-day-with-royal-rituals-created-with-sports-illustrated/) Throughout the football season, Crown Royal will spotlight the many ways fans "Bring It" to game day, from longstanding rituals passed down through generations to the shared experiences that bring them together. At the heart of "Royal Rituals" is an original episodic content series created in partnership with Sports Illustrated, kicking off with Emmy Award-winning sports journalist Juju Adams as host of the first episode. Each part of the series will feature a member of Crown Royal's roster of ### [Piper Heidsieck Unveils New Starlight Edition for Cuvee Brut](https://bevnews.net/piper-heidsieck-unveils-new-starlight-edition-for-cuvee-brut/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/Peiper-Heidsieck.png)](https://bevnews.net/piper-heidsieck-unveils-new-starlight-edition-for-cuvee-brut/) Piper-Heidsieck Champagne unveils the Starlight Edition for its iconic Cuvée Brut, a striking new presentation inspired by the House's spirit of Radiant Joy. Wrapped in dazzling gold and bold red, the Starlight Edition transforms the bottle into a luminous expression of celebration, glamour and joie de vivre. Inspired by the sparkle of disco balls, sequined couture, the energy of joy and unforgettable nights, the sleeve features an exclusive shimmering pattern that catches and reflects light ### [Pendleton Whisky Unveils Limited-Time Heritage Collection: Western Barware Spanning Centuries](https://bevnews.net/pendleton-whisky-unveils-limited-time-heritage-collection-western-barware-spanning-centuries/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/07-Pendleton_HeritageCollection_Tier-All_Family--2--1.jpg)](https://bevnews.net/pendleton-whisky-unveils-limited-time-heritage-collection-western-barware-spanning-centuries/) Some of the Pendleton Whisky Heritage College (Supplied) Pendleton Whisky, the whisky born from one of America's most iconic rodeos, unveiled The Pendleton Whisky Heritage Collection – a first-of-its-kind celebration of the craftsmanship, stories and traditions that have defined the American West for generations. Making its debut in person where Pendleton Whisky's story began – the Pendleton Round-Up – the limited-time collection features rare, historic Western drinking barware (including steer horn drinking vessels and circa-1800s pewter whisky cups ### [New: The Balvenie Limited Edition 12 Year Old Expression](https://bevnews.net/new-the-balvenie-limited-edition-12-year-old-expression/) The Balvenie Single Malt Scotch Whisky unveiled The 1931 Collection, which includes a new 12 Year Old limited-edition expression made from 100% Home Malted Barley, now available across the U.S. for $99.99\. Crafted using similar traditional techniques as the collection’s exceptionally rare 88 Year Old, the 12 Year Old offers a unique expression of The Balvenie’s signature house style, with warm biscuit and creamy toffee, followed by barley sugar sweetness, crystallized ginger, raisin and spice ### [WSWA Salutes Wholesalers' Truck Drivers 'Who Keep Wine, Spirits Moving'](https://bevnews.net/wswa-salutes-wholesalers-truck-drivers-who-keep-wine-spirits-moving/) Wine & Spirits Wholesalers of America marked National Truck Driver Appreciation Week by saluting the more than 7,000 truckers across the country working for wine and spirits wholesalers. These men and women are an essential part of the wine and spirits supply chain, making safe, reliable deliveries that keep restaurants, bars, retailers and other businesses stocked for the customers and communities they serve. ### [What We're Reading --](https://bevnews.net/what-were-reading-169/) This section today has a number of really interesting stories. I urge you to read them – if not today, over the weekend. ***Thanks for reading. I'll be back tomorrow. – Joel*** --- ### ### DISCUS Urges Texas Senate to Require Private-Label Disclosure by Retailers URL: https://bevnews.net/discus-urges-texas-senate-to-require-private-label-disclosure-by-retailers/ Last updated: 2026-09-16T06:35:07.000Z If there was any doubt that the downturn in alcohol beverage consumption is hurting major distillers, that was ended Tuesday afternoon when the **Distilled Spirits Council of the U.S.** distributed a press calling for the Texas legislature to ensure there are "clear rules to help consumers make informed purchasing decisions while ensuring independent brands have a fair opportunity to compete in the marketplace." The target of this release is private-label spirits such as **Kirkland**, sold by Costco, or **Spirits Direct**, sold by Total Wine. "Texas consumers deserve to know when a retailer has a financial stake in the products being sold or recommended to them," said **Corey Staniscia**, DISCUS vp-state government relations. "Transparency helps consumers make informed decisions and gives them confidence that they have all the information they need when choosing a product." The press release goes on to note that "private-label and control-label spirits are generally products manufactured for or produced exclusively for a retailer, giving that retailer an economic interest in the brand’s success." "Many consumers have no idea that the store recommending a product may also benefit financially if the consumer chooses that brand," said Staniscia. "Private-label products should succeed because consumers choose them, not because they receive preferential treatment in the marketplace." In testimony before the committee, DISCUS encouraged lawmakers to consider a framework that promotes transparency through clear disclosure of retailer ownership or financial interests in a spirits brand, safeguards against deceptive look-alike products and protections against sales practices that unfairly steer consumers toward retailer-affiliated brands without their knowledge. ### What We're Reading -- URL: https://bevnews.net/what-were-reading-169/ Last updated: 2026-09-16T05:13:06.000Z ## [A Tale of Two Wine Industries](https://clarksmith.substack.com/p/a-tale-of-two-wine-industries?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=b296e95c00-EMAIL%5FCAMPAIGN%5F2026%5F09%5F14%5F09%5F44%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-e9165d7cef-587960459) The invisible prosperity. (Confessions of a Renegade Winemaker) ## [Can the Feds Ban You From Making Liquor in Your Own Home?](https://reason.com/2026/09/12/can-the-feds-ban-you-from-making-liquor-in-your-own-home/?ref=bevnews.net) A challenge to the federal prohibition on home distilling could give the Supreme Court a chance to rein in Congress’ Commerce Clause power. (Reason) ## [Merlot Vs Pinot Noir: The Differences Between 2 Popular Red Wines Everyone Should Know](https://www.tastingtable.com/2251993/merlot-vs-pinot-noir-differences-explained/?ref=bevnews.net) Juicy, deep merlot showcases dark fruits while Pinot noir keeps it cooler, complex, and earthy. (Tasting Table) ## [Beer In Pasta? Italians Are Starting To Do It](https://www.chowhound.com/2254128/try-italian-method-add-beer-to-pasta/?ref=bevnews.net) While dishes like spaghetti all'ubriaco and spezzatino di manzo rely on wine, some Italian cooks have been turning to beer for pasta sauces, marinades, and more as they pursue new flavors. (Chowhound) ## [The Magic and the Math: How a Tech Engineer is Building a Winery for the Long Game in Paso Robles](https://pleasethepalate.com/the-magic-and-the-math-how-a-tech-engineer-is-building-a-winery-for-the-long-game-in-paso-robles/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=b296e95c00-EMAIL%5FCAMPAIGN%5F2026%5F09%5F14%5F09%5F44%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-e9165d7cef-587960459) Every day we read about the challenges and struggles in the wine industry. Starting a winery, building a brand, and making it profitable, especially in today’s challenging wine market, is no small feat. But that is exactly what Bill and Julie Lapp are doing in Paso Robles with Mid•Point Winery. (Please the Palate). ## [Why Do Some Beer Cans Have Dots On The Bottom?](https://www.mashed.com/2253101/why-beer-cans-have-dots-on-bottom/?ref=bevnews.net) It's a quality control measure. (Mashed) ## [OPINION: Where China came from – and why it turned up in the first place](https://winetitles.com.au/opinion-where-china-came-from-and-why-it-turned-up-in-the-first-place/?%5Fbhlid=da4aed25ef55a130903df9defd712d3311465315&ref=bevnews.net) This is the first installation of a two-part opinion piece by Edward Cavanagh that commences a cautionary tale: understanding what it was that motivated China to develop a relationship with Australian wines and wineries provides a few clues about why the industry needs to be more careful in the future. (WineTitles.com.au) ## [Grapes on the Mother Road: Missouri’s winery and roadside grape-stand tradition on Route 66](https://www.newspressnow.com/life/features/grapes-on-the-mother-road-missouri-s-winery-and-roadside-grape-stand-tradition-on-route/article%5Febb48b55-a4ea-4a22-aa13-da6a844d7ccb.html?%5Fbhlid=2c80631ffd800e08bdca4cd21b0c266fd9c61157&ref=bevnews.net) Long before neon signs and roadside attractions became the norm on Route 66, another landmark lined Missouri’s stretch of the Mother Road each autumn: modest roadside stands offering clusters of purple Concord grapes. Drivers on the old two-lane highway would pull over at one of dozens of handwritten “GRAPES” signs that dotted the gravel shoulders in both directions. Their goal was to purchase the sweet fruit grown by families who had tended vines in the Ozark foothills since the early 1900s. ((St. Joseph, Mo.) News-Press) ## [Like it or not: Wine Faces Yet Another Inflection Point. How is it Going to Change? Part One.](https://robertejoseph.substack.com/p/like-it-or-not-wine-faces-yet-another?utm%5Fsource=email&redirect=app-store-no-desktop&inbox=true&utm%5Fcampaign=email-read-in-app&triedRedirect=true) A very different way of looking at wine history. (Robert Joseph/Substack) ### Sazerac Revives Historic Glenmore Name, Launches 2 New Kentucky Whiskeys URL: https://bevnews.net/sazerac-revives-historic-glenmore-name-launches-2-new-kentucky-whiskeys/ Last updated: 2026-09-16T05:12:45.000Z **Sazerac Co**. launched **Glenmore Kentucky Straight Bourbon Whiskey** and **Glenmore Kentucky Straight Rye Whiskey**, two brand-new releases crafted to bring back one of Kentucky's most historic whiskey names for a new generation of whiskey enthusiasts. Inspired by more than 100 years of Glenmore Distillery history, the new whiskeys celebrate the legacy of a Distillery that played an important role in the development of American whiskey. Tracing its roots to 1869, when founder Richard Monarch began distilling whiskey in Owensboro, Ky., **Glenmore Distillery Co**. would go on to become one of the state's most influential whiskey producers, earning a reputation for quality, innovation and entrepreneurial spirit. Throughout its history, Glenmore Distillery helped shape American whiskey through a portfolio of well-known whiskey brands, pioneering marketing strategies and its distinction as one of the few distilleries licensed to bottle medicinal whiskey during Prohibition. The Thompson family, which had controlled the distillery for generations, sold it to Guinness in 1991\. It was merged with Schenley Industries to form United Distillers. The Glenmore Distillery continued distilling whiskey for more than 120 years before production at the Distillery ended in 1992\. The historic Owensboro site transitioned into a massive packaging, bottling, and warehousing facility. Three years later, United sold the facility to Barton Brands. Sazerac purchased the distillery in 2009\. Since then, Sazerac has transformed the historic site into one of the country's largest and most modern facilities to support production, barrel aging and bottling operations across a variety of spirits categories. "The Glenmore name has an incredible history, and we're honored to help write its next chapter," said **Lauren Selman**, global growth and innovation director at Sazerac. "As the owners and operators of The Glenmore distillery, we have long desired to bring this brand back to life. There is an entrepreneurial spirit and willingness to innovate that define the Distillery's history, and we saw an opportunity to give those qualities new life. We're excited to whiskey fans to try this release and celebrate this new era with us!" While both are bottled at 100 proof, Glenmore Bourbon Whiskey and Glenmore Rye Whiskey offer distinctly different flavor profiles that showcase the character of their respective whiskey styles. Glenmore Bourbon Whiskey offers a rich, oak-forward profile with layered notes of crème brûlée, toasted marshmallow, vanilla custard, caramelized sugar and toasted pecan, finishing smooth and rounded. Glenmore Rye Whiskey delivers classic rye spice balanced by black pepper, toasted grain and subtle sweetness, leading to a bold, warming finish. "Glenmore Distillery's history is about much more than the whiskey that carried its name," said **Nick Laracuente**, Bourbon archaeologist & lead archivist at Sazerac. "The archives reveal generations of people, ideas and ingenuity that helped build the Distillery and its brands. "We studied advertisements, labels, photographs and records to help us piece together the Distillery's story, and we're excited to preserve that history while giving the Glenmore name an opportunity to be discovered all over again." ### Tequila Don Julio Intros an Immersive Experience Celebrating Craft of Tequila Making URL: https://bevnews.net/tequila-don-julio-intros-an-immersive-experience-celebrating-craft-of-tequila-making/ Last updated: 2026-09-16T04:42:55.000Z **Tequila Don Julio** is offering a deeper look into what has set the brand apart through *La Experiencia Don Julio: Hecho Por Amor*, a new immersive tasting experience that explores the standards, craftsmanship and passion behind every bottle. From hand-selecting and hand-cutting the highest-quality 100% Blue Weber Agave to carefully cooking, fermenting, distilling and aging the tequila, that pioneering approach set a high standard for tequila making and helped shape the luxury category as we know it today. *La Experiencia Don Julio: Hecho Por Amor* will unfold across four distinct acts exploring the land, craft, liquid and culture behind Tequila Don Julio. Throughout the immersive journey, guests will: - **LEAVE THE NOISE BEHIND:** Explore today's evolving tequila landscape before stepping into the world of Tequila Don Julio. - **JOURNEY TO JALISCO:** Travel to the red clay agave fields of Atotonilco El Alto, Jalisco, where Don Julio González began his tequila-making journey. Discover the land, agave and pioneering approach to quality that shaped his craft. - **TASTE THE DIFFERENCE:** Taste the Tequila Don Julio portfolio while exploring the foundations of tequila flavor, the effects of aging, and how innovation plays a role in the portfolio**. Because when it comes to great tequila, your taste matters.** - **RAISE YOUR STANDARD:** Work alongside leading bartender talent to create a personalized Tequila Don Julio cocktail and close out the journey with a celebratory toast. "Don Julio González built his legacy around a love of great tequila. His passion helped pioneer the category as we know it today, and we carry that same commitment to quality as stewards not only of our brand, but for tequila as a whole," says **Ari Anderman**, brand director for **Tequila Don Julio North America.** "Immersive moments like *La Experiencia Don Julio: Hecho Por Amor* allow us to share how we make our tequila, and we hope to educate and inspire a greater appreciation for the category overall." ### Crown Royal Invites Fans to Game Day with 'Royal Rituals' Created with Sports Illustrated URL: https://bevnews.net/crown-royal-invites-fans-to-game-day-with-royal-rituals-created-with-sports-illustrated/ Last updated: 2026-09-16T04:36:27.000Z Throughout the football season, Crown Royal will spotlight the many ways fans "Bring It" to game day, from longstanding rituals passed down through generations to the shared experiences that bring them together. At the heart of "Royal Rituals" is an original episodic content series created in partnership with Sports Illustrated, kicking off with Emmy Award-winning sports journalist Juju Adams as host of the first episode. Each part of the series will feature a member of Crown Royal's roster of celebrity talent, dubbed a "Crown Quarterback," who has a meaningful connection to the featured football community. Together, they will uncover the rituals that shape its game-day culture—from Crown Royal cocktails inspired by the city and local bites to fan chants passed down through generations. Crown Quarterbacks will be announced throughout the season as the series reveals what makes each destination distinctive—and how its fans "Bring It" to game day. Crown Royal is bringing its own game-day rituals to life on the road through music, cocktails and gestures of generosity. Entering its third football season, the Crown Royal Rig, the larger-than-life 18-wheeler hauling two oversized Crown Royal Double Wood casks, will return alongside a new addition, the Crown Royal Mini Rig, bringing the brand's game-day experience to even more fans across the country. At each stop, fans can enjoy line dancing and custom whisky cocktails, including Crown Royal's signature Crown & Cola. The experience also brings Crown Royal's spirit of generosity to life at select stops through the Purple Bag Project, a decade-long initiative that has helped pack more than 1.5 million care packages for military service members. The celebration continues beyond the Crown Royal Rig stops at local bars, where Crown Quarterbacks will join fans for food, whisky cocktails, music and other game day fun inspired by each community, bringing the stories featured throughout "Royal Rituals" to life alongside the people who make them possible. "Game day is shaped by so much more than what happens on the field, it's the rituals and shared experiences that connect fans together," said **James Valdes**, director of Crown Royal. "That's the spirit behind Crown Royal's 'Bring It' platform, and 'Royal Rituals' gives us a chance to celebrate the many ways fans show up for their teams, their communities and one another. From customs passed down through generations to the moments shared every game day, it's what people bring that makes the occasion so special." ### Canada Seeks 'Unique Alliance' with EU URL: https://bevnews.net/canada-seeks-unique-alliance-with-eu/ Last updated: 2026-09-16T04:31:02.000Z President Donald Trump's continued verbal and tariff attacks on Canada – as well as threats to the nation's sovereignty – have led Prime Minister Mark Carney to say Canada is seeking a "unique alliance: with the European Union. “We share the same values, we have the same priorities, and we have very complementary strengths.” The U.S. accounted for 72.5% of Canada's merchandise exports in 2025\. Carney wants to build an international network so Canada isn't so reliant on the U.S. But Canada isn't seeking to join the EU. But The Wall Street Journal says he is seeking to have Canada become an "associate member" of the EU. It already has the [Comprehensive Economic and Trade Agreement (CETA)](https://policy.trade.ec.europa.eu/eu-trade-relationships-country-and-region/countries-and-regions/canada/eu-canada-agreements%5Fen?ref=bevnews.net), a major free-trade deal between the E.U. and Canada, signed in 2016, and Horizon Europe, an initiative on collaborative research launched by the European Union in [2021](https://research-and-innovation.ec.europa.eu/funding/funding-opportunities/funding-programmes-and-open-calls/horizon-europe%5Fen?ref=bevnews.net) and joined by Canada in [2024](https://ec.europa.eu/commission/presscorner/detail/en/ip%5F24%5F3626?ref=bevnews.net). ### Piper Heidsieck Unveils New Starlight Edition for Cuvee Brut URL: https://bevnews.net/piper-heidsieck-unveils-new-starlight-edition-for-cuvee-brut/ Last updated: 2026-09-16T04:13:17.000Z Piper-Heidsieck Champagne unveils the Starlight Edition for its iconic Cuvée Brut, a striking new presentation inspired by the House's spirit of Radiant Joy. Wrapped in dazzling gold and bold red, the Starlight Edition transforms the bottle into a luminous expression of celebration, glamour and joie de vivre. Inspired by the sparkle of disco balls, sequined couture, the energy of joy and unforgettable nights, the sleeve features an exclusive shimmering pattern that catches and reflects light from every angle. Bold, elegant and unmistakably Piper-Heidsieck, the Starlight Edition brings the House's vibrant energy to life and reflects the House's belief that champagne belongs at the center of life's most memorable moments. The Starlight Edition (SRP: $70.99/750ml) offers consumers distinctive new packaging for the House's signature champagne while preserving the exceptional wine within. Crafted from an ultra-lightweight material and fully compatible with glass recycling, the sleeve embodies Piper-Heidsieck’s commitment to thoughtfulinnovation. ### Pendleton Whisky Unveils Limited-Time Heritage Collection: Western Barware Spanning Centuries URL: https://bevnews.net/pendleton-whisky-unveils-limited-time-heritage-collection-western-barware-spanning-centuries/ Last updated: 2026-09-16T03:12:20.000Z [Pendleton Whisky](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4773491-1&h=1230962937&u=https%3A%2F%2Fpendletonwhisky.com%2F&a=Pendleton%C2%AE%C2%A0Whisky&ref=bevnews.net), the whisky born from one of America's most iconic rodeos, unveiled The Pendleton Whisky Heritage Collection – a first-of-its-kind celebration of the craftsmanship, stories and traditions that have defined the American West for generations. Making its debut in person where Pendleton Whisky's story began – the Pendleton Round-Up – the limited-time collection features rare, historic Western drinking barware (including steer horn drinking vessels and circa-1800s pewter whisky cups), one-of-one commissioned artwork and exclusive *Pendleton Whisky x Pendleton Woolen Mills* barware collaboration pieces, all inspired by Pendleton Whisky. Additional new, fully refreshed collections will debut in Fort Worth, Texas. in December and at the National Western Stock Show in Denver, Colorado in January 2027. "Pendleton Whisky was born from true Western tradition at the Pendleton Round-Up, and that heritage continues to shape everything our brand stands for today," said **Tia Bledsoe**, Brand Heritage Director for Pendleton Whisky. "The Pendleton Whisky Heritage Collection honors the artistry, objects and rituals that have long surrounded a well-earned pour. Each piece carries a different story, but together they celebrate the hard work and enduring spirit of the American West." The Pendleton Whisky Heritage Collection's centerpiece is a custom, one-of-one sterling silver decanter commissioned exclusively for Pendleton Whisky by acclaimed Western silversmith Beau Compton. Born to a ranching and rodeo family and now raising a sixth generation on the family ranch in Arizona, Compton is widely recognized for heirloom-quality silverwork. His commissioned decanter pays tribute to Pendleton Whisky's origins at the Pendleton Round-Up through hand-sculpted sterling silver scrollwork and the rodeo's iconic bucking horse, rendered in 10-karat rose gold. "The best pieces tell a story long before you ever pick them up or fill them up," said Compton. "I wanted this vessel to feel like it belonged to Pendleton Whisky's history – as though it had already been passed from one generation to the next. Like the traditions that inspired it, it's meant to be used, shared and eventually handed down." The first iteration of the Pendleton Whisky Heritage Collection also includes six vintage drinking vessels sourced from collectors and artisans across the American West, including: - A handcrafted sterling silver buffalo skull flask by acclaimed Montana silversmith Carol Helvey-Woolsey - A traditional Wyoming steer horn drinking vessel finished with a leather handle and cork-resin base - A handcrafted cowboy boot decanter and cast-iron coaster by Dallas-based artist Jan Barboglio - An engraved Montana flask linked to respected Helena coach George Arthur Harper - Stacked pewter drinking cups in their original leather carrying case, dating to the cattle-drive era of the 1800s - A black glass horse-head decanter featuring hand-etched Western imagery Completing the collection is a limited-edition collaboration with the heritage brand Pendleton Woolen Mills®, featuring vintage-inspired barware and accessories. Each piece features wool woven in Pendleton Woolen Mills' century-old mill in Pendleton, Oregon, including wool-lined wooden bar trays, leather-trimmed wool barware rolls, wool and leather-lined coasters and wool cocktail glass wraps with antique brass snaps. The collection will bring the spirit of The Pendleton Whisky Heritage Collection into everyday Western-inspired occasions at home. One hundred percent of the proceeds from the sales of the Beau Compton commission and collector vessels will benefit the National Cowboy & Western Heritage Museum, helping preserve the stories, artistry and traditions that inspired the collection. Starting bids range from $65 to $9,500, with bidding open for the initial collection through October 6 at [PendletonWhisky.com](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4773491-1&h=1818393226&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4306316-1%26h%3D2632764602%26u%3Dhttp%253A%252F%252Fpendletonwhisky.com%252F%26a%3DPendletonWhisky.com&a=PendletonWhisky.com&ref=bevnews.net), with details on subsequent auctions to follow. Fans can also shop the Pendleton Whisky x Pendleton Woolen Mills collaboration pieces while available at [PendletonWhisky.com](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4773491-1&h=1818393226&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4306316-1%26h%3D2632764602%26u%3Dhttp%253A%252F%252Fpendletonwhisky.com%252F%26a%3DPendletonWhisky.com&a=PendletonWhisky.com&ref=bevnews.net) and in person as the collection travels to select events in the coming months. ### New: The Balvenie Limited Edition 12 Year Old Expression URL: https://bevnews.net/new-the-balvenie-limited-edition-12-year-old-expression/ Last updated: 2026-09-16T02:59:03.000Z [**The Balvenie Single Malt Scotch Whisky**](https://www.thebalvenie.com/?ref=bevnews.net) unveiled [**The 1931 Collection**](https://www.thebalvenie.com/en-us/our-whisky-collection/the-1931-collection/?ref=bevnews.net), which includes a new [**12 Year Old**](https://www.thebalvenie.com/en-us/our-whisky-collection/the-1931-collection/12-year-old-limited-edition/?ref=bevnews.net) limited-edition expression made from 100% Home Malted Barley, now available across the U.S. for $99.99\. Crafted using similar traditional techniques as the collection’s exceptionally rare **88 Year Old**, the 12 Year Old offers a unique expression of The Balvenie’s signature house style, with warm biscuit and creamy toffee, followed by barley sugar sweetness, crystallized ginger, raisin and spice, and a rich, velvety finish. The collection is anchored by an extraordinary 88 Year Old Single Malt, the oldest whisky ever released by The Balvenie. Distilled in 1931 and matured for 88 years in a European oak sherry butt, just 17 bottles exist. A 15 Year Old, made from 100% Home Grown and Home Malted Barley, rounds out the collection as a global travel retail exclusive. To celebrate the collection, The Balvenie also collaborated with acclaimed artist [**Daniel** **Arsham**](https://www.instagram.com/danielarsham/?ref=bevnews.net), whose sculptural presentation for the 88 Year Old explores the passage of time, with his design extending across the 12 and 15 Year Old packaging. The 12 Year Old will be available across the United States while supplies last; 88 Year Old will be available to private clients and collectors and the 15 Year Old will be available exclusively through global travel retail (MSRP: $199.99). ### WSWA Salutes Wholesalers' Truck Drivers 'Who Keep Wine, Spirits Moving' URL: https://bevnews.net/wswa-salutes-wholesalers-truck-drivers-who-keep-wine-spirits-moving/ Last updated: 2026-09-16T00:30:36.000Z **Wine & Spirits Wholesalers of America** marked National Truck Driver Appreciation Week by saluting the more than 7,000 truckers across the country working for wine and spirits wholesalers. These men and women are an essential part of the wine and spirits supply chain, making safe, reliable deliveries that keep restaurants, bars, retailers and other businesses stocked for the customers and communities they serve. “Behind every wholesaler delivery truck is a driver who plays an important role in keeping our industry moving,” said **Francis Creighton,** president/CEO. “Our drivers are often the face of our members’ businesses in their communities. They work long hours, navigate all kinds of conditions and make sure products are delivered safely and reliably. We’re grateful for the work they do every day.” For many family-owned, multigenerational wholesalers, drivers are more than employees – they are trusted members of the communities they serve, WSWA said. By building relationships with customers, providing dependable service and representing their companies with professionalism at every stop, they help strengthen the local connections that define the wholesale tier, it added. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-61/ Last updated: 2026-09-15T10:00:55.000Z ***Good Morning and Happy Tuesday, September 15, 2026.*** ### [Bev/Al Gets a Labor Day Weekend Sales Bump, But it Will Be Gone With the Wind](https://bevnews.net/bev-al-gets-a-labor-day-weekend-sales-bump-but-it-will-be-gone-with-the-wind/) In the week ended Sept. 5, Total Alcohol saw a remarkable recovery in dollar sales, up 5,1% to $2.2 billion. NIQ says. But sales during the four weeks ended Sept. 5 of $8.4 billion were down 3.7% from a year earlier and case volume of 166 million was off 5.6% from a year earlier. We'd like to say the weekly result is the start of a major turnaround for the industry, but a look at individual categories shows lingering headwinds clouding the road to recovery. But NIQ notes the latest performance ### [Sazerac Acquires UK Vodka Brand](https://bevnews.net/sazerac-acquires-uk-vodka-brand/) Sazerac, one of the leading and fastest-growing spirits companies in the world, said it completed its acquisition of Au Vodka, a UK-based vodka and ready-to-drink (RTD) brand. The deal was first announced as a binding agreement and has now closed following customary completion conditions. Terms of the transaction will not be disclosed. Sazerac's growth has been driven by a long-term approach to building brands, strategic acquisitions and sustained investment. From its roots in New Orleans, La., ### [Veritas Legacy Partners Closes Acquisition of Veritas Vineyard & Winery](https://bevnews.net/veritas-legacy-partners-closes-acquisition-of-veritas-vineyard-winery/) Veritas Legacy Partners said it closed on the acquisition of Veritas Vineyard & Winery, one of Virginia’s premier wine and vino-tourism destinations. The closing follows the transaction agreement announced earlier this year and marks a seamless transition into the winery’s next era of growth and stewardship. VLP was formed by Charlottesville, Va., entrepreneurs Architect Kurt Wassenaar and veteran real estate investor Eric Trebour. Veritas Legacy Partners was established to honor and expand the ### [Feds to Provide Calif. $4M to Help Fight Glassywinged Sharpshooter](https://bevnews.net/feds-to-provide-calif-4m-to-help-fight-glassywinged-sharpshooter/) The U.S. Department of Agriculture (USDA) is providing $4 million in emergency funding to address the growing threat posed by the invasive glassy-winged sharpshooter (GWSS) in California, Rep. Mike Thompson (D-Calif.) announced. This funding will allow the CDFA to expand trace-forward investigations, increase inspections, destroy infested materials, and strengthen trapping and visual surveys at high-risk locations associated with recent GWSS-infested plant shipments. The Animal and Plant Healt ### [Original Pickle Shot Aligns with Southern Glazer's in 24 States](https://bevnews.net/original-pickle-shot-aligns-with-southern-glazers-in-24-states/) The Original Pickle Shot® (“TOPS”), the brand that created the pickle- flavored spirits category, has aligned with Southern Glazer’s Wine & Spirits (Southern Glazer’s) in 24 U.S. markets and will soon be available in select Army & Air Force Exchange Service (AAFES) locations in the military channel, further strengthening its distribution as the brand continues its rapid growth across the United States. The Southern Glazer’s alignment includes Alabama, California, Idaho, Illinois, Iowa, Maine, M ### [Big Easy Whiskey Names Carlos Quinonez National Brand Ambassador](https://bevnews.net/big-easy-whiskey-names-carlos-quinonez-national-brand-ambassador/) Big Easy Whiskey has named New Orleans hospitality and beverage industry veteran Carlos Quinonez as National Brand Ambassador and Market Manager, strengthening the brand's team as it prepares to expand into new markets later this year. Quinonez's appointment comes as Big Easy Whiskey prepares for continued growth in Q4, including launches in Tennessee through distribution partnerships with DET Beverage in Nashville and Athens Distributing Company in Knoxville and Chattanooga. The expansion will ### [House of Suntory's Haku Vodka Introduces First Campaign](https://bevnews.net/house-of-suntorys-haku-vodka-introduces-first-campaign/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/Haku-x-Rina-1.png)](https://bevnews.net/house-of-suntorys-haku-vodka-introduces-first-campaign/) Rina Sawayama, Haku Vodka’s new Global Brand Ambassador. (Supplid) The House of Suntory unveils "Made to Shine," Haku Japanese Craft Vodka's first brand campaign, and introduces internationally acclaimed musician, songwriter and actor Rina Sawayama as global brand ambassador. The campaign celebrates individuality and ingenuity, encouraging people to look beyond the familiar, challenge expectations and find their own way to shine. The campaign draws inspiration from Haku's name, meaning "white" in Japanese and evoking jyunpaku, a sense of purity and brilliance. ### [Captain Morgan Tours U.S. Football](https://bevnews.net/captain-morgan-tours-u-s-football/) Captain Morgan is hitting the road with the "Captain While You Can" Tailgate Tour, bringing the Captain—and his ship—to football towns across the country. At every stop, the Captain will lead the crew, rally hometown pride and spark the spontaneity that makes game day unforgettable, turning each tailgate into a celebration of the traditions and unexpected moments that make football culture uniquely local. This season, the Captain and his crew are raising a Captain & cola at stops along the way ### [Hope Family Intros Wine-in-Box for 'Troublemaker' Red, White Blends](https://bevnews.net/hope-family-intros-wine-in-box-for-troublemaker-red-white-blends/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/Troublemaker_Boxed_ftimg-768x512.jpg)](https://bevnews.net/hope-family-intros-wine-in-box-for-troublemaker-red-white-blends/) (Suppliod) Hope Family Wines said it introduced a 1.5 liter boxed version of its Troublemaker Red Wine and Troublemaker White Wine. The boxed version is a line extension for the regular bottled versions that are available across the country in various retail locations. The box version is produced exclusively for a major national U.S. retailer. Sourced from select vineyards in Paso Robles and neighboring AVAs on California’s Central Coast, Troublemaker is known for using an eclectic range of grape varieti ### [Judd's Hill Winery Another Victim of Continued Downturn in Wine Consumption](https://bevnews.net/judds-hill-winery-another-victim-of-continued-downturn-in-wine-consumption/) Judd's Hill Winery is winding down its winery operations and will not longer produce custom wines or operate a winery facility. "The continued downturn in wine consumption and sales has made it no longer pssible for us to continue operating," the winery said in a letter to at least some of the winery's vendors. At least one grape supplier received a notice that, “After months of pursuing every available financial solution, we are very sorry to share that we are unable to satisfy the outstandin ### [US Shoppers Ask if a Lower-Priced Product Will Do Job as Well as Premium](https://bevnews.net/us-shoppers-ask-if-a-lower-priced-product-will-do-job-as-well-as-premium/) US marketplace is increasingly defined by two distinct consumer behaviors: shoppers willing to pay more for products they believe are worth it, and shoppers actively seeking lower-cost alternatives. As a result, growth is concentrating at the premium and value ends of the market, creating what NIQ and World Data Lab describe as a “barbell” market as consumers gravitate toward products that deliver exceptional value or justify a higher price point. The findings build on NIQ’s recent global resea ### [Jack Daniel's Debuts Tennessee Blackberry mixed with Lemonade as New RtD](https://bevnews.net/jack-daniels-debuts-tennessee-blackberry-mixed-with-lemonade-as-new-rtd/) Jack Daniel’s announced the debut of Jack Daniel’s Tennessee Blackberry mixed with Lemonade, bringing the fan-favorite cocktail to the ready-to-drink (RTD) category for the first time in a convenient four-pack. “When we launched Jack Daniel’s Tennessee Blackberry last summer, fans quickly fell in love with its signature cocktail of Tennessee Blackberry and refreshing lemonade,” said Mary Beth O’Mara, Jack Daniel’s RTD Brand Director. “After seeing the response, we knew it was the cocktail that ### [Kentucky Bourbon Hall of Fame Inducts 7](https://bevnews.net/kentucky-bourbon-hall-of-fame-inducts-7/) The Kentucky Bourbon Hall of Fame® today welcomed its 24th class of inductees, celebrating their lasting contributions to Kentucky’s Bourbon industry and its worldwide legacy. A record number of more than 300 industry leaders, legends and luminaries gathered in Louisville to honor the newest members of the prestigious Hall of Fame. Inductees include two pioneering scientists and distillers who helped shape modern Bourbon production, two Brown-Forman leaders who built Kentucky whiskey into ### [Despite Unprecedent Early Harvest, Champagne Sees 'Exceptional Quality' Wines](https://bevnews.net/despite-unprecedent-early-harvest-champagne-sees-exceptional-quality-wines/) The 2026 growing season will be remembered as one of the most atypical in Champagne's history: severe spring frosts of historic intensity, an exceptionally early flowering period, and five heatwave episodes during the summer. Ripening progressed at an exceptional pace. The traditional harvest ban was announced on August 12, while the first vineyards had already begun picking as early as August 6\. From August 17 onwards, harvesting became widespread across the region, around 14 days earlier than ### [What I'm Reading --](https://bevnews.net/what-im-reading-34/) ***Thanks for reading. I'll be back tomorrow. – Joel*** ### Original Pickle Shot Aligns with Southern Glazer's in 24 States URL: https://bevnews.net/original-pickle-shot-aligns-with-southern-glazers-in-24-states/ Last updated: 2026-09-15T05:37:03.000Z The **Original Pickle Shot**® (“TOPS”), the brand that created the pickle- flavored spirits category, has aligned with **Southern Glazer’s Wine & Spirits** (Southern Glazer’s) in 24 U.S. markets and will soon be available in select Army & Air Force Exchange Service (AAFES) locations in the military channel, further strengthening its distribution as the brand continues its rapid growth across the United States. The Southern Glazer’s alignment includes Alabama, California, Idaho, Illinois, Iowa, Maine, Massachusetts, Minnesota, Mississippi, Montana, Nebraska, New Hampshire, New York, North Carolina, North Dakota, Oklahoma, Oregon, Pennsylvania, South Dakota, Utah, Vermont, Virginia, West Virginia, and Wyoming. California and Minnesota are new markets for TOPS. In total, including the current 24 Southern Glazer’s markets, the brand is now available in 46 U.S. states.Recently ranked among Nielsen’s 10 largest flavored vodka brands in the United States, The Original Pickle Shot continues to benefit from consumers’ growing appe\\te for pickle flavor, which has moved well beyond the garnish tray into snacks, beverages, cocktails, and spirits. “Pickle flavor is everywhere right now, but for us this isn’t a trend we’re chasing, it’s a category we helped create,” said **Laura Becrac**, CEO of The Original Pickle Shot. “Our opportunity now is to make sure The Original Pickle Shot is there when and where consumers want it. Partnering with Southern Glazer’s gives us tremendously greater reach across the country, while entering the military channel also opens another important avenue for growth.” Available in Original Dill and Spicy Dill flavors, The Original Pickle Shot combines five-times-distilled vodka with a proprietary pickle brine recipe. At 30 proof, it contains no artificial flavors, colors, sugar, or gluten, with just 1.5 carbs and fewer than 40 calories per serving. ### Big Easy Whiskey Names Carlos Quinonez National Brand Ambassador URL: https://bevnews.net/big-easy-whiskey-names-carlos-quinonez-national-brand-ambassador/ Last updated: 2026-09-15T05:28:08.000Z [**Big Easy Whiskey**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4771937-1&h=3651330156&u=https%3A%2F%2Fwww.bigeasywhiskey.com%2F&a=Big+Easy+Whiskey&ref=bevnews.net)has named New Orleans hospitality and beverage industry veteran **Carlos Quinonez** as National Brand Ambassador and Market Manager, strengthening the brand's team as it prepares to expand into new markets later this year. Quinonez's appointment comes as Big Easy Whiskey prepares for continued growth in Q4, including launches in Tennessee through distribution partnerships with DET Beverage in Nashville and Athens Distributing Company in Knoxville and Chattanooga. The expansion will introduce Big Easy Whiskey to consumers and hospitality professionals outside Louisiana while continuing to build on the brand's presence in its home state. ### Sazerac Acquires UK Vodka Brand URL: https://bevnews.net/sazerac-acquires-uk-vodka-brand/ Last updated: 2026-09-15T05:24:01.000Z **Sazerac**, one of the leading and fastest-growing spirits companies in the world, said it completed its acquisition of **Au Vodka**, a UK-based vodka and ready-to-drink (RTD) brand. The deal was first announced as a binding agreement and has now closed following customary completion conditions. Terms of the transaction will not be disclosed. Sazerac's growth has been driven by a long-term approach to building brands, strategic acquisitions and sustained investment. From its roots in New Orleans, La., and Louisville, Ky,, the company has scaled into a global spirits business by maintaining an entrepreneurial approach and a focus on brands, consumers and execution. The United Kingdom is an important market for Sazerac, and the acquisition allows the company to deepen its portfolio there as part of its continued strategy of investing in brands and expanding its global presence. Of the deal, **Jake Wenz**, Sazerac president/CEO, said: "Au Vodka is a brand we've long admired, and it's had a phenomenal growth trajectory since 2015\. What Charlie, Jackson and Charlie have achieved in just over a decade is spectacular and rare, and we have big plans for Au as we welcome the brand into the Sazerac family. This deal enables Sazerac to further expand our portfolio in the UK while also offering a path for continued global growth for Au." Founded in Swansea in 2015 by friends Charlie Morgan and Jackson Quinn, Au's vision was simple: take a different approach to vodka. The brand quickly established itself with its distinctive gold bottle, flavored vodka portfolio and marketing strategy built around social media and culture. Au has since grown beyond the UK, expanding into new markets while maintaining the original spirit that helped establish the brand. ### House of Suntory's Haku Vodka Introduces First Campaign URL: https://bevnews.net/house-of-suntorys-haku-vodka-introduces-first-campaign/ Last updated: 2026-09-15T05:14:31.000Z The **House of Suntory** unveils **"Made to Shine,"** Haku Japanese Craft Vodka's first brand campaign, and introduces internationally acclaimed musician, songwriter and actor Rina Sawayama as global brand ambassador. The campaign celebrates individuality and ingenuity, encouraging people to look beyond the familiar, challenge expectations and find their own way to shine. The campaign draws inspiration from Haku's name, meaning "white" in Japanese and evoking jyunpaku*,* a sense of purity and brilliance. **Made to Shine** celebrates those who move beyond the expected and let what makes them distinctive shine through. Campaign content is now live across The House of Suntory's [YouTube](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4772790-1&h=4182842250&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dg3y-qE7qXZY&a=YouTube&ref=bevnews.net) and social channels and will continue rolling out across key markets, including the United States, the United Kingdom, and Australia. ### Captain Morgan Tours U.S. Football URL: https://bevnews.net/captain-morgan-tours-u-s-football/ Last updated: 2026-09-15T05:00:36.000Z **Captain Morgan** is hitting the road with the **"Captain While You Can" Tailgate Tour**, bringing the Captain—and his ship—to football towns across the country. At every stop, the Captain will lead the crew, rally hometown pride and spark the spontaneity that makes game day unforgettable, turning each tailgate into a celebration of the traditions and unexpected moments that make football culture uniquely local. This season, the Captain and his crew are raising a Captain & cola at stops along the way, including: - Wisconsin @ Notre Dame: Sunday, September 6 in Green Bay, WI - Iowa St @ Iowa: Saturday, September 12 in Iowa City, IA - Detroit Lions @ Buffalo Bills: Thursday, September 17 in Buffalo, NY - Houston @ Texas Tech: Saturday, September 19 in Lubbock, TX - Akron @ Central Michigan: Saturday, October 3 in Mount Pleasant, MI - Atlanta Falcons @ Tampa Bay Buccaneers: Sunday, November 1 in Tampa, FL "Captain Morgan is bringing the Captain back IRL this football season, putting him back at the helm and on the road to lead the tailgate in football towns across the country. Football has a way of bringing everyone together — friends, families and fans who show up season after season to cheer on their teams and make a day of it. That spirit of coming together, celebrating and making the most of the moment is exactly what Captain While You Can is all about," says **Hadley Schafer**, SVP at Diageo. For the second year, Captain Morgan is teaming up with Pirate Worldwide for a limited-edition football merch collaboration, featuring three custom drops in collaboration with teams along the stop of this season's tailgate tour. The drops will give fans a new way to rep their crew and bring a little Captain Morgan spirit to game day. ### Hope Family Intros Wine-in-Box for 'Troublemaker' Red, White Blends URL: https://bevnews.net/hope-family-intros-wine-in-box-for-troublemaker-red-white-blends/ Last updated: 2026-09-15T04:40:38.000Z **Hope Family Wines** said it introduced a 1.5 liter boxed version of its Troublemaker Red Wine and Troublemaker White Wine. The boxed version is a line extension for the regular bottled versions that are available across the country in various retail locations. The box version is produced exclusively for a major national U.S. retailer. Sourced from select vineyards in Paso Robles and neighboring AVAs on California’s Central Coast, Troublemaker is known for using an eclectic range of grape varieties to create multi-vintage wines that are uniquely delicious and approachable. The Troublemaker Red Wine often blends Syrah, Grenache, Petite Sirah, Zinfandel and other grapes, while the current Troublemaker White Wine includes Chardonnay, Sauvignon Blanc, Gewürztraminer, Viognier and Grenache Blanc. ### Judd's Hill Winery Another Victim of Continued Downturn in Wine Consumption URL: https://bevnews.net/judds-hill-winery-another-victim-of-continued-downturn-in-wine-consumption/ Last updated: 2026-09-15T04:24:35.000Z **Judd's Hill Winery** is winding down its winery operations and will not longer produce custom wines or operate a winery facility. "The continued downturn in wine consumption and sales has made it no longer pssible for us to continue operating," the winery said in a letter to at least some of the winery's vendors. At least one grape supplier received a notice that, “After months of pursuing every available financial solution, we are very sorry to share that we are unable to satisfy the outstanding balance due for our grape purchases in cash.” Vendors were offered a choice of bulk wine, finished wine or have wine bottled by Small Press Wines "now opeerating at our former facility." The Judd's Hill wine brand will continue "on a smaller scale," the winery said. ### US Shoppers Ask if a Lower-Priced Product Will Do Job as Well as Premium URL: https://bevnews.net/us-shoppers-ask-if-a-lower-priced-product-will-do-job-as-well-as-premium/ Last updated: 2026-09-15T03:58:51.000Z US marketplace is increasingly defined by two distinct consumer behaviors: shoppers willing to pay more for products they believe are worth it, and shoppers actively seeking lower-cost alternatives. As a result, growth is concentrating at the premium and value ends of the market, creating what NIQ and World Data Lab describe as a “barbell” market as consumers gravitate toward products that deliver exceptional value or justify a higher price point. The findings build on NIQ’s recent global research into consumer polarization, private label adoption, and AI-driven commerce, as well as its multiyear collaboration with World Data Lab to uncover generational spending trends worldwide. In the US in particular, the impact of consumer purchasing polarization is becoming especially visible on store shelves. **Key US findings from *A Tale of Two Consumers* report include:** - The more than $1.1 trillion FMCG market is increasingly polarizing, with growth concentrated in premium and value tiers while mainstream products lose share. - Premiumization is strongest in wellness, beauty, and identity-driven categories, where consumers continue to pay more for perceived quality and benefits. - Younger generations are driving premium growth across categories including Beauty, Soft Drinks, and Salty Snacks, with Gen Z spending power projected to reach $12 trillion globally by 2030. - Private labels are increasingly competing at both the value and premium ends of the market, putting pressure on traditional brands from both directions. “The US consumer hasn’t stopped spending, but rather, they have become much more intentional about where they spend,” said **Ramon Melgarejo,** President of Consumer Intelligence Initiatives & E-commerce at NIQ. “Consumers are increasingly asking whether a product truly earns a premium or whether a lower-priced alternative will do the job just as well. Products that fall in the middle are finding it harder to answer that question.” The report finds that American shoppers are routinely trading up and trading down within the same basket. A consumer may choose premium skincare products, specialty beverages, or wellness-focused items while simultaneously purchasing value-oriented household staples or private label products elsewhere in the store. This behavior reflects a broader shift away from traditional demographic assumptions. While income and age continue to influence purchasing decisions, they are becoming less predictive than a consumer’s mindset in a particular category or shopping occasion. ## The New Pressure on Mainstream Brands The rise of premiumization in categories tied to self-care, wellness, and personal identity is creating new opportunities for brands that can clearly communicate meaningful benefits. At the same time, stronger private label offerings are giving consumers credible alternatives across a growing number of categories. For manufacturers and retailers, the implications are significant. Brands that lack a distinct premium proposition or a compelling value advantage increasingly risk being squeezed between premium competitors and rapidly evolving private label offerings. “Younger consumers are proving especially influential in shaping premium growth,” said **Liz Buchanan**, **President of North America, NIQ.** “However, the broader story is one of increasingly selective consumer behavior, as shoppers of all ages become more deliberate and more willing to switch when products no longer justify their place in the basket.” As consumer polarization continues to reshape the US FMCG landscape, the report suggests that future growth will depend less on targeting the average shopper and more on understanding when consumers choose to trade up, when they choose to save, and why. To learn more and view the full report, please visit [niq.com/tale-of-two-consumers.](https://nielseniq.com/global/en/insights/report/2026/tale-of-two-consumers/?ref=bevnews.net) ### Jack Daniel's Debuts Tennessee Blackberry mixed with Lemonade as New RtD URL: https://bevnews.net/jack-daniels-debuts-tennessee-blackberry-mixed-with-lemonade-as-new-rtd/ Last updated: 2026-09-15T03:44:46.000Z Jack Daniel’s announced the debut of Jack Daniel’s Tennessee Blackberry mixed with Lemonade, bringing the fan-favorite cocktail to the ready-to-drink (RTD) category for the first time in a convenient four-pack. “When we launched Jack Daniel’s Tennessee Blackberry last summer, fans quickly fell in love with its signature cocktail of Tennessee Blackberry and refreshing lemonade,” said Mary Beth O’Mara, Jack Daniel’s RTD Brand Director. “After seeing the response, we knew it was the cocktail that earned its can, and we’re excited to bring it to our friends in a format that makes it even easier to enjoy.” Inspired by last summer’s popular mix of Jack Daniel’s Tennessee Blackberry and lemonade, the new canned cocktail combines the bold taste of Tennessee Blackberry with refreshing lemonade in Jack Daniel’s first sleek white RTD can. At just 100 calories and 4.8% ABV, the new offering provides a light-fruit forward option for consumers. Available nationwide this month, the product comes in a four-pack of 355ml cans for a suggested retail price of $11.99\. ### Kentucky Bourbon Hall of Fame Inducts 7 URL: https://bevnews.net/kentucky-bourbon-hall-of-fame-inducts-7/ Last updated: 2026-09-15T03:24:07.000Z The Kentucky Bourbon Hall of Fame® today welcomed its 24th class of inductees, celebrating their lasting contributions to Kentucky’s Bourbon industry and its worldwide legacy. A record number of more than 300 industry leaders, legends and luminaries gathered in Louisville to honor the newest members of the prestigious Hall of Fame. Inductees include two pioneering scientists and distillers who helped shape modern Bourbon production, two Brown-Forman leaders who built Kentucky whiskey into a global powerhouse, a transformative industry advocate who helped usher in Bourbon’s modern era, a celebrated storyteller who brought Bourbon history to a worldwide audience, and a longtime legislator whose work helped modernize Kentucky’s alcohol laws and fuel the industry’s growth. The inductees: - **Shane Baker**, 55, Danville, Ky. and **E. Patrick Heist, Ph.D**., 53, Danville, Ky. Baker and Heist, co-founders of Ferm Solutions and Wilderness Trail Distillery, are widely recognized for blending science, innovation, and tradition to advance Kentucky Bourbon. - **The late W.L. Lyons Brown Sr.** and **late George Garvin Brown II**, Louisville, Ky. The grandsons of Brown-Forman founder George Garvin Brown played transformative roles in building Brown-Forman into the largest Kentucky-based distilling company following Prohibition. Under their leadership, Early Times became the world’s top-selling Kentucky Straight Bourbon, while the company expanded globally and strengthened iconic brands like Jack Daniel’s. - **Eric Gregory**, 59, Midway, Ky. Under Gregory’s leadership, Kentucky Bourbon has experienced unprecedented growth, modernization, and global recognition. Since becoming President of the KDA in 2008, Gregory helped transform the industry through landmark legislative reforms, expansion of the Kentucky Bourbon Trail® tour, and unifying distillers of all sizes under a shared vision. - **Fred Minnick**, 47, Louisville, Ky. Since returning from military service in Iraq, Minnick has become one of Bourbon’s most influential modern storytellers and advocates. Through bestselling books, national media coverage, podcasts, live events, and philanthropy, Minnick helped elevate Bourbon into mainstream culture while preserving its history and craftsmanship. A respected author, journalist, and educator, he has shaped how consumers worldwide understand and appreciate Kentucky Bourbon and American whiskey. - **John W. Schickel,** 72, Union, Ky. Through landmark alcohol law reforms, Schickel helped modernize Kentucky’s regulatory landscape, strengthen the Kentucky Bourbon Trail experience, support craft distilling, and expand tourism opportunities statewide. ### Bev/Al Gets a Labor Day Weekend Sales Bump, But it Will Be Gone With the Wind URL: https://bevnews.net/bev-al-gets-a-labor-day-weekend-sales-bump-but-it-will-be-gone-with-the-wind/ Last updated: 2026-09-15T03:13:33.000Z In the week ended Sept. 5, Total Alcohol saw a remarkable recovery in dollar sales, up 5,1% to $2.2 billion. NIQ says. But sales during the four weeks ended Sept. 5 of $8.4 billion were down 3.7% from a year earlier and case volume of 166 million was off 5.6% from a year earlier. We'd like to say the weekly result is the start of a major turnaround for the industry, but a look at individual categories shows lingering headwinds clouding the road to recovery. But NIQ notes the latest performance echoes the vulnerable status of Beverage Alcohol even amid holiday spikes. Beer pressures have not subsided and lead declines. Wine and Spirits show less weakness but continuously fall short of year-earlier standards. Similarly, Prepared Cocktails (BWS) have seen an extended stay in negative territory, with gains limited by alcohol base. Prepared Cocktails' Dollar sales slipped 1%, while case volume fell 5.1%. This state of stagnancy after previous consistent growth highlights both Prepared Cocktails maturity and the divergent nature of the category as Spirits and Wine-based RTD gains are no longer offsetting Malt RTD declines. **Beer maintained its late summer sales lul**l, with dollar sales down 4.7% and volume down 5.9%. The category has been most impacted by industry-wide demand weakness as summer closes, experiencing the sharpest losses. Beer's largest segments continued to weigh on category performance. Domestic Premium posted the steepest declines, with dollar sales down 8.3% and volume down -9.2%, while Craft fell 8.3% in value and 9.4% in volume. Import remained comparatively resilient (-3.1% in value, -4.3% in volume). Domestic Super Premium came closest to returning to growth, with dollar sales slipping just 0.3% and volume down 0.5%. Meanwhile, the category's limited growth continued to come from outside traditional Beer segments. Cider grew 1.7% in value and 0.5% in cases, while Non-Alcoholic Beer led growth, up 7.8% in value and volume. Ongoing consumer interest in moderation, wellness, and better-for-you alternatives continues to support demand for Non-Alcoholic Beer. **Wine recorded a slower decrease**, with dollar sales falling -3.7% and volume dropping -5.1%. Wine’s downturn has held mostly consistent throughout summer, having yet to see a lasting rebound. Sparkling Wine hovers near growth as Still Wine continues to pressure category performance. During the four weeks ending Sept. 5, Still Wine bore the steepest declines, with dollar sales down 4.2% and volume down 5.4%. Sparkling Wine hovered near growth territory, with dollar sales declining 0.8% and volume slipping 1.9%. Non-Alcoholic Wine sustained growth, with dollar sales increasing 18.1% and volume up 13.3%. The segment's growth trajectory remains strong, even as it accounts for a relatively small share of total Wine sales. **Spirits saw the most stability despite continued declines**, as dollar sales dropped -3.3% and volume fell -3.4%.The relative strength shown by Spirits as summer closes offers encouragement for the remaining year. Across the top Spirits categories, (Vodka, Whiskey, and Tequila), results were divergent. Whiskey continued to post the steepest declines, with dollar sales down 5.7% and volume falling 6.5%. Vodka also remained under pressure, as dollar sales decreased 2.6% and volume dropped 2.9%. Meanwhile, Tequila nearly returned to growth, with dollar sales down just 0.3% while volume increased 3.1%. Non-Alcoholic Spirits maintained strong momentum, with dollar sales up +20.9% and volume growing +20.5%. All other Spirits segments remained soft, with dollar sales down -3.1% and volume declining -3.8% **Regional performance underscores the scarcity of category strength** in the current environment. Michigan reigns among stable markets, however it is offset by states experiencing outsized declines such as Washington. Furthermore, the value-volume divide persists, with New Jersey serving as the latest reminder that achieving balanced momentum is a core limitation in today’s industry, NIQ said. Michigan emerged as the top performer in value across markets, posting the smallest dollar sales decline at -1.6%. However, volume fell -3.8%, reinforcing the broad consumption challenges seen even in stronger markets. New Jersey led resiliency in volume, as cases slightly declined -0.3%, whereas dollar sales fell -1.9%. The results exemplify the challenging dynamic where revenue recovery lags volume progress. This dynamic is becoming increasingly relevant as buyers lean toward value-oriented purchases. Washington continued to deliver the softest volume performance among major states, with cases down -14.3% and dollar sales declining -8.8%. ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-34/ Last updated: 2026-09-15T05:02:43.000Z ### [The Southern Glazer’s Settlement: Are you serious?](https://irishliquorlawyer.com/liquor-industry-insights/the-southern-glazers-settlement-are-you-serious/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=e9165d7cef-EMAIL%5FCAMPAIGN%5F2026%5F09%5F14%5F09%5F44&utm%5Fmedium=email&utm%5Fterm=0%5F-e9165d7cef-587960459) **A joke of a settlement:** There is no gray area in these laws — Southern willfully and actively violated the law. The company illegally bribed retailers and developed strategies to conceal its crimes. Yet the federal government decided to give it a pass. The $12.5 million fine is essentially tip money to a company with $25 billion in revenue. Figures aren’t available on how much revenue Southern generated through these illegal programs, but I’m confident crime paid off here. (Irish Liquor Lawyer). ## [Donald Trump Jr.’s Bahamas Wedding Was Secretly Bankrolled by Russian Oligarch Close to Putin](https://www.propublica.org/article/donald-trump-jr-wedding-bankrolled-russian-oligarch-umar-kremlev-putin?ref=bevnews.net) The oligarch, Umar Kremlev, spent hundreds of thousands on expenses like renting out a private island. He appears to have met Trump Jr. only recently, but he attended the intimate wedding with a large group of other Russian guests. (ProPublica) ### Veritas Legacy Partners Closes Acquisition of Veritas Vineyard & Winery URL: https://bevnews.net/veritas-legacy-partners-closes-acquisition-of-veritas-vineyard-winery/ Last updated: 2026-09-15T02:16:13.000Z **Veritas Legacy Partners** said it closed on the acquisition of **Veritas Vineyard & Winery,** one of Virginia’s premier wine and vino-tourism destinations. The closing follows the transaction agreement announced earlier this year and marks a seamless transition into the winery’s next era of growth and stewardship. ![](https://win-advisor-media-library.s3.us-west-1.amazonaws.com/wp-content/uploads/2026/09/14134945/Veritas_Winery_Abby-Grace-Photography-181_0181.jpg) VLP was formed by Charlottesville, Va., entrepreneurs Architect Kurt Wassenaar and veteran real estate investor Eric Trebour. Veritas Legacy Partners was established to honor and expand the 27-year legacy created by founders Dr. Andrew and Patricia Hodson. As active co-owners, Wassenaar and Trebour maintain executive oversight while empowering a dedicated three-person operating team to lead day-to-day operations and strategic growth. Daily tasting room operations, wine club memberships, Farmhouse accommodations, weddings, and private events continue without interruption. As part of the closing, Veritas Legacy Partners announced a three-person executive operating team to lead the business forward: **Andy Murphy** steps into the role of Chief Executive Officer. Having served as VLP’s hospitality consultant prior to the acquisition, Andy brings executive leadership experience and an extensive background in luxury hospitality, strategy, and guest experience. **Emily Hodson** joins the executive operating leadership team and has been named Chief Production Officer and Head Winemaker, continuing her own legacy at Veritas as one of the most decorated winemakers in Virginia. Hodson will oversee all winemaking verticals — including still wines, sparkling wines, new products and expanded production services. **Allison Evanow** transitions from her consulting role on wine sales and marketing to Chief Commercial Officer. Bringing over 25 years of beverage industry experience across wine and craft spirits, Evanow oversees commercial operations, brand marketing, product innovation, and commercial wine services. Additionally, **George Hodson** transitions from CEO to Strategic Advisor, providing ongoing guidance and institutional continuity to the executive team. The acquisition represents the largest Virginia winery transaction brokered by a real estate agent to date. Terms of the transaction were not disclosed. ### Despite Unprecedent Early Harvest, Champagne Sees 'Exceptional Quality' Wines URL: https://bevnews.net/despite-unprecedent-early-harvest-champagne-sees-exceptional-quality-wines/ Last updated: 2026-09-15T02:07:47.000Z The 2026 growing season will be remembered as one of the most atypical in Champagne's history: severe spring frosts of historic intensity, an exceptionally early flowering period, and five heatwave episodes during the summer. Ripening progressed at an exceptional pace. The traditional harvest ban was announced on August 12, while the first vineyards had already begun picking as early as August 6\. From August 17 onwards, harvesting became widespread across the region, around 14 days earlier than in 2025\. The 2026 harvest is the earliest ever recorded in Champagne. Average agronomic yields are expected to reach a moderate level, mainly due to smaller bunch sizes resulting from drought conditions. Beyond volumes, however, the key takeaway from this year is the quality of the raw material: grapes reached maturity in exceptional sanitary condition. According to **Maxime Toubart,** president of the **Syndicat Général des Vignerons de la Champagne** and co-president of the Comité Champagne : “The 2026 growing season will be remembered as an atypical year that profoundly challenged many of our assumptions. Growers had to adapt their vineyard practices throughout the season. Their responsiveness and capacity to adapt were decisive in overcoming the challenges of this extraordinary harvest.” ### Feds to Provide Calif. $4M to Help Fight Glassywinged Sharpshooter URL: https://bevnews.net/feds-to-provide-calif-4m-to-help-fight-glassywinged-sharpshooter/ Last updated: 2026-09-15T01:42:05.000Z The U.S. Department of Agriculture (USDA) is providing $4 million in emergency funding to address the growing threat posed by the invasive glassy-winged sharpshooter (GWSS) in California, Rep. Mike Thompson (D-Calif.) announced. This funding will allow the CDFA to expand trace-forward investigations, increase inspections, destroy infested materials, and strengthen trapping and visual surveys at high-risk locations associated with recent GWSS-infested plant shipments. The Animal and Plant Health Inspection Service (APHIS) works with the CDFA and county agricultural commissioners through a long-standing cooperative program to manage and contain GWSS in California. The funding announcement follows congressional letters and a call between Thompson and USDA Undersecretary Hoskins about the importance of federal assistance to stop the spread of glassy-winged sharpshooters for California agriculture producers. USDA has been working in close collaboration with Secretary Karen Ross of the California Department of Food and Agriculture (CDFA) and county agricultural commissioners as they lead the response and conduct trace-forward activities. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-60/ Last updated: 2026-09-14T10:00:29.000Z ***Good Morning and Happy Monday, September 14, 2026.*** ### [Trump Says He'll End Tariffs on Irish Whiskey](https://bevnews.net/trump-says-hell-end-tariffs-on-irish-whiskey/) President Trump said he would remove a 10% tariff on Irish whiskey, a duty that currently fall under those imposed on all European Union wine and spirits exports to the U.S. Chris Swonger president/CEO, Distilled Spirits Association of the U.S., called the announcement "another positive step toward reducing barriers to spirits trade." Swonger noted the announcement followed an earlieer announcement removing tariffs of Scotch and all other UK whiskies. "As U.S. hospitality businesses enter the c ### [Is Brown-Forman Pursuing a 'Failing Strategy,' Rewarding Failure 'Lavishly'?](https://bevnews.net/brown-forman-5/) The accusations were about as serious as any could be. Brown-Forman's management had enriched itself despite a failing strategy and the board "is rewarding failure, and doing so lavishly and publicly." So said a letter written by two members of the family that controls Brown-Forman Corp. to 130 members of the family just before the annual family picnic, The Wall Street Journal reported three weeks ago. But were charges by W. Lyons Brown III and Stuart R. Brown, who signed the letter, true? We ***Thanks for reading. I'll be back tomorrow. – Joel*** --- ### ### Is Brown-Forman Pursuing a 'Failing Strategy,' Rewarding Failure 'Lavishly? URL: https://bevnews.net/brown-forman-5/ Last updated: 2026-09-14T03:42:36.000Z The accusations were about as serious as any could be. Brown-Forman's management had enriched itself despite a failing strategy and the board "is rewarding failure, and doing so lavishly and publicly." So said a letter written by two members of the family that controls **Brown-Forman Corp.** to 130 members of the family just before the annual family picnic, The Wall Street Journal reported three weeks ago. But were charges by W. Lyons Brown III and Stuart R. Brown, who signed the letter, true? We took a look, starting with the five largest publicly traded spirits-focused spirits producers with major U.S. sales. We kept things in the company's native currency, so Diageo was measured in British pounds, Pernod Ricard, Davide Campari-Milano, and Remy Cointreau were all measured in Euros, and Brown-Forman of course was measured in dollars. On that basis, Brown-Forman's results look pretty anemic. Only Remy Cointreau reported worse results over the five years from 2021 to 2025\. Remy's sales actually declined 2.5% over the period. At least Brown-Forman recorded higher sales – up 14.9% over the five years, far hehind Diageo (22.4%) and Pernod Ricard (24.2%), both of whom were left eating Davide Campari Milano's dust (40.4%). But the quality and capability of a company's management in any industry can be measured by its profits, not by its sales. And on that basis, Brown-Forman looks reasonably good. To be sure, not as good as Pernod Ricard, whose profits jumped 24.6% in the five years, or Campari, which posted a 17.7% profit advance. Brown-Forman had a five-year loss of 3.8%, significantly better than Diageo (-31.8%) or Remy (-16.1%). **The More Sales in U.S., the Worse the Performance** The cousins mentioned strategy. Brown-Forman historically has been focused on the United States, so of all the producers, it has more of its sales – 44.4% – in the U.S. than the other producers. The other producers generally report their sales based on the "Americas" or "North America," not simply the U.S. North America accounts for 39.4% of Diageo's sales. The Americas represent 28.8% of Pernod Ricard's sales, 27.5% of Campari's sales, and 37% of Remy's sales. Looking at sales vs. net income, it appears the more sales a company has in the U.S., the worse its profitability. That should not be a surprise because only in the U.S. and China are Western producers having serious difficulties. It is ironic that the two cousins criticize the company's strategy. Not until Owlsley Brown II took over the reins as CEO from their father,W. L. Lyons Brown Jr., did the company reorganize itself to aggressively pursue foreign markets. **Failing Strategy** Was Brown-Forman's business strategy a "failing strategy" as Lyons and his brother Stuart Brown charged in their letter? Based on the numbers, we don't think so. The difference between Diageo, Pernod Ricard and Campari and Brown-Forman and Remy is simply that B-F and Remy were much more focused on the U.S. market – and later to enter foreign markets. If that was a mistake, it was not a one-year or two-year or even five-year mistake. Rather, it arose from the company's culture which historically has been reasonably cautious. That's not unusual for a family business, but it may be for publicly held companies without family influence or control. One way to see just how conservative Brown-Forman is is to look at debt levels as a percentage of sales and profits. Here is the debt-sales ratio for five major bev/al companies: - Brown-Forman 55.9% - Pernod Ricard 113.4% - Constellation Brands 114.5% - Anheuser-Busch InBev 102.7% - MGP Ingredient 43.6% Three of the companies – Constellation, Pernod and AB-InBev – owe more than they sell in one year. Another way to see just how conservative Brown-Forman is is to look at the five companies' Net Debt/EBITDA ratio: - Brown-Forman 1.79x - Pernod Ricard 3.70x - Constellation 3.29x - AB-InBev 2.87x - MGP Ingredients 2.00x Yet another to measure a business's health is to look at its operating margin. Here Brown-Forman is on par with its spirits counterpart but a bit behind those in the beer business: - Brown-Forman 25.5% - Pernod Ricard 25.8% - Constellation 29.8% - AB-InBev 26.0% - MGP Ingredients (17.6%) So, it would seem that the charge that the company has a losing strategy is clearly a bit of a stretch, to say the least. ### **But Is Management Enriching Itself?** In their letter to other family members, the cousins said "the board is rewarding failure and doing so lavishly." As demonstrated above, the company's operations seem to have been at least as good as any other bev/al company. If the comment refers to the rejection of the Pernod Ricard and Sazerac approaches, the short answer to that is the Latin phrase, "Vox populi, vox Dei." (The Voice of the People is the Voice of God." According to the proxy statement for the recent annual meeting, "In connection with the contemplated (Pernod Ricard) transaction, **management** retained Pearl Meyer, an independent external compensation consultant with deep expertise in transaction-related practiees ... to advise on executive compensation matters specific to the contemplated transaction." Needless to say, Pearl Meyer did what it was expected to do. It said management deserved a bonus because "executives leading complex transactions assuming a materially expanded scope of responsibility." Here's what the proxy statement did not disclose, but The Wall Street Journal did: Brown-Forman's CEO, Lawson Whiting, and George Garvin Brown IV, a former Brown-Forman chairman, "explored a potential merger with Pernod Ricard." It's not clear whether Whiting and Garvin Brown, who was acting on behalf of Wolf Penn Branch, a Brown family entity that controls a majority of the Brown family's stock in the company, approached Pernod, or whether they were responding to a feeler from Pernod. At any rate, the merger did not go through, but the board awarded Whiting a special cash bonus of $2,712,765\. Other executive officers also received bonuses totaling $3,539,963. In addition, on July 3, Whiting was awarded a special one-time performance-based restricted stock units which Brown-Forman valued at $5,638,958\. The units mature over three years and could ultimately could result in Whiting receiving as few as 102,155 or as many as 306,485 units. The other "named executive officers" also received similar units which Brown-Forman generally valued at about $1 million. Brown-Forman didn't describe the July 3 award as being in relation to the Pernod Ricard merger talks. Instead, it said it was "in response t a specific and extraordinary set of circumstances: the Company's ongoing strategic transformation demands sustained cohesive executive leadership at a time when the macroeconomic environment has created significant uncertainty and an intensely competitive market for senior talent." On July 24, the day after the annual meeting, Brown-Forman also awarded Whiting additional performance-based restricted stock units valued at $5,133,747 and stock-settled appreciation rights valued at $2,366,434. ### **But What About the Stock Market?** Yes, Brown-Forman's stock is down significantly. Three years ago, it Brown-Forman Corp Class A (BF.A) was $26.78\. Exactly three years prior (September 8, 2023), the stock closed at $65.59. But so are most other bev/al stocks. It's a miserable time to be in the business. Management can't control that. It should only be responsible for what it can control, and on that basis, Brown-Forman looks pretty good. We gave Brown-Forman several opportunities to comment on various portions of this article, but the company declined. ### Trump Says He'll End Tariffs on Irish Whiskey URL: https://bevnews.net/trump-says-hell-end-tariffs-on-irish-whiskey/ Last updated: 2026-09-14T02:11:17.000Z President Trump said he would remove a 10% tariff on Irish whiskey, a duty that currently fall under those imposed on all European Union wine and spirits exports to the U.S. **Chris Swonger** president/CEO, **Distilled Spirits Association of the U.S.,** called the announcement "another positive step toward reducing barriers to spirits trade." Swonger noted the announcement followed an earlieer announcement removing tariffs of Scotch and all other UK whiskies. "As U.S. hospitality businesses enter the critical holiday season, this action will provide a welcome boost for retailers, restaurants, consumers and the American economy,” he added. The Irish Whiskey Association said it welcomed the announcement and said it would continue to work with its EU and U.S. counterparts to secure a return to the zero-for-zero tariffs for all bev/al exports. "Nothing exemplifies the US-Ireland trade relationship better than Irish Whiskey," IWA Director Eoin ⁠O ​Caitin said in a statement. He made the announcement at the end of a visit to Ireland on Sunday. He met Irish Prime Minister Michael Martin in Dublin Saturday as he began a 48-hour visit to the country. "Taoiseach (Ireland's Prime Minister) and I talked ​about it and Shane (golfer Shane Lowry) talked about it and everybody has been bugging me saying 'would you do me a favor? It's so unfair what's going on. Could you possibly take the ​tariffs off of Irish whiskey?," Trump said."And I said on behalf of the ​United States of America, I am going to take the tariffs off Irish whiskey," he announced ‌to ⁠loud cheers from the crowd. Irish golf fans at the Irish Open chanted "U-S-A" after Trump made the announcement at the Trump International Golf Club in Doonbeg, Ireland. The move will remove an advantage some distillers in Northern Ireland had over competitors in the Republic of Ireland following the end of tariffs on all UK-made whiskey which Trump announced in May. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-57/ Last updated: 2026-09-11T10:00:05.000Z ***Good Morning, and Happy Friday, September 11, 2026*** ### [Southern Glazer's to Pay $12.5 Million to Resolve Bribery Case](https://bevnews.net/southern-glazers-2/) Southern Glazer’s Wine & Spirits agreed to pay $12.5 million as part of a non-prosecution agreement (NPA) with the U.S. Justice Department for bribing employees of alcohol retailers, including chain grocery stores, to induce them to purchase alcohol distributed by SGWS. Several Southern Glazer’s executives, including several Vice Presidents, were directly involved in the bribery scheme and participated in falsification of documents to conceal it. The scheme, which used third-party vendors ... ### [Hot Coffee and Tea Linked to Esophageal Cancer: Study](https://bevnews.net/hot-coffee-and-tea-linked-to-esophageal-cancer-study/) A just-released study finds that drinking coffee or tea at "very hot" temperatures (defined by the World Health Organization as 149 Degree Fahrenheit or higher) is associated with a three-fold greater risk of developing esophageal squamous cell carcinoma than drinking the same beverage "warm." ### [New Study Highlights Positive Health Effects of Wine Antioxidants](https://bevnews.net/wine-antioxidants/) A new study highlighting the positive health effects of a wine enriched with polyphenols, which are antioxidants, has just been published in Food & Function, a journal of the Royal Society of Chemistry. The research evaluated the effects of moderate consumption of a reduced-alcohol wine enriched with polyphenols derived from grape skins, compared with a traditional wine. This was assessed through a randomized clinical trial involving adults who were overweight or met at least one diagnostic criteria ### [Calif. Wineries Get More Access to Consumers](https://bevnews.net/calif-wineries-get-more-access-to-consumers/) Small California wineries will get broader access to certified farmers markets under a new California that permits farm wineries that purchase winegrapes from other growers to sell at farmers markets. Under current law, only wine produced from estate-grown fruit could be sold at farmers markets. The new law also permits three winegrowers to conduct instructional tastings during a market's operating hours. ### [Italian Winery to Donate to U.S. Organic Farmers' Association for Fly-In](https://bevnews.net/italian-winery-to-donate-to-u-s-organic-farmers-association-for-fly-in/) Candoni Wines said it is donating $2 for every case of Candoni Organic Wines sold in September to the Organic Farmers' Association (OFA). The money will contribute to travel, training and preparation for the OFA members who will meet with members of Congress to discuss OFA's priorities. The 2026 fly-in was in March. Among the topics OFA sought to educate its members about were protecting U.S. organic farmers against fraudulent imported products and expanding the Organic Certification Cost Share ### [Jameson's $5M Nationwide Bar Tab for Football Fans](https://bevnews.net/jamesons-5m-nationwide-bar-tab-for-football-fans/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/Jameson-Irish-Whiskey-the-Official-Spirits-Sponsor-of-the-National-Football-League-1.jpg)](https://bevnews.net/jamesons-5m-nationwide-bar-tab-for-football-fans/) Jameson Irish Whiskey, the Official Spirits Sponsor of the National Football League (NFL), is picking up fans' first round of drinks with America’s Biggest Round - an up to $5 million nationwide bar tab. Jameson Irish Whiskey, the Official Spirits Sponsor of the National Football League (NFL), said it is picking up fans' first round of drinks with "America's Biggest Round" - an up to $5 million nationwide bar tab. To help kick things off, Jameson is teaming up with two-time Super Bowl Champion Eli Manning, a guy who knows a thing or two about unforgettable gameday moments. ### [SG hires A-B exec to lead new division](https://bevnews.net/sg-hires-a-b-exec-to-lead-new-division/) Southern Glazer’s Wine & Spirits named Glendal Vandenbempt as Managing Director of the newly established Gold Division, effective Oct. 5,. In this role, he will lead the corporate Gold Division, a business unit of Southern Glazer's Beverage Company, providing support across New York and Colorado, and overseeing the Anheuser-Busch portfolio in all markets where Southern Glazer’s represents Anheuser-Busch brands. Vandenbempt will report directly to Mark Chaplin, President, Commercial Sales. Vande ### [A Note From Joel – Remembering 9/11 and the NBWA Convention](https://bevnews.net/a-note-from-joel-remembering-9-11-and-the-nbwa-convention/) Twenty-five years ago today, I was attending the National Beer Wholesalers Association convention in Las Vegas. As I rolled out of bed to get ready for a 7:30 a.m. presentation, I turned on the TV to hear a network morning show comment that it was so strange that a plane had crashed into the World Trade Center. It must have been an accident; perhaps the pilot had a massive heart attack. After all, a plane had flown into the Empire State Building in the late 1930s. As I stepp ### [What I'm Reading --](https://bevnews.net/what-were-reading-168/) ***Thanks for Reading. I'll be back Monday. Have a wonderful weekend. – Joel*** --- ### ### A Note From Joel -- Remembering 9/11 and the NBWA Convention URL: https://bevnews.net/a-note-from-joel-remembering-9-11-and-the-nbwa-convention/ Last updated: 2026-09-11T04:37:15.000Z **A Note from Joel –** Twenty-five years ago today, I was attending the **National Beer Wholesalers Association** convention in Las Vegas. As I rolled out of bed to get ready for a 7:30 a.m. presentation, I turned on the TV to hear a network morning show comment that it was so strange that a plane had crashed into the World Trade Center. It must have been an accident; perhaps the pilot had a massive heart attack. After all, a plane had flown into the Empire State Building in the late 1930s. As I stepped into the bathroom, I heard the female anchor say, "Oh my God! There's another one. This must not be an accident." I went ahead, got dressed and went to the meeting room and later to the grand ballroom to see how NBWA would handle this. They announced the program would go on Monday and Tuesday, but would conclude with the Tuesday evening reception. After the morning's major meeting, I stood against a pillar and watched as wholesalers and others tried to find ways to get back home. Some argued with airline customer service reps, others sought to rent cars or buses. One decided to simply buy a bus. He would worry about selling it when he got home. Later, I heard two wholesalers discuss the days events. One said United had said to call back tomorrow when they expected to resume flights. Another said he was told by a reservation agent for Southwest, "Sir, I don't care what United says. Our management says we're not flying until Friday at the earliest." He had joined the crowd at the phone banks. Thursday evening I mentioned to a waitress that I had heard flights might resume Friday. "See if you can get on National," she said. I was able to book a flight with no problem. When we got to the airport there were lines snaking out of the terminal. There was no line for National; I was able to walk straight into the counter where I got my ticket. The flight was probably the nicest I've ever had in my life. I was home in New Jersey in time for dinner. ### What We're Reading -- URL: https://bevnews.net/what-were-reading-168/ Last updated: 2026-09-11T04:14:25.000Z ## [**OSU research helps Pinot noir producers rethink yield and quality**](https://extension.oregonstate.edu/news/osu-research-helps-pinot-noir-producers-rethink-yield-quality?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=0da4ec7c10-EMAIL%5FCAMPAIGN%5F2026%5F09%5F09%5F09%5F27%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-75df4ebc77-587960459) A decade-long OSU study tested whether cluster thinning — removing grape clusters before harvest — consistently improved Pinot noir fruit and wine quality. (Oregon State University Extension Service) ## [There’s a new reason to visit this oft-overlooked coastal California wine region](https://www.sfchronicle.com/food/wine/article/edna-valley-san-luis-obispo-22415163.php?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=0da4ec7c10-EMAIL%5FCAMPAIGN%5F2026%5F09%5F09%5F09%5F27%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-75df4ebc77-587960459) The San Francisco Chronicle's senior wine reporter, Jess Lander, plans a trip to San Luos Obospo's Edna Valley and its wineries. ### Southern Glazer's to Pay $12.5 Million to Resolve Bribery Case URL: https://bevnews.net/southern-glazers-2/ Last updated: 2026-09-11T04:40:44.000Z **Southern Glazer’s Wine & Spirits** agreed to pay $12.5 million as part of a [non-prosecution agreement](https://www.justice.gov/usao-ndca/media/1461006/dl?inline&ref=bevnews.net) (NPA) with the U.S. Justice Department for bribing employees of alcohol retailers, including chain grocery stores, to induce them to purchase alcohol distributed by SGWS. Several Southern Glazer’s executives, including several Vice Presidents, were directly involved in the bribery scheme and participated in falsification of documents to conceal it. The scheme, which used third-party vendors to generate false invoices to conceal the flow of money from Southern Glazer’s included cash, prepaid gift cards, flights, golf trips, resort stays, and luxury goods. In the agreement, Southern Glazer’s admitted to and acknowledged responsibility for the acts of individuals employed by the company, which included years of improper payments and benefits to various alcohol retailer employees in connection with the promotion, purchase, maintenance, and placement of certain alcohol products distributed by Southern Glazer’s, and the use of third-party vendors and false invoices generated to conceal the practice. Several Southern Glazer’s executives based in California, including several Vice Presidents, were directly involved in the conduct, which included substantial cash payments, prepaid gift cards, flights, golf trips, resort stays, and luxury goods, along with participation in the falsification of documents. In addition to Southern Glazer’s monetary payment of $12.5 million to the United States, the company agreed to implement robust steps to enhance compliance with federal and state laws prohibiting bribery and other improper payments. It also agreed to continue to cooperate with the government in connection with any criminal prosecutions related to the matter, including against current or former employees of the company. In a statement, **Wayne E. Chaplin**, SGWS president/CEO, said: "This conduct does not reflect Southern Glazer's values, culture, or standards and it will not be tolerated. Our success has always been built on winning the right way. We are gratified to resolve the investigation in this fashion, and to be able to focus on earning the trust of our customers, supplier partners, and employees through ethical business practices, strong compliance oversight, and accountability at every level of the organization.” The 42-page [agreement](https://www.justice.gov/usao-ndca/media/1461006/dl?inline&ref=bevnews.net) explicitly credits the actions and investments SGWS made to strengthen its compliance program over the past several years. These efforts included augmented and reorganized staff, new procedures and policies, proactive monitoring and auditing, and strong internal enforcement. "This case serves as an important reminder that industry members are accountable not only for their own conduct, but also for the actions taken on their behalf by third-party affiliates," **Alcohol & Tobacco Tax & Trade Bureau** said in a statement. "Third parties, likewise, are responsible for any illegal activities they carry out on behalf of an industry member. "TTB takes trade practice enforcement seriously and will continue to actively pursue trade practice violations to ensure that law-abiding businesses do not lose competitive ground because of the illegal actions of a few. No one should have to pay to play." TTB invited anyone aware of unlawful trade practices to report them by email at [TradePractices@ttb.gov](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=TradePractices@ttb.gov&ref=bevnews.net) "One of government’s top jobs is to ensure a level playing field for American business. Southern Glazer’s employees tried to distort the wine and spirits market in California through bribes and other improper conduct and in the end it was the consumer that lost out,” said U.S. Attorney **Craig Missakian**. He added: “Our office takes this kind of conduct seriously and we are committed to making sure everyone plays by the same rules, which will mean lower prices and more choices for the California consumer. By refusing to compete honestly, the company didn’t just harm its competitors and consumers — it struck at the heart of the American tradition of fair and open competition.” The prosecution is the result of a joint investigation by TTB, and the Internal Revenue Service – Criminal Investigation service with support from the Treasury Executive Office for Asset Forfeiture. ### Jameson's $5M Nationwide Bar Tab for Football Fans URL: https://bevnews.net/jamesons-5m-nationwide-bar-tab-for-football-fans/ Last updated: 2026-09-11T03:01:04.000Z **Jameson Irish Whiskey**, the Official Spirits Sponsor of the National Football League (NFL), said it is picking up fans' first round of drinks with *"America's Biggest Round" -* an up to $5 million nationwide bar tab. To help kick things off, Jameson is teaming up with two-time Super Bowl Champion **Eli Manning**, a guy who knows a thing or two about unforgettable gameday moments. Eli won't just be cheering from the sidelines; he'll be rallying fans, sharing his ultimate gameday rituals, and reminding everyone that nothing beats the energy of watching football surrounded by fellow fans with a smooth drink in hand. **In select markets, fans across the country can head to their favorite local bar to claim their share of the $5 million tab:** - **Scan & Claim:** Click [here](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4769178-1&h=3635502487&u=https%3A%2F%2Fwww.jamesonwhiskey.com%2Fen-us%2Ffirst-round-on-jameson&a=here&ref=bevnews.net)[ ](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4769178-1&h=2972280246&u=https%3A%2F%2Fwww.jamesonwhiskey.com%2Fen-us%2Ffirst-round-on-jameson&a=%C2%A0&ref=bevnews.net)or scan dedicated in-bar QR codes on coasters and table tents to unlock local offers. - **Up to $20 Cash Back:** In participating rebate states, consumers who order a Jameson drink can upload their receipt to receive up to $20 cash back via Paypal or Venmo. - **Sweepstakes:** In eligible sweepstakes states, fans can enter for a chance to win $20 via PayPal or Venmo for their next round. - **Find Your Bar:** Fans can use the interactive Jameson Sports Bar Locator to discover local spots hosting watch parties, signature menu offerings, and gameday rituals—whether it's Green Tea Shots, Jameson Ginger & Lime, or their go-to Jameson favorite. To learn more about *America's Biggest Round*, find local gameday bars, or view signature matchday cocktail recipes, visit JamesonWhiskey.com and follow [@JamesonUS](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4769178-1&h=388872646&u=https%3A%2F%2Fwww.instagram.com%2Fjamesonus%2F&a=%40JamesonUS&ref=bevnews.net). ### Hot Coffee and Tea Linked to Esophageal Cancer: Study URL: https://bevnews.net/hot-coffee-and-tea-linked-to-esophageal-cancer-study/ Last updated: 2026-09-11T02:48:37.000Z Despite what the public hears, it's not just alcohol that is associated with cancer. A just-released study finds that drinking coffee or tea at "very hot" temperatures (defined by the World Health Organization as 149 Degree Fahrenheit or higher) is associated with a three-fold greater risk of developing esophageal squamous cell carcinoma than drinking the same beverage "warm." Drinking six or more "very hot" beverages a day was associated with a 71% higher risk, the study found. Those who drank their coffee or tea "hot" had a nearly two-fold risk of developing the cancer, Dr Keren Papier, lead researcher and senior nutritional epidemiologist at Oxford Population Health, said. “International research has shown for some time that drinking beverages like mate at very high temperatures, as is typical in South America, is linked to increased risk of certain oesophageal cancers,” she explains. “What was less clear was whether this also applied to the temperatures at which hot drinks are usually consumed in Western populations.” With funding from Cancer Research UK, Papier and her team analysed data from almost 1 million UK adults to uncover possible signs of a similar link here. Esophageal SCC is relatively uncommon in the UK, with people having around a 1% lifetime risk of being diagnosed, so even if someone’s risk increases it will still be quite low overall, Cancer Research UK noted. More research is still needed to understand exactly how drink temperature may affect our risk of developing Esophageal SCC. In this article, we’ll explore what the evidence tells us so far. The research involved data from about 980,000 UK adults through the UK Biobank and the Million Women Study. “This is now the largest study to look at that question in a UK population, where many people drink tea and coffee daily,” says Papier. “It adds to existing evidence that drinking very hot drinks could increase the risk of oesophageal squamous cell carcinoma.” It’s important to note that the study did not find that consuming tea and coffee increased the risk of oesophageal SCC – the risk was associated with the temperature of any hot beverage that was consumed. As usual with scientific studies, there are questions to be answered in the future. One obvious one is exactly what temperature could increase the risk of oesophageal cancer. To reduce one's risk is simple: Since it is the thermal injury (the heat) that causes the damage, and not the coffee or tea, one obvious precaution is to let hot beverages cool down for a few minutes until they are comfortable to drink. ### Study Highlights Positive Effects of Wine Antioxidants URL: https://bevnews.net/wine-antioxidants/ Last updated: 2026-09-11T04:51:09.000Z A new study highlighting the positive health effects of a wine enriched with polyphenols, which are antioxidants, has just been published in Food & Function, a journal of the Royal Society of Chemistry. The research evaluated the effects of moderate consumption of a reduced-alcohol wine enriched with polyphenols derived from grape skins, compared with a traditional wine. This was assessed through a randomized clinical trial involving adults who were overweight or met at least one diagnostic criterion for metabolic syndrome, such as elevated fasting blood glucose. Participants drank one glass of wine (125 mL for women and 250 mL for men) with lunch and dinner for five to six weeks. At the end of this period, the results showed improvements in some of the health parameters measured, including reduced levels of alanine aminotransferase, a marker of liver health. In addition, unlike the control wine for certain parameters, the polyphenol-enriched wine prevented the increase in uric acid levels observed in the control group and reduced plasma kynurenine levels, both of which are associated with inflammatory processes. “The most significant contribution of this study is that it provides scientific evidence obtained in humans through a controlled clinical trial on the effects of consuming a wine characterized by its high polyphenol content on certain biomarkers of both liver health and inflammation in blood serum and plasma. The results open up opportunities for further research into the potential of antioxidants found in grapes and into how food innovation can contribute to the development of products with differentiated characteristics,” said Felipe Ávila, PhD in Chemistry, Associate Professor and Head of the Department of Nutrition and Food Sciences at Universidad de Talca, and a specialist in oxidative stress, antioxidants and bioactive food compounds. The study was conducted by researchers from the Pontificia Universidad Católica de Chile y Universidad de Talca and co-funded by CORFO (independent Chilean government agency that supports entrepreneurship, innovation, and the country’s economic competitiveness). The **Viña Concha y Toro’s Center for Research & Innovation** supplied the wine enriched with polyphenols extracted from grape skins, a common by-product of winemaking, using a technique developed in its laboratories. This increased the wine’s concentration of polyphenols, anthocyanins and flavonoids, as well as its antioxidant capacity. The research was also selected for the cover of the Food & Function issue, a distinction reserved for work of particular scientific relevance. The publication marks another milestone for the Center for Research and Innovation, reaffirming its commitment to science-based innovation and to developing solutions that contribute to a sustainable future for the industry. “This publication demonstrates how research and innovation can generate new knowledge from resources inherent to winemaking. We are proud that work carried out in Chile has been recognised by a prestigious international scientific journal and also selected for the cover of the issue,” said Gerard Casaubon, one of the authors at the Center for Research & Innovation. ### Italian Winery to Donate to U.S. Organic Farmers' Association for Fly-In URL: https://bevnews.net/italian-winery-to-donate-to-u-s-organic-farmers-association-for-fly-in/ Last updated: 2026-09-11T01:28:36.000Z **Candoni Wines** said it is donating $2 for every case of Candoni Organic Wines sold in September to the Organic Farmers' Association (OFA). The money will contribute to travel, training and preparation for the OFA members who will meet with members of Congress to discuss OFA's priorities. The 2026 fly-in was in March. Among the topics OFA sought to educate its members about were protecting U.S. organic farmers against fraudulent imported products and expanding the Oranic Certification Cost Share Program, which helps funds certification. ### SG hires A-B exec to lead new division URL: https://bevnews.net/sg-hires-a-b-exec-to-lead-new-division/ Last updated: 2026-09-11T00:07:15.000Z **Southern Glazer’s Wine & Spirits** named **Glendal Vandenbempt** as Managing Director of the newly established Gold Division, effective Oct. 5,. In this role, he will lead the corporate Gold Division, a business unit of Southern Glazer's Beverage Company, providing support across New York and Colorado, and overseeing the Anheuser-Busch portfolio in all markets where Southern Glazer’s represents Anheuser-Busch brands. Vandenbempt will report directly to **Mark Chaplin**, President, Commercial Sales. Vandenbempt brings more than 18 years of global experience in the consumer goods industry, spanning sales, operations, technology, finance, and more. During his areer at **Anheuser-Busch InBev**, he held several executive leadership roles across North America and Europe, most recently as VP-Integrations within the Business and Wholesaler Development, U.S. team, where he led national strategic partnerships, commercial strategy, digital initiatives, and route to market transformation efforts. Previous roles included VP-Digital Sales and Operations U.S., VP-Technology Strategy & Deployment, North America, and Executive Director of On Premise (HORECA) for Belgium. ### Calif. Wineries Get More Access to Consumers URL: https://bevnews.net/calif-wineries-get-more-access-to-consumers/ Last updated: 2026-09-10T23:51:08.000Z Small California wineries will get broader access to certified farmers markets under a new California that permits farm wineries that purchase winegrapes from other growers to sell at farmers markets. Under current law, only wine produced from estate-grown fruit could be sold at farmers markets. The new law also permits three winegrowers to conduct instructional tastings during a market's operating hours. They must be conducted in a separate area of the market, and customers cannot leave that area with an open container of wine. Winegrowers may pour no more than 3 ounces per person per day and may sell no more than 5,000 gallons annually through all certified farmers market permits they hold. Instructional tastings also will be subject to California’s Responsible Beverage Service training requirements. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-59/ Last updated: 2026-09-10T10:00:23.000Z ***Good Morning and Happy Thursday, September 10, 2026.*** ### [Molson Coors Value Portfolio: 5th Largest Beer Company in America](https://bevnews.net/molson-coors-value-portfolio-5th-largest-beer-company-in-america/) Taken all by itself, Molson Coors Beverage Co.'s value portfolio – Miller High Life, Keystone and Keystone Light – would be the 5th largest beer company in America CEO Rahul Goyal told the Barclays Consumer Goods Conference. He and CFO Tracey Joubert explained why Molson Coors is focusing on its value portfolio, aside from the simple issue of size. First, consumers are looking for brands that mean something but at a price point that is reasonable. Second, that share can mean profit, Joubert exp ### [Midwest Premium 3.25 Times Higher in Just 1 Year](https://bevnews.net/midwest-premium-3-25-times-higher-in-just-1-year/) The "Midwest Premium" – an extra regional cost added to the base London Metal Exchange price of aluminum to cover local delivery, logistics and trade tariffs – has more than tripled in a year, Tracey Joubert, CFO, Molson Coors' Beverage Co., told the Barclays Consumer Packaged Goods Conference. That takes a big chunk out of Molson Coors' three-year, $450 million cost-cutting program. To try to offset that Joubert said, the company will continue to look at productivity capabilities that it's bui ### [Wine – But Not Spirits – Showing Signs of Improvement in July](https://bevnews.net/wine-but-not-spirits-showing-signs-of-improvement-in-july/) Wine and spirits are starting to diverge. That's according to SipSource. At first glance, July was just more of the same wine is showing signs of improvement, while spirits continue to face deeper revenue and premiumization pressure. for the U.S. wine and spirits market. Total wine and spirits volume declined 6.8% over the last 12 months, while revenue fell 6.1%. Over the last three months, volume was down 6.2% and revenue declined 6.1%. Underneath those relatively stable topline numbers, ho ### [MGP Launches MGP Bourbon](https://bevnews.net/mgp-launches-mgp-bourbon/) MGP, which has only sold to other distillers, is launching MGP, its first-ever namesake brand, bringing the legendary distiller’s whiskey and spirits expertise directly to consumers under its own name for the first time. The launch coincides with the return of the MGP Distillery name to the historic Lawrenceburg. Inc., operation, marking a new chapter for the operation. The brand debuts with MGP Chapter One: Out of the Shadows, a limited-edition, 10-year-old straight bourbon whiskey that pays ### [Wine Institute Tests New Approach to Coordinated Storytelling During California Wine Month](https://bevnews.net/wine-institute-tests-new-approach-to-coordinated-storytelling-during-california-wine-month/) Wine Institute is offering California wineries, regions and industry partners a free digital toolkit for California Wine Month to encourage consumers who choose to drink to rethink when, where and how wine fits into their lives. It gives ready-to-use resources to join the conversation while contributing their own voices and stories. Recent consumer research conducted by Material for Wine Market Council points to consumers’ desire for wine to feel simpler, more relatable and easier to make thei ### [Study Finds Reason Same Wine from Different Regions Tastes Different](https://bevnews.net/study-finds-reason-same-wine-from-different-regions-tastes-different/) Regional microbial imprints can remain detectable under commercial winemaking conditions, according to a new study in Applied and Environmental Microbiology. The study shows that inoculated fermentations do not “override” native microbial diversity and demonstrates that vineyard management and environmental conditions matter in the quality of wine. The study helps explain why wines from different regions taste distinct even when made with similar techniques ### [Mijeunta Tequila Marks 5 Years Partnering with Women's Earth Alliance](https://bevnews.net/mijeunta-tequila-marks-5-years-partnering-with-womens-earth-alliance/) For the fifth consecutive year, to commemorate Hispanic Heritage Month and Día de los Muertos, Mijenta Tequila, the award-winning, sustainable and additive-free tequila from the highlands of Jalisco, today announced that it is partnering with Women’s Earth Alliance (WEA), which strengthens women’s leadership to restore ecosystems, build resilient local economies, and support the health and well-being of communities. From Sept. 15 through Nov. 2, a portion of Mijenta's sales proceeds will go to ### [3 Wash. State Wineries Launch Nationwide Search for 100+ Sales Ambassadors](https://bevnews.net/3-wash-state-wineries-launch-nationwide-search-for-100-sales-ambassadors/) Designed for experienced independent contractors with strong distributor and account relationships, the ongoing Sales Ambassador Program offers a unique opportunity to build distribution, increase market visibility, and drive sales while earning uncapped commission and performance incentives. The program creates a massive powerhouse sales team representing three of Washington State’s most dynamic production houses: Evergreen Family Wines (Alki, Caliche, Milbrandt, Luke and more), Real Wine Col ### [Mize to Lead Colo. Viticulture & Enology Assn.](https://bevnews.net/who-what-229/) Colorado Association for Viticulture & Enology (CAVE) announced today that Alexandra Mize has been named the organization’s next Executive Director, following a nationwide search. Mize succeeds longtime Executive Director Cassidee Shull, who announced earlier this summer that she would step down following nearly 15 years of leadership. During Shull’s tenure, CAVE expanded its statewide educational and advocacy efforts, elevated Colorado Mountain Winefest to national recognition, grew the VinCO ### [Alma Rosa Winery Deepens Support of Health with $100,000 Gift for One Mind Music Festival](https://bevnews.net/alma-rosa-winery-deepens-support-of-health-with-100-000-gift-for-one-mind-music-festival/) Alma Rosa Winery & Vineyards, a leading producer of Pinot Noir and Chardonnay from Santa Barbara County’s Sta. Rita Hills AVA, is expanding its longstanding commitment to mental health advocacy with a $100,000 donation to One Mind and a major sponsorship of the 32nd Annual One Mind Music Festival. Presented by Bank of America and Bristol Myers Squibb, the festival takes place Saturday, Sept. 19, at Staglin Family Vineyard in Napa Valley. The commitment brings together two California wineries fr ***Thanks for reading. I'll be back tomorrow. – Joel*** ### ### MGP Launches MGP Bourbon, Its 1st Under Its Own Name URL: https://bevnews.net/mgp-launches-mgp-bourbon/ Last updated: 2026-09-10T22:10:27.000Z For the first time, **MGP Ingredients**, which is well known as a contract distiller, is launching a product under its own name, [**MGP**](https://mgpdistillery.com/brands/?ref=bevnews.net). Wth this launch, the **MGP Distillery** name returns to the historic [Lawrenceburg. Ind., operation](https://mgpdistillery.com/about/?ref=bevnews.net), marking a new chapter for the operation. The MGP brand debuts with **MGP Chapter One: Out of the Shadows**, a limited-edition, 10-year-old straight bourbon whiskey that pays tribute to MGP’s decades-long influence on American whiskey and the craftsmanship behind some of the industry’s most acclaimed spirits. Bottled at111 proof, MGP Chapter One: Out of the Shadows is crafted from the distillery’s historic LBSV mashbill of 60% corn, 36% rye and 4% malted barley. Master Distiller **Ian Stirsman** selectively blended barrels aged for a full decade in Rickhouse G, one of the distillery’s most celebrated warehouses, to showcase the character of MGP’s signature high-rye whiskey. MGP Chapter One: Out of the Shadows debuts at the Kentucky Bourbon Festival this weekend and will then be available in limited quantities nationwide this fallfor a suggested retail price of $69.99 per 750mL bottle. MGP Ingredients also has a branded spirits arm that includes brands such as Remus, Penelope, and Rossville Union. The new MGP launch is specifically the company’s first namesake brand, bringing a product to market under the MGP name itself. ### Mijeunta Tequila Marks 5 Years Partnering with Women's Earth Alliance URL: https://bevnews.net/mijeunta-tequila-marks-5-years-partnering-with-womens-earth-alliance/ Last updated: 2026-09-10T01:02:06.000Z For the fifth consecutive year, to commemorate Hispanic Heritage Month and Día de los Muertos, **Mijenta** Tequila, the award-winning, sustainable and additive-free tequila from the highlands of Jalisco, today announced that it is partnering with Women’s Earth Alliance (WEA), which strengthens women’s leadership to restore ecosystems, build resilient local economies, and support the health and well-being of communities. From Sept. 15 through Nov. 2, a portion of Mijenta's sales proceeds will go to support WEA's Women’s Sustainability & Health programs in Mexico. During this period, Mijenta will donate to WEA $1.00 from each bottle depleted to help fund this initiative. Since the beginning of the partnership in 2022, WEA has identified and partnered with six women-led groups across Mexico that are advancing food sovereignty, strengthening water resilience, restoring ecosystems and building eco-enterprises that support sustainable livelihoods. Together, these organizations have achieved significant and measurable impact: - Nearly 2,800 women and girls trained in sustainable practices, leadership and ecological stewardship - More than 835,000 people reached through environmental initiatives and community education - 3,500 hectares of marine ecosystems, including coral reefs and kelp forests, protected and restored annually - More than 300 hectares of cloud forest conserved and restored - Nearly 35 hectares of agroforestry systems established to strengthen biodiversity and food production “From preserving ancestral agricultural products and methods, to protecting endangered forests and oceans, to building educational programs, to defending women’s and indigenous rights, I continue to be overwhelmed and inspired by the work the women leading these programs have accomplished across Mexico,” said **Elise Som**, Mijenta’s Co-Founder and Director of Sustainability. ### Wine -- But Not Spirits -- Showing Signs of Improvement in July URL: https://bevnews.net/wine-but-not-spirits-showing-signs-of-improvement-in-july/ Last updated: 2026-09-10T00:53:56.000Z Wine and spirits are starting to diverge.That's according to SipSource. At first glance, July was just more of the same wine is showing signs of improvement, while spirits continue to face deeper revenue and premiumization pressure. for the U.S. wine and spirits market. Total wine and spirits volume declined 6.8% over the last 12 months, while revenue fell 6.1%. Over the last three months, volume was down 6.2% and revenue declined 6.1%. Underneath those relatively stable topline numbers, however, an important divergence is emerging: wine and spirits are beginning to tell different stories. Spirits remain under pressure. Latest three-month volume declined 5.7%, while revenue fell a steeper 7.1%. Both weakened from June, with revenue deteriorating by 130 basis points. The growing gap between volume and revenue points to continued pressure on premiumization as consumers instead prioritize value. Price-tier performance reinforces that trend. Every spirits price segment is now down more than 5% in revenue, and the $50–$99.99 range declined 9.5%. Combined, spirits priced above $50 saw revenue fall 8.9% – a sign that higher-priced bottles are taking a disproportionate hit. Wine, while still challenged, is moving in a more encouraging direction. Latest three-month volume declined 6.8%,an improvement of 110 basis points from June, while revenue was down 4.2%. Unlike spirits, higher-priced wine continues to demonstrate greater resilience. Revenue trends improve significantly at $16 and above, with the $50+ segment growing revenue 0.9% over the latest 12 months. There are also pockets of meaningful wine growth. Champagne revenue increased 14.7% in the latest three months, Prosecco grew 10.2%, and Sauvignon Blanc increased 3.2%. One trend both categories share is the relative strength of on-premise sales. Total wine and spirits on-premise volume declined 2.8% over the latest 12 months, compared with a steeper 7.5% decline off-premise. As we move through the second half of 2026, the key question is whether this divergence continues. Spirits need stabilization in both revenue and premium price points, while wine will look to build on improving trends and strength in sparkling and higher-priced segments. The topline market may appear stable, but beneath it, wine and spirits are increasingly traveling different paths. SipSource is a service of the **Wine & Spirits Wholesalers of America.** ### 3 Wash. State Wineries Launch Nationwide Search for 100+ Sales Ambassadors URL: https://bevnews.net/3-wash-state-wineries-launch-nationwide-search-for-100-sales-ambassadors/ Last updated: 2026-09-10T00:40:57.000Z Designed for experienced independent contractors with strong distributor and account relationships, the ongoing Sales Ambassador Program offers a unique opportunity to build distribution, increase market visibility, and drive sales while earning uncapped commission and performance incentives. The program creates a massive powerhouse sales team representing three of Washington State’s most dynamic production houses: **Evergreen Family Wines** (Alki, Caliche, Milbrandt, Luke and more), **Real Wine Collective** (REAL WINE, SEX Rosé, Blossom Fury Riesling) and **House of Smith** (K Vintners, CasaSmith, Sixto). Unlike traditional supplier positions, these sales ambassadors operate with significant autonomy while receiving ongoing support from national leadership. Ambassadors work directly with the national brand development manager and collaborate closely with distributor partners to accelerate placements, increase depletions, and build long-term market presence. Key markets include Arizona, California, Colorado, Florida, Georgia, Hawaii, Illinois, Indiana, Kentucky, Maine, Massachusetts, Nevada, New Jersey, New York, Ohio, Oregon, South Carolina, Texas, Washington, Wisconsin and the mid-Atlantic. Outstanding performers will be considered for expanded leadership opportunities as the program continues to grow. Qualified wine professionals and independent contractors interested in joining this national expansion can access the full job description and [apply online here](http://winejobs.com/apply/313816?ref=bevnews.net). ### Mize to Lead Colo. Viticulture & Enology Assn. URL: https://bevnews.net/who-what-229/ Last updated: 2026-09-10T00:35:00.000Z **Colorado Association for Viticulture & Enology** (CAVE) announced today that Alexandra Mize has been named the organization’s next Executive Director, following a nationwide search. Mize succeeds longtime Executive Director Cassidee Shull, who announced earlier this summer that she would step down following nearly 15 years of leadership. During Shull’s tenure, CAVE expanded its statewide educational and advocacy efforts, elevated Colorado Mountain Winefest to national recognition, grew the VinCO conference, launched Colorado Cru, and helped increase national awareness of Colorado wine. Mize began her career managing Fulbright, an educational and cultural exchange program, on behalf of the United States’ Tri-Mission in Belgium before joining the **Kentucky Distillers’ Association** as the trade group’s first Director of Social Responsibility. At the Kentucky Distillers’ Association, Mize developed an industry-wide responsibility strategy that became an aspirational element of Kentucky Bourbon culture while supporting advocacy efforts that helped advance new legislative privileges for the industry, including by-the-drink distillery sales, vintage spirits retail sales, and interstate shipping. She subsequently built and scaled corporate responsibility programs across the luxury retail and outdoor recreation industries, serving as Vice President of Sustainability at Neiman Marcus Group and Alterra Mountain Company. ### Alma Rosa Winery Deepens Support of Health with $100,000 Gift for One Mind Music Festival URL: https://bevnews.net/alma-rosa-winery-deepens-support-of-health-with-100-000-gift-for-one-mind-music-festival/ Last updated: 2026-09-10T00:26:14.000Z [Alma Rosa Winery & Vineyards](https://www.almarosawinery.com/?ref=bevnews.net), a leading producer of Pinot Noir and Chardonnay from Santa Barbara County’s Sta. Rita Hills AVA, is expanding its longstanding commitment to mental health advocacy with a $100,000 donation to [One Mind](https://onemind.org/?ref=bevnews.net) and a major sponsorship of the 32nd Annual [One Mind Music Festival](https://onemind.org/events/one-mind-music-festival/?ref=bevnews.net). Presented by Bank of America and Bristol Myers Squibb, the festival takes place Saturday, Sept. 19, at Staglin Family Vineyard in Napa Valley. The commitment brings together two California wineries from two distinct regions around a cause that has become deeply important to both. Founded by the Staglin family, One Mind has been a longtime beneficiary and supporter of Alma Rosa’s annual Peace of Mind fundraising walk in Santa Barbara County. This year, Alma Rosa, owned by Bob and Barb Zorich, is returning that support in Napa Valley, underscoring a shared belief that meaningful progress in mental health requires collaboration that extends well beyond one’s own community. As part of its support, Alma Rosa will present the festival’s wine tasting reception, bringing a taste of the Sta. Rita Hills to Napa Valley and joining more than 70 premier American vintners pouring for festival guests. The winery has also made a $100,000 contribution in support of the event and One Mind’s work to improve mental health outcomes through research, innovation and advocacy. For Alma Rosa, the partnership is an extension of a commitment that has become central to the winery’s philanthropic mission. In 2020, Bob and Barb founded Peace of Mind: 10,000 Steps in the Right Direction, an annual 4.5-mile walk through Alma Rosa’s 628-acre El Jabali estate in the Sta. Rita Hills. Created to raise both awareness and funding for mental health, the event benefits One Mind and Santa Barbara’s Mental Wellness Center, connecting leading-edge mental health research with critical services available within Alma Rosa’s own community. Since its inception, Peace of Mind has raised more than $1.2 million for the two organizations. At the annual walk, participants gather for a hike among the vineyards to support research, treatment, education and services for people and families affected by mental health challenges. ### Study Finds Reason Same Wine from Different Regions Tastes Different URL: https://bevnews.net/study-finds-reason-same-wine-from-different-regions-tastes-different/ Last updated: 2026-09-10T00:16:31.000Z Regional microbial imprints can remain detectable under commercial winemaking conditions, according to a new study in [*Applied and Environmental Microbiology*](https://doi.org/10.1128/aem.01510-26?ref=bevnews.net). The study shows that inoculated fermentations do not “override” native microbial diversity and demonstrates that vineyard management and environmental conditions matter in the quality of wine. The study helps explain why wines from different regions taste distinct even when made with similar techniques and, supports regional flavors and branding. “Regional identity in wine is biologically encoded and microbes from different vineyards behave differently and influence wine chemistry and aroma. Because microbial communities are shaped by geography, climate and viticultural practices, these factors indirectly influence fermentation outcomes and the regional typicity of wines,” said corresponding study author Kalliopi Rantsiou, Ph.D., Professor of Food Microbiology and Coordinator of the master’s degree in Viticulture and Enology at the University of Turin, Department of Agricultural, Forest and Food Sciences, in Italy. “Furthermore, commercial inoculation does not entirely erase microbial signatures associated with the origin of the grapes.” The researchers conducted their study because recent research has shown that grape‑associated microbial communities are not randomly distributed but exhibit clear biogeographical structuring—meaning that different regions harbor distinct microbial assemblages. These microbial differences can influence fermentation dynamics, organic acid metabolism and volatile compound formation. This concept, often referred to as microbial terroir, has become a major frontier in wine science. However, despite this growing body of work, a gap remained: almost all microbial terroir studies have focused on spontaneous fermentations or pre‑fermentation grape microbiota. Very few have tested whether these regional microbial signatures persist when winemakers use commercial yeast inoculation, common practice in modern wineries. The researchers set out to determine whether microbial terroir persists under inoculated fermentation, and whether it still influences fermentation dynamics, chemical composition and wine aroma. The aim was to test whether microbial terroir is robust enough to subsist inoculation and remain a meaningful contributor to regional wine identity—a question of high relevance for both science and industry. Nebbiolo grapes provided an ideal model for the study because they are grown across distinct regions with strong environmental contrasts and are known for having complex fermentative microbiota. The researchers collected Nebbiolo grapes from 38 vineyards across 3 regions in northern Italy. All grapes were fermented under identical small scale winery conditions using the same commercial yeast strain, temperature, equipment and nutrient additions. This strict standardization ensured that any differences observed in microbial behavior or wine chemistry were due to the grapes and their native microbes, not the winemaking process. Throughout fermentation, the researchers repeatedly sampled the must, freshly crushed juice of grapes and wine to assess microbes present, microbial communities’ changes over time, fermentation chemistry over time and aroma compounds development. The results allowed the scientists to check whether wines still carried a “regional microbial fingerprint.” The researchers discovered that the vineyard’s microbial fingerprint persists throughout fermentation, even when a commercial yeast is added. Regional microbial differences were clear from the start and these differences did not disappear after inoculation. Microbial differences were linked to chemical and aroma differences. The researchers concluded that the microbes that come from the vineyard leave a lasting imprint on fermentation and wine aroma, even under controlled, inoculated conditions. “The outcomes support the concept that microbial terroir is robust. Even when winemakers use commercial yeast inoculation—a widespread practice—the vineyard’s native microbial community still shapes fermentation trajectories and contributes to wine identity,” Rantsiou said. ### Wine Institute Tests New Approach to Coordinated Storytelling During California Wine Month URL: https://bevnews.net/wine-institute-tests-new-approach-to-coordinated-storytelling-during-california-wine-month/ Last updated: 2026-09-09T23:52:07.000Z **Wine Institute** is offering California wineries, regions and industry partners a [free digital toolkit](https://socialpresskit.com/wine-institute?ref=bevnews.net) for California Wine Month to encourage consumers who choose to drink to rethink when, where and how wine fits into their lives. It gives ready-to-use resources to join the conversation while contributing their own voices and stories. Recent consumer research conducted by **Material** for **Wine Market Council** points to consumers’ desire for wine to feel simpler, more relatable and easier to make their own, with fewer rules about what to choose, what to pair it with or how to enjoy it. The “Pour Outside the Lines” tool kit translates those insights into a flexible, social-first effort built around community engagement and storytelling. #### **One Starting Point, Many Voices** At the center of the effort is a social media toolkit with ready-to-use creative content, messaging, weekly themes and ideas that can be used as-is or customized for individual brands and audiences. Each of the four weekly themes is designed to make California wine feel more relevant and relatable to consumers who already choose to drink, while giving industry participants common creative territory they can make their own. - **Little Moments, Pour Differently** explores the everyday occasions and connections that can become opportunities to enjoy wine without requiring a special celebration. - **Pairing Plot Twist** encourages people to rethink traditional wine-pairing expectations and experiment with California wine alongside foods they already love. - **Beyond the Tasting Room** showcases the many ways to experience California wine country beyond a traditional tasting, from vineyard walks and live music to food, outdoor activities and behind-the-scenes experiences. - **Wine, Your Way** gives people permission to enjoy wine according to their own tastes and traditions — without worrying about doing it the “right” way. The effort is also intended to test something bigger: how greater coordination across California wine’s many voices can help shared stories travel further. It reflects a broader communications priority for Wine Institute — creating more opportunities for wineries, regions and industry partners to align around common themes while authentically communicating them to their own audiences. “California wine is represented by thousands of individual voices, each with its own story to tell,” said **Steve Gross**, President/and CEO of Wine Institute. “There is tremendous opportunity in finding more ways to come together around the ideas we share and amplify them collectively. Wine Institute can help convene that work, but it isn’t something any one organization can do alone. We look forward to working with partners across the California wine community to build on what works, learn together and find new ways to strengthen the voice of California wine.” #### **A Changing Communications Landscape** **Comment:**It's no secret that the "good old days" when a message could reach a large audience through a handful of local outlets – the local newspaper, radio/TV stations, billboards, bumpeer stickers and yard signs are gone. There are a trillion (okay, that's an exaggeration) places people can find their news and information. No organization, not even the Wine Institute, can afford to buy airtime or space to get its message out. Even worse, whichever media outlet it chooses will only reach a sliver of the people it needs to reach. For industry-wide messaging, this is one solution. . . . Our opinion. “Breaking through today takes more than any one organization or brand saying something louder. It takes many credible voices reinforcing ideas that resonate with people,” says **Julie** **Berge**, vp-communications and member relations for Wine Institute. “Our approach is to identify the stories California wine can own, translate them in ways that feel relevant to today’s audiences and make it easier for the wine community to join the conversation in their own voice." Wine Institute will gather feedback from participating wineries, regions and partners during and after California Wine Month to understand what resonates, how the tools are being used and where greater communications alignment can add value in the future. ### Midwest Premium 3.25 Times Higher in Just 1 Year URL: https://bevnews.net/midwest-premium-3-25-times-higher-in-just-1-year/ Last updated: 2026-09-09T22:14:22.000Z The "Midwest Premium" – an extra regional cost added to the base London Metal Exchange price of aluminum to cover local delivery, logistics and trade tariffs – has more than tripled in a year, Tracey Joubert, CFO, Molson Coors' Beverage Co., told the Barclays Consumer Packaged Goods Conference. That takes a big chunk out of Molson Coors' three-year, $450 million cost-cutting program. To try to offset that Joubert said, the company will continue to look at productivity capabilities that it's building into its breweries that it hasn't done before, whether that be flavor capabilities or non-alcohol capabilities. If the Midwest Premium remains elevated, "pricing is something we would lookat very carefully, market by market, brand by brand." In some markets, it's likely Molson Coors would be the first to increase prices. In others "we want to make sure we understand what our competition is doing." Mix will also play a role because it's such a big factor in driving the top line, she said. ### Molson Coors Value Portfolio: 5th Largest Beer Company in America URL: https://bevnews.net/molson-coors-value-portfolio-5th-largest-beer-company-in-america/ Last updated: 2026-09-09T21:41:26.000Z Taken all by itself, **Molson Coors Beverage Co.**'svalue portfolio – **Miller High Life, Keystone** and **Keystone Light –** would be the 5th largest beer company in America CEO **Rahul Goyal** told the Barclays Consumer Goods Conference. Heand CFO **Tracey Joubert** explained why Molson Coors is focusing on its value portfolio, aside from the simple issue of size. First, consumers are looking for brands that mean something but at a price point that is reasonable. Second, that share can mean profit, Joubert explained. Historically, Molson Coors never talked about value as a business, as a brand, "and a lot of our share losses was around the value portfolio." In the last six months, the company has made progress on reducing those share losses on value with innovations such as the innovation of Keystone Apple and the focus on High Life. "We've had some success" in the first and second quarters. The value portfolio is just a part of the entire Molson Coors business, but it is an important aspect both in terms of the consumer and in the context of making sure the business is strong and healthy. Marketing the value brands is not about heavy national investment but rather a focused local investment in Keystone, Miller High Life or a regional value brand that can generate the return neededto support profitable growth, not just delivering volume. Goyal explained the philosophy. "Value is a couple of things. One, making sure some of these brands are very regional. How the company spends and engages with these brands and the consumer has to be very local. It's not about driving volume for the sake of volume. We're not discounting it. We're not giving it away for free." It's about building the trademark building the brand behind the trademark. Innovation and value are levers, he said. "This is not about being on national TV and in sports. This is about where there are relevant consumers looking for that type of proposition." As an example, he pointed to Miller High Life, which launched in 18 to 22 states, not 50\. "It made sense in those states," he said. **Beyond Beer Nears 10% of Sales** Molson Coors Beyond Beer brand account for almost 10% of sales and include ready-to-drink cocktails, hard seltzers, flavored malt beverages, spirits and non-alcoholic drinks. How does Molson Coors think about these brands? Goyal used FeverTree as an example. "It drinks like alcohol, it's sold like alcohol, but it's not alcohol. So it's really within our capabilities." That's not to say the transition has been without hiccups. The business model involves online, direct to store delivery (DSD), istributor sales representatives (DSR). "We've neveer done these things before, so definitely learnings for us in terms of integrating the business. But the distributors are transitioning to become Total Beverage." ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-58/ Last updated: 2026-09-09T09:59:59.000Z ***Good Morning and Happy Wednesday, September 9, 2026*** ### [Trump Bans Imports of Canadian Alcohol](https://bevnews.net/trump-bans-imports-of-canadian-alcohol/) President Trump banned the import of Canadian beerk wine, cider, whiskies, vodka and other spirits, effective Sept. 29\. In a presidential proclamation, Trump said the action was in response to Canadian provinces "banning the purchase, distribution, or retailing of U.S. alcoholic beverages while not banning or similarly restricting such products from other countries. "This discrimination places the commerce of the United States at a disadvantage compared to the commerce of other countries; and ### [Majority of Americans Want Trump to Make Tradeoffs with Canada in Dispute](https://bevnews.net/majority-of-americans-want-trump-to-make-tradeoffs-with-canada-in-dispute/) By nearly three-to-one, more Americans oppose than support the U.S. placing additional tariffs on Canada (57% oppose, 20% support, 21% don’t know)A new Ipsos poll finds. A majority of Americans believe the U.S. should be willing to make tradeoffs with Canada, even if it means it doesn’t get most of what it wants (68%), rather than take a tough stance and insist on getting most of what it wants (25%). A plurality of Americans (46%) feel that the U.S. is more responsible.... ### [Late Summer Alc Demand 'Subdued': NIQ](https://bevnews.net/late-summer-alc-demand-subdued-niq/) The latest weekly results from NIQ reinforce a familiar industry narrative. Beer continues to lead category declines, while Wine and Spirits remain firmly in negative territory. Even top-performing markets are beginning to show cracks, NIQ says. Meanwhile, Prepared Cocktails have yet to regain growth momentum, leaving Total Alcohol without a meaningful growth driver as the industry heads into Labor Day weekend. For the third consecutive week, dollar sales of Prepared Cocktails declined ### [Josh Cellars Unveils Reserve Sonoma County Sauvignon Blanc](https://bevnews.net/josh-cellars-unveils-reserve-sonoma-county-sauvignon-blanc/) Josh Cellars, America’s No. 1 selling premium wine brand, is expanding its Reserve portfolio with the introduction of Josh Cellars Reserve Sonoma County Sauvignon Blanc. Rolling out nationally this month, the new wine reflects growing demand for premium Sauvignon Blanc and appellation-driven wines that deliver both quality and regional distinction. The launch underscores Josh Cellars' ongoing commitment to evolving alongside consumer preferences. This newest addition to the Josh Cellars Reserv ### [Campari Group Launches Sarti to a New Generation of U.S. Aperitivo Drinkers](https://bevnews.net/campari-group-launches-sarti-to-a-new-generation-of-u-s-aperitivo-drinkers/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/Lifestyle_Conviviality_AperitivoTerraceDrinking2__GL_0307-1.jpg)](https://bevnews.net/campari-group-launches-sarti-to-a-new-generation-of-u-s-aperitivo-drinkers/) Xourtesy Sarti Spritz Campari Group is bringing one of Europe's fastest-growing aperitifs stateside. It joins Campari Group's spritz portfolio alongside Campari, Aperol and Crodino. "Sarti Spritz's viral rise reflects a growing appetite for brands that feel bold, expressive and made for the way people connect today," said Allison Varone, Head of Marketing, Campari America. "Sarti, our newest addition, strengthens our spritz portfolio and underscores our continued commitment to the category, which we see as an import ***Thanks for Reading. I'll be back tomorrow. – Joel*** ### Majority of Americans Want Trump to Make Tradeoffs with Canada in Dispute URL: https://bevnews.net/majority-of-americans-want-trump-to-make-tradeoffs-with-canada-in-dispute/ Last updated: 2026-09-09T06:28:31.000Z By nearly three-to-one, more American oppose than support the U.S. placing additional tariffs on Canada (57% oppose, 20% support, 21% don’t know)A new Ipsos poll finds. A majority of Americans believe the U.S. should be willing to make tradeoffs with Canada, even if it means it doesn’t get most of what it wants (68%), rather than take a tough stance and insist on getting most of what it wants (25%). A plurality of Americans (46%) feel that the U.S. is more responsible for the current trade dispute with Canada, while just 12% feel that Canada is more responsible and 18% say both countries are equally responsible. When it comes to the financial impact of tariffs, 40% believe the tariffs between the neighboring countries will have a mostly negative impact on their financial situation, while few say it will be mostly positive (4%); 28% are unsure and 27% feel the tariffs will not have much of an impact. In addition, a majority (63%) of Americans oppose a recent executive order signed by President Donald Trump to rename Lake Ontario to Lake America (14% support, 21% don’t know). Both Democrats (84%) and independents (65%) express majority opposition. Meanwhile, more Republicans oppose (43%) rather than support (33%) the renaming. This survey also explores views towards the Iran War. A plurality supports the U.S. placing economic sanctions on Iran (48% support, 26% oppose) and the U.S. placing economic sanctions on countries that trade with Iran (41% support, 34% oppose). ### ### Josh Cellars Unveils Reserve Sonoma County Sauvignon Blanc URL: https://bevnews.net/josh-cellars-unveils-reserve-sonoma-county-sauvignon-blanc/ Last updated: 2026-09-09T06:15:42.000Z Josh Cellars, America’s No. 1 selling premium wine brand, is expanding its Reserve portfolio with the introduction of Josh Cellars Reserve Sonoma County Sauvignon Blanc. Rolling out nationally this month, the new wine reflects growing demand for premium Sauvignon Blanc and appellation-driven wines that deliver both quality and regional distinction. The launch underscores Josh Cellars' ongoing commitment to evolving alongside consumer preferences. This newest addition to the Josh Cellars Reserve portfolio comes as Sauvignon Blanc continues to gain momentum in the marketplace, emerging as the third-largest and fastest-growing major wine varietal, attracting more new consumers than any other within the wine category. ### Campari Group Launches Sarti to a New Generation of U.S. Aperitivo Drinkers URL: https://bevnews.net/campari-group-launches-sarti-to-a-new-generation-of-u-s-aperitivo-drinkers/ Last updated: 2026-09-09T06:08:47.000Z Campari Group is bringing one of Europe's fastest-growing aperitifs stateside. It joins Campari Group's spritz portfolio alongside Campari, Aperol and Crodino. "Sarti Spritz's viral rise reflects a growing appetite for brands that feel bold, expressive and made for the way people connect today," said **Allison Varone**, Head of Marketing, **Campari America**. "Sarti, our newest addition, strengthens our spritz portfolio and underscores our continued commitment to the category, which we see as an important area of growth. We're excited to build on its global momentum and introduce American consumers to a spritz that is already inspiring discovery and conversation around the world — while disrupting traditional aperitivo culture with a fresh, playful approach." To celebrate its U.S. debut, Sarti will bring its "Too Pink to Care" platform to life through immersive experiences in New York City and San Diego featuring unexpected moments, interactive installations and Sarti Spritzes. Through Sept. 10, the celebration unfolds across New York City, where oversized mystery pink luggage trunks will appear throughout Manhattan and Brooklyn. These unexpected, immersive moments will introduce consumers to Sarti, with the chance to RSVP for a special launch event. On Saturday, September 12th, Sarti's signature pink vessel will set sail along New York's iconic Hudson and East Rivers, announcing the brand's stateside arrival in unmistakable fashion. Following the New York launch, Sarti will continue the celebration in San Diego with a series of immersive consumer experiences, bringing its radiant energy to the West Coast. Sarti will continue its launch efforts by spontaneously dropping oversized mystery pink luggage trunks throughout the city and an activation designed to turn heads and spark conversation. ### Late Summer Alc Demand 'Subdued': NIQ URL: https://bevnews.net/late-summer-alc-demand-subdued-niq/ Last updated: 2026-09-09T05:56:18.000Z The latest weekly results from NIQ reinforce a familiar industry narrative. Beer continues to lead category declines, while Wine and Spirits remain firmly in negative territory. Even top-performing markets are beginning to show cracks, NIQ says. Meanwhile, Prepared Cocktails have yet to regain growth momentum, leaving Total Alcohol without a meaningful growth driver as the industry heads into Labor Day weekend. For the third consecutive week, dollar sales of Prepared Cocktails declined as dollar sales fell -2.1%, while case volume fell -6.0%. Recent performance suggests the category is facing increasing signs of maturity, making growth more difficult to sustain despite strong alignment with evolving consumer preferences. **Beer** continued to face steep headwinds, with dollar sales down -5.0% and volume slipping 6.3% for the four weeks ended Aug. 29\. As the industry nears Labor Day weekend, Beer has struggled to generate its typical late-summer momentum, extending its position as the category driving the largest declines. Weekly dollar sales fell to $905.6 million from $910.2 million the prior week, a 0.5% slip. Beer’s instability after a stronger mid-summer performance highlights the importance of on occasion-driven demand, as upcoming holiday and the return of football season offer rebound opportunity. Beer’s core segments remain as the loss leaders. Domestic Premium topped declines, with dollar sales dropping 8.7% and volume down 9.2%, while Craft fell 8.3% in value and 9.9% in volume. Import faced slower declines (-3.3% in value, -4.6% in volume). Domestic Super Premium saw the smallest decline after prior growth, with both value and volume slipping 0.6%. Growth was experienced by just two segments: Cider increased 2.8% in value and 1.5% in cases, while Non-Alcoholic Beer held the fastest growth, up 8.1% in value and in cases. NonAlcoholic Beer wins are supported by interest in better-for-you alternatives and wellness trends. **Wine** posted more moderate losses, with dollar sales slipping 4.3% and volume falling 5.6%. Persistent consumption challenges continue to limit the category's ability to generate a meaningful recovery. In the four weeks ending Aug. 29, Wine sat behind a year ago, with dollar sales declining 4.3% and volume down 5.6%. Category drivers of these losses include less distribution (30% of declines), ineffective promotions (10%), and weaker consumer interaction (59%). On a weekly basis, dollar sales slightly grew, reaching $363.5M, up +0.2% from the prior week. The dull sales change is representative of Wine’s current flat performance, with the upcoming Labor Day results offering a critical opportunity for resurgence, much like the broader alcohol landscape. Sparkling Wine surrendered recent gains, subdued by broad-based category softness During the four weeks ending Aug. 29, Still Wine bore the steepest declines, with dollar sales down -4.9% and volume down -6.0%. Sparkling Wine staggered into negative territory after previous growth, as dollar sales fell 0.8% and volume slipped 1.7%. Non-Alcoholic Wine sustained growth, with dollar sales increasing 17.3% and volume up 13.7%. The segment’s growth trajectory remains sharp even though it accounts for a minority of Wine sales. **Spirits** posted dollar and volume declines of -4.5%. While results remain negative, the category continues to demonstrate relative resilience compared with broader industry trends. Consumer disinterest among other macro influences drive about 78% of the decline, while distribution changes account for another 15%. On a weekly basis, Spirits sales totaled $508.6 million, up 0.7% from the week ending August 22\. Although latest week trends improved, the holistic last four weeks results indicate an ongoing environment of category instability as the summer lift nears its eclipse. **Most Top-10 Markets Post Declines** Recent state results suggest resilience is becoming increasingly difficult to find. California continues to outperform relative to other major markets, but both dollar and volume trends weakened further. Meanwhile, sharp declines in Washington and an expanding gap between dollars and volume in Massachusetts underscore the challenges states face in driving both consumption and revenue growth simultaneously California remained the strongest-performing major market, recording the smallest dollar sales decline at 3.7%. However, volume fell 5.4%, highlighting that even the industry's more resilient markets are facing increasing consumption pressure. Massachusetts illustrated the ongoing challenge of maintaining revenue performance in the current environment. While volume declined a relatively modest 2.5%, dollar sales fell 8.1%, suggesting consumers are gravitating toward lower-priced products, promotional activity, or more value-oriented purchases. Washington State posted the weakest volume performance among major states, with volume down 12.5% and dollar sales declining 7.4%. The results reinforce the depth of consumption challenges facing several key markets **Retail Pressures Intensify** Performance across major retail channels remained challenged, with dollar sales declining in nearly every key outlet. Club posted the largest drop at 6.2%, this was followed by Food down 5.1%. Liquor off 4.6%, Convenience -3.8%, and Mass -3.6%. All Others was the sole growth outlet, up 0.5%. Volume performance largely mirrored dollar trends, highlighting continued softness in underlying demand. Food led declines at 6%, followed by Convenience -6.8%, Liquor -6%, Mass and Club -4.4%, while All Others grew volume (+2.6%). . ### Trump Bans Imports of Canadian Alcohol URL: https://bevnews.net/trump-bans-imports-of-canadian-alcohol/ Last updated: 2026-09-09T05:06:38.000Z President Trump banned the import of Canadian beerk wine, cider, whiskies, vodka and other spirits, effective Sept. 29. In a presidential proclamation, Trump said the action was in response to Canadian provinces "banning the purchase, distribution, or retailing of U.S. alcoholic beverages while not banning or similarly restricting such products from other countries. "This discrimination places the commerce of the United States at a disadvantage compared to the commerce of other countries; and that Canada’s imposition is unreasonable, is not equally enforced upon the like articles of every foreign country, and places a burden on the commerce of the United States," he said. In a statement, **Chris Swonger**, president/CEO, **Distilled Spirits Council of the U.S.,** urged "leaders on both sides of the border to reach a negotiated solution that restores U.S. spirits to retail shelves throughout Canada and returns the spirits sector to a permanent zero-for-zero tariff framework." Canadian provinces' removal of U.S. spirits from store shelves caused U.S. spirits exports to Canada to fall by more than 70%, he added. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-56/ Last updated: 2026-09-04T10:00:57.000Z ***Good Morning and Happy Friday, September 4, 2026*** ## [U.S. Beer Production Dips Another 2.8%](https://bevnews.net/u-s-beer-production-dips-another-2-8/) Beer Institute estimates that the volume of beer produced in the U.S. in July that was subject to excise tax was 12 million barrels, down 2.8% from a year earlier. The year-to-date decline is down 5.2%. Andrew Heritage, the Beer Institute's chief economist, notes that Total industry supply decreased 4.9% in July. The industry trend year-to-date through July is 4.8%. Beer Institute’s depletions through July were significantly stronger at 3.2% YTD, suggesting that shipments volume year-over-year ## [Consumers Like Wine's Image, Question Relevance in Daily Life: Study](https://bevnews.net/consumers-like-wines-image-question-relevance-in-daily-life-study/) Wine has an image most consumers already like, but its relevance in daily life needs improvement. ## [House Votes to Delay Hemp THC Product Ban](https://bevnews.net/house-votes-to-delay-hemp-thc-product-ban/) Part of the stop-gap federal funding bill that keeps the government funded until Dec. 11 is a provision that delays recriminalization of hemp THC products that had been scheduled to take place to the end of November. The funding bill, including the THC extension, now goes to President Trump's desk. If Trump signs the measure, the effective date of the THC ban will be moved to Dec. 11\. Hemp derivatives with less than 0.3 percent delta-9 THC on a dry-weight basis were legal under the 2018 Farm Bill ## [Santa Barbara Wine Improvement Fee](https://bevnews.net/santa-barbara-wine-improvement-fee/) Let's give the French this: They understood early on that most wineries don't have enough "heft" to be recognized as brands in the marketplace, so they made the location itself the brand for wines of a certain type produced there: Champagne is produced in Champagne, Bordeaux in Bordeaux, etc. Was it successful? You bet. So adopting that strategy should have been a no brainer for U.S. vintners. But, as Queen Elizabeth used to say, "You have to be seen to be believed," and while it's nice to beli ## [Breckenridge Taps SGWS for NY. Calif.](https://bevnews.net/breckenridge-taps-sgws-for-ny-calif/) Breckenridge Distillery, an award-winning craft distillery and spirits brand by Tilray Brands, Inc. announced an expanded distribution partnership with Southern Glazer’s Wine & Spirits in New York and California. The expanded partnership is expected to significantly accelerate Breckenridge Distillery’s growth and market penetration across both states by increasing distribution, retail visibility, and consumer access to the brand’s expanding portfolio. The collaboration includes Breckenridge Dis ## [New: Woodford Reserve Unveils Master’s Collection No. 22: Super Seasoned Oak](https://bevnews.net/new-6/) Woodford Reserve release 2026 Master’s Collection: Super Seasoned Oak. This 22nd release in the distillery's historic, experimental series represents a bold evolution in wood maturation, pushing the boundaries of how seasoned American oak influences Kentucky bourbon. “With Super Seasoned Oak, we showcase how extended outdoor wood exposure and precise barrel craftsmanship can elevate the spirit, delivering an intensely rich, deeply structured profile. ## [Elijah Craig, Evan Williams Official Partners of Kentucky Wildcats](https://bevnews.net/elijah-craig-evan-williams-official-partners-of-kentucky-wildcats/) University of Kentucky Athletics announced a landmark multiyear partnership with Heaven Hill Brands – America’s largest, independent, family-owned and led spirits company – naming Elijah Craig the Official Small Batch Bourbon Partner of the Kentucky Wildcats and Evan Williams the Official Bourbon Partner of the Kentucky Wildcats. Terms weren\\t disclosed. “When you think of Kentucky, one of the first things you think about is the Wildcats. Another is Bourbon,” said J Batt, UK Athletics Director ## [Regenerative Viticulture as Profitable as Conventional Management: Study](https://bevnews.net/regenerative-viticulture-as-profitable-as-conventional-management-study/) Regenerative viticulture can provide comparable profitability to conventional management under Sonoma conditions if yields are similar between systems. Assuming no long-term yield difference between systems, regenerative management averaged about 5% lower in net present value (NPV) across the four vineyards, with single-vineyard differences ranging from 1.9 % to 8.4 %. ## [What I'm Reading --](https://bevnews.net/what-im-reading-33/) ## ## [Who & What--](https://bevnews.net/ellman-estate-promotes-ploetz-to-gm/) ***Thanks for reading. Enjoy the Labor Day weekend. I'll see you next week. – Joel*** --- ## --- ### New: Woodford Reserve Unveils Master’s Collection No. 22: Super Seasoned Oak URL: https://bevnews.net/new-6/ Last updated: 2026-09-04T04:12:36.000Z **Woodford Reserve** release 2026 Master’s Collection: Super Seasoned Oak. This 22nd release in the distillery's historic, experimental series represents a bold evolution in wood maturation, pushing the boundaries of how seasoned American oak influences Kentucky bourbon. “With Super Seasoned Oak, we showcase how extended outdoor wood exposure and precise barrel craftsmanship can elevate the spirit, delivering an intensely rich, deeply structured profile that collectors and connoisseurs will instantly appreciate,” Master Distiller **Elizabeth McCall** said. While traditional bourbon barrels rely on white oak seasoned in the open air for months or up to one year, the Super Seasoned Oak expression utilizes specialized barrels crafted from staves exposed to the elements for five to seven years. Much like a well-used cast-iron skillet is seasoned and provides a depth of flavor, so too do barrel staves exposed to the weather for extended periods. This intensive outdoor weathering reduces harsh green tannins, opens up the wood grain, and coaxes out deeply concentrated sugars, imparting a depth of spice, toasted sweetness, and dark fruit complexities to the mature bourbon. The release is presented at 100.4 proof and has an MSRP of $179.99 for a 700ml bottle. It is available in limited quantities at select Kentucky retailers and at Woodford Reserve Distillery and is also available for shipping (to Kentucky, Neww Hampshire, North Dakota, Nebraska and Washington, D.C, only) in the brand’s online store as [shop.woodfordreserve.com](http://shop.woodfordreserve.com/?ref=bevnews.net). For more information on the Masters Collection Series and Woodford Reserve’s portfolio visit [www.woodfordreserve.com](http://www.woodfordreserve.com/?ref=bevnews.net). This message contains information which may be confidential and privileged. Unless you are the intended recipient (or authorized to receive this message for the intended recipient), you may not use, copy, disseminate or disclose to anyone the message or any information contained in the message. If you have received the message in error, please advise the sender by reply e-mail, and delete the message. Thank you very much. ... \[Message clipped\] [View entire message](https://mail.google.com/mail/u/0?ui=2&ik=52e22e4c43&view=lg&permmsgid=msg-f:1875238628426062969&ref=bevnews.net) ![](https://lh3.googleusercontent.com/a/default-user=s40-p) | Katherine Brady (Omnicom) | 10:40 AM (13 hours ago) | | | ---------------------------------------------------------------------------------- | ----------------------- | | | to joel@bevnewsonline.com![](https://mail.google.com/mail/u/0/images/cleardot.gif) | | | Hi Joel, Checking in to see if you’re interested in covering Woodford Reserve’s newest addition to the Master’s Collection: Super Seasoned Oak. The 22nd expression in the brand’s experimental series, Super Seasoned Oak utilizes specialized barrels crafted from staves exposed to the elements for five to seven years, resulting in a depth of spice, toasted sweetness, and dark fruit complexities to the mature bourbon. ![](https://mail.google.com/mail/u/0?ui=2&ik=52e22e4c43&attid=0.1&permmsgid=msg-f:1875321975174647388&th=1a067b6689c4ce5c&view=fimg&fur=ip&permmsgid=msg-f:1875321975174647388&sz=s0-l75-ft&attbid=ANGjdJ8JLrKZVKw8SHs8nflOOuwPI2tt4r8JYp20HVYE5k3jDHJ_MnsLdnVxrXOWTkcwptOnJ77GbHuMCUTWqA8fwc8G-V3vb-rr4YiChmubb6TI8zQHnwDlZGxmDhM&disp=emb&zw) Assets: [HERE](https://drive.google.com/drive/folders/1x-Wh2mm-N98QTYNiLt4AMUH-anNk-71g?usp=sharing&ref=bevnews.net) It is available in limited quantities at select Kentucky retailers and at Woodford Reserve Distillery starting today, September 3rd. Super Seasoned Oak is also available for shipping (to KY, NH, ND, NE and Washington D.C only) in the brand’s online store as [shop.woodfordreserve.com](http://shop.woodfordreserve.com/?ref=bevnews.net). I’m happy to share additional details, send a sample (please note, we’re only able to send poured samples at this time!), or provide any assets needed if this is a fit for your upcoming coverage. Cheers, Katherine **From:** Katherine Brady (Omnicom) **Sent:** Wednesday, September 2, 2026 12:34 PM **To:** '[joel@bevnewsonline.com](mailto:joel@bevnewsonline.com)' <[joel@bevnewsonline.com](mailto:joel@bevnewsonline.com)\> **Subject:** Embargo (9/3) – Woodford Reserve Unveils Master’s Collection No. 22: Super Seasoned Oak Hi Joel, ***Please note, this news is under embargo until 9am ET tomorrow, September 3.*** Woodford Reserve is debuting the 2026 Master’s Collection: Super Seasoned Oak, the 22nd expression in the brand’s experimental series. A few key details are below, with the full press release and additional information included below my signature. - Under the leadership of Master Distiller Elizabeth McCall, this newest innovation focuses intensely on the seasoning process of the barrel staves. - Super Seasoned Oak expression utilizes specialized barrels crafted from staves exposed to the elements for five to seven years. - This intensive outdoor weathering reduces harsh green tannins, opens up the wood grain, and coaxes out deeply concentrated sugars, imparting a depth of spice, toasted sweetness, and dark fruit complexities to the mature bourbon - **SRP**: $179.99 / 700ml - **Tasting Notes:** - **Color**: Amber - **Aroma**: Rich Caramel and Vanilla with Almond, Cherry, and Cinnamon-Dusted Dried Red Apples - **Taste**: A Velvet Current of Vanilla and Caramel Brightened with a Zesty Mix of Orange Oils, Cinnamon, and Clove - **Finish**: Sweet with Warm Cinnamon I’m happy to share additional details, images, or arrange a sample for coverage consideration. ![](https://mail.google.com/mail/u/0?ui=2&ik=52e22e4c43&attid=0.2&permmsgid=msg-f:1875321975174647388&th=1a067b6689c4ce5c&view=fimg&fur=ip&permmsgid=msg-f:1875321975174647388&sz=s0-l75-ft&attbid=ANGjdJ-QRpt4cGIIRYPdj2TMuJjuvbK3N63vRpnr06M5-6tazh0jN2ciKBWrZtxvjSbuYBbOKj3-girzpAocjz7B_gyu4xr1qP2mFiOYmvWD3gRiOGRui_p_YaEYTjE&disp=emb&zw) Assets: [HERE](https://drive.google.com/drive/folders/1x-Wh2mm-N98QTYNiLt4AMUH-anNk-71g?usp=sharing&ref=bevnews.net) Looking forward to hearing from you! All the best, Katherine +++ **WOODFORD RESERVE UNVEILS MASTER’S COLLECTION NO. 22: SUPER SEASONED OAK** VERSAILLES, KY (September 3, 2026)— Woodford Reserve today announced the release of the 2026 Master’s Collection: Super Seasoned Oak. This 22nd release in the distillery's historic, experimental series represents a bold evolution in wood maturation, pushing the boundaries of how seasoned American oak influences Kentucky bourbon. Under the leadership of Master Distiller Elizabeth McCall, this newest innovation focuses intensely on the seasoning process of the barrel staves. “With Super Seasoned Oak, we showcase how extended outdoor wood exposure and precise barrel craftsmanship can elevate the spirit, delivering an intensely rich, deeply structured profile that collectors and connoisseurs will instantly appreciate,” McCall said. While traditional bourbon barrels rely on white oak seasoned in the open air for months or up to one year, the Super Seasoned Oak expression utilizes specialized barrels crafted from staves exposed to the elements for five to seven years. Much like a well-used cast-iron skillet is seasoned and provides a depth of flavor, so too do barrel staves exposed to the weather for extended periods. This intensive outdoor weathering reduces harsh green tannins, opens up the wood grain, and coaxes out deeply concentrated sugars, imparting a depth of spice, toasted sweetness, and dark fruit complexities to the mature bourbon. The release is presented at 100.4 proof and has an MSRP of $179.99 for a 700ml bottle. It is available in limited quantities at select Kentucky retailers and at Woodford Reserve Distillery starting on September 3rd. It is also available for shipping (to KY, NH, ND, NE and Washington D.C only) in the brand’s online store as [shop.woodfordreserve.com](http://shop.woodfordreserve.com/?ref=bevnews.net). For more information on the Masters Collection Series and Woodford Reserve’s portfolio visit [www.woodfordreserve.com](http://www.woodfordreserve.com/?ref=bevnews.net). ... \[Message clipped\] [View entire message](https://mail.google.com/mail/u/0?ui=2&ik=52e22e4c43&view=lg&permmsgid=msg-f:1875321975174647388&ref=bevnews.net) Page 1 Page 1 of 31Password menu is available. Press down arrow to select. ### Elijah Craig, Evan Williams Official Partners of Kentucky Wildcats URL: https://bevnews.net/elijah-craig-evan-williams-official-partners-of-kentucky-wildcats/ Last updated: 2026-09-04T03:47:44.000Z University of Kentucky Athletics announced a landmark multiyear partnership with Heaven Hill Brands – America’s largest, independent, family-owned and led spirits company – naming **Elijah Craig** the Official Small Batch Bourbon Partner of the Kentucky Wildcats and **Evan Williams** the Official Bourbon Partner of the Kentucky Wildcats. Terms weren\\t disclosed. “When you think of Kentucky, one of the first things you think about is the Wildcats. Another is Bourbon,” said J Batt, UK Athletics Director and CEO of Champions Blue LLC. “Bourbon is foundational to the uniqueness of Kentucky’s culture and economy, and we are proud to welcome Elijah Craig and Evan Williams into the Kentucky Athletics family. This partnership creates exciting new opportunities to enhance the fan experience, celebrate our shared Kentucky heritage, and support the future of UK Athletics.” At the heart of the partnership's premium tier, Elijah Craig will make a transformative investment in UK Athletics' marquee facilities. The brand will hold naming rights to two of the most prominent premium hospitality destinations for collegiate athletics in the region: the Mezzanine Club at Kroger Field will transform into the “Elijah Craig Club,” and the Bourbon Club at Rupp Arena will welcome fans into the new “Elijah Craig Speakeasy.” Both venues will be reimagined as fully immersive Elijah Craig destinations, featuring custom design elements drawn from the rich heritage and character of Kentucky's signature spirit. Alongside Elijah Craig's premium presence, Evan Williams, named after Kentucky’s first licensed distiller, brings Game Day’s Number One Pour to Big Blue Nation as an official collegiate partner through the Evan Williams Bourbon Nation program. As a Bourbon Nation partner, Evan Williams will show up where fans do: activating at tailgates and fan zones on gamedays, bringing the spirit of the #1 America-owned Bourbon directly to the heart of the Wildcat faithful. "Elijah Craig and Evan Williams represent two sides of what makes bourbon culture great, the craftsmanship that commands respect and the spirit that brings people together,” said **Matt Blevins**, Chief Marketing Officer at Heaven Hill. “That's exactly what UK Athletics means to this state too. Whether you are in a premium suite or a tailgate lot, we want every Kentucky fan to feel the depth of this partnership, and we are proud to be part of Big Blue Nation." The agreement was developed by [JMI Sports](https://u7061146.ct.sendgrid.net/ls/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC9UvWFoVAhVvbewwHnmng0HWZtrBqLtYRd2i1yMfiIU-2Bx5wa%5FpIbxPfpDI69aAybPrpOfg27i2tjPtudh90sMJinxLRCwqgFHdHMb5YthYsB2ouxWnJTXBWsPDo6bMpJ0g-2BbZaP-2B8gc5brOKUC81s-2BcXTt96XAlaqDRKgs28sTd4V4FiI7Pg70x8LosGcBxNNx0ujQdV8za0jAEnEe8Ew4bmweH-2F-2BlaL-2Fr-2FOO-2Bw7NBQYVWQiboQgsLekRXGnQ-2FYYPYXN3tiXMgZ0GSoFoVK39JOIkVlx4HYNLubwzA5afIax1htTb1SXeSolfjlwXak2XlETnY-2BrmbwJ7rUhw0icjUxf0a2B0xqWbr3WkgEg5rLXeMIIe3264WxLCjGZJxKi4xuGpHwEV7CmMF7Fa8cnWLK2dogc-3D&ref=bevnews.net) – UK Athletics’ multimedia rights partner operating locally as UK Sports and Campus Marketing – who connected Heaven Hill with UK Athletics and led the strategic development of the partnership, including naming rights agreements, licensing and trademark approvals, pouring rights, and integrated multimedia activations designed to connect Elijah Craig and Evan Williams with Big Blue Nation through athletics platforms and authentic gameday experiences. ### U.S. Beer Production Dips Another 2.8% URL: https://bevnews.net/u-s-beer-production-dips-another-2-8/ Last updated: 2026-09-04T03:34:49.000Z **Beer Institute** estimates that the volume of beer produced in the U.S. in July that was subject to excise tax was 12 million barrels, down 2.8% from a year earlier. The year-to-date decline is down 5.2% Andrew Heritage, the Beer Institute's chief economist notes that tTotal industry supply decreased **4.9%** in July. The industry trend year-to-date through July **4.8%**. Beer Institute’s depletions through July were significantly stronger at **3.2%** YTD, suggesting that shipments volume year-over-year comparisons are slightly off due to front-loaded import shipments in July 2025, he said. This will balance out in the next report after August year-over-year comparisons are lapped. **In July 2026**, imported beer volumes into the U.S. decreased **11.5%** year-over-year according to the Department of Commerce. The year-to-date trend now stands at -**3.4%.** Beer imports from Mexico in July decreased **9.1%** year-over-year for the month. The year-to-date trend for imported beer from Mexico is **1.7%.** **"**As the unofficial end of summer comes this weekend with Labor Day, many industry analysts are reflecting on this year’s summer-selling season. Beer Institute depletions show the split between on- and off- premise sales widening throughout the summer with strong on-premise sales," Heritage says. **Occasions still driving sales:** On-premise depletions through July were down **0.4%** with strong weeks in World Cup markets and nationwide as Americans celebrated July 4 with extra fanfare for America 250 celebrations. The relative strength of the on-premise highlights how beer remains relevant to celebrations. Despite changes in overall consumer spending and consumption, people continue to make beer their top choice for gatherings and socialization, Heritage says. ### House Votes to Delay Hemp THC Product Ban URL: https://bevnews.net/house-votes-to-delay-hemp-thc-product-ban/ Last updated: 2026-09-04T03:17:28.000Z Part of the stop=gap federal funding bill that keeps the government funded until Dec. 11 is a provision that delays recriminalization of hemp THC products that had been scheduled to take place to the end of November. The funding bill, including the THC extension, now goes to President Trump's desk. If Trump signs the measure, the effective date of the THC ban will be moved to Dec. 11\. Hemp derivatives with less than 0.3 percent delta-9 THC on a dry-weight basis were legal under the 2018 Farm Bill that President Donald Trump signed during his first term in office. But late last year, the president signed new legislation containing provisions that changed the threshold so only hemp THC products with 0.4 milligrams of total THC per container were to remain legal after Nov.r 12\. The new legislation changes that effective day to Dec. 11\. ### Breckenridge Taps SGWS for NY. Calif. URL: https://bevnews.net/breckenridge-taps-sgws-for-ny-calif/ Last updated: 2026-09-04T02:52:21.000Z [**Breckenridge Distillery**](https://www.globenewswire.com/Tracker?data=ugVab8bwI8vCCGyU11bH2L0EBORYGInKw2n6tSgXJhUvmCZPHY-%5FO58y%5F5AVbwcxwnLQ63fq-q9O89WAeBy5dKOGexpVo9cmEaJzWQ5-7JXeYtrpEojaLueB6JiQJv0G&ref=bevnews.net)**,** an award-winning craft distillery and spirits brand by [Tilray Brands, Inc](https://www.globenewswire.com/Tracker?data=RW6kKAYDpZXrRE0F%5FzK8agnGUBZVFUUOI6E0etZzbB9gjYBz5lIWVkcDnVBszAEWu4a3vbVKMnfnLozmCG91o0V8VgbiRY43Uqht5cKSq4w=&ref=bevnews.net). announced an expanded distribution partnership with Southern Glazer’s Wine & Spirits in New York and California. The expanded partnership is expected to significantly accelerate Breckenridge Distillery’s growth and market penetration across both states by increasing distribution, retail visibility, and consumer access to the brand’s expanding portfolio. The collaboration includes Breckenridge Distillery’s award-winning bourbon whiskey, whiskey finishes, vodka, rum, and gin, as well as newer innovations including Mountain Shot, Honey Whiskey, and the brand’s first Ready-to-Drink offering, Breckenridge Vodka Seltzers. “Southern Glazer’s has been an outstanding partner for Breckenridge Distillery in Massachusetts, Rhode Island, Kansas, and Missouri, and we’re excited to build on that success in New York and California," said **Mike Horan**, EVP-Sales at Breckenridge. "These are two of the most influential and highest-growth markets in the country, and this expansion significantly strengthens our ability to scale distribution, grow brand awareness, and accelerate our long-term growth trajectory across the U.S.” ### Who & What-- URL: https://bevnews.net/ellman-estate-promotes-ploetz-to-gm/ Last updated: 2026-09-04T03:02:22.000Z [**Ellman Estate Winery**](https://ellmanwine.com/?ref=bevnews.net)promoted **Michael Ploetz** to general manager. He joined Ellman early this year as estate and sales director, succeeds [Justin Vazquez](https://www.linkedin.com/in/jwvazquez/?ref=bevnews.net), the winery’s general manager for nearly nine years. Vazquez will continue working with the Ellman family in a brand and creative role while launching a creative studio with his wife. **Zamora Co.**, owner of Licor 43, Ramón Bilbao, Martin Miller’s Gin and other premium wine and spirits brands, appointed Mike Howard as director of its North American Cluster, overseeing the United States and Canada. The company has also named **André Duarte** director of its Latin American Cluster, covering South America, Mexico, Central America and the Caribbean. ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-33/ Last updated: 2026-09-04T03:24:29.000Z ## [College Football’s Beer Boom Is About More Than Thirsty Fans](https://www.foodandwine.com/college-football-beer-sales-12075290?ref=bevnews.net) College stadiums resisted selling beer for decades. A major policy shift — and a new financial reality for college athletics — quickly changed that. (Food & Wine) ## [Rebellious new Hill Country tasting room breaks some old winery rules](https://fortworth.culturemap.com/news/travel/acquired-taste-wine-hill-country/?ref=bevnews.net) Owned by industry vet Dave Bryant, owner of Texas wine consultancy Texas Wine Consulting, the project takes an experimental approach. A release says the brand “rejects the idea that a winery needs to be defined by a single label, estate, or tradition.” (CultureMap Fort Worth) ## [What Dolly Parton said in her last interview should terrify us](https://www.msn.com/en-us/entertainment/celebrities/what-dolly-parton-said-in-her-last-interview-should-terrify-us/ar-AA2bvKBY?ocid=winp1taskbar&pc=oneClick&cvid=ca7b5c232bde4030ffbdd52ef0eeccd2&ei=14&ref=bevnews.net) Dolly Parton did so much in her life to help others. In her final days, she did one last thing that will help millions of people, if we pay attention to her warning and take action. (MSN) ### Regenerative Viticulture as Profitable as Conventional Management: Study URL: https://bevnews.net/regenerative-viticulture-as-profitable-as-conventional-management-study/ Last updated: 2026-09-04T02:12:03.000Z Regenerative viticulture can provide comparable profitability to conventional management under Sonoma conditions if yields are similar between systems. Assuming no long-term yield difference between systems, regenerative management averaged about 5% lower in net present value (NPV) across the four vineyards, with single-vineyard differences ranging from 1.9 % to 8.4 %. That's the conclusion of a new study, "Economic viability of regenerative viticulture in Sonoma County, California" published in [IVES Technical Reviews.](https://ives-technicalreviews.eu/article/view/10355?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=005135bb01-EMAIL%5FCAMPAIGN%5F2026%5F09%5F02%5F09%5F30%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-a1d2391b3e-587960459) The paper does not suggest that regenerative viticulture is unprofitable. Instead, it shows that regenerative systems can be economically viable when integration is tailored to site conditions, yields are maintained during and after the transition, and price premiums for regeneratively grown grapes are achieved. In optimistic scenarios, moderate yield losses (-10 %) might be offset by higher grape prices (+20 %). However, greater yield declines cause regenerative outcomes to fall below the conventional baseline, emphasizing that successfully aligning regenerative practices with site conditions to maintain yields and reduce transition losses is key to their economic viability. Another relevant finding concerns the management strategy. Despite its up-front costs, in-house regenerative implementation outperformed outsourced services because it enabled growers to capture more value from compost production, waste reuse, and sheep integration (e.g., meat production). Outsourcing was easier to operate but less profitable over the long term. However, outsourcing can be used as a first step to gain skills and determine what fits best in the vineyard, with in-house implementation later. ### Consumers Like Wine's Image, Question Relevance in Daily Life: Study URL: https://bevnews.net/consumers-like-wines-image-question-relevance-in-daily-life-study/ Last updated: 2026-09-04T01:51:31.000Z Wine has an image most consumers already like, but its relevance in daily life needs improvement. That's the conclusion of a just-released new national study, “Wine, Reframed: Making the Category More Relevant for Today’s Consumers," by [Material,](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.materialplus.io%2F&esheet=54598175&newsitemid=20260902215917&lan=en-US&anchor=Material%2C&index=1&md5=049bb8d9178c9d65200bfc6c0199ca2d&ref=bevnews.net) an intelligent growth company, and the [Wine Market Council](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwinemarketcouncil.com%2F&esheet=54598175&newsitemid=20260902215917&lan=en-US&anchor=Wine+Market+Council&index=2&md5=400342d9d17b9ec5315ca96df1cc56de&ref=bevnews.net) (WMC), the wine industry’s leading nonprofit consumer market research organization. The study paired a national consumer survey with a quantitative content analysis of major online media channels. Material surveyed 900 U.S. alcohol consumers ages 21-65, segmented into core wine drinkers, marginal drinkers and non-adopters across Gen Z, Millennial and Gen X+ audiences. The goal was to examine how consumers across generations perceive and interact with wine online. Research shows that across every generation wine is viewed as welcoming and approachable, but is often rooted in perceptions of being traditional, for special occasions or for older generations. The study found the opportunity with younger generations, specifically Millennials and Gen Z, to reframe wine as something that is simple, easy to enjoy and relatable versus something to be learned and understood before it can be enjoyed. The report shares insights on how the industry and brands can tailor communications strategies, with references to specific channels and types of content, to effectively engage distinct audiences. **Additional key findings from the research include:** - **Occasion:** While wine is still seen by many as reserved for special occasions, normalizing more casual occasions for it to be served gives consumers permission to enjoy it on their own terms. - **Versatility:** Young drinkers are experimenting with how they serve and enjoy wine, from over ice to mixed formats to new occasions. Brands and the broader industry that embrace versatility stand to stay more relevant. - **Visibility:** Wine has lower online visibility than other alcoholic beverages across major media channels. The opportunity is to increase its presence on platforms where consumers already look for inspiration. - **Confidence:** Consumers generally do not see wine as exclusive or overly serious. However, many still don’t know what to choose in everyday moments. Consumers need confidence, not complexity. Guidance, sampling, pairings and approachable experiences lower the barrier to exploration, making wine more accessible. - **Discovery:** Wine content needs to do a different job for different generations. Gen Z responds to relatable, human content that is approachable and appeals to their sense of humor; Millennials want personalized, exploratory content; and Gen X+ wants practical pairing and selection guides. A one-size-fits-all message won’t work across audiences. - **Wellness:** Health and wellness remain a top priority for the Gen Z audience, so transparency around sourcing, nutrition, ingredients and how wine is made is a meaningful opportunity for the industry and its brands. “Our research found that wine doesn’t need reinventing; it needs to be recognized as something people can reach for more often than they do right now,” said **Machias Turner**, director at Material. “Gen Z is experimenting with wine in non-traditional, creative ways and discovering through social media, while older generations are leaning on more traditional, established sources. This research shows where those opportunities live and how to capitalize on them, generation by generation.” “This research gives our industry a clear and encouraging direction. Consumers already see wine as welcoming and approachable. Now we have a better understanding of where they are discovering wine, what content resonates across generations, and where wine has an opportunity to be more visible. By meeting consumers in the channels they already use with practical, relatable guidance, we can broaden wine’s role in everyday life without losing what makes it special,” said Michelle Egan, President, Wine Market Council. The full report is available exclusively to [Wine Market Council](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwinemarketcouncil.com%2Fjoin%2F&esheet=54598175&newsitemid=20260902215917&lan=en-US&anchor=https%3A%2F%2Fwinemarketcouncil.com%2Fjoin%2F&index=3&md5=ee9a6f8803ed7dcdd51785ab01605869&%5Fgl=1%2A1tpgf4n%2A%5Fgcl%5Fau%2AMjAzNDU5NzM4LjE3ODg0ODYwNDE.%2A%5Fga%2ANjI0NDU5NDUyLjE3ODg0ODYwNDE.%2A%5Fga%5FZQWF70T3FK%2AczE3ODg0ODYwNDEkbzEkZzAkdDE3ODg0ODYwNDIkajU5JGwwJGgw&ref=bevnews.net) members. ### Santa Barbara Wine Improvement Fee URL: https://bevnews.net/santa-barbara-wine-improvement-fee/ Last updated: 2026-09-04T01:27:29.000Z Let's give the French this: They understood early on that most wineries don't have enough "heft" to be recognized as brands in the marketplace, so they made the location itself the brand for wines of a certain type produced there: Champagne is produced in Champagne, Bordeaux in Bordeaux, etc. Was it successful? You bet. So adopting that strategy should have been a no brainer for U.S. vintners. But, as Queen Elizabeth used to say, "You have to be seen to be believed," and while it's nice to believe that "if you build it, they will come," it ain't necessarily so. With apologies to the late neespaper executive Al Neuharth, "If you don't sell it, they won't drink it.: So it was a bit of a surprise to us that when a "wine improvement district" was proposed for Santa Barbara County, Calif., last year, it met with stiff resistance. That may have been because some wineries affected by the current Wine Depression felt they couldn't afford it. But the proposal passed, and it's beenm a full year and the results are in. Here's what's been accomplished so far: - An ad agency hired by the Wine Improvement District has generate 410 million media improssions since October valued at an estimated $1.49 million in earned media value value – i;e., what Santa Barbara Vintners would have had to pay if it had bought the impressions that appeared in Wine Enthusiast, VinePair, Food & Beverage Magazine, the Santa Barbara Independent, MAXIM, Authority Magazine, and many others. - Santa Barbara Vintners expanded it hosted media program by launching its first group familiarization tour, bringing influential journalists and content creators to Santa Barbara Wine Country for immersive, first-hand experiences. The June tour included writers and editors from *Forbes, Sophisticated Living, Fodar's Travel, Decanter, SevenFifty Daily, Imbibe, National Geographic, and Smithsonian.* - "Let's Go!," a digital marketing campaign, was launched to get wine, food and travel audiences in Los Angeles, Oramge and San Diego counties to view Santa Barbara Wine Country as an easy day trip or weekend getaway. The campaign reached more than 16 million consumers, generated 138,000 website clicks, increased website traffic by 600% and brought about 66,000 new visitors to the website in the past two months. For the year starting April 1, the campaign plans to expand beyond traditional awareness advertising to integrate paid media, compelling creative, a dedicated visitor experience and more. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-55/ Last updated: 2026-09-03T10:00:44.000Z Good Morning and Happy Thursday. It's September 3, 2026. ***A Note from Joel:*** Tired of the gloom and doom about the alcohol beverage industry? Be sure to read "What I'm reading" (linked below) sometime today. It tackles that question and a number of others from other publications. Now, on to the news. ## [Calif. Wine Business May Hit Bottom in by Mid-2027, Property Begin Recovering by 2029](https://bevnews.net/the-california-wine-business-may-hit-bottom-in-by-mid-2027-begin-recovering-by-2029/) If you've got the cash, and you want to acquire a California vineyard, now is the time to get ready to buy, says Jenny Heinzen, of Vineyard Professional Real Estate. Echoing 18th-century financier Nathan Rothschild's famous maxim that "when there's blood in the streets, buy then – even if the blood is your own," she acknowledges that "California's wine industry is moving through one of its most significant corrections in decades." But, she says, for "prepared buyers," this shifting landscape ## [James MacPhail To Release Inaugural Vintage of MacPhail Family Wines](https://bevnews.net/james-macphail-to-release-inaugural-vintage-of-macphail-family-wines/) After more than 30 harvests crafting acclaimed Pinot Noir and Chardonnay across California's leading coastal wine regions, winemaker James MacPhail is once again making wines under his own family name with the debut of MacPhail Family Wines. The inaugural release begins with Toulouse Vineyard in Anderson Valley – the first Pinot Noir vineyard James worked with when he launched MacPhail Family Wines in 2002 and the site that helped shape his career. Only 150 cases of the 2024 Toulouse Vineyard A ## [False DUI Arrest Gets Calif. Man $5M Verdict Against Calif. Highway Patrol](https://bevnews.net/false-dui-arrest-gets-calif-man-5m-verdict-against-calif-highway-patrol/) A Santa Rosa, Calif., man who was arrested with DUI despite having passed multipule breath tests as well as a breathalyzer screenng was awarded $5 million by a federal jury. The man, who is Black, alleged the arresting officer lacked any probable cause of any suspected crime and was "targeted for mistreatment because of his race." Video evidence, in the form of the man's dashcam footage and an iPhone recording by the man contradicted the police characterizations about his speed, appearance, con ## [With 'Can-o-Flage' Any Bud Light Can Can Support Your Favorite Team](https://bevnews.net/bud-light-2/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/download-1.png)](https://bevnews.net/bud-light-2/) (Courtesy Bud Light) This is clever: Bud Light, the Official Beer Sponsor of the NFL, is celebrating fans everywhere introducing with their new “Can-o-Flage” sleeves, designed to transform any Bud Light can into your favorite team’s can - so fans can rep their team wherever they are this season. This announcement follows Bud Light’s return of the fan-favorite Bud Light NFL team cans, and a new campaign that shows just how far fans will go to enjoy Bud Light and gear up for football season. To help launch the product, Bud Light . . . ## [3 Strategies for Managing Heat Risk in Winegrape Growing All Best at Different Times](https://bevnews.net/3-strategies-for-managing-heat-risk-in-winegrape-growing-all-best-at-different-times/) As winegrape growers contend with more frequent and severe heat events, a study published in the American Journal of Enology and Viticulture (AJEV) offers growers a practical economic framework for one of the industry’s most consequential questions: When does it make financial sense to adapt, and how? The study, “Economics of Winegrape Adaptation: Technology Adoption, Cultivar Selection, or Migration,” compares three strategies for managing heat-related risk in winegrape production: installing ## [Project Zin 2026 Raises over $400,000 for Down Syndrome Connection of the Bay Area](https://bevnews.net/project-zin-2026-raises-over-400-000-for-down-syndrome-connection-of-the-bay-area/) The 16th annual Project Zin raised more than $400,000 for the Down Syndrome Connection of the Bay Area (DSCBA). Founded by Clay and Carrie Mauritson of Mauritson Wines alongside James Beard Award-winning Chef Charlie Palmer, the weekend brought together 21 of the country’s most sought-after Zinfandel producers and Sonoma County’s leading chefs. This year’s result brings the total raised since 2011 to more than $4 million. 2026 marked a bittersweet milestone as Brady Mauritson, the inspiration ## [WSWA Educational Foundation Awards 51 Scholarships to Students of Member Company Employees](https://bevnews.net/wswa-educational-foundation-awards-51-scholarships-to-students-of-member-company-employees/) The scholarship program is open to the children of WSWA wholesaler member company employees. Each recipient is awarded $2,000 for two consecutive school years ($4,000 total) to support their higher education. This year’s class of scholars represents 13 WSWA member companies, chosen from a competitive pool of applicants by an independent panel of judges. The program highlights the Foundation’s ongoing commitment to supporting the families of distributor employees nationwide. ## [What I'm Reading --](https://bevnews.net/what-im-reading-32/) Thanks for reading. I'll be back tomorrow. Joel. ### The California Wine Business May Hit Bottom in by Mid 2027, Begin Recovering by 2029 URL: https://bevnews.net/the-california-wine-business-may-hit-bottom-in-by-mid-2027-begin-recovering-by-2029/ Last updated: 2026-09-03T05:05:17.000Z If you've got the cash, and you want to acquire a California vineyard, now is the time to get ready to buy, says Jenny Heintzen, of Vineyard International Real Estate. Ecoing 18th Century financieer Nathan Rothschild's famous maxim that "when there's blood in the streets, buy then – even if the blood is your own," she acknowledges that "California's wine industry is moving through one of its most significant corrections in decades." But, she says, for "prepared buyers," this shifting landscape may create a rare windown to buy California vineyard property on favorable terms." She estimates the "California wine business could reach its economic bottom between late 2026 and mid-2027\. Real estate transactions "may begin improving during 2028, followed by a more meaningful recovery in select property values beginning in 2029." But everything hinges on this year's California winegrape crop, Heintzen says. California crushed about 2.63 million tons of wine grapes in 2025, the smallest wine grape crop since 1999 and about 23% below the five-year average. "That reduction was painful for growers," she says, "but it also helped reduce the supply imbalance that has weighed on grape prices, bulk wine inventories, and vineyard economics." A substantially larger crop, particularly if wine shipments and consumer demand remain soft, could add inventory back into the system and extend the correction, Heintzen says.. It could mean more unsold fruit, additional pressure on grape prices, further vineyard removals, and a longer road to recovery. A prepared buyer – one who has developed an acquisition strategy, built relationships, studied opportunities, and is ready to act when the right property becomes available – will have over the next 12 to 18 months a number of opportunities, some of them rare, she says.: ### WSWA Educational Foundation Awards 51 Scholarships to Students of Member Company Employees URL: https://bevnews.net/wswa-educational-foundation-awards-51-scholarships-to-students-of-member-company-employees/ Last updated: 2026-09-03T05:03:42.000Z The scholarship program is open to the children of WSWA wholesaler member company employees. Each recipient is awarded $2,000 for two consecutive school years ($4,000 total) to support their higher education. This year’s class of scholars represents 13 WSWA member companies, chosen from a competitive pool of applicants by an independent panel of judges. The program highlights the Foundation’s ongoing commitment to supporting the families of distributor employees nationwide. “We’re proud to recognize this year’s scholarship recipients and celebrate the hard work and commitment they’ve demonstrated in pursuing their education,” said **Francis Creighton**, WSWA President and CEO. “Supporting the next generation is at the heart of the WSWA Educational Foundation’s mission, and these scholarships are made possible by the continued generosity of our members. We congratulate the 2026 recipients and look forward to seeing all they accomplish in the years ahead.” The firms represented are Allied Beverage Group, Badger Liquor Co., Breakthru Beverage Group, Columbia Distributing, Donnewald Distributing, Eagle Brands Sales and Double Eagle Distributing, Great Lakes Wine & Spirits, Heidelberg Distributing Co., M.S. Walker, Inc., Reyes Beverage Group, Saratoga Liquor Co., Inc.,, and Southern Glazer's Wine & Spirits. ### James MacPhail To Release Inaugural Vintage of MacPhail Family Wines URL: https://bevnews.net/james-macphail-to-release-inaugural-vintage-of-macphail-family-wines/ Last updated: 2026-09-03T04:54:34.000Z After more than 30 harvests crafting acclaimed Pinot Noir and Chardonnay across California's leading coastal wine regions, winemaker **James MacPhail** is once again making wines under his own family name with the debut of **MacPhail Family Wines.** The inaugural release begins with **Toulouse Vineyard** in Anderson Valley – the first Pinot Noir vineyard James worked with when he launched MacPhail Family Wines in 2002 and the site that helped shape his career. Only 150 cases of the 2024 Toulouse Vineyard Anderson Valley Pinot Noir were produced. Priced at $70 per bottle, the wine is available by allocation now, with wine shipping beginning on October 6. McPhail reacquired the MacPhail Family Wines brand in 2024 with the goal of returning it to its original roots. Beginning again with Toulouse Vineyard reconnects the winery with the place where its story first began. "This isn't about looking back," said MacPhail. "It's about taking everything I've learned over the past thirty harvests and applying it to wines that carry my family's name. Returning to Toulouse felt like the right place to begin because it's where so much of my journey started." ### False DUI Arrest Gets Calif. Man $5M Verdict Against Calif. Highway Patrol URL: https://bevnews.net/false-dui-arrest-gets-calif-man-5m-verdict-against-calif-highway-patrol/ Last updated: 2026-09-03T04:35:16.000Z A Santa Rosa, Calif., man who was arrested with DUI despite having passed multipule breath tests as well as a breathalyzer screenng was awarded $5 million by a federal jury. The man, who is Black, alleged the arresting officer lacked any probable cause of any suspected crime and was "targeted for mistreatment because of his race." Video evidence, in the form of the man's dashcam footage and an iPhone recording by the man contradicted the police characterizations about his speed, appearance, conduct and performance during sobriety screenings. The arresting officers were not wearing body cameras. ### With 'Can-o-Flage' Any Bud Light Can Can Support Your Favorite Team URL: https://bevnews.net/bud-light-2/ Last updated: 2026-09-03T04:19:01.000Z Bud Light, the Official Beer Sponsor of the NFL, is celebrating fans everywhere introducing with their new [**“Can-o-Flage”** ](https://www.anheuser-busch.com/newsroom/BudLight-CanOFlage?ref=bevnews.net)sleeves, designed to transform any Bud Light can into your favorite team’s can - so fans can rep their team wherever they are this season. This announcement follows Bud Light’s return of the fan-favorite Bud Light NFL team cans, and a new campaign that shows just how far fans will go to enjoy Bud Light and gear up for football season. To help launch the product, Bud Light tapped Pro Football Hall of Famer Peyton Manning, 49ers Star George Kittle, and comedian Shane Gillis for a series of new digital spots showing how they will do anything to rep their teams on game day. ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-32/ Last updated: 2026-09-03T05:46:48.000Z ## [Enough with the doom and gloom: Cyndal Petty on the future of wine](https://www.winecompanion.com.au/articles/news/cyndalpetty-on-the-future-of-wine?ref=bevnews.net) The future of wine will not be secured by pretending its problems don't exist. But neither will it be secured by reporting on its decline until decline becomes the industry’s entire identity, argues Cyndal Petty. (Halliday) ## [I Asked AI for a Dinner-Party Wine Under $50\. Notice Who It Named – and Who It Didn't. Here's why](https://www.winebusiness.com/news/article/322651?utm%5Fsource=email%5Fdne&utm%5Fmedium=email&utm%5Fcampaign=link%5Fdne) Two things decide whether your wine ever appears in an answer to that question: EEvery pick was framed around the occasion and the recipient, and it named producers with deep third-party reputations, reviewed by critics, carried by known importers. (Press Release/Wine Business) ## [Scientists find why the liver may not heal even after you stop drinking](https://www.sciencedaily.com/releases/2026/08/260831015205.htm?ref=bevnews.net) Alcohol-related liver disease may trap damaged liver cells in a regenerative limbo, preventing the organ from rebuilding itself even after drinking stops. Researchers linked the problem to inflammation-driven RNA errors and identified a pathway that could potentially be targeted to restore liver repair. (Science Daily) ## [Can alcohol and wellness work together? ](https://drinksretailingnews.co.uk/can-alcohol-and-wellness-work-together/?ref=bevnews.net) Following a recent spate of drink releases featuring wellness claims, Lizzy O’Riordan considers whether alcohol should ever be part of the wellness space. (Drinks Retailing) ## [A black fungus is thriving in the midst of Ireland’s whiskey boom – we need to know more about it](https://theconversation.com/a-black-fungus-is-thriving-in-the-midst-of-irelands-whiskey-boom-we-need-to-know-more-about-it-290575?ref=bevnews.net) Once the angels have taken their share, where does it go next? – *The Conversation.* ## [Craft beer enters a new era](https://www.fooddive.com/news/craft-beer-evolving-beyond-hazy-ipa-high-alcohol/828269/?ref=bevnews.net) Gone are the glory days of hazy IPAs, with brewers seeing a resurgence in classic beers and experience-driven options. – *Food Dive* ## [The World’s Drinks Order Is In. Distillers Were Expecting More.](https://www.wsj.com/business/retail/the-worlds-drinks-order-is-in-distillers-were-expecting-more-8ad379b3?ref=bevnews.net) Alcohol companies are swamped with aged spirits including cognac, bourbon and Scotch whisky. (Wall Street Journal) ## [Too much coffee may weaken bones, study finds](https://www.sciencedaily.com/releases/2026/09/260901070550.htm?ref=bevnews.net) Following nearly 10,000 older women for 10 years, researchers found that tea drinking was associated with slightly higher hip bone density. Moderate coffee consumption did not appear harmful, but drinking more than five cups a day was linked to lower bone density. The findings suggest tea may offer a small bone-health boost, while excessive coffee could carry some drawbacks. (Science Daily) ## [Mindfulness may lower blood pressure in just 8 weeks](https://www.sciencedaily.com/releases/2026/09/260901010721.htm?ref=bevnews.net) Mindfulness, gratitude, and optimism training may improve blood pressure, inflammation, and other heart-health measures within just eight to 12 weeks. The strongest programs paired daily practice with regular reinforcement, suggesting that improving psychological well-being could become another tool for protecting cardiovascular health. (Science Daily) ### 3 Strategies for Managing Heat Risk in Winegrape Growing All Best at Different Times URL: https://bevnews.net/3-strategies-for-managing-heat-risk-in-winegrape-growing-all-best-at-different-times/ Last updated: 2026-09-03T03:51:17.000Z As winegrape growers contend with more frequent and severe heat events, a study published in the American Journal of Enology and Viticulture (AJEV) offers growers a practical economic framework for one of the industry’s most consequential questions: When does it make financial sense to adapt, and how? The study, “[Economics of Winegrape Adaptation: Technology Adoption, Cultivar Selection, or Migration](https://www.ajevonline.org/content/77/1/0770012?ref=bevnews.net),” compares three strategies for managing heat-related risk in winegrape production: installing shade cloth to protect fruit from direct sun, switching to a more heat-tolerant grape variety, or moving production to a cooler growing region. Using Cabernet Sauvignon production in Napa County as its case study, the research team built a financial model to estimate long-term returns for each strategy and paired it with a consumer survey to gauge how buyers might respond to the resulting changes in variety, region and production practice. The findings show that the best strategy depends on how severe the heat becomes. Under mild temperature effects, continuing to grow Cabernet Sauvignon in Napa County without any changes remained the most profitable path. As heat events grow more frequent and damaging, at a modest level, the economics tipped in favor of shade cloth. Under the most extreme heat scenario modeled, switching to a heat-tolerant variety – the study used Carignane as its example – produced the strongest financial return. Migrating production to a cooler region, modeled as a shift from Napa County to Lake County, trailed the other strategies across every scenario tested in the study. That distinction matters for an industry built on decades-long investments in vineyards, grape varieties and regional identity. “Extreme heat is no longer a once-in-a-decade problem for winegrape growers,” said Kristen Barnhisel, ASEV President and winemaker for J. Lohr Vineyards & Wines. “Research like this is exactly why AJEV exists: to take real vineyard and market data and turn it into something a grower can actually use to make informed decisions. We are glad to see it getting this kind of attention that it deserves.” The study’s authors, Bradley J. Rickard, Justine E. Vanden Heuvel, and Alex M. Susskind of Cornell University, and Yu Ping Chang of Penn State University, built a net present value model drawing on University of California Cooperative Extension cost-of-production data for Cabernet Sauvignon in Napa and Lake Counties and for Carignane in Napa County. The model accounted for establishment costs, ongoing production costs and revenues over a 30-year period under four climate scenarios ranging from no heat events to severe, recurring heat damage. To understand how adaptation might affect what consumers are willing to pay, the researchers also surveyed 308 U.S. wine consumers in early 2024, yielding 303 usable responses after data quality checks. Participants who were told that shade technology was protecting the grapes from extreme heat indicated a willingness to pay about 17% more for the wine. A switch to a different, more heat-tolerant grape variety earned a roughly 12% premium when consumers understood it as a climate response, and moving production to a new region earned about an 11% premium. The researchers note in the study that these premiums may shrink over time as such practices become more common and modeled them as lasting only through the fifth to ninth years of full production. The study has drawn notable attention since its publication in June 2026, with an Altmetric Attention Score of 117 as of August 11, 2026. Its reach reflects the stakes involved: vineyard decisions about planting, infrastructure and location can shape a grower’s finances for decades, making the economics of climate adaptation an increasingly urgent consideration across the wine industry. The study offers a framework that growers and other stakeholders can adapt to their own costs, yields and prices to weigh these choices for themselves. “Growers have always adapted to their site, but the pace of change now means those decisions carry real financial weight,” said **Markus Keller**, AJEV Science Editor and viticulture professor at Washington State University. “This study gives growers something they haven’t had before: a way to weigh technology, plant material and location against each other in dollar terms, not just growing conditions. That’s the kind of research AJEV exists to publish, work that starts in the field and ends up useful at the kitchen table.” ### Project Zin 2026 Raises over $400,000 for Down Syndrome Connection of the Bay Area URL: https://bevnews.net/project-zin-2026-raises-over-400-000-for-down-syndrome-connection-of-the-bay-area/ Last updated: 2026-09-03T01:38:08.000Z The 16th annual Project Zin raised more than $400,000 for the Down Syndrome Connection of the Bay Area (DSCBA). Founded by Clay and Carrie Mauritson of [Mauritson Wines](https://mauritsonwines.com/?ref=bevnews.net) alongside James Beard Award-winning Chef Charlie Palmer, the weekend brought together 21 of the country’s most sought-after Zinfandel producers and Sonoma County’s leading chefs. This year’s result brings the total raised since 2011 to more than $4 million. 2026 marked a bittersweet milestone as Brady Mauritson, the inspiration behind Project Zin, began his freshman year at Clemson University through [ClemsonLIFE](https://www.clemson.edu/education/programs/programs/culife/?ref=bevnews.net), a selective postsecondary program whose name stands for Learning Is For Everyone. Clay Mauritson closed the evening by turning his son’s milestone outward, announcing the Brady Mauritson LIFE College Scholarship to help families who cannot afford postsecondary programs. “Society has told us for too long that our loved ones bring with them a disability, but this couldn’t be more false,” said Clay Mauritson. “College gives students the dignity of risk, the freedom to try new things, the right to make mistakes, to learn, and to succeed on your own. Every young adult deserves that dignity. That is why we need a scholarship fund.” Project Zin began in 2011, following Brady’s diagnosis of Down syndrome at the age of two and a half. What started as a modest gathering that raised $25,000 in its first year has become one of Sonoma County’s most successful charitable events. The event features exactly 21 Zinfandel producers, a number chosen for Trisomy 21, the extra copy of chromosome 21 found in Down syndrome. ### Delaware's Unworkable Wine Shipping Law. URL: https://bevnews.net/delawares-unworkable-wine-shipping-law/ Last updated: 2026-09-03T01:26:32.000Z Thank goodness direct-to-consumer shipping didn' t begin in Delaware, because it would be dead. Steve Harrison, who runs Vinoshipper, went through the law. He details just how bad it is in his latest blog, [Unlimited](https://stevenunlimited.substack.com/p/delaware-legalized-wine-shipping?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=a1d2391b3e-EMAIL%5FCAMPAIGN%5F2026%5F09%5F02%5F09%5F30&utm%5Fmedium=email&utm%5Fterm=0%5F-a1d2391b3e-587960459). What the bill really is is a wholesaler protection bill Here's a summary: - You have to be a Delaware farm winery or an out-of-state the producer the Commissioner decides would qualify if it was located in Delaware. You have to grow your own fruit and ferment it on site. Negotiants, custom crush clients, urbanm wineries, all banned – as are farm wineries associated with an importer or retailer. - You can ship three nine-liter cases per household per year – and you can't ship more than 1,800 cases into Delaware in a year. Go over the limit and the Commissioner cancels your license, "which is probably the idea. Except that doesn't work because no distributor will pick up a brand on the strength of 1,800 cases." - You can't ship if a Delaware importer or wholesaler already represents you – or if you're a subsidiary of a supplier listed in the one importer/wholesaler's current price publication approved for price postings. - The delivery driver has to scan and keep a copy of the recipioent's ID. Does a brick-and-mortar retailer have a similar requirement? Of course not. The carriers have rejected this as too onerous. "So, Delaware has a law, a licensing system opening sometime this fall, and no lawful way to move a bottle." One reason this is so bad is the legislators rejected every offer of advice from people who know how direct shipping works in the states where deliveries are made and taxes are collected. The bill has an odor that would lead most journalists to say it is corrupt. Why? It was filed June 27, amended on June 30 and passed on he last night of the session. The National Association of Wine Retailers objected, with Tom Wark calling it "one of the worst, most exclusionary and most anti-consumer" shipping bills in decades. Also objecting: Wine Institute, which offered amendments that were ignored, Free the Grapes, FedEx and UPS. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-51/ Last updated: 2026-09-02T10:00:48.000Z ***Good Morning and Happy Wednesday, September 2, 2026*** ## [In the RNDC Wind Down, Who Loses](https://bevnews.net/in-the-rndc-wind-down-who-loses/) Just to prove how nerdy we can get, we spent a few hours reading the documents in the Republic National Distributing Co. Chapter 11 bankruptcy. We began because Chapter 11 usually means the debtor is expected to emerge as a going – although smaller – concern. But in this case, a lot of media referred to the matter as a "wind down," which is usually a state law case in which management retains control but the firm is ultimately liquidated. After reading the documents, it's clear RNDC is expected ## [After 88 Years as Grower, Thomson Vineyards Debuts 1st Commercial Sparkling Wine](https://bevnews.net/after-88-years-as-grower-thomson-vineyards-debuts-1st-commercial-sparkling-wine/) After 88 years primarily growing winegrapes for other producers, Thomson Vineyards is producing its first commercial sparkling wine, a sparkling Riesling grown, made and labeled by Thomson Vineyards at Gloria Ferrer through its custom-crush program. The project brings together fourth-generation grower Jennifer R. Thomson and winemaker Kyle Altomare, whose professional relationship spans more than 15 years and multiple varieties and wine programs. This year's harvest was nearly a month earlier. ## [Napa Valley Vintners Invests $1.8 Million to Support Student Health at Schools Across Napa County](https://bevnews.net/napa-valley-vintners-invests-1-8-million-to-support-student-health-at-schools-across-napa-county/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/Napa-Valley-Vintners_pr-3625633-orig.jpg)](https://bevnews.net/napa-valley-vintners-invests-1-8-million-to-support-student-health-at-schools-across-napa-county/) Vanessa was a Napa Valley Unified School District freshman struggling academically, feeling isolated and losing her sense of belonging. But regular check-ins with a youth outreach coordinator at an on-campus wellness center helped her build friendships, attend class and eventually seek therapy. By her senior year, she was bringing other freshmen into the center and sharing what the space had meant to her. She told them, “This place saved me when I was exactly where you are.” Today, 55% of Napa ## [Vineyard Team Offers "Sustainable Winegrowing Podcast"](https://bevnews.net/vineyard-team-offers-sustainable-winegrowing-podcast/) Vineyard Team, producers of the Sustainable Ag Expo, is offering a podcast series. Among the podcast speakers who are also appearing at Sustainable Ag Expo: Dr. Michelle Moyer of Washington State University, the 2026 Expo headliner, previously joined the podcast in episode 38 to discuss integrated pest management, powdery mildew, water stress, and the growing role of data in vineyard decisions. At the Expo, she will explore the latest innovations in grape breeding with Modern Grape Varieties an ## [CAWG Produces New Merch to Celebrate California Wine](https://bevnews.net/cawg-produces-new-merch-to-celebrate-california-wine/) California Association of Winegrape Growers (CAWG) has launched a small line of merchandise, giving consumers and those who work in the industry a new way to show their support. Proceeds from the collection will support CAWG’s ongoing advocacy for growers throughout the state. ## [What We're Reading --](https://bevnews.net/what-were-reading-167/) ***Thanks for reading. I'll be back tomorrow. – Joel*** ### What We're Reading -- URL: https://bevnews.net/what-were-reading-167/ Last updated: 2026-09-02T06:34:25.000Z ## [Pour, Rinse, Repeat](https://www.oregonwinepress.com/article?articleTitle=pour-rinse-repeat--1788277684--4036--&utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=da34bd94ac-EMAIL%5FCAMPAIGN%5F2026%5F08%5F31%5F09%5F40%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F778166e558-7fdf3992a5-587960459) Revino’s refillable bottles are changing Oregon’s sustainability story. (Oregon Wine Press) ## [What’s next for this now-retired Md. winery old-timer? Showing up to work unpaid](https://wineclassroom.substack.com/p/whats-next-for-this-now-retired-md?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=da34bd94ac-EMAIL%5FCAMPAIGN%5F2026%5F08%5F31%5F09%5F40%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F778166e558-7fdf3992a5-587960459) Anthony Aellen likely is marking his first week in five decades retired by finding plenty to do at Linganore Winecellars. (The Wine Classroom) ### In the RNDC Wind Down, Who Loses URL: https://bevnews.net/in-the-rndc-wind-down-who-loses/ Last updated: 2026-09-02T06:34:06.000Z Just to prove how nerdy we can get, we spent a few hours reading the documents in the Republic National Distributing Co. Chapter 11 bankruptcy. We began because Chapter 11 usually means the debtor is expected to emerge as a going – although smaller – concern. But in this case, a lot of media referred to the matter as a "wind down," which is usually a state law case in which management retains control but the firm is ultimately liquidated. After reading the documents, it's clear RNDC is expected to ultimately disappear. And that leads to the next question, who are the owners and do they expect to walk away with even a dollar. The answer to the last question is no – according to the bankruptcy plan, the owners haven't any expectation there will be enough for them to receive anything from the Chapter 11 wind down. So who owns loses? Two-thirds is owned by **NDC Partners**, which is an affiliate of **National Distributing Co**., which was founded by **Chris Carlos**, a Greek immigrant with limited English, no money and no background in the alcohol industry, and **Al Davis**, a young alcohol salesman from New York who had built a reputation working for distributors across the Southeast. Carlos ran finances and Davis ran sales. NDC is separate from RNDC and will continue to operate in Georgia and New Mexico. The other third is owned by **New BG Distribution Partners**, San Antonio, Texas, which is owned by members of the Block family. It had been founded by Edward Block, a former route salesman for a liquor distributor, in 1939 with one delivery truck and a small warehouse. RNDC's history began in 1898, when **Newman Goldrin**g, an immigrant from Eastern Europe, founded **N. Goldring Corp**. in Pensacola, Fla. NGC became the first licensed beer distributor and expanded over the decades. After Repeal of Prohibition, Goldring reopened the busness with the help of his son. In 1997, the Block and Goldring families combined their businesses to create Republic Beverage Co. Ten years later, RC and NDC merged nearly all their businesses into RNDC. In addition to banks and other commerecial interests, RNDC owes about $48 million in unpaid principal and interest to members of the Block Family. Those notes are subordinate and junior in right of payment to all other debts of the company. While it's tempting to say RNDC's owners undoubtedly have enough money to be just fine, the collapse of RNDC has to be a tremendous blow. However, there's one family that might be laughing all the way to the bank – the Goldring Family. Although Newman Goldring had been one of the founding pillars of Republic Beverage Co., the Goldrings had to exit the company because **Brown-Forman** and other suppliers weren't happy to see their brands distributed by a company which also had an interest in one of their competitors – fast-growing **Sazerac Co**. RNDC didn't have enough cash to fully buy out William Goldring's equity, so the Goldring family assumed complete independent ownership of RNDC's distribution hubs in Dallas, Houston and San Antonio, RNDC has continued to pay rent directly to the Goldring family to use these critical facilities. If those leases are involved in the sales of various RNDC entities, the Goldrings are continuing to receive their lease payments every month. They just might be the big winners in the collapse of RNDC. ### Napa Valley Vintners Invests $1.8 Million to Support Student Health at Schools Across Napa County URL: https://bevnews.net/napa-valley-vintners-invests-1-8-million-to-support-student-health-at-schools-across-napa-county/ Last updated: 2026-09-02T03:04:15.000Z Vanessa was a Napa Valley Unified School District freshman struggling academically, feeling isolated and losing her sense of belonging. But regular check-ins with a youth outreach coordinator at an on-campus wellness center helped her build friendships, attend class and eventually seek therapy. By her senior year, she was bringing other freshmen into the center and sharing what the space had meant to her. She told them, *“This place saved me when I was exactly where you are.”* Today, 55% of Napa County public high school students use an on-campus wellness center, demonstrating how integral these resources have become to student life. **Napa Valley Vintners** (NVV) said it is investing $1.8 million in five Napa County nonprofits that provide wellness services on school campuses across the county. Because schools are where students spend most of their time, it is often where early warning signs are first recognized. “We tend to be their first form of contact with a trusted adult, and students feel comfortable telling us what’s going on in their lives. We can then provide students with the support they need,” said Jessica De Leon, a Youth Outreach Coordinator with On The Move at the Wellness Center at New Tech High School. This round of grants will support local, non-profit organizations including Mentis, Napa Valley Education Foundation, Aldea, On The Move and UpValley Family Centers. Together, these partners bring different areas of expertise to on-campus wellness centers, creating a coordinated network of care for students. The centers offer everything from a quiet place to reset during the school day to counseling, peer support and connections to additional resources. Since 1981, funds raised through Auction Napa Valley have enabled Napa Valley’s vintner community to invest in Napa Valley’s children and families. To date, NVV has given $245 million back to the Napa Valley community. ![](https://win-advisor-media-library.s3.us-west-1.amazonaws.com/wp-content/uploads/2026/09/01124802/Napa-Valley-Vintners_pr-3625633-orig.jpg) ### Vineyard Team Offers "Sustainable Winegrowing Podcast" URL: https://bevnews.net/vineyard-team-offers-sustainable-winegrowing-podcast/ Last updated: 2026-09-02T02:39:02.000Z Vineyard Team, producers of the Sustainable Ag Expo, is offering a podcast series. Among the podcast speakers who are also appearing at Sustainable Ag Expo: **Dr. Michelle Moyer** of Washington State University, the 2026 Expo headliner, previously joined the [podcast in episode 38](https://www.vineyardteam.org/resources/resource-library/pest-management.php?id=789&ref=bevnews.net) to discuss integrated pest management, powdery mildew, water stress, and the growing role of data in vineyard decisions. At the Expo, she will explore the latest innovations in grape breeding with *Modern Grape Varieties and Their Role in Sustainable Farming*, followed by a grower panel. **Dr. Brent Warneke** of Oregon State University explored intelligent sprayers in [Episode 219](https://www.vineyardteam.org/podcast?id=1084&ref=bevnews.net), including how sensor-controlled equipment can improve pesticide application efficiency and reduce waste. At the Expo, his session *Vineyard Sprayer Toolbox: Technologies, Tradeoffs, and Opportunities* will examine the range of spray technologies available to growers and the tradeoffs behind each. Listeners can tune in to [Dr. Pam Marrone](https://www.vineyardteam.org/podcast/?id=918&ref=bevnews.net), [Dr. Akif Eskalen](https://www.vineyardteam.org/podcast/?id=805&ref=bevnews.net) of UC Davis, and [Dr. Charlotte Decock](https://www.vineyardteam.org/podcast/?id=756&ref=bevnews.net) of Cal Poly on topics ranging from biological pest management to vineyard soil health before hearing their latest research at the Expo. Like the podcast, the Sustainable Ag Expo’s [online program](https://vineyardteam.thinkific.com/bundles/2026-sustainable-ag-expo?ref=bevnews.net) gives growers the flexibility to continue learning and earn continuing education hours when their schedules allow. Access to 11 on-demand courses are included with a [two-day Expo ticket, with courses available.](https://secure.qgiv.com/for/2026tailgatesevents/event/sustainableagexpo/?ref=bevnews.net) October 12 through December 13. **Dr. Patty Skinkis** of Oregon State University is one of several Expo experts who has previously joined Vineyard Team on the podcast. In the [recent episode 320,](https://www.vineyardteam.org/podcast/?id=1223&ref=bevnews.net) she shares findings from long-term rootstock trials examining drought tolerance, yield, and canopy growth. This fall, her online Expo course will explore new technologies for vineyard nutrient monitoring, including precision viticulture, improved tissue sampling, and hyperspectral data. The great advantage of podcasts for growers, of coursde, is they can be listened to even as growers driver trackers or peform similar duties in the field. This year’s Expo returns November 10–11 with two days of seminars, 60+ exhibitors, continuing education opportunities, and networking with 500+ industry professionals. For info and tickets: [https://www.sustainableagexpo.org/](https://www.sustainableagexpo.org/?ref=bevnews.net). ### CAWG Produces New Merch to Celebrate California Wine URL: https://bevnews.net/cawg-produces-new-merch-to-celebrate-california-wine/ Last updated: 2026-09-02T02:20:24.000Z **California Association of Winegrape Growers** (CAWG) has launched a small line of merchandise, giving consumers and those who work in the industry a new way to show their support. Proceeds from the collection will support CAWG’s ongoing advocacy for growers throughout the state. “At a time when California’s winegrape growers are facing significant challenges, we need more people talking about California wine, choosing California wine, and recognizing the growers behind every bottle,” said CAWG President **Natalie Collins**. “This is one small, fun way to help do that.” The collection features simple designs created for anyone who loves California wine. “California wine is part of a lifestyle and culture that extends well beyond the vineyard,” Collins said. “You don’t have to work in wine to support it. We hope people wear it, share it, and maybe even get others thinking about what’s in their glass and where it comes from.” [Shop California Wine Merch Here](https://ca-winegrape-growers-shop.fourthwall.com/?ref=bevnews.net) ### After 88 Years as Grower, Thomson Vineyards Debuts 1st Commercial Sparkling Wine URL: https://bevnews.net/after-88-years-as-grower-thomson-vineyards-debuts-1st-commercial-sparkling-wine/ Last updated: 2026-09-02T02:15:38.000Z After 88 years primarily growing winegrapes for other producers, **Thomson Vineyards** is producing its first commercial sparkling wine, a sparkling Riesling grown, made and labeled by Thomson Vineyards at **Gloria Ferrer** through its custom-crush program. The project brings together fourth-generation grower Jennifer R. Thomson and winemaker **Kyle Altomare**, whose professional relationship spans more than 15 years and multiple varieties and wine programs. This year's harvest was nearly a month earlier than normal. “This is normally the week when the majority of our grapes are harvested for sparkling wine,” grower **Jennifer R. Thomson** said. “Instead, this year we were making harvest decisions a month ago. When your family has farmed the same region for nearly 90 years, you have a long agricultural memory. Seasons like 2026 remind you that every vintage is different and that the relationship between vineyard and winemaker matters enormously.” ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-54/ Last updated: 2026-09-01T10:00:08.000Z ***Good Morning and Happy Tuesday, September 1, 2026.*** ## [Signorello Estate Files for Bankruptcy Protection 9 Years After Wildfire](https://bevnews.net/signorello-estate-files-for-bankruptcy-protection-9-years-after-wildfire/) Signorelllo Estate, a Napa Valley winery that was destroyed by the Atlas Fire nine years ago, has filed for Bankruptcy Act protection just two years after it opened a new winery. American AgCredit, Signorello's lender, moved to foreclose on the winery’s land, buildings, equipment and the right to use the Signorello Estate name, citing $37 million in debt. ## [Ironstone Vineyards Owner Buys Brands](https://bevnews.net/ironstone-vineyards-owner-buys-brands/) The Kautz family, which owns Ironstone Vineyards, has bought a collection of wines from Allan Lombardi, owner of Thomas Allen Winery. Terms weren't disclosed. The brands include Thomas Allen, Hook or Crook Cellars, Provenance Vineyards, Fortitude by Provenance, Red Phoenix, Samuel Lindsay Wines, Landing 63, Weekday Wines and the canned vodka cocktails brand Weekday Water. “With our vineyard holdings and our production capacity bringing in a new portfolio with recognised brands will help us gr ## [Late-Summer Alcohol Appetite Stays Muted as Momentum Holds Flat: NIQ](https://bevnews.net/late-summer-alcohol-appetite-stays-muted-as-momentum-holds-flat-niq/) Alcohol sales remain under pressure as value-seeking consumers reshape state performance, NIQ reports. Prepared Cocktails, which had powered the Spirits category through much of the summer, has been negative for three consecutive weeks. Just a bit negative – in the latest week easing just 0.9%, according to NIQ – but still negative. Beer has now led industry declines for three consecutive weeks, increasing each week. Wine and Spirits show smaller losses but remain far from positive territory, ## [How a Winery Worker Started a Wildfire that Lasted 17 Days, Wrecked Vintages](https://bevnews.net/how-a-winery-worker-started-a-wildfire-that-lasted-17-days-wrecked-vintages/) On Aug. 21, 2025, Juan Luis Gutierrez Marfil disposed of some hot ashes into a burn pile. The resulting Pockett wildfire lasted 17 days, destroyed one home and four outbuildings. A number of winegrape growers abandoned their vintages owing to smoke taint they blamed on the fire. Total damage was estimated at $56 million plus $1.7 million for other agricultural commodities and farm structures. ## [When It Comes to Getting Paid After a Wildfire, It Helps to Know the Governor](https://bevnews.net/when-it-comes-to-getting-paid-after-a-wildfire-it-helps-to-know-the-governor/) More than 30 small wineries and vineyard owners say they suffered damages in the Pickett fire allegedly started by Juan Luis Gutierrez Marfil and are seeking to recover about $90 million they say they lost. So far, only one wine company has received compensation from Hundred Acre and its owner, Jayson Woodbridge, for whom Marfil worked – PlumpJack Corp., co-founded by Gov. Gavin Newsom. . . . ## [Bayou Rum Names Crescent Crown Distributing Its Louisiana Partner](https://bevnews.net/bayou-rum-names-crescent-crown-distributing-its-louisiana-partner/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/09/Bayou-x-Crescent-Crown-handshake-horizontal-crop-1.jpg)](https://bevnews.net/bayou-rum-names-crescent-crown-distributing-its-louisiana-partner/) Angelo Torre, President, Louisiana Spirits LLC and Chris Bourg, President, Crescent Crown Distributing (Supplied) Louisiana Spirits LLC, the distillery behind Bayou Rum, appointed Crescent Crown Distributing as its distribution partner in Louisiana. First shipments went out Monday (8/31). It's the first step in a wider U.S. rebuild for the brand. Bayou is in talks with distributors across a number of Southern states, with further markets to follow through the fall. ## [RNDC Shedding Leases as It Moves Into Asset Wind Down](https://bevnews.net/rndc-shedding-leases-as-it-moves-into-asset-wind-down/) Republic National Distributing Co. is seeking court approval to reject additional unexpired leases and to abandon related personal property as it continues a process that began shortly after it filed for Bankruptcy Act protection in July. Where buyers can be found, RNDC is seeking to sell its operations. Where they can't be found, it is simply winding down operations in those markets. In its initial bankruptcy declaration, the company said it lost suppliers representing more than $3 billion . . . . ## [Grey Goose Vodka's U.S. Open Serve](https://bevnews.net/grey-goose-vodkas-u-s-open-serve/) Grey Goose vodka returns to the US Open for its 20th year, continuing one of the longest-running spirits partnerships in sports that has made the Grey Goose Honey Deuce signature cocktail one of the tournament's most recognizable rituals. For 2026, the brand will extend the tournament experience beyond the stadium through the return of The Last Serve Bar at Grand Central Terminal and, separately, a new partnership with basketball star Josh Hart, fresh off a championship win. ## [Google Updates Alcohol Advertising Policy; New Rules Effective Sept. 30](https://bevnews.net/google-updates-alcohol-advertising-policy-new-rules-effective-sept-30/) Google said it will replace its current advertising policy with a new policy that revises the irresponsible alcohol advertising policy. Under the revised policy, advertising must not promote the excessive use of alcohol or imply that alcohol is necessary for a successful or healthy lifestyle. Specifically: Ads must not mislead consumers about the nature and strength of the drink or unduly emphasize high alcohol strength. ## [Women for WineSense Launches Evidence-Based Wine & Health Resource](https://bevnews.net/women-for-winesense-launches-evidence-based-wine-health-resource/) Women For WineSense (WWS), the national organization for wine education and networking, launched its new Wine and Health educational resource. Developed by National Director of Education Tessa Butterfield in collaboration with retired physician Dr. Edward J. Miller, the comprehensive series provides clear, evidence-based answers to the public’s most frequently asked questions about wine and wellness. The resource was created to address widespread misinformation and encourage more informed conv ## [Tom Wark Suspends The Spill](https://bevnews.net/tom-wark-suspends-the-spill/) **Tom Wark** said he was suspending publication of **The Spill**, a free daily email with a curated, scannable list of wine news, videos, podcasts and more ## [What I'm Reading --](https://bevnews.net/what-im-reading-31/) ***Thanks for reading. I'll be back tomorrow. – Joel*** ### Tom Wark Suspends The Spill URL: https://bevnews.net/tom-wark-suspends-the-spill/ Last updated: 2026-09-01T04:06:48.000Z **Tom Wark** said he was suspending publication of **The Spill**, a free daily email with a curated, scannable list of wine news, videos, podcasts and more aimed at wine consumers. ### Bayou Rum Names Crescent Crown Distributing Its Louisiana Partner URL: https://bevnews.net/bayou-rum-names-crescent-crown-distributing-its-louisiana-partner/ Last updated: 2026-09-01T03:50:57.000Z **Louisiana Spirits LLC**, the distillery behind **Bayou Rum**, appointed **Crescent Crown Distributing** as its distribution partner in Louisiana. First shipments went out Monday (8/31). It's the first step in a wider U.S. rebuild for the brand. Bayou is in talks with distributors across a number of Southern states, with further markets to follow through the fall. The move puts Louisiana's own rum back on the trucks of a Louisiana company. Crescent Crown, family-owned since 1982, runs four distribution centers in the state — New Orleans, Baton Rouge, Lafayette and Thibodaux — and serves roughly 8,000 retail and on-premise accounts across South Louisiana. It sells and delivers more than 30 million cases of beverages a year in Louisiana and Arizona, and added spirits to its Louisiana book in 2023. The partnership lands on the back of the biggest rebuild in the brand's history. In 2026 Bayou relaunched both flagship expressions from the liquid out: a pot still and column still blend in place of the old all-pot recipe, lighter and built to work in a drink; a redrawn bottle and label with the Louisiana state outline embossed into the shoulder; a new high-speed line at Lacassine filling 3,600 bottles an hour; and a shelf position that sets an American rum alongside the imported brands rather than above them. It is the first step rather than the finished picture — the rest of the Bayou range follows the two flagships through the same rebuild. "Bayou Rum is proudly born and raised in Louisiana, so entrusting our brand to a Louisiana-based distributor makes this partnership with Crescent Crown especially meaningful," said **Angelo Torre**, president, Louisiana Spirits LLC. "They understand our market, our culture, and the pride behind our brand. We have tremendous confidence in their team and look forward to growing Bayou Rum together right here at home." "Crescent Crown Louisiana is humbled and honored to have this opportunity to partner with the leadership and team at Bayou Rum. Both companies were born and raised in the great state of Louisiana. Adding Bayou Rum to our amazing portfolio of brands helps ensure that Crescent Crown can continue to deliver the highest quality products to our cherished customers throughout Louisiana," said Chris Bourg, president, Crescent Crown Distributing. ### Grey Goose Vodka's U.S. Open Serve URL: https://bevnews.net/grey-goose-vodkas-u-s-open-serve/ Last updated: 2026-09-01T03:37:13.000Z **Grey Goose** vodka returns to the US Open for its 20th year, continuing one of the longest-running spirits partnerships in sports that has made the Grey Goose Honey Deuce signature cocktail one of the tournament's most recognizable rituals. For 2026, the brand will extend the tournament experience beyond the stadium through the return of The Last Serve Bar at Grand Central Terminal and, separately, a new partnership with basketball star Josh Hart, fresh off a championship win. The Grey Goose Honey Deuce signature cocktail is crafted with Grey Goose vodka, fresh lemonade, raspberry liqueur and topped with tennis-inspired honeydew melon balls. ![New York's ultimate baller Josh Hart has made the call. Grey Goose Honey Deuce® season is officially open.](https://i.ytimg.com/vi/2L4zc2sfkZk/hqdefault.jpg "New York's ultimate baller Josh Hart has made the call. Grey Goose Honey Deuce® season is officially open.") New York's ultimate baller Josh Hart has made the call. Grey Goose Honey Deuce® season is officially open. Josh Hart will put his skills as New York's ultimate baller to the test in a cheeky content piece that finds him mid-press conference preparing the millions of melon balls that garnish each Grey Goose Honey Deuce Signature Cocktail. Consumers will have the opportunity to capture content in their own press conference photo moment, enjoy surprise and delight moments and toast to the excitement of the tournament at The Last Serve Bar\*. In addition to the content, Josh will join fans in cheering on players from the newly redesigned Grey Goose suite at the US Open® tournament with a refreshing Grey Goose Honey Deuce cocktail. Returning for its second year, The Last Serve Bar will extend the experience of the US Open beyond the USTA Billie Jean King National Tennis Center as the brand's official pop-up serving the Grey Goose Honey Deuce US Open Signature Cocktail outside the tournament grounds. Located in Vanderbilt Hall at Grand Central Terminal, the activation will be open Sept. 2 and 3 from 5:00–8:00 PM and 10:00 PM–1:00 AM, offering tennis fans and everyday commuters complimentary 2 oz miniature GREY GOOSE Honey Deuce® cocktails. Designed to help New Yorkers and visitors alike "make time wait," The Last Serve Bar invites fans to keep the spirit of the US Open alive long after match point. "This year, we wanted to celebrate the icons and rituals that make New York so special. 2026 has been the year of New York City, and the US Open has become synonymous with summer in New York." said **Aleco Azqueta**, Global Vice President of Marketing for Grey Goose vodka. "What better way to celebrate than by raising a Grey Goose Honey Deuce with Josh Hart following the Knicks' first championship in 53 years? Whether at The Last Serve Bar or courtside at the US Open, we're creating more ways for New Yorkers and visitors alike to come together, embrace the spirit of the city and 'make time wait.'" ### Google Updates Alcohol Advertising Policy; New Rules Effective Sept. 30 URL: https://bevnews.net/google-updates-alcohol-advertising-policy-new-rules-effective-sept-30/ Last updated: 2026-09-01T03:03:12.000Z Google said it will replace its current advertising policy with a new policy that revises the irresponsible alcohol advertising policy. Under the revised policy, advertising must not promote the excessive use of alcohol or imply that alcohol is necessary for a successful or healthy lifestyle. Specifically: > Ads must not mislead consumers about the nature and strength of the drink or unduly emphasize high alcohol strength. > > Ads may not suggest that alcohol can enhance physical, sporting, or mental ability. > > Ads may not suggest alcohol produces social or sexual success or acceptance. > > Ads cannot encourage excessive or irresponsible consumption. > > Ads cannot imply health benefits or therapeutic properties of alcohol. > > Ads must not portray or encourage drinking prior to or during activities requiring sobriety or a high degree of skill or precision, such as operating machinery, driving, or playing sports. > > Ads may not present alcohol as a means of removing social or sexual inhibitions. - Ads must not target or be designed to appeal primarily to those under the legal purchase age for alcohol in the country they target. - This includes avoiding themes, icons, music, games, or characters that are particularly appealing to minors. - Minors and pregnant people shall never be shown consuming an alcoholic beverage. Advertisers targeting regions that "exclusively permit 0% alcohol advertising must now apply for certification," as all previous permissions will be revoked on Sept. 30, when the new policies take effect. ### RNDC Shedding Leases as It Moves Into Asset Wind Down URL: https://bevnews.net/rndc-shedding-leases-as-it-moves-into-asset-wind-down/ Last updated: 2026-09-01T02:51:14.000Z Republic National Distributing Co. is seeking court approval to reject additional unexpired leases and to abandon related personal property as it continues a process that began shortly after it filed for Bankruptcy Act protection in July. Where buyers can be found, RNDC is seeking to sell its operations. Where they can't be found, it is simply winding down operations in those markets. In its initial bankruptcy declaration, the company said it lost suppliers representing more than $3 billion in annual revenue between late 2022 and 2025\. At its peak, the company generated about $12 billion in annual revenue and operated a fleet of 1,800 vehicles, delivering more than 390,000 cases of alcoholic beverages a day across 40 states. In its declaration, Chief Restructuring Officer John R. Castellano said RNDC generated more than $1 billion in the sale of 11 markets to Reyes Holdings Inc. that closed May 29\. ### Signorello Estate Files for Bankruptcy Protection 9 Years After Wildfire URL: https://bevnews.net/signorello-estate-files-for-bankruptcy-protection-9-years-after-wildfire/ Last updated: 2026-09-01T02:20:24.000Z Signorelllo Estate, a Napa Valley winery that was destroyed by the Atlas Fire nine years ago, has filed for Bankruptcy Act protection just two years after it opened a new winery. American AgCredit, Signorello's lender, moved to foreclose on the winery’s land, buildings, equipment and the right to use the Signorello Estate name, citing $37 million in debt. G3 Enterprises, a wine packaging company that is owned by third generation members of the Gallo family, is owed nearly $88,000 and is Signorello's largest creditor. Other major creditors include Liquor Control Board of Ontario (Signorello is Canadian), plus a number of barrel and cork suppliers. Having lost everything in the fire, Signorello set out to rebuild, and to make the rebuilt winery as fireproof as possible. The 20,000 square-foot winery is built out of steel and concrete,. It has an additional well for firefighting. He dug caves into the hillside, which he insulated and refrigerated. It is fully solar powered and has its own wastewater management system. But the new winery was much more expensive and took a lot longer to build than planned, with the project exceeding his timeline and budget. The delays included three years to get the proper permits, a lengthy battle with his insurer, and the pandemic which halted construction. An auction of the estate has been halted as a result of the bankruptcy filing. ### When It Comes to Getting Paid After a Wildfire, It Helps to Know the Governor URL: https://bevnews.net/when-it-comes-to-getting-paid-after-a-wildfire-it-helps-to-know-the-governor/ Last updated: 2026-09-01T02:00:11.000Z More than 30 small wineries and vineyard owners say they suffered damages in the Pickett fire allegedly started by Juan Luis Gutierrez Marfil and are seeking to recover about $90 million they say they lost. So far, only one wine company has received compensation from Hundred Acre and its owner, Jayson Woodbridge, for whom Marfil worked – PlumpJack Corp., co-founded by Gov. Gavin Newsom. It lost about 60 of its 129 acres of vines at its Oso Vineyard. “As the only vineyard involved in this case to experience burn damage, we were not surprised to be among the first to reach a resolution,” PlumpJack said in a statement. Ed Snider who said he "lost everything" because of the fire, including his vineyard, home and income stream. told the *San Francisco Chronicl* “I really felt uncomfortable with that.” “It pretty much left me penniless at 65.” ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-31/ Last updated: 2026-09-01T01:42:50.000Z ## [Dolly Parton Leaves Us Wanting More](https://www.wsj.com/opinion/dolly-parton-leaves-us-wanting-more-132e5c70?ref=bevnews.net) Her talent, ambition, depth, faith and generosity gave her an appeal that was close to universal. (Wall Street Journal/Peggy Noonan) ## [The Trailblazing Business Savvy That Built Dolly Inc. Into an Empire](https://www.wsj.com/business/dolly-parton-business-rights-dollywood-599aae2b?ref=bevnews.net) Dolly Parton was fiercely protective of her songwriting catalog when even the Beatles and the Rolling Stones failed to maintain control. That conviction became the powering force as she expanded beyond music. (Wall Street Journal) ## [Dolly Parton Believed Wine Was for Everyone—Not Just Experts](https://www.wineenthusiast.com/culture/pop-culture/remembering-dolly-parton/?utm%5Fcampaign=dolly-parton-s-all-americans-wine-world-atlas-of-wine-visit-america-s-oldest-wineries-and-much-more&utm%5Fmedium=referral&utm%5Fsource=thespill.net) The Grammy-winning country artist and humanitarian, who launched her first line of wines in 2024, believed in wine as a catalyst for togetherness. (Dolly Parton)[](https://www.wsj.com/business/dolly-parton-business-rights-dollywood-599aae2b?ref=bevnews.net#comments%5Fsector) ### Ironstone Vineyards Owner Buys Brands URL: https://bevnews.net/ironstone-vineyards-owner-buys-brands/ Last updated: 2026-09-01T01:42:19.000Z The Kautz family, which owns Ironstone Vineyards, has bought a collection of wines from Allan Lombardi, owner of Thomas Allen Winery. Terms weren't disclosed. The brands include **Thomas Allen, Hook or Crook Cellars, Provenance Vineyards, Fortitude by Provenance, Red Phoenix, Samuel Lindsay Wines, Landing 63, Weekday Wines** and the canned vodka cocktails brand **Weekday Water.** “With our vineyard holdings and our production capacity bringing in a new portfolio with recognised brands will help us grow our business, as well as use our own supply of wines,” the family said. “Our family’s longstanding relationship with Allan Lombardi and his team will help ensure a seamless transition for customers and partners,” **Joan Kautz**, head of global sales and marketing for Ironstone Vineyards said in a press release. “We see tremendous potential to build on each brand’s strengths and expand their reach.” The Kautz family previously supplied Thomas Allend with wines. They own more than 7,000 acres of vineyards in the Lodi and Sierra Foothills appellations. ### How a Winery Worker Started a Wildfire that Lasted 17 Days, Wrecked Vintages URL: https://bevnews.net/how-a-winery-worker-started-a-wildfire-that-lasted-17-days-wrecked-vintages/ Last updated: 2026-09-01T01:31:43.000Z On Aug. 21, 2025, Juan Luis Gutierrez Marfil disposed of some hot ashes into a burn pile. The resulting wildfire lasted 17 days, destroyed on home and four outbuildings. A number of winegrape growers abandoned their vintages owing to smoke taint they blamed on the fire. Total dmage was estimated at $56 million plus $1.7 million for other agricultural commodities and farm structures. Hundred Acre Wine spokesman said Marfil was a contractor working for Woodbridge and not a winery employee. In April a Cal Fire enfocement officer cited him two two felonies and two misdemeanors related to the fire. He has now been charged with recklessly causing the fire of a structure or forest. ### Women for WineSense Launches Evidence-Based Wine & Health Resource URL: https://bevnews.net/women-for-winesense-launches-evidence-based-wine-health-resource/ Last updated: 2026-09-01T01:10:23.000Z **Women For WineSense** (WWS), the national organization for wine education and networking, launched its new [Wine and Health educational resource. ](http://www.womenforwinesense.org/wine-and-health/?ref=bevnews.net) Developed by National Director of Education Tessa Butterfield in collaboration with retired physician Dr. Edward J. Miller, the comprehensive series provides clear, evidence-based answers to the public’s most frequently asked questions about wine and wellness. The resource was created to address widespread misinformation and encourage more informed conversations around wine consumption. It translates complex clinical data into accessible insights on breast cancer risk, sugar content, heart health, the “J-shaped curve in data,” and the true biological impact of antioxidants such as resveratrol and oligomeric procyanidins (OPCs). “We recognized a desire among both wine enthusiasts and wine professionals to move past scary headlines and look at actual data,” said Butterfield. This educational series explores the research behind those questions, providing balanced, science-based answers that help individuals make lifestyle choices aligned with their values and health priorities. “The key is to view alcohol through the lens of informed moderation—understanding that it operates on a risk spectrum, not a yes/no switch,” said Dr. Edward J. Miller. “Ultimately, informed decisions are often better than fear-based ones. Understanding both the potential risks and the broader context allows each person to make choices that fit their own health priorities and lifestyle.” The complete Wine and Health resource is free to the public and can be accessed directly at [http://www.womenforwinesense.org/wine-and-health/](http://www.womenforwinesense.org/wine-and-health/?ref=bevnews.net). ### Late-Summer Alcohol Appetite Stays Muted as Momentum Holds Flat: NIQ URL: https://bevnews.net/late-summer-alcohol-appetite-stays-muted-as-momentum-holds-flat-niq/ Last updated: 2026-09-01T00:46:42.000Z Alcohol sales remain under pressure as value-seeking consumers reshape state performance, NIQ reports. Prepared Cocktails, which had powered the Spirits category through much of the summer, has been negative for three consecutive weeks. Just a bit negative – in the latest week easing just 0.9%, according to NIQ – but still negative. Beer has now led industry declines for three consecutive weeks, increasing each week. Wine and Spirits show smaller losses but remain far from positive territory, NIQ says. Add it all together and during the four weeks ending Aug. 22, Total Alcohol results were below those of a year ago. Dollar sales reached $8.4 billion, down -3.3% vs YA from a year earlier, while case volume totaled 165.7 million, declining -5.2%. On a weekly basis, dollar sales remained largely flat, reaching $2.1B, down -0.7% from the week ending Aug. 15\. The stagnant trajectory of the industry throughout 2026 is evident, as late summer results have yet to show meaningful recovery with just one major holiday remaining ahead of fall. **By the Segment** **Prepared Cocktails** fell short again as the segment missed growth for the third straight week, dollar sales declined 0.9%, while case volume fell 5%. The recent lapse in momentum indicates the reality of category maturity as growth becomes harder to achieve despite Prepared Cocktails strong alignment to current consumer preferences. **Beer** faced consistent pressure, as dollar sales dipped 4.3% and volume slipped 5.4%. Instability within Beer has become increasingly apparent in this late summer period, as Beer-led drinking occasions narrow further. Beer’s core segments continue to shoulder most of the category's pressure. **Domestic Premium** led declines, with dollar sales and volume both falling 8%, while Craft declined 7.2% in value and 8.9% in volume. Import saw more stable losses (3.1% in value, 4.3% in volume). Growth was limited to a handful of smaller segments: Domestic Super Premium grew 0.6% in dollar sales and 0.7% in volume, while Cider increased 3.3% and 2%. Non-Alcoholic Beer sustained the fastest growth, up 8.4% in value and 8.3%, fueled by buzzing interest around better-for-you alternatives and health trends **Wine** **declines were less pronounced**, as dollar sales slid 3.4% and volume fell 4.7%. Wine’s consumption challenges continue to limit the category from experiencing notable recovery this season. During the four weeks ending August 22nd, Still Wine maintained the largest declines, with dollar sales down 4.0% and volume down 5.2%. Sparkling Wine growth held strong, as dollar sales increased 0.4% and volume slipped 0.1%. The segment’s light and refreshing profile remain as a key driver of consumer engagement during summer social occasions. Non-Alcoholic Wine saw familiar sales gains, with dollar sales up +18.3% and volume growing +14.7%. The segment’s growth trends are abundant, despite representing a small portion of sales. **Spirits saw the slowest declines**, with dollar sales down 3% and volume declines of 3.2%. In the ongoing industry slump, Spirits have shown the most stability throughout late summer, albeit marginal. Across the top Spirits categories, (Vodka, Whiskey, and Tequila), results varied notably. Whiskey showed the most weakness as dollar sales fell 5.1% and volume dipped 5.7%. Vodka experienced a slower decline, as dollar sales slipped 2.9% and volume dropped 3.3%. Tequila ascended into positive territory after several weeks of stable decline, with dollar sales slightly growing at 0.1% while volume was up 2.9%. Non-Alcoholic Spirits held as the growth leader, with dollar sales up 23.5% and volume rising 25.1%. All other Spirits segments contributed to declines, with dollar sales down 2.7% and volume declining 3.6%. Latest results offer unideal but familiar takeaways. Beer has now led industry declines for three consecutive weeks, increasingly losing strength. Wine and Spirits show smaller losses but remain far from positive territory. Meanwhile Prepared Cocktails continue searching to reclaim growth, as the recent underperformance tip total Alcohol sales trends deeper into the red. **State Performance** **Performance across major states mirrored** broader alcohol category weakness, with most top-10 markets posting declines in both dollar sales and volume. **California** continued to demonstrate relative resilience, recording the smallest dollar sales decline among major markets (-3.0%). However, volume fell 4.6%, indicating that even top-performing states face soft consumption. **Massachusett**s highlighted a growing industry dynamic where volume growth does not necessarily translate into revenue gains. Volume increased 1.3%, while dollar sales declined 7.5%, suggesting shoppers are increasingly opting for lower-priced products, promotional purchases, or alternative price tiers. On the other hand of the story, Washington experienced the steepest volume decline among top states (-11.3%) alongside a 6.2% drop in dollar sales, underscoring the continued consumption pressures facing many markets. The divergence between volume and dollar performance is becoming a defining feature of the alcohol landscape. While some markets are successfully driving unit movement, sustained revenue growth remains difficult as consumers prioritize affordability and seek greater value from their alcohol purchases. **Broad pressure spans retail outlets** Headwinds remained steady across retail channels , with dollar sales down in most key channels. **Club** posted the largest drop at 4.7%, this was followed by **Food** at down 4.2%. **Convenience** down3.4%, **Liquor down** 3%, and **Mass** off .4%. **All Others** was the sole growth outlet, up 1.8%. Volume trends were similar to dollars. Convenience led declines at -6.4%, followed by Food -5.8%, Liquor -4.5%, Mass -3.3% and Club -2.6%, while All Others grew volume (+3.5%). ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-53/ Last updated: 2026-08-28T10:00:14.000Z ***Good Morning and Happy Friday, It's August 28, 2026.*** ## [Pernod Ricard Net Plunged 17% (-5.2% Organic) as Sales Fell 14.2% (Organic -3.9%)](https://bevnews.net/pernod-ricard-3/) If it wasn't for the U.S. and China, Fiscal 2026 would almost have been a decent year. But U.S. sales fell 14% and China plunged 19% and that meant Pernod Ricard's organic sales eased 3.9% (reported -14.2%). Excluding the U.S. and China, the company's organic net sales actually rose 0.5%. ## [How Bev/Al Can Help Restaurants Achieve Their No. 1 Goal: Profitability](https://bevnews.net/restaurants-positive-optimistic-toast-survey/) Profitability is the top business goal for restaurant operators in 2026, with 37% of operators ranking it their number one priority, according to a survey from Toast. That goal also opens the door for bev/al marketers to discuss how beer, wine and spirits, including low or no/alc, is an easy way can help restaurants bring in more customers, not only during the traditional evening dinner hour, but also in the late afternoon after-work daypart which has become popular as a drinks-only occasion or ## [Global Bev/Al Market Seen Reaching $2.06 Trillion by 2035 in 10 Years: Study](https://bevnews.net/global-bev-al-market-seen-reaching-2-06-trillion-by-2035-in-10-years-study/) The global alcoholic beverages market is moving toward a more complex growth model in which premiumization, convenience and emerging-market demand coexist with moderation and regulatory pressures. Valued at $1.96 trillion in 2025, the market is projected to reach $2.86 trillion by 2035, expanding at a 3.81% CAGR from 2026 to 2035, according to a new study from Market Research Future. Beer, wine and spirits will remain core categories, while RTDs, cans and alcohol-free extensions increasingly ## [What I'm Reading --](https://bevnews.net/what-im-reading-30/) Dolly Parton’s philanthropy was based on her belief in the goodness of people. “I just give from my heart,” she said in a 2022 speech accepting the Carnegie Medal of Philanthropy. “I never know what I’m going to do or why I’m gonna do it. I just see a need and if I can fill it, then I will.” (Associated Press via The Press Democrat) ## [Correction](https://bevnews.net/correction-2/) ***Thanks for reading. Enjoy the weekend. – Joel*** --- ## --- ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-30/ Last updated: 2026-08-28T04:05:01.000Z ## [Dolly Parton’s philanthropy was based on ‘her belief in the goodness of people’](https://www.pressdemocrat.com/2026/08/26/dolly-parton-philanthropy/?utm%5Femail=7495F43414098534647F258272&utm%5Fsource=newsletter&utm%5Fmedium=email&utm%5Fterm=https%3a%2f%2fwww.pressdemocrat.com%2f2026%2f08%2f26%2fdolly-parton-philanthropy%2f&utm%5Fcampaign=sonoma-press%5Fdemocrat-daybreak-nl&utm%5Fcontent=curated) “I just give from my heart,” she said in a 2022 speech accepting the Carnegie Medal of Philanthropy. “I never know what I’m going to do or why I’m gonna do it. I just see a need and if I can fill it, then I will.” (Asspcoated Press via The Press Democrat) ### Pernod Ricard Net Plunged 17% (-5.2% Organic) as Sales Fell 14.2% (Organic -3.9%) URL: https://bevnews.net/pernod-ricard-3/ Last updated: 2026-08-28T03:44:15.000Z If it wasn't for the U.S. and China, Fiscal 2026 would almost have been a decent year. But U.S. sales fell 14% and China plunged 19% and that meant Pernod Ricard's organic sales eased 3.9% (reported -14.2%). Excluding the U.S. and China, the company's organic net sales actually rose 0.5%. In the Americas, the problem was the U.S., which was down 14%. The company attributed the decline to a spirits market slowdown with economic moderation and subdued consumer confidence. In terms of brand performance, Jameson declined in the low-single-digits globally. Martell declined sharply globally, Absolut declined in low-single digits. The Scotch portfolio proved to be resilient the company said. Ballantine's grew in low-single-digits and Chivas Regal was broadly stable. The company's stategic local brands slid 2%, with Screwball declining in the U.S. but growing in Rest of World. RTDs were up 12% with dtrong growth across Canada, Australia and Western Europe. In terms of the outlook for Fiscal 2027, Pernod Ricard said it expected its sales to be broadly stable for the full year, but with declines in the U.S. and China. Undeerlying trends are expected to improve in China ### How Bev/Al Can Help Restaurants Achieve Their No. 1 Goal: Profitability URL: https://bevnews.net/restaurants-positive-optimistic-toast-survey/ Last updated: 2026-08-28T04:26:22.000Z Profitability is the top business goal for restaurant operators in 2026, with 37% of operators ranking it their No. 1 priority, according to a survey from Toast. That goal also opens the door for bev/al marketers to discuss how beer, wine and spirits, including low or no/alc, is an easy way can help restaurants bring in more customers, not only during the traditional evening dinner hour, but also in the late afternoon after-work daypart which has become popular as a drinks-only occasion or drinks and light bites among Gen Z. In addition to becoming more profitable, 30% of operators hope to increase guest demand, and 28% want to improve the productivity of their employees. Indeed, the biggest jump year-over-year in the Toast survey was the goal of increasing the ways restaurants generate revenue, such as adding a new service model, like catering, retail, or online ordering. This signals that restaurants aim to get busier to hit their goals, instead of cutting staff or services to increase their topline. Some 91% of 676 restaurant operators and decision-makers surveyed by Toast in April said their business was good or excellent, with growth and efficiency topping their list of priorities. Inflation is the No. 1 challenge for operators with 27% ranking it in the top three difficulties, up 7 points, year over year. Hiring was the No. 2 challenge, up 6 points from last year; managing finances, 15%, no change from last year; increasing guest throughput, 14%, up 2 points year over year; marketing 14%, down 2 points and analyzing the cost of goods and services, 14%, up 2 points. ### Correction URL: https://bevnews.net/correction-2/ Last updated: 2026-08-28T02:44:42.000Z A last-minute change to the California legislature bill extending cocktails to go in the state reduced the end of the extension to 2029 from 2031\. ### Global Bev/Al Market Seen Reaching $2.06 Trillion by 2035 in 10 Years: Study URL: https://bevnews.net/global-bev-al-market-seen-reaching-2-06-trillion-by-2035-in-10-years-study/ Last updated: 2026-08-28T02:05:28.000Z The global alcoholic beverages market is moving toward a more complex growth model in which premiumization, convenience and emerging-market demand coexist with moderation and regulatory pressures. Valued at $1.96 trillion in 2025, the market is projected to reach $2.86 trillion by 2035, expanding at a 3.81% CAGR from 2026 to 2035, according to a new study from Market Research Future. Beer, wine and spirits will remain core categories, while RTDs, cans and alcohol-free extensions increasingly influence portfolio strategy. Future competitive advantage will depend on how effectively companies adapt brands, formats and distribution models to increasingly selective consumer demand, the study says.. Growth is increasingly being shaped by premiumization, product innovation, convenience, changing drinking occasions and expanding middle-class populations. At the same time, moderation is altering consumption patterns in mature markets, encouraging companies to pursue value growth through premium products rather than relying exclusively on volume. The competitive landscape is concentrated around multinational beverage groups with extensive brand portfolios, production capabilities and distribution networks. **Anheuser-Busch InBev** holds an estimated 8–11% revenue share range, supported by global lager brands and expanding non-alcoholic extensions. **Diageo,** with approximately 5–8%, maintains a strong position in Scotch, vodka, tequila and RTDs. **Heineken N.V.** represents roughly 5–7%, combining international lager brands with its 0.0% portfolio and geographic diversification. **Pernod Ricard** and **LVMH Moët Hennessy** leverage premium spirits, cognac, whisky and luxury positioning, while **Constellation Brands** benefits from its high-margin imported Mexican beer portfolio in the U.S. Other major participants include Carlsberg Group, **Molson Coors**, **Brown-Forman** and **Asahi Group Holdings**, creating competition across mainstream, premium, craft, luxury and emerging beverage formats. Current industry evidence also points toward selective premiumization rather than uniform premium growth, as consumers increasingly balance quality, affordability and occasion relevance. Free Sample Copy - Access A Complimentary Copy of Our Report to Explore Its Content and Insights [https://www.marketresearchfuture.com/sample\_request/3190](https://www.marketresearchfuture.com/sample%5Frequest/3190?ref=bevnews.net) **Key Growth Drivers Reshaping the Market** One of the most important growth drivers is premiumization, although its role is becoming more nuanced. Consumers in many markets are drinking more selectively and, when they choose alcoholic beverages, are often willing to spend more on products perceived as higher quality, authentic or distinctive. Premium whisky, tequila, champagne, cognac, craft beer and specialty wines are benefiting from this behavior. However, economic pressure means premiumization is no longer simply an upward movement toward luxury products. Instead, consumers are increasingly selecting premium products for specific occasions, making perceived value, brand heritage, flavor and authenticity important purchase factors. Another major driver is the expansion of ready-to-drink beverages. RTDs combine convenience, portability, standardized taste and relatively simple consumption with increasingly sophisticated flavor profiles. Cocktails, spirit-based drinks, hard seltzers and other canned formats are expanding the number of occasions in which alcoholic beverages can be consumed. The category is particularly relevant to consumers seeking convenient alternatives to traditional bar-based cocktails. Recent industry data indicates that RTDs were the only major beverage-alcohol category to record volume growth in 2025, while premium-and-above RTDs grew substantially faster. **Product Segment Analysis** Beer remains a foundational segment because of its broad consumer base, established distribution infrastructure and extensive price ladder. Mainstream lager continues to generate significant volume, while premium lager, craft beer, flavored beer and alcohol-free variants provide additional value opportunities. Large brewers are increasingly balancing core lager franchises with premium and beyond-beer products. Carlsberg, for example, reported growth in premium beer and alcohol-free brews during the first half of 2026, illustrating how established brewers are diversifying their portfolios. **Wine** represents another major segment. The segment is influenced by changing consumer preferences, regional wine cultures, tourism and food-pairing occasions. Premium and prestige wines can generate higher value despite slower volume growth, but affordability remains important in mainstream wine. The segment is also being affected by moderation and changing drinking habits, increasing interest in lighter and alcohol-free alternatives. **Spirits** include whisky, vodka, rum, gin, tequila, brandy, cognac and other distilled beverages. Spirits have historically benefited strongly from premiumization because aging, provenance, production methods and brand heritage can justify higher price points. Whisky, tequila and premium gin remain important innovation areas, while luxury spirits benefit from gifting, collectors and experiential consumption. Nevertheless, the segment faces pressure from cautious consumer spending in several developed markets. RTDs and emerging formats represent one of the fastest-changing parts of the industry. Their appeal comes from convenience and portability, while flavor experimentation enables producers to create products targeted at specific occasions. Diageo's current strategy explicitly places RTDs within its broader spirits opportunity, reflecting the increasing convergence between traditional spirits brands and convenient packaged formats. **Distribution Channel Analysis** The off-trade channel is projected to be one of the fastest-growing areas, with a 4.24% CAGR. Supermarkets, hypermarkets, liquor stores, convenience stores, specialist retailers and e-commerce platforms allow consumers to compare brands and price points while purchasing for home consumption. E-commerce and digital discovery are also strengthening product visibility, particularly for premium and niche beverages. The on-trade channel, including bars, restaurants, hotels, clubs and hospitality venues, remains strategically important because it supports brand discovery, social occasions and premium experiences. Although discretionary spending pressures can affect frequency of visits, the on-trade remains an important platform for cocktails, premium spirits, draft beer and experiential consumption. The recovery and evolution of hospitality environments therefore continue to influence premium beverage positioning. **Packaging: Why Cans Are Gaining Ground** Cans packaging is forecast to expand at a 4.58% CAGR, making it another high-growth segment. Cans provide portability, portion control, lightweight logistics and convenience, making them particularly compatible with RTDs, beer and other single-serve formats. Their role is expanding beyond traditional beer as producers package cocktails, spirit-based beverages and flavored alcoholic drinks in cans. The growth of canned formats also reflects consumers' increasing preference for convenient products that fit outdoor events, casual social occasions and at-home consumption. **Regional Outlook** Regional performance is becoming increasingly differentiated. North America and Europe remain large, mature markets characterized by strong brands, sophisticated distribution and high premium penetration, but they also face moderation, economic uncertainty and changing consumption patterns. IWSR reported that global beverage-alcohol volumes declined for a third consecutive year in 2025, while growth opportunities increasingly appeared in selected categories and developing markets. The Asia-Pacific market offers significant long-term potential because of urbanization, rising disposable income, expanding middle classes and growing interest in premium international brands. India is particularly notable: IWSR identified it as the strongest growth market in 2025, with beverage-alcohol volume increasing 4%, and expects the country to rise from the world's eighth-largest market to fifth by 2035. The Middle East and Africa (MEA) region is projected to be the fastest-growing regional market at 5.43% CAGR in the supplied market outlook. Growth potential is supported by demographic expansion, urbanization, tourism and changing retail infrastructure, although individual country markets differ substantially because of regulation, cultural factors and alcohol-access policies. **Two New Industry Developments** 1\. Strategic expansion into Asia through partnerships: In July 2026, Carlsberg Group and Sapporo Breweries announced a strategic joint venture covering Southeast Asia and Hong Kong, alongside a partnership in the UK. The arrangement includes Carlsberg's operations in Malaysia, Singapore, Laos, Vietnam and Cambodia and provides rights to produce and distribute Sapporo Premium Beer across these markets. This highlights how international brewers are using partnerships and regional distribution platforms to expand premium brands. 2\. Spirits companies are redefining RTDs as core category growth: Diageo's 2026 strategy places RTDs within its broader spirits business rather than treating them as a separate category. The company reported strong RTD performance in the U.S. and emphasized the portability, consistency and value proposition of these products. This shift demonstrates how major spirits companies are adapting traditional brands to changing consumption occasions. **Key Market Challenges** The industry's principal challenge is the growing emphasis on moderation and responsible consumption. IWSR reported that total beverage-alcohol volumes declined 2% in 2025, while no-alcohol beverages continued to expand. No-alcohol beer, spirits and wine all recorded growth, demonstrating that consumers are increasingly willing to substitute full-strength products in certain occasions. Regulation, taxation, health concerns and changing social attitudes can further affect consumption. The World Health Organization continues to highlight alcohol-related health risks and the importance of effective alcohol-control measures, making regulatory developments a material consideration for producers and distributors. **Future Outlook** From 2026 to 2035, the alcoholic beverages market is expected to become more segmented by occasion, price tier, format and consumer lifestyle. Volume growth alone is unlikely to define competitive success. Companies are increasingly required to combine premium brands with accessible offerings, traditional beverages with RTDs, and alcoholic portfolios with no- and low-alcohol extensions. Off-trade expansion, cans, premium spirits, innovative beer formats and emerging-market consumption are expected to create important growth pockets. The projected rise to $2.86 trillion in 2035 at a 3.81% CAGR from $1.96 trillion in 2025 therefore reflects a market undergoing portfolio transformation rather than uniform expansion. The strongest companies are likely to be those capable of maintaining brand equity while responding quickly to moderation, convenience, premiumization and regional consumption differences. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-52/ Last updated: 2026-08-27T10:00:33.000Z ***Good Morning, and Happy Thursday, August 27, 2026.*** ## [When U.S. Was Victim of Steep Tariffs, U.S. Retail Prices Fell](https://bevnews.net/when-u-s-was-victim-of-steep-tariffs-u-s-retail-prices-fell/) When China, Mexico, the European Union, and Canada imposed steep tariffs on U.S. whiskey during the 2018 trade war, American producers didn’t absorb the losses quietly. Instead, according to a new study in The Accounting Review, U.S. whiskey producers decreased U.S. product prices and thus increased domestic sales volume following the export tariffs. However, U.S. producers practiced strategic pricing, increasing prices of locally produced products in primary production states (Kentucky and Ten ## [How Trump's 50% Tariff on Canadian Wine Can 'Make Canada (Not America) Great'](https://bevnews.net/how-trumps-50-tariff-on-canadian-wine-can-make-canada-not-america-great/) "We cannot control decisions made in Washington," says Jeff Guignard, president/CEO of Wine Growers B.C., says in an opinion piece in the Vancouver Sun. "We can only control what we do here at home." President Trump's 50% tariff on Canadian wine "effectively put a wall around" the U.S. wine market, Guignard says. "If access to our largest international trading partner is becoming less predictable, then Canada needs to become much more deliberate about building its domestic economy and making it ## [SGWS to Rep Holladay Distillery in Additional Control States](https://bevnews.net/sgws-to-rep-holladay-distillery-in-additional-control-states/) Holladay Distillery, of Weston, Mo., said effective Sept. 1, Southern Glazer's Wine & Spirits will begin representing Holladay Distillery and McCormick Distilling Co.'s premium spirits portfolio in the following control states: Alabama, Iowa, Maine, Mississippi, New Hampshire, North Carolina, Ohio (High Proof), Utah, Vermont, Virginia, West Virginia, and Wyoming. This expansion builds upon the companies' existing relationship announced earlier this year and further strengthens McCormick's nati ## [Calif. Legislature Extends Cocktails to Go to 2031](https://bevnews.net/calif-legislature-extends-cocktails-to-go-to-2031/) The California Legislature passed[**AB 2663**](https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill%5Fid=202520260AB2663&ref=bevnews.net), legislation to continue to allow cocktails to‑go until 2031, extending convenience for adult consumers while supporting local restaurants. The bill now moves to Gov. Gavin Newsom’s desk for signature. ## [Michter's Named World's No. 1 Most Admired Whiskey for 4th Straight Year](https://bevnews.net/michters-named-worlds-no-1-most-admired-whiskey-for-4th-straight-year/) On the heels of being named The World’s #1 Most Admired Whiskey for an unprecedented fourth consecutive year by an international academy of voters convened by UK-based Drinks International, **Michter’s Distillery** said it will release its **US\*1 Toasted Barrel Finish Rye** this September. This whiskey is bottled at barrel strength ## [Guinness's Notre Dame Can Features the Football Leprechaun](https://bevnews.net/guinness/) Guinness is bringing back its annual limited-edition Notre Dame can, this year featuring the Football Leprechaun mark for the first time. The release comes as Guinness extends its partnership with Notre Dame Athletics as the Official Beer of the Notre Dame Fighting Irish Alumni and Fans. Filled with Guinness Draught, the 8-pack is available now in select markets while supplies last, giving Irish fans (21+) another way to celebrate the traditions that make Notre Dame game days special. Guinne ## [U.S. Economy Expands at Sluggish 1.5% Pace](https://bevnews.net/u-s-economy-expands-at-sluggish-1-5-pace/) Grwoth in U.S. Gross Domestic Product – the sum of the nation's output of goods and services – fell to 1.5% pace in the second quarter from 2.1%, the Commerce Department said. Consumer spending, which is about 70% of U.S. economic activity, rose at a 3.4% annual rate, up from 0.5% in the first quarter. The headline numbers don't tell the full story. The U.S. economy has proven to be stronger that expected. Many economists had expected lower growth given the spike in oil prices attributed to th ## [At Cheateau Diana Winery, 3,000 Sunflowers Where Zinfandel Once Grew](https://bevnews.net/at-cheateau-diana-winery-3-000-sunflowers-where-zinfandel-once-grew/) When Corey Manning, co-owner of Chateau Diana, in Dry Creek Valley, Sonoma County, learned 1.25 acres of Zinfandel would be removed at Chateau Diana, the winery his parents founded in 1981, he decided rather than another vacant field he would plant 3,000 sunflowers of 12 different varieties. "I’ve been shocked to see how excited people are to drink wine among the sunflowers,” he says. Because different varieties bloom at different times, the garden is designed to remain colorful throughout the ## [Give to Candidates First, then to Political Fundraising Groups](https://bevnews.net/give-to-candidates-first-then-to-political-fundraising-groups/) Alcohol beverage execs are more likely than those in many other industries to donate to political causes. So, it's worth taking note of a new decision by the the U.S. Court of Appeals for the Fourth Circuit which concludes that a federal statute that requires broadcasters to offer the lowest unit charge (LUC) advertising rates to candidates for public office means candidates, not political parties and joint fundraising committees. The case arose because the Federal Communication Commission's Me ## [What We're Reading --](https://bevnews.net/what-were-reading-166/) ***Thanks for Reading. I'll be back tomorow. – Joel*** ### What We're Reading -- URL: https://bevnews.net/what-were-reading-166/ Last updated: 2026-08-27T05:36:50.000Z ## [Zebra Striping Is the Latest Way People Are Rethinking Their Nights Out Without Giving Up Alcohol](https://www.star-telegram.com/entertainment/living/article316989374.html?ref=bevnews.net#storylink=cpy) Americans are drinking less than at any point since Gallup began tracking the habit in 1939, and a simple drink-swap technique called zebra striping is quietly reshaping how people move through bar nights, holiday parties and Dry January. (Fort Worth Star-Telegram) ## [Two Years After American Single Malt’s Ratification, the Category Is Still Finding Its Way](https://vinepair.com/articles/distillers-form-american-single-malt-identity/?ref=bevnews.net) When TTB ratified a standard of identity for American single malt, distillees eagerly anticipated positive outcomes: more consumer recognition, smoother paths to the shelf, higher sales. Such hopes remain, by and large, unrealized, as the American single malt category is dealing with the same economic challenges that are depressing sales of other whiskeys. ## [Pushing back](https://www.nytimes.com/2026/08/26/briefing/theyre-done-with-trump.html?ae=oa&campaign%5Fid=9&context=action%5Fbar%5Fread&emc=edit%5Fnn%5F20260826&instance%5Fid=180959&nl=the-morning®i%5Fid=72219820&segment%5Fid=225430&user%5Fid=02bb708ffc53a92d152fcd65cc9bedb5&ref=bevnews.net) We look at Canada's opposition to the president. (New York Times/The Morning) ### Guinness's Notre Dame Can Features the Football Leprechaun URL: https://bevnews.net/guinness/ Last updated: 2026-08-27T05:35:03.000Z **Guinness** is bringing back its annual limited-edition Notre Dame can, this year featuring the Football Leprechaun mark for the first time. The release comes as Guinness extends its partnership with Notre Dame Athletics as the Official Beer of the Notre Dame Fighting Irish Alumni and Fans. Filled with Guinness Draught, the 8-pack is available now in select markets while supplies last, giving Irish fans (21+) another way to celebrate the traditions that make Notre Dame game days special. Guinness is also renewing its partnership with longtime brand ambassador and Notre Dame legend **Joe Montana**, who’s helping introduce this year’s can, drawing on his personal connection to South Bend and the game-day rituals that bring fans together. "I'm excited to continue my partnership with Guinness for another three years and keep celebrating everything that makes football season so special," said Montana. "Guinness and I share a respect for tradition, a commitment to service, and, most importantly, a belief in bringing people together. Notre Dame is where so much began for me, and I'm looking forward to connecting with football fans this season because there's nothing like raising a pint on game day." ### SGWS to Rep Holladay Distillery in Additional Control States URL: https://bevnews.net/sgws-to-rep-holladay-distillery-in-additional-control-states/ Last updated: 2026-08-27T05:14:39.000Z **Holladay Distillery**, of Weston, Mo., said effective Sept. 1, **Southern Glazer's Wine & Spirits** will begin representing Holladay Distilleryand **McCormick Distilling Co.**'s premium spirits portfolio in the following control states: Alabama, Iowa, Maine, Mississippi, New Hampshire, North Carolina, Ohio (High Proof), Utah, Vermont, Virginia, West Virginia, and Wyoming. This expansion builds upon the companies' existing relationship announced earlier this year and further strengthens McCormick's national distribution network. With this latest expansion, Southern Glazer's will now represent Holladay Distillery and McCormick Distilling Company brands across 27 states, including 15 open states and 12 control states, significantly increasing the availability of the company's growing premium portfolio. "Our partnership with Southern Glazer's has continued to gain momentum since its launch earlier this year," said **Patrick Fee**, VP- Sales & Marketing. "Expanding into these additional control states allows us to continue introducing more consumers to our brands while providing our retail and on-premise partners with the exceptional support and execution Southern Glazer's is known for." The expanded agreement includes distribution of Holladay Distillery's award-winning bourbon portfolio, including Ben Holladay Bourbon and Holladay Soft Red Wheat Bourbon, alongside Five Farms Irish Cream, Tequila Rose, Broker's Gin, 360 Vodka, Hussong's Tequila, and additional McCormick Distilling Company brands. The September 1 expansion complements Southern Glazer's existing representation of Holladay Distillery and McCormick Distilling Company in the following open states: Delaware, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Minnesota, Missouri, Nebraska, North Dakota, Oklahoma, Rhode Island, South Dakota, and Texas. "We are proud to be expanding our relationship with Holladay Distillery and supporting its portfolio across our control state footprint," said **Kirt Clemens**, President, Control States, Southern Glazer's Wine & Spirits. "By pairing Holladay's compelling brands with our local market expertise and reach, we can build sustained momentum across the control states." ### Michter's Named World's No. 1 Most Admired Whiskey for 4th Straight Year URL: https://bevnews.net/michters-named-worlds-no-1-most-admired-whiskey-for-4th-straight-year/ Last updated: 2026-08-27T05:44:43.000Z On the heels of being named The World’s #1 Most Admired Whiskey for an unprecedented fourth consecutive year by an international academy of voters convened by UK-based Drinks International, **Michter’s Distillery** said it will release its **US\*1 Toasted Barrel Finish Rye** this September. This whiskey is bottled at barrel strength “As our production team pursues our goal of striving to make the best American whiskey, we employ time-honored, traditional Kentucky methods, and we supplement them with our research and innovations. This is what led our team to create a new category when in 2014 we launched the first Toasted Barrel Bourbon finished in a second barrel that had been toasted, but not charred,” said Michter’s President **Joseph J. Magliocco**. Michter’s Master Distiller **Dan McKee** along with Michter’s Master of Maturation **Andrea Wilson** led production of the 2026 US\*1 Toasted Barrel Finish Rye release. For this year’s release the barrel strength rye is finished in a second barrel that is made with wood naturally air-dried and seasoned outdoors for 24 months and toasted to exacting specifications, but not charred. “A great deal of thought and detail goes into the creation of our Toasted Barrel Finish releases. The fully matured whiskey that we put into the second barrel for finishing and the particular toast level of that second barrel have to be just right to achieve the perfect balance. This year’s release is another great example of how our team marries art and science to create an amazing whiskey,” commented McKee. Maturation is critical to creating a high quality whiskey. In describing the 2026 US\*1 Toasted Barrel Finish Rye, Wilson observed, “Every moment of this whiskey is designed to be savored slowly. It brings a level of rich comfort with its dark and savory notes, but transitions to the inviting characters of a baked cinnamon roll with melted caramel icing. It lingers with warm, rich gingerbread notes and a beautiful toastiness reminding us that memories are often made with a campfire, good friends, and a great pour.” The average barrel proof for the Toasted Rye barrels bottled for this barrel strength release is 109.1 proof (54.55% ABV). STP: $120 for a 750ml bottle in the U.S. ### When U.S. Was Victim of Steep Tariffs, U.S. Retail Prices Fell URL: https://bevnews.net/when-u-s-was-victim-of-steep-tariffs-u-s-retail-prices-fell/ Last updated: 2026-08-27T03:35:15.000Z When China, Mexico, the European Union, and Canada imposed steep [tariffs](https://studyfinds.com/ancient-rome-used-high-tariffs-to-raise-money-too-and-created-other-economic-problems-along-the-way/?ref=bevnews.net) on U.S. whiskey during the 2018 trade war, American producers didn’t absorb the losses quietly. Instead, according to a new study in [*The Accounting Review*](https://publications.aaahq.org/accounting-review/article/doi/10.2308/TAR-2024-0708/28015/Domestic-Product-Market-Impacts-of-Politically?ref=bevnews.net), U.S. whiskey producers decreased U.S. product prices and thus increased domestic sales volume following the export tariffs. However, U.S. producers practiced strategic pricing, increasing prices of locally produced products in primary production states (Kentucky and Tennessee) and more significantly decreasing prices in states where whiskey consumption is less popular. U.S. whiskey producers also implemented smaller product price decreases in states with greater tariff-related media exposure and reduced advertising spending nationwide but not in Kentucky and Tennessee. As is the case this year, the 1028 trade war was begun by the Trump Administration when it imposed tariffs on steel and aluminum imports. By mid-2018, the EU, Canada, Mexico and China all retaliated with tariffs targeting American whiskey and bourbon, both recognized as distinctively American products. Whiskey was chosen at leasst in part because Republican Seen. Mitch McConnell of Kentucky was then Senate Majority Leader. Together, Kentucky and Tennesseproduce more than 86% of whiskey sold in U.S., and Kentucky produces 95% of the world's bourbon. **Brown-Forman Corp.** estimated the tariffs would impact its finances by $125 million as U.S. whiskey exports to the thr EU eclined nearly 30% almost immediately. Smaller distillers said their lost half their export business. The price reductions weren't huge – an average of 44 cents a bottle in states where whiskey isn't particularly popular. But in states such as Kentucky and Tennessee, where whiskey and bourbon are heavily consumed, didn't require such a heavy discount. Producers cut advertising nationwide, except in Kentucky and Tennessee. Kentuckians were exposed to more to more than 600 news stories about tariffs in 2018 and Tennessee saw over 200\. Heavy coverage may have reinforced loyalty for local industries, the research specculate. Together, these findings provide timely evidence regarding how foreign trade restrictions impact the U.S. product market and consumer outcomes. ### U.S. Economy Expands at Sluggish 1.5% Pace URL: https://bevnews.net/u-s-economy-expands-at-sluggish-1-5-pace/ Last updated: 2026-08-27T02:55:45.000Z Grwoth in U.S. Gross Domestic Product – the sum of the nation's output of goods and services – fell to 1.5% pace in the second quarter from 2.1%, the Commerce Department said. Consumer spending, which is about 70% of U.S. economic activity, rose at a 3.4% annual rate, up from 0.5% in the first quarter. The headline numbers don't tell the full story. The U.S. economy has proven to be stronger that expected. Many economists had expected lower growth given the spike in oil prices attributed to the Iran war. Business investment advanced at an8.5%in the second quarter. Investment in housing inched upward despite higher mortgage rates. ### At Cheateau Diana Winery, 3,000 Sunflowers Where Zinfandel Once Grew URL: https://bevnews.net/at-cheateau-diana-winery-3-000-sunflowers-where-zinfandel-once-grew/ Last updated: 2026-08-27T02:33:47.000Z When Corey Manning, co-owner of Chateau Diana, in Dry Creek Valley, Sonoma County, learned 1.25 acres of Zinfandel would be removed at Chateau Diana, the winery his parents founded in 1981, he decided rather than another vacant field he would plant 3,000 sunflowers of 12 different varieties. "I’ve been shocked to see how excited people are to drink wine among the sunflowers,” he says. Because different varieties bloom at different times, the garden is designed to remain colorful throughout the growing season. ### Calif. Legislature Extends Cocktails to Go to 2031 URL: https://bevnews.net/calif-legislature-extends-cocktails-to-go-to-2031/ Last updated: 2026-08-27T02:19:43.000Z The California Legislature passed[**AB 2663**](https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill%5Fid=202520260AB2663&ref=bevnews.net), legislation to continue to allow cocktails to‑go until 2031, extending convenience for adult consumers while supporting local restaurants. The bill now moves to Gov. Gavin Newsom’s desk for signature. Cocktails to‑go were temporarily permitted in California during the COVID‑19 pandemic to help businesses stay afloat and provide flexibility for consumers. That ability is currently set to expire in December 2026\. “Adult consumers in California are one step closer to enjoying cocktails to-go for another five years,” said **Adam Smith**, vp-state government relations at the **Distilled Spirits Council of the United States**. “What began as a lifeline for neighborhood restaurants has become a convenient, popular option for consumers. Extending cocktails to-go allows local businesses to continue meeting customer demand while giving adults more flexibility to enjoy restaurant-quality cocktails at home. We thank the Legislature for its support and urge Governor Newsom to sign this legislation.” AB 2663 allows restaurants to sell cocktails to-go in manufacturer-sealed containers (such as canned cocktails) or in containers with secure, sealed lids. Cocktails must be sold with a meal. Since the start of the pandemic, 32 states and the District of Columbia have made cocktails to-go permanent, reflecting strong consumer demand and proven success for on-premise businesses. Other states, including California, continue to allow cocktails to-go on a temporary basis. ### How Trump's 50% Tariff on Canadian Wine Can 'Make Canada (Not America) Great' URL: https://bevnews.net/how-trumps-50-tariff-on-canadian-wine-can-make-canada-not-america-great/ Last updated: 2026-08-26T22:00:22.000Z "We cannot control decisions made in Washington," says **Jeff Guignard,** president/CEO of **Wine Growers B.C**., says in an opinion piece in the Vancouver Sun. "We can only control what we do here at home." President Trump's 50% tariff on Canadian wine "effectively put a wall around" the U.S. wine market, Guignard says. "If access to our largest international trading partner is becoming less predictable, then Canada needs to become much more deliberate about building its domestic economy and making it easier for Canadian businesses to sell to Canadians.I Guignard notes that the U.S. is not Canada's largest market for Canadian wine. Canada is. Canada's wine industry, including suppliers, already contributes $10.1 billion to Canada's national GDP and sustains about 93,000 equivalent jobs annually. There is also substantial room to grow, he notes. "Canadian-made or blended wine accounted for just 28.8% of domestic wine sales in 2023-24\. Deloitte estimates that if Canadian wine reached a 51% domestic market share over time, the Canadian wine industry and its broader ecosystem could contribute an additional $3.6 billion to (Canadian) GDP annually." Where would that additional $3.6 billion come from? A good hunk of it from the U.S. wine industry. That's partially a natural result of U.S. products being off Canadian retail shelves for so long. It's also a result of changes to Canadian law, including removing interprovincial trade barriers. "A Canadian should be able to order Canadian wine from another province without unnecessary fees, markups or administrative hurdles," he says. Guignard also says "provincial liquor systems should be part of our economic-development strategy." In British Columbia, the Liquor Distribution Branch should not only "continue generating responsible and sustainable revenue for government. But it should also have a clear responsibility to support the growth and competitiveness of B.C. producers. "That means better access to markets, stronger merchandising and promotion of local products, clearer identification of B.C. wine, measurable objectives, and senior accountability for growing the domestic category," he says, adding: "This is not about keeping American wine off our shelves forever. It is not about restricting consumer choice. And it is certainly not about asking Canadians to consume more alcohol. It is about market share. "The world’s leading wine regions do not become successful by accident. They make deliberate choices about market development, tourism, agriculture, infrastructure and domestic competitiveness. Canada should do the same." ### Give to Candidates First, then to Political Fundraising Groups URL: https://bevnews.net/give-to-candidates-first-then-to-political-fundraising-groups/ Last updated: 2026-08-26T15:46:52.000Z Alcohol beverage execs are more likely than those in many other industries to donate to political causes. So, it's worth taking note of a new decision by the the U.S. Court of Appeals for the Fourth Circuit which concludes that a federal statute that requires broadcasters to offer the lowest unit charge (LUC) advertising rates to candidates for public office means candidates, not political parties and joint fundraising committees. The case arose because the Federal Communication Commission's Media Bureau issued a Public Notice extending the LUCs to political parties and joint fundraising committees with non-candidate members during pre-election periods. Four candidates challenged this interpretation, arguing it unlawfully diluted their statutory right to LUC rates by extending it to entities whose spending cannot be considered spending by or on behalf of a candidate under campaign finance law. The candidates challenged this before the FCC, which took no action. At the same time, however, the Media Bureau formally denied a similar reconsideration petition from another party and the FCC Chairman circulated a draft order to the other commissioners dismissing the candidates petition. The Fourth Circuit's decision struck down that interpretation. Bottom line: For the most "bang for the buck," give first to candidates then to other fundraising entities. The case is Brown v. Federal Communications Commission, 26-1785 (4th Cir. 2026). ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-50/ Last updated: 2026-08-26T10:00:02.000Z ***Good Morning and Happy Wednesday, August 26, 2026.*** ## [Calif. Craft Distillers Push to Make Direct-to-Consumer Shipping Permanent](https://bevnews.net/calif-craft-distillers-push-to-make-direct-to-consumer-shipping-permanent/) For California craft distillers, shipping direct to consumers has become an important business tool. But that tool may end if the California legislature doesn't make it permanent by Aug. 31, when the current legislative session ends. They received temporary authority during the pandemic. But there's no pandemic now, and so that privilege will end this year unless made permanent or extended. The wine industry says it supports dirfect shipping but opposing restrictions based on size of the produ ## [Chris Hemsworth Joins Archie Rose Distilling as Firm Prepares to Enter U.S.](https://bevnews.net/who-what-228/) Chris Hemsworth has joined Archie Rose Distilling Co., Australia’s leading independent distillery, as co-owner alongside founder Will Edwards, as the award-winning whisky and spirits company prepares to enter the United States for the first time. Founded in Sydney in 2014, Archie Rose has built an international reputation for its distinctively Australian approach to whisky and spirits. Hemsworth’s involvement marks a significant next chapter for the company as it expands beyond Australia and in ## [Four Roses Continues Experimental Series with Honey Cask Finish](https://bevnews.net/four-roses-continues-experimental-series-with-honey-cask-finish/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/08/DSC00458_edited-1.jpg)](https://bevnews.net/four-roses-continues-experimental-series-with-honey-cask-finish/) (Courtesy Four Roses Distillery) Four Roses Distillery is continuing its new phase of innovation with Experimental Series No. 002 Honey Cask Finish, the second release in its limited-edition collection exploring flavor, maturation and production techniques beyond the brand’s traditional 10-recipe framework. How It's Made: ## [Jack Daniel Intros American Single Malt Whiskey](https://bevnews.net/jazck-daniel-intros-american-single-malt-whiskey/) Jack Daniel Distillery (Brown-Forman) announced the nationwide U.S. release of Jack Daniel’s American Single Malt Whiskey, a limited expression previously available exclusively at select duty-free retail locations worldwide. The release arrives as American Single Malt becomes an officially recognized whiskey category, marking the first new official whiskey category recognized by the Alcohol & Tobacco Tax & Trade Bureau (TTB) in more than 50 years. How It's Made: ## [Napa Valley Vintners Awards $85,000 for Long-Term Wildfire Resiliency](https://bevnews.net/napa-valley-vintners-deepens-long-term-investment-in-wildfire-resiliency-with-latest-grant/) Napa Valley Vintners (NVV) announced an $85,000 grant to Napa Communities Firewise Foundation for the second year of its Valley Stewards Initiative. To date, NVV has given $2.1 million directly for wildfire preparedness in Napa County. This grant builds on NVV's long-term commitment to community and is the latest in a series of investments intended to strengthen Napa County’s ability to respond to wildfire incidents. “NVV understood early on that mitigation work requires sustained investmen ## [Tracking Your Competition: Marijuana Use More Common Among Younger, Less Educated Adults: Gallup](https://bevnews.net/tracking-your-competition-marijuana-use-more-common-among-younger-less-educated-adults-gallup/) A just-released Gallup Poll finds 17% of Americans say they smoke marijuana, tying Gallup’s record high, while cigarette smoking matches its record low of 11%. Vaping is steady at 9%, and 4% of U.S. adults say they use nicotine pouches. When it comes to nonalcoholic beverages, coffee is the most popular of the five tested. About half of U.S. adults (49%) drink coffee every day, while 21% drink tea and 20% drink caffeinated soda daily. Fewer consume energy drinks (9%) or caffeine-free soda (6%). ## [24.9% of Americans 'Functionally Unemployed': Study](https://bevnews.net/24-9-of-americans-functionally-unemployed-study/) Everything we see tells us most (meaning over half) of all American workers are financially squeezed, and that squeeze is one reason why bev/al sales are far lower that any bev/al marketer would like. Not the only reason, to be sure, but one reason. When we ran across a study claiming the true rate of functional unemployment in July was 24.9% – not the official 4.1% – we had to learn more. That 24.9% number comes from the Ludwig Institute for Shared Economic Prosperity (LISEP) and is the "True ## [Consumer Confidence Declines](https://bevnews.net/consumer-confidence-declines/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/08/Overall-Index_29.png)](https://bevnews.net/consumer-confidence-declines/) The LSEG/Ipsos Primary Consumer Sentiment Index for August 2026 is at 49.4\. Fielded from July 24 – August 5, 2026, the Index is down 1.6 points from last month. The Current and Investment sub-indices declined around two points each this month. Each respective sub-index now sits more than five points below its August 2025 reading. The Expectations sub-index is down nearly three points this month. It now sits more than two points below its reading from this time last year. ## [What We're Reading --](https://bevnews.net/what-were-reading-165/) ***Thanks for reading. I'll be back tomorrow. – Joel*** ### Napa Valley Vintners Awards $85,000 for Long-Term Wildfire Resiliency URL: https://bevnews.net/napa-valley-vintners-deepens-long-term-investment-in-wildfire-resiliency-with-latest-grant/ Last updated: 2026-08-26T04:41:13.000Z **Napa Valley Vintners** (NVV) announced an $85,000 grant to Napa Communities Firewise Foundation for the second year of its [Valley Stewards Initiative](https://napafirewise.org/valley-stewards/?ref=bevnews.net). To date, NVV has given $2.1 million directly for wildfire preparedness in Napa County. This grant builds on NVV's long-term commitment to community and is the latest in a series of investments intended to strengthen Napa County’s ability to respond to wildfire incidents. “NVV understood early on that mitigation work requires sustained investment, not a one-time response. Their continued support has helped move Napa County from reacting to wildfire toward greater preparedness and resilience,” said **Joe Nordlinger**, CEO of Napa Communities Firewise Foundation. Following the devastating wildfires of 2020, NVV made wildfire prevention and preparedness a top priority, advocating with policymakers at the county, state and federal levels for greater government resources. NVV's advocacy and endorsement of grant applications helped secure over $25 million for fire resiliency in the Napa Valley community. Those efforts have been enhanced by direct investments from NVV and its members in projects that strengthen response across the county. ### 24.9% of Americans 'Functionally Unemployed': Study URL: https://bevnews.net/24-9-of-americans-functionally-unemployed-study/ Last updated: 2026-08-26T04:11:25.000Z Everything we see tells us most (meaning over half) of all American workers are financially squeezed, and that squeeze is one reason why bev/al sales are far lower that any bev/al marketer would like. Not the only reason, to be sure, but one reason. When we ran across a study claiming the true rate of functional unemployment in July was 24.9% – not the official 4.1% – we had to learn more. That 24.9% number comes from the [Ludwig Institute for Shared Economic Prosperity](https://www.lisep.org/?ref=bevnews.net) (LISEP) and is the "[True Rate of Unemployment](https://www.lisep.org/tru?ref=bevnews.net) (TRU) — a combination of the traditional unemployed and the “functionally unemployed,” defined as the jobless, involuntarily part-time, and those earning a poverty wage," or less than $25,000\. Supporters, led by LISEP chair Gene Ludwig, argue that official statistics mask financial distress by counting low-paying, marginal, or involuntary part-time work as equal to a secure career. They believe TRU provides a more realistic view of middle- and lower-income financial security, explaining why consumer dissatisfaction persists despite low headline unemployment. Mainstream economists aren't convinced. They say TRU overstates distress because blending joblessness with low wages confounds distinct economic problems. They also say an effective unemployment rate of 24.9% doesn't correlate with broader macroeconomic indicators, spending data, or general market behavior across the U.S. economy. The Ludwig Institute also says the True Living Cost of basic necessities for low- and middle-income Americans rose 4.4%, not the government's CPI of 3%, and the true weekly earnings of the median American worker is $1,033, not the government's official $1,251. Is this a numbeer we should pay attention to? I don't know. But it may help explain why bev/al sales remain unusually week in what we are told is the best of all possible worlds. ### What We're Reading -- URL: https://bevnews.net/what-were-reading-165/ Last updated: 2026-08-26T04:36:09.000Z ## [What Makes a Great Wine List Today?](https://daily.sevenfifty.com/what-makes-a-great-wine-list-today/?%5Fbhlid=4d0ea07fb56d403e04d7650440a87fe4352cfea1&ref=bevnews.net) Encyclopedic lists and trophy bottles aren’t going away, but today’s best wine programs are finding new ways to stand out through thoughtful editing, distinct points of view, and more creative ways to guide guests, (SevenFifty Daily) ### [Seven Experts on How Canada Survives Trump’s Trade War](https://thewalrus.ca/trade-talk-collapse-experts/?ref=bevnews.net) The country faces a punishing economic and political fight with no easy end. (The Walrus) ### Four Roses Continues Experimental Series with Honey Cask Finish URL: https://bevnews.net/four-roses-continues-experimental-series-with-honey-cask-finish/ Last updated: 2026-08-26T03:05:18.000Z [Four Roses Distillery](https://fourrosesbourbon.com/?ref=bevnews.net) is continuing its new phase of innovation with **Experimental Series No. 002 Honey Cask Finish**, the second release in its limited-edition collection exploring flavor, maturation and production techniques beyond the brand’s traditional 10-recipe framework. **How It's Made:** After Four Roses barrels were [used to age Bohman Bee Co. honey](https://store.fourrosesbourbon.com/four-roses-bourbon-barrel-aged-honey-700008.html?ref=bevnews.net), they returned to the Distillery for a second fill of bourbon, allowing the honey-seasoned casks to impart subtle notes of natural honey while preserving the balance and spice that define Four Roses. Master Distiller Brent Elliott blended six-, seven- and eight-year-old bourbons from the OESQ and OBSK recipes before finishing them in the honey-seasoned barrels for three to nine months. Bottled at 104 proof, the resulting bourbon offers notes of natural honey, floral undertones, warm baking spice and a rich, lingering finish. **What They're Saying:** “One of the things I love most about this release is how naturally it came together,” said Master Distiller **Brent Elliott**. “It simply started with barrels that had already taken on a unique character. The honey is there from the moment you bring the glass to your nose, but it’s never artificial or overpowering. If you have the chance to taste it alongside our Bourbon Barrel Aged Honey, you can really appreciate the journey those barrels have taken and the role they’ve played in both products.” **Availability:** Experimental Series No. 002 will be available beginning Sept. 18 exclusively at the Four Roses Distillery and Cox’s Creek Visitor Centers in Kentucky in a 375ml format with a SRP of $55. The Experimental Series is a limited-edition collection that pushes the boundaries of the brand’s traditional 10-recipe framework. Long celebrated for its consistency, craftsmanship, and signature ten recipe system, the new series marks one of the most ambitious and innovative periods in the brand’s 138-year history, while remaining grounded in the DNA that defines Four Roses Bourbon. ### Consumer Confidence Declines URL: https://bevnews.net/consumer-confidence-declines/ Last updated: 2026-08-26T02:32:41.000Z The LSEG/Ipsos Primary Consumer Sentiment Index for August 2026 is at 49.4\. Fielded from July 24 – August 5, 2026, the Index is down 1.6 points from last month. The Current and Investment sub-indices declined around two points each this month. Each respective sub-index now sits more than five points below its August 2025 reading. The Expectations sub-index is down nearly three points this month. It now sits more than two points below its reading from this time last year. Lastly, the Jobs sub-index is stable this month and is the only sub-index that did not decline. It is now in line with its reading from a year ago. **The Current Index** reads at 39.2, down 2.1 points from last month. The index now sits 5.9 points lower than its reading from this time last year (45.1). **The Expectations Index** reads at 56.1, down 2.7 points from last month. The index now sits 2.5 points lower than its August 2025 reading (58.5). **The Investment Index** is at 42.0, down 1.9 points from July. The index is now 5.4 points lower than its August 2025 reading (47.4). **The Jobs Index** reads at 63.3, stable (-0.1 point) from July. The index is now in line (-0.4 point) with its reading from a year ago (63.7). ### Calif. Craft Distillers Push to Make Direct-to-Consumer Shipping Permanent URL: https://bevnews.net/calif-craft-distillers-push-to-make-direct-to-consumer-shipping-permanent/ Last updated: 2026-08-26T02:22:16.000Z For California craft distillers, shipping direct to consumers has become an important business tool. But that tool may end if the California legislature doesn't make it permanent by Aug. 31, when the current legislative session ends. They received temporary authority during the pandemic. But there's no pandemic now, and so that privilege will end this year unless made permanent or extended. The wine industry says it supports dirfect shipping but opposing restrictions based on size of the producer. ### Jack Daniel Intros American Single Malt Whiskey URL: https://bevnews.net/jazck-daniel-intros-american-single-malt-whiskey/ Last updated: 2026-08-26T04:28:39.000Z **Jack Daniel Distillery** (Brown-Forman) announced the nationwide U.S. release of **Jack Daniel’s American Single Malt Whiskey**, a limited expression that was previously available exclusively in select duty-free retail locations around the world. The release arrives as American Single Malt becomes an officially recognized whiskey category, marking the first new official whiskey category recognized by the **Alcohol & Tobacco Tax & Trade Bureau** (TTB) in more than 50 years. **How It's Made:** The expression features a 100% malted barley mash bill that is ground, fermented, and distilled in Lynchburg, Tennessee. The whiskey is charcoal mellowed through sugar maple charcoal, aged in new, charred American oak barrels, and finished in Oloroso Sherry casks. **On the Nose and Palate:** Jack Daniel’s American Single Malt is rich and complex with aromas of soft oak, fruit and cocoa and notes of dark chocolate-covered nuts and berries with a subtle, sweet Oloroso Sherry finish. **Available:** Nationwide for a limited time and in limited quantities, the 90-proof whiskey comes in a 1-liter bottle for a suggested retail price of $74.99\. **What They're Saying:** “At Jack Daniel's, we strive to be at the forefront of creativity and experimentalism when it comes to crafting great whiskey, and helping lead the way as American Single Malt becomes an officially recognized whiskey category is an incredible milestone for the distillery,” said Jack Daniel’s Master Distiller Chris Fletcher. “We’ve seen a fantastic response from international travelers in recent years, and we’re now thrilled to bring this special whiskey to friends across the country. ### Chris Hemsworth Joins Archie Rose Distilling as Firm Prepares to Enter U.S. URL: https://bevnews.net/who-what-228/ Last updated: 2026-08-26T01:59:02.000Z Chris Hemsworth has joined Archie Rose Distilling Co., Australia’s leading independent distillery, as co-owner alongside founder Will Edwards, as the award-winning whisky and spirits company prepares to enter the United States for the first time. Founded in Sydney in 2014, Archie Rose has built an international reputation for its distinctively Australian approach to whisky and spirits. Hemsworth’s involvement marks a significant next chapter for the company as it expands beyond Australia and introduces its award-winning whiskies to the U.S. market this fall. Beginning this fall, Archie Rose’s award-winning Australian whiskies will be available in the United States for the first time, bringing the distillery’s approach to American consumers, retailers, and hospitality partners across key markets. o support its entry into the U.S., Archie Rose has partnered with a select network of beverage distributors, anchored by **Reyes Beverage Group** (RBG), one of the largest beer and spirits distributors in the United States, as its national distribution partner, alongside New York Wine & Spirits in New York and Fedway Associates in New Jersey. ### Tracking Your Competition: Marijuana Use More Common Among Younger, Less Educated Adults: Gallup URL: https://bevnews.net/tracking-your-competition-marijuana-use-more-common-among-younger-less-educated-adults-gallup/ Last updated: 2026-08-26T01:52:10.000Z A just-released Gallup Poll finds 17% of Americans say they smoke marijuana, tying Gallup’s record high, while cigarette smoking matches its record low of 11%. Vaping is steady at 9%, and 4% of U.S. adults say they use nicotine pouches. When it comes to nonalcoholic beverages, coffee is the most popular of the five tested. About half of U.S. adults (49%) drink coffee every day, while 21% drink tea and 20% drink caffeinated soda daily. Fewer consume energy drinks (9%) or caffeine-free soda (6%). In describing their diets, only 5% say they are vegetarian and 2% vegan. These findings are from the July 1-19 update of Gallup’s annual Consumption Habits poll, which also finds that [54% of U.S. adults say they drink alcoholic beverages](https://news.gallup.com/poll/713534/americans-drinking-remains-record-low.aspx?ref=bevnews.net). **Marijuana Smoking, Edible Use Remain Relatively High** The 17% of U.S. adults who report smoking marijuana is more than double the 7% in 2013, when Gallup first measured the behavior using this question. The latest reading ties the record high from 2023. Separately, 15% of U.S. adults now say they consume marijuana edibles. The two previous readings on this question were 14% in 2022 and 12% in 2024. **Marijuana Use More Common Among Younger, Less Educated Adults** Adults under 50 are the most likely age group to report smoking marijuana, including 23% of those aged 18 to 29 and 25% of those aged 30 to 49\. The rate drops sharply among older Americans, to 10% of those aged 50 to 64 and 5% of those aged 65 and older. Edible use follows the same age pattern, though it is somewhat less pronounced. In addition, marijuana consumption — both smoking and edible use — is higher among those who are less educated, are less religious and who also report drinking alcohol. Marijuana smokers have lower household incomes than those who do not smoke, a gap not seen among those who consume edibles. Women, meanwhile, are slightly more likely than men to consume edibles, a pattern not seen among marijuana smokers. Separately, 15% of U.S. adults now say they consume marijuana edibles. The two previous readings on this question were 14% in 2022 and 12% in 2024. **Coffee Is Most Popular Caffeinated Beverage** The July poll also measured how often Americans drink nonalcoholic beverages, including coffee, tea, soda and energy drinks. Coffee is the most commonly consumed beverage, with about half of U.S. adults saying they drink it multiple times a day (16%) or once per day (33%). Tea and caffeinated soda are the next most common, with about two in 10 U.S. adults consuming each at least once per day. Daily consumption of energy drinks (9%) and caffeine-free soda (6%) is less common. Adults aged 65 and older are more than twice as likely as those under 30 to drink coffee daily (64% vs. 25%, respectively). Daily tea drinking follows a similar pattern, ranging from 26% among the oldest age group to 14% among the youngest. Energy drinks show the opposite. Adults under 30 (11%) and those aged 30 to 49 (14%) drink them at least daily, compared with 3% among both of the two older age groups. Men (12%) are also more than twice as likely as women (5%) to consume energy drinks at least once a day. Few identified as vegfertarian (5%) or Vegan (2%). Younger adults are the most likely to identify as vegetarian, at 8%, compared with 3% of those aged 65 and older. Likewise, liberals (10%) are more likely to identify as vegetarian than moderates or conservatives (both at 3%). ## ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-49/ Last updated: 2026-08-25T10:00:12.000Z ***Good Morning and Happy Tuesday, August 25, 2026.*** ## [Is Brown-Forman Really in Crisis with a No-Plan Management 'Enriching' Itself?](https://bevnews.net/is-brown-forman-really-in-crisis-with-a-no-plan-management-enriching-itself/) The Wall Street Journal had an interesting story Monday (8/24) detailing a family feud involving the clan that controls more than 70% of Brown-Forman voting stock. Two cousins sent a "a scathing seven-page letter to more than 130 of their relatives. Their company was in crisis and management had enriched itself despite a failing strategy," they wrote. The Journal went on to quote from the letter: “The numbers are stark and undeniable,” said the July 10 letter, which was reviewed by The Wall St ## [How Does Brown-Forman Measure Up?](https://bevnews.net/how-does-brown-forman-measure-up/) The numbers are here. For paid subscribers only. ## [U.S.-Canada Trade War Escalates; Now Trump Threatens Tariff Hike on Autos](https://bevnews.net/u-s-canada-trade-war-escalates-now-trump-threatens-tariff-hike-on-autos/) As we reported early Saturday morning, the U.S. implemented 50% tariffs on about 5% of Canada's exports to the U.S – about $20 billion a year of everything from timber to hockey sticks to tongue depressors. . Canada said the U.S. at the last minute made new demands. U.S. Trade Representative Jamieson Greer said Canada had walked away from the table. Regardless of who was at fault, alcohol beverage producers remain locked out of seven of Canada's nine provinces, and it looks like they will be for . . . . ## [Summer Fails to Lift Alcohol as Category Headwinds Carry into Mid-August](https://bevnews.net/summer-fails-to-lift-alcohol-as-category-headwinds-carry-into-mid-august/) During the four weeks ended Aug. 15, Total Alcohol sat behind a year ago. Dollar sales reached $8.5 billion, down 3.4% from a year earlier, while case volume totaled 167.1 million, declining 5.3%. On a weekly basis, dollar sales held flat once again, reaching $2.1 billion, down 0.9% from the week ending Aug. 8th. With the summer selling window quickly closing, Alcohol has only a few key seasonal weeks left to reverse course against the persistent pressures shaping category performance this year ## [Strategic Beverage Services Acquires BevZero's U.S. Operations](https://bevnews.net/strategic-beverage-services-acquires-bevzeros-u-s-operations/) Strategic Beverage Services said it became the largest dealcoholization service provider in the U.S. after acquiring BevZero's U.S. operations. Terms weren't disclosed. Patrick Morgan, Chief Operating Officer of Strategic Beverage Services, said the acquisition strengthens the company's ability to deliver dealcoholization services at scale and positions it to lead what he called the fastest-growing segment of the beverage industry. BevZero-US currently provides services to eight of the Top 10 ## [New: Blue Note Cherry Wood Cask Bourbon Whiskey](https://bevnews.net/new-blue-note-cherry-wood-cask-bourbon-whiskey/) B.R. Distilling launched a limited release Blue Note Cherry Wood Cask bourbon whiskey. How It's Made: The new expression is aged in American Oak and finished in sustainably harvested wild-cherry wood casks from the Jura region of eastern France. Memphis heat and humidity draw rich character from the wood, layering vibrant cherry, warm spice, gentle sweetness and subtle toasted notes into every sip, culminating in an unmistakably unique finish that lingers. The new release was bottled at cask strength . . . . ## ['We Just Need a Reason to Come Together and Drink Wine:' Survey](https://bevnews.net/we-just-need-a-reason-to-come-together-and-drink-wine-survey/) Nearly half (41%) of respondents said having a specific occasion or reason to gather, such as Come Over October, would make them more likely to host a gathering with wine. That's according to a national survey for Come Over October and LocalWineEvents.com. The 2026 Wine & Gathering Study included 1,553 respondents across two surveys. Among the findings: \* Wine is already a regular part of respondents' social lives: 61% said wine is “almost always” part of their social get-togethers and another . . . . ***Thanks for reading. I'll be back tomorrow.– Joel*** ### U.S.-Canada Trade War Escalates; Now Trump Threatens Tariff Hike on Autos URL: https://bevnews.net/u-s-canada-trade-war-escalates-now-trump-threatens-tariff-hike-on-autos/ Last updated: 2026-08-25T05:22:29.000Z As we reported early Saturday morning, the U.S. implemented 50% tariffs on about 5% of Canada's exports to the U.S – about $20 billion a year of everything from timber to hockey sticks to tongue depressors. . Canada said the U.S. at the last minute made new demands. U.S. Trade Representative Jamieson Greer said Canada had walked away from the table. Regardless of who was at fault, alcohol beverage producers remain locked out of seven of Canada's nine provinces, and it looks like they will be for a long time. Prime Minister Carney said Canada will respond with dollar-for-dollar targeted tariff protection for industries exposed to the new U.S. duties, including autos, steel and aluminum, dairy, appliance, agricultural equipment, pulp and paper and electronics sectors. **U.S. Spirits Industry Response** In a statement early Saturday after the collapse of the talks, **Distilled Spirits Council of the U.S.** President **Chris Swonger** and **Micael Bilello,** president. **American Whiskey Association,** called for an end to this spat and restored access to Canadian consumers for American spirits producers. Swongeer portrayed Saturday's collapse of trade talks as a result of Canadian provincial refusal to sell U.S. spirits. In a statement, **Michael Bilello**, president. **American Whiskey Association,** said: “The American Whiskey Association remains committed to a straightforward position: American whiskey producers should have fair access to the Canadian market and the opportunity to compete for space on provincial shelves and reconnect with Canadian consumers. “We encourage both governments to return to the negotiating table and work toward a stable, predictable resolution that restores fair market access. **"Market access. Shelf access. Consumer access.**” **This is a Trade War** Make no mistake: This has grown beyond a "spat." We now have a trade war. Listen to Canadian Prime Minister Mark Carney and Jamieson Greet, the U.S. Trade Representative. “You’re at war when you get attacked,” he said, Referring back to Trump's earlier suggestion that Canada should become the 51st U.S. state, Carney said Canada won't accept being a "subsidiary" of the U.S. Trump responded via Truth Social that "Canada will be treated like a State no longer! On Trade, and in other ways, also, they are among the worst Nations in the World to deal with. They feel entitled, and yet, WE DON’T NEED CANADA, THEY NEED US!" Vice President JD Vance referred to Canada as a "state" during an answer to a question about the trade dispute. "Sorry, Freudian slip," [Vance said](https://www.youtube.com/shorts/UfelgCzdsvM?ref=bevnews.net) before taking aim at Ottawa's trade policies. In what appears to be a new talking point, Transportation Secretary Sean Duffy said Canada would come back to the table owing to its dependence on the U.S. for security. Vice President JD Vance sounded much the same theme, saying Canada has underinvested in its military because of the shield provided by the U.S. **Trump Escalates War with Yet More Levies** But before Carney could announce new tariffs against U.S. products, Trump escalated the trade war with a post to [Truth Social](https://truthsocial.com/@realDonaldTrump/posts/117150758113256193?ref=bevnews.net) Monday announcing the U.S. will increase tariffs on Canadian automobiles, car parts and steel to 50% effective Jan. 1, 2027. The U.S. levy on Canadian steel is already 50%, while the tariff on car parts and automobiles is 25%, according to the[ Canadian government](https://www.tradecommissioner.gc.ca/en/market-industry-info/search-country-region/country/canada-united-states-export/us-tariffs/supporting-exporters-through-tariff-challenges.html?ref=bevnews.net#current-measures). Ontario Premier Doug Ford told The Associated Press earlier Monday that he was willing to cut off electricity and critical minerals to the U.S. as the trade war drags on. Ontario sends power to about 1.5 million people in Michigan, New York and Minnesota. Meanwhile, Trump and Ontario Premier Doug Ford exchanged name-calling, with Trump calling the premier "Flunky Ford," and Ford calling Trump the "king of bankruptcies," a reference to the three casinos Trump put into bankruptcy, one of them twice. Ford also called on the Canadian federal government to "step up" with "major support and regulatory change," including: - Eliminating federal greenhouse gas emissions standards for Canadian-made vehicles. - Exempting tariff-impacted sectors from federal emissions performance standards. - Investing significantly in auto, steel, and manufacturing industries. - Targeting "deep red states" in counter tariff response. ### Strategic Beverage Services Acquires BevZero's U.S. Operations URL: https://bevnews.net/strategic-beverage-services-acquires-bevzeros-u-s-operations/ Last updated: 2026-08-25T03:25:35.000Z **Strategic Beverage Services** said it became the largest dealcoholization service provider in the U.S. after acquiring BevZero's U.S. operations. Terms weren't disclosed. **Patrick Morgan**, Chief Operating Officer of Strategic Beverage Services, said the acquisition strengthens the company's ability to deliver dealcoholization services at scale and positions it to lead what he called the fastest-growing segment of the beverage industry. BevZero-US currently provides services to eight of the Top 10 U.S. wine companies. Looking ahead, BevZero-US plans to open additional locations in 2027 that combine bottling, canning, and sparkling wine capability under one roof, reducing scheduling complexity for wineries and contract partners. ### New! Blue Note Cherry Wood Cask Bourbon Whiskey URL: https://bevnews.net/new-blue-note-cherry-wood-cask-bourbon-whiskey/ Last updated: 2026-08-25T03:15:23.000Z **B.R. Distilling** launched a limited release [Blue Note](http://www.bluenotebourbon.com/?ref=bevnews.net) Cherry Wood Cask bourbon whiskey. **How It's Made:** The new expression is aged in American Oak and finished in sustainably harvested wild-cherry wood casks from the Jura region of eastern France. Memphis heat and humidity draw rich character from the wood, layering vibrant cherry, warm spice, gentle sweetness and subtle toasted notes into every sip, culminating in an unmistakably unique finish that lingers. The new release was bottled at cask strength (120 proof or 60% ABV), unfiltered. **What They're Saying:** "With our new Cherry Cask, we set out to create something that honors the timeless character of great whiskey while introducing a fresh layer of complexity," said **Dan Jurkovic**, National Sales Director, B.R. Distilling Co. "The influence of the cherry cask nicely complements the whiskey's natural richness while finishing the expression at cask strength helps preserve its underlying structure to balance the sweetness. It's an elegant expression that offers whiskey enthusiasts something new to discover while remaining exceptionally approachable for those exploring premium whiskey for the first time.” **Availability:** Online via [Seelbach’s](https://seelbachs.com/?ref=bevnews.net) and in the following U.S. states: Georgia, Kansas, Michigan, Kentucky, Missouri and Tennessee for $65. ### 'We Just Need a Reason to Come Together and Drink Wine:' Survey URL: https://bevnews.net/we-just-need-a-reason-to-come-together-and-drink-wine-survey/ Last updated: 2026-08-25T02:49:22.000Z Nearly half (41%) of respondents said having a specific occasion or reason to gather, such as Come Over October, would make them more likely to host a gathering with wine. That's according to a national survey for Come Over October and LocalWineEvents.com. The 2026 Wine & Gathering Study included 1,553 respondents across two surveys. Among the findings: - Wine is already a regular part of respondents' social lives: 61% said wine is “almost always” part of their social get-togethers and another 21% said it is often, but not always. Interest in Come Over October was also strong: 55% of all survey respondents opted to receive more information about hosting a Come Over October gathering. - When asked what would make them more likely to host a gathering with wine, 44% selected easy recipe and food-pairing ideas, 41% selected a specific occasion or reason to gather, and 32% selected wine recommendations for different budgets or occasions. - 77% said busy schedules and finding a time that works for everyone prevent them from seeing friends and family as often as they would like. Distance was cited by 40%, the cost of going out by 33%, and the effort of hosting at home by 24%. **What Wine Brings to the Picture** The study also explored whether the presence of wine affected how consumers perceived the same social scene. The answer was that it did. “This gets to the heart of why we created Come Over October,” said **Karen MacNeil**, co-founder of Come Togethernd author of *The Wine Bible*. “When people think about sharing wine with friends, they think about fun, conversation, friendship and connection. Those are deeply human experiences. Sometimes just inviting someone to ‘Come over’ is all the reason you need.” In the two surveys, respondents were shown versions of the same dinner image — one group saw guests drinking wine, the other saw them drinking water. Those shown the wine version were more likely to describe the people as close or old friends (48% vs. 38%), the atmosphere as warm and relaxed (73% vs. 65%), the occasion as special or memorable (25% vs. 16%), and the gathering as generous and well-hosted (21% vs. 13%). The differences were statistically significant on those four measures, although the effect was modest; yet, these findings suggest an association between the presence of wine and perceptions of social connection. Respondents’ own words reinforce that picture. When participants were asked the first word or phrase that came to mind when thinking about sharing wine with friends, “fun” was the most frequently used word, while variations of “good time” appeared roughly 100 times. Friendship, connection and togetherness emerged as the second-largest broader theme, followed by relaxation and ease. Taken together, relational themes including friendship, connection, warmth, conversation, sharing and affection appeared in roughly one-third of responses. **Connection in a Cost-Conscious Economy** KPMG’s 2026 Consumer Pulse survey found that 67% of U.S. consumers are eating at home more often than dining out, with 76% of those consumers citing budget constraints as a primary reason. The Come Over October survey, conducted among a highly wine-engaged audience, shows a more mixed picture: 26.49% said they are going out to restaurants or bars less often than they did a year ago, while 28.84% said they are getting together with friends and family at home more instead. At the same time, respondents continue to spend money on social occasions. Nearly three-quarters (73%) said a typical get-together away from home costs them $31 or more per person. More than half (57%) get together at a local restaurant or bar at least monthly, while 23% visit a winery, tasting room or winery event at least monthly, with another 42% doing so several times a year. The surveys cannot establish that wine consumers are protecting spending on wine experiences relative to other discretionary purchases; however, taken together, the findings suggest that economic pressures may be changing how this wine-engaged audience socializes rather than eliminating its appetite for shared experiences. pondents across two surveys. Among the findings: · Wine is already a regular part of respondents' social lives: 61% said wine is “almost always” part of their social get-togethers and another 21% said it is often, but not always. Interest in Come Over October was also strong: 55% of all survey respondents opted to receive more information about hosting a Come Over October gathering. · When asked what would make them more likely to host a gathering with wine, 44% selected easy recipe and food-pairing ideas, 41% selected a specific occasion or reason to gather, and 32% selected wine recommendations for different budgets or occasions. · 77% said busy schedules and finding a time that works for everyone prevent them from seeing friends and family as often as they would like. Distance was cited by 40%, the cost of going out by 33%, and the effort of hosting at home by 24%. **What Wine Brings to the Picture** The study also explored whether the presence of wine affected how consumers perceived the same social scene. The answer was that it did. “This gets to the heart of why we created Come Over October,” said Karen MacNeil, co-founder of COME TOGETHER and author of *The Wine Bible*. “When people think about sharing wine with friends, they think about fun, conversation, friendship and connection. Those are deeply human experiences. Sometimes just inviting someone to ‘Come over’ is all the reason you need.” In the two surveys, respondents were shown versions of the same dinner image — one group saw guests drinking wine, the other saw them drinking water. Those shown the wine version were more likely to describe the people as close or old friends (48% vs. 38%), the atmosphere as warm and relaxed (73% vs. 65%), the occasion as special or memorable (25% vs. 16%), and the gathering as generous and well-hosted (21% vs. 13%). ![image.png](https://mail.google.com/mail/u/0?ui=2&ik=52e22e4c43&attid=0.2&permmsgid=msg-f:1874435897546284567&th=1a035584837c9e17&view=fimg&fur=ip&permmsgid=msg-f:1874435897546284567&sz=s0-l75-ft&attbid=ANGjdJ-ntxV8vqzNwSbC-A8bjWjWC8QDlW8Towrio-RL5aWGnOOOue9wHcixTlsSqQA7sLwlabAx8Xe5T-Ut3U2ZFPpoPDYlJnig7zAtV85Byof97NJy9oOplcqquv4&disp=emb&realattid=ii_mt7mzugw1&zw) *Perceptions of the same social scene: wine image vs. water image* The differences were statistically significant on those four measures, although the effect was modest; yet, these findings suggest an association between the presence of wine and perceptions of social connection. Respondents’ own words reinforce that picture. When participants were asked the first word or phrase that came to mind when thinking about sharing wine with friends, “fun” was the most frequently used word, while variations of “good time” appeared roughly 100 times. Friendship, connection and togetherness emerged as the second-largest broader theme, followed by relaxation and ease. Taken together, relational themes including friendship, connection, warmth, conversation, sharing and affection appeared in roughly one-third of responses. **Connection in a Cost-Conscious Economy** KPMG’s 2026 Consumer Pulse survey found that 67% of U.S. consumers are eating at home more often than dining out, with 76% of those consumers citing budget constraints as a primary reason. The Come Over October survey, conducted among a highly wine-engaged audience, shows a more mixed picture: 26.49% said they are going out to restaurants or bars less often than they did a year ago, while 28.84% said they are getting together with friends and family at home more instead. At the same time, respondents continue to spend money on social occasions. Nearly three-quarters (73%) said a typical get-together away from home costs them $31 or more per person. More than half (57%) get together at a local restaurant or bar at least monthly, while 23% visit a winery, tasting room or winery event at least monthly, with another 42% doing so several times a year. The surveys cannot establish that wine consumers are protecting spending on wine experiences relative to other discretionary purchases; however, taken together, the findings suggest that economic pressures may be changing how this wine-engaged audience socializes rather than eliminating its appetite for shared experiences. ### Summer fails to lift Alcohol as category headwinds carry into mid-August URL: https://bevnews.net/summer-fails-to-lift-alcohol-as-category-headwinds-carry-into-mid-august/ Last updated: 2026-08-25T02:23:24.000Z During the four weeks ended Aug. 15, Total Alcohol sat behind a year ago. Dollar sales reached $8.5 billion, down 3.4% from a year earlier, while case volume totaled 167.1 million, declining 5.3%. On a weekly basis, dollar sales held flat once again, reaching $2.1 billion, down 0.9% from the week ending Aug. 8th. With the summer selling window quickly closing, Alcohol has only a few key seasonal weeks left to reverse course against the persistent pressures shaping category performance this year. **Prepared Cocktails Losing More Fizz** Prepared cocktails, which had been the one bright spot most of the summer, remained unable to deliver growth, with dollar sales easing 0.9% while case volume fell 5.2%. While the segment remains aligned with current consumer preferences, continued declines suggest that growing saturation is making growth more difficult to capture. **Beer continued to be the top decliner**, as dollar sales dropped 4.4% and volume slipped 5.5%. The category’s performance was largely unchanged from the prior period, indicating that the anticipated summer lift did not drive meaningful growth for Beer category **Wine showed clearer progress**, as dollar and volume declines moderated to -3.4% and -4.6%, respectively. Wine’s softness throughout summer has been largely steady, with minimal seasonal lift shown. During the four weeks ending Aug. 15, Still Wine remained the primary weight on category performance, with dollar sales declining 4% and volume down 5.1%. Sparkling Wine offered a brighter spot, returning to growth as dollar sales increased 0.6% and volume rose 0.3%. Its lighter, refreshing profile and connection to celebrations and social occasions likely helped support demand during the summer months. Non-Alcoholic Wine continued to outpace the category, with dollar sales up +17.6% and volume growing +14.2%. Although still a small contributor, NonAlcoholic Wine remains the category’s fastest-growing segment **Spirits experienced the softest declines**, with dollar sales down 3.2% and volume declines of 3.5%. Category results continue to underperform, with consistent declines vs a year earlier over the last 28 consecutive weeks. Across the top Spirits categories, (Vodka, Whiskey, and Tequila), performance diverged. Whiskey fell furthest behind, with dollar sales down 5.1% and volume falling 5.9%. Vodka posted slightly softer losses, as dollar sales declined 3.2% and volume slipped 3.6%. Tequila remained the bright spot among the core categories, with dollar sales nearing flat at 0.3% while volume grew 2.5%. Non-Alcoholic Spirits continued to lead, with dollar sales up 22.5% and volume rising 25.0%. Meanwhile, all other Spirits collectively declined, with dollar sales down 2.9% and volume declining 3.9% Taken together, this week’s results remain largely subdued. While losses moderated for Wine and Spirits, both categories remain firmly in decline. Beer continues to weigh heavily on the industry, and Prepared Cocktails remain unable to provide the growth needed to offset persistent weakness across Alcohol. **Top U.S. markets show signs of value-seeking growth** rather than true revenue expansion. Performance remained broadly challenged across the largest U.S. alcohol markets, with nearly every top-10 state posting declines in both dollar sales and volume. California delivered the strongest relative dollar performance, limiting sales declines to 2.5% despite volume falling 3.5%, highlighting greater resilience than other major markets. Massachusetts stood out as the market's biggest divergence story. While volume increased 3%, the strongest gain among key states, dollar sales declined 7%, signaling that growth is being driven by lower-priced purchases, increased promotional activity, or unfavorable mix shifts rather than true revenue expansion. At the opposite end of the spectrum, Washington recorded the steepest volume decline at 9.7%, accompanied by a 4.9% drop in dollar sales. The market's weakness across both measures underscores the depth of consumer pullback occurring in some regions. Taken together, the results point to a broader industry challenge: generating profitable growth. While pockets of volume growth persist, they are increasingly disconnected from revenue performance, as consumers continue to seek value and trade spending across the alcohol category. Mass regains some ground as Club weighs on channel performance • Retail channels remained under pressure, with dollar sales declining across every major channel except All Other. Club posted the steepest drop at 5.3%, this was followed by Food at -4%. Convenience -3.8%, Liquor -3.0%, and Mass -2.5%. All Other continued to see the best results, up +1.7%. Volume trends largely mirrored dollar performance. Convenience recorded the sharpest decline at -6.7%, followed by Food -5.7%, Liquor -4.1%, Mass -3.6% and Club -3.4%, while All Other once again saw growth (+3.4%). Compared with the prior L4W period (w/e August 8th), Mass experienced the largest shift in overall performance, after its previous dollar (-2.7) and volume (-4.0%) trends ### How Does Brown-Forman Measure Up? URL: https://bevnews.net/how-does-brown-forman-measure-up/ Last updated: 2026-08-25T01:37:24.000Z How does Brown-Forman Measure Up? _This post is for paying subscribers only._ ### Is Brown-Forman Really in Crisis with a No-Plan Management 'Enriching' Itself? URL: https://bevnews.net/is-brown-forman-really-in-crisis-with-a-no-plan-management-enriching-itself/ Last updated: 2026-08-25T00:54:12.000Z The Wall Street Journal had an interesting story Monday (8/24) detailing a family feud involving the clan that controls more than 70% of Brown-Forman voting stock. Two cousins sent a "a scathing seven-page letter to more than 130 of their relatives. Their company was in crisis and management had enriched itself despite a failing strategy," they wrote. The Journal went on to quote from the letter: “The numbers are stark and undeniable,” said the July 10 letter, which was reviewed by The Wall Street Journal. “Brown-Forman’s stock price has fallen from the mid-$70s per share to the mid-$20s per share over the past three years, eliminating billions of dollars of generational wealth for the Brown family and all other shareholders.” Even worse, W.L. Lyons Brown III and his brother Stuart R. Brown. said, “The board is rewarding failure, and doing so lavishly and publicly.” Brown-Forman shareholders have a right to be unhappy about the company's stock price. But then, so do all shareholders in all other alcohol beverage firms. (Full disclosure: We own five shares of Class A stock. Those are the only shares that matter when it comes to voting.) So, we decided to find out. We asked ChatGPT to run the numbers for us. We looked at the top five spirits companies in the U.S. market – Diageo, Pernod Ricard, Brown-Forman, Davide Campari-Milkano, and Remy Cointreau – over the past five years. We wanted to understand the change in their sales, net profit, and stock price over the past five years. We also wanted to understand how the different markets into which the companies are selling affected their results. We also wanted to see the results as reported in the currency of the producer's home country, so results are based of British pounds for Diageo; Euros for Pernod Ricard, Campari and Rémy Cointreau; and Dollars for Brown-Forman. **What We Learned** Looking at the percentage change from the company's 2021 to 2025 fiscal year, Diageo's sales rose 22.4%, Pernod Ricard's 24.2%, Brown-Forman's 14.9%, Campari's 40.4% and Remy Cointreau fell 2.5%. Over the five years, the average annual rate of inflation was 4.42% a year, a cumulative price increase of 18.9%. Next, we looked at the change in each company's net income from 2021-2025\. Diageo's net profit fell 31.8%, Pernod Ricard's rose 24.6%, Brown-Forman's fell 3.8%, Campari's rose 17.7% and Remy's fell 16.1%. Finally, we looked at the stock price. Diageo's stock price fell 44.4% and its earnings fell 31.8% in five years. That makes, maybe, some sense. Earnings took a dive, new CEO comes and says he'll turn things around and the market says, "Show me. Talk is cheap." What makes no sense is Pernod Ricard. It posts a 24,5% gain in earnings, far outpacing inflation, and its management and investors are rewarded with a 52.2% drop in their stock price. Proportionally, the 67.2% drop in Brown-Forman's stock makes no sense at all. It posts just a 3.8% loss over five years – about 2/3 of a point a year – but its stock price was sliced to just a third of what it was five years earlier. Campari, like Pernod Ricard, is inexplicable. It's profits rise 17.7% in five years and its stock is slashed 41.8%. And finally, there's Remy. Three-quarters of its value is washed away when it posts a 16% drop in net profit. Yes, you read that right – – 30 more points were slashed off Remy's earnings than off Diageo's even though Diageo lost two points of profit for every point Remy lost. **The American Difference** In several earnings calls, executives have noted that their business is doing just fine everywhere but the United States. If you're going to question the busienss judgment of Brown-Forman's management, this is where you've got the greatest chance of being correct. And sure enough, Brown-Forman leads the pack in terms of sales in the U.S. --44.4% of sales occurred in the U.S. in 2025, Brown-Forman is relatively late to the export game. It launched its first focused, consolidated effort to sell in foreign markets in 1994, just 30 years ago. To be sure, the company had sent an unofficial "U.S. Whiskey Cartel" to Europe during the Great Depression and it bought the Canadian Mist distillery in 1994. But doesn't the current near-collapse in the U.S. market "prove" Brown-Forman's management should have moved more rapidly to grow overseas markets? Maybe. But apparently its competition doesn't think so. Diageo has 39.4% of its sales in its North American region. Pernod Ricard wanted to acquire Brown-Forman only six months ago; It has said sales to the U.S. represent 28.9% of global business. We'll take a look at the charge that “The board is rewarding failure, and doing so lavishly and publicly” tomorrow. ### BREAKING: U.S. Imposes 50% Tariffs on Some Canadian Goods; Ottawa Says It Will Match URL: https://bevnews.net/breaking-u-s-imposes-50-tariffs-on-some-canadian-goods-ottawa-says-it-will-match/ Last updated: 2026-08-22T06:04:37.000Z U.S. alcoholic beverages will continue to be not sold in most Canadian provinces after trade talks broke down and the U.S. imposed 50% tariffs on a variety of Canadian products from alcohol and cheese to hockey sticks. You can choose who you want to believe as to who is responsible for the collapse of the talks. Canadian Prime Minister Mark Carney said he decided to suspend the talks because the U.S. had introduced last-minute terms that were “unfair, uneconomic, and called into question the reliability of any deal.” U.S. Trade Representative Jamieson Greer said Canada said Canada had walked away from the negotiating table minutes before the tariffs we to go into effect. In a ststement, **Chris Swonger,** president/CEO, **Distilled Spirits Council of the U.S.,** expressed appreciation the Trump Administration "has recognized American distillers have been unfairly targeted by these Canadian provincial sales bans. "This discriminatory treatment of U.S. spirits products has persisted for more than a year and a half, causing significant economic harm to our industry. It is unfortunate that the Canadian provinces' continued refusal to return U.S. spirits products to store shelves has led to this outcome. "We encourage policymakers on both sides of the border to pursue a negotiated solution that restores market access for U.S. spirits throughout Canada and returns spirits trade to a zero-for-zero tariff framework," Swonger said. Trump's tariffs may end up hurting American business – or at least its alcohol sector – more than they hurt Canada. A recent Nano Research poll found that 69% of Canadians said they would continue to boycott American alcohol even if it returns to Canadian stores. "Just because it goes back on the shelves doesn't mean sales are going to go back to where they were. The damage has been done," Deb Anderson, a 65-year-old from Prospect, Nova Scotia, told the CBC. She added she can't remember when she last bought an American product. Support for a continued boycott of U.S. alcohol was highest in British Columbia, where 80.9% of respondents said they were unlikely or somewhat unlikely to buy U.S. booze again if it's made available. That was followed by 74.7% of people in Ontario and 73.9% of Quebecers who said the same, the Nanos Research poll found. "This will be a body blow to North American competitiveness in this self-defeating trade saga," Candace Laing, president and CEO of the Canadian Chamber of Commerce said. "A whopping, non-absorbable tariff is not sustainable or viable for business." The new U.S. tariffs are estimated to cost Canada $20 billion, and Carney vowed to meet them dollar for dollar. Trump's move cast doubt on the future of the U.S.-Mexico-Canada Agreement which was negotiated during Trump's first term to replace the North American Free Trade Agreement. Vice President J.D. Vance told an audience at a private fundraising event that Carney had tried to "out-tough" Trump on trade. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-48/ Last updated: 2026-08-21T10:00:01.000Z Good Morning and Happy Friday, August 21, 2026 ## [Americans' Drinking Remains at Record Low](https://bevnews.net/americans-drinking-remains-at-record-low/)[ for 2nd Consecutive Year](https://bevnews.net/americans-drinking-remains-at-record-low/) The share of Americans who say they drink alcohol remains at a record-low 54% for the second consecutive year, the lowest reading in Gallup’s trend dating back to 1939\. Self-reported drinking fell over the previous three years, from 62% in 2023 to 58% in 2024 and 54% in 2025, before holding steady this year. Gallup based the latest results on interviews with U.S. adults aged 18 and older in its July 1-19 Consumption Habits survey. Fifty-one percent of U.S. adults now believe drinking one or tw ## [American Cancer Society Cancels Wine & Spirits Industry Gala](https://bevnews.net/american-cancer-society-cancels-wine-spirits-induststry-gala/) Your brand is a combination of everything a person knows about you. And so the American Cancer Society, whose home page immediately defaults to an appeal for donations to "help fund vital support, from 24/7 help to free lodging and rides to treatment," decided to cancel its annual "Wine & Spirits Industry Gala." From well before 1983, when I began covering the business of alcohol beverages, the American Cancer Society has raised millions from members of the alcohol industry at the gala, which w ## [CBrands to Invest $100 Million to Support U.S. Farmers](https://bevnews.net/cbrands-to-invest-100-million-to-support-u-s-farmers/) Constellation Brands, Inc. said it will invest an incremental $100 million iover the next five years to support U.S. farmers in Idaho, Montana, and North Dakota, reinforcing the company’s long-term commitment to American agriculture and the vital role it plays in sustaining America’s iconic beer industry. The investment includes incremental purchases from American farmers and initiatives designed to help strengthen the future of these U.S. farming communities. This investment reflects the comp ## [A-B Invests $13 Billion in Baldwinsville, NY, Brewery, Expands Local Training](https://bevnews.net/a-b-invests-13-billion-in-baldwinsville-ny-brewery-expands-local-training/) **Anheuser-Busch** announced a $13 million investment in its Baldwinsville, N.Y., facility. This new $13 million investment will help increase production of **Michelob ULTRA**, the best-selling and fastest-growing beer in America, as well as upgrade can and bottle lines. ## [Grapevines Under Solar Panels Grew 277% More Grapes than Those in Full Sun](https://bevnews.net/grapevines-under-solar-p/) Grapevines that grew in the shadow of photovoltaic, or solar, panels produced 277% more grapes than those grown in full sun. ## [Spillovers on Tap: How AVAs Benefit Local Brewery Growth](https://bevnews.net/spillovers-on-tap-how-avas-benefit-local-brewery-growth/) Though there are differences between the specifics of AVA designations and those of appellations in other countries, the main premise is largely the same: signaling a standard of quality. Dating back to Duke Philip th ## [All Día Enters Mindful Drinking Category with Low-ABV Tequila Canned Cocktail](https://bevnews.net/all-dia-enters-mindful-drinking-category-with-low-abv-tequila-canned-cocktail/) All Día, a new line of real tequila canned cocktails, offers a long-missing middle ground in the ready-to-drink market: a genuine tequila experience at 2.5% ABV with 50–60 calories, no artificial additives, and the kind of label transparency that remains rare across the RTD category. The brand is the creation of Austin-based co-founders Sasha and Ailee Petrovic. They saw a binary in the market; high-sugar, 5%+ cocktails on one side, and mocktails that remove the social dimension of drinking on ## [Remy Wines Celebrates 20 Years with Opera on the Lawn on August 23](https://bevnews.net/remy-wines-celebrates-20-years-with-opera-on-the-lawn-on-august-23/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/08/Remy-Wines-Tasting-Room-768x768.jpg)](https://bevnews.net/remy-wines-celebrates-20-years-with-opera-on-the-lawn-on-august-23/) Remy Wines Tasting Room Remy Wines, the Willamette Valley winery founded by winemaker and community leader Remy Drabkin, is celebrating its 20th anniversary this month, marking a milestone for the queer-led winery. To mark the occasion, Remy Wines will host Opera on the Lawn on Sunday, Aug.23, a community celebration under the oaks at Three Wives Vineyard. This year, Drabkin was awarded the LIVE Award for Excellence in Sustainability, an award that honors both sustainable practices in viticulture and enology, and the ## [Château Gato Launch Raises $10,000 to Animal Rescue — and Four Cats Find Forever Homes](https://bevnews.net/chateau-gato-launch-raises-10-000-to-animal-rescue-and-four-cats-find-forever-homes/) Château Gato, a new California wine brand built around the mission “Drink Wine. Save Cats.”, celebrated the release of its first wines Saturday at We Care Animal Rescue in St. Helena — and reached its $10,000 fundraising commitment on its very first release day. ## [Compoveda Tequila Holiday Collection Features Custom Bottle Engraving, Curated Tasting Sets](https://bevnews.net/compoveda-tequila-holiday-collection-features-custom-bottle-engraving-curated-tasting-sets/) This holiday season, Compoveda Tequila introduces three distinctive offerings that transform an exceptional tequila into a memorable keepsake. ## [DISCUS Partners with WSET to Offer Sake Courses](https://bevnews.net/discus-partners-with-wset-to-offer-sake-courses/) Distilled Spirits Council (DISCUS) said it is offering the Wine & Spirit Education Trust (WSET) Level 1 and Level 2 Award in sake as an approved program provider (APP). The new sake offerings expand DISCUS’ current WSET APP professional education portfolio, which includes qualifications in Levels 1, 2 and 3 in spirits. “The Distilled Spirits Council’s partnership with WSET has helped advance spirits professionals and inspire cocktail enthusiasts through world-class education. ## [What We're Reading --](https://bevnews.net/what-were-reading-164/) ***Thanks for reading. Have a wonderful weekend. - Joel*** --- ## --- ### All Día Enters Mindful Drinking Category with Low-ABV Tequila Canned Cocktail URL: https://bevnews.net/all-dia-enters-mindful-drinking-category-with-low-abv-tequila-canned-cocktail/ Last updated: 2026-08-21T05:05:16.000Z **All Día**, a new line of real tequila canned cocktails, offers a long-missing middle ground in the ready-to-drink market: a genuine tequila experience at 2.5% ABV with 50–60 calories, no artificial additives, and the kind of label transparency that remains rare across the RTD category. The brand is the creation of Austin-based co-founders **Sasha and Ailee Petrovic**. They saw a binary in the market; high-sugar, 5%+ cocktails on one side, and mocktails that remove the social dimension of drinking on the other - and decided to build something in between. The result is a tequila RTD designed for the growing segment of wellness-minded drinkers who haven't quit alcohol, but have become significantly more intentional about how and how much they consume. The macro data support the timing. [Gallup's 2025 Consumption Habits survey](https://giantnoise-dot-yamm-track.appspot.com/2LhswOcoSt0TCh8PhxzxT-QqHBRFfAyHBSStvcIFiIddbX3EgoAGYuTIy1GOJdBBrN3vbWL29k0YJGO8nz1rOOp4GdrTAR-2c8l7bBsRsqZfnRtupQvqbl3kMuCsA01bXSzoBCVkMVAMHgyKn0j5eOYJZGx5eLp5C7TCUi18kqgRJTPwB8hyLv7CsgPiHN4Hb4xAKyBv3HZ7l1nSX5kvw62SnYhFWAhz3kWrjrsWGHQEOlkzGCxUF?ref=bevnews.net) found that only 54% of U.S. adults now say they drink — the lowest figure in nearly 90 years of the firm's tracking, and the third consecutive annual decline. According to [IWSR](https://giantnoise-dot-yamm-track.appspot.com/2Ozu8Wh99H3M7dTANulmirFwY2YVNEA0kq5PB3Y2YIuBgX3EgoAHM464ZHqaIxiHPjJGA29pxkE38k0Ciy7Z1qEA0lsRwJB7lKqzwYES27pHB1vaJkZw0EUMum8V2IJ95mwFSGgJ7pfypZTrup47Bfa70CALMorc7pzgoDyZQWbd18mvP9pkh0pMoOhn0PR7NLYOWT9N9mrbylHB8QXnBuzHHyLSjxoFBW3zsvYGcrBTsLmM18Ax9?ref=bevnews.net), the zero- and low-alcohol category logged 13% global volume growth in 2024 across the world's ten largest markets, with the no-alcohol segment alone expected to add more than $4 billion in incremental revenue by 2028. "My time managing large-scale business units taught me a foundational rule: always start with the customer," said [Sasha Petrovic](https://giantnoise-dot-yamm-track.appspot.com/2J568apY1qHB3T9OV7imagezlq56DsSHRTNlLPORfoVdlX3EgoAG5nT-xz1-jFaWY6nrvmomijZ%5FLXvN5CbLq4sikXD%5F%5Fiz7fRF9AczZHmH%5FobqZymU1bpzd0aYnSMfmtLI6gJWTw439QaO6Hr4X7Jfz5HaD8hu5rVPeD6v0aV1E4V-zER5xHznDPRG8?ref=bevnews.net), who spent twenty years in operations, including a tenure running a $200 million business unit at Google. "Customer behaviors shift rapidly, and incumbents are usually too rigid to pivot. At 2.5% ABV and 50 calories, we created the best of both worlds." All Día's tequila is sourced from NOM 1438 ([Casa Maestri,](https://giantnoise-dot-yamm-track.appspot.com/2X5qNVXdO9kf5Lw0mWrhh1dP-wvzSSTQRNm3iBlze0MRvX3EgoAGnDoFaq04QPx2LO1NfbsNmUnKI4dhprFPMTIiy1Ua190cM-Qs-sr0iEfpDX4kAFTlStZR2hRKvGIRykche%5FVjTfsvAE5iKkzO9dH7WwwYfxA-RuJE-HmKL3VriVQ?ref=bevnews.net) the well-regarded distillery in Tequila, Jalisco that supplies a long list of premium agave brands) and blended and canned in Texas. Each can contains five to eight ingredients, lists all ingredients on the label, and includes complete nutrition facts on the label; a level of transparency that remains the exception rather than the rule in the RTD aisle. The launch lineup, dubbed the Founder's Batch, pays homage to Texas drinking culture: [Lime](https://giantnoise-dot-yamm-track.appspot.com/21nXZ1muOhdmJ-IiQcfsOR3tv8K2aNUppKE7sT270VE52X3EgoAHPkHg0jAGecjJoEcVwk-kILzn93m7KbH8fMkJVOtizy8iZ4S7bo0KxdrvuhPhJSvB2LD9mf6TlVngPBlYqi2AoW2K4WvcgP64y3OFRCD%5FKUp4bwE3-agbA0ODMVdxFOQEcGZUZ9Go40VbzHtTxYRG6ZZMb3w?ref=bevnews.net) (a Ranch Water), [Grapefruit](https://giantnoise-dot-yamm-track.appspot.com/23LbLVn-S71l6q4dX2hM7%5FR5WuKhaX6PpV2RsbdVN9zh8X3EgoAGZ0s8ZcP22QeOscS957wKNIrFbdR6PNQYIGX4AK87QAjnV1CTF1BviOMQVLVpsQuo5ctC2nMrmGFUXMniGMB1%5FcXa47hNMjT5EcTD6tpd%5F15osREO4pyKV9MlppRAm02wOExVWW-BfQdps3SGldCMraFEZi2W2CNGY?ref=bevnews.net) (a Paloma), [Cucumber](https://giantnoise-dot-yamm-track.appspot.com/2gu7VM2bDTMQfGdy4EOI6smRYodmJBZswjyF3pmZbRUyCX3EgoAHw1FfSpi9U4R0Ug7MND2UJsr9s9KYrdSOv5Mg71eotzp8Ri8LRc0sbK3EX0R8EcvH2v7gWmqVBZPlyCcA6WI6M9asGc8EDo53JsB1NNDTP2FqaahIfWy9ayx98UMRRzIrBPskVKrxZdbCA8x16Cf5RVLTGj8FoWg?ref=bevnews.net) (a bright spritz), and [Lemon](https://giantnoise-dot-yamm-track.appspot.com/2-fREt7oNZJBkD0uJ6gzSDieTY95Z9pRHu49Ikb7GQtuVX3EgoAGvcng5yTDszcDiNVScp1NpPRuVEAH1OH8l16wmzuaZ6EiwyLe4mGwih-D1qChTARupzKHbLBx57U8vOo287BMdbiRXoLUi6V-SDSV2u1LNckZWf7yUL7lRTJSwzKohlxjuyyXSBhZrmYeWINAoThFm4X5C?ref=bevnews.net) (a Tequila Chilton, the salty West Texas highball that Lubbock claims as its own). Each flavor is also designed to work as a cocktail base; a splash of blanco tequila and a Tajin-rimmed glass turns the Lime into a full-strength Ranch Water in seconds. "We could cut our raw material costs in half tomorrow if we moved to cheaper ingredients, but that goes against everything we stand for," said Sasha. "If we can't deliver a transparent, clean label, what's the point of All Día?" The brand's first 10,000-case production run shipped in June. Direct-to-consumer delivery is currently live in 33 states, with a lower-48 expansion targeted for this summer. Statewide distribution in Texas runs through WOW Spirits, with retail placement at select Total Wine & More and Twin Liquors locations. Florida followed in July, with California and Arizona on track before spring break 2027\. Georgia and Colorado are among the next wave, with the brand targeting the country's top 30 markets by 2028. The brand's visual identity was led by co-founder and Creative Director [Ailee Petrovic](https://giantnoise-dot-yamm-track.appspot.com/2HfHAi2ha9cHz7ulIjZtv4CHWry3RPk-p5-ImNfXMSj2dX3EgoAEFrdvH0TVK5HsM%5F0mqAskd-vPhwxDEEJwCrdvd9MkLKo3mBdE2EjIRU9r88bKt6mAA5cvoZ0Gd21ND-Hbb72cMEprkDaQmdnc-gZgK2--5pOfDjy1X3XweN-qDQ2V5cAxKu%5FJuf7XR?ref=bevnews.net), Chief Product & Brand Officer at Young, Wild & Friedman, whose commercial background includes Disney, Walmart, Pantene, and Serena & Lily. All Día was designed in partnership with Austin-based Helms Workshop — the studio behind Austin Beerworks and Lone River — and won BevNet's Best of 2025 award for Best Branding before the product was widely available. ### Spillovers on Tap: How AVAs Benefit Local Brewery Growth URL: https://bevnews.net/spillovers-on-tap-how-avas-benefit-local-brewery-growth/ Last updated: 2026-08-21T04:34:28.000Z By *Matthew McMahon, PhD; Sarah Quintanar, PhD; Gary Wagner, PhD;* Guest Editor: *Angelo A. Camillo, PhD* American Viticultural Areas (AVAs) are federally designated geographical regions intended to help consumers more easily differentiate wine-producing regions in the United States. Though there are differences between the specifics of AVA designations and those of appellations in other countries, the main premise is largely the same: signaling a standard of quality. Dating back to Duke Philip the Bold’s 1395 edict banning both the growth of certain grape varieties and the watering down of wines produced in the Duchy of Burgundy, which were prestigious enough to be the favorite of the Pope and his court, winemakers and policymakers alike have used legal certifications as a means to indicate a wine’s quality (e.g., Phillips, 2023). Today, in the US, for a wine bottle to feature an AVA name on its label, at least 85% of grapes used to make it must have been grown in that AVA and the wine must be fully finished within a state where the AVA is located.\[1\] This helps more easily share information of consistent quality – a consumer who is considering purchasing a bottle made by a winery with which they are unfamiliar can still have some notion of the wine’s tannin, sweetness, acidity, body, and overall quality. ![](https://win-advisor-media-library.s3.us-west-1.amazonaws.com/wp-content/uploads/2026/08/20100523/Spillovers-on-Tap-How-AVAs-Benefit-Local-Brewery-Growth_Picture2.png) ***Image 1\. Spillovers on tap:** breweries in American Viticultural Areas may benefit from the economic ecosystem created by wine production, including destination tourism, regional reputation, specialized suppliers, and hospitality networks. These spillovers can enhance brewery visibility, attract visitors, and support local business growth. ***Source:** ***AI-aided design.** With creation of the first AVA in 1980, the wine industry immediately saw value in being located within an AVA, as evidenced by the rapid growth of the AVA designation program: there were 56 AVAs by the end of 1983, and there are now 279 AVAs spanning 34 of the 50 US states (TTB, 2026). Academic research largely corroborates this: wines within an AVA sell for higher prices than otherwise-identical wines without an AVA name, all else equal (Cross et al., 2011). Importantly, research also provides evidence that this price increase is specifically due to the AVA name causing a boost to the wine’s reputation, thereby shifting its demand curve to the right (Cross et al., 2011). With AVA designation playing such a critical role in forming, maintaining, and guaranteeing the reputation of wines from a geographic region, it is natural to then consider whether this reputation extends to other products – and if so, to which ones and to what degree? Given the close relationship between wine and beer, a natural starting point is to consider whether these AVA-driven reputational benefits include spillovers to breweries as well. Although breweries cannot use the official AVA designation on their products, breweries may loosely associate themselves with an AVA in some way. For example, a brewery may name itself or its beers using wording that resembles an AVA’s name, or consumers may have enough knowledge about both an AVA and a brewery to know that the brewery is located in the AVA – whether local consumers who know the geography well or tourists who drive past a brewery en route to a winery or hotel. Prior to the modern explosion of interregional and global trade, the vast majority of people consumed mostly products that were created near them – they drank what could be made with crops that could be grown locally, according creating long-standing cultural preferences (Unwin, 1991; Anderson & Pinilla, 2021), which created the traditional “Hop-Vine Divide” (Turner, 2020; McGuire, 2013; Rehm et al., 2003). Consistent with this dichotomy, modern empirical research supports the idea that people tend to view wine and beer as substitutes in consumption, especially for craft beer and for on-premises consumption (e.g., Čiderová & Ščasný, 2022; Meng et al., 2014; Sousa, 2014). As applied to our work, beer and wine being substitutes in consumption would imply that AVA creation *negatively* impacts the local brewery industry. However, context is particularly important. For example, when split by consumption location, Čiderová & Ščasný (2022) find that an increase in the price of beer for on-premises consumption leads to an increase in off-premises sales of both beer and wine. As applied to our work, beer and wine being complements in consumption would imply that AVA creation *positively* impacts the local brewery industry. We empirically estimate whether creation of an AVA positively or negatively impacts the brewery industry in and very near the given AVA. This is, in effect, establishing a new context in which complementarity/substitutability between wine and beer can be measured: consumer responses to wine policy. **Data** We coalesce data from many sources to create a dataset that features 22 years of observations for all 62,499 census tracts either in a state with an AVA (excluding Hawaii) or a state which a direct land border to one with an AVA (as of December 31, 2021). This yields 1,374,978 total observations. Existing research finds that the age of AVAs, the size of AVAs, and sub-AVA designations drive impacts within the wine industry (Cross et al., 2011; Keating, 2020).\[2\] We thus consider these variables in our models, too. First, for each tract in each year (tract-year), we calculate the age of the oldest AVA in that tract. Second, we calculate a count of all AVAs (by level) in the tract in that year. Last, we construct three measures of the percentage of each census tract overlayed by AVAs. The “sum” metric takes the sum of that tract-AVA overlay percentage and sums them for all AVAs in the given tract; this measure can be greater than 100%. We also create the “max possible” metric, which is the same as the sum metric but with a maximum value of 100%. Last, the “min possible” metric measures the minimum possible percent of the tract that could be covered by AVAs given the AVAs that exist, and their overlay percentages, in the tract; it equals the size of the largest tract-AVA overlay percentage in that tract. Notably, while there is no formal, legal concept of a sub-AVA – i.e., all AVAs are identical in the eyes of the law – the concept is ubiquitously known across the wine industry, related industries, and even many consumers. We broaden this understanding to encompass AVA “levels” in our econometric model: a “level-1 AVA” is not contained within any other AVA, a “level-2 AVA” is contained only within a level-1 AVA, etc. While much research has shown that sub-AVA designation positively impacts reputation, demand, and prices beyond those from the top-level AVA designation (Rendleman et al., 2016; Keating, 2020; Gokcekus & Finnegan, 2017; Matthews & Medellin-Azuara, 2017), some researchers have also found a more nuanced, crowding-out effect at higher levels of AVA saturation (Delmond and McCluskey, 2025; Livat et al., 2019). We acknowledge the established importance of differential impact by AVA level and thus split our independent variables of interest by AVA level when possible.\[3\] These spillovers can flow via many different channels. Founded in 1882, Korbel Champagne Cellars, lies within the Russian River Valley AVA, a level-3 AVA, as well as three higher-level AVAs (Bartell, 2024). Inspired by one of their winemakers who also homebrewed, Korbel opened Russian River Brewing Co. in nearby Santa Rosa in 1997 (James, 2026). Purchased by its brewmaster in 2003, it has become one of the most awarded and critically acclaimed breweries in the world, especially known for its beer titled Pliny the Elder (Eisenberg, 2014). Owing to their location and origin, the company maintains close ties to the wine world, aging certain beers in specific wine barrels, re-fermenting beers with fresh local wine grapes, and even launching a seasonal beer titled “It Takes A Lot of Great Beer To Make Great Wine,” which they market as a toast to Sonoma County grape pickers and winemakers (Russian River Brewing, 2026; Vallery, 2016; Wharton, 2020; Beer Advocate, 2011). Other examples abound, too. The former Marketing Manager at Firestone Walker Brewing Company, which is the second-largest raft brewery in California and is based in Central California’s Templeton Gap AVA (and the two AVAs that contain it), is now the Executive Director of the region’s Paso Robles Wine Country Alliance (Birrificio del Ducato, 2022; Wine Business, 2019). Other factors may also impact the local brewery industry *besides* our main explanatory variables of interest. These variables are included in our analysis so we can disentangle these effects from the AVA effects. Specifically, we include median home prices, median household income, population, population density, and racial composition at the tract-year-level, as well as county-year-level net job creation rate.\[4\] Lastly, we also include state-year-level Alcohol Freedom Index, which measures legal restrictions on alcohol sales. We study how the previous variables impact the brewery industry. We measure the *relative* strength of the brewery industry in an area compared to the strength of the area’s overall economy. We do so using both brewery firm count relative to overall firm count and brewery employment count relative to overall employment. We use a standard mathematical transformation so that the measured effects are in terms of percent changes (Bellemare & Wichman, 2019). This yields two measures of the intensity of the brewery sector in the local economy: “brewery establishment intensity” and “brewery employment intensity.”\[5\] **Methodology** Our yearly census tract-level data allow us to detect the impact of AVA formation on beer using a regression technique known as “difference-in-differences” (DID) estimation. Intuitively, consider two locations that are nearly identical in every way – for example, similar climates, populations, median household incomes, state alcohol laws, and numbers of breweries. Because all of these factors, which impact brewery formation/closure/employment, are the same in both locations, we would expect the number of breweries to grow over time at roughly the same pace in each tract. Now suppose that, ten years down the road, an AVA is formed in one of these locations – but not in the other. We look at how the evolution of the brewery industry changes over time (the “first difference”), and we compare how those two locations’ evolutions differ from one another (the “second difference”) in the period following the AVA formation. In essence, the brewery industry should grow in parallel in these two locations, and so any deviation from parallel trends in the post-AVA-creation years must be due to the formation of the AVA. See Figure 1 below for a graphical representation of the difference-in-differences concept. **Figure 1\. Visual Representation of Difference-in-Difference Regression Concept** ![](https://win-advisor-media-library.s3.us-west-1.amazonaws.com/wp-content/uploads/2026/08/20100028/image.jpg) Of course, finding nearly identical locations is tough. To fix this, we include variables representing all other factors that could impact brewery establishment and employment counts as additional explanatory variables within our DID regression estimation. Our rich geographic dataset of 22 years for all census tracts across the 35 states in the contiguous US that have or share a land border with an AVA by the end of 2021 allows us to perform exactly this analysis. **Result 1: Age Matters** The results of this analysis are striking. First, AVA age matters. For each additional year that the oldest AVA in the tract existed, brewery establishment intensity and employment intensity increase by an additional 0.25% and an additional 0.16%, respectively. Thus, while the initial effect may be small in the first year after the tract’s first AVA is created, this then compounds over time, with a constant rate of growth implying overall exponential growth moving forward. Intuitively, as the AVA builds its reputation over time, local breweries increasingly benefit from this reputational growth, too. Like a fine wine, these spillover effects get better with age. **Result 2: Uniqueness & Strength in Numbers** In addition to age, AVA intensity also matters: the creation of a new AVA in an area has a profound positive impact on the local brewery industry. As Figure 2 illustrates, adding a new top-level AVA to a census tract (which may or may not expand the percent of that tract that is covered by top-level AVAs), holding age of the oldest local AVA (and all else) constant, causes the local brewery establishment and employment intensities to increase by 2.58% and 1.71%, respectively. This is a sizeable effect, and it stacks for each additional top-level AVA in the tract. **Figure 2\. Effect of Adding One Additional AVA, by Type** ![](https://win-advisor-media-library.s3.us-west-1.amazonaws.com/wp-content/uploads/2026/08/20100445/Spillovers-on-Tap-How-AVAs-Benefit-Local-Brewery-Growth_Picture1.png) Intuitively, an area with multiple different AVAs is potentially more unique. For example, Oregon’s Willamette Valley sub-designations differentiated themselves and generated a new level of distinctiveness (Gokcekus and Finnegan, 2017). As a result, their regional reputation premiums significantly increased (Gokcekus and Finnegan, 2017). Since reputation is driven by standing out from others, if the uniqueness of these multiple-AVA locales further boosts reputation, demand would increase correspondingly. This intuition aligns with our results, demonstrating a spillover to the beer industry. Considering our AVA intensity measures as a proxy for uniqueness is again a useful interpretation as we now turn to sub-AVAs. Sub-AVAs, by their very nature, are geographically smaller and more niche than their top-level AVA counterparts. Thus, one would expect sub-AVAs to have a larger impact than top-level AVAs (Rendleman et al., 2016; Keating, 2020; Gokcekus & Finnegan, 2017). Indeed, for both measures of brewery industry intensity, as Figure 2 illustrates, increasing the number of level-2 AVAs has quadruple the positive impact that increasing the number of top-level AVAs has. While not an official designation, consumers are clearly aware of the “sub-AVA” distinction and build that into their reputation calculations. It appears that there are diminishing marginal returns to the level of sub-AVA, at least in terms of the impact on a region’s beer reputation. One additional level-3 AVA increases both measures of brewery industry intensity by roughly 1.5 times that caused by one additional level-2 AVA. **Result 3: Saturation & Location Matter** Last, we consider AVA intensity as measured by our three metrics for the percentage of a census tract’s area that is inside an AVA, which all illustrate a similar effect. We find no evidence that increasing the percent of the census tract that contains an AVA – when the number of AVAs in the tract does not change – has any effect on the local brewery industry intensity for either level-1 or level-2 AVAs. However, for level-3 AVAs, we find that if an AVA that already exists in a tract expands to cover an additional ten percent of that tract’s area, the local brewery industry intensity increases by 4%. Thus, for breweries, operating very close to or within the AVA boundary matters most for the most unique AVAs – the level-3 AVAs – while proximity matters less for “less-unique” AVAs. **Figure 3\. Effect of Increasing AVA Coverage, by Type and Coverage Measure** ![](https://win-advisor-media-library.s3.us-west-1.amazonaws.com/wp-content/uploads/2026/08/20100024/image-6.png) ## **Conclusion** Despite the widespread perception that the wine and beer industries are closely related, there has been little consideration about how AVA policy impacts local beer industries. We find that breweries strongly benefit from AVA designation even though it has no structural implications to the brewing process and offers them no clear ability to signal quality. To our knowledge, this is the first technical consideration of AVAs’ impacts on an industry other than wine. We find that benefits to the brewery industry age like wine, continually improving over time. Uniqueness is also paramount. Whether driven by a larger number of (any level of) AVAs or increasingly niche sub-AVAs, locales that are more unique see a greater impact on the local brewery industry. Local coverage by AVAs only matters for sub-AVAs that are nested within other sub-AVAs, again capturing the value of uniqueness. This result is consistent with breweries choosing to locate very close to or within these level-3 sub-AVA boundaries, whereas close proximity matters less for less-unique AVAs. To the wine industry, this provides a valuable alliance. Because they benefit from local AVAs, brewers are incentivized to invest their resources into helping with the creation of local AVAs. There are other benefits to the local wine industry, too. This spillover creates a unique opportunity for co-marketing with local breweries, hotels, and other tourism-related sectors, for example. Future work should look to see which other local industries also benefit, such as the hotel or distillery industries, to also bring them into the fold. It also speaks more broadly to the notion that AVAs provide a cross-industry region-wide economic boon. Our results provide data-driven evidence to help local political leaders understand these positive spillovers across the local economy, a critical step in securing government support and resources needed for potential AVA designations. In doing so, a key takeaway from our results is that both private firms and government agencies should retain a focus on creating, maintaining, and advertising their region’s uniqueness, whether through a high density of local AVAs or through niche sub-AVAs (or both), as the region’s reputation continues to grow over time. --- **References** Anderson, Kym and Vincente Pinilla. (July 2, 2021). “Wine’s belated globalization, 1845-2025.” *Applied Economic Perspectives and Policy*. 44(2), 742-765\. doi: [https://doi.org/10.1002/aepp.13174](https://doi.org/10.1002/aepp.13174?ref=bevnews.net) Bartell, John. (August 16, 2024). “How California’s oldest sparkling wine maker was saved by a jailbreaking granny | Bartell’s Backroads,” *ABC10*. 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(September 17, 2003). “The Global Distribution of Average Volume of Alcohol Consumption and Patterns of Drinking.” European Addiction Research, 9(4), 147-156\. [https://doi.org/10.1159/000072221](https://doi.org/10.1159/000072221?ref=bevnews.net) ​ Russian River Brewing. (Accessed August 18, 2026). “Intinction – Pinot Noir,” *Russian River Brewing*. Accessed: https://www.russianriverbrewing.com/brew/intinction-pinot-noir/ Sousa, J. (2014). “Estimation of Price Elasticities of Demand for Alcohol in the United Kingdom.” *Knowledge, Analysis, and Intelligence – HM Revenue & Customs Working Paper 16.* Accessed: [https://assets.publishing.service.gov.uk/media/5a7db32b40f0b65d88633e1c/HMRC\_WorkingPaper\_16\_Alcohol\_elasticities\_final.pdf](https://assets.publishing.service.gov.uk/media/5a7db32b40f0b65d88633e1c/HMRC%5FWorkingPaper%5F16%5FAlcohol%5Felasticities%5Ffinal.pdf?ref=bevnews.net) TTB – Alcohol and Tobacco Tax and Trade Bureau. (March 24, 2026). “List of AVAs by Establishment Date,” *Wine Industry*. Accessed: [https://www.ttb.gov/regulated-commodities/beverage-alcohol/wine/ava-establishment-dates](https://www.ttb.gov/regulated-commodities/beverage-alcohol/wine/ava-establishment-dates?ref=bevnews.net) Turner, Victoria. (2020). “Alcohol consumption in the WHO European Region.” *World Health Organization Regional Office for Europe, Cultural Contexts at a Glance,* 1, 1-6. Unwin, Tim. (1991). “Wine and the Vine: An Historical Geography of Viticulture and the Wine Trade.” Routledge, Taylor & Francis Group, London and New York. Vallery, Jess Poshepny. (October 2016). “It Takes a Lot of Great Beer to Make Sonoma County Wine,” *Sonoma Magazine*. Accessed: https://www.sonomamag.com/it-takes-a-lot-of-local-beer-to-make-sonoma-county-wine/ Wharton, GT. (January 2, 2020). “Reviewed: Russian River Intinction – Sauvignon Blanc,” *The Full Pint*. Accessed: https://thefullpint.com/beer-reviews/reviewed-russian-river-intinction-sauvignon-blanc/ Wine Business. (January 22, 2019). “Paso Robles Wine Country Alliance Announces New Executive Director,” *Wine Business*. Accessed: https://www.winebusiness.com/news/people/article/208686 ***\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_*** ***Matthew McMahon, PhD***, is a tenured Associate Professor of Economics at West Chester University. He holds a PhD and MA in Economics from the University of Tennessee, as well as a BA in Economics and a BS in Mathematics from Appalachian State University. With more than 15 years of teaching experience, he has taught courses in micro and macroeconomics, environmental economics, resource economics, and labor economics. His research has been published in a variety of academic economics journals, such as Management Science, Environmental & Resource Economics, and the Journal of Behavioral & Experimental Economics. ***Contact:*** [mmcmahon@wcupa.edu](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=mmcmahon@wcupa.edu&ref=bevnews.net) ***Sarah Quintanar, PhD,*** is Interim Chair & Clinical Associate Professor, Department of Data Analytics & Statistics University of North Texas. She earned her master’s degree and Ph.D. in Economics from Louisiana State University. She is currently serving her second year as interim chair for the Department of Data Analytics and Statistics at the University of North Texas. She also currently serves on the Board of Directors of the Association for University Business and Economic Research (AUBER). With more than 20 years of teaching experience, she has taught courses in economics, business analytics, and data analytics. Her research focuses on applied microeconomics, including wine economics, sports economics, and discrimination in legal and economic settings, with an emphasis on using data to answer challenging questions. ***Contact:*** [sarah.quintanar@unt.edu](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=sarah.quintanar@unt.edu&ref=bevnews.net) ***Gary A. Wagner, PhD,*** is Acadiana Business Economist/ BORSF Eminent Scholar Endowed Chair at the University of Louisiana at Lafayette. He holds a Ph.D. in Economics from West Virginia University. Dr. Wagner’s research interests range from regional economics to state and Local public finance, with a particular focus on economic development. His work has appeared in many leading economics journals including the Journal of Urban Economics, Journal of Law and Economics, Journal of Economic Behavior and Organization, National Tax Journal, Economics and Politics, Regional Science and Urban Economics, and Research Policy. He serves as Editor-in Chief of Public Finance Review and previously served as Co-Editor of Contemporary Economic Policy (2020–2026). ***Contact:*** [gary.wagner@louisiana.edu](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=gary.wagner@louisiana.edu&ref=bevnews.net) ***Angelo Camillo, PhD,*** is Associate Professor of Management and Wine Business at Sonoma State University and former F. Korbel and Bros., Professor of Wine Business at the Wine Business Institute. He holds a degree from the Heidelberg Hotel Management School (Germany), an MBA from San Francisco State University, and a PhD from Oklahoma State University, as well as certifications in Management Development from Cornell University and Harvard University. He has published six books and over one hundred research articles and book chapters and is the Editor – in – Chief of the Wine Business Journal. He has been a visiting professor at Institutions in South Korea, Italy, and China (Guangzhou SCNU and Guanghua School of Management at Peking University), and guest lecturer at the Wine Business Program at Brock University Ontario, Canada. ***Contact:*** [camillo@sonoma.edu](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=camillo@sonoma.edu&ref=bevnews.net) --- \[1\] This is a simplified description – for precise details on labeling requirements see TTB’s “Wine Labeling: Appellation of Origin” details at [https://www.ttb.gov/regulated-commodities/beverage-alcohol/wine/labeling-wine/wine-labeling-appellation-of-origin](https://www.ttb.gov/regulated-commodities/beverage-alcohol/wine/labeling-wine/wine-labeling-appellation-of-origin?ref=bevnews.net). \[2\] Variables are generated from the TTB and AVA Digitization Project data sources. ###### \[3\] Because (any level of) sub-AVAs must be fully contained within a top-level AVA, the oldest AVA in each tract is necessarily always a top-level (i.e., level-1) AVA. Hence, it does not make sense to split this measure of age by AVA level. ###### \[4\] Data sources here include: Alcohol and Tobacco Tax and Trade Bureau, AVA Digitization Project, Federal Housing Finance Agency, Federal Financial Institutions Examination Council (FFIEC), Census Bureau’s Business Dynamics Statistics database, and the CATO Institute. ###### \[5\] We obtain information on tract-level employment and establishment counts (categorized by NAICS code) from the Your Economy Time Series database (YTS), a collaborative effort between Data Axle and the University of Wisconsin Business Dynamics Research Consortium (UWBDRC). We aggregate industry employment and establishment counts at the (2010) census tract dimension. ### Remy Wines Celebrates 20 Years with Opera on the Lawn on August 23 URL: https://bevnews.net/remy-wines-celebrates-20-years-with-opera-on-the-lawn-on-august-23/ Last updated: 2026-08-21T04:15:48.000Z [Remy Wines](https://remywines.com/?ref=bevnews.net), the Willamette Valley winery founded by winemaker and community leader Remy Drabkin, is celebrating its 20th anniversary this month, marking a milestone for the queer-led winery. To mark the occasion, Remy Wines will host [**Opera on the Lawn**](https://www.eventbrite.com/e/opera-on-the-lawn-celebrating-20-years-of-remy-wines-tickets-1993275968078?aff=oddtdtcreator&mc%5Fcid=3fa65f78b6&mc%5Feid=be055c7c70&ref=bevnews.net) on Sunday, Aug.23, a community celebration under the oaks at Three Wives Vineyard. This year, Drabkin was awarded the [LIVE](https://us.list-manage.com/z3Ztd12NEDU?e=b037258150&c2id=fb273ef282c4bc0493b70c507af40646&ref=bevnews.net) Award for Excellence in Sustainability, an award that honors both sustainable practices in viticulture and enology, and the work Drabkin has done to address sustainability questions faced by the wine industry today. Drabkin was selected especially for her work reducing invasive plant species, replanting native flora, and working with partners to create pollinator pathways in vineyard properties. In addition to the work in the vineyard, Remy Wines built the **first winery with a carbon-sequestering concrete floor**, and the winery construction (an adaptive reuse facility) utilized many recycled materials and created a healthier working environment with workplace improvements. ### Château Gato Launch Raises $10,000 to Animal Rescue — and Four Cats Find Forever Homes URL: https://bevnews.net/chateau-gato-launch-raises-10-000-to-animal-rescue-and-four-cats-find-forever-homes/ Last updated: 2026-08-21T03:56:11.000Z [Château Gato](https://www.chateaugatowines.com/home?ref=bevnews.net), a new California wine brand built around the mission **“Drink Wine. Save Cats.”**, celebrated the release of its first wines Saturday at We Care Animal Rescue in St. Helena — and reached its $10,000 fundraising commitment on its very first release day. The impact of the day went beyond fundraising. During the event, four cats at We Care Animal Rescue found forever homes, turning a wine release into a celebration of the mission that inspired Château Gato in the first place. “For us, that is what this entire project is about,” said **Eric Wright,** Château Gato Co-Founder and Winemaker. “Seeing people show up, buy the wines, support We Care and believe in this idea was incredible. Then hearing that four cats were adopted made the day even more meaningful. Those are the stories we want Château Gato to help create.” ### Compoveda Tequila Holiday Collection Features Custom Bottle Engraving, Curated Tasting Sets URL: https://bevnews.net/compoveda-tequila-holiday-collection-features-custom-bottle-engraving-curated-tasting-sets/ Last updated: 2026-08-21T03:44:13.000Z This holiday season, Compoveda Tequila introduces three distinctive offerings that transform an exceptional tequila into a memorable keepsake: - [**Custom Engraved Bottles:**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4755772-1&h=895837203&u=https%3A%2F%2Fcompoveda.com%2Fcollections%2Ftequila&a=Custom+Engraved+Bottles%3A&ref=bevnews.net) Available across all signature expressions, custom engraving transforms bottles into one-of-a-kind keepsakes for corporate gifts, milestones, and special occasions. (+$25.00) - [**The Compoveda Dram Collection:**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4755772-1&h=4069015622&u=https%3A%2F%2Fcompoveda.com%2Fproducts%2Fcompoveda-family-dram-collection&a=The+Compoveda+Dram+Collection%3A&ref=bevnews.net) Designed to bring the tasting room experience home, this collection allows recipients to explore the brand's signature barrel finishes, appealing equally to tequila, bourbon, whiskey, and wine enthusiasts. ($99.00) - [**Luxury Leather Carriers:**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4755772-1&h=2660711343&u=https%3A%2F%2Fcompoveda.com%2Fproducts%2Fleather-carrier&a=Luxury+Leather+Carriers%3A&ref=bevnews.net) Branded leather carriers deliver a sophisticated presentation for gifting, collecting, and holiday entertaining. (+$25.00) "Compoveda was created for those who appreciate exceptional spirits and the craftsmanship behind them," said **Keith Antoon**, CEO/founder. "Our double-barrel aged tequilas offer a unique experience for tequila lovers, and invites whiskey and wine enthusiasts to experience tequila through a new lens. ### A-B Invests $13 Billion in Baldwinsville, NY, Brewery, Expands Local Training URL: https://bevnews.net/a-b-invests-13-billion-in-baldwinsville-ny-brewery-expands-local-training/ Last updated: 2026-08-21T03:38:01.000Z **Anheuser-Busch** announced a $13 million investment in its Baldwinsville, New York, facility. This new $13 million investment in Anheuser-Busch's Baldwinsville Brewery will help increase production of **Michelob ULTRA**, the best-selling and fastest-growing beer in America, as well as upgrade can and bottle lines. It will also add new production capabilities for **Cutwater** to help meet rapidly growing demand for the No. 1 spirits-based cocktail brand in the U.S.^4 As part of this investment, Anheuser-Busch will also open a new technical skills training center inside the Baldwinsville Brewery, one of 15 that the company is opening nationwide, to upskill employees across mechanical, electrical, digital, and operational areas. This new center builds on the Baldwinsville Brewery's already strong technical skills training programs. This year, the Brewery is celebrating the first two graduates from its Maintenance Technician Development Program—developed in partnership with New York State, [The Manufacturers Association of Central New York](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4756862-1&h=3541356591&u=https%3A%2F%2Fwww.macny.org%2F&a=The+Manufacturers+Association+of+Central+New+York&ref=bevnews.net) (MACNY) and the Teamsters—who went through hands-on training to advance from packaging operators to electricians. This latest investment is part of Anheuser-Busch's ongoing *Brewing Futures* initiative through which the company is investing $600 million in its U.S. operations across 2025 and 2026\. **Brendan Whitworth, CEO**, Anheuser-Buschsaid: "Anheuser-Busch is committed to supporting the communities where our employees live and work. Investments in facilities like our Baldwinsville Brewery help us strengthen our operations while creating and sustaining jobs and continuing to drive economic growth throughout Central New York State. We're proud to continue investing in American manufacturing and in the hardworking New Yorkers who help to produce America's most iconic beer and spirits brands every day." ### Grapevines Under Solar Panels Grew 277% More Grapes than Those in Full Sun URL: https://bevnews.net/grapevines-under-solar-p/ Last updated: 2026-08-21T03:19:33.000Z Grapevines that grew in the shadow of photovoltaic, or solar, panels produced 277% more grapes than those grown in full sun. Shading from the panels increased soil moisture and moderated soil temperature, benefitting the vine, according to a study by researchers at the University of Bari. The vineyard in which the experiment was conducted was in the Puglia region of Italy, an area known for hot, dry conditions. ### Americans' Drinking Remains at Record Low URL: https://bevnews.net/americans-drinking-remains-at-record-low/ Last updated: 2026-08-21T02:51:12.000Z The share of Americans who say they drink alcohol remains at a record-low 54% for the second consecutive year, the lowest reading in **Gallup**’s trend dating back to 1939. Self-reported drinking fell over the previous three years, from 62% in 2023 to 58% in 2024 and 54% in 2025, before holding steady this year. Gallup based the latest results on interviews with U.S. adults aged 18 and older in its July 1-19 Consumption Habits survey. Fifty-one percent of U.S. adults now believe drinking one or two alcoholic beverages a day is bad for one’s health. The figure is essentially unchanged from last year’s record-high 53% and marks only the second time since Gallup first asked the question in 2001 that a majority has expressed this view. In 2001, 27% considered moderate drinking bad for one’s health, 22% said it was good for you and 46% said it made no difference. Those views changed relatively little over about a decade before Americans became more skeptical. Public awareness of research about drinking and health has also increased. Eighty-six percent of Americans say they have heard at least something about recent studies concerning the long-term health effects of drinking, up from 79% in 2024\. A smaller percentage says they have heard a great deal or fair amount about these studies, although that rate has also edged higher, from 49% in 2024 to 54% today. As overall drinking has declined, the percentage of Americans who say they sometimes drink too much has also fallen, reaching a new low of 13%. Before 2000, more than 20% of Americans routinely reported overdrinking, including a record-high 35% in 1989. More generally, Americans who drink alcohol report having an average of 3.2 drinks in the past week. This is similar to the 2.8 reported last year but down from an average of 3.9 drinks per week over the prior five readings. **Declines in Drinking Span Most Major Demographic Groups** The decline in drinking since 2023 is evident across most demographic groups, including among men, women, White and non-white adults, and all age groups. None of these groups saw significant changes in the past year. Among partisans, drinking is now down sharply compared with 2023 among Republicans and independents but not Democrats. Drinking has also declined since 2023 among moderately religious and nonreligious adults (as indicated by the frequency of church or other religious attendance), while it has not declined among highly religious adults (those attending weekly). However, drinking was already less common among the most religious group. ## Use of Nonalcoholic Alternatives Is Limited For the first time this year, Gallup asked Americans about their use of nonalcoholic alternatives to alcohol. Seventeen percent, including 20% of drinkers and 14% of non-drinkers, report that they have consumed nonalcoholic beer, wine or spirits instead of an alcoholic drink at some point in the past year. Among drinkers who consume nonalcoholic drinks, 38% say they are drinking more of these than they used to, about double the 17% who report drinking less. **Beer Maintains Narrow Lead, but Liquor Up Long Term** Beer continues to hold a narrow lead as the beverage U.S. drinkers say they drink most often. Thirty-six percent name beer, 32% choose liquor and 30% choose wine. These figures are broadly consistent with those from the past several years. Over the longer term, preferences have shifted toward liquor (up 12 percentage points since 2016) and away from beer (down seven points), while preference for wine has remained near 30%. ### CBrands to Invest $100 Million to Support U.S. Farmers URL: https://bevnews.net/cbrands-to-invest-100-million-to-support-u-s-farmers/ Last updated: 2026-08-21T02:34:43.000Z **Constellation Brands, Inc**. said it will invest an incremental $100 million iover the next five years to support U.S. farmers in Idaho, Montana, and North Dakota, reinforcing the company’s long-term commitment to American agriculture and the vital role it plays in sustaining America’s iconic beer industry. The investment includes incremental purchases from American farmers and initiatives designed to help strengthen the future of these U.S. farming communities. This investment reflects the company’s continued commitment to U.S. farmers as they face sustained pressure from declining acreage, shifting demand, rising input costs, and weather-related challenges that have made it harder for many growers to maintain and expand their businesses. Barley, corn, and hops remain essential to the American beer industry and its extensive and multifaceted supply chain inclusive of U.S. farmers, maltsters, brewers, distributors, retailers, transportation and logistics partners, and local communities across the country. As part of this investment, Constellation Brands will partner with growers in Idaho, Montana, and North Dakota to identify opportunities that help sustain their farming operations for the long term. The company is establishing Constellation’s Farmers Future, a grower-led advisory committee that will bring together farmers, trade groups, and community leaders to help inform investments intended to strengthen agricultural resilience and the domestic agricultural supply chain. “U.S. barley, corn, and hops farmers are an essential part of the American economy and foundational to our business,” said **Nicholas Fink**, president/CEO of Constellation Brands. “Their work supports communities, drives economic activity across the supply chain, and makes it possible for our products to reach consumers across the country. "We have deep respect for the persistence and expertise of these growers, especially after several challenging years for American farming, and we remain committed to continuing to support this foundational part of our supply chain,” Fink added. Constellation Brands already invests more than $750 million annually with American farmers and suppliers, including purchasing approximately 80% of all U.S. barley exports. This commitment is part of the company’s broader economic impact in the U.S., where it invests more than $4.2 billion annually in employee wages, capital expenditures, and U.S. taxes. The company’s operations also support more than 100,000 American jobs across its supply chain. ### American Cancer Society Cancels Wine & Spirits Industry Gala URL: https://bevnews.net/american-cancer-society-cancels-wine-spirits-induststry-gala/ Last updated: 2026-08-21T02:37:34.000Z Your brand is a combination of everything a person knows about you. And so the American Cancer Society, whose home page immediately defaults to an appeal for donations to "help fund vital support, from 24/7 help to free lodging and rides to treatment," decided to cancel its annual "Wine & Spirits Industry Gala." From well before 1983, when I began covering the business of alcohol beverages, the American Cancer Society has raised millions from members of the alcohol industry at the gala, which was to be this year at the Rainbow Room. The explanation: “The decision is part of ACS’s ongoing evaluation of how its events and fundraising activities align with its mission and prevention guidance.” It followed a series of investigative reports titled "Deadliest Drug" by STAT News about "the toll of alcohol misuse." The reporting featured comments from public health experts and former Cancer Society executives who said the gala was an inappropriate and unsettling conflict of interest given alcohol's status as a known carcinogen. Public pressure mounted quickly, and ACS decided to cancel the proven fundraiser. It could not be immediately determined if STAT News sought comment on its underlying thesis. The studies usually cited to support the "no safe amount" theory tend to be small, and done retrospectively. But there are at least four large studies which show the lifetime risk of a light to moderate drinker is less than the abstainer who never drank. At any rate, this development demonstrates the absolute importance of responding to anti-alcohol charges each and every time those charges are made. Because at the moment beverage alcohol's brand is low – and sinking lower. ## **Comment: How Should the Industry Respond?** Given the economic woes of the industry at this moment, it's more than likely the folks who would have spent at least $1,000 and up to attend the event are just as glad the event was cancelled. But let me propose an alternative: Next year – or even better, this year – the industry should hold its own gala. And what should the proceeds be used for? As donations to hospitals and research programs actively seeking advanced treatment of cancer and vaccines to prevent cancer. Who are the five top cancer research programs and centers? University of Texas MD Anderson Cancer Center, Memorial Sloan Kettering Cancer Center, Dana-Farber Cancer Institute, Break Through Cancer, and Cancer Research Institute. While donations could be scattered across all these institutions, I would suggest all the proceeds go to **Break Through Cancer**, a first-of-its-kind collaborative research model uniting Dana-Farber Cancer Institute, Johns Hopkins Sidney Kimmel Comprehensive Cancer Center, MIT's Koch Institute, MD Anderson Cancer Center, and Memorial Sloan Kettering Cancer Center to overcome traditional institutional barriers in hardest-to-treat cancers. ### DISCUS Partners with WSET to Offer Sake Courses URL: https://bevnews.net/discus-partners-with-wset-to-offer-sake-courses/ Last updated: 2026-08-21T00:11:26.000Z **Distilled Spirits Council** (DISCUS) said it is offering the Wine & Spirit Education Trust (WSET) Level 1 and Level 2 Award in sake as an approved program provider (APP). The new sake offerings expand DISCUS’ current WSET APP professional education portfolio, which includes qualifications in Levels 1, 2 and 3 in spirits. “The Distilled Spirits Council’s partnership with [WSET](https://www.wsetglobal.com/?ref=bevnews.net) has helped advance spirits professionals and inspire cocktail enthusiasts through world-class education and qualifications programs,” said DISCUS President/CEO **Chris Swonger**. “We are expanding our WSET offerings to include sake, reflecting growing interest in this traditional Japanese beverage and our commitment to delivering high-quality education that supports professional development across the beverage alcohol industry." The new courses will provide industry professionals, aspiring professionals and sake enthusiasts with flexible opportunities to strengthen their knowledge of sake production, styles, tasting, quality assessment, storage and service. Courses are delivered online and conclude with a virtual examination. WSET courses are globally recognized as the international standard in wine and spirits knowledge and are designed for those who are just starting out in their careers, as well as established professionals. **WSET Level 1 Award in Sake** is designed for those new to sake and covers the fundamentals of production, key sake styles, service principles and tasting using the WSET Level 1 Systematic Approach to Tasting Sake. **WSET Level 2 Award in Sake** provides a deeper understanding of ingredients, brewing methods, labeling terminology and production decisions that shape different sake styles. Participants also learn to assess and describe sake quality using the WSET Level 2 Systematic Approach to Tasting Sake. To register for an upcoming WSET course, click [**here**](https://distilledspirits.org/wset-course-registration/?ref=bevnews.net) ### What We're Reading -- URL: https://bevnews.net/what-were-reading-164/ Last updated: 2026-08-21T00:37:02.000Z ## [Snake-Filled Whiskey Has Some Of The Most Unforgettable Bottles You'll Ever See](https://www.mashed.com/2238689/snake-whiskey-most-unusual-bottles/?ref=bevnews.net) As intimidating as a bottle of snake whiskey might seem on the surface, it's actually the product of thousands of years of traditional medicine, While the booze can still get you tipsy, this isn't snake whiskey's primary aim. (Mashed) ## [£130 whisky cask bought in 1971 now Valued at £270,000](https://www.thedrinksbusiness.com/2026/08/130-whisky-cask-bought-in-1971-now-valued-at-270000/?ref=bevnews.net) A Surrey grandfather who bought a cask of Glenrothes whisky for £130 in 1971 has discovered it is now worth around £270,000\. The 57-year-old cask, which he once feared had been lost altogether, is believed to be the oldest Glenrothes cask ever offered for public sale. (The Drinks Business) ## [A California Wine Region's Long-Simmering Battle Against the Government is Bubbling Over](https://www.sfchronicle.com/food/wine/article/winery-law-napa-california-22391509.php?utm%5Fsource=marketing&utm%5Fmedium=copy-url-link&utm%5Fcampaign=article-share&hash=aHR0cHM6Ly93d3cuc2ZjaHJvbmljbGUuY29tL2Zvb2Qvd2luZS9hcnRpY2xlL3dpbmVyeS1sYXctbmFwYS1jYWxpZm9ybmlhLTIyMzkxNTA5LnBocA%3D%3D&time=MTc4NzIzNjc2NzU4Mg%3D%3D&rid=MzUxYThiZjMtNDg0Zi00OGY2LThlOTMtODU5MDk5MjM5Nzhl&sharecount=NQ%3D%3D&%5Fbhlid=369260467e415ecfff5516a77cc4f86e5a362bfd) A reformist movement is brewing in Napa Valley, notorious for being California’s most regulated wine region. (San Francisco Chronicle) ## [News from the States](https://newsletters.newsfromthestates.com/p/data-center-developers-head-to-court-and-more-news-from-the-states?utm%5Fsource=newsletters.newsfromthestates.com&utm%5Fmedium=newsletter&utm%5Fcampaign=data-center-developers-head-to-court-and-more-news-from-the-states&%5Fbhlid=8d481e562d3555216ddc04b3f96afe3ff04d9d7ehttps://newsletters.newsfromthestates.com/p/data-center-developers-head-to-court-and-more-news-from-the-states?utm%5Fsource=newsletters.newsfromthestates.com&utm%5Fmedium=newsletter&utm%5Fcampaign=data-center-developers-head-to-court-and-more-news-from-the-states&%5Fbhlid=8d481e562d3555216ddc04b3f96afe3ff04d9d7e) From States Newsroom/ ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-47/ Last updated: 2026-08-20T10:00:05.000Z ***Good Morning and Happy Thursday. It's August 20, 2026*** ## [Korbel Intros Low-Alc Option; 1st from Major Domestic Sparkling House](https://bevnews.net/korbel-intros-low-alc-option-from-major-domestic-sparkling-house/) **Korbel California Champagne**, America’s favorite California champagne, announces its latest innovation: **Korbel Aire**. This sophisticated, low-alcohol California champagne delivers the same sparkling experience and craftsmanship synonymous with Korbel, at just 7% ABV and . . . ## [Global Champagne Market Seen Reaching $11.60 Billion by 2034](https://bevnews.net/global-champagne-market-seen-reaching-xx-by-2034/) The global champagne market size was worth around $7.26 billion in 2024 and is predicted to grow to around $11.60 Billion by 2034 with a compound annual growth rate (CAGR) of roughly 4.8% between 2025 and 2034, according to a new report from Zion Market Research. ## [**D**](https://bevnews.net/diageo-cuts-headcount-by-2-000/)[iageo Cuts Headcount by 2,000](https://bevnews.net/diageo-cuts-headcount-by-2-000/) Diageo's annual report says it has 27,938 employees this year, down 6.4% from last year. The largest number of these were in Africa, where employment fell 30.2%. Diageo sold its controlling stake in East African Breweries Ltd. to Asahi Group Holdings in December. Europe's headcount fell only 2.5%. It isn't clear how many of the staff reductions were a result of redundancies. ## [Hop Breeding Co. Launches New High-Alpha Hop Variety Series](https://bevnews.net/hop-breeding-co-launches-new-high-alpha-hop-variety-series/) Hop Breeding Company (HBC) launched Terra Alpha Hops, a new series of high-alpha hop varieties bred for reliable performance in both the field and the brewhouse. Terra Alpha Hops represent HBC’s long-term platform for high-alpha hop innovation. Inspired by the foundational role alpha hops play in brewing, the Terra line is built around sustainability, performance, and consistent, quality bitterness. HBC is best known for flavor-forward varieties such as Citra HBC 394, Mosaic^ HBC 369, and Krus ## [Riverside Beverage, UTenn Chattanooga Launch Mocs Gold Lager](https://bevnews.net/riverside-beverage-utenn-chattanooga-launch-mocs-gold-lager/) Riverside Beverage Co. and the University of Tennessee at Chattanooga debuts Mocs Gold Lager, the first official campus lager in UTC history, (8/20). "Chattanooga has a rich and storied brewing history, and crafting the very first official beer for our hometown university is an incredible honor," said David Powers, Managing Partner of Riverside Beverage Co. "Mocs Gold Lager captures the blue and gold pride of our campus and the electric energy of game day, brought to life right here in Chattano ## [People with Higher IQ Scores Tend to Know More About Wine, Study Finds](https://bevnews.net/people-with-higher-iq-scores-tend-to-know-more-about-wine-study-finds/) You can lead a horse to water but you can't make it drink, goes an old line. But a new study finds that whether or not that horse wants to drink depends upon what kind of water – or, to be more accurate, wine. We tend to think that people learn when it's important to them – because it's part of their job, for instance. But a new study finds that cognitive ability – the mental capacity of the brain used to think, learn, remember, reason and solve problems – drives the accumulation of deep, factual . . . ## [Atlas Peak Winery Listed for Sale](https://bevnews.net/atlas-peak-winery-listed-for-sale/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/08/2929-Atlas-Peak-Road-GSGB4V2-1200x899.jpg)](https://bevnews.net/atlas-peak-winery-listed-for-sale/) Atlas Peak Winery Estate in Napa, Calif., currently for sale. (Daniel Wilson / Sotheby's International Realty) Atlas Peak Winery, a small production winery in Napa, Calif., is listed for sale the Sotherby's International Realty for $14,950,000\. The estate features the three-bedroom main residence, a guest house, barn, winery, pool, spa and vineyard. It's six miles from downtown Napa. The 24.5-acre vineyard is organically and biodynamically farmed. Thirteen blocks are planed with Cabernet Sauvignon and Merlot. It's in the Atlas Peak AVA. Founded in 1087, the newly built winemaking facility is permitted to bottle ... ## [Who & What --](https://bevnews.net/who-what-227/) Pulido\~Walker names Emily Andrews director of business development, a new position, as the winery prepares to expand estate hospitality under a new state statute that allows qualifying California wineries to host wine tasting and educational experiences at their vineyard sites.. ## [What We're Reading --](https://bevnews.net/what-were-reading-163/) ***Thanks for reading. I'll be back tomorrow. – Joel*** ### Diageo Cuts Headcount by 2,000 URL: https://bevnews.net/diageo-cuts-headcount-by-2-000/ Last updated: 2026-08-20T04:20:46.000Z Diageo's annual report says it has 27,938 employees this year,down 6.4% from last year. The largest number of these were in Africa, where employment fell 30.2%. Diageo sold its controlling stake in East African Breweries Ltd. to Asahi Group Holdings in December. Europe's headcount fell only 2.5%. It isn't clear how many of the staff reductions were a result of redundancies. ### Who & What -- URL: https://bevnews.net/who-what-227/ Last updated: 2026-08-20T04:13:50.000Z **Pulido\~Walker** names Emily Andrews director of business development, a new position, as the winery prepares to expand estate hospitality under a new state statute that allows qualifying California wineries to host wine tasting and educational experiences at their vineyard sites.. ### Korbel Intros Low-Alc Option; 1st from Major Domestic Sparkling House URL: https://bevnews.net/korbel-intros-low-alc-option-from-major-domestic-sparkling-house/ Last updated: 2026-08-20T05:26:30.000Z **Korbel California Champagne**, America’s favorite California champagne, announces its latest innovation: **Korbel Aire**. This sophisticated, low-alcohol California champagne delivers the same sparkling experience and craftsmanship synonymous with Korbel, at just 7% ABV and 70 calories per serving. Korbel Aire marks a milestone achievement as the first low-alcohol option on the market from a major domestic sparkling house. Arriving at a pivotal cultural shift, as health and wellness remain top of mind for today's consumers fueling the increased demand for low-alcohol options. “At Korbel, our commitment to excellence has always been driven by an evolving understanding of American taste,” said **Gary B. Heck**, President/Owner of Korbel Champagne Cellars. “With Korbel Aire, we are proud to introduce a lower-alcohol alternative for casual, everyday gatherings.” Bringing Korbel California champagne’s time-honored craftsmanship to a modern, lighter-style occasion, Korbel Aire is vibrant and fruit-forward with bright lemon notes. It fits perfectly with today’s wellness lifestyles, allowing consumers to enjoy sparkling wine more often, with fewer calories and a lower ABV. “Korbel Aire represents an important moment for the winery, catering to a new generation of drinkers who seek balance and quality while delivering a bright, crisp, and refreshing option to consumers looking for a more mindful way to enjoy Korbel’s signature sparkle without compromise,” said **Tessa Reynolds**, Korbel brand director at **Freixenet Mionetto USA.** ### Hop Breeding Co. Launches New High-Alpha Hop Variety Series URL: https://bevnews.net/hop-breeding-co-launches-new-high-alpha-hop-variety-series/ Last updated: 2026-08-20T03:58:43.000Z [Hop Breeding Company (HBC)](https://www.johnihaas.com/news-views/hop-breeding-company-announces-terra-alpha-hops-series/www.hopbreeding.com?ref=bevnews.net) launched **Terra Alpha Hops**, a new series of high-alpha hop varieties bred for reliable performance in both the field and the brewhouse. Terra Alpha Hops represent HBC’s long-term platform for high-alpha hop innovation. Inspired by the foundational role alpha hops play in brewing, the Terra line is built around sustainability, performance, and consistent, quality bitterness. HBC is best known for flavor-forward varieties such as Citra HBC 394, Mosaic^ HBC 369, and Krush HBC 586\. With Terra Alpha, HBC is showcasing two premier high-alpha bittering hops: TerraSurge HBC 1325 and TerraFlux HBC 682. **TerraSurge** is HBC’s newest high-alpha variety, combining exceptionally high yield with powdery mildew resistance and a late harvest window. Together, these agronomic advantages give growers greater flexibility and offer the potential for more efficient, sustainable hop production. “TerraSurge encompasses every innovation we’ve developed over the last seven years. It’s a breakthrough,” says **Michael Ferguson**, Director of Hop Breeding at **John I. Haas**. “That’s what we want a hop to look like.” **Dean Monshing**, Chief Sales Officer at **Yakima Chief Hops**, agrees: “The future of alpha depends on varieties that consistently perform in the field as well as the brewhouse. TerraSurge was bred for exactly that: a vigorous, high-yielding cultivar grown in the Pacific Northwest and designed to deliver dependable performance year after year. As brewers look to diversify their alpha sourcing and build resilience into their supply chains, TerraSurge gives them a foundation they can rely on.” Meanwhile, the **TerraFlux** name brings a new identity to the established variety HBC 682, commercially grown since 2018\. With more than 36 million pounds produced to date, its impressive history makes TerraFlux a natural complement to the newly introduced TerraSurge. “HBC is well known for our intense flavor-forward hops, but innovation in alpha has also been an important part of our breeding program,” says Jennifer Burns, Executive Director of Hop Breeding Company. “TerraFlux has already proven itself at commercial scale, and TerraSurge represents the next generation of that work. With our Terra Alpha series, we’re giving that part of our portfolio an identity of its own.” TerraSurge and TerraFlux are now available through Yakima Chief Hops and John I. Haas. For brewers seeking consistent, high-quality bitterness from hops grown in the United States, Terra Alpha Hops offer a new generation of sustainable high-alpha varieties built for performance. ### Riverside Beverage, UTenn Chattanooga Launch Mocs Gold Lager URL: https://bevnews.net/riverside-beverage-utenn-chattanooga-launch-mocs-gold-lager/ Last updated: 2026-08-20T02:44:21.000Z [Riverside Beverage Co.](https://riversidecanning.com/?ref=bevnews.net) and the University of Tennessee at Chattanooga debuts Mocs Gold Lager, the first official campus lager in UTC history, (8/20). "Chattanooga has a rich and storied brewing history, and crafting the very first official beer for our hometown university is an incredible honor," said David Powers, Managing Partner of Riverside Beverage Co. "Mocs Gold Lager captures the blue and gold pride of our campus and the electric energy of game day, brought to life right here in Chattanooga." After the debut, Mocs Gold Lager is to be available in cans and on draft at Food City and select local bars, restaurants, and retailers throughout the Chattanooga area. ### People with Higher IQ Scores Tend to Know More About Wine, Study Finds URL: https://bevnews.net/people-with-higher-iq-scores-tend-to-know-more-about-wine-study-finds/ Last updated: 2026-08-20T02:04:31.000Z You can lead a horse to water but you can't make it drink, goes an old line. But a new study finds that whether or not that horse wants to drink depends upon what kind of water – or, to be more accurate, wine. We tend to think that people learn when it's important to them – because it's part of their job, for instance. But a new study finds that cognitive ability – the mental capacity of the brain used to think, learn, remember, reason and solve problems – drives the accumulation of deep, factual information independent of formal educational or financial rewards. The findings were published in the journal [*Intelligence & Cognitive Abilities*](https://doi.org/10.65550/001c.165719?ref=bevnews.net). “That intelligence shows up in what people pick up in their own time, for no reward at all,” Maximilian Krolo of Saarland University said. “Knowledge is not simply a residue of schooling and career. We think of general knowledge as broad but shallow – a thin layer of facts about many things. What we find is that the same cognitive machinery also sinks what we call deep shafts: mastery of an intricate taxonomy that nobody asked you to learn.” The new study indicates that people with higher general intelligence tend to possess more specialized knowledge about wine, even if they do not work in the wine industry. The research suggests that cognitive ability drives the accumulation of deep, factual information independent of formal educational or financial rewards. General intelligence, often referred to as IQ, is a well-known predictor of success in areas like school and work. In these traditional environments, people are often driven by strong external incentives, such as earning higher grades, securing promotions, or making more money. Krolo and Timothy C. Bates of the University of Edinburgh wanted to understand if this relationship extends to highly specialized knowledge that lacks these traditional rewards. They chose to examine wine knowledge as a test case, driven partly by personal interest and partly by the topic’s unique properties. “The honest starting point is that Tim and I are both wine people,” Krolo told PsyPost. “I have been collecting Burgundy for years, and later this month I will be back there helping with the harvest at a well-known domaine, as I do most years. But once you look at wine as a knowledge domain rather than a hobby, it becomes theoretically useful in a way that few domains are.” The researchers aimed to test a psychological concept developed by Arthur Jensen known as the general intelligence nexus, or the “g nexus.” This concept proposes that intelligence acts as a universal engine for learning, helping people acquire, organize, and integrate complex information across almost any topic they encounter, regardless of formal schooling. Wine offers an ideal subject to test this idea. “Wine lets you pull those apart,” Krolo explained. “It is genuinely complex – taxonomies of grape varieties, regional classifications, chemistry, a vocabulary of its own – it appears in no school curriculum, and for almost everyone it pays nothing. Nobody has ever been promoted for knowing the difference between Gevrey-Chambertin and Chambolle-Musigny.” The authors wanted to see if raw problem-solving skills naturally lead to a higher accumulation of specialized facts, even when a person is just exploring a casual interest. First, they measured the general intelligence of 257 women and 268 men, with an average age of about 43 years old. The researchers measured general intelligence using three parts of the International Cognitive Ability Resource. This test asked participants to identify patterns in sequences of numbers and letters, solve visual puzzles by finding missing shapes, and answer verbal reasoning questions. The wine test covered topics such as vineyard environments, winemaking processes, regional wine styles, and proper storage. Participants scored an average of about 24.5 correct answers out of 68 possible points. The researchers also asked participants about their professional history with wine. The vast majority of the sample, 458 people, reported never having worked in the wine industry. A small number of participants had varying levels of professional experience, ranging from entry-level vineyard work to certified retail positions. Additionally, the researchers tracked personal drinking habits by asking participants if they preferred wine, preferred beer, or did not drink alcohol at all. Tracking these factors allowed the authors to isolate the specific role of intelligence from the effects of just working around wine or drinking it regularly. The results: Higher IQ scores consistently predicted higher scores on the wine knowledge test. Specifically, intelligence explained about 9.4% of the differences in wine knowledge among the participants. This association remained intact even after the researchers statistically accounted for whether participants worked in the wine industry or regularly drank wine. People with higher IQ scores who also had professional exposure to wine demonstrated the highest levels of knowledge. This amplification suggests that intelligence helps people extract and retain more information when they are placed in structured learning environments, like a workplace. Personal drinking habits also predicted higher wine knowledge. Participants who preferred drinking wine scored higher on the test than those who preferred beer or did not drink alcohol. Unlike professional experience, personal drinking habits did not interact with intelligence. This means that while drinking wine is associated with knowing more about it, simply drinking wine did not multiply the learning advantages of higher intelligence in the same way that professional exposure did. It appears that structured environments trigger different learning mechanisms than casual consumption. “The more interesting result was which kind of exposure amplified it,” Krolo said. “Working in the wine trade interacted with ability… people combining high ability with professional exposure scored disproportionately well. Self-directed wine drinking did not interact with ability at all, even though it predicted knowledge in its own right. The structured, obligation-bearing environment multiplies ability; the pleasurable one adds to it but does not multiply.” These results help psychologists evaluate competing ideas about how people acquire knowledge, such as the experience-producing drive theory proposed by researcher Thomas Bouchard. This theory suggests that higher intelligence mainly steers people to actively seek out and build richer environments for themselves, and it is this self-created niche that does the actual teaching. If this theory fully explained the results, the link between raw intelligence and wine knowledge would have faded once the researchers accounted for self-directed habits like drinking wine. “The more interesting result was which kind of exposure amplified it,” Krolo said. “Working in the wine trade interacted with ability… people combining high ability with professional exposure scored disproportionately well. Self-directed wine drinking did not interact with ability at all, even though it predicted knowledge in its own right. The structured, obligation-bearing environment multiplies ability; the pleasurable one adds to it but does not multiply.” The study was summarized in PsyPost, which is the basis for this article. ### Global Champagne Market Seen Reaching $11.60 Billion by 2034 URL: https://bevnews.net/global-champagne-market-seen-reaching-xx-by-2034/ Last updated: 2026-08-20T05:18:19.000Z The [global champagne market ](https://www.zionmarketresearch.com/news/global-champagne-market?ref=bevnews.net)size was worth around $7.26 billion in 2024 and is predicted to grow to around $11.60 Billion by 2034 with a compound annual growth rate (CAGR) of roughly **4.8%** between 2025 and 2034, according to a new report from Zion Market Research. Online sales of alcohol, especially champagne, are expanding more quickly, the report says. The main drivers in this global champagne market are on-demand delivery. Popular [e-commerce merchants](https://www.zionmarketresearch.com/report/e-commerce-industry-market?ref=bevnews.net) have also recently entered the sector to meet growing consumer demand. In response to the Covid-19 outbreak, an increasing number of Champagne manufacturers have started direct-to-consumer portals to boost their online sales. Champagne producers have typically sold their wines virtually exclusively through wholesalers and retailers. However, as the hospitality industry continues to face difficulties, direct-to-consumer (DTC) channels have emerged as a desirable means for producers to make up for lost sales. For instance, Champagne Palmer opened its [direct-to-consumer (DTC)](https://www.zionmarketresearch.com/report/direct-to-consumer-genetic-testing-market?ref=bevnews.net) online store in April 2020\. In addition, Uber Eats added alcohol delivery to its list of services. In consequence, it is projected that this component will support overall champagne sales through online retailing. **High cost of champagne as a major restraint** The high cost of champagne acts as a major restraining factor for the growth of the market during the forecast period. Champagne is a symbol of wealth and luxury. It frequently costs twice as much as other sparkling wines like prosecco or cava. It can range in price from $50 to $300 for a bottle of respectable quality, and vintages frequently sell for thousands of dollars. Thus, act as a major restraint for market growth. **Growing demand from emerging markets an opportunity** Emerging markets are already being recognized as a significant market opportunity for champagne. Growth in emerging markets is anticipated to be driven by rising acceptance of [alcohol drinking](https://www.zionmarketresearch.com/report/alcohol-ingredients-market?ref=bevnews.net) and rising demand for minute doses on special occasions. Increased nightlife and a peer-approval-driven culture go hand in hand with a growing acceptance of alcohol on non-religious grounds. Additionally, the increased use of [social media](https://www.zionmarketresearch.com/report/ai-in-marketing-market?ref=bevnews.net) is spreading a way of life to even younger children and creating peer connections and information sharing among young people who have not had significant exposure to alcoholic beverages. Thus, this is expected to provide a lucrative opportunity for global champagne market expansion during the forecast period. **Champagne Market: Challenges** **Challenge to market expansion** Global factors like increased modernization and rising alcohol consumption have prodded the makers of alcoholic beverages to introduce bold and innovative new varieties of their products. There is a steady shift in customer choice toward other alcoholic beverages due to their affordability, including liqueurs, spirits, beers, and others. Thus, this is expected to be a major challenge for the market expansion over the forecast period. **How the global champagne market is segmented** **Based on the product,** the global market is bifurcated into prestige cuvee, blanc de noirs, blanc de blancs, rose champagne, and others. The blanc de blancs segment held the largest revenue share in 2021 and is expected to continue the same pattern during the forecast period. This kind of product, which is made entirely of chardonnay, is referred to as the "soul of champagne." Due to its excellent natural acidity and distinctive minerality, it has a considerable measure of customer popularity. It has a chance to mature well owing to this fusion. Additionally, a wide variety of meals, including shellfish, turbot, sea bass, and even old cheese with strong flavors, can be matched with it. The most well-known variations include Chartogne-Taillet Heurtebises, Palmer & Co. Blanc de Blancs, Taittinger Comtes de Champagne Blanc de Blancs, Pol Roger Blanc de Blancs, and Krug Clos du Mesnil. Thus, driving the segmental growth over the forecast period. **Based on the distribution channel**. The off-trade segment accounted for the largest market share in 2021 and is expected to continue this pattern during the forecast period. The growth in the segment is attributable to significant consumer awareness of liquor stores as a primary source of purchases. Online sales of alcohol, especially champagne, are expanding more quickly. The driving forces in this market are on-demand delivery apps like Drizly, which was acquired by DoorDash. Popular e-commerce merchants have also recently entered the sector to meet growing consumer demand. In response to the Covid-19 outbreak, an increasing number of Champagne manufacturers have started direct-to-consumer portals to boost their internet sales. Thus, off-trade is expected to hold a significant market share during the forecast period. **Recent Developments:** - In October 2021, the much-anticipated Coravin Sparkling System was released, and the world's leading producer of luxury wine and spirits, Moët Hennessy, has announced a strategic alliance with them as the "Official Preservation Partner of Mot Hennessy Champagnes," which will transform the way Champagne and sparkling wines are consumed by the glass. - With a concentration on restaurants, wine bars, and other locations with on-premise fine drink consumption, the two partners will work to secure its global distribution. The Coravin SparklingM System is the first all-purpose method for keeping sparkling wine's tastes and fizz after a single-glass serving. After the wine is served, the Sparkling Charger injects carbon dioxide into the bottle to keep the bubbles from evaporating. Its Sparkling Stopper locks securely on any half-bottle, 750ml bottle, or Magnum. - In April 2021, new eco-friendly Second Skin packaging for champagne was introduced by Ruinart Champagne. The new 100% paper case can resist the cold of an ice bucket for several hours before degrading and is recyclable. By obstructing incoming light and remaining environmentally mindful, the creative design protects the wine's quality. For info: [https://www.zionmarketresearch.com/report/champagne-market](https://www.zionmarketresearch.com/report/champagne-market?ref=bevnews.net) ### Atlas Peak Winery Listed for Sale URL: https://bevnews.net/atlas-peak-winery-listed-for-sale/ Last updated: 2026-08-20T00:36:57.000Z **Atlas Peak Winery**, a small production winery in Napa, Calif., is listed for sale the Sotherby's International Realty for $14,950,000\. The estate features the three-bedroom main residence, a guest house, barn, winery, pool, spa and vineyard. It's six miles from downtown Napa. The 24.5-acre vineyard is organically and biodynamically farmed. Thirteen blocks are planed with Cabernet Sauvignon and Merlot. It's in the Atlas Peak AVA. Founded in 1087, the newly built winemaking facility is permitted to produce 8,500 bottles. The listing is [here](https://www.sothebysrealty.com/eng/sales/detail/180-l-1188-gsgb4v/2929-atlas-peak-road-napa-ca-94558?utm%5Fsource=google&utm%5Fmedium=organic&utm%5Fcampaign=organic%5Fsearch%5Frecovery). ### What We're Reading -- URL: https://bevnews.net/what-were-reading-163/ Last updated: 2026-08-20T03:52:21.000Z ## [**The rules of building a serious wine collection have changed**](https://sm1.multibriefs.com/t/gcH1AAebaBPXBOE8QZ-GpGSKsEWnaEJdYOVFiaaaaDFeBVIL02naa?p=iZmpsn~258wfazjiswkrhmji.Ysi~amp;h=ahexkv~2504Xirra0osjpera.gkq~amp;h=x~amp;t=&ref=bevnews.net) Building a wine collection — a great wine collection — is becoming less expensive. After a pandemic-era boom sent parts of the fine-wine market to frankly ridiculous heights, prices have started to near something closer to reality. The Liv-ex Fine Wine 100, which tracks the price of 100 of the most sought-after wines on the secondary market, lost nearly a quarter of its value from its 2022 peak. (Boss Hunting.com) ## [It’s one of California’s most prestigious wineries. But it’s not as traditional as you think](https://www.sfchronicle.com/food/wine/article/opus-one-winery-napa-22259473.php?utm%5Fsource=marketing&utm%5Fmedium=copy-url-link&utm%5Fcampaign=article-share&hash=aHR0cHM6Ly93d3cuc2ZjaHJvbmljbGUuY29tL2Zvb2Qvd2luZS9hcnRpY2xlL29wdXMtb25lLXdpbmVyeS1uYXBhLTIyMjU5NDczLnBocA%3D%3D&time=MTc4NzE0NzU0NjMzNg%3D%3D&rid=MzUxYThiZjMtNDg0Zi00OGY2LThlOTMtODU5MDk5MjM5Nzhl&sharecount=NA%3D%3D&%5Fbhlid=bd1178bcc26f78681028e1c8653889acb9b826e7) From the outside, Opus has seemed stagnant, especially following conglomerate [Constellation Brands’ acquisition of](https://www.sfchronicle.com/bayarea/article/legendary-california-wine-company-is-sold-2637611.php?ref=bevnews.net) Mondavi’s 50% ownership share in 2005\. (Mondavi died in 2008.) But behind the scenes, change has been afoot. Opus had just hired Michael Silacci, a progressive winemaker who placed more emphasis on the vineyard than the cellar. Under him, the winery revolutionized its farming practices and recently purchased two Napa Valley vineyards, its first vineyard expansion in 16 years. (*San Francisco Chronicle*) ## [Forget consumers – we need to change the way we talk to the trade](https://www.thedrinksbusiness.com/2026/08/forget-consumers-we-need-to-change-the-way-we-talk-to-the-trade/?%5Fbhlid=a21147b743fad3bee3b89bbcf2c6476290fb0eeb&ref=bevnews.net) As Air Canada’s sommelier cautions the wine trade “not to impose your vocabulary” on consumers, *Sarah Neish* asks whether the real shake-up required is how we speak to the trade. (*The Drinks Business)* ## [Trump put thousands of soldiers on DC streets. They seldom stop crime.](https://thedailyrecord.com/2026/08/19/trump-national-guard-troops-patrol-washington-rarely-stop-crime/?utm%5Fmedium=email&utm%5Fsource=Act-On+Software&utm%5Fcontent=Editorial&utm%5Fterm=Trump%20put%20thousands%20of%20soldiers%20on%20DC%20streets.%20They%20seldom%20stop%20crime.&utm%5Fcampaign=Somerset%20school%20board%27s%20law%20firm%20sues%20MD%27s%20K-12%20insurer&ActOnUniqueID=MDDR126537) The National Guard is mentioned in just 1.3$ of D.C. criminal cases, costs about $1.65 million a day, exceeding Washington's police budget, The soldiers mostly patrol safer, wealthier Washington neighborhoods. (The Daily Record) ## [A Roundup of News From Around the Nation](https://newsletters.newsfromthestates.com/p/wildfires-strain-resources-and-more-news-from-the-states?ref=bevnews.net) Compiled by States Newsroom. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-46/ Last updated: 2026-08-19T10:00:55.000Z ***Good Morning and Happy Wednesday, August 18, 2026.*** We begin this morning with good news – maybe – from President Trump. Why the maybe? Canadian Prime Minister Carney isn't talking as if a deal is near, and Trump has announced several other "deals" in recent weeks that have fallen apart. Then we take a look at the impact of Trump's tariffs on imported wine, and note that Jon Moramarco of bw166 says the industry needs to stop trying to steal (my word, not his) from other segments, but focus on convincing the public to expand the occasions where they consume alcoholic beverages. ## [Trump Pauses 50% Tariffs Against Canada, Says Deal ](https://bevnews.net/breaking-trump-pauses-50-tariffs-against-canada-says-deal-has-been-reached/)[Is Near](https://bevnews.net/breaking-trump-pauses-50-tariffs-against-canada-says-deal-has-been-reached/) President Trump said he "paused the 50% Tariffs against Canada, that were scheduled to kick in tomorrow morning for a three-day period, based on the fact that Canada and the U.S.A., subject to the finalization of documents," have a DEAL! The great Keystone XL Pipeline, long ago killed by Sleepy Joe Biden, may be awoken from the grave!" The announcement was posted on Truth Social. Chris Swonger, president, Distilled Spirits Council of the U.S., said in a statement: "We appreciate President Tru ## [Imported Wine Volume, Value Plunges in 1st Half](https://bevnews.net/imported-wine-volume-value-plunges-in-1st-half/) You can't assign 100% blame (or credit, depending on your viewpoint) to President Trump's tariffs, but in the first six months, the U.S. imported 536.8 million liters of wine worth Euro 243 billion euros (about $281.25 billion) – a stunning 16.8% slide in volume and a 25.2% plunge in value. The average import price per liter also fell 10.1%. The value of French shipments fell 25% as did Italian shipments. together, they represented 70% of the declared value of total wine shipments to the U.S. S ## [Beverage Alcohol – Are Gen Z or Baby Boomers the Problem?](https://bevnews.net/beverage-alcohol-are-gen-z-or-baby-boomers-the-problem/) Jon Moramarco, who runs the superb analytical shop **bw166,** has come out with a new edition of [his newsletter](https://us8.campaign-archive.com/?e=f9a65c1e05&u=4a4af519c308bbeb951044f48&id=6d50433fe6&ref=bevnews.net) exploring the above topic. Frankly, it's worth a read by every member of the beverage alcohol industry. His bottom line conclusions are that the problem isn't that the percent of Americans who are not drinking has risen – it has stayed about the same once people reach legal drinking age – bur rather that people are drinking less often, and when they do drink, they drink less. ## [SGWS NY Teamsters Win 30% Wage Boost in 5-Year Contract](https://bevnews.net/sgws-ny-teamsters-win-30-wage-boost-in-5-year-contract/) Teamsters Union members at Southern Glazer's Wine & Spirits operations across New York ratified a five-year agreement that includes 30% wage increases, a 20% increase in employer contributions to the Teamsters Pension Fund, and additional paid time off. The workers also retained their 100 percent employer-paid Teamsters health care and gained AI and automation protections. ## [SGWS to Rep Yoshi Matcha Liqueur Nationally](https://bevnews.net/sgws-to-rep-yoshi-matcha-liqueur-nationally/) YOSHI Matcha Liqueur, the first matcha liqueur, announced a national distribution agreement with Southern Glazer’s Wine & Spirits. Building on YOSHI Matcha Liqueur's existing distribution network, this agreement expands the brand’s reach across Southern Glazer’s 47 U.S. markets, accelerating its national expansion and introducing its category-defining spirit to consumers nationwide. Launching nationwide Sept. 1, the rollout reflects growing demand for innovative, culturally relevant brands tha ## [New Patron Campaign: What's in Your Tequila](https://bevnews.net/untitled-153/) PATRÓN Tequila, the world's number one super-premium tequila, unveiled a bold new campaign inviting drinkers to ask a simple question: what's actually in your tequila? For PATRÓN, the answer has always been the same: 100% Weber Blue Agave, water, and yeast. No secret ingredients. Currently, the tequila industry permits the use of additives up to 1% of the weight of the product in the formulation of 100% Weber Blue Agave aged tequilas, without requiring disclosure on bottle labels or in communi ## [What We're Reading](https://bevnews.net/what-were-reading-162/) The Great Modern Train Robbery: Thieves Steal $200 Million a Year Railroads are fighting back with new tech, more help from the Feds and a bill in Congress to crack down. (Bloomberg) How cyclospora evaded the US food safety system to sicken thousands The Trump administration delayed a rule last year that could have sped up the effort to pinpoint the source of the contamination. Critics charge that food safety oversight has eroded overall. (New York Times/The Press Democrat) ‘You’re always ## [Who & What --](https://bevnews.net/buehler-vineyards-names-elizabeth-kester-winemaker/) ***Thanks for reading. I'll be back tomorrow. – Joel*** ### New Patron Campaign: What's in Your Tequila URL: https://bevnews.net/untitled-153/ Last updated: 2026-08-19T03:59:53.000Z **PATRÓN Tequila**, the world's number one super-premium tequila, unveiled a bold new campaign inviting drinkers to ask a simple question: what's actually in your tequila? For PATRÓN, the answer has always been the same: 100% Weber Blue Agave, water, and yeast. No secret ingredients. Currently, the tequila industry permits the use of additives up to 1% of the weight of the product in the formulation of 100% Weber Blue Agave aged tequilas, without requiring disclosure on bottle labels or in communications. As a result, many tequila drinkers may not realize that their tequila could contain additives like glycerin, oak extract, sugar-based syrup, or caramel coloring. At the same time, people are paying closer attention to what they consume. A recent YouGov survey found that 61% of Americans say producers should provide greater transparency about ingredients and sourcing. Tequila drinkers are no exception: in a PATRÓN global drinks survey, 78% said they would prefer a tequila taste over one that has been artificially improved, and 88% said they would consider switching brands if they learned their tequila contained undisclosed additives. The latest advertising campaign from PATRÓN brings this idea to life through a series of thought-provoking concepts that invite drinkers to consider what goes into their tequila, and what doesn't. "Most people would never guess that their tequila might contain glycerin, oak extract, sugar-based syrup, or caramel coloring," said **Roberto Ramirez-Laverde**, Global Senior Vice President, PATRÓN Tequila. "At PATRÓN, we have used the same three ingredients since 1989 – 100% Weber Blue Agave, water, and yeast– and we believe people deserve to know what is in their glass. We hope our latest advertising campaign continues to ignite a broader conversation about ingredient transparency across the category." The campaign, created in collaboration with PATRÓN and advertising agency BBH USA, started rolling out in July with interactive billboards, eye-catching murals, and digital kiosks in major U.S. markets, including New York City, Los Angeles, New Orleans, Chicago, Miami, Dallas, Austin, and San Francisco. In New York City, there is a complete takeover of the shuttle between Grand Central and Times Square, along with can’t miss media placements encompassing the entire Times Square 1/2/3 station. There are also eye-popping 3-D billboards, with one location at 7th Ave and 33rd Street in Manhattan and the other in Los Angeles on Sunset Boulevard in West Hollywood. Some of the wryly subversive creative concepts include: - **Misspelled** finds an alternative way to say what PATRÓN is made of, through a quirk of reading: a wrod deosn't need to be spleled rghit to be understood. "No added flvaor. No added cloor. No added swetness." - **Ways of Saying** features ads that invert everything you won't find in PATRÓN, using phrases like "100% caramel-coloring-well-actually-any-kind-of-coloring-free” tequila. - **Guess Which Tequila** obscures the iconic PATRÓN bottle so only its unmistakable silhouette shows, inviting people to identify the brand before sending them to [guess-which-tequila.com](http://guess-which-tequila.com/?ref=bevnews.net) for the reveal. There, the bottle emerges alongside details on the three ingredients behind it. PATRÓN covered the bottle, but will never cover up what goes inside. “This campaign turns a creative challenge into some of our most original storytelling yet," said **Laila Mignoni**, VP, Global Communications at PATRÓN Tequila. " Each of these concepts in the campaign hands the audience a puzzle: a typo, a workaround, a hidden bottle. It lets them arrive at the truth on their own, and the truth is a simple one: PATRÓN is a tequila made with just three ingredients and nothing else.” PATRÓN will keep the conversation going into 2027, with additional creative still to come. The campaign builds on momentum from the brand's return to Tales of the Cocktail, the spirits industry's premier annual gathering in July, where PATRÓN turned its transparency message into an activation guests could taste: the PATRÓN 100% Secret-Ingredient-Free Cocktail Parlor & Creamery. Guests lined up before windows opened for cocktails and small-batch ice cream named after the very ingredients you won’t ever find in PATRÓN, like 100% (No Added) Artificial Sweeteners (a Roasted Strawberry Creole Cream Cheese) and No Coloring, Just Caramel (a Salted Caramel), which both ran out. Acclaimed bartenders poured cocktails that played on the same idea, among them the Nothing to Hide Highball and the No Asterisks Paloma. Trucks carrying the campaign's out-of-home creative circled outside, tying the pop-up to the work running across the city. The three-ingredient recipe the campaign celebrates is only possible because of how PATRÓN is made. PATRÓN is still exclusively produced in the Highlands of Jalisco, Mexico, in small batches using a time-honored, handcrafted production process. It is these extraordinary, labor-intensive, artisanal steps taken by the Hacienda PATRÓN distilling team, along with the exceptional quality and attention to every detail, that allow PATRÓN to be made with only three ingredients. ### SGWS to Rep Yoshi Matcha Liqueur Nationally URL: https://bevnews.net/sgws-to-rep-yoshi-matcha-liqueur-nationally/ Last updated: 2026-08-19T03:43:27.000Z **YOSHI Matcha Liqueur**, the first matcha liqueur, announced a national distribution agreement with Southern Glazer’s Wine & Spirits. Building on YOSHI Matcha Liqueur's existing distribution network, this agreement expands the brand’s reach across Southern Glazer’s 47 U.S. markets, accelerating its national expansion and introducing its category-defining spirit to consumers nationwide. Launching nationwide Sept. 1, the rollout reflects growing demand for innovative, culturally relevant brands that are reshaping the future of the beverage alcohol industry. Crafted with eremonial-grade matcha, oat milk, and a proprietary neutral grain spirit base, YOSHI Matcha Liqueur is a dairy-free, gluten-free cream liqueur with less sugar and fewer calories than traditional cream liqueurs. Developed over nearly two years, its proprietary formulation delivers a shelf-stable 17% ABV liqueur with a rich, creamy texture, smooth finish, and unmistakable matcha character. “Just as coffee liqueurs became synonymous with the Espresso Martini, our vision is for YOSHI Matcha Liqueur to define the Matcha Martini and establish matcha as the next iconic cocktail ingredient,” said **Brett Jacobs**, Founder & CEO of YOSHI Matcha Liqueur. “From day one, our mission has been to bring matcha behind the bar and reimagine it for the next generation of cocktail culture." ### Trump Pauses 50% Tariffs Against Canada, Says Deal Is Near URL: https://bevnews.net/breaking-trump-pauses-50-tariffs-against-canada-says-deal-has-been-reached/ Last updated: 2026-08-19T04:53:08.000Z President Trump said he "paused the 50% Tariffs against Canada, that were scheduled to kick in tomorrow morning for a three-day period, based on the fact that Canada and the U.S.A., subject to the finalization of documents," have a DEAL! The great Keystone XL Pipeline, long ago killed by Sleepy Joe Biden, may be awoken from the grave!" The announcement was posted on Truth Social. **Chris Swonger**, president, **Distilled Spirits Council of the U.S.,** said in a statement: "We appreciate President Trump’s continued commitment to restoring access for American spirits products across Canada following the discriminatory sales bans that have unfairly targeted U.S. distillers for more than a year and a half. "These provincial bans have caused exports of American spirits to drop by more than 70%, leaving American distillers caught in the middle of a broader trade dispute. As discussions continue over the next few days, we encourage leaders on both sides of the border to reach a negotiated solution that gets American spirits back on retail shelves in all Canadian provinces and returns the spirits sector to a zero-for-zero tariff framework." Trump's 50% tariffs were to affect just 5% of Canada's exports to the U.S. But there was concern the new tariff risked escalating into a trade war between the North American neighbors. Canadian Prime Minister Mark Carney in a statement an hour later didn't speak of a tentative deal, didn't say which concessions might have been made and suggested Trump's decision was a postponement. "Substantial progress has been made, although there is important work still to be done. While we continue this work, Canada remains focused on building a stronger, more independent, and more competitive economy at home," the statement said. In his own statement after Trump's announcement, U.S. Trade Representative Jamieson Greer said the deal included "comprehensive market access for all American goods, economic security commitments, digital trade alignment, and many important provisions that will continue to protect our market and American workers, along with our Canadian partners." He didn't offer specifics. ***This story was updated at 12:39 a.m. Aug. 18, 2026.*** ### Who & What -- URL: https://bevnews.net/buehler-vineyards-names-elizabeth-kester-winemaker/ Last updated: 2026-08-19T03:35:51.000Z **Buehler Vineyards** names **Elizabeth Kester** as Winemaker, succeeding longtime Buehler winemaker David Cronin, who retired. Kester joins Buehler after more than 15 years at Wente Family Estates, America's oldest continuously operating family-owned winery, where she was Director of Winemaking. **M. A. Silva** names **Andrew Thompson** national sales director. He will lead the cork, glass, and packing distributor’s sales organization across the U.S., Canada, and Mexico, reporting to General Manager Michael Bartlett. **Breakthru Beverage** promotes **Jesse Christen** to lead the Wisconsin market. Christen has been with Breakthru for 14 years, most recently serving as vice president of supplier business development. **Chateau Grand Traverse,** Traaverse City, Mich., names **Virginia Usher** Director of Winemaking and Head of Production, Usher follows longtime winemaker Bernd Croissant, whose career at Chateau Grand Traverse spans more than three decades. Usher comes to Northern Michigan following more than a decade with Mendocino Wine Company in California, where she advanced from enologist to Director of Winemaking. ### SGWS NY Teamsters Win 30% Wage Boost in 5-Year Contract URL: https://bevnews.net/sgws-ny-teamsters-win-30-wage-boost-in-5-year-contract/ Last updated: 2026-08-19T02:48:55.000Z Teamsters Union members at **Southern Glazer's Wine & Spirits** operations across New York ratified a five-year agreement that includes 30% wage increases, a 20% increase in employer contributions to the Teamsters Pension Fund, and additional paid time off. The workers also retained their 100 percent employer-paid Teamsters health care and gained AI and automation protections. ### What We're Reading URL: https://bevnews.net/what-were-reading-162/ Last updated: 2026-08-19T02:44:11.000Z ## [The Great Modern Train Robbery: Thieves Steal $200 Million a Year](https://www.bloomberg.com/news/features/2026-08-17/thieves-steal-200-million-a-year-from-america-s-trains?ref=bevnews.net) Railroads are fighting back with new tech, more help from the Feds and a bill in Congress to crack down. (Bloomberg) ## [**How cyclospora evaded the US food safety system to sicken thousands**](https://www.pressdemocrat.com/2026/08/15/how-cyclospora-evaded-the-u-s-food-safety-system-to-sicken-thousands-2/?utm%5Femail=7495F43414098534647F258272&utm%5Fsource=newsletter&utm%5Fmedium=email&utm%5Fterm=https%3a%2f%2fwww.pressdemocrat.com%2f2026%2f08%2f15%2fhow-cyclospora-evaded-the-u-s-food-safety-system-to-sicken-thousands-2%2f&utm%5Fcampaign=sonoma-press%5Fdemocrat-daybreak-nl&utm%5Fcontent=curated) The Trump administration delayed a rule last year that could have sped up the effort to pinpoint the source of the contamination. Critics charge that food safety oversight has eroded overall. (New York Times/The Press Democrat) ## [‘You’re always right with wine’: Meet the woman behind 1 in every 4 bottles of Oregon wine sold in America.](https://fortune.com/2026/08/15/amy-prosenjak-oregon-wine/?%5Fbhlid=f832a3af0e147e7ff324658a943837bf2a025f77&ref=bevnews.net) Amy Prosenjak was running inventory for a billion-dollar furniture company in Ohio when she applied for a job as chief financial officer of A to Z Wineworks. One of A to Z’s founders, Bill Hatcher, who was CEO at the time, called to ask whether she understood cost accounting, and Prosenjak replied, “I’m the director of inventory for a $1 billion furniture company. That is my specialty.” “He said, ‘Well, I can teach you the wine business,'” Prosenjak said. “And he did.” (Fortune) ### Beverage Alcohol – Are Gen Z or Baby Boomers the Problem? URL: https://bevnews.net/beverage-alcohol-are-gen-z-or-baby-boomers-the-problem/ Last updated: 2026-08-19T01:57:19.000Z Jon Moramarco, who runs the superb analytical shop **bw166,** has come out with a new edition of [his newsletter](https://us8.campaign-archive.com/?e=f9a65c1e05&u=4a4af519c308bbeb951044f48&id=6d50433fe6&ref=bevnews.net) exploring the above topic. Frankly, it's worth a read by every member of the beverage alcohol industry. His bottom line conclusions are that the problem isn't that the percent of Americans who are not drinking has risen – it has stayed about the same once people reach legal drinking age – bur rather that people are drinking less often, and when they do drink, they drink less. This is a case of beware of what you wish for. Years ago, Duncan Cameron, who at the time ran the Comms shop at the **Distilled Spirits Council of the United States** told me he had done some calculations and concluded American distilled would make even more money if people drank less but better. The alcohol beverage industry bought that theory hook, line and sinker and called it premiumization. In general super-premium and higher brands are selling well, manufacturers have cut back on high-volume, low-priced brands and we've been reporting what NIQ finds every week – across the board, both volume and dollar sales continue to decline. To reverse current trends, Moramarco says, "the industry needs to convince consumers to enjoy beverage alcohol on more occasions and to increase their servings per occasion." Moramarco is calling for a completely new playbook. He notes that over the last 30 years "the industry has mainly focused on taking share between categories, while servings entering the market have grown in line with the population of legal drinkers." But now, consumption is declining. The last time the industry saw declines in consumption was in the 1980s, This is not the 1980s. Back then the industry didn't face "competition from other beverages such as Energy drinks, functional beverages, THC-based beverages etc. The industry needs to recapture occasions from other beverages, not just take share from other beverage alcohol categories." Not only do consumers have more beverages to choose from, but they also have more "demands or opportunities for their disposable income or discretionary spending such as online gaming. The industry," Moramarco says, "needs to fight for a higher share of discretionary spending." And then there's negative press tied to health concerns. That negative press remains highly visible and, based on our experience, largely goes unanswered. When we report a negative study, we routinely reach out to the three major bev/al trade associations. Only DISCUS routinely has a response to whatever negative conclusion is being drawn. Beer Institute and Wine Institute remain silent. Moramarco notes the stakes here: "Tied to health, it is becoming more acceptable that a woman can have one drink a day, a man two drinks a day and no more than four or five days a week. This means a couple should not enjoy a bottle of wine over dinner. (Emphasis added). "Accepting these consumption levels will insure a continued decline in the overall industry," Moramarco says. **Comment:** This gets directly into my area of expertise. In addition to producing Kane's Beverage News Daily, I teach communications and public relations at the No. 1 community college in Maryland (and 19th in the U.S.), according to a just-released [WalletHub](https://wallethub.com/edu/e/states-with-best-worst-community-college-systems/15073?ref=bevnews.net) study. My area of academic interest is propaganda. One of the most fundamental propaganda techniques is to repeat a charge often enough that people believe it must be true. Most people don't know how to verify the truth of the World Health Organization's claim that one drink of alcohol could result in a person dying of cancer. Former U.S. Sen. Alan Simpson (R-Wyo.) was fond of saying, "A charge unswered is a charge admitted." False charges must be challenged every time they appear. ### Imported Wine Volume, Value Plunges in 1st Half URL: https://bevnews.net/imported-wine-volume-value-plunges-in-1st-half/ Last updated: 2026-08-19T00:34:38.000Z You can't assign 100% blame (or credit, depending on your viewpoint) to President Trump's tariffs, but in the first six months, the U.S. imported 536.8 million liters of wine worth Euro 243 billion euros (about $281.25 billion) – a stunning 16.8% slide in volume and a 25.2% plunge in value. The average import price per liter also fell 10.1%. The value of French shipments fell 25% as did Italian shipments. together, they represented 70% of the declared value of total wine shipments to the U.S. Shipments from New Zealand fell 14%, and from Spain 20.9%. Bottled wine, which represented 70% of imports, fell 12.4% in volume to 318 million liters and 26.6% in value. The average price per bottle fell 16.2%. Bag-in-box, however, bucked the trend: Import volume rose 49% but their value rose just 12%. Bulk wine imports fell 36.4% to 85.9 million euros and 31.9% to 120.3 million liters in volume. **Analysis:** Given that imports have declined at a double-digit pace while NIQ has been reporting an overall 3.8% decline in dollar sales and a 5.1% drop in volume for the total U.S. market, it's a fair conclusion that President Trump's tariffs are working just as he expected, at least in reducing competition within the U.S. for U.S. wines. However, imported wine (or beer or spirits is just a small portion of the U.S. Total Alcohol market which is suffering continuing declines. Those declines cannot be explained by Trump's tariffs – although they may be explained by misleading anti-alcohol propaganda put out by the World Health Organization and the Biden Administration. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-45/ Last updated: 2026-08-18T10:00:06.000Z ***Good Morning and Happy Tuesday, August 18, 2026\.*** Now that our technology issues are almost resolved, we begin this morning in South Carolina where a bill to toughen the state's DUI statute was sunk by hemp beverage advocates and then we move on to another decline in Total Alcohol sales, reported courtesy of NIQ. ## [Hemp Beverage Advocates Kill Deal on SC Bill to Crack Down on DUIs](https://bevnews.net/hemp-beverage-advocates-kill-deal-on-sc-bill-to-crack-down-on-duis/) Faster drug screenings, legal limits on THC and longer jail sentences for people suspected of driving under the influence who refuse to take breathalyzer tests were part of a compromise South Carolina legislators laid out in June to tighten the Palmetto State's drunk driving statutes. It died last week, after the bill was merged with hemp-derived THC driving regulations including blood-THC limits for driving under the influence of cannabis/hemp products. ## [Total Alc Continues to Lag 2025; Prepared Cocktails Slipped into Declines](https://bevnews.net/total-alc-continues-to-lag-2025-prepared-cocktails-slipped-into-declines/) Overall, latest category performance highlights both the volatile and divergent features characterized by alcohol. Prepared Cocktails lost some footing as the crucial industry growth engine. Beer is losing the traction it had established throughout early and mid-summer. Wine continues to face muted performance, while Spirits remains the most resilient of the core categories, sustaining its position as the most stable decliner. Dollar sales for Total Alcohol fell 3.6% from a year earlier to $8.5 ## [Why U.S. News Ranks Southern Glazer's a 'Best Firm to Work For'](https://bevnews.net/why-u-s-news-ranks-southern-glazers-a-best-firm-to-work-for/) U.S. News & World Report, the global authority in rankings and consumer advice, named Southern Glazer’s one of the 2026-2027 Best Companies to Work For in Consumer Products, Internships, and the South, for team members on factors most heavily considered by job seekers during their employment search. The Company prioritizes the physical, psychological, and financial wellbeing of its workforce through a comprehensive benefits offering and its signature “Be You, Only Better” (BYOB) wellbeing pro ## [New: Champagne Telmont Reserve Rose](https://bevnews.net/new-champagne-telmont-reserve-rose/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/08/Cha-mpagne-Telmont-Rose-1.png)](https://bevnews.net/new-champagne-telmont-reserve-rose/) Champagne Telmont Reserve Red (Supplied) Champagne Telmont has released its new cuvée, Réserve Rosé (SRP: $94.50). Vinified as a Brut nature, the rare, singular blended rosé is composed of 88% Chardonnay, 12% Meunier and no added sugar at disgorgement. \* About the grapes: Grapes sourced from several complementary terroirs, with three major crus providing the foundation of the cuvée’s distinctive character: Songy, Damery and Avize terroirs. As a Brut Nature, this cuvée requires grapes of impeccable ripeness, great viticultural and win ## [Montanya Rum Names Advisory Panel](https://bevnews.net/montanya-rum-names-advisory-panel/) Montanya Rum, a Crested Butte, Colo., women-owned B-Corp Certified Beverage Company, named its advisory committee, comprised of some of the most reputable, globally recognized experts across the wider beverage industry: ***Thanks for reading. I'll be back tomorrow. – Joel*** ### Montanya Rum Names Advisory Panel URL: https://bevnews.net/montanya-rum-names-advisory-panel/ Last updated: 2026-08-18T05:29:52.000Z **Montanya Rum**, a Crested Butte, Colo., women-owned B-Corp Certified Beverage Company, named its advisory committee, comprised of some of the most reputable, globally recognized experts across the wider beverage industry: - **Jeff Sarfino**, Chairman & CEO, [Lanterna Distributors, Inc.](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753028-1&h=483560616&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4445446-1%26h%3D1130078970%26u%3Dhttps%253A%252F%252Furldefense.proofpoint.com%252Fv2%252Furl%253Fu%253Dhttps-3A%5F%5Fwww.lanternawines.com%5F%2526d%253DDwMGaQ%2526c%253DeuGZstcaTDllvimEN8b7jXrwqOf-v5A%5FCdpgnVfiiMM%2526r%253DxtF8nK%5FdZvBDsUSEvyqvdOriCBePhduQQQ6XtQM3L4L2absWpA-3OGcnfRIvGxY0%2526m%253DXU46V4wFlnjM6kI5uXyg5SI58-yDz89bCGDSBPpGqcx2xX2fQkTtPQGtnbZYY65n%2526s%253DKaX7EgeuPt79IvKyMupWMwzywB6cYk2yej7l8F4IKp8%2526e%253D%26a%3DLanterna%2BDistributors%252C%2BInc.%252C&a=Lanterna+Distributors%2C+Inc.&ref=bevnews.net) - **Jimmy Bruton,** Experienced alcoholic beverage leader with over 30 years of experience, most recently serving as CMO for Via Carota Craft Cocktails - **Michelle Ivey**, A proven brand builder who helped scale Illegal Mezcal from early growth through its acquisition by Bacardi, with a track record of building culturally resonant premium brands across spirits, hospitality, and lifestyle; CEO of Lake Hour Cocktails and Co-Founder of Como No Energy - **Sivan Cotel,** Strategic executive and board leader with 20 years of experience, including a decade+ launching new startups and managing profit/nonprofit boards to drive business performance and client service excellence. - **Taylor Foxman**, Founder & CEO, [The Industry Collective](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753028-1&h=4118210350&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4445446-1%26h%3D227717357%26u%3Dhttps%253A%252F%252Furldefense.proofpoint.com%252Fv2%252Furl%253Fu%253Dhttps-3A%5F%5Fwww.theindustrycollective.org%5F%2526d%253DDwMGaQ%2526c%253DeuGZstcaTDllvimEN8b7jXrwqOf-v5A%5FCdpgnVfiiMM%2526r%253DxtF8nK%5FdZvBDsUSEvyqvdOriCBePhduQQQ6XtQM3L4L2absWpA-3OGcnfRIvGxY0%2526m%253DXU46V4wFlnjM6kI5uXyg5SI58-yDz89bCGDSBPpGqcx2xX2fQkTtPQGtnbZYY65n%2526s%253DaIT2hkPCvz4WxJRN87exnk8p8FBKId5BSRDbwnFkUXA%2526e%253D%26a%3DThe%2BIndustry%2BCollective&a=The+Industry+Collective&ref=bevnews.net) - **William Kehler**, Liquor and Beverage Industry Veteran with over 12 years of experience; having launched 3 product lines across whiskey, flavored shots, and hemp beverages; expertise in social media influencer marketing, new product formulation, and supply chain ### Why U.S. News Ranks Southern Glazer's a 'Best Firm to Work For' URL: https://bevnews.net/why-u-s-news-ranks-southern-glazers-a-best-firm-to-work-for/ Last updated: 2026-08-18T04:50:02.000Z [U.S. News & World Report](https://tracking.us.nylas.com/l/c064a126c99c4d99bb0219d2ae4475f0/8/37f8c84dd027ad332b4af21ff7c4a6383655ce84263a2a10809aa8281b455f7f?cache%5Fbuster=1786976655&ref=bevnews.net), the global authority in rankings and consumer advice, named Southern Glazer’s one of the 2026-2027 [Best Companies to Work For](https://tracking.us.nylas.com/l/c064a126c99c4d99bb0219d2ae4475f0/9/b0964306e9cf67e502031a979402224a9ee5062492ed61fde3992bc64146290a?cache%5Fbuster=1786976655&ref=bevnews.net) in Consumer Products, Internships, and the South, for team members on factors most heavily considered by job seekers during their employment search. The Company prioritizes the physical, psychological, and financial wellbeing of its workforce through a comprehensive benefits offering and its signature “Be You, Only Better” (BYOB) wellbeing program. Designed to help team members thrive both personally and professionally, BYOB provides access to resources focused on mental health, physical wellness, financial planning, overall wellbeing, and more. Southern Glazer's also cultivates an inclusive workplace where team members feel empowered to bring their authentic selves to work. Through its C.H.E.E.R.S. (Connecting, Hard-Working, Empowering, Educating, Respecting, Serving) Business Resource Groups, team members have opportunities to build connections, celebrate diverse perspectives, and contribute to a culture of belonging across the organization. In addition, the Company's VolunCheers program reflects Southern Glazer's commitment to community engagement, empowering team members to support causes they care about through volunteerism and charitable giving initiatives that strengthen local communities. To support long-term career success, Southern Glazer's invests in leadership development and professional growth opportunities at every stage of the employee journey. Programs such as its Internship and NextGen Rotational Programs, which provide rising seniors and recent college graduates with hands-on experience through impactful projects across the organization, help cultivate future leaders and build critical business skills. Complementing these efforts is the Company's flagship Exceptional Leaders Program (ELP), which equips emerging leaders with the training, experiences, and resources needed to advance their careers and drive organizational success. Together, these programs underscore Southern Glazer's commitment to developing the next generation of industry leaders. U.S. News’ Best Companies to Work For ratings offer a single location for employers, job seekers, budding professionals and HR leaders to see which companies are meeting their employees’ needs best. The ratings examine employee sentiment using factors that include quality of pay and benefits, work-life balance and flexibility, job and company stability, physical and psychological comfort, belongingness and esteem, and career opportunities and professional development. To calculate the U.S. News Best Companies to Work For, U.S. News considered private companies that have at least 1,000 employees and more than $500 million in annual revenue, as defined by ZoomInfo, and the 5,000 largest publicly traded companies by market cap. All considered companies were required to have at least 75 Glassdoor reviews written between 2021-2025\. Supported by insights from a panel of [experts](https://tracking.us.nylas.com/l/c064a126c99c4d99bb0219d2ae4475f0/10/332b318af05062e32d0ef6034656cefa7bd9b06e9be179fb498b91473452b05a?cache%5Fbuster=1786976655&ref=bevnews.net), the [methodology](https://tracking.us.nylas.com/l/c064a126c99c4d99bb0219d2ae4475f0/11/da143b43746a97260e16be4e444df0af52925c717fcfe5d6c29eea96458e63b1?cache%5Fbuster=1786976655&ref=bevnews.net) also factors in data, including employee sentiment and regulatory enforcement data, gathered from U.S. News’ partners [Revelio Labs](https://tracking.us.nylas.com/l/c064a126c99c4d99bb0219d2ae4475f0/12/821ec8c87f2bb2649b028023a8d1aff717a1f957f5fe84c3c74cea1d896b077f?cache%5Fbuster=1786976655&ref=bevnews.net), [QUODD](https://tracking.us.nylas.com/l/c064a126c99c4d99bb0219d2ae4475f0/13/c7352f061881b671246a6f5997b37a32b12467e386d2171da1716abc0ba797b5?cache%5Fbuster=1786976655&ref=bevnews.net), [ZoomInfo](https://tracking.us.nylas.com/l/c064a126c99c4d99bb0219d2ae4475f0/14/1c76a716dcb9308e26f86d1a2595c3f7272a0bd8a10abb86689b323843237b4c?cache%5Fbuster=1786976655&ref=bevnews.net) and [Good Jobs First](https://tracking.us.nylas.com/l/c064a126c99c4d99bb0219d2ae4475f0/15/9f45d254641a783831e821abee09e8edb3a299d5f13392491bdd5a535ab58eb9?cache%5Fbuster=1786976655&ref=bevnews.net). “At Southern Glazer's, we believe that when our team members succeed, our business succeeds,” said **Amy Kickham**, Executive VP/Chief Human Resources Officer, Southern Glazer’s Wine & Spirits. “From comprehensive wellbeing resources and programs that foster belonging to leadership development opportunities that support career advancement, we continue to empower our team members to build meaningful and rewarding careers.” ### New: Champagne Telmont Reserve Rose URL: https://bevnews.net/new-champagne-telmont-reserve-rose/ Last updated: 2026-08-18T04:23:59.000Z [**Champagne Telmont**](https://klgpr-dot-yamm-track.appspot.com/23L9Q4y2%5FseKRmCXyQUKRYCNRqQ-2RGQTIanCK2U3zzmHX%5FEQoAH4EMNc9fcipNzBRqfUSYkYtQo%5FpmI9Edu8r8ynehvr5Wz73x74S2KlM-Cf%5FZe%5FhjIjiIb1o8Pk%5FPcmVuHdhgFIdWPDlVPZztEJ1%5F3rSojBRaDMG5tF8nJzx753LXC5k%5F5Q-g?ref=bevnews.net)has released its new cuvée, **Réserve Rosé** (SRP: $94.50). Vinified as a Brut nature, the rare, singular blended rosé is composed of 88% Chardonnay, 12% Meunier and no added sugar at disgorgement. - **About the grapes:** Grapes sourced from several complementary terroirs, with three major crus providing the foundation of the cuvée’s distinctive character: Songy, Damery and Avize terroirs. As a Brut Nature, this cuvée requires grapes of impeccable ripeness, great viticultural and winemaking precision. - **About the bottle:** Presented in a green bottle made with recycled glass as part of Telmont’s “In the Name of Mother Nature” project. To radically reduce its environmental footprint and become Net Zero by 2050, the House made the decision to abandon transparent bottles, which contain 0% recycled glass, in favor of green bottles made with recycled glass. - **About the tasting notes:** Delicate aromas of citrus fruits, red berries and subtle hints of gingerbread, with the liveliness of blood orange and citrus fruits bringing an intense freshness that evolves into a fruity delicacy. - **Why it matters:** Less intervention, more emotion and no compromise on sustainability to let Mother Nature speak louder. - **What They're Saying:** “With no dosage, a majority of Chardonnay, long ageing and now a green bottle, this new edition of Réserve Rosé expresses both the purity of our terroir and our commitment to reducing our environmental impact,” said **Justin Meade**, general manager of Maison Telmont. “With no dosage, a majority of Chardonnay, long aging and now a green bottle, this new edition of Réserve Rosé expresses both the purity of our terroir and our commitment to reducing our environmental impact.” ### Total Alc Continues to Lag 2025; Prepared Cocktails Slipped into Declines URL: https://bevnews.net/total-alc-continues-to-lag-2025-prepared-cocktails-slipped-into-declines/ Last updated: 2026-08-18T04:13:50.000Z Overall, latest category performance highlights both the volatile and divergent features characterized by alcohol. Prepared Cocktails lost some footing as the crucial industry growth engine. Beer is losing the traction it had established throughout early and mid-summer. Wine continues to face muted performance, while Spirits remains the most resilient of the core categories, sustaining its position as the most stable decliner. Dollar sales for Total Alcohol fell 3.6% from a year earlier to $8.5 billion while case volume dropped 5.4% to 167.7 million cases in the four weeks ended Aug. 8, NIQ reports. On a weekly basis, dollar sales generally held flat, reaching $2.1B, down -0.1% from the week ending August 1st. As summer winds down, early August’s subdued performance represents the overarching theme of pressure that has defined the industry this year, leaving just a handful of key seasonal weeks to support category trends. **Prepared Cocktails slipped into declines as traditional categories fragment further.** Prepared Cocktails missed the mark on delivering much-needed growth, with sales decreasing 0.8% while case volume fell 5.2%. Although the segment remains well positioned for current consumer preferences, the glimpse at declines reflects the category’s building saturation and the competitive environment for growth. **Beer usurped Wine as the top decliner**, as dollar sales dropped 4.5% and volume slipped 5.5%. After previously showing more resilient performance, Beer shows an increasing drag as summer drinking occasions narrow. Category struggles were largely demand-led, with consumer disinterest driving 72% of total declines, while distribution hurdles accounting for about 25%. Weekly performance showed a modest boost, with dollar sales reaching $922.2 million from $918.9 million the prior week, a 0.4% gain. As seasonal support from summer winds down, industry headwinds are likely to become more apparent for the category Core segments were the most notable decliners, led by Domestic Premium (-8.0% in value, -8.1% in volume) and Craft (-7.2% in value, -9.0% in volume). Import Beer experienced slower losses (-3.5% in value, -4.5% in volume). Positive contributions were seen elsewhere, continuously limited to select segments, Domestic Super Premium grew, up +0.3% in dollar sales and +0.2% in volume. Cider increased in value +2.0%, with volume also up +0.4%. Non-Alc Beer once again widely outperformed all other Beer segments (+9.3% in value, +9.2% in volume), with it’s success driven by a multitude of health and wellness trends. **Wine followed in showing consistent weakness**, as dollar sales fell 3.8% and volume dropped 5.1%. Wine’s softness throughout summer has been largely steady, with minimal seasonal support shown. During the four weeks ending Aug. 8, Still Wine drove category declines, with dollar sales decreasing -4.5% and volume declining -5.6%. By comparison, Sparkling Wine built on its recent strength, with dollar sales down just -0.1% and volume down -0.4%. On the opposite end, Non-Alcoholic Wine maintained its gains, with dollar sales increasing +16.9% and volume rising +13.3%, operating ever present as Wine’s fastest growth driver albeit a small contribution **Spirits** experienced the slowest losses, posting dollar sales declines of -3.7% and volume losses of -3.9%. While category results continue to underperform, Spirits recent status as the most resilient traditional segment offers optimism for upcoming trends. Across the top Spirits categories, (Vodka, Whiskey, and Tequila), results were bifurcated. Whiskey drifted the farthest into negative territory, with dollar sales down 5% and volume falling 5.8%. Vodka followed with similar but slower losses, as dollar sales declined 4% and volume slipped 4.3%. In contrast, Tequila held onto its recent stability, with dollar sales decreasing just 1.3% while volume grew 1.5%, inching closer to positive territory. Non-Alcoholic Spirits remained as the strongest performing segment, with dollar sales up 23.4% and volume rising 26.1%. Meanwhile, all other Spirits segments were a broad detriment, with dollar sales down 3.7% and volume declining 4.6% **Ohio and Massachusetts standout as broad nationwide underperformance drags on** Alcohol sales displayed soft performance across all key markets in the latest period, with nearly every top 10 state experiencing dollar and volume declines, NIQ reports. Ohio showed to be the most resilient state, with dollar sales slipping 2.4% and volume down 4.9%. In contrast, Massachusetts saw the deepest decline, with sales down 7.6% while volume grew 0.7%. Volume results painted a different picture. Massachusetts offered the strongest results, as volume increased but sales fell (+0.7% in volume, -7.6% in dollars), while Washington held the largest volume declines (-9.5% in volume, -4.8% in dollars). All in all, the industry’s mediocre results continue to span across the country. Ohio emerged as the strongest market in dollar sales, whereas Massachusetts holds this role in terms of volume. General underperformance in both dollars and volume is seen most concentrated in Washington. **Channel-wide alcohol slowdown continues** Retail channel results shared Total US pressure, as each key channel faced dollar declines. Club led declines at 5.2%, this was followed by Food at 4.2%. Convenience 3.9%, Liquor 3.3% , and Mass 2.7%. All Other continued to see the best results, up +1.5%. Volume performance generally followed dollar sales, with some different rankings. Convenience stores topped declines losses at 6.8%, followed by Food -5.8%, Liquor -4.3%, Mass -4% and Club 3.4%, while All Others once again saw growth (3.4%). Compared with the prior four weeks ended Aug. 1,, Mass experienced the sharpest swing in performance, after its previous dollar (-0.2%) and volume (-1.8%) trends. ### Hemp Beverage Advocates Kill Deal on SC Bill to Crack Down on DUIs URL: https://bevnews.net/hemp-beverage-advocates-kill-deal-on-sc-bill-to-crack-down-on-duis/ Last updated: 2026-08-18T02:25:28.000Z Faster drug screenings, legal limits on THC and longer jail sentences for people suspected of driving under the influence who refuse to take breathalyzer tests were part of a compromise South Carolina legislators laid out in June to tighten the Palmetto State's drunk driving statutes. . It died last week, after the bill was merged with hemp-derived THC driving regulations including blood-THC limits for driving under the influence of cannabis/hemp products > The bill, which was meant to strengthen the state’s DUI laws, was among legislators’ top priorities this year. Legislators opposed to a bill regulating THC beverages were the same ones who voted against proceeding with the DUI bill. South Carolina ranks among states with the [highest fatality rates](https://madd.org/wp-content/uploads/2025/01/2024SCCMReport.pdf?ref=bevnews.net) because of drunken driving, and legislators have said the state’s laws dealing with people whose actions injure others are too lax. “This current situation is unacceptable,” said Hembree, R-Little River. “To me, it’s a scandal. I just think it’s terrible.” **Blood draws and THC limits** In an effort to make it easier for police to determine whether someone is under the influence of drugs, the bill would have allowed suspects who agree to blood tests to have their blood drawn at any permanent location with a medical professional onsite, including a jail or police station. Blood draws are already an option in cases where a person seems to be under the influence of drugs. But that process requires toting a suspect to a nearby hospital, urgent care or testing location and waiting for a medical professional to be available. Late at night, when many DUI arrests take place, officers often have to take suspects to busy emergency rooms. Many substances stick around in the bloodstream for only a few hours, meaning long delays could lead to inconclusive results, legislators said. Although both chambers’ versions of the bill allowed officers to test a suspect’s blood for THC if the person agrees, neither set a legal limit for how much THC, the psychoactive ingredient in marijuana, they could have in their bloodstream. Marijuana itself remains illegal in the state, but through a loophole in federal law, drinks and chewables infused with THC [remain unregulated](https://scdailygazette.com/2026/03/20/senate-approves-keeping-some-thc-hemp-products-legal-for-adults-in-sc/?ref=bevnews.net). Under the compromise, anyone whose test came back with 5 nanograms per milliliter or more of THC in their bloodstream could face between two and 30 days in jail for a first offense, up to a year for a second and up to five years for a third offense. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-44/ Last updated: 2026-08-13T10:00:54.000Z ***Good Morning and Happy Thursday. It's August 13, 2026.*** ## [Canada Mulls End to Bans on U.S. Alcohol in Trade Talks with U.S.](https://bevnews.net/canada-mulls-end-to-bans-on-u-s-alcohol-in-trade-talks-with-u-s/) The possible end to provincial bans on sales of U.S. alcohol is part of a package of concessions Canada's federal government is considering to avoid President Trump's 50% tariffs on top of existing tariffs. The new tariffs are to take effect in about two weeks. But there's a catch; The alcohol bans were put in place by the provincial governments and they don't have to go along. “The provinces individually took those decisions in response to a series of tariffs that were put in place, and also t ## [Wine Closure Maker Lays Off 66 from Modesto Plant](https://bevnews.net/wine-closure-maker-lays-off-66-from-modesto-plant/) "When all the world is scratching for gold," Leland Stanford (or was it Mark Twain?) is reported to have said, "sell picks and shovels." But when business shrinks, even the seller of picks and shovels feels the pain. And so it is for 66 employees of G-3 Enterprises who make wine closures at a plant in Modesto, Calif. The wine business is contracting, and businesses supporting the wine business will contract, too. G-3 was founded by third generation members of the Gallo family, which has its mai ## [This 1800 Tequila Collectible is Worth $11,000 – And Only 50 Are Availabile](https://bevnews.net/this-1800-tequila-collectible-is-worrth-11-000-and-only-50-are-availabile/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/08/1800-COLECCIO--N-product-image-1.png)](https://bevnews.net/this-1800-tequila-collectible-is-worrth-11-000-and-only-50-are-availabile/) 1800 Tequila has unveiled Mono Laberinto Doble, the latest release from its Colección series, priced at $11,000 and limited to just 50 pieces worldwide. Designed by the late Mexican surrealist Pedro Friedeberg, the sculptural decanter reflects 1800 Tequila and Friedeberg’s shared celebration of Mexican art, culture and craftsmanship. Drawing on Friedeberg’s early encounters with architecture, the design takes the form of pyramids in an ode to Mexico’s Mayan heritage. With just 50 pieces produ ## [Aperture Cellars Unveils Five New Fall Releases](https://bevnews.net/aperture-cellars-unveils-five-new-fall-releases/) Aperture Cellars, ranked number 14 on the World's 50 Best Vineyards list, has unveiled a five-wine Fall Release that captures Sonoma through a range of sites from the iron-rich hillsides of Alexander Valley to eight acres of own-rooted vines planted in 1912 beside the Russian River. This collection brings together some of Aperture's most acclaimed and limited-production wines. The complete release includes: • 2023 Estate Farrow Ranch Cabernet Sauvignon ($150): A 100 percent Cabernet Sauvignon f ## [Ste. Michelle Wine Estates Expands ESTIVAL with New Chenin Blanc](https://bevnews.net/ste-michelle-wine-estates-expands-estival-with-new-chenin-blanc/) Ste. Michelle Wine Estates launched ESTIVAL Chenin Blanc, the newest addition to ESTIVAL, a brand dedicated to aromatic white wines from Washington's Columbia Valley. Building on the successful debut of ESTIVAL Sauvignon Blanc in 2025, the new release further showcases the quality, diversity and growing momentum of Washington State white wines. The 2025 ESTIVAL Chenin Blanc expands the brand's portfolio at a time of growing consumer interest in the varietal. ## [Classic Wines of Calif. to Rep Quintessential's National Portfolio in Calif.](https://bevnews.net/classic-wines-of-calif-to-rep-quintessentials-national-portfolio-in-calif/) A "significant portion" of Quintessential's California wholesale business will transition to Classic Wines of California, effectively tripling the sales resources supporting the portfolio in the state, effective Sept. 1\. Under the new structure, Quintessential will become a supplier to Classic Wines for most of its national portfolio in California, giving those brands access to Classic's statewide sales and distribution network and established relationships with chains and key accounts. ## [Foley Intros Penumbra Mezcal: A Single-Palenque Espadín](https://bevnews.net/foley-intros-penumbra-mezcal-a-single-palenque-espadin/) Foley Family Wines & Spirits (FFWS) announces the debut of Penumbra Mezcal – the first agave spirit created by Chip Tate, FFWS Master Distiller of Innovation, whose goal is to reframe the role of smoke in mezcal. Named for the moment during a solar eclipse “where light lingers at the edge of shadow,” Penumbra is distilled by the maestro mezcalero at a single Palenque in Santa Ana del Río, one of Oaxaca’s revered mezcal-producing villages, to the exclusive expression Tate developed for FFWS. ## [Who & What --](https://bevnews.net/who-what-226/) The Kopf Family, owners of St. Francis Winery & Vineyards, Sequoia Grove Winery, Résonance, and partners in Domaine Carneros with the Taittinger family, announces a leadership transition within its executive team. Bob Aldridge, who has served as Chief Financial Officer and Chief Operating Officer for 25 years, will retire following a distinguished career. Kimberly Benson will succeed him as Chief Financial Officer and Chief Operating Officer. Dana Macauley joins CIRQ/CHEV Estate as Director of ## [What I'm Reading --](https://bevnews.net/what-im-reading-29/) ***Thanks for reading. I'll be back tomorrow. – Joel*** --- ## --- ### Aperture Cellars Unveils Five New Fall Releases URL: https://bevnews.net/aperture-cellars-unveils-five-new-fall-releases/ Last updated: 2026-08-13T06:11:15.000Z **Aperture Cellars**, ranked number 14 on the World's 50 Best Vineyards list, has unveiled a five-wine Fall Release that captures Sonoma through a range of sites from the iron-rich hillsides of Alexander Valley to eight acres of own-rooted vines planted in 1912 beside the Russian River. This collection brings together some of Aperture's most acclaimed and limited-production wines. The complete release includes: **• 2023 Estate Farrow Ranch Cabernet Sauvignon ($150):** A 100 percent Cabernet Sauvignon from the estate’s steep, south-facing Block 12\. The 2023 vintage underwent two fermentations at different temperatures to build complexity before aging in 80 percent new French oak and concrete. **• 2024 Estate 1912 Blend ($85):** A co-fermented field blend from own-rooted, head-trained vines planted in 1912, featuring Zinfandel, Carignan, Petite Sirah, Grenache, Mourvèdre, Sémillon, Cabernet Franc, and several unidentified varieties. **• 2024 Estate Farrow Ranch Sauvignon Blanc ($80):** A 100-percent Sauvignon Blanc from Block 16, planted in the late 1980s in rich red volcanic soils. Vibrant, concentrated, and mineral-driven, it is exclusive to Wine Collective members. **• 2024 Cabernet Sauvignon ($70)**: Sourced with an emphasis on Alexander Valley’s volcanic hillside sites, offering intense black fruit and lengthy, velvety tannins. **• 2024 Bordeaux Red Blend ($55):** A Merlot- and Malbec-led blend with ripe red fruit, silky tannins, and elegant density. Available at [aperture-cellars.com](http://aperture-cellars.com/?ref=bevnews.net). ### Ste. Michelle Wine Estates Expands ESTIVAL with New Chenin Blanc URL: https://bevnews.net/ste-michelle-wine-estates-expands-estival-with-new-chenin-blanc/ Last updated: 2026-08-13T06:07:00.000Z **Ste. Michelle Wine Estates** launched **ESTIVAL Chenin Blanc**, the newest addition to ESTIVAL, a brand dedicated to aromatic white wines from Washington's Columbia Valley. Building on the successful debut of ESTIVAL Sauvignon Blanc in 2025, the new release further showcases the quality, diversity and growing momentum of Washington State white wines. The **2025 ESTIVAL Chenin Blanc** expands the brand's portfolio at a time of growing consumer interest in the varietal. As one of the fastest-growing white wine categories in the U.S., Chenin Blanc is a natural addition to the ESTIVAL lineup. **How It's Made:**The 2025 ESTIVAL Chenin Blanc is sourced from three Columbia Valley vineyard sites, each contributing unique character to the final blend. Fruit from **JMST Vineyard** provides ripe, opulent flavors, while **Andrews Horse Heaven Hills Vineyard** contributes balance and acidity. **Archie Den Hoed Vineyard** adds focused, mineral-driven character. Together, the sites create a wine that balances richness and freshness while expressing the Columbia Valley's warm days, cool nights, and diverse soils. Led by **Lacey Steffey**, Head Winemaker for ESTIVAL, the wine reflects the brand's high-touch approach to white winemaking. The blend was fermented in stainless steel, large-format oak oval vessels, and neutral barrels to build texture and complexity while preserving freshness and varietal character. **What They're Saying:** "Chenin Blanc is an incredibly versatile varietal that allows us to showcase both the freshness and layered complexity that Washington vineyards can deliver," said Steffey. "By blending fruit from multiple vineyard sites and utilizing a variety of fermentation vessels, we created a wine with beautiful texture, vibrant energy, and a balance of fruit, minerality, and acidity that makes it especially compelling at the table." "We created ESTIVAL to celebrate the extraordinary potential of Washington aromatic white wines, and Chenin Blanc is a natural next step for the brand," said **Perris Fiori,** VP of Marketing for Ste. Michelle Wine Estates. "The Columbia Valley offers ideal conditions for producing Chenin Blanc with both richness and freshness. As more consumers and sommeliers embrace the varietal, we're excited to showcase a Washington expression that is vibrant, textured, and distinctly reflective of this world-class winegrowing region." **On the Nose:** The **2025 ESTIVAL Chenin Blanc** offers aromas and flavors of pineapple, honeydew melon, vibrant tangerine, honeycomb, chamomile tea, green mango, and hints of lemon curd, finishing with a subtle flinty character and round, generous texture on the palate. **Availability:** Produced in limited quantities, the wine will focus primarily on on-premise placements beginning in summer 2026. ### Who & What -- URL: https://bevnews.net/who-what-226/ Last updated: 2026-08-13T05:58:41.000Z The **Kopf Family**, owners of **St. Francis Winery & Vineyards, Sequoia Grove Winery, Résonance**, and partners in **Domaine Carneros** with the Taittinger family, announces a leadership transition within its executive team. **Bob Aldridge**, who has served as Chief Financial Officer and Chief Operating Officer for 25 years, will retire following a distinguished career. **Kimberly Benson** will succeed him as Chief Financial Officer and Chief Operating Officer. **Dana Macauley** joins **CIRQ/CHEV Estate** as Director of Brand Experiences and Communications. For the past 13 years, she served as Managing Director of Auctions & Experiential Marketing at Sonoma County Vintners, where she launched the inaugural Sonoma County Barrel Auction in 2015 and directed the Sonoma County Wine Celebration, which has raised over $42 million since 2013 in support of more than 430 nonprofit organizations across the region. ### Classic Wines of Calif. to Rep Quintessential's National Portfolio in Calif. URL: https://bevnews.net/classic-wines-of-calif-to-rep-quintessentials-national-portfolio-in-calif/ Last updated: 2026-08-13T05:28:45.000Z A "significant portion" of Quintessential's California wholesale business will transition to Classic Wines of California, effectively tripling the sales resources supporting the portfolio in the state, effective Sept. 1. Under the new structure, Quintessential will become a supplier to Classic Wines for most of its national portfolio in California, giving those brands access to Classic's statewide sales and distribution network and established relationships with chains and key accounts. "This partnership gives us the opportunity to dramatically expand our reach in California while staying focused on what Quintessential does best: building exceptional wine brands and strong, lasting relationships with our suppliers and customers," said **Dennis Kreps**, co-owner of Quintessential. "Classic brings tremendous scale and reach across California, while Quintessential brings an outstanding fine wine portfolio, deep connections within the fine wine community and a highly experienced team. Together, we can create a stronger platform for our suppliers, customers and future growth," he added. **Casey Tedd**, Chief Commercial Officer of **Bronco** and President of Classic Wines of California, said: "Quintessential has built an impressive portfolio and a reputation for bringing distinctive, high-quality wines to the U.S. market. We see a tremendous opportunity to bring those wines to more customers across California. The combination of our teams, relationships and capabilities gives us a strong foundation to grow these brands and deliver even greater value to the market." ### Canada Mulls End to Bans on U.S. Alcohol in Trade Talks with U.S. URL: https://bevnews.net/canada-mulls-end-to-bans-on-u-s-alcohol-in-trade-talks-with-u-s/ Last updated: 2026-08-13T05:14:34.000Z The possible end to provincial bans on sales of U.S. alcohol is part of a package of concession Canada's federal government is considering to avoid President Trump's 50% tariffs on top of existing tariffs. The new tariffs are to take effect in about two weeks. But there's a catch; The alcohol bans were put in place by the provincial governments and they don't have to go along. “The provinces individually took those decisions in response to a series of tariffs that were put in place, and also threats to our sovereignty. Those measures have been supported by provincial citizens … the decision to change that, first and foremost, will be taken by the provinces themselves, each individually, and should only be taken, in my judgement, as part of an overall agreement and that’s what we will work to accomplish,” Canadian Prime Minister Mark Carney said. “The sale of alcohol falls exclusively under the Quebec government,” a spokesperson for Quebec's finance minister said in a French statement. “It’s Quebec, and only Quebec, that will make a decision.” ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-29/ Last updated: 2026-08-13T05:19:50.000Z ## [2,200-year-old alcohol found sealed inside ancient tomb — and there's nearly a gallon of it](https://www.foxnews.com/food-drink/2200-year-old-alcohol-found-sealed-inside-ancient-tomb-theres-nearly-gallon?ref=bevnews.net) Clear, light blue-green liquid had no noticeable odor, researchers say. (Fox News) ## [A Coastal Path Fit for a King, Now Open to All](https://www.nytimes.com/2026/08/12/travel/paul-theroux-king-charles-england-coast-path.html?unlocked%5Farticle%5Fcode=1.5FA.oEdU.kq4ubmWwCAMm&smid=url-share&ref=bevnews.net) Paul Theroux traced the British coastline in 1982 for his book “The Kingdom by the Sea.” This year he walked parts of the new King Charles III England Coast Path, a continuous route along the country’s seashore. (New York Times) ## [Roman shipwreck with 500 amphorae found off coast of Sicily](https://www.theguardian.com/science/2026/aug/10/roman-shipwreck-with-500-amphorae-found-off-coast-of-sicily?ref=bevnews.net) Discovery of 2,100-year-old vessel hailed as ‘one of the most important underwater archaeological discoveries of recent years’ (The Guardian) ### Wine Closure Maker Lays Off 66 from Modesto Plant URL: https://bevnews.net/wine-closure-maker-lays-off-66-from-modesto-plant/ Last updated: 2026-08-13T04:05:39.000Z "When all the world is scratching for gold," Leland Stanford (or was it Mark Twain) is reported to have said, "sell picks and shovels." But when business shrinks, even the seller of picks and shovels feels the pain. And so it is for 66 employees of G-3 Enterprises who make wine closures at a plant in Modesto, Calif. The wine business is contracting, and businesses supporting the wine business will contract, too. G-3 was founded by third generation members of the Gallo family, which has its main winery near the beverage closure plant. G-3 also does labels and bottling for beverage producers, as well as warehousing and hauling across several industries. ### This 1800 Tequila Collectible is Worrth $11,000 -- And Only 50 Are Availabile URL: https://bevnews.net/this-1800-tequila-collectible-is-worrth-11-000-and-only-50-are-availabile/ Last updated: 2026-08-13T03:50:24.000Z **1800 Tequila** has unveiled Mono Laberinto Doble, the latest release from its Colección series, priced at $11,000 and limited to just 50 pieces worldwide. Designed by the late Mexican surrealist Pedro Friedeberg, the sculptural decanter reflects 1800 Tequila and Friedeberg’s shared celebration of Mexican art, culture and craftsmanship. Drawing on Friedeberg’s early encounters with architecture, the design takes the form of pyramids in an ode to Mexico’s Mayan heritage. With just 50 pieces produced worldwide, each decanter is accompanied by an official art certificate, affirming its place as a true collectible and a tribute to Friedeberg's lasting influence and legacy. "Pedro's work has always existed at the intersection of imagination, identity, and heritage, and this latest iteration for the 1800 Colección Tequila series is no different," said **Patrick Charpenel, Executive Director of El Museo del Barrio**. "Mono Laberinto Doble is more than a collectible; it is a tribute to the maestro's legacy and a representation of the longtime connection between 1800 Tequila and Mexican artistry." The new release is featured in [*The Art of Tequila: Spirit of Mexico*](https://www.assouline.com/products/the-art-of-tequila-spirit-of-mexico?ref=bevnews.net)*,* a luxury book published by *Assouline*, exploring the connection between tequila, Mexican art, culture, and craftsmanship. The latest 1800 Colección Tequila is currently available as a limited collectible at [1800Tequila.com](http://1800tequila.com/?ref=bevnews.net). *The Art of Tequila* is available for purchase from [Assouline](https://www.assouline.com/products/the-art-of-tequila-spirit-of-mexico?ref=bevnews.net). ### Foley Intros Penumbra Mezcal: A Single-Palenque Espadín URL: https://bevnews.net/foley-intros-penumbra-mezcal-a-single-palenque-espadin/ Last updated: 2026-08-13T03:41:00.000Z [Foley Family Wines & Spirits](https://tracking.us.nylas.com/l/a362da9421584e3581fb9da755173152/3/1e5b7e14ed81e183071b71efefd2e9cd36889dd5a1944057c541c155048d3cd1?cache%5Fbuster=1786569584&ref=bevnews.net) (FFWS) announces the debut of [Penumbra Mezcal](http://www.penumbramezcal.com/?ref=bevnews.net) – the first agave spirit created by Chip Tate, FFWS Master Distiller of Innovation, whose goal is to reframe the role of smoke in mezcal. Named for the moment during a solar eclipse “where light lingers at the edge of shadow,” Penumbra is distilled by the maestro mezcalero at a single Palenque in Santa Ana del Río, one of Oaxaca’s revered mezcal-producing villages, to the exclusive expression Tate developed for FFWS. In the foothills of the Sierra Juárez with elevations of nearly 4,000 feet, agaves mature slowly, developing concentrated, herbaceous complexity. To produce Penumbra, Espadín agaves are machete-chopped and very closely trimmed; tahona-crushed; fire-roasted; then distilled over open-wood flame. Tate’s expertise in blending distilling traditions and innovation to craft respected whiskies like Balcones and the recently released [Ampersand](https://tracking.us.nylas.com/l/a362da9421584e3581fb9da755173152/4/1c32113d86aba3958e7eec47040cfb13100b3416d2d843cf2a178fd214a71836?cache%5Fbuster=1786569584&ref=bevnews.net) and [Gambit No. 6](https://tracking.us.nylas.com/l/a362da9421584e3581fb9da755173152/5/b82320297fbc757898b32df29722141fb07171c8337ef180237d6fc1d0fac81f?cache%5Fbuster=1786569584&ref=bevnews.net) shapes Penumbra’s profile. Drawing on his extensive knowledge of wood and smoke, Tate designed the expression to deliver layered complexity, defined by a measured smokiness and a clean, mineral‑driven finish. Working to Tate’s specification, the palenque’s production choices include: - **Encino wood pit-roasting:** Instead of traditional mesquite, Penumbra uses local Encino, a slow-burning live oak that produces a rounder, charcoaled wood-smoke profile with less sharpness. - **Three-day “low and slow” controlled roast:** The agaves are introduced only after the initial harsh smoke from the fire pit has dissipated, enabling a cleaner, more subtle infusion of flavor. - **Post-roast selection:** Carefully trimming and removing over-charred agave to reduce bitterness and ensure clean, balanced smoke in the final spirit. - **Precision distillation cuts:** Tighter cuts isolate the cleanest portion of the spirit, eliminating heavy, tarry notes. As Master Distiller for Innovation at Foley Family Wines & Spirits, Tate is inspired to find new ways to combine and elaborate on old traditions, as demonstrated in Penumbra mezcal*.* “Smoke is one of the most important but ethereal elements in mezcal,” says Tate. “The flavors of pit roasting are so foundational to what mezcal is – but the balance is important. So, the agave must be roasted just right and well-trimmed to yield an elegant, nuanced smoke*.* My aim with Penumbra was to balance and control the smoke to complement the ripe, bright agave—not dominate it.” Bottled at 46% ABV, Penumbra is a higher proof mezcal, offering notes of roasted agave, grilled honeydew, grapefruit zest, peppercorn, salinity, and white chocolate, all anchored by a refined, elegant smoke. Exceptionally versatile, Penumbra is an accessible entry point for newcomers to the category and a sophisticated staple for connoisseurs. Penumbra can be enjoyed neat or to elevate cocktails from a Mezcal Margarita to an Oaxacan Old Fashioned. "The mezcal category continues to demonstrate strong momentum, growing 5.1%\* as more consumers discover the depth, authenticity, and craftsmanship that define the spirit,” said Jason Daniel, CMO of Foley Family Wine & Spirits. “As interest in premium agave spirits expands, we see a significant opportunity to introduce drinkers to innovative mezcal expressions that remain rooted in tradition. This launch reflects our commitment to investing in the category's future and sharing the rich heritage of mezcal with an evolving audience,” added Daniel. Penumbra has earned early acclaim, receiving Double Gold and 95 Points at the 2025 Tequila & Mezcal Challenge. It is available at retailers nationally (SRP $45) and online at [www.penumbramezcal.com](http://www.penumbramezcal.com/?ref=bevnews.net). ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-43/ Last updated: 2026-08-12T10:00:01.000Z ***Good Morning and Happy Wednesday, August 12, 2026.*** ## [Moderate Wine Drinkers' Risk of Cardiovascular Death 21% Lower Than Abstainers](https://bevnews.net/moderate-wine-drinkers-risk-of-cardiovascular-death-21-lower-than-abstainers/) A just-reported massive study find that moderate wine drinkers had a 21% lower risk of cardiovascular death compared with people who rarely or never drank. The study also found: \* Heavy drinking increased the risk of death regardless of beverage type. \* Surprisingly, beer, cider, and spirits were linked to higher mortality. The findings, based on data from more than 340,000 adults in Britain, support earlier evidence suggesting that lower alcohol consumption is generally better for health. ## [7 in 10 Canadians Say Keep U.S. Alcohol Off Our Retail Shelves](https://bevnews.net/7-in-10-canadians-say-keep-u-s-alcohol-off-our-retail-shelv/) If President Trump is hoping higher tariffs will lead Canadians to pressure their government to cave into his latest trade demands, they are sadly mistaken. That may not be bad news for the Trump Administration – the President himself seems not to care how his actions affect ordinary Americans – but it's certainly bad news for the American beer, wine and spirits industries which would very much like those tariffs removed. In response to President Trump's imposition of 50% tariffs on certain Ca ## [Analysis: Trump's Fundamental Miscalculation on Tariffs](https://bevnews.net/analysis-trumps-fundamental-miscalculation-on-tariffs/) The Abacus Data poll above reveals President Trump's fundamental miscalculation: He appears to believe that he can bully anyone to do anything he wants--if he just tightens the screws enough. And while that may be true for Republicans in Congress, it's universally not true for people anywhere. When people believe their country is under attack, they rally behind their government. It makes no difference whether that attack is military or economic. And while Trump and U.S. liberals may believe that . . . ## [Treasury Wine Fallows Vineyards, Sets Sales, Cuts Book Value of U.S. Operations 32%](https://bevnews.net/treasury-wine-fallows-vineyards-sets-sales-cuts-book-value-of-u-s-operations-32/) Treasury Wine Estates' $394 million post tax write-down in its U.S. business, on top of wiping out $687.4 million of goodwill in June, resulting in non-cash write downs totaling A$1.33 billion carries an unmistakable message: Treasury doesn't expect a turnaround in the U.S. wine market anytime soon. What else does it mean? It means TWE CEO Sam Fischer is following the old Wall Street adage of getting all the bad news out in one fiscal year. That way, next year's results will look a lot better. ## [Crown Royal's Flavored Whiskies Inspire a Juicy Couture Line](https://bevnews.net/crown-royals-flavored-whiskies-inspire-a-juicy-couture-line/) Crown Royal and Juicy Couture have come together for a limited-edition collaboration inspired by Crown Royal Regal Apple, Crown Royal Peach and Crown Royal Blackberry Flavored Whiskies. Merging the brand's award-winning flavored whiskies with Juicy Couture's Y2K style, the collection reimagines the iconic purple bag through Juicy Couture's signature velour and rhinestones, introducing limited-edition packaging, collectible bottle bags and matching velour tracksuits. ## [What I'm Reading --](https://bevnews.net/what-im-reading-28/) - Is the Three-Tier System Having Its Day of Reckoning? - The Science Behind Disease-Resistant Wine Grapes - “Farm Like The World Depends on It" ***Thanks for reading. I'll be back tomorrow. – Joel*** --- ## --- ### Crown Royal's Flavored Whiskies Inspire a Juicy Couture Line URL: https://bevnews.net/crown-royals-flavored-whiskies-inspire-a-juicy-couture-line/ Last updated: 2026-08-12T04:27:22.000Z [Crown Royal](https://message.prnewswire.com/ls/click?upn=u001.8CiUkFrLGqa7ynIpBWoM0v7EmeVPMGXDVN-2B7-2BRaQiLq7kUvVaLkXbTmmxlqtrncTpupQ59dRdDKfbEnE25Fay1M3S-2FsCMKPFE0VXMLSi2kpHbPxKaIZMjD-2BBZWOQHzoAsuEFVwLq9JEpZJ33tfBo0ly1Oc4xKgrTvCoI6C5kuK4-3DAtMO%5FlWIM2rdBAO4SBH9pLlrJN9jK9mrelk4Ja1TrTncw185ZbddT7H5C04pmkFdAei-2F-2FnBC0wuMnJnaWXD8cJeOttoikMg7FUtYZtm-2FSPd3HumHICQKt8Pdv6lTxr5tx7uREP3LcjpbykEY6LKPMaGzXFbJpnKbGw0hV2VAf0ayHkeeshm1Cd9UBtegis87ZjD-2BmRux8wEgVnB-2FSOaYpR0pguvGoJnI-2BEP6r5mzRuG7JKrD92NwCc76gEt3AMbGv7SMsaFVYQzu2L9Jo2cjgpCOyUl0DECP6FAJo4SP9gKb642X6nmR0LW7ZZ0UMVxB-2F6jWNhJwjF7tbLQeLoeHfUcESsBAMW-2FBm09tNGkSRN4KkrqY-3D&ref=bevnews.net) and [Juicy Couture](https://message.prnewswire.com/ls/click?upn=u001.8CiUkFrLGqa7ynIpBWoM0v7EmeVPMGXDVN-2B7-2BRaQiLq7kUvVaLkXbTmmxlqtrncTpupQ59dRdDKfbEnE25Fay03eC0t1GSdkGa5r9maIrgvD8cr2D9XnLWnzmwJJOQg4RxCz-2BWOan1A3AtVSZtVFBNQasFt2YGqZf0FrUVsUpzZWJgyr8FpwfF7odnJgAkDZpD4P%5FlWIM2rdBAO4SBH9pLlrJN9jK9mrelk4Ja1TrTncw185ZbddT7H5C04pmkFdAei-2F-2FnBC0wuMnJnaWXD8cJeOttoikMg7FUtYZtm-2FSPd3HumHICQKt8Pdv6lTxr5tx7uREP3LcjpbykEY6LKPMaGzXFbJpnKbGw0hV2VAf0ayHkeeshm1Cd9UBtegis87ZjD-2BmRux8wEgVnB-2FSOaYpR0pgui5F36ddXjAdEJy7JdB70if5-2F2daYnEQNTIgX-2BJmZMePp0xhQt4poDmcOjugBjPvoFUMpLvD6Q1kj4MwPUNQ4tP7YLvMl25Rqe2i6bkGsAgz3iHL8K-2BaM7olo9SxRJcQPR3B-2B19pC1LjUqF-2BZABEaeI-3D&ref=bevnews.net) have come together for a limited-edition collaboration inspired by Crown Royal Regal Apple, Crown Royal Peach and Crown Royal Blackberry Flavored Whiskies. Merging the brand's award-winning flavored whiskies with Juicy Couture's Y2K style, the collection reimagines the iconic purple bag through Juicy Couture's signature velour and rhinestones, introducing limited-edition packaging, collectible bottle bags and matching velour tracksuits (Hoodie and Track Pants) in three custom flavor-inspired colorways. The Crown Royal x Juicy Couture limited-edition collection includes: - **Crown Royal x Juicy Couture Velour Bag:** Crown Royal's iconic purple bag gets the Juicy Couture treatment through signature velour, rhinestone embellishments and three custom colorways inspired by Crown Royal Regal Apple, Crown Royal Peach and Crown Royal Blackberry Flavored Whiskies: Regal Apple Green, Peach Orange and Blackberry Pink, created exclusively for the collaboration. - **Crown Royal x Juicy Couture Big Bling Velour Hoodie:** A Juicy Couture staple reimagined with Crown Royal's signature crown and pillow details, finished with sparkling rhinestone embellishments and available in custom colors Regal Apple Green, Peach Orange and Blackberry Pink. - **Crown Royal x Juicy Couture Big Bling Velour Track Pants:** Matching track pants in custom colors Regal Apple Green, Peach Orange and Blackberry Pink, featuring dazzling Crown Royal and Juicy Couture rhinestone logos, for the ultimate Y2K-inspired look. Through this partnership, Crown Royal is proud to support RAISEfashion, a 501(c)(3) nonprofit dedicated to empowering emerging voices and underrepresented talent in the fashion industry. Crown Royal is committing a donation of $75,000 to RAISEfashion, including 100% of net proceeds from sales of the Crown Royal x Juicy Couture hoodie and track pants, to help shape the future of the industry by breaking down barriers through the collaborative sharing of time, resources and connections for designers from communities historically excluded from fashion. The Crown Royal x Juicy Couture collectible bottle bags will be available at [select retailers nationwide](https://message.prnewswire.com/ls/click?upn=u001.8CiUkFrLGqa7ynIpBWoM0v7EmeVPMGXDVN-2B7-2BRaQiLq7kUvVaLkXbTmmxlqtrncTpupQ59dRdDKfbEnE25Fay7tHYbKk7vSPPLos7is2kb73l2zlpuBNlYXW9ieRsnM4MTWS1f2UGtREaNG3NZjoW988ZJ89N33wViwh5IIM6a6N3GhVLbQzYLC1iOmzpElOhswDb5A1lhhPBKVPony-2B8lzqckzLjROeiIC86mMZpJKr8MDf2Pp12-2BjRWl6IsjA6wvwN%5FlWIM2rdBAO4SBH9pLlrJN9jK9mrelk4Ja1TrTncw185ZbddT7H5C04pmkFdAei-2F-2FnBC0wuMnJnaWXD8cJeOttoikMg7FUtYZtm-2FSPd3HumHICQKt8Pdv6lTxr5tx7uREP3LcjpbykEY6LKPMaGzXFbJpnKbGw0hV2VAf0ayHkeeshm1Cd9UBtegis87ZjD-2BmRux8wEgVnB-2FSOaYpR0pgujtkBJQAxKduJK6At7Vi-2FjUO2uiSCm0J1mJEnfReP7NOygGHc3JbM3ccQ4c-2F6RXJ5-2BKMYIs-2BZOMleWwIRlO2YLIbC66t5Dl-2FZq3FiwQTvCVOKkhyUohZWHm5eYSjj71Kikt1gcn2MhSX-2Bg7rjxew8PI-3D&ref=bevnews.net), while the limited-edition tracksuits will be available at [CrownRoyal.com](https://message.prnewswire.com/ls/click?upn=u001.8CiUkFrLGqa7ynIpBWoM0v7EmeVPMGXDVN-2B7-2BRaQiLq7kUvVaLkXbTmmxlqtrncTpupQ59dRdDKfbEnE25Fay4TJ9ezZ-2BW8q3bK9hQyETPy46Wfu8tbpaVogFectKCQPo3vQOx3UMhiKL8caB058nuFv4wsiITANfENi6KUu2GPyvtOxqnDlsR1Vajfge9uHZg-2BNIYfeyrgvUVmAV5kJUw-3D-3DfRwP%5FlWIM2rdBAO4SBH9pLlrJN9jK9mrelk4Ja1TrTncw185ZbddT7H5C04pmkFdAei-2F-2FnBC0wuMnJnaWXD8cJeOttoikMg7FUtYZtm-2FSPd3HumHICQKt8Pdv6lTxr5tx7uREP3LcjpbykEY6LKPMaGzXFbJpnKbGw0hV2VAf0ayHkeeshm1Cd9UBtegis87ZjD-2BmRux8wEgVnB-2FSOaYpR0pgukIqB4bqANyfoWlpvdDG1ZNTTVJ69AFV8OqvM869slxQwrz1P28OUWgrUgQdg7kqaFQUKRhqQt-2FbC-2BuiH8rEDykLuGk9jJDA-2FOdrZZzhGF0lJvEwKpiTx-2FfOJb4nBYIis4v14zPy-2FsVY-2FA3gyZwEQkI-3D&ref=bevnews.net) while supplies last. ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-28/ Last updated: 2026-08-12T04:22:02.000Z ## [Is the Three-Tier System Having Its Day of Reckoning?](https://irishliquorlawyer.com/liquor-industry-insights/is-the-three-tier-system-having-its-day-of-reckoning/?%5Fbhlid=5c89d3bc55435e199f035401eb10af51123882ff&ref=bevnews.net) In no other industry could you pass a law requiring a seller to be paid within 30 days, while leaving the product they bought upstream with no timely payment at all. (Irish Liquor Lawyer). ## [The Science Behind Disease-Resistant Wine Grapes](https://daily.sevenfifty.com/the-science-behind-disease-resistant-wine-grapes/?%5Fhsenc=p2ANqtz-9kEviidiXEYvV4JNez4U7ss-mrRuV-L2ZYHkjZ%5F0viUcatMZ1NhCFmBXArx8mTxJIIdQcTTp0Cv-XaZSAWafgbw44KQA&%5Fhsmi=432446492&ref=bevnews.net) Fungus-resistant hybrid grape varieties, known as PIWIs, are evolving through advances in breeding, offering growers new options in a changing climate (Seven-Fifty Daily) ## [“Farm Like The World Depends on It” – Why Paso Robles Growers Are Choosing Regenerative Organic Farming](https://pleasethepalate.com/farm-like-the-world-depends-on-it-why-paso-robles-growers-are-choosing-regenerative-organic-farming/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=48b1fc27be-EMAIL%5FCAMPAIGN%5F2026%5F08%5F10%5F09%5F51%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F-1eae01840d-64817897) After walking vineyards, talking with growers and winemakers, and seeing regenerative farming in practice, I understood that cathcy slogan reflected a philosophy shared by every winery I visited – a belief that farming isn’t just about producing great grapes today, but about leaving healthier soils, stronger vineyards, and a more resilient ecosystem for future generations. (Please the Palate) ### Analysis: Trump's Fundamental Miscalculation on Tariffs URL: https://bevnews.net/analysis-trumps-fundamental-miscalculation-on-tariffs/ Last updated: 2026-08-12T04:14:09.000Z The Abacus Data poll above reveals President Trump's fundamental miscalculation. He appears to believe that he can bully anyone to do anything he wants--if he just tightens the screws enough. And while that may be true for Republicans in Congress, it's universally not true for people anywhere. When people believe their country is under attack, they rally behind their government. It makes no difference whether that attack is military or economic. And while Trump and U.S. liberals may believe that people will rise up to overthrow their government if economic conditions get too difficult, that too is not true. The explains why the Russian people have tolerated four years of Putin's war on Ukraine, why the Iranian mullahs remain in power despite Trump's intense bombing campaign. It was true during World War II – neither Japan nor Russia quit until they were militarily defeated and occupied. It's a fundamental misunderstanding of human nature. Trump is not the first president to fundamentally misunderstand human nature. President John F. Kennedy was the first president to use economic sanctions on a foreign government and its people as a permanent, aggressive, peacetime foreign policy weapon. They don't work. Sanctions President Kennedy imposed on Cuba more than 60 years ago have failed to dislodge the communist regime. The people have suffered tremendously, but there's been no uprising. Sanctions against Iran, imposed in the 1970s by President Jimmy Carter have not forced out Tehran's theocratic rulers, but they have pushed the country to forge close alliances with Russia and China. More than 20 years of U.S. sanctions didn't dislodge Bashar al-Assad from Syria. A lightning military offensive by opposition forces ended a 14-year civil war and sent him fleeing to Moscow where he was granted asylum. What sanctions have done is push autocratic regimes into black market trading, empowered criminal networks and gangs of smugglers. Now China is leading U.S adversaries in finding ways around the U.S. economic penalties. To be sure, sanctions have paid off sometimes. They helped bring an end to South Africa's apartheid region and helped overthrow the Serbian dictator Slobodan Milosevic. The difference between President Trump and prior presidents is they did not use tariffs to try to force other nations to do what the U.S. administration wanted, and they haven't been used against U.S. friends or members of NATO. There's no reason to think Canada will cave to Trump's tariffs, so U.S. beer, wine and spirits will remain off Canadian store shelves at least until the end of his presidency. And who is this hurting every day? U.S. producers, their employees and their suppliers. ### 7 in 10 Canadians Say Keep U.S. Alcohol Off Our Retail Shelves URL: https://bevnews.net/7-in-10-canadians-say-keep-u-s-alcohol-off-our-retail-shelv/ Last updated: 2026-08-12T03:08:23.000Z If President Trump is hoping higher tariffs will lead Canadians to pressure their government to cave into his latest trade demands, they are sadly mistaken. That may not be bad news for the Trump Administration – the President himself seems not to care how his actions affect ordinary Americans – but it's certainly bad news for the American beer, wine and spirits industries which would very much like those tariffs removed. In response to President Trump's imposition of 50% tariffs on certain Canadian products, 69% of Canadians living in British Columbia, Manitoba, Ontario, and Atlantic Canada say their provincial government should keep the restrictions on American alcohol in place, according to a poll by Abacus Data. Abacus is a leading Canadian polling organization. Only 19% want American products returned to store shelves, while 11% are unsure. That support remains strong even when respondents are told the restrictions could provoke further U.S. retaliation. Support extends across every region included in the survey. It is highest in British Columbia at 72%, followed by Ontario and Atlantic Canada at 69%, and Manitoba at 63%. Over 1 in 2 believe American alcohol should remain off Canadian shelvess until the U.S. removes Trump's tariffs on Canada. This helps explain why the alcohol restrictions remain politically durable. Most residents do not appear to see them as symbolic gestures that should be abandoned under pressure. Instead, many view them as leverage that should remain in place until the underlying trade dispute is resolved. The appetite to stand firm extends beyond alcohol. Sixty-three percent say Canada should resist U.S. pressure even if doing so creates economic costs for Canadians. Twenty-seven percent prefer de-escalation, even if that means dropping countermeasures such as the alcohol restrictions. Age matters more than region. Support rises from 60% among those aged 30 to 44 to 78% among people aged 60 and over. The political differences are substantial. More than eight in ten Liberal and NDP voters support keeping the restrictions, at 83% and 84% respectively. Conservative voters are more divided, but a majority, 53%, still wants the restrictions maintained. One third would lift them. ### Moderate Wine Drinkers' Risk of Cardiovascular Death 21% Lower Than Abstainers URL: https://bevnews.net/moderate-wine-drinkers-risk-of-cardiovascular-death-21-lower-than-abstainers/ Last updated: 2026-08-12T02:40:21.000Z A just-reported massive study find that moderate wine drinkers had a 21% lower risk of cardiovascular death compared with people who rarely or never drank. The study also found: - Heavy drinking increased the risk of death regardless of beverage type. - Surprisingly, beer, cider, and spirits were linked to higher mortality. The findings, based on data from more than 340,000 adults in Britain, support earlier evidence suggesting that lower alcohol consumption is generally better for health. They also offer a closer look at how low and moderate drinking may be associated with different outcomes depending on whether people consume wine, beer, cider or spirits. The research was presented at the American College of Cardiology's annual scientific session. "These results come from the general population, and in certain high-risk groups, such as people with chronic diseases or cardiovascular conditions, the risks could be even higher," said Zhangling Chen, MD, PhD, a professor at the Second Xiangya Hospital, Central South University in China and the study's senior author. **Tracking Alcohol Intake and Mortality** Researchers examined drinking habits and mortality data from 340,924 adults who took part in the UK Biobank study between 2006 and 2022\. Participants completed a dietary questionnaire when they entered the study, and researchers placed them into four groups according to how much pure alcohol they consumed each day and week. A 12-ounce can of beer, a 5-ounce glass of wine, and a 1.5-ounce shot of spirits each contain about 14 grams of pure alcohol. People consuming less than 20 g (about 1.5 standard drinks) per week were classified as never or occasional drinkers. Men consuming between 20 g per week and 20 g per day and women consuming between 20 g per week and 10 g per day were considered to have low alcohol consumption. Daily consumption of 20 g to 40 g (about 1.5 to three standard drinks) for men and 10 g to 20 g for women was considered moderate. Daily consumption of more than 40 g (about three drinks) for men and 20 g (about 1.5 drinks) for women was considered high. Researchers followed participants' health outcomes for more than 13 years on average. **Heavy Drinking Linked to Higher Death Risk** Compared with people who never drank or drank only occasionally, those in the high consumption group were 24% more likely to die from any cause. They were also 36% more likely to die from cancer and 14% more likely to die from heart disease. At low and moderate levels of drinking, a different pattern emerged depending on the type of alcohol consumed. Spirits, beer and cider were associated with a significantly greater risk of death, while similar levels of wine consumption were associated with a significantly lower risk. The contrast was also seen in deaths from cardiovascular disease. Moderate wine drinkers had a 21% lower risk of dying from cardiovascular disease compared with never or occasional drinkers. In contrast, even low levels of spirits, beer or cider consumption were associated with a 9% higher risk of cardiovascular death compared with drinking never or occasionally. "Our findings help clarify previously mixed evidence on low to moderate alcohol consumption," Chen said. "These findings can help refine guidance, emphasizing that the health risks of alcohol depend not only on the amount of alcohol consumed, but also on the type of beverage. Even low to moderate intake of spirits, beer or cider is linked to higher mortality, while low to moderate intake of wine may carry lower risk." **Why Wine May Show a Different Pattern** Several factors could help explain why the results differed by beverage type, according to the researchers. Red wine contains compounds such as polyphenols and antioxidants, which may provide cardiovascular benefits, Chen said. Drinking habits and lifestyle may also play an important role. Wine is more often consumed with meals and tends to be favored by people with higher-quality diets and healthier behaviors overall. Spirits, beer and cider are more commonly consumed outside of meals and were associated with poorer overall diet quality and other lifestyle risk factors. "Taken together, these factors suggest that the type of alcohol, how it is consumed and the associated lifestyle behaviors all contribute to the observed differences in mortality risk," Chen said. **Important Limitations of the Study** The researchers adjusted their analysis for a wide range of factors, including demographics, socioeconomic status, lifestyle, cardiometabolic factors and family history of diabetes, cardiovascular disease and cancer. Still, the study was observational, which means it cannot establish that a particular type of alcohol directly caused the differences in mortality risk. The researchers said high-quality randomized trials could help clarify the health effects of alcohol consumption. Alcohol intake was also based on participants' self-reported drinking habits at the beginning of the study, so the analysis did not account for changes in alcohol consumption over time. In addition, UK Biobank participants tend to be healthier than the population overall, which could limit how broadly the findings apply. Despite those limitations, the large number of participants and the long follow-up period gave the study substantial statistical power. Researchers said the findings provide a more detailed and nuanced view of alcohol and health than many earlier studies by examining both the amount and type of alcohol consumed across several mortality outcomes. ### Treasury Wine Fallows Vineyards, Sets Sales, Cuts Book Value of U.S. Operations 32% URL: https://bevnews.net/treasury-wine-fallows-vineyards-sets-sales-cuts-book-value-of-u-s-operations-32/ Last updated: 2026-08-12T02:08:41.000Z **Treasury Wine Estates'** $394 million post tax write-down in its U.S. business, on top of wiping out $687.4 million of goodwill in June, resulting in non-cash write downs totaling A$1.33 billion carries an unmistakable message: Treasury doesn't expect a turnaround in the U.S. wine market anytime soon. . What else does it mean? It means TWE CEO Sam Fischer is following the old Wall Street adage of getting all the bad news out in one fiscal year. That way, next year's results will look a lot better – if not great. It doesn't mean, as one U.S. media outlet suggested, the TWE is planning to exit the U.S. Why? Two reasons: First, TWE's U.S. luxury brands – DAOU, Frank Family Wines and Beringer/Beaulieu Vineyard – are profitable. Second, we asked TWE if it planned to exit the U.S. The response: "We remain confident in the long-term outlook for the luxury wine segment in the U.S. and in the continued strength of our priority luxury brands, led by DAOU, Frank Family Vineyards and Stags' Leap." Third, in announcing its proactive measures, CEO Fischer said: "The underlying momentum in our business remains positive, with our key brands delivering depletions growth ahead of their categories, led by Penfolds, DAOU and Frank Family Vineyards, and we expect to report F26 EBITS ahead of the guidance we shared in June.” (DAOU and Frank Family Vineyards are based in the U.S.) Everyone knows why TWE is acting: Grape prices are too low, which means TWE can buy grapes cheaper than it can produce them. So it is fallowing its own vincyards on California's North Coast. It is also writing down inventory, primarily bulk wine, which TWE expects to manage through sale into bulk markets and internal reclassification. None of that means it is leaving the U.S. "The Americas strategic review has highlighted a supply imbalance particularly in the North Coast, which we are taking proactive steps to address immediately," TWE told us. In Wall Street terms, TWE is cutting its losses and letting its profits run. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-42/ Last updated: 2026-08-11T10:00:19.000Z ***Good Morning and Happy Tuesday, August 11, 2026.*** ## [The 4 Steps Diageo's Top Marketer Is Taking to Reposition Portfolio for Growth](https://bevnews.net/diageo-2/) Cristina Diezhandino, Chief Marketing Officer at Diageo, began her Capital Markets Day presentation by saying that value optimization is not changing. Premiumization remains integral to the company's strategy. and will not change. It is a value creator, she said. But there are four things that are different from what Diageo has done in the past. \* The first is an ability to map each category not only by pricing but also by the drivers of choice. \* The second is that each product has a clear ## [Total Alcohol Sales Pressured; Spirits Closes Gap with Beer; RtDs Win Again](https://bevnews.net/total-alcohol-sales-pressured-spirits-closes-gap-with-beer-rtds-win-again/) Total alcohol dollar sales reached $8.58 billion in the four weeks ended Aug. 1, down 3.5% from a year earlier, according to NIQ, while case volume fell 5% to close 169.7 million cases. On a weekly basis, dollar sales marginally decreased, falling 1.1% to $2.1 billion from the week ended July 25th. "The sequential decline underscores the category's ongoing challenges, as the industry looks to capitalize on remaining summer drinking occasions to help stabilize performance heading into the late-s ## [Napa Valley Vintner Sued for Smoke Damage that Ruined 2025 Harvest](https://bevnews.net/napa-valley-vintner-sued-for-smoke-damage-that-ruined-2025-harvest/) Jayson Woodbridge and his company, Hundred Acre Wines, are being sued by Outpost Wines, Laelius Winegrowing and Impensata Wines over smoke taint from a 2025 wildfire that ruined harvests from their vineyards on Howell Mountain. After the fire, regional crop losses were estimated at $65 million or more. ## [Hard Truth Distilling Co. to release Master Distiller's Reserve Dark Roast Rye](https://bevnews.net/hard-truth-distilling-co-to-release-master-distillers-reserve-dark-roast-rye/) Hard Truth Distilling Co. announces the release of its third 2026 Master Distiller's Reserve whiskey: Dark Roast Rye. The whiskey will be the featured release at Hard Truth's Harvest Festival on Saturday, Sept. 26\. The new rye features the award-winning Chocolate Malt Rye (RW-3) and Caramel Malt Rye (RW-4) mash bills showcased in previous Master Distiller's Reserve expressions. "By combining our award-winning Caramel Malt Rye and Chocolate Malt Rye, the caramel malted barley and chocolate malt ## [Bota Box Introduces Napa Valley Cabernet Sauvignon in a 1.5-Liter Box](https://bevnews.net/bota-box-introduces-napa-valley-cabernet-sauvignon-in-a-1-5-liter-box/) The 1.5-liter box contains the equivalent amount of two 750-milliliter bottles and carries a suggested retail price of $20, making it an exceptional value for Napa Valley Cabernet Sauvignon. Bota Box winemaker Alicia Ysais relied on extensive trial blending of select lots from recent Napa Valley vintages to craft a wine of typicity and character that's ready to drink upon release. "With its generous cherry and blackberry flavors, notes of spice and cedar and bold structure, our Limited Reserve ## [California Winegrowers Detail Sustainability Progress](https://bevnews.net/california-winegrowers-detail-sustainability-progress/) About 70% of California winegrape acreage certified to a sustainability program and more than 90% of California wine produced in a certified sustainable winery, according to the 2025 California Wine Community Sustainability Report. Published every five years, the report draws on aggregated vineyard and winery performance data and provides an update on CSWA’s education, outreach, certification and partnership efforts. The latest findings document measurable progress since the 2020 report. ## [Premium Blend Urges Colombian On-Premise Owners to Host Earthquake Fundraiser](https://bevnews.net/premium-blend-urges-colombian-on-premise-to-host-earthquake-fundraiser/) Following the devastating earthquake that struck Colombia Monday morning, Premium Blend is reaching out to Colombian restaurant and bar owners to come together in support of communities impacted by the disaster. Through its Raise a Glass for Colombia initiative, Premium Blend is inviting operators to host a fundraising night at their restaurant or bar featuring cocktails made with Premium Blend products, including El Guitarrón Agave Wine, Santos Sangria® and Brisa Ardiente. ## [Who & What --](https://bevnews.net/who-what-225/) Gina Bianco resigned as executive director of the Oregon Wine Board after the board's nine members voted unanimously to accept her resignation. She was named exeucitive director in December 2023\. Before that she was executive directors of Rogue Valley Vintners in Southern. Sally Crawford is the interim executive director. ## [What I'm Reading](https://bevnews.net/what-im-reading-27/) - We're getting mealtimes wrong - here's the best time to have dinner It's not only what you eat that matters – your body clock plays an important role in how you metabolise food. "Have breakfast like a king, lunch like a prince and have dinner like a pauper," my Spanish friend and colleague Javier Hirschfeld told me when I asked about typical Spanish eating habits (Washington Post) - Part of California suddenly sank — and it’s irreversible. --- ## --- ### What I'm Reading URL: https://bevnews.net/what-im-reading-27/ Last updated: 2026-08-11T04:04:47.000Z ## [We're getting mealtimes wrong - here's the best time to have dinner](https://www.bbc.com/future/article/20260807-whats-the-best-time-of-day-to-have-dinner?ref=bevnews.net) It's not only what you eat that matters – your body clock plays an important role in how you metabolise food. "Have breakfast like a king, lunch like a prince and have dinner like a pauper," my Spanish friend and colleague Javier Hirschfeld told me when I asked about typical Spanish eating habits (BBC) ## [Part of California suddenly sank — and it’s irreversible](https://www.sfchronicle.com/california/article/subsidence-sinking-water-22369617.php?utm%5Fsource=marketing&utm%5Fmedium=copy-url-link&utm%5Fcampaign=article-share&hash=aHR0cHM6Ly93d3cuc2ZjaHJvbmljbGUuY29tL2NhbGlmb3JuaWEvYXJ0aWNsZS9zdWJzaWRlbmNlLXNpbmtpbmctd2F0ZXItMjIzNjk2MTcucGhw&time=MTc4NjM3NDAzNTg1Ng%3D%3D&rid=MzUxYThiZjMtNDg0Zi00OGY2LThlOTMtODU5MDk5MjM5Nzhl&sharecount=MA%3D%3D&%5Fbhlid=d40301b5f172844b266be1941c0e336f0c984012) The Sacramento Valley, which helps drive California’s nation-leading agricultural economy, has seen so much groundwater pumping that the valley floor has recently sunk by as much as a foot and a half in a year, new research shows. (San Francisco Chronicle) ### Hard Truth Distilling Co. to release Master Distiller's Reserve Dark Roast Rye URL: https://bevnews.net/hard-truth-distilling-co-to-release-master-distillers-reserve-dark-roast-rye/ Last updated: 2026-08-11T03:26:19.000Z Hard Truth Distilling Co. announces the release of its third 2026 Master Distiller's Reserve whiskey: Dark Roast Rye. The whiskey will be the featured release at Hard Truth's Harvest Festival on Saturday, Sept. 26\. The new rye features the award-winning Chocolate Malt Rye (RW-3) and Caramel Malt Rye (RW-4) mash bills showcased in previous Master Distiller's Reserve expressions. "By combining our award-winning Caramel Malt Rye and Chocolate Malt Rye, the caramel malted barley and chocolate malted barley truly become the star ingredients that elevate Dark Roast Rye," said Hard Truth Barrel Manager Chris Moore. In 2018, Hard Truth distillers began exploring the diverse flavors of roasted malts used in the beer world. "The ability to create amazing flavors simply through the roasting of our grains to specific and prescriptive levels was intriguing and ultimately, very delicious," explained Hard Truth Master Distiller Bryan Smith, noting that the 2022 releases of RW-3 and RW-4 quickly won over rye fans who lean toward bold expressions on the dark side of the flavor spectrum. "Dark Roast Rye is complex, sweet, malty, dark and brooding. It's destined to become serious mixologists' secret weapon, adding flavors both nuanced and bold to cocktails. This 50/50 blend is bottled-in-bond, meaning it is the product of a single distilling season, from one distillery, aged at least four years, and bottled at 100 proof under U.S government supervision. SRP: $59.99. ### Bota Box Introduces Napa Valley Cabernet Sauvignon in a 1.5-Liter Box URL: https://bevnews.net/bota-box-introduces-napa-valley-cabernet-sauvignon-in-a-1-5-liter-box/ Last updated: 2026-08-11T03:21:46.000Z The 1.5-liter box contains the equivalent amount of two 750-milliliter bottles and carries a suggested retail price of $20, making it an exceptional value for Napa Valley Cabernet Sauvignon. Bota Box winemaker **Alicia Ysais** relied on extensive trial blending of select lots from recent Napa Valley vintages to craft a wine of typicity and character that's ready to drink upon release. "With its generous cherry and blackberry flavors, notes of spice and cedar and bold structure, our Limited Reserve Cabernet Sauvignon offers a classic expression of Napa Valley, just in a lightweight, convenient package," said Ysais. Bota Box Limited Reserve Napa Valley Cabernet Sauvignon is available while supply lasts at select Kroger stores nationwide and independent retailers including Bottles & Cases in Huntington, New York, and Cool Springs Wine & Spirits in Franklin, Tennessee. ### Napa Valley Vintner Sued for Smoke Damage that Ruined 2025 Harvest URL: https://bevnews.net/napa-valley-vintner-sued-for-smoke-damage-that-ruined-2025-harvest/ Last updated: 2026-08-11T03:10:32.000Z **Jayson Woodbridge** and his company, **Hundred Acre Wines**, are being sued by **Outpost Wines, Laelius Winegrowing** and **Impensata Wines** over smoke taint from a 2025 wildfire that ruined harvests from their vineyards on Howell Mountain. After the fire, regional crop losses were estimated at $65 million or more. ### California Winegrowers Detail Sustainability Progress URL: https://bevnews.net/california-winegrowers-detail-sustainability-progress/ Last updated: 2026-08-11T02:46:52.000Z About 70% of California winegrape acreage certified to a sustainability program and more than 90% of California wine produced in a certified sustainable winery, according to the 2025 California Wine Community Sustainability Report. Published every five years, the report draws on aggregated vineyard and winery performance data and provides an update on CSWA’s education, outreach, certification and partnership efforts. The latest findings document measurable progress since the 2020 report, including improvement in 65% of the vineyard sustainability criteria evaluated and 53% of the winery criteria. “Sustainability has long been part of the heart of California wine, and this report shows how that commitment is translating into meaningful action across the state,” said Allison Jordan, CSWA executive director. “We are proud of the progress growers and vintners have made to conserve natural resources, strengthen their communities and build more resilient businesses, while continuing to look for ways to do even better.” **Sustainability Participation Continues to Grow** Participation in sustainability assessment has continued to expand across both vineyards and wineries. Since 2021, growers farming 2,745 vineyards covering more than 350,000 acres have used the California Code of Sustainable Winegrowing to assess their operations. That represents a 19% increase in participating vineyards and a 34% increase in acreage. During the same period, 282 wineries producing approximately 210 million cases annually have used the Code to assess their operations, representing a 23% increase in winery participation. The report’s appendix includes aggregated data for the 144 vineyard and 105 winery best practices in the Code, which helps California winegrape growers and vintners evaluate their sustainability performance and identify practical opportunities for continued improvement. **Measurable Progress Across Vineyards and Wineries** As participation has grown, the data also show meaningful improvement in how sustainable practices are being implemented across vineyard and winery operations. Vineyard sustainability performance improved in 65% of the evaluated criteria compared with the 2020 report. Highlights include: - **Soil health**: 99% of growers allowed resident vegetation to grow in the vineyard, used cover crops and/or applied compost to encourage nutrient cycling and protect soil structure. - **Energy efficiency**: 97% reduced energy use through water-pump improvements, one of the largest energy-saving opportunities in vineyard operations. - **Pest management**: 85% used cultural practices to manage pests naturally and reduce the need for pesticides. - **Water efficiency**: 83% used micro-irrigation systems that enable targeted irrigation and more efficient water management. Winery sustainability performance improved in 53% of the evaluated criteria compared with the 2020 report. Highlights include: - **Sustainable business strategy**: 98% integrated sustainability into their business strategy. - **Water efficiency**: 97% measured and monitored water use to manage it responsibly. - **Energy efficiency**: 96% conducted an energy audit of their winery operations within the past five years to identify savings, control costs and improve operational performance. The report also demonstrates the ways growers and vintners are supporting employees, neighbors and local communities: - **Neighbors**: 100% of growers provided neighbors with contact information and responded to community concerns. - **Contributions**: 97% of vintners volunteered or made other contributions to enhance their local communities. - **Wildlife**: 94% of growers allowed resident or native vegetation to grow near local waterways, helping protect water bodies and surrounding habitats. - **Employees**: 90% of vintners encouraged employees to recommend ways to improve operational efficiency and sustainability. ### Who & What -- URL: https://bevnews.net/who-what-225/ Last updated: 2026-08-11T02:27:08.000Z **Gina Bianco** resigned as executive director of the Oregon Wine Board after the board's nine members voted unanimously to accept her resignation. She was named exeucitive director in December 2023\. Before that she was executive directors of Rogue Valley Vintners in Southern. **Sally Crawford** is the interim executive director. ### Premium Blend Urges Colombian On-Premise to Host Earthquake Fundraiser URL: https://bevnews.net/premium-blend-urges-colombian-on-premise-to-host-earthquake-fundraiser/ Last updated: 2026-08-11T01:16:55.000Z Following the devastating earthquake that struck Colombia this morning, **Premium Blend** is reaching out to Colombian restaurant and bar owners to come together in support of communities impacted by the disaster. Through its Raise a Glass for Colombia initiative, Premium Blend is inviting operators to host a fundraising night at their restaurant or bar featuring cocktails made with Premium Blend products, including El Guitarrón Agave Wine, Santos Sangria® and Brisa Ardiente. Premium Blend will donate the products and help promote participating events. Restaurants can create featured cocktails and dedicate a portion of the evening’s sales to relief efforts supporting those affected in Colombia. For Premium Blend owners Gino and Henry Santos, the effort is about mobilizing the Colombian and broader Hispanic hospitality community at a moment when people back home need support. On-premise operators that would like to participate in Raise a Glass for Colombia can contact PR Director **Maria Forero** at 561305-7799 or email maria@ingage.biz. ### Total Alcohol Sales Pressured; Spirits Closes Gap with Beer; RtDs Win Again URL: https://bevnews.net/total-alcohol-sales-pressured-spirits-closes-gap-with-beer-rtds-win-again/ Last updated: 2026-08-11T01:06:20.000Z Total alcohol dollar sales reached $8.58 billion in the four weeks ended Aug. 1, down 3.5% from a year earlier, according to NIQ, while case volume fell 5% to close 169.7 million cases. On a weekly basis, dollar sales marginally decreased, falling 1.1% to $2.1 billion from the week ended July 25th. "The sequential decline underscores the category's ongoing challenges, as the industry looks to capitalize on remaining summer drinking occasions to help stabilize performance heading into the late-summer season," NIQ observes. **Prepared Cocktails Only Standout Performer** **Only Prepared Cocktails delivered dollar growth,** with sales increasing 0.2% while case volume fell 4.3%. The segment continues to benefit from strong consumer interest in convenience and flavor-forward offerings, helping it outperform the broader alcohol market. **Wine recorded the largest declines once again**, with dollar sales down 4.1% and volume falling 5.5%. While category pressures persist, Wine's performance remained generally in line with broader industry trends during the latest four-week period. Contracting distribution accounted for 25% of declines, less effective promotions, 14% anf weaker consumer engagement (61%). On a weekly basis, results showed a modest improvement, with dollar sales reaching $363.6 million, up 0.4% from the prior week. While the category has shown occasional signs of stabilization, a meaningful turnaround has yet to emerge. During the four weeks ending Aug. 1, **Still Wine** remained the category's primary drag, with dollar sales down 4.7% and volume declining -5.9%. By contrast, **Sparkling Wine** continued to demonstrate resilience, with dollar sales slipping just 0.4% and volume down 0.9%. Meanwhile, **Non-Alcoholic Wine** further extended its growth streak, with dollar sales increasing 16.8% and volume rising 13.1%, reinforcing its position as the category's standout growth segment despite its relatively small size. Top 5 Manufacturers by Dollars **Spirits** **continued to narrow the gap with Beer**, posting dollar sales declines of 3.8% and volume declines of 4.2%. After lagging Beer for much of the year, the category's recent improvement suggests Spirits, particularly Tequila, are closer to performing more in line with the industry's most resilient segments. Across the top Spirits categories, (Vodka, Whiskey, and Tequila), performance remained mixed. - Whiskey posted the steepest declines, with dollar sales down 4.9% and volume falling 6%, reflecting continued softness in consumer demand. - Vodka also remained challenged, with dollar sales declining -4.2% and volume down -4.5%. - In contrast, Tequila showed improving momentum, with dollar sales decreasing just -1.6% while volume grew +1.1%, further narrowing the gap to growth. - Non-Alcoholic Spirits continued to be the standout performer, with dollar sales increasing +25.7% and volume rising +29.5%. Meanwhile, all other Spirits segments remained subdued, with dollar sales down -3.9% and volume declining -4.8%. **Beer lost momentum**, as dollar sales were down 3.9% and volume slipped 5.2%. Although performance remains relatively stable compared with historical trends, the category continues to face the same consumption pressures impacting the broader alcohol market. Traditional segments continued to drive category softness, led by **Domestic Premium** (-7.7% in value, -8.2% in volume) and Craft (-6.5% in value, -8.1% in volume). **Import Beer** saw comparatively milder losses (-2.9% in value, -3.8% in volume). Growth, on the other hand ,remained concentrated in select segments, **Domestic Super Premium** advanced, up 1.3% in dollar sales and 1.1% in volume. **Cider** saw gains, with value increasing 1.8% and volume up 1.3%. **Non-Alc Beer** continued to outperform all other Beer segments (+10.1% in value, +9.7% in volume), reinforcing its role as one of Beer’s most consistent growth engines. In summary, NIQ said category performance remains mixed as consumers navigate a cautious spending environment. Prepared Cocktails continue to stand apart as the sole growth driver, while Spirits has recently gained ground, closing the gap with Beer and showing signs of improved stability. Wine remains challenged by ongoing demand pressures, while Beer continues to provide a relatively steady benchmark for the broader alcohol market. **State-Level Pressures Deepen, But Michigan Holds Firm.** Alcohol sales underperformed year ago levels across all key markets in the latest period, with each top 10 state posting dollar and volume declines. Michigan remained the most resilient market, with dollar sales slipping -% and volume down 3.6%. By comparison, Massachusetts faced the steepest declines, with sales falling 7.8% and volume down 6.1%. **Mass Channel Near Flat. C-Stores, Club Face Pressure** Retail channel performance reflected Total US headwinds, as every major channel saw dollar losses. Convenience and Club saw the steepest decline at -3.9%, followed by Food, down -3.6%. Liquor -3.5%, and Mass -0.2% showed to be slightly stronger, while All Other was the only channel in positive standing, up +1.6%. ### The 4 Steps Diageo's Top Marketer Is Taking to Reposition Portfolio for Growth URL: https://bevnews.net/diageo-2/ Last updated: 2026-08-11T03:56:06.000Z **Cristina Diezhandino**, Chief Marketing Officer at **Diageo,** began her Capital Markets Day presentation by saying that value optimization is not changing. Premiumization remains integral to the company's strategy. and will not change. It is a value creator, she said. But there are four things that are different from what Diageo has done in the past. - The first is an ability to map each category not only by pricing but also by the drivers of choice. - The second is that each product has a clear role in its category. - The third point, "very important and actually very new, is we are including RTDs are part of the trademark strategy" That means there is an end-to-end approach to this trademark and to the category, and what we are then looking at is how do we serve consumers across different occasions, across different price points, to satisfy the needs of that particular consumer? - The fourth point: Each market will have "that particular category strategy in practice, in source with the data points that are particular to that location." **Target Portfolio Repositioning Delivers Growth.** By mapping the consumer landscape and the competitive context, Diageo found "there were a number of consumers and occasions that were being underserved and, in particular, an opportunity for our value whiskies which hadn’t been activated in that manner in the past, Diezhandino said. So, Diezhandino and her marketing team created a wider spread of pricing opportunities and created different choices for brands including Black & White, VAT 69, and J&B. The result: "A wider spread of pricing opportunities and different brand choices for various consumer groups that in the Middle East had some knowledge of these brands in different stages in perhaps some of their home countries." In doing this, she said, "we allowed those brands to grow" and Diageo had the opportunity to fill in some spaces with innovations such as Johnnie Walker Red Soul, or to launch Black Ruby or Bulleit Bourbon. The result: Diageo's whiskey portfolio occupies more consumer spaces and price points. **Price Repositioning Drives Value.** Diageo then took the results of those tests and tested them in more places. In EMEA, they ran 80 interventions in all. In Latin America, about 20\. The results? "The aggregate of these interventions was a 26% increase in volume in EMEA and 25% America. The total aggregate gross profit dollar was superior to the year before. ### Kane's Beverage News Daily URL: https://bevnews.net/kanes-beverage-news-daily-5/ Last updated: 2026-08-10T10:00:16.000Z ***Good Morning and Happy Monday, August 10, 2021.*** ## [To Get U.S. Spirits Growing Again, Put Money In People's Pockets](https://bevnews.net/to-get-u-s-spirits-growing-again-put-money-in-peoples-pockets/) That's the gist of a presentation during Diageo's Capital Markets Day by **Hannah Brooks**, chief strategy officer. Spirits sales in the U.S. won't turn around this year, but they will turn around in two or more likely three years. It all depends on . . . ***Thanks for reading. I'll be back tomorrow. – Joel*** ### To Get U.S. Spirits Growing Again, Put Money In People's Pockets URL: https://bevnews.net/to-get-u-s-spirits-growing-again-put-money-in-peoples-pockets/ Last updated: 2026-08-10T04:21:18.000Z That's the gist of a presentation during Diageo's Capital Markets Day by **Hannah Brooks**, chief strategy officer. Spirits sales in the U.S. won't turn around this year, but they will turn around in two or more likely three years. It all depends on how consumers feel about their finances. "Alcohol, ultimately, is a discretionary category and so if you see affordability pressure, you see people getting squeezed, you see discretionary spend come down and alcohol is impacted," Brooks said. But in markets "where there is economic growth, emerging middle class, category participation broadens and we see premiumization, we see tailwinds." **Impact of Trump's Immigration Policies:** Spirits penetration across leading markets remains at or above pre-Covid lelve But personal finance isn't the only factor affecting alcohol sales. Another is demographics, and, Brooks said, "Demographics are a tailwind." In 2024, population growth in the U.S. was 1.2%, in 2025 it was 0.5%, this year it's expected to be 0.6%. "That drop is primarily due to net migration. In fact, historically, immigration has been at least a 50 basis-point tailwind in the U.S. and so, if immigration were in a different place in the U.S., we would expect that population growth number to be different." When it comes to age, "there is an elevated spend on spirits ranging from 35 through 74." Whether it is spirits or RTDs, we see that Gen-Z penetration is higher than general population not just in the U.S., but across a range of markets. As for spending of spirits, "once you account for income and expenditure, "they're not spending differently than other cohorts." **Income Growth Lags Inflation in US, UK, Australia.** If you look at income versus inflation, "quite simply income hasn’t kept pace. For the last four years we have seen income growth lagging inflation growth across markets like the UK, US and Australia. About 12 months ago, middle-income consumers in both the US and Great Britain would have had slightly more money coming in than going out, Brooks said. "that has flipped in the past 12 months. This is a consumer group that is now very stretched, increasingly using debt to protect lifestyle, but they are feeling squeezed." In Diageo research, consumers said "they were trying to protect their engagement with alcohol. People were looking for happy hours to make trips to the pub more affordable, they were really looking at small formats. People were trying to stay in the brands they love but they were looking for a smaller format. Interestingly, when they were looking at RTDs, which many were, they were comparing to the price in the pub and relative to a price in the pub or a bar that RTD was very affordable." In the second quarter, she said, as a result of the war in Iran, essentials are taking more and more of the wallet, more and more squeeze Discretionary getting squeezed more and more and alcohol is in that bracket. **Attitudes toward Alcohol Evolving.** Consumers in Diageo's proprietary research are claiming to drink less, but what they say isn't necessarily what they do, Brooks said. Asked why are you moderating, "Without question, health-and-wellness related concerns are an issue across all the markets where we talk to the consumer. Interestingly, financial considerations also come up a lot as well. In the US, 26% of consumers are citing financial considerations; in GB and Australia, it is as high as 34%. Around 10% to 12% of U.S. adults are using GLP-1s. Diageo expects that to go up to between 20-25% by 2029\. Here's where it gets interesting: "People on GLP-1s spent 2% less on spirits than the people who weren't on GLP-1\. That corresponds to -4% on beer and -5% on wine. That is a one-time number. It does not compound." **50% on GLP-1s Still Go to Bar Once a Week.** And despite the hysteria about GLP-1s, at least 50% of people on GLP-1s still go to the pub or a bar at least once a week, she said. "People are protecting special occasions, and we know spirits over-indexes in special occasions. People also tend to be pulling out the more habitual boredom snacking, eating and drinking; that is not where our brands and categories play." **A Look at the North American Market.** Brooks turned to discuss the broad market, not Diageo, growth over the next three years. **North America. "**Without question, North America will remain a challenging region through the next three years. Over the planned period - three-year growth, value growth for the US, we are expecting to be -2% to 0%. While there is some behavioural pressure, affordability is the predominant pressure. We see correlation with consumer confidence and volume and value. If the consumer confidence piece picks back up, we would expect to see a comeback come through faster. RTDs will drive both volume and price-mix. Diageo expects the market in North America to remain soft and challenged in fiscal 2027\. **Other Markets:** - **EMEA -** Great Britain to follow a US trajectory. Developed Europe, as affordability develops, we would expect to see getting back to flat or slightly positive. The growth story here is emerging EMEA, so both the Middle East and Africa, where there is population growth, economic development and an emerging middle class. - **APAC** \- Expect return to modest growth. Wild card is China. China, excluding Chinese white spirits, has been down double-digits in the last two years, so that will take some time to recover. The rest of the region remains pretty resilient. Even in Australia where inflation and the economy isn’t great, immigration remains very positive. - **Latin America/Caribbean** – a very strong growth opportunity. Diageo forecasts the market growing 4% to 6%.. - **India** – Another very strong growth story from a market perspective, again up 4% to 6% over the plan period, with very similar reasons around economic development and population growth, and also, of course, a very strong and buoyant whisky market which will hopefully be further supported by the tariff reduction. **Summary:** In Premium Beer, Diageo expects overall growth across its portfolio of 1% to 3% over three years. Spirits, including RTDs, also 1% to 3% growth. ### Kane's Beverage News Daily URL: https://bevnews.net/kanes-beverage-news-daily-3/ Last updated: 2026-08-07T10:00:51.000Z ***Good Morning, and Happy Friday, August 7, 2026\. Today we are focused exclusively on Diageo - it's earnings and turnaround plan.*** ## [How Dave Lewis Is Reshaping Diageo](https://bevnews.net/how-dave-lewis-is-reshaping-diageo/) "We are not buying. We are not selling. This is an organic turnaround. And basically, we have what we need to turn the business around." ## [Diageo Profit Plunged 26% in Year as Net Sales Eased 3% (Organic Sales -2%)](https://bevnews.net/diageo-profit-plunged-26-in-year-as-net-sales-eased-3-organic-sales-2/) **Diageo plc** reports for the year ended June 30 net profit of $1.96 billion, or 78.1 cents a share, on net sales of $19.64 billion. Volume eased 0.4% resulting in a negative price/mix of 1.6%. ***Thanks for reading. I'll be back tomorrow with more about Diageo's turnaround plans. – Joel*** ### How Dave Lewis Is Reshaping Diageo URL: https://bevnews.net/how-dave-lewis-is-reshaping-diageo/ Last updated: 2026-08-07T08:25:14.000Z "We are not buying. We are not selling. This is an organic turnaround. And basically, we have what we need to turn the business around." That was Diageo CEO Dave Lewis at Diageo's Capital Markets Day Thursday (8/6). If it's successful, it will become a business school case study. The company's disaster – our word, not his – has been North America. “It is fair to say our North American business has been underperforming for quite a while. The growth of tequila covered up some of that; We now need to face into some of the realities," he said. Details were to come later. What Lewis wanted to explain was how he has taken Diageo apart and restructured it to organize its purpose, strategy and behavior to operate as a single entity and the culture that results. Unlike Guinness, which was developed as a single entity, the spirits side was created by piling one acquisition on top of another acquisition on top of another. **Crafting Diageo's Purpose** He began by looking at the company's purpose. For years, "celebrating life, every day, everywhere" has been not just a slogan but the company's definition of its purpose. "We want a purpose that articulates why this business exists and allows everyone who works here to see how it is that they are making a contribution to that, " Lewis said. The new purpose statement for Diageo: "Crafting iconic drinks chosen for life's moments." In a good purpose statement, Lewis explained, every word needs to mean something. "If you are new to this industry, one of the things you appreciate massively just about everywhere is how much care and craft and skill there is. If I go to Scotland, it is quite mind-blowing where the craft exists inside Diageo, and if you look at the history of some of our brands, craft is very strong in our business." The new purpose statement includes "iconic drinks chosen." Is the drink chosen by consumers, is it to be asked for in a bar – but also chosen as a business partner and customer and all other places for life and not just for celebration. **Clarity About Markets** "Total Beverage Alcohol is quite misleading for us," Lewis said. Going forward, Market No. 1 is "total spirits, full price ladder, including RTDs." Market No. 2 is Premium beer with Guinness. **How We Win** Here is Lewis' three-point plan for winning: 1. Relevant brands means brands across a price point, not just one part of a price point in competitive categories. 2. Engage with customers and channels in a way that hasn't been done before at Diageo in how we go to market, how we partner. This, he said, "is a really key capability we need to build." 3. Integrate the company's supply chain end-to-end. "There's a big disconnect between the supply side of our organization and the supply side. A lot of duplication, oi waste, of inefficiency, so we need to build these capabilities to be world-class inside Diageo." His philosophy: "Complexity fails, simplicity scales." **Building an Organization That Works** 1. 23 country or country-cluster go to market organizaations responsible for the sales and marketing of Diageo's brands in those geographies. The focus is on market share. How are results measured? Sales growth, operating profit, free cash flow. 2. Five regions – North America; Latin America and Caribbean; Europe, Middle East and Africa; India; Australia, Pacific, Asia and China. 3. The Executive – The five regional presidents, one chief marketing officer, all global business services and technology report to one executive. 4. It's a Glocal Model – On a Friday afternoon, Lewis and his chief marketing officer sat down with the four heads of categories – whisk(e)y; tequila and vodka; gin, rum & liqueurs; Guinness- and the five regional marketing chiefs. In just three hours, the 10 people in that room were able to lay out the brand innovation plan for all regionas for he next three years. 5. Lewis provided another example, this one dealing with marketing. "If I have a problem with whisky in Latin America, there are just two people I need to speak to. If I put the four caegory directors and the five regional heads in a room with the CMO, I have 10 people to run marketing for Diageo. We have designed it an a way that allows us to have real, direct accontability, responsibility but also leverage." 6. One Chief Supply Officer. "In the past, we had different things in different regions, local supply chain directors; local now is all about customer service, it is not about running the supply chain. That is with the chief supply officer, who has complete responsibility across the world. He basically has five regional heads so that matrix works for all of the functions: with five people representing each of the regions, he can deliver the globe. 7. Global Finance – Five finance directors, one big global business services, financial planning & analysis control. Massive simplification, massive reduction; we have taken out the duplication. Lewis wrapped up his presentation by saying that when he arrived at Diageo, staffers told him the company was "very, very duplicative, very slow, there was no accountability. Now, when you walk through this with all the people invlved in designing it, it is really clear who is responsible for what." Lewis said he expecs implementation of this framework to be 90% complete by Sept. 1\. ### Diageo Profit Plunged 26% in Year as Net Sales Eased 3% (Organic Sales -2%) URL: https://bevnews.net/diageo-profit-plunged-26-in-year-as-net-sales-eased-3-organic-sales-2/ Last updated: 2026-08-07T05:20:35.000Z **Diageo plc** reports for the year ended June 30 net profit of $1.96 billion, or 78.1 cents a share, on net sales of $19.64 billion. Volume eased 0.4% resulting in a negative price/mix of 1.6%. The company attributed the negative price mix to U.S. Spirits performance and weaker sales in CWS, saying it saw growth in Europe, Latin America/Caribbean and Africa, offset by weakness in the U.S. and Asia Pacific. Special one-time charges of $900 million related to restructuring were largely responsible, the company said, for a 27.2% decline in operating profit. Excluding those exceptional items, Diageo said, organic operating profit rose 2%. CEO **Dave Lewis** said the revised opeerating framework announced previously "is being rolled out across Diageo." In 2026, the change costabout $800 million, about 70% of the cost of the two-year program. Savings will be realized over two years, starting in Fiscal 2027, and "will allow us to invest in the turnaround without needing to reduce operating profit." **North American Results** In North America, reported volume fell 6.9% and net sales fell 9.1%. Diageo slashed its North American marketing spending 15.4%. Operating profit net of exceptional items fell 8.6%. With those exceptional items included, operating profit fell 14.8%. Organic volume fell 6.7%, net sales was down 8.4%. Marketing spending was slashed 13.6% and operating profit before exceptional items was down 10%. The company attributed the 8.4% decline in organic net sales primarily to weakness in the U.S., with the 11.5% decline in U.S. Spirits only partly offset by growth in Diageo Beer Co. US. The weakness in the U.S. affected Canada, where organic volume fell 6.7%, only partly offset by Diageo Beer Co. US growth. Much of the problems in Diageo's U.S. Spirits operations can be explained in three words: Tequila and Crown Royal. Diageo's tequila net sales plunged 21.1%, driven by both **Don Julio** and **Casamigos**. Don Julio's net sales fell 19.2%, nearly double the 10.1% decline in depletions, which Diageo explained was a result of "lapping inventory replenishment and double-digit growth last year." Casamigos net sales plunged a stunning 27.7%, with depletions down 23% leading to a decision to lower Casamigos pricing to make it more affordable. **Our Analysis:** The net effect of this will be a two-brand tequila hierarchy at Diageo. Don Julio will remain Diageo's premier, higher-priced, super-premium label. Officials note it has maintained steadier equity. Casamigos is being slotted beneath Don Julio on the pricing ladder to appeal to a broader, slightly more value-conscious demographic. This will naturally make Casamigos more of an "affordable luxury" tequila, while Don Julio occupies the "luxury" slot. In a move that would have been unthinkable five or 10 years ago, when Diageo was whipping the premiumization horse, Diageo is investing heavily in **Astral Tequila,** which occupies a much cheaper price point than either Don Julio or Casamigos. **Crown Royal net sales fell 15.9%.** Diageo attributed this to "softness in **Crown Royal Deluxe** and lapping strong comparatives for **Crown Royal Blackberry** through fiscal 25. Rounding out the grim news at Diageo, Scotch net sales declined 1.1%, with growth in both Johnnie Walker, up 1.0%, and single malts offset by Buchanan's, down 7.3% **Two areas – RTDs and Cocktails – saw growth.** RTDs/Cocktails net sales grew 35.1%, mainly driven by the successful launch of Casamigos RTS for the FIFA World Cup and growth in Casamigos RTD, as well as strong performance from **Bulleit** and **Ketel One Cocktails.** **Diageo Beer Co. USA** net sales grew 4.4%, driven by growth in Guinness, led by Guinness Draught and Smirnoff RTD which grew mid-single-digits. reflecting continued investment and innovation, including **Smirnoff Sunny Days** and **Smirnoff Shorties**. **Canadian net sales grew 7.7%**, supported by growth in **Guinness** and **Ketel On**e vodka and a one-off item relating to a favourable resolution of commercial terms with a customer. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-41/ Last updated: 2026-08-06T10:00:39.000Z ***Good Morning and Happy Thursday, August 6, 2026.*** ## [Concha y Toro Profits Up 2% in 2Q, Sales Declined Moderated](https://bevnews.net/concha-y-toto-profits-up-2-in-2q-sales-declined-moderated/) Viña Concha y Toro showed a significant improvement in business performance during the second quarter. Despite the appreciation of the Chilean peso, between April and June, sales moderated their year-over-year decline to the mid-single digits, while net income rose 2.1% and earnings per share increased 6.1%. Revenue fell 4.7% compared to the same period last year, less than the -7.8% recorded in the first three months of the year, while operating costs and expenses were effectively controlled a ## [SipSource Finds 'Signs of Stabilization Emerging'](https://bevnews.net/sipsource-finds-signs-of-stabilization-emerging/) One of the Golden Rules of forecasting is to predict either a time or a trend, but never both at the same time. And so it is with the latest SipSource report which says, "After more than two years of declines, SipSource data shows volume and revenue trends are improving, with recent three-month performance outpacing longer-term trends—suggesting the market may be laying the groundwork for recovery." ## [For 4th Consecutive Year, Champagne Reduces ](https://bevnews.net/for-4th-consecutive-year-champagne-reduces-bottle-goal/)[Production Cap](https://bevnews.net/for-4th-consecutive-year-champagne-reduces-bottle-goal/) Like the OPEC oil cartel, Champagne growers and houses agree on an annual production cap, and this year the marketable yield has been set at 8,800 kg/ha, equivalent to about 250 million bottles, the lowest since Covid. **David Chatillon**, co-president of the Comite Champagne, described the model as one built to adapt to “market realities without losing sight of what matters most: preserving the appellation’s value over the long term.” His co-president **Maxime Toubart** called the figure “a measured d ## [Aperture Cellars Expands SGWS Partnership into Florida](https://bevnews.net/aperture-cellars-expands-sgws-partnership-into-florida/) Aperture Cellars said it expanded its partnership with Southern Glazer’s Wine & Spirits into Florida, effective Aug. 1\. Southern Glazer’s already represents Aperture across Iowa, Indiana, Pennsylvania, and Missouri; this next phase strengthens Aperture’s presence in one of the country’s most dynamic luxury, hospitality, and fine wine markets. With Southern Glazer's, in-market activations—including winemaker dinners, tastings, trade appointments, and curated hospitality events—will play a key r ## [Unreined Whiskey Opens Visitor's Center, Rickhouse in College Station](https://bevnews.net/unreined-whiskey-opens-visitors-center-rickhouse-in-college-station/) Unreined Whiskey today announced the grand opening of its visitor's center and rickhouse at WildHorse Ranch in College Station, Texas, taking place Saturday, Aug. 8\. The Unreined rickhouse, where spirits are stored and aged, is based on traditional Kentucky-style rickhouses, offering guests a rare opportunity to step inside and experience the aging environment firsthand. "Our goal is simple, to age exceptional whiskey in Texas while creating an experience that rivals the best distilleries in th ## [White House Push on Intoxicating Hemp Said to Benefit Son-in-Law of Trump's Chief of Staff](https://bevnews.net/white-house-push-on-intoxicating-hemp-said-to-benefit-son-in-law-of-trumps-chief-of-staff/) The White House is lobbying Congress to delay a ban on intoxicating hemp products, The New York Times is reporting. Among the beneficiaries would be Bret Worley, son-in-law of Susie Wiles, President Trump's chief of staff, The Times says. He is CEO of companies that distribute and sell intoxicating-hemp-derived gummies and vapes such as "Trainwreck" and "Blueberry Cookies." Despite pushback from some senators, the delay has been tucked into the stopgap spending bill designed to avoid a partial ## [US Service Sector Remains Robust, But Hiring Weakness Persists](https://bevnews.net/services-sector-expansion-continues/) Economic activity in the services sector continued to expand in July, with the Services PMI registering 54.1%, the 25th consecutive month in expansion territory, according to the Institute for Supply Management Services PMI Report. That's consistent with 2.5% GDP growth, but they also suggest there is a lack of appetite to hire workers. Friday's jobs report may also be dampened by the conclusion of the FIFA World Cup impacting leisure & hospitality. Another soft outcome would weigh on Fed rate ## [A-B Expands Tunnel-to-Towers Partnership to Honor Heroes Lost on 9/11.](https://bevnews.net/a-b-5/) Anheuser-Busch and the Tunnel to Towers Foundation and expanded their partnership ahead of the 25th anniversary of the terrorist attacks on Sept. 11, 2001\. Together, the organizations will honor the memory and legacy of the heroes lost that day while advancing the Foundation’s mission to support America’s military, veterans, and first responders with housing assistance through nationwide initiatives in 2026\. Through this expanded partnership, Anheuser-Busch will: \* - Throughout summer and fall ## [A-B Sends Over 25,000 Cases of Emergency Drinking Water to Wisconsin](https://bevnews.net/a-b-sends-over-25-000-cases-of-emergency-drinking-water-to-wisconsin/) Anheuser-Busch delivered more than 25,000 cans of emergency drinking water to east-central Wisconsin to support residents and first responders in recovery efforts following a tornado in the Fox Cities region. The donation of emergency drinking water was shipped to Anheuser-Busch wholesaler partner Wisconsin Distributors, whose team partnered with the American Red Cross to distribute the delivery to community members and organizations in need. “The American Red Cross is deeply grateful to Anheu ## [KLG PR Named Agency of Record for Black Irish](https://bevnews.net/klg-pr-named-agency-of-record-for-black-irish/) KLG PR has been named the agency of record for Black Irish, a collection of premium Irish cream liqueurs created by award-winning artist Mariah Carey. Reimagining a beloved holiday classic with exceptional quality, indulgent flavor and modern sophistication, Black Irish is rooted in Mariah Carey’s unique legacy to bring a taste of celebration to every season. Black Irish is produced in Ireland – meticulously crafted with the finest aged Irish whiskey, freshest Irish cream and blend of premium ## [Who & What --](https://bevnews.net/who-what-224/) ***Thanks for reading. I'll be back tomorrow. – Joel*** --- ## --- ### SipSource Finds 'Signs of Stabilization Emerging' URL: https://bevnews.net/sipsource-finds-signs-of-stabilization-emerging/ Last updated: 2026-08-06T04:59:27.000Z One of the Golden Rules of forecasting is to predict either a time or a trend, but never both at the same time. And so it is with the latest SipSource report which says, "After more than two years of declines, SipSource data shows volume and revenue trends are improving, with recent three-month performance outpacing longer-term trends—suggesting the market may be laying the groundwork for recovery." Notice the triple hedge: "suggesting" the market "may be" "laying the groundwork" for recovery. This forecast is 100% accurate. The market will recover. As to when, SipSource wisely won't say. It notes that distribution is strengthening. "Product availability is becoming more stable," SipSource says, which is 100% accurate, again. The reason: The collapse of RNDC is nearing its end. Suppliers are getting a pretty firm grip on who their distributor will be – or if they will have a distributor. The on-premise channel also warrants close watching. Early signs suggest restaurants and bars may benefit from increased travel and tourism tied to this summer's FIFA World Cup events. If that momentum continues through the summer, on-premise performance could outpace off-premise in the third quarter. Still, a broader industry recovery will depend on retail improvement where off-premise trends remain the biggest headwind. Looking ahead, year-over-year comparisons should become more favorable as the industry moves through the remainder of 2026, SipSourc says. The difficult fourth quarter of 2025 creates easier comparisons that could provide a modest tailwind if underlying consumer demand remains stable. Several categories are already showing encouraging signs, SipSource says. Unflavored Vodka continues to improve, with latest three-month volume down just -1.8%. Tequila Añejo has significantly narrowed its declines, improving from -15.6% over the latest 12 months to -6.6% over the latest three months. In wine, Champagne revenue has surged 10.4% over the latest three months, while Sauvignon Blanc continues to post healthy revenue growth of 2.6%. Pinot Noir also showed renewed momentum in June with revenue increasing 1.9%, though the variety remains down -4.4% over the latest three months. The industry has not yet returned to growth, but the narrative may be starting to shift, SipSource says. The focus is moving from how much conditions are deteriorating to whether the market is building a foundation for gradual recovery. The next several months will determine whether today's improving indicators can become sustained momentum, SipSource concludes. ### For 4th Consecutive Year, Champagne Reduces Bottle Cap URL: https://bevnews.net/for-4th-consecutive-year-champagne-reduces-bottle-goal/ Last updated: 2026-08-06T05:45:15.000Z Like the OPEC oil cartel, Champagne growers and houses agree on an annual production cap, and this year the marketable yield has been set at 8,800 kg/ha, equivalent to about 250 million bottles, the lowest since Covid. David Chatillon, co-president of the Comite Champagne, described the model as one built to adapt to “market realities without losing sight of what matters most: preserving the [appellation’s](https://winecap.com/editorial/learn/what-are-appellation-laws-and-why-do-they-matter-to-wine-investors?ref=bevnews.net) value over the long term.” His co-president Maxime Toubart called the figure “a measured decision, mindful of both the reality of the vineyards and the future of the industry.” The comparison to OPEC is appropriate. Like the oil cartel, Champagne's yield system is designed to avoid the sort of oversupply that drives down prices. ### KLG PR Named Agency of Record for Black Irish URL: https://bevnews.net/klg-pr-named-agency-of-record-for-black-irish/ Last updated: 2026-08-06T03:49:52.000Z KLG PR has been named the agency of record for [**Black Irish**](https://klgpr-dot-yamm-track.appspot.com/25c3To8s-giXOrFDtCYCNOjqGkySvZGGxPPVbZavS87XOb4bTnwH1UNJ7xGfzzokgAl9VYsiKbfG1XpVuL8MgaNheD272GytM6ZsAvoFdczy1UeH-nt25EI8bQDMGHjAjGQGJue04rmYLkH58OX2bK%5F0AO7a8OFIkq1tRC0kOLceqFmKwJA?ref=bevnews.net), a collection of premium Irish cream liqueurs **created by award-winning artist Mariah Carey.** Reimagining a beloved holiday classic with exceptional quality, indulgent flavor and modern sophistication, Black Irish is rooted in Mariah Carey’s unique legacy to bring a taste of celebration to every season. Black Irish is produced in Ireland – meticulously crafted with the finest aged Irish whiskey, freshest Irish cream and blend of premium natural flavors to create an exceptionally smooth, rich and unparalleled Irish cream liqueur. Bottled at 17% ABV, flavors include Original, Salted Caramel and White Chocolate. ### Unreined Whiskey Opens Visitor's Center, Rickhouse in College Station URL: https://bevnews.net/unreined-whiskey-opens-visitors-center-rickhouse-in-college-station/ Last updated: 2026-08-06T03:38:10.000Z **Unreined Whiskey** today announced the grand opening of its visitor's center and rickhouse at WildHorse Ranch in College Station, Texas, taking place Saturday, Aug. 8\. The Unreined rickhouse, where spirits are stored and aged, is based on traditional Kentucky-style rickhouses, offering guests a rare opportunity to step inside and experience the aging environment firsthand. "Our goal is simple, to age exceptional whiskey in Texas while creating an experience that rivals the best distilleries in the country," said **Nelson Ingram**, Chief Marketing Officer & Blender. "WildHorse Ranch offers the ideal environment with a unique combination of temperature and humidity that allows our whiskey to develop rich, complex character." Designed to bring the heritage, craftsmanship, and immersive spirit of traditional Kentucky bourbon culture to the heart of Texas, the four-story, 30,000-square-foot facility seamlessly blends production, hospitality, and experiential design. The rickhouse is engineered to optimize airflow and aging conditions, while thoughtfully designed guest spaces invite visitors to engage more deeply with the whiskey-making process. ### US Service Sector Remains Robust, But Hiring Weakness Persists URL: https://bevnews.net/services-sector-expansion-continues/ Last updated: 2026-08-06T04:16:48.000Z Economic activity in the services sector continued to expand in July, with the Services PMI registering 54.1%, the 25th consecutive month in expansion territory, according to the Institute for Supply Management Services PMI Report. That's consistent with 2.5% GDP growth, but they also suggest there is a lack of appetite to hire workers. Friday's jobs report may also be dampened by the conclusion of the FIFA World Cup impacting leisure & hospitality. Another soft outcome would weigh on Fed rate hike expectations, **James Knightley,** chief international economist, **ING.** Key numbers from the services report: - Business Activity Index remained in expansion, increasing 3.7 percentage points to 59.1%. - The New Orders Index also was very firm at 57.2 versus 55.1 previously, but the backlog of orders dropped to neutral and employment headed back into contraction territory at 47.4 from 51.2\. - Inflation pressures remain elevated though with prices paid up at 70.3, a touch above the six-month average of 69.0\. The increase here may well be tied to the timing of the survey, Knioghtley says, which was conducted as the Middle East deal broke down and oil prices spiked higher, given that within the index there were six categories described as experiencing price falls versus only three in the previous survey. - The Employment Index returned to contraction territory after only one month in expansion with a reading of 47.4%, a 3.8-percentage point decrease from the 51.2% recorded in June. Businesses remain very reluctant to hire workers and that hints at some caution on the outlook. - The Supplier Deliveries Index registered 52.8%, 1.6 percentage points lower than the 54.4% recorded in June. This is the 20th consecutive month that the index has been in expansion territory, indicating slower supplier delivery performance. (Supplier Deliveries is the only ISM PMI Reports index that is inversed; a reading of above 50% indicates slower deliveries, which is typical as the economy improves and customer demand increases.) - The Prices Index registered above 70% for the fourth time in five months; the reading of 70.3% in July is 2.6 percentage points above June’s figure of 67.7 percent. The index has exceeded 60 percent for 20 straight months and increased its 12-month average by 0.1 percentage point to 68.1%, its highest since April 2023. There was continued easing of the Supplier Deliveries Index, and eight commodities were listed as in short supply, down from nine in June. Technical labor and memory components continue to have supply challenges, and some respondents mentioned such tactics as extending ordering windows to accommodate longer lead times for other difficult-to-get commodities. Copper and aluminum moved from those listed as up in price to down in price. Tariff impacts and the Middle East conflict continued to be mentioned by respondents, but much less frequently than in prior reports. The World Cup was again cited in the comments regarding increased business activity and new orders. Overall, the U.S. services economy continues to be resilient. Concerns still exist regarding mortgage and inflation rates, and we are still in the midst of pricing impacts due to the recent run-up in petroleum costs. ### White House Push on Intoxicating Hemp Said to Benefit Son-in-Law of Trump's Chief of Staff URL: https://bevnews.net/white-house-push-on-intoxicating-hemp-said-to-benefit-son-in-law-of-trumps-chief-of-staff/ Last updated: 2026-08-06T03:10:55.000Z The White House is lobbying Congress to delay a ban on intoxicating hemp products, *The New York Times* is reporting. Among the beneficiaries would be Bret Worley, son-in-law of Susie Wiles, President Trump's chief of staff, The Times says. He is CEO of companies that distribute and sell intoxicating-hemp-derived gummies and vapes such as "Trainwreck" and "Blueberry Cookies." Despite pushback from some senators, the delay has been tucked into the stopgap spending bill designed to avoid a partial government shutdown before the election. A White House spokesman said Wiles has not specifically mentioned intoxicating hemp or the ban and 'has never lobbied in favor of this or any other position on hemp with Capitol Hill." Despite industry claims hemp is safe, the **Food & Drug Administration** has warned of potential adverse effects including difficulty breathing and coma. The statutory restrictions, currently set to take effect Nov. 12, would target hemp products containing threshold amounts of THC, the main psychoactive compound in cannabis, effectively outlawing a multimillion-dollar industry of beverages, gummies, cookies and vapes sold in gas stations, vape shops and convenience stores. *The Trump White House doesn't usually push a specific piece of legislation that aligns with the private financial interests of the president, his family or top officials. In most cases, intersections between official White House support and personal benefit have involved regulatory rollbacks, tax code changes or federal financial agreements.* ### A-B Expands Tunnel-to-Towers Partnership to Honor Heroes Lost on 9/11. URL: https://bevnews.net/a-b-5/ Last updated: 2026-08-06T01:58:42.000Z **Anheuser-Busch** and the Tunnel to Towers Foundation and expanded their partnership ahead of the 25th anniversary of the terrorist attacks on Sept. 11, 2001\. Together, the organizations will honor the memory and legacy of the heroes lost that day while advancing the Foundation’s mission to support America’s military, veterans, and first responders with housing assistance through nationwide initiatives in 2026. Through this expanded partnership, Anheuser-Busch will: - **\- Throughout summer and fall: Serve as a National Sponsor of the 2026 Tunnel to Towers Foundation Run, Walk, and Climb Series,** working with its national network of wholesaler partners to sponsor or participate in local races nationwide through November. - **\- Aug. 8: Support the Tunnel to Towers Steel Across America campaign** by helping to bring an authentic steel beam from the World Trade Center to Anheuser-Busch’s hometown of St. Louis, where it can be viewed outside of Busch Stadium and recognized through a special on-field presentation during the St. Louis Cardinals baseball game (ticket required). - **\- September 27: Sponsor the annual Tunnel to Towers NYC 5K Run & Walk** for the fifth straight year, recruiting 250 Anheuser-Busch employees, family members, and friends to participate. For the first time ever, the Budweiser Clydesdales will escort the Siller family in the opening procession. Throughout the race weekend, commemorative Budweiser cans will be shared at post-race gatherings. Additionally, on September 11, the Tunnel to Towers Foundation and Anheuser-Busch will re-air Budweiser’s 2002 “[Respect](https://www.youtube.com/watch?v=9pU0L%5Fitp%5FY&ref=bevnews.net)” commercial for just the fourth time ever to commemorate the 25th anniversary of 9/11\. This commercial featuring the Budweiser Clydesdales honoring the legacy of those who were lost initially aired during the 2002 Super Bowl, and was only re-aired twice for the 10th and 20th anniversaries of the event. Follow the Tunnel to Towers Foundation and Anheuser-Busch for more details on when and where the ad will run. These expanded efforts build on five years of partnership, through which Anheuser-Busch has donated more than $750,000 to further the Tunnel to Towers Foundation’s mission and support America’s heroes and their families. **Frank Siller,** Chairman and CEO of the Tunnel to Towers Foundation said: “The Tunnel to Towers Foundation was created to honor the legacy of my brother, FDNY Firefighter Stephen Siller, and all those who gave their lives on Sept. 11\. As we mark 25 years since that day, partnerships like this one with Anheuser-Busch help ensure Americans never forget the sacrifice of our first responders, service members, and their families. ### A-B Sends Over 25,000 Cases of Emergency Drinking Water to Wisconsin URL: https://bevnews.net/a-b-sends-over-25-000-cases-of-emergency-drinking-water-to-wisconsin/ Last updated: 2026-08-06T01:28:48.000Z Anheuser-Busch delivered more than 25,000 cans of emergency drinking water to east-central Wisconsin to support residents and first responders in recovery efforts following a tornado in the Fox Cities region. The donation of emergency drinking water was shipped to Anheuser-Busch wholesaler partner Wisconsin Distributors, whose team partnered with the American Red Cross to distribute the delivery to community members and organizations in need. “The American Red Cross is deeply grateful to Anheuser-Busch and its wholesaler partner Wisconsin Distributors for their generous donation and delivery of safe drinking water in Wisconsin following a tornado in the Fox Cities region,” said **Lauren Ulrich, Executive Director of Operations Management and Logistics for the American Red Cross**. “We appreciate their partnership and ongoing support of our mission.” The 25,000+ cans of water were sourced from A-B's brewery in Cartersville, Ga., which alongside the Fort Collins, Colorado brewery, periodically pauses beer production to can emergency drinking water and help communities in times of disaster. ### Aperture Cellars Expands SGWS Partnership into Florida URL: https://bevnews.net/aperture-cellars-expands-sgws-partnership-into-florida/ Last updated: 2026-08-06T01:08:02.000Z **Aperture Cellars** said it expanded its partnership with **Southern Glazer’s Wine & Spirits** into Florida, effective Aug. 1\. Southern Glazer’s already represents Aperture across Iowa, Indiana, Pennsylvania, and Missouri; this next phase strengthens Aperture’s presence in one of the country’s most dynamic luxury, hospitality, and fine wine markets. With Southern Glazer's, in-market activations—including winemaker dinners, tastings, trade appointments, and curated hospitality events—will play a key role in introducing Aperture to new audiences across Florida. These initiatives will support the winery’s broader goal of building lasting relationships within key markets while preserving the quality, artistry, and personal connection at the heart of the brand. ### Concha y Toro Profits Up 2% in 2Q, Sales Declined Moderated URL: https://bevnews.net/concha-y-toto-profits-up-2-in-2q-sales-declined-moderated/ Last updated: 2026-08-06T05:43:34.000Z Viña Concha y Toro showed a significant improvement in business performance during the second quarter. Despite the appreciation of the Chilean peso, between April and June, sales moderated their year-over-year decline to the mid-single digits, while net income rose 2.1% and earnings per share increased 6.1%. Revenue fell 4.7% compared to the same period last year, less than the -7.8% recorded in the first three months of the year, while operating costs and expenses were effectively controlled as a result of ongoing efficiency initiatives. This was complemented by effective management of inflation and foreign exchange exposure, which enabled a rise in gross margin to 40% despite lower volumes. "This reflects our continued focus on profitability, disciplined execution, and rigorous cost and expense control initiatives across the company. We expect this trend of improvement to continue in the coming quarters, and we are confident that the second half of 2026 will yield stronger results than 2025, despite the challenging global environment we face," said CEO **Eduardo Guilisasti**. Favorable results in Brazil and Mexico helped largely offset the ongoing normalization process in the United States, where a transition in distribution caused disruptions during the first quarter and continued to affect shipments during the second period, albeit to a lesser extent, the company said. "It's important to note that underlying demand for our brands in the U.S. remained healthy, with depletions (sales to distributors) outpacing the growth in shipments. As the normalization process continues, we see opportunities for growth in the second half of the year," explained the CEO. ### Who & What -- URL: https://bevnews.net/who-what-224/ Last updated: 2026-08-06T05:12:48.000Z ***(EMail personnel announcements to editor@bevnewsonline.com)*** **Breakthru Beverage Group** promotes **Jesse Christen** to EVP-Wisconsin. He brings more than 14 years of experience with Breakthru, having held leadership positions across the business, most recently as VP-Supplier Business Development. Earlier in his career, he served as VP-Sales for Wisconsin, where he led the market’s commercial organization and developed a deep understanding of the business and its partners. During his tenure, Wisconsin achieved significant growth with key suppliers through initiatives focused on SKU optimization, margin enhancement and commercial execution. **Woodward Canyon Winery,** Louden, Wash., names **Kathy Byrd** vp-general manager. “Kathy’s experience in devising effective wine sales strategies coupled with her knowledge of wine operations and connections within the wine industry made her the ideal candidate,” winery co-founder Darcey Small said in a press release. Byrd brings 30 years of wine industry experience to Woodward Canyon. For the last eight years, she has been a consultant at Real Wine Alliance, where she consulted for over two dozen wineries and related businesses. Prior to starting Real Wine Alliance, Byrd spent two years at Winebow, including one year as vp-general manager of Noble Wines. and more than 3-1/2 years at Young’s Market Co. where she finished as vp-sales for The Estates Group. Earlier in her career, Byrd was national sales manager for Gundlach Bundschu Winery; western regional manager at King Estate Winery, and northwest regional manager for Francis Ford Coppola Presents. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-40/ Last updated: 2026-08-05T09:59:59.000Z ***Good Morning and Happy Wednesday, August 5, 2026.*** ## [Spirits Sales Strengthen in Control States in June](https://bevnews.net/spirits-sales-strengthen-in-control-states-in-june/) Control states posted solid gains in June, benefiting from additional selling days across several markets, National Alcoholic Beverage Control Association reports. Spirits sales strengthened, with 9-liter volume increasing 4.8% and sales rising 3.2%, resulting in a -1.6% price mix. Overall, control states experienced six additional selling days during the month, including two more selling days in Michigan and one additional selling day each in Alabama, Montana, North Carolina, and Utah. Despite ## [rederick Wildman & Sons Named U.S. Importer of Natterjack Irish Whiskey](https://bevnews.net/frederick-wildman-sons-named-u-s-importer-of-natterjack-irish-whiskey/) Natterjack Irish Whiskey announced a long-term strategic partnership with Frederick Wildman & Sons as its exclusive U.,S. importer. Natterjack is an award-winning Irish whiskey brand known for its distinctive fusion of Irish whiskey-making and American Oak maturation. Inspired by the belief that Irish whiskey could be reimagined for a new generation of consumers, Natterjack has built a distinctive position within the category by combining traditional triple-distilled Irish whiskey with a bold ## [25 States Sue Trump Over Sec. 301 Tariffs, Say They Are a Sham](https://bevnews.net/25-states-sue-trump-over-sec-301-tariffs-say-they-are-a-sham/) A 25-state coalition sued the Trump Administration, challenging its decision to impose tariffs of 10% or 12.5% on 60 trading partners it accused of failing to prevent goods made with forced labor form entering the U.S. The plaintiffs say the levies were imposed under the “guise of combating forced labor in global trade” and should be ruled unlawful, with refunds made to the states. “The Tariff Action is arbitrary, capricious, and contrary to law,” the suit says, adding that “the Administration ## [Union Accuses Diageo of 'Steam-Rolling' Job Cuts](https://bevnews.net/union-accuses-diageo-of-steam-rolling-job-cuts/) Ahead of Diageo CEO Dave Lewis's presentation at the company's Capital Markets Day, GMB Scotland, one of the biggest in the drinks sector, has accused Diageo of being "intent on steam-rolling through job losses to a plan that has already been decided. “The absolute refusal to engage with our members’ concerns is a morally bankrupt betrayal of a skilled, experienced and committed workforce,” Lesley-Anne Macaskill, GMB Scotland organiser in the Highlands and Islands, said: “We detailed a number ## [Stetson, Inventors of the Cowboy Hat, Debuts Its Own Bourbon](https://bevnews.net/stetson-inventors-of-the-cowboy-hat-debuts-its-own-bourbon/) Stetson, America's most iconic Western brand, launched Stetson Bourbon. Backed by a legacy of Western heritage, quality, and craftsmanship, Stetson Bourbon is a super-premium, high-rye proprietary blend distilled and bottled in Bardstown, Ky. The Story: After a three-year journey of sourcing and tasting, Stetson found the perfect blending partner in Kentucky Master Blender Dan Callaway. Together, they developed a bourbon that reflects the uncompromising standards expected of a spirit worthy of ## [If Workday Loses This Lawsuit, Will Your Firm Risk Discrimination Charges?](https://bevnews.net/if-workday-loses-this-lawsuit-will-employers-risk-discrimination-charges/) A lawsuit filed in federal court alleges that Workday, the dominant human resources platform, uses artificial tools that discriminate against job applicants on the basis of race, sex or age. The suit, Mobley v. Workday, is being argued in he U.S. District Court in Northern California. The theory of the case is explained in an amended complaint: "Defendant’s discriminatory conduct arises from its policy and practice of using automated, algorithm-driven systems—in lieu of individualized human re ***Thanks for reading. I'll see you tomorrow. – Joel*** ### Stetson, Inventors of the Cowboy Hat, Debuts Its Own Bourbon URL: https://bevnews.net/stetson-inventors-of-the-cowboy-hat-debuts-its-own-bourbon/ Last updated: 2026-08-05T04:20:41.000Z [Stetson](https://stetson.com/?ref=bevnews.net), America's most iconic Western brand, launched **Stetson Bourbon**. Backed by a legacy of Western heritage, quality, and craftsmanship, Stetson Bourbon is a super-premium, high-rye proprietary blend distilled and bottled in Bardstown, Ky. **The Story:** After a three-year journey of sourcing and tasting, Stetson found the perfect blending partner in Kentucky Master Blender **Dan Callaway**. Together, they developed a bourbon that reflects the uncompromising standards expected of a spirit worthy of the Stetson name. “For more than 160 years, Stetson has stood alongside the people who built the American West. Bourbon has always been part of that same tradition, woven into the same ranches, saloons, and gatherings our hats have been part of,” said **Robert Dundon**, CEO of Stetson. “Over the last five years, we've crafted and successfully executed a plan to elevate and introduce new categories. When someone sees the Stetson name on a bottle, they can expect the same authenticity, craftsmanship, and enduring quality they’ve known for generations. We wanted to bring a unique premium expression to market that our discerning customers will enjoy wherever they celebrate the rituals of their lives. It’s about time.” The first-ever collaboration between two of Kentucky's most respected producers, **Green River Distilling Co**. and **Bardstown Bourbon Co.**, Stetson Bourbon combines Stetson's legacy and Kentucky's bourbon expertise. **On the Nose and Palate:** Stetson Bourbon is a distinct, super-premium, 100-proof, high-rye whiskey crafted from a proprietary blend aged an average of seven years. The nose opens with buttery oak, caramel, and vanilla, then deepens into brandied fruit and warm baking spices, with a light rye finish. The result is a balanced bourbon with remarkable depth, character and versatility, ideal for sipping neat, over ice and in classic cocktails. **Packaging:** Every bottle features a depiction of *The Last Drop from His Stetson*, a painting by renowned Western artist Lon Megargee. An enduring symbol of the American West since the early 1920s, the iconic artwork reflects the resourcefulness, compassion and humility that have always defined the Stetson brand. For the Stetson fan who values quality craftsmanship and appreciates whiskey, Stetson Bourbon feels like a long time coming. Few things represent the American West like Stetson and bourbon, making this category expansion a natural evolution of the brand’s story. **Availability:** Stetson Kentucky Straight Bourbon (SRP: $70) is available direct-to-consumer online and at select retailers across Texas, with plans to expand distribution in the future. Learn more at [stetsonbourbon.com](http://stetsonbourbon.com/?ref=bevnews.net) and follow @stetsonbourbon on Instagram. **Comment:** If I lived in Texas, I'd be a seventh-generation Texan. I, too, feel this has been a long time coming. ### Frederick Wildman & Sons Named U.S. Importer of Natterjack Irish Whiskey URL: https://bevnews.net/frederick-wildman-sons-named-u-s-importer-of-natterjack-irish-whiskey/ Last updated: 2026-08-05T03:57:55.000Z **Natterjack Irish Whiskey** announced a long-term strategic partnership with **Frederick Wildman & Sons** as its exclusive U.,S. importer. Natterjack is an award-winning Irish whiskey brand known for its distinctive fusion of Irish whiskey-making and American Oak maturation. Inspired by the belief that Irish whiskey could be reimagined for a new generation of consumers, Natterjack has built a distinctive position within the category by combining traditional triple-distilled Irish whiskey with a bold finish in Virgin American Oak. The brand has earned international recognition, including **Irish Whiskey of the Year 2024** in Jim Murray's Whisky Bible for its Cask Strength expression. This is an incredibly exciting chapter for Natterjack," said **Aidan Mehigan,** founder of Natterjack Irish Whiskey. "From the day we launched the brand, our ambition has been to challenge convention and introduce more consumers to a fresh interpretation of Irish whiskey. Frederick Wildman shares our long-term vision for building premium brands, and their expertise, relationships and commitment to quality make them the ideal partner as we accelerate our growth across the United States." **Matt Munn,** president of Frederick Wildman & Sons, said: "Natterjack is exactly the kind of brand we're passionate about building; One with authenticity, exceptional quality, and a compelling story that stands out in today's whiskey landscape. We see tremendous opportunity for the brand in the U.S. market and look forward to working alongside the Natterjack team to introduce more consumers and trade partners to this exciting interpretation of Irish whiskey." ### 25 States Sue Trump Over Sec. 301 Tariffs, Say They Are a Sham URL: https://bevnews.net/25-states-sue-trump-over-sec-301-tariffs-say-they-are-a-sham/ Last updated: 2026-08-05T02:59:38.000Z A 25-state coalition sued the Trump Administration, challenging its decision to impose tariffs of 10% or 12.5% on 60 trading partners it accused of failing to prevent goods made with forced labor form entering the U.S. The plaintiffs say the levies were imposed under the “guise of combating forced labor in global trade” and should be ruled unlawful, with refunds made to the states. “The Tariff Action is arbitrary, capricious, and contrary to law,” the suit says, adding that “the Administration cannot use forced labor as a pretext to continue its illegal tariff scheme.” The lawsuit say tge U.S. Trade Representative imposed the Sec. 301 tariffs without linking the rates to the alleged prevalence of forced-labor-tainted goods in each economy and did not respond to comments and testimony that undercut its rationale. “In short, there is no rational fit between the purported problem of forced labor in international supply chains and the blanket global tariffs the USTR imposed,” the suit says. The USTR provided no way for an accused economy to escape the levies through remedial action, it said. ### Union Accuses Diageo of 'Steam-Rolling' Job Cuts URL: https://bevnews.net/union-accuses-diageo-of-steam-rolling-job-cuts/ Last updated: 2026-08-05T02:45:19.000Z Ahead of Diageo CEO **Dave Lewis**'s presentation at the company's Capital Markets Day, GMB Scotland, one of the biggest in the drinks sector, has accused Diageo of being "intent on steam-rolling through job losses to a plan that has already been decided. “The absolute refusal to engage with our members’ concerns is a morally bankrupt betrayal of a skilled, experienced and committed workforce,” **Lesley-Anne Macaskill**, GMB Scotland organiser in the Highlands and Islands, said: “We detailed a number of measures routinely used across the industry to reduce redundancies and ease the uncertainty of workers, but every other option was rejected out of hand." Those measures included the possibility of voluntary redundancies or job-sharing to reduce job losses. “Our members understand the company must respond to changing demand, but that can be done with respect, fairness and genuine consultation. Instead, it has refused to listen or alter its plans in any way," she said. Distilleries at risk of job cuts include Cardhu, Cragganmore, Port Ellen, and Dufftown. Talks are still underway at other locations. ### Spirits Sales Strengthen in Control States in June URL: https://bevnews.net/spirits-sales-strengthen-in-control-states-in-june/ Last updated: 2026-08-05T01:58:40.000Z Control states posted solid gains in June, benefiting from additional selling days across several markets, **National Alcoholic Beverage Control Association** reports. Spirits sales strengthened, with 9-liter volume increasing 4.8% and sales rising 3.2%, resulting in a -1.6% price mix. Overall, control states experienced six additional selling days during the month, including two more selling days in Michigan and one additional selling day each in Alabama, Montana, North Carolina, and Utah. Despite June's positive performance, rolling 12-month spirits results remained negative, with 9-liter volume down 0.5% and sales down 2.5%, producing a 2% price mix. Category performance was broadly positive. **Cocktails**, led by canned ready-to-drink (RTD) products, continued to be the primary growth driver, with 9L volume increasing 33.7% and sales rising 35.6%. **Cordials, Domestic Whiskey, Irish, Tequila**, and **Vodka** also reported gains. Tequila posted growth in every control state except Mississippi. **Scotch** remained challenged, with 9L volume declining 3%. **Wine** sales showed modest improvement in June, with 9-liter volume increasing 0.1% and sales rising 0.8%, yielding a positive price mix of 0.7%. Wine performance benefited from the six additional selling days and the presence of only four Sundays during the month. On a rolling 12-month basis, however, wine trends remained negative, with 9-liter volume declining 4.2% and sales decreasing 2.7%, partially offset by a positive 1.5% price mix. **The on-premise channel** delivered strong spirits results in June, with 9-liter volume increasing 6.2% and sales rising 4.0%. All but one control state reported growth during the month. Rolling 12-month on-premise spirits performance was mixed, with 9-liter volume up 0.8% but dollar volume down 1.3%, resulting in a 2.1% price mix. On-premise wine results were mixed in June. Volume was flat year over year, while sales increased 2.6%, generating a positive price mix of 2.6%. Longer-term trends remained challenging, with rolling 12-month 9L volume declining 4.1% and sales decreasing 2.7%, partially offset by a positive 1.4% price mix. ### If Workday Loses This Lawsuit, Will Your Firm Risk Discrimination Charges? URL: https://bevnews.net/if-workday-loses-this-lawsuit-will-employers-risk-discrimination-charges/ Last updated: 2026-08-05T01:45:32.000Z A lawsuit filed in federal court alleges that Workday, the dominant human resources platform, uses artificial tools that discriminate against job applicants on the basis of race, sex or age. The suit, Mobley v. Workday, is being argued in he U.S. District Court in Northern California. The theory of the case is explained in an amended complaint: "Defendant’s discriminatory conduct arises from its policy and practice of using automated, algorithm-driven systems—in lieu of individualized human review—to evaluate and screen applicants at scale. These systems are trained on historical data and prior hiring outcomes and are designed to identify patterns and relationships between applicant characteristics and hiring decisions. Once deployed, the system applies those learned relationships to new applicants in order to predict whether they should be advanced or rejected. "Because these systems rely on historical data and statistical modeling, they reproduce and amplify disparities embedded in prior hiring decisions and labor market structures. Bias may enter the system through multiple pathways, including the composition of training data, the selection and weighting of input variables, the design of model objectives, and the evaluation criteria used to assess candidate “fit.” "Even where protected characteristics such as race, age, sex, or disability are not explicitly provided to the system, they can be inferred through correlated variables. For example, employment gaps may reflect disability or health conditions, years of experience ay serve as a proxy for age, educational background and institutional affiliations may correlate with race, and other application data may reflect gender or caregiving responsibilities. Through these proxy variables, the system is capable of reproducing discriminatory outcomes without explicitly classifying applicants by protected characteristics." Needless to say, Workday denies the charges. In our litigious society, it's not too much of a stretch to expect that if the plaintiffs are successful, similar cases will be filed in other states and may be filed against individual employers that use Workday or similar systems. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-39/ Last updated: 2026-08-04T10:00:33.000Z ***Good Morning and Happy Tuesday, August 4, 2026*** ## [Signorello Estate Faces Foreclosure](https://bevnews.net/signorello-estate-faces-foreclosure/) It took seven years for Signorello Estate Winery to recover from the 2017 Atlas Fire. Now, it could be sold at a public auction after American AgCredit filed foreclosure papers to foreclose on two loans – one with a balance of about $30.9 million, the second with a balance of $6.08 million. The loans came from construction financing in 2018, 2021, 2023 and 2024\. In addition to the winery's physical assets, the trustee sale notices include trademarks, including the Signorello Estate, Fuse, Edge ***brands*** ## [Prepared Cocktails Escape Instability; Pressures Mount Elsewhere](https://bevnews.net/prepared-cocktails-escape-instability-pressures-mount-elsewhere/) During the four weeks ending July 25, Total Alcohol trailed vs. YA. Dollar sales slipped 3.2% from a year earlier to $9.1 billion, while case volume totaled 180.9 million, declining -4.8% vs a year earlier, NIQ reports. On a weekly basis, dollar sales marginally increased, reaching $2.1 billion, up 1.1% from the week ending July 18th. The subtle sales bump reflects the flat state of the industry, as the category looks to make the most of warm weather led drinking occasion in the back half of su ## [Bronco Wine Co. to Represent Jordan Vineyard & Winery](https://bevnews.net/bronco-wine-co-to-represent-jordan-vineyard-winery/) Bronco Wine Company and Jordan Vineyard & Winery have entered into a national commercial partnership designed to strengthen Jordan's market presence through enhanced customer engagement, distributor support, and exceptional representation while preserving the winery's luxury positioning. This partnership reflects Bronco's continued investment in bringing to market a best-in-class portfolio of premium wineries while strengthening execution across key markets as well as Jordan's continued commitm ## [Springboard W&S Promotes Kaj Stromer; President Shifts Focus](https://bevnews.net/springboard-w-s-promotes-kaj-stromer-president-shifts-focus/) Springboard Wine & Spirits, Petaluma, Calif., announced the promotion of Kaj Stromer to Statewide Sales Manager, effective Sept. 1st. Since joining Springboard, he has played a key role in strengthening customer relationships, growing sales, and helping build a collaborative, high-performing sales culture in Southern California. The promotion also marks an important transition for Springboard's leadership. Co-founder/President Elizabeth Corsini will shift her focus entirely to marketing, brand ## [Compari Group Intros Sarti Rosa, a Vibrant Pink Cocktail](https://bevnews.net/compari-group-intros-sarti-rosa-a-vibrant-pink-cocktail/) Campari Group introduces the latest addition to its sprintz portfolio, Sarti Rosa. Campari says "this vibrant pink cocktail has quickly become Europe’s latest spritz obsession – bringing a new flavor profile to aperitivos. Crafted with Sicilian blood oranges, mango, and passion fruit, its bright taste and signature pink hue make it the standout serve for everything from casual happy hours and summer gatherings to milestone celebrations and special occasions. Santa Rosa is the key ingredient f ## [Study Reveals How New Weight-Loss Drugs Reshape the Brain](https://bevnews.net/study-reveals-how-new-weight-loss-drugs-reshape-the-brain/) New, oral GLP-1 drugs "can reduce not just hunger, but the desire to pursue rewarding food. They’re acting on the system that makes you want the cake, not just the system that makes you feel full.” That's the conclusion of a recent study led by University of Virginia Prof. Ali Guler and published in Nature. The findings also help explain differences among drugs in this rapidly growing class. Some compounds appear to produce more nausea-like effects, while others create a distinct brain state ## [U.S. Manufacturing Expands for 7th Consecutive Month](https://bevnews.net/u-s-manufacturing-expands-for-7th-consecutive-month/) Economic activity in the manufacturing sector expanded in July for the seventh onsecutive month, the nation’s supply executives say in the latest ISM Manufacturing PMI Report. “The Manufacturing PMI ® registered 55.6% in July, 2.3 percentage points above the June figure and the highest reading since May 2022\. The overall economy continued in expansion for the 21st month in a row. (A Manufacturing PMI above 47.5 percent, over a period of time, generally indicates an expansion of the overall econ ## [Smirnoff in Guinness Book of World Records for Display of Hot Dogs](https://bevnews.net/smirnoff-in-guinness-book-of-world-records-for-display-of-hot-dogs/) To celebrate "America's Biggest Summer," the brand transformed hundreds of uniquely topped hot dogs into a larger-than-life Smirnoff Ice Red, White & Berry bottle, creating one of the summer's most unexpected spectacles. Hosted in the iconic summer destination of Put-In-Bay, Ohio, the celebration brought together hundreds of fans alongside Mike "The Miz," who helped commemorate the record-breaking achievement. Following the successful record attempt, attendees celebrated with Smirnoff Ice sampl ## [Badass Women in Wine Opens Applications for 2027 Heilmann Trophy](https://bevnews.net/badass-women-in-wine-opens-applications-for-2027-heilmann-trophy/) Badass Women in Wine (BWW) is now accepting applications for the 2027 Heilmann Trophy for Badass Women in Wine, an award that funds continuing education for women working in the wine industry. Applications are open now and must be submitted by September 1, 2026\. Recipients will be announced by December 2026\. The Heilmann Trophy supports women across all areas of the wine industry, including winemaking, sales, hospitality, viticulture, and wine service, in advancing their knowledge and careers ## [What I'm Reading --](https://bevnews.net/what-im-reading-26/) - Extra Dry Vs Brut Champagne: What's The Difference? - Bars are giving up on young people and catering to Gen X instead ***Thanks for reading. I'll be back tomorrow. – Joel*** ### Prepared Cocktails Escape Instability; Pressures Mount Elsewhere URL: https://bevnews.net/prepared-cocktails-escape-instability-pressures-mount-elsewhere/ Last updated: 2026-08-04T04:40:08.000Z During the four weeks ending July 25, Total Alcohol trailed vs. YA. Dollar sales slipped 3.2% from a year earlier to $9.1 billion, while case volume totaled 180.9 million, declining -4.8% vs a year earlier, NIQ reports. On a weekly basis, dollar sales marginally increased, reaching $2.1 billion, up 1.1% from the week ending July 18th. The subtle sales bump reflects the flat state of the industry, as the category looks to make the most of warm weather led drinking occasion in the back half of summer. Prepared Cocktails remained the sole growth contributor across categories, with dollar sales up 0.3% while case volume fell 4.5%. The segment’s alignment to current consumer preferences continues to allow for strong performance in despite of adverse macro factors. Wine recorded the largest declines once again, with dollar sales down 4.2% and volume falling 5.7%. The combination of headwinds hindering the category’s performance persist through July’s end. Spirits followed with similar losses after previously showing strength in early July, as dollar sales dropped 4.1% and volume decreased by 4.4%. The category’s short-lived relief from the FIFA World Cup is fleeting, as the underlying factors behind Spirits declines re-emerge. Beer faced slowest declines, as dollar sales were down -3.5% and volume slipped -4.8%. This relative stability is aligned to industry trends seen throughout the year, even as Beer shares the consumption challenges of other categories. In summary, the industry is moving progressively through unstable terrain after a brief glimpse of smoother pastures. Prepared Cocktails power forward as the category best fit for broader alcohol headwinds. Wine is experiencing the blunt of demand weakness, while Spirits and Beer navigate smaller but familiar softness. **Regional Performance** Alcohol sales underperformed against year ago in each key market in the latest period, as each top 10 state saw dollar and volume losses. Michigan maintained the most stable declines, with dollar sales slipping by 0.4% and volume down 3.1%. Contrastingly, Massachusetts experienced the most pressure, with sales falling 6.3% and volume down 7.7%. Volume trends were primarily identical to dollar results. Michigan posted the slowest volume declines whereas Massachusetts topped the volume losses. All in all, the alcohol downturn seen in total US remains as a shared experience nationwide, with few states showing resilient performance. Michigan is a clear area of strength, nearly reaching positive territory in dollar sales, while demand strains are most shown in Massachusetts. **Retail Channels** Retail channel performance reflected Total US headwinds, as every major channel saw dollar losses. Liquor saw the steepest decline at 3.5%, followed by Food and Convenience, both down 3.4%. Club 2.1%, and Mass 1.6% showed be slightly stronger, while All Other was the only channel in positive standing, up 2.8%. **A Weekly Boost for Spirits,** During the four weeks ending July 25, Spirits momentum lessened further, with dollar sales declining 4.1% and volume down 4.4%. A mix of reduced consumer demand and broader category headwinds remained the primary drivers of the Spirits contraction (92% decline), eclipsing gains from strong distribution and promotional support. On a weekly basis Spirits sales improved slightly, totaling $513.5 million, up +1.0% from the week ending July 18\. Spirits recovery remains contingent upon summer-led drinking occasions, with recent trends showing the category struggling to sustain stability shown in early July. **Minor Weekly Uptick for Wine** Limited signs of emergence for Wine, with a minor weekly uptick in late July. In the four weeks ending July 25, Wine softness continued, with dollar sales down 4.2% and volume declining 5.7%. Category causals suggest contracting distribution accounting for 25% of declines, less effective promotions (16%) and diminished consumer engagement (60%). From a weekly perspective, trends were somewhat encouraging, with dollar sales totaling $361.9 M, up 1.1% from the prior week. Wine’s pursuit for notable progress continues to be a defining theme this summer, with signs of improvement yet to materialize in a true turnaround. During the four weeks ending July 25, Still Wine led each segment in declines, with dollar sales down 4.9% and volume declining 6.1%. In contrast, Sparkling Wine managed to keep stable trends, with dollar sales down just 0.1% and volume falling 0.9%. Meanwhile, Non-Alcoholic Wine was the category’s common bright spot, with dollar sales increasing 15.7% and volume rising 12.1%, pushing further into positive territory albeit a minor contribution. **Beer shows minimal resilience** In the four weeks ending July 25th, Beer fell short of a year ago, dollar sales declined 3.5% and case volume fell 4.8%. Demand-related impacts held as the leading source of category declines, making up 76% of total losses, while product distribution limitations making up an additional 20%. Weekly performance grew stronger as dollar sales reached $935.1 from $923.9M the prior week, representing a 1.1% WoW increase. The category strength is backed by well-aligned seasonal influences but remains pressured with broad reduced consumption factors. Traditional segments drive category softness, led by Domestic Premium (-7.3% in value, -8.3% in volume) and Craft (-6.6% in value, -8.2% in volume). Imported Beer saw comparatively milder losses (-2.4% in value, -3.3% in volume). Growth on the other hand remained concentrated in select segments: Domestic Super Premium advanced, up 2.1% in dollar sales and 1.9% in volume. Cider saw gains, with value increasing 1.3% despite a minor volume dip of 0.2%. Non-Alc Beer continued to outperform all other Beer segments (10.9% in value, 10.5% in volume), reinforcing its role as one of Beer’s most consistent growth engines. ### Study Reveals How New Weight-Loss Drugs Reshape the Brain URL: https://bevnews.net/study-reveals-how-new-weight-loss-drugs-reshape-the-brain/ Last updated: 2026-08-04T04:03:23.000Z New, oral GLP-1 drugs "can reduce not just hunger, but the desire to pursue rewarding food. They’re acting on the system that makes you want the cake, not just the system that makes you feel full.” That's the conclusion of a recent study led by University of Virginia Prof. Ali Guler and published in Nature. The findings also help explain differences among drugs in this rapidly growing class. Some compounds appear to produce more nausea-like effects, while others create a distinct brain state that reduces food motivation without the same level of discomfort. **Implications for Industry and Society** The discovery arrives as pharmaceutical companies race to develop cheaper, more accessible alternatives to injectable GLP-1 drugs. Oral medications are easier to produce, more shelf stable and significantly less expensive, which could make them accessible to millions of people — a market that could mean profits of hundreds of billions of dollars in the coming years, according to Güler. But the study also raises important questions. “If these drugs are affecting reward pathways in the brain, that has implications beyond weight loss,” he said. “It could influence things like addiction, impulse control or even how people experience pleasure.” Early evidence also suggests some patients find it easier to quit smoking or curb other compulsive behaviors while on GLP-1 drugs. Others report a diminished sense of enjoyment from eating. Güler sees both sides as reason for deeper investigation. “As scientists, our job is not just to say that something works,” he said. “It’s to understand how it works, so we can improve it and anticipate unintended consequences.” He also cautioned that as these drugs become more widespread, regulation and oversight will be critical, particularly as lower-cost formulations expand access. “These are powerful compounds,” he said. “We need to understand them fully as they move into everyday use.” **Powered by UVA Support** Unlike many large-scale neuroscience studies, the research was not primarily driven by federal grants. Instead, it was made possible through internal support at UVA with funding from its Brain Institute, seed funding from Arts & Sciences and other University programs. Güler said those investments were not simply supplemental — they were essential to the work. “None of this work was directly funded by NIH,” said Güler. “These programs gave us the flexibility to take risks, support students and sustain a long-term project that would have been very difficult to do otherwise.” Those relatively modest awards helped fund years of experimental work, particularly in an area where costs can be high and timelines long. They also allowed graduate students to dedicate significant time to the project, accelerating progress and enabling the kind of sustained inquiry necessary for a publication in Nature. **Looking Ahead** Güler and his team are now working to better understand the natural role of the brain circuits they identified, as well as how different drugs may target them more precisely. “This is just the beginning,” he said. “If we understand these pathways, we may be able to design treatments that target specific behaviors — whether that’s overeating, addiction or something else entirely.” As GLP-1 drugs become more widely used, researchers say a deeper understanding of their neurological effects will be essential, not only to improve their effectiveness, but also to anticipate how they may shape behavior and well-being over time. “This is about knowing what these drugs are really doing,” Güler said. “The more we understand, the better we can make them — for patients and for society.” *– Russ Bahorsky, University of Virginia College of Arts and Sciences* ### Bronco Wine Co. to Represent Jordan Vineyard & Winery URL: https://bevnews.net/bronco-wine-co-to-represent-jordan-vineyard-winery/ Last updated: 2026-08-04T03:36:29.000Z [Bronco Wine Company](https://message.prnewswire.com/ls/click?upn=u001.8CiUkFrLGqa7ynIpBWoM0v7EmeVPMGXDVN-2B7-2BRaQiLq7kUvVaLkXbTmmxlqtrncTiaNZDwKgYs7V5HmALDQXbR9ZlC9uqweONL-2BYTHG0ZPZH28Ofpg9UrkoirGOxfY74TqjA5bTrR5nA-2F9Xho-2FlSVVeIsYOfC4-2B70xmmS3vdXIfs6c9W5sjfneflRcLPspAfrdKK%5FlWIM2rdBAO4SBH9pLlrJN9jK9mrelk4Ja1TrTncw185ZbddT7H5C04pmkFdAei-2F-2FN6DrpXQgO-2Fsa9-2ByOPh7xkM2h-2Blo19ugD7FsPrpFVLwDn-2B-2B7vrpF-2F2YuzseQ-2BaDLC2gYTp55GY3F40dP7Pr2r740j3kEFjNpcsBvFRZfgYEKm1cYtr8NVdwPZIfsJKHOEzX4-2BKqbB4-2FnVyAisSpCPJs0-2BUp-2BlQCXRzcpTxhT1wDL6zKl3TzcnEbAljPOpkshp2AiQMqurOt3Y-2BkQkjCdGE5MZJOyaP1Oqe9CMzP6iLEK6gDi1KFKhg4uLj9wP2rw7g-2FH9iCX4qJDlaecabA9qBwj6hkMdIED0vsOsBlEP4KY-3D&ref=bevnews.net) and [Jordan Vineyard & Winery](https://message.prnewswire.com/ls/click?upn=u001.8CiUkFrLGqa7ynIpBWoM0v7EmeVPMGXDVN-2B7-2BRaQiLq7kUvVaLkXbTmmxlqtrncTiaNZDwKgYs7V5HmALDQXbRDOSuScRELuUtN-2B7GGpOmJzs1Yb0rLfqurrHXo94xjIOU3y5ptfM185R2fRpnvOqTOxo-2F8yU344RC4QmWjjnjglKvtahFJZqPxT7xRmg-2FBBGAQQvYKriTEFDCCl15-2FM8Q-3D-3Dkkyc%5FlWIM2rdBAO4SBH9pLlrJN9jK9mrelk4Ja1TrTncw185ZbddT7H5C04pmkFdAei-2F-2FN6DrpXQgO-2Fsa9-2ByOPh7xkM2h-2Blo19ugD7FsPrpFVLwDn-2B-2B7vrpF-2F2YuzseQ-2BaDLC2gYTp55GY3F40dP7Pr2r740j3kEFjNpcsBvFRZfgYEKm1cYtr8NVdwPZIfsJKHOEzX4-2BKqbB4-2FnVyAisSpCPJtCqotZg4T0OCJ8L0cW-2FnhgtTREvcPqVg-2BuUJyPe4x0XON-2Bpw2O84K6kinW8s88EfFBFbeANEbNUlGEar3jxIAKjKOAwJhrgCK1ce-2BtQM51J-2FfTQfEqqiYhQ2P-2FNJy5AfJJGfw6IpSEkDiTsXvyFRJU-3D&ref=bevnews.net) have entered into a national commercial partnership designed to strengthen Jordan's market presence through enhanced customer engagement, distributor support, and exceptional representation while preserving the winery's luxury positioning. This partnership reflects Bronco's continued investment in bringing to market a best-in-class portfolio of premium wineries while strengthening execution across key markets as well as Jordan's continued commitment to investing in customer relationships while providing enhanced support and resources to its distributor partners. While Jordan will remain independently owned and operated, the partnership allows Jordan to combine luxury brand, customer relationships, and winemaking heritage with Bronco's national commercial infrastructure, creating greater focus on execution, distributor engagement, and customer development across the country. This partnership is creating an integrated commercial organization with Jordan's regional leadership and Bronco's field sales organization to work together in supporting distributors and customers. **"**We are honored to welcome Jordan Vineyard & Winery to the Bronco portfolio," said **Dom Engels**, Chief Executive Officer of Bronco Wine Company. "As we continue to expand our premium wine sector, we're intentionally seeking partners whose values, heritage, and pursuit of excellence align with our own. Jordan has spent more than five decades building one of California's most admired wine brands, and we are honored to represent it on a national scale, consciously growing the brand while preserving its legacy." ### Springboard W&S Promotes Kaj Stromer; President Shifts Focus URL: https://bevnews.net/springboard-w-s-promotes-kaj-stromer-president-shifts-focus/ Last updated: 2026-08-04T03:30:41.000Z **Springboard Wine & Spirits**, Petaluma, Calif., announced the promotion of **Kaj Stromer** to **Statewide Sales Manager**, effective Sept. 1st. Since joining Springboard, he has played a key role in strengthening customer relationships, growing sales, and helping build a collaborative, high-performing sales culture in Southern California. The promotion also marks an important transition for Springboard's leadership. Co-founder/President **Elizabeth Corsini** will shift her focus entirely to marketing, brand development, and growing awareness of Springboard and its portfolio of producers. "One of the greatest privileges of building a company is working with people you admire," said Corsini. "When Kaj joined Springboard we knew he would be a terrific addition to the team, but what we couldn't have predicted was how much value he would add to the organization and our lives as a whole. He has earned the trust of our suppliers, customers, and colleagues through hard work, consistency, and the best attitude in the business. There is no one we'd rather have leading our statewide sales efforts." ### U.S. Manufacturing Expands for 7th Consecutive Month URL: https://bevnews.net/u-s-manufacturing-expands-for-7th-consecutive-month/ Last updated: 2026-08-04T02:40:04.000Z Economic activity in the manufacturing sector expanded in July for the seventh onsecutive month, the nation’s supply executives say in the latest ISM Manufacturing PMI Report. “The Manufacturing PMI ® registered 55.6% in July, 2.3 percentage points above the June figure and the highest reading since May 2022\. The overall economy continued in expansion for the 21st month in a row. (A Manufacturing PMI above 47.5 percent, over a period of time, generally indicates an expansion of the overall economy.) The New Orders Index expanded for the seventh consecutive month after four straight readings in contraction, registering 56.7%, up 0.7 percentage point compared to June’s figure of 56%. The July reading of the Production Index (58.5%) is 6.3 percentage points higher than the 52.2 percent recorded in June and the highest figure since November 2021 (60.5 percent). The Prices Index remained in expansion (or ‘increasing’ territory), registering 71.1%, a 1.9-percentage point decrease from June’s reading of 73 percent. The Backlog of Orders Index registered 55%, up 4.5 percentage points compared to the 50.5% recorded in June. The Employment Index reading of 52.8% is up 3.1 percentage points from June’s figure of 49.7%, putting the index in expansion territory for the first time in 33 months. The Supplier Deliveries Index indicated slowing performance for the eighth month in a row after one month in ‘faster’ territory. The reading of 58.9% is up 1.5 percentage points from its June reading of 57.4%. (Supplier Deliveries is the only ISM PMI Reports index that is inversed; a reading of above 50 indicates slower deliveries, which is typical as the economy improves and customer demand increases.) ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-26/ Last updated: 2026-08-04T02:26:20.000Z [**Extra Dry Vs Brut Champagne: What's The Difference?**](https://www.tastingtable.com/2223257/extra-dry-vs-brut-champagne-explained/?ref=bevnews.net) Even if you do speak a bit of French, navigating the labels of various Champagne bottles in a store can be daunting, with so many terms you might be unfamiliar with. Among those bottles, you'll probably see Brut and Extra Dry. (Tasting Table) [**Bars are giving up on young people and catering to Gen X instead**](https://sm1.multibriefs.com/t/gcH1AAcbaBPXBIIkQZV2eGRGpEWnaEJ9YOVFiaaaaDFyBVHBV0raa?r=gbkrqp~256ydcxlguumpjklg.aqk~amp;f=cfgvmt~2522Zgtpcyqqlngpc.emo~amp;j=r~amp;v=&ref=bevnews.net) They’re courting a reliable generation of alcohol consumers with nostalgia theme nights and events that end way before midnight. (Wall Street Journal) [**How energy drinks and liquor will help pay for a bigger NCAA tournament**](https://sm1.multibriefs.com/t/gcH1AAcbaBPXBIIkQZV2eGRGpEWnaEJ9YOVFiaaaaDFyBVHBV0raa?r=gbkrqp~256ydcxlguumpjklg.aqk~amp;f=cfgvmt~2522Zgtpcyqqlngpc.emo~amp;j=z~amp;v=&ref=bevnews.net) To help protect college athletes from vices like vodka and Red Bull, the NCAA has long [banned advertising of such products](https://www.usatoday.com/story/sports/ncaaf/2016/09/21/ncaa-substance-drug-policy-xyience-energy-drink-advertising-college-football-playoff/90723304/?ref=bevnews.net) during broadcasts of its championship events, including the NCAA basketball tournaments. (USAToday) ### Signorello Estate Faces Foreclosure URL: https://bevnews.net/signorello-estate-faces-foreclosure/ Last updated: 2026-08-04T02:17:28.000Z It took seven years for Signorello Estate Winery to recover from the 2017 Atlas Fire. Now, it could be sold at a public auction after American AgCredit filed foreclosure papers to foreclose on two loans – one with a balance of about $30.9 million, the second with a balance of $6.08 million. The loans came from construction financing in 2018, 2021, 2023 and 2024\. In addition to the winery's physical assets, the trustee sale notices include trademarks, including the Signorello Estate, Fuse, Edge and Trim wine brands. Why did it take seven years to rebuild the winery? The Napa Valley Register cited the Covid-19, a lengthy county permtting process and construction delays. **Comment:** A [Wall Street Journal article](https://www.wsj.com/tech/move-fast-and-regulate-later-the-paradox-of-chinas-economic-dynamism-10caec7f?ref=bevnews.net) over the weekend (8/1) noted regulation "can wall off competition, brick by brick, protecting incumbents from challengers." My impression is that this is true of the Napa County government which routinely delays permits and if challenged, issues punishing fines and other assessments that can lead to the destruction of a business. *See:* Hoopes Vineyard, which faces financial ruin and potential bankruptcy after losing a legal battle with Napa County over customerr tastings and permit violations. The CBS San Francisco report is [here](https://www.cbsnews.com/sanfrancisco/news/napa-county-winery-the-oasis-lawsuit/?ref=bevnews.net). Our coverage is [here](https://bevnews.net/hoopes-vineyards-challenge-to-county-costly-ordered-to-pay-millions-in-fines-attorney-fees/), and [here](https://bevnews.net/napa-wineries-plan-civil-rights/), and [here](https://bevnews.net/three-wineries-suing-napa-county-launch-website-to-inform-public-about-lawsuits/). There is simply no reason why a permitting review should run beyond 90 days. . . . Our opinion. To be sure, following the devastating fires of 2018, the county faced a deluge of applications that undoubtedly outpaced its ability to process quickly. The solution is not to make applicants wait years, driving up the cost of construction, but to hire more reviewers. ### Smirnoff in Guinness Book of World Records for Display of Hot Dogs URL: https://bevnews.net/smirnoff-in-guinness-book-of-world-records-for-display-of-hot-dogs/ Last updated: 2026-08-04T01:36:25.000Z To celebrate "America's Biggest Summer," the brand transformed hundreds of uniquely topped hot dogs into a **larger-than-life Smirnoff Ice Red, White & Berry bottle**, creating one of the summer's most unexpected spectacles. Hosted in the iconic summer destination of Put-In-Bay, Ohio, the celebration brought together hundreds of fans alongside **Mike "The Miz,"** who helped commemorate the record-breaking achievement. Following the successful record attempt, attendees celebrated with Smirnoff Ice samples, complimentary hot dogs and exclusive giveaways. The milestone further cemented Smirnoff Ice Red, White & Berry and the hot dog as one of the summer's most iconic pairings—and proved that America's favorite traditions are even better with a Red, White & Berry twist. ### Compari Group Intros Sarti Rosa, a Vibrant Pink Cocktail URL: https://bevnews.net/compari-group-intros-sarti-rosa-a-vibrant-pink-cocktail/ Last updated: 2026-08-04T00:40:55.000Z **Campari Group** introduces the latest addition to its sprintz portfolio, **Sarti Rosa.** Campari says "this vibrant pink cocktail has quickly become Europe’s latest spritz obsession – bringing a new flavor profile to aperitivos. Crafted with Sicilian blood oranges, mango, and passion fruit, its bright taste and signature pink hue make it the standout serve for everything from casual happy hours and summer gatherings to milestone celebrations and special occasions. Santa Rosa is the key ingredient for a Sarti Spritz. SRP: $29.99. ### Badass Women in Wine Opens Applications for 2027 Heilmann Trophy URL: https://bevnews.net/badass-women-in-wine-opens-applications-for-2027-heilmann-trophy/ Last updated: 2026-08-04T00:11:57.000Z Badass Women in Wine (BWW) is now accepting applications for the 2027 Heilmann Trophy for Badass Women in Wine, an award that funds continuing education for women working in the wine industry. Applications are open now and must be submitted by September 1, 2026\. Recipients will be announced by December 2026. The Heilmann Trophy supports women across all areas of the wine industry, including winemaking, sales, hospitality, viticulture, and wine service, in advancing their knowledge and careers through certified education programs, wine travel, and out-of-state or international winery work experience. The inaugural Heilmann Trophy was awarded in 2025 to the third annual CMS Women's Sommelier Symposium, helping to support ten women in the industry attend the BWW educational weekend that year. The 2026 trophy supported two recipients. Karina Gallegos, a Production Assistant and up and coming winemaker, is using the funds to take an Enology class at UC Davis. The Heilmann Trophy is open to women working full time in the U.S. wine industry. Applicants must be employed by a U.S. based company and hold U.S. citizenship or permanent residency. The application asks candidates to share their professional background, certifications, and career goals, along with a statement on how they support other women in the industry and how the award would help them advance. Applicants must also submit a resume and three professional references. Recipients receive 70 percent of funds upfront in January 2027, upon proof of enrollment or a confirmed itinerary, with the remaining 30 percent disbursed upon completion of program deliverables. Deliverables include financial documentation, a written reflection, a presentation to BWW membership, and social media updates documenting the funded experience. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-38/ Last updated: 2026-07-31T11:22:13.000Z ***Good Morning, and Happy Friday, July 31, 2026*** ## [AB-Inbev 2Q Profit Soars 64% as Sales Gain 5.6%, Volume Up 0.9%](https://bevnews.net/ab-inbev-2q-prof-soars-64-as-sales-gain-5-6-volume-up-0-9/) Anheuser-Busch InBev reports profit soared 64.1%% to $3.751 billion, or $1.90 a share, from 1.676, or 84 cents a share, a year earlier. Beer sales rose to 126,945 billion gallons in 2026 from 143.347 billion gallons a year earlier. The company reported a 27% increase in revenue from no-alcohol beer sales, Beyond Beer sales jumped 44% in the second quarter. Volume rose 0.9% to 144,003 barrels, and revenue gained 5.6% to $16.660 billion. The company said it estimates it gained market share in . . . ## [Beckstoffer Pulling Over 50% of North Coast Vines](https://bevnews.net/beckstoffer-pulling-over-50-of-north-coast-vines/) Beckstoffer Vineyards plans to pull more than half its vines in Lake and Mendocino counties, California, as it plans to farm just 1,940acres, a sharp reduction from the approximately 4,000 acres it farmed at its high point. The company said it laid off 50 of its 65 employees. Beckstoffer, of course, isn't the only grower to pull out vines. A report commissioned by the California Association of Winegrape Growers shows more than 38,000 acres of vineyards were removed between Oct. 1, 2024 and Aug. ## [Wine Leaders: Industry is Stabilizing, But Stabilizing Just 1st Step to Recovery](https://bevnews.net/wine-leaders-industry-is-stabilizing-but-stabilizing-just-1st-step-to-recovery/) Vineyard removals such as Beckstoffer Vineyards is doing is one reason industry leaders say the industry is finally resetting itself. Other signs: slowing sales declines, sharper financial discipline and a shift from denial to action. ## [Beer Industry in Expansion Territory: NBWA Beer Purchasers' Index](https://bevnews.net/beer-industry-in-expansion-territory-nbwa-be/) For the fifth consecutive month, the National Beer Wholesalers Association's Beer Purchasers' Index is in positive territory with a combined score of 51\. Readings about 50 are considered to signal expansion. All segments recorded year-over-year improvements, led by FMB/seltzer (+16) and Premium Lights (+14). Premium Lights crossed the 50 benchmark for just the third time in the last two years. Looking across the segments for July: \* The FMB/seltzer index at 55 is 16 points higher than July 2 ## [U.S. GDP Disappoints, Inflation Softer Than Feared, Consumers Resiliant](https://bevnews.net/u-s-gdp-disappoints-inflation-softer-than-feared-consumers-resiliant/) The U.S. economy expanded at a slower-than-expected 1.5% annual rate in the second quarter. But a closer look show a resiliant consumer, continuing investment and softer-than-expected inflation numbers, all adding up to a further cooling in expectations the Federal Reserve Board will raise interest rates. Consumer demand grew 3.2% annualized vs. 0.5% in the first quarter, but this came with a further decline in the household savings ratio of just 2.7%. Investment continued to grow. ## [What It Took for Ads to Break Through at the 2026 World Cup](https://bevnews.net/what-it-took-for-ads-to-break-through-at-the-2026-world-cup/) The most effective ads moved beyond the traditional "on the field" and "sports bar" setting and leverage distinctive product iconography, according to Ipsos research. The landscape for attention in the World Cup is different from other major sporting events. In that highly competitive environment, many World Cup ads had star power, but few were truly distinctive, leading to below-average recognition and brand linkage. As the 2026 World Cup progressed, more Americans jumped on the bandwagon and ## [David Hirsch, Sonoma Coast Pioneer, Dies at 81](https://bevnews.net/david-hirsch-sonoma-coast-pioneer-dies-at-81/) David Hirsch founded Hirsch Vineyards when the foggy Sonoma Coast was considered unsuitable for viticulture. Hirsch Vineyards has supplied grapes to Williams Selyem, Kistler and Littorai — helping catapult the remote wine region to global acclaim. Read Jess Lander's excellent obituary from the San Francisco Chronicle. ## [Share & Pair Sunday Prove Wine Lovers Look for Excuse to Gather](https://bevnews.net/share-pair-sunday-prove-wine-lovers-look-for-excuse-to-gather/) Share & Pair Sundays, a project of Come Together- A Community for Wine Inc., earned national media coverage and grew its social media presence over the course of the ten-week from May 3 through June 28 run. Results included: \* 13,040 winery events during the two-month period according to LocalWineEvents.com \* 983 million plus total media unique visitors (January through June 2026)201 articles published \* Coverage in Yahoo Life, Forbes, Yahoo Finance, Slate, VinePair, Associated Press and Win ## [Center for Alcohol Policy Legal Symposium Set for Aug. 24-26](https://bevnews.net/center-for-alcohol-policy-legal-symposium-set-for-aug-24-26/) The Center for Alcohol Policy's annual legal symposium will get underway with a reception Monday, Aug. 24\. The program on Tuesday and a half-day session on Wednesday will include antitrust and pricing, THC and alcohol, trade practice, stolen alcohol, briefing from regulators, pending Suprme court cases (of which there are several), and more. For info and to register, click here. ## [What I'm Reading --](https://bevnews.net/what-im-reading-25/) - Numbers in brand names make consumers expect tastier food (Pasychology & Marketing) \* - Where Have All the Buybacks Gone? Under economic constraints, dives and neighborhood bars ***Thanks for reading. I'll be back Monday. – Joel*** ## --- ### Wine Leaders: Industry is Stabilizing, But Stabilizing Just 1st Step to Recovery URL: https://bevnews.net/wine-leaders-industry-is-stabilizing-but-stabilizing-just-1st-step-to-recovery/ Last updated: 2026-07-31T11:07:53.000Z Vineyard removals such as Beckstoffer Vineyards is doing is one reason industry leaders say the industry is finally resetting itself. Other signs: slowing sales declines, sharper financial discipline and a shift from denial to action, according to panelists on a **Wine Industry Network** webcast. **Rob McMillan,** founder of Silicon Valley Bank's wine division and author of its long-running wine reports, said there's been a psychological shift – finally, everyone is acknowledging there's a problem. And now what we’re seeing are people actually doing.” “Almost anywhere you look, what you’re seeing are things aren’t as bad as they were,” he said. “It’s not declining as it was, and that’s what you really are looking for in sort of a bottoming.” **'A Bottoming' Leads to Recovery: A Historical Look Back** "A bottoming" isn't a recovery, but it's a necessary step toward a recovery. Nearly everyone has heard of Black Tuesday, Oct. 28, 1929, when the Dow Jones Industrial Average of 30 blue-chip stocks dropped 12%. That was actually the end of the 1929 stock market crash, which happened over three days – Black Thursday (Oct. 24), Black Monday (Oct. 28), when the DJIA dropped nearly 13% on Black Tuesday. By July 8, 1932, stocks had lost nearly 90% of their value, with the DJIA closing at 40.56,. *That* was the beginning of the bottom. By 1933, entrepreneurs were beginning to establish new ventures --E&J Gallo Winery, Louis M. Martini Winery, Menominee-Marinette Brewing Co., Parducci Wine Cellars, Stack's Breweries in the alcoholic beverage space, among them. The stock market did not recover for 25 years, finally closing above its September 1929 peak of 381.17 on Nov. 23, 1954\. That 25-year stretch is sort of misleading, because it assumes an investor just held a static basket of stocks without receiving or reinvesting any cash payouts. That's not what happened, of course. Because the Great Depression caused massive, historic deflation with the prices of everyday goods, housing and services dropping so dramatically, a smaller amount of nominal dollars in 1934 held the same exact purchasing power as the larger pre-crash amount in 1929, so investors who bought at the 1929 peak "broke even" in 4.5 to 5 years. Likewise, investors who consistently reinvested their dividends broke even in 10 years. Dividend yields at the time averaged an unbelievable 14% at the absolute bottom of the market crash. **A K-Shaped Economy** Then, as now, there were bankruptcies, business failures and foreclosures. "That's part of the healing process," McMillion said. Economist Robert Eyler of Sonoma State University said the wine sector's reset is occurring during a "K-shaped economy," in which higher-income households continue to spend while lower- and middle-income households pull back under pressure from inflation and interest rates. Eyler warns we haven't seen the "final convulsion" yet – and that's necessary before recovery really sets in. And, indeed, that's what happened during the 1930s – a combination of the introduction of Social Security deductions from paychecks along with poor fiscal policy led to a sharp recession in 1937-38 that wiped out many of the gains in wages and business willingness to invest that had been made. As was the case back in the 1930s, credit and cash are extremely tight, with banks and wine buyers limiting risk. **Glenn Proctor** of **Ciatti Co.**, the wine and grape brokerage, said he expects money to come back in about 12 to 18 months. “I do think in the next year we’re going to start to see opportunities will be looked at, and money will come back in and say, ‘Okay, I can see long-term value in this, and I’m going to buy a vineyard winery, come back in,’” Proctor said. **Agility Not Size** Charles Darwin did not say humans survived and dinosaurs didn't because we were fitter – "survival of the fittest." What he talked about was survival of the most adaptable, and **Michelle Mut**h, a principal in the accounting firm Baker Tilly, said agility, not size, will be key to the recovery. The most successful wineries are really the ones that are not just reacting to what’s happening in the market, but they’re really intentionally shaping their business around where the market is going,” she said. “They know which brands and channels deserve their investment and attention, and they know when to say no. “The businesses that succeed won’t necessarily be the ones with the biggest brands or the highest production. They might be, but they’ll really be the ones who become more disciplined, more data-driven, and more willing to adapt,” she said. **Chase the Customer** McMillan said SVB's midyear direct-to-consumer research shows the strongest performers are chasing opportunity, investing in DtC. Wineries must "take the experience on the road" to places like the Rockies and the Sunbelt, rather than rely on legacy tasting room traffic. (A side note: We think part of that "chasing the customer" will involve advertising in reliable local and regional media. A wine dinner is wonderful, but it only reaches a few people. Well-placed advertising can reach thousands of people in a target market, unlike social media which might reach tens of thousands, but they may not be where you're trying to sell.) ### AB-Inbev 2Q Prof Soars 64% as Sales Gain 5.6%, Volume Up 0.9% URL: https://bevnews.net/ab-inbev-2q-prof-soars-64-as-sales-gain-5-6-volume-up-0-9/ Last updated: 2026-07-31T10:36:06.000Z **Anheuser-Busch InBev** reports profit soared 64.1%% to $3.751 billion, or $1.90 a share, from 1.676, or 84 cents a share, a year earlier. Beer sales rose to 126,945 billion gallons in 2026 from 143.347 billion gallons a year earlier. The company reported a 27% increase in revenue from no-alcohol beer sales, Beyond Beer sales jumped 44% in the second quarter. Volume rose 0.9% to 144,003 barrels, and revenue gained 5.6% to $16.660 billion. The company said it estimates it gained market share in 70% of its markets. In the United States, second-half revenue increased 2.7%, with revenue per hl increasing 3.3% driven by revenue management and positive brand mix. Sales-to-retailers (STRs) declined 1.9%, estimated to have outperformed a soft industry. Sales-to-wholesalers (STWs) declined by 0.6%. EBITDA increased by 0.1%, as top-line growth and productivity initiatives were reinvested in increased marketing to fuel momentum. The company said it was the No. 1 share gainer in total alcohol in both second quarter and first half of 2026, driven by share gains in both beer and spirits, according to Circana. "Our beer performance in 2Q26 was led by **Michelob Ultra, Busch Light and Busch Light Apple**, which were the top three volume share gainers in the industry. Our Beyond Beer portfolio continued to expand our total addressable market and delivered revenue growth in the mid-seventies," the company said, adding: "**Cutwater** grew revenue in the triple-digits and was the No. 1 share gaining brand in the total spirits industry. We are the leader in no-alcohol beer, with our portfolio gaining share and growing revenue in the mid-thirties led by **Michelob Ultra Zero** which was the No. 1 share gainer in no-alcohol beer. ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-25/ Last updated: 2026-07-31T09:07:07.000Z ## [Numbers in brand names make consumers expect tastier food](https://www.psypost.org/numbers-in-brand-names-make-consumers-expect-tastier-food/?ref=bevnews.net) The inclusion of numbers in food and beverage brand names tends to make consumers expect the products will taste better and have more complex flavor profiles. Writing numbers out as words, especially those containing certain vowel sounds, enhances this effect by subtly signaling richness and depth to the human brain. (Pasychology & Marketing) ## [Where Have All the Buybacks Gone?](https://punchdrink.com/articles/where-have-all-the-buybacks-gone/?ref=bevnews.net) Under economic constraints, dives and neighborhood bars grapple with how to retain regulars. (Punch) ### U.S. GDP Disappoints, Inflation Softer Than Feared, Consumers Resiliant URL: https://bevnews.net/u-s-gdp-disappoints-inflation-softer-than-feared-consumers-resiliant/ Last updated: 2026-07-31T08:53:12.000Z The U.S. economy expanded at a slower-than-expected 1.5% annual rate in the second quarter. But a closer look show a resiliant consumer, continuing investment and softer-than-expected inflation numbers, all adding up to a further cooling in expectations the Federal Reserve Board will raise interest rates. Consumer demand grew 3.2% annualized vs. 0.5% in the first quarter, but this came with a further decline in the household savings ratio of just 2.7%. Investment continued to grow, with tech investment leading the way, non-tech business investment showing renewed strength and residential investment making a positive contribution. Tech sector spending has been hot and heavy resulting in a run-down in inventories which subtracted 0.7ppt from the headline growth rate and a big jump in inventories. ### David Hirsch, Sonoma Coast Pioneer, Dies at 81 URL: https://bevnews.net/david-hirsch-sonoma-coast-pioneer-dies-at-81/ Last updated: 2026-07-31T08:30:39.000Z **David Hirsch** founded **Hirsch Vineyards** when the foggy Sonoma Coast was considered unsuitable for viticulture. Hirsch Vineyards has supplied grapes to Williams Selyem, Kistler and Littorai — helping catapult the remote wine region to global acclaim. Read Jess Lander's excellent obituary from the [*San Francisco Chronicle.*](https://www.sfchronicle.com/food/wine/article/david-hirsch-wine-obituary-22365460.php?utm%5Fsource=marketing&utm%5Fmedium=copy-url-link&utm%5Fcampaign=article-share&hash=aHR0cHM6Ly93d3cuc2ZjaHJvbmljbGUuY29tL2Zvb2Qvd2luZS9hcnRpY2xlL2RhdmlkLWhpcnNjaC13aW5lLW9iaXR1YXJ5LTIyMzY1NDYwLnBocA%3D%3D&time=MTc4NTQyMDcyODI5OQ%3D%3D&rid=MzUxYThiZjMtNDg0Zi00OGY2LThlOTMtODU5MDk5MjM5Nzhl&sharecount=NQ%3D%3D&%5Fbhlid=63b22c7b146c359daf2fd2289a133b6d771bf8c5) ### Beer Industry in Expansion Territory: NBWA Beer Purchasers' Index URL: https://bevnews.net/beer-industry-in-expansion-territory-nbwa-be/ Last updated: 2026-07-31T08:20:45.000Z For the fifth consecutive month, the **National Beer Wholesalers Association**'s Beer Purchasers' Index is in positive territory with a combined score of 51\. Readings about 50 are considered to signal expansion. All segments recorded year-over-year improvements, led by FMB/seltzer (+16) and Premium Lights (+14). Premium Lights crossed the 50 benchmark for just the third time in the last two years. ![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/07/image-3.png) Looking across the segments for July: - **The FMB/seltzer index at 55** is 16 points higher than July 2025 and eight points higher than June 2026. - **The below premium index at 55** is seven points higher than July 2025 and five points higher than June 2026. - **The premium lights index at 52** is 14 points higher than July 2025 and four points higher than June 2026. - **The imports index at 51** is one point higher than July 2025 but 10 points lower than June 2026. - **The cider segment at 48** is 10 points higher than July 2025 but two points lower than June 2026\. - **The premium regular index at 42** is one point higher than July 2025 and even with June 2026. - **The craft index at 26** is one point higher than July 2025 and five points higher than June 2026 ### What It Took for Ads to Break Through at the 2026 World Cup URL: https://bevnews.net/what-it-took-for-ads-to-break-through-at-the-2026-world-cup/ Last updated: 2026-07-31T08:11:25.000Z The most effective ads moved beyond the traditional "on the field" and "sports bar" setting and leverage distinctive product iconography, according to Ipsos research. The landscape for attention in the World Cup is different from other major sporting events. In that highly competitive environment, many World Cup ads had star power, but few were truly distinctive, leading to below-average recognition and brand linkage. As the 2026 World Cup progressed, more Americans jumped on the bandwagon and engaged with the tournament — a promising sign for advertisers who bet big on the games. In the weeks leading up to the first U.S.-hosted World Cup in three decades, just 26% of Americans said they were excited. **U.S. Excitement Grew** Live tournament play (and a strong showing from the U.S. team) changed that. By the end of June, nearly half (44%) of Americans said they were watching the World Cup, 38% said they were excited, and one in four (24%) said the World Cup had increased their general interest in soccer. For advertisers, this bandwagon moment made the World Cup a rare opportunity to reach a growing and increasingly passionate audience by placing their brands at the center of a cultural moment. The American audience for the World Cup may have grown, but the landscape for advertisers still differs from other major sports. With continuous play and fewer commercial breaks compared to the Super Bowl and Olympics, FIFA World Cup ad engagement resembles that of the Winter Olympics, with only 25% of viewers highly engaged compared to the Super Bowl's 63%. **The brutal truth: Most ads were forgettable.** Breaking through was **hard to do in 2026**. Ipsos post-tested 23 World Cup-related ads across three categories — **finance and telecom**, **beverages** (both non-alcoholic and alcoholic), and **apparel** — to understand which ads people remembered seeing. On average, ads **were not overly memorable to general population category users**, falling below Ipsos TV norms for Ad Recognition and Brand Linkage. Why did this happen? Many World Cup ads leveraged the **same well-known celebrities**, with **similar insights about soccer fans** and **all-too-familiar** tropes like watching the games in person or at a sports bar. The result: A “sea of sameness” that made it hard to recognize a specific ad or what brand it was for. The key to breaking through the clutter is to “think outside the pitch.” Ads that were memorable and achieved good branding tended to take place outside of traditional “on field” or “in bar” settings, highlighted the product clearly, and leveraged brand iconography early and often. **Why a Coca-Cola Ad Broke Through** Coca-Cola’s “No Better Feeling” was one of the best performing ads in the beverage category post-test, showing above-norm ad recognition and brand linkage. The ad grabs attention with close-up shots of the highly expressive faces and outsized emotional reactions of soccer fans as they watch a match unfold. Then it seals the deal with iconic brand assets like the distinctive shape of its bottle, present in many scenes throughout the ad. This combination of brand imagery and fandom positions Coca-Cola not just as the beverage of choice, but as an embodiment of what it means to celebrate the World Cup — evoking a sense of shared excitement and elevating its appeal as a fun, approachable brand that resonates with fans around the world. Coca-Cola had an advantage before the World Cup ads: Its long-standing FIFA sponsorship helped it earn the #1 position in unaided brand awareness among World Cup advertisers in a survey fielded before the tournament began. But “No Better Feeling” earned above-norm recognition and brand linkage among those who recognized the ad, with three in four Americans who recognized the ad agreeing that Coca-Cola “is a brand for people like me.” It was relatability and the emotional impact made by the ad. As one person put it, “The ads had this fun, good energy with the football tie-in … Coke's was more emotional though.” **How World Cup Differs from Super Bowl** The World Cup is a singular opportunity for brands to connect with soccer fans — but between the continuous play and the limited ad breaks, it’s a different landscape for attention than the Super Bowl or other American megaevents. Brands need to go beyond generic settings and by-the-numbers celebrity cameos in order to make a real impact. The key to breaking through is to “think outside the pitch.” Ads that were memorable and achieved good branding tended to take place outside of traditional “on-field” or “in-bar” settings, highlight the product clearly, and leverage brand iconography early and often ### Beckstoffer Pulling Over 50% of North Coast Vines URL: https://bevnews.net/beckstoffer-pulling-over-50-of-north-coast-vines/ Last updated: 2026-07-31T10:51:48.000Z Beckstoffer Vineyards plans to pull more than half its vines in Lake and Mendocino counties, California, as it plans to farm just 1,940acres, a sharp reduction from the approximately 4,000 acres it farmed at its high point. The company said it laid off 50 of its 65 employees. Beckstoffer, of course, isn't the only grower to pull out vines. A report commissioned by the California Association of Winegrape Growers shows more than 38,000 acres of vineyards were removed between Oct. 1, 2024 and Aug. 1, 2025. Beckstoffer said it was pulling uncontracted grapes. It said it had been spending more than it was earning. Lake and Mendocino, whrre Beckstoffer operates, aren't among the 10 California counties that removed the most fruit. Those counties are San Joaquin, Fresno, Monterey, Napa, Sonoma, San Luis Obispo, Madera, Sacramento, Santa Barbara and Yolo. The company plans on replanting some of the acreage in the future. ### Share & Pair Sunday Prove Wine Lovers Look for Excuse to Gather URL: https://bevnews.net/share-pair-sunday-prove-wine-lovers-look-for-excuse-to-gather/ Last updated: 2026-07-30T21:50:57.000Z Share & Pair Sundays, a project of Come Together- A Community for Wine Inc., earned national media coverage and grew its social media presence over the course of the ten-week from May 3 through June 28 run. Results included: - 13,040 winery events during the two-month period according to [LocalWineEvents.com](https://www.localwineevents.com/?ref=bevnews.net) - 983 million plus total media unique visitors (January through June 2026)201 articles published - Coverage in Yahoo Life, Forbes, Yahoo Finance, Slate, VinePair, Associated Press and Wine Industry Advisor, spanning more than 40 U.S. states - 100,077 Instagram views and 25,501 accounts reached over 90 days - 3,024 social media interactions, with 63.5% of interactions coming from non-followers, and - 11.9 percent growth in social media followers, with an 89 percent follower retention rate In addition, Come Together partnered with [LocalWineEvents.com](https://www.localwineevents.com/?ref=bevnews.net), publisher of The Juice newsletter, which featured Share & Pair Sundays across its editorial, newsletter and homepage placements to an audience of more than 250,000 wine lovers, generating 321,193 newsletter opens and 218,138 homepage banner impressions over the course of the campaign. Looking at the full two-year arc of the organization's work from July 2024 through June 2026, Come Together's campaigns have generated 3.7 billion unique monthly visitors in press coverage, 5.7 million social media impressions, and retail activations in more than 1,400 stores across 43 designated market areas, reaching an estimated 7 million people nationwide. "Share & Pair Sundays keeps proving that wine lovers want an easy reason to gather," said Karen MacNeil, co-founder of Come Together, noted writer, and author of The Wine Bible. "Every Sunday table this spring built toward something bigger: a wine culture where sharing a bottle is simply part of a normal week." Come Together was founded by MacNeil, Colangelo & Partners, and Kimberly Noelle Charles, DipWSET, of Charles Communications Associates. ### Center for Alcohol Policy Legal Symposium Set for Aug. 24-26 URL: https://bevnews.net/center-for-alcohol-policy-legal-symposium-set-for-aug-24-26/ Last updated: 2026-07-30T21:29:41.000Z The Center for Alcohol Policy's annual legal symposium will get underway with a reception Monday, Aug. 24\. The program on Tuesday and a half-day session on Wednesday will include antitrust and pricing, THC and alcohol, trade practice, stolen alcohol, briefing from regulators, pending Suprme court cases (of which there are several), and more. For info and to register, click [here](https://centerforalcoholpolicy.org/alcohol-law-policy-conference/?ref=bevnews.net). ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-37/ Last updated: 2026-07-30T10:00:26.000Z ***Good Morning and Happy Thursday, July 30, 2026.*** ## [Home Distilling Ban](https://bevnews.net/scotus-asked-to-resolve-split-between-circuits-on-home-distilling-ban/) [Goes to Supreme Court](https://bevnews.net/scotus-asked-to-resolve-split-between-circuits-on-home-distilling-ban/) The U.S. Supreme Court is being asked to strike down the federal statute prohibiting home distilling, which it defines as a criminal offense, punishable by a $10 fine, five years in prison and forfeiture of the offender's home. ## [Historic Vineyards in Spain's Sierra de Gredos Region Reported Destroyed](https://bevnews.net/historic-vineyards-in-spains-sierra-de-gredos-region-reported-destroyed/) Wildfires have destroyed historic vineyards across some of Spain's most renowned wine regions. Spain is the world's third largest wine producer. Decades-old vineyards have been reported destroyed. Growers in Avila and Madrid are reporting severe losses. Hannah Mallory of Gregory+Wine tells us that San Martin de Valdeiglesias, a subzone of DO Madrid, was where one of the fires started. Like the Sierra de Gredos, they are known for older vineyards of Garnacha and Albillo Real. "I was messaging ## [Gironde Wildfire 'Has Not Progressed'](https://bevnews.net/gironde-wildfire-has-not-progressed/) The wildfire that ravaged 42,000 acres in France's Gironde region "has not progressed," officials said late Wednesday. "Seven fairly significant flare-ups" were recorded during the day. "Three are still active, but they remain within the areas already affected by the fire," Gironde prefect Sophie Brocas said. Bordeaux is a city in Gironde. As of late last night, flames have remained miles away from the main wine-producing estates, and the fires have not directly destroyed the famous vineyards. ## [War Room Cellars Acquires Pacific Rim Riesling](https://bevnews.net/war-room-cellars-acquires-pacific-rim-riesling/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/07/Randall_Grahm___Andrew_Nelson_Celebrate_a_Homecomi_640x360.jpg)](https://bevnews.net/war-room-cellars-acquires-pacific-rim-riesling/) **Randall Grahm & Andrew Nelson Celebrate a Homecoming* WarRoom Cellars acquired Pacific Rim Riesling. Pacific Rim Winemakers filed for Bankruptcy Act protection in April. Pacific Rim was founded in 1992 by industry icon Randall Grahm of Bonny Doon Vineyard. This acquisition reunites the two brands, over three decades later, in the WarRoom portfolio of wines. WarRoom Cellars acquires legacy wine brands and re-positions them for growth, focusing on what consumers have historically loved most about the brand. An Audacious Blend The original Pacific ## [U.S. Wine Market To Slip 3.5% In 2026: Impact Databank](https://bevnews.net/u-s-wine-market-to-slip-3-5-in-2026-impact-databank/) After peaking at some 344 million 9-liter cases in 2020, the U.S. wine market has endured five straight years of volume declines. That trend is continuing in 2026, with the wine category projected to slip 3.5% to below 300 million cases this year, according to the 2026 edition of The U.S. Wine Market: Shanken’s Impact Databank Review & Forecast. It’s been more than 15 years since the wine category has been under the 300-million-case threshold in the U.S. Boosted by RTDs, spirits overtook wine i ## [3.8M Visited Napa in 2025, Generated $2.8B Economic Impact](https://bevnews.net/3-8m-visited-napa-in-2025-g/) In 2025, 3.8 million visitors spent $2.2 billion in Napa County, generating $2.8 billion in total economic impact—a 2.9% increase over the prior year, Visit Napa Valley said as it released its biennial Visitor Profile & Economic Impact Study. Tourism supports 15,300 jobs across the county, or roughly one in seven jobs, and contributed $294 million in state and local tax revenues. Without that visitor-generated tax base, each Napa County household would pay an estimated $5,900 more annually to ## [Jim Trezise Stepping Down As WineAmerica's President](https://bevnews.net/jim-trezise-stepping-down-as-wineamericas-president/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/07/Jim-Trezise--WineAmerica-1.jpeg)](https://bevnews.net/jim-trezise-stepping-down-as-wineamericas-president/) Jim Trezise, WineAmerica (Provided) Jim Trezise is stepping down as president of WineAmerica. His leadership and advocacy have helped shape WineAmerica into the national voice for wineries across the country. Executive Director Michael Kaiser, a 20-year veteran of WineAmerica, will lead the organization’s strategic priorities and day-to-day operations, including government affairs, communications, membership engagement, and organizational management. A longtime member of the WineAmerica Board of Directors before becoming preside ## [MGP Ingredients Adds Clahane for National Accounts, Chen for Penelope Bourbon](https://bevnews.net/mgp-ingredients-adds-clahane-for-national-accounts-chen-for-penelope-bourbon/) MGP Ingredients, Inc. announced four strategic leadership appointments to strengthen its commercial and marketing excellence across the enterprise. ## [Calif. Said to Favor Calif. Wineries Over Out-of-State Wineries in Sales to Retailers](https://bevnews.net/calif-said-to-favor-calif-wineries-over-out-of-state-wineries-in-sales-to-retailers/) The lawsuit alleges California laws favor California wineries over out-of-state competitors selling to California retailers. This, the complaint says, violates the dormant Commerce Clause and the Privileges Clause of the U.S. Constitution. The plaintiff winery wants to be a "licensed winegrower" and get the benefits that come with that license. A California retailer plaintiff wants to get wines from all 50 states for resale. ## [Correction](https://bevnews.net/clarification-2/) ***Thanks for reading. I'll be back tomorrow. – Joel*** --- ## ## \-0- --- ## --- ### Historic Vineyards in Spain's Sierra de Gredos Region Reported Destroyed URL: https://bevnews.net/historic-vineyards-in-spains-sierra-de-gredos-region-reported-destroyed/ Last updated: 2026-07-30T03:54:38.000Z Wildfires have destroyed historic vineyards across some of Spain's most renowned wine regions. Spain is the world's third largest wine producer. Decades-old vineyards have been reported destroyed. Growers in Avila and Madrid are reporting severe losses. **Hannah Mallory** of **Gregory+Wine** tells us that San Martin de Valdeiglesias is a subzone of DO Madrid, was where one of the fires started. Like the Sierra de Gredos, they are known for older vineyards of Garnacha and Albillo Real. "I was messaging with a contact at the DO. Producers are still largely unable to access the area to assess damages, but it appears that the plowed vineyards in some cases were fire breaks that prevented further spread of the flames. Even if vineyards were spared, the smoke and ash probably caused extensive damages. "Another problem is that the Abillo Real was ready to pick early last week, right when the fire started. Any white grapes that made it through will be overripe by the time they are able to access the area," she said. El Abuelo Wine is among those facing the reality of losing entire plots. In La Rinconada (Ávila), two parcels totaling 10,000 square meters have been completely destroyed, while others have suffered partial damage or have narrowly escaped the flames, RusSpain reported. The traditional layout of these vineyards, often surrounded by granite and adjacent to dry vegetation, has made them particularly vulnerable. EU regulations requiring ground cover between vine rows until June have inadvertently created pathways for fire to spread rapidly. Although some vineyards have been devastated, others have narrowly avoided disaster. These include: - **Comando G**, a highly regarded winery in Gredos, which managed to save its prized Las Iruelas plot, though smoke damage is expected to halve this year’s yield. **Daniel Landi**, one of the founders, highlights the broader issue of rural neglect and the challenges facing Spain’s primary sector. The debate over land use and fire prevention is intensifying as the region recovers. - **Bodega Marañones,** San Martín de Valdeiglesias (Madrid),reports its 35 hectares remain untouched, though uncertainty lingers over the potential impact of smoke on the grapes. - **Bodegas y Viñedos Bernabeleva** credits firefighters for saving its vineyards at the foot of the Cerro de Guisando. Access to some affected wineries, such as Las Moradas de San Martín, remains restricted as authorities continue their assessments. - Maite Sánchez, oenologist at **Arrayán**, notes that most of her vineyards near Almorox (Toledo) and San Martín have been spared, with only minor damage in Cebreros. However, the risk of smoke taint remains a pressing issue for many producers. José Luis Benítez, director general of the **Federación Española del Vino**, said the value of well-maintained vineyards as natural firebreaks should not be underestimated. The overall picture remains grim, with the full extent of the damage still being mapped. The wine sector is only beginning to reckon with the consequences of this disaster. ### Gironde Wildfire 'Has Not Progressed' URL: https://bevnews.net/gironde-wildfire-has-not-progressed/ Last updated: 2026-07-30T03:15:06.000Z The wildfire that ravaged 42,000 acres in France's Gironde region "has not progressed," officials said late Wednesday. "Seven fairly significant flare-ups" were recorded during the day. "Three are still active, but they remain within the areas already affected by the fire," Gironde prefect Sophie Brocas said. Bordeaux is a city in Gironde. As of late last night, flames have remained miles away from the main wine-producing estates, and the fires have not directly destoryed the famous vineyards. Officials expressed hope the night would remain calm and that a sharp drop in temperatures forecast for Thursday would actually occur. If so, "we can reasonably be more optimistic" about the coming days and "envisage a return to a more normal life" for residents, particularly the more than 200,000 people evacuated, she added. [Watch through a firefighter's "smart" glasses as the battle proceeds.](https://youtu.be/fMQO09FSWLY?ref=bevnews.net) So far, 126 firefigters have been injured, officials said. They warned the blaze could continue to smoulder underground for months as a so-called "zombie fire", while major transport disruption and poor air quality persist across the region. ### U.S. Wine Market To Slip 3.5% In 2026: Impact Databank URL: https://bevnews.net/u-s-wine-market-to-slip-3-5-in-2026-impact-databank/ Last updated: 2026-07-30T02:51:20.000Z After peaking at some 344 million 9-liter cases in 2020, the U.S. wine market has endured five straight years of volume declines. That trend is continuing in 2026, with the wine category projected to slip 3.5% to below 300 million cases this year, according to the 2026 edition of [*The U.S. Wine Market: Shanken’s Impact Databank Review & Forecast*](https://clicks.email.shankennewsdaily.com/f/a/WY77YL4cIcM2UvxEuUiLNQ~~/AAQRxRA~/Vn6E2UqewLDYlLbM5Wdzbb0Xqo5XXFbix5HD9IvkBiu2xFLW6ey5glQmvdN8p%5FziK468FMzp6BjKsgeDQHPCP75OtLALdTMpFqP%5FxIfD6CG5d6zuP%5FalX1jUrV3UNLDl98NeB-mY7OBzcsJzJByxvZXDV3G0bdUBfZwe33WkGpj1xQYNy93jFnzAoQTaD7aoVIP31Io%5FvMR8tr746zFVDa%5FHvpbeEpIvU9Lch-2mCCc~?ref=bevnews.net). It’s been more than 15 years since the wine category has been under the 300-million-case threshold in the U.S. Boosted by RTDs, spirits overtook wine in volume terms in the U.S. last year for the first time in four decades. But wine, too, is benefiting from the RTD craze. Wine’s 2026 declines would be even steeper without the contribution of wine-based cocktails, which surged to 18 million cases last year, led by labels like **Beatbox** and **Buzzballz Chillers**. In fact, the growth of Beatbox has catapulted brand owner **Anheuser-Busch** into the sixth position among all wine marketers, with the company’s 2025 wine volume registering seven million cases, according to Impact Databank. Excluding wine-based RTDs, the total wine market decrease would be projected at closer to 5% this year. However, large brands from a variety of different segments are projected by Impact Databank to post volume gains this year. **Josh Cellars** from **Deutsch Family Wine & Spirits**—already the largest-selling line of wines in the U.S. in dollar terms, according to Impact Databank, is projected to increase 2% to 6.5 million cases, excluding its Reserve and Prosecco bottlings. Sparkling wine leader **La Marca Prosecco**, from **Gallo,** also continues to expand, with volume expected to climb 5% to 3.7 million cases. La Marca is the largest-selling imported wine overall in the U.S. by dollar value, according to Impact Databank. Other leading premium wine brands expected to show volume growth in the U.S. this year include **Kendall-Jackson** (+0.1%), **Menage a Trois (+1.5%), Decoy by Duckhorn (+1%),** and **Mionetto** (+3.5%). ### 3.8M Visited Napa in 2025, Generated $2.8B Economic Impact URL: https://bevnews.net/3-8m-visited-napa-in-2025-g/ Last updated: 2026-07-30T02:44:00.000Z In 2025, 3.8 million visitors spent $2.2 billion in Napa County, generating $2.8 billion in total economic impact—a 2.9% increase over the prior year, Visit Napa Valley said as it released its biennial Visitor Profile & Economic Impact Study. Tourism supports 15,300 jobs across the county, or roughly one in seven jobs, and contributed $294 million in state and local tax revenues. Without that visitor-generated tax base, each Napa County household would pay an estimated $5,900 more annually to fund the same level of services for public safety, park and road improvements. Domestic overnight visitors continue to drive the economics of the destination. Though day-trippers make up 62% of visitor volume, overnight guests account for 88% of total visitor spending. The average overnight visitor spends $771 per day in the destination and stays 4.4 nights, with out-of-area markets—particularly Los Angeles ($3,956 total trip spend) and Florida ($3,661)—outpacing all other California visitors by a significant margin. Domestic visitors make up 92% of volume with international visitation dropping -1.7 percent from 2024. The research tracks shifting wine consumption patterns as a long-term variable. Likelihood to visit correlates directly with wine affinity, ranging from 71 percent among wine enthusiasts to 24 percent among non-drinkers. As generational wine consumption trends evolve, Visit Napa Valley is investing in messaging that positions the destination as ‘wine and’—encompassing dining, outdoor recreation, wellness, music, and multi-generational experiences. ### Jim Trezise Stepping Down As WineAmerica's President URL: https://bevnews.net/jim-trezise-stepping-down-as-wineamericas-president/ Last updated: 2026-07-30T02:36:39.000Z **Jim Trezise** is stepping down as president of **WineAmerica**. His leadership and advocacy have helped shape WineAmerica into the national voice for wineries across the country. Executive Director **Michael Kaiser,** a 20-year veteran of WineAmerica, will lead the organization’s strategic priorities and day-to-day operations, including government affairs, communications, membership engagement, and organizational management. A longtime member of the WineAmerica Board of Directors before becoming president in 2017, Trezise played an instrumental role in advancing the organization’s mission. Throughout his tenure, he strengthened collaboration among state and regional wine associations, launched the National Winery Economic Impact Study, expanded WineAmerica’s industry presence, and represented American wineries as a tireless advocate across the country and in Washington, D.C. ### War Room Cellars Acquires Pacific Rim Riesling URL: https://bevnews.net/war-room-cellars-acquires-pacific-rim-riesling/ Last updated: 2026-07-30T02:15:07.000Z **WarRoom Cellars** acquired **Pacific Rim Riesling**. Pacific Rim Winemakers filed for Bankruptcy Act protection in April. Pacific Rim was founded in 1992 by industry icon **Randall Grahm** of **Bonny Doon Vineyard**. This acquisition reunites the two brands, over three decades later, in the WarRoom portfolio of wines. WarRoom Cellars acquires legacy wine brands and re-positions them for growth, focusing on what consumers have historically loved most about the brand. **An Audacious Blend** The original Pacific Rim Riesling was an audacious blend of fruit from Washington, California, and Germany. Ever the pioneer, Grahm created the Pacific Rim Wine Co. in 2007, moving the brand and its team to the Columbia Valley in Washington, an unprecedented move that created the United States' only winery devoted exclusively to Riesling. Musing about the brand today, Grahm said, “I’ve made no secret of my nearly fetishist obsession with Riesling, unquestionably the noblest white cépage of them all…” In 2011, Grahm sold the Pacific Rim Wine Co, to Banfi, which wanted to diversify its portfolio beyond Italian imports. Grahm wanted to focus on Bonny Doon Vineyard. Under new ownership, the brand continued to delight its consumers with consistent accolades, eye-catching labels and creative concepts such as “sweetology,” the craft of balancing sweet wines with bright acidity and freshness. As a founding member of the International Riesling Foundation, Pacific Rim helped create the sweetness taste scale, a simple visual representation on every back label that shows consumers exactly how much sweetness to expect. **A Perfect Fit: WarRook** “We are grateful for the opportunity to build on the brand’s innovations,” explained WarRoom Cellars President **Andrew Nelson**. “Pacific Rim fits perfectly into our long-term goals as a company, including our work with founders whenever possible. Working with Randall on Bonny Doon wines has continually inspired the WarRoom team to explore new avenues in winemaking. We’re excited to explore the metes and bounds of Pacific Rim!” **Nicole Walsh**, a seasoned veteran of Bonny Doon Vineyard, and WarRoom’s Director of Winemaking, will oversee Pacific Rim winemaking and grower relations. She commented, “I’m thrilled about the opportunity to work with Pacific Rim again. It’s a beloved brand I started working with 25 years ago while at Bonny Doon Vineyard.” Asked about the acquisition, a representative of Pacific Rim&Co. responded, “Pacific Rim has long been a beloved and distinctive brand, and we are thrilled to see it continue its journey with a partner that shares a strong commitment to its future success. We believe this transition positions the brand for continued growth and investment while ensuring that consumers can enjoy Pacific Rim for years to come.” **Fourth in Sales** According to the Nielsen data, in the category of Rieslings retailing for over $9 in the United States, Pacific Rim is fourth in sales. WarRoom Cellars partners with **Total Beverage Solution** (TBS) to manage sales and distribution for its portfolio. WarRoom and TBS have a successful partnership, with WarRoom focusing on wine production and brand positioning, and TBS managing sales and distribution. ### Correction URL: https://bevnews.net/clarification-2/ Last updated: 2026-07-30T01:30:47.000Z Our story, "Four Roses 100 Proof Rolls Out in Bars Nationwide," which was published July21 has been edited to reflect a correction to information from the company: "While Four Roses Bourbon 100 Proof was developed with bartenders and cocktail programs in mind, it is not exclusive to the on-premise channel." ### MGP Ingredients Adds Clahane for National Accounts, Chen for Penelope Bourbon URL: https://bevnews.net/mgp-ingredients-adds-clahane-for-national-accounts-chen-for-penelope-bourbon/ Last updated: 2026-07-30T01:18:29.000Z **MGP Ingredients, Inc.** announced four strategic leadership appointments to strengthen its commercial and marketing excellence across the enterprise. - **Tom Neiheisel** joins as vice president, distilling solutions sales. He previously held senior leadership positions at Pernod Ricard USA, Diageo and Brown-Forman across multiple functional areas, including bulk sales, contract distillation and operations. At MGP, he will lead the Distilling Solutions commercial organization, overseeing sales strategy, customer engagement and business development. - **Sol Clahane** will lead both on- and off-premise national chain sales across MGP's branded spirits portfolio as managing director, national accounts. She brings more than 30 years of commercial leadership experience in the beverage alcohol industry, including senior leadership roles at Pernod Ricard USA and Brown-Forman. - **Marilyn Chen** joins as brand director for Penelope Bourbon. She previously worked with spirits brands such as Jim Beam, Maker’s Mark, Basil Hayden and premium Japanese whiskies, where she led integrated marketing, innovation and brand strategy. In her new role, Chen will oversee the strategic vision for Penelope Bourbon, lead brand marketing and innovation, expand the brand ambassador program and help build new marketing capabilities on her team. - **David Sanders** as vice president of financial planning & analysis. He previously held senior leadership positions at Southern Glazer’s Wine & Spirits, PepsiCo and Bimbo Bakeries, where he led financial planning, performance management and business transformation initiatives. ### Calif. Said to Favor Calif. Wineries Over Out-of-State Wineries in Sales to Retailers URL: https://bevnews.net/calif-said-to-favor-calif-wineries-over-out-of-state-wineries-in-sales-to-retailers/ Last updated: 2026-07-30T00:53:31.000Z The lawsuit alleges California laws favor California wineries over out-of-state competitors selling to California retailers. This, the complaint says, violates the dormant Commerce Clause and the Privileges Clause of the U.S. Constitution. The plaintiff winery wants to be a "licensed winegrower" and get the benefits that come with that license. A California retailer plaintiff wants to get wines from all 50 states for resale. Citing *Granholm v. Heald*, the Supreme Court decision that said state laws violate the Commerce Clause "if they if they mandate differential treatment of in-state and out-of-state economic interests that benefits the former and burdens the latter," the complaint alleges that is exactly what California does allowing in-state wineries, but not out-of-state wineries, to sell wine directly to California retailers." ### SCOTUS Asked to Resolve Split Between Circuits on Home Distilling Ban URL: https://bevnews.net/scotus-asked-to-resolve-split-between-circuits-on-home-distilling-ban/ Last updated: 2026-07-30T00:30:40.000Z The U.S. Supreme Court is being asked to strike down the federal statute prohibiting home distilling, which it defines as a criminal offense, punishable by a $10 fine, five years in prison and forfeiture of the offender's home. We think it's long past time for that relic of Reconstruction-era politics to be wiped off the books. But Congress won't do it (Congress hasn't done a whole heck of a lot in the last two or three decades, has it?), and we hate for courts to forget they are judges, not legislators. Fortunately, in this case the Court is being asked to do explicitly what it is expected to do: resolve a conflict between circuits. The justification for the statute is so the government can collect spirits excise taxes. In other words, the statute seeks to tax the very conduct it prohibits. That makes it a Constitutional, "necessary and proper" statute. The Sixth Circuit bought that line and upheld the prohibition. It did so just 11 days after the Fifth Circuit, faced with a similar challenge to the same prohibition, held the statute unconstitutional. That sets up a conflict between the circuits, where what's legal in Tennessee is illegal just across the state line in Mississippi. This is precisely the sort of conflict only the Supreme Court can resolve. You can expect the government to file a motion in opposition. Why home brewing beer and home winemaking also illegal? This statute goes back to 1868\. Congress enacted it as part of 1868 legislation to combat industrial-scale fraud by commercial distillers. They had discovered bribing revenue officers was cheaper than paying a tax that exceeded the market price of their product. The legislation slashed the tax rate over the opposition of the temperance movement. The ban was introduced, without explanation, by a representative from Massachusetts, at the time a hotbed of anti-alcohol activity. It was adopted without debate and "there is no evidence even suggesting the prohibition reflects a considered congressional judgment about protecting the revenue or that it has ever served that purpose." "The government’s revenue-protection theory has no stopping point," the petition to the Supreme Court says, "as the Fifth Circuit recognized. If Congress can ban what happens inside the home because home activity might conceal taxable conduct, it can ban nearly anything—home cooking, home gardening, remote work—for each involves conduct that, pursued out of sight, “has the possibility of concealing taxable activity.” ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-36/ Last updated: 2026-07-29T10:00:50.000Z ***Good Morning and Happy Wednesday, July 29, 2026.*** ## [Here's How Much RNDC Owes Its Suppliers](https://bevnews.net/heres-how-much-rndc-owes-its-suppliers/) We reviewed **Republic National Distributing Co**.'s Chapter 11 Bankruptcy Act petition. The petition indicates that once all transactions are completed, the company expects to have cash to pay some undisclosed amount to its unsecured creditors, who primarily include suppliers, landlords, and in some cases financial institutions.. Here's how much the company says it owes its suppliers: ## [Bev/Al Shows Continued Soft Volumes; Consumer Spending Consistent](https://bevnews.net/bev-al-shows-continued-soft-volumes-consumer-spending-consistent/) bw166 has provided more evidence of the impact of the K-economy on the American bev/al market. The US beverage alcohol market remains under pressure in 2026, with beer, wine, and spirits all showing continued volume softness, even as consumer spending remains relatively resilient, bw166 said. \* Beer volume over the last 12 months totaled , , , , ## [Wildfires' Impact on Sierra de Gredos Hard to Assess; Extensive Damage to Reventón Reported](https://bevnews.net/wildfires-impact-on-sierra-de-gredos-hard-to-assess-extensive-damage-to-reventon-reported/) Gredos is known for its very old plots of Garnacha and Albillo Real. There are a few producers who have been able to enter to confirm that they have lost some plots of old vines. There is a report that [Bodega El Reventón](https://bodegaelreventon.com/?ref=bevnews.net) verified extensive damage to the San Gregorio plot, which has 100-year-old vines. ## [YOSHI Matcha Liqueur Names Southern Glazer’s Jamie Gruwer President](https://bevnews.net/yoshi-matcha-liqueur-names-southern-glazers-jamie-gruwer-president/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/07/JG-Headshot-2024---2--1.jpg)](https://bevnews.net/yoshi-matcha-liqueur-names-southern-glazers-jamie-gruwer-president/) Jamie Gruwer, president,YOSHI Matcha Liqueur (Courtesy Yoshi) YOSHI, the world's first matcha liqueur, appointed Jamie Gruwer as President, marking a key milestone as the brand continues to expand its national footprint and meet growing consumer interest in matcha-inspired beverages. Gruwer, who formerly led national accounts on-premise at Southern Glazer's Wine & Spirits, brings extensive experience building national customer relationships, strengthening distribution strategies, and helping emerging brands break through in the premium spirits space. ## [Little Change in French Wildfires Impact on Vineyards](https://bevnews.net/little-change-in-french-spain-wildfires-impact-on-vineyards/) Here's the wildfire situation as we went to press late last night: Thankfully, there were still no reports of vineyards or wineries in Bordeaux being destroyed by the massive wildfires there. The New York Times ran a piece painting the despair of some winegrape growers in the Bordeaux region, one of whom produces 25,000 bottles a year. He said he was on the verge of giving up. He has been beaten down by a combination of drought, heat waves, weak sales because of changing drinking habits and . . . . ## [Palm Bay International Announces New Distributor Deals Across 26 States](https://bevnews.net/palm-bay-international-announces-new-distributor-deals-across-26-states/) Palm Bay International, which announced a strategic partnership with Republic National Distributing Co. in April 2024, said it signed with Southern Glazer's Wine & Spirits in 15 states and Reyes Beverage Group for 11 states. SGWS already represents Palm Bay in six states. “The wholesale landscape has changed fundamentally, and it demands a fundamentally different approach,” said Marc Taub, Palm Bay president/CEO. “Together with these partners we’re continuing to build a distribution network gro ## [Jameson in Multi-Year Deal as Official Spirits Sponsor of NFL](https://bevnews.net/jameson-in-multi-year-deal-as-official-spirits-sponsor-of-nfl/) Jameson has entered a major multiyear partnership as the Official Spirits Sponsor of the NFL, expanding its commitment to sports fandom and gameday rituals starting this fall. It will serve as presenting sponsor of the Super Bowl Tailgate Concern and will build custom fan experiences at the Super Bowl Experience, the NFL Draft, and key league moments year-round. With official global rights (excl. Brazil and Mexico), Jameson will sponsor four NFL International Games annually across four continents. ## [How a Winery Operates Predicts Its Health Better Than Its Size, Region, or Sales: Study](https://bevnews.net/how-a-winery-operates-predicts-its-health-better-than-its-size-region-or-sales-study/) What separates the healthiest wineries from those struggling is how they run the business. That's the conclusion of a new report of how wineries rate the financial, operational, and cultural health of their businesses. Some 541 winery professionals surveyed primarily across the United States contributed. ## [What I'm Reading --](https://bevnews.net/how-a-winery-operates-predicts-its-health-better-than-its-size-region-or-sales-study/) Tigray's old grapevines have survived against the odds: New research uncovers their genetic and historic value In the village of Rubaksa, Ethiopia, generations of farmers have preserved a unique grapevine landrace. (The Conversation via Phys.Org) ***Thanks for reading. I'll be back tomorrow. – Joel*** ### Wildfires' Impact on Sierra de Gredos Hard to Assess; Extensive Damage to Reventón Reported URL: https://bevnews.net/wildfires-impact-on-sierra-de-gredos-hard-to-assess-extensive-damage-to-reventon-reported/ Last updated: 2026-07-29T05:18:33.000Z The situation in Spain is still evolving, **Natasha Mallory** of **Gregory + Vine** told us from Spain. She noted there are still active fires in the provinces of Avila and Madrid. The high heat, low humidity and strong winds have created a firestorm. The Sierra de Gredos area in general is difficult to access since it is mountainous, but even more so now. Most growers in the area of Cebreros and El Tiemblo, the most affected so far, have not been able to enter and assess damages. At a minimum, there will be issues with smoke taint. Gredos is known for its very old plots of Garnacha and Albillo Real. There are a few producers who have been able to enter to confirm that they have lost some plots of old vines. There is a report that [Bodega El Reventón](https://bodegaelreventon.com/?ref=bevnews.net) verified extensive damage to the San Gregorio plot, which has 100-year-old vines, Mallory said. What may be a saving grace, is the extensive work some growers have done to maintain their plots free of dried vegetation that creates a natural fire break. What is certain is the devastation of the surrounding flora and fauna. The Gredos Range and the neighboring Tiétar Valley are very rich ecosystems, with extensive forests and great biodiversity. Fires are burning out of control in other areas of Spain. We still have the month of August to go, and another heat wave arrives in Spain and France starting tomorrow. They're predicting 111º temps in parts of Andalucia for the rest of the week. ### How a Winery Operates Predicts Its Health Better Than Its Size, Region, or Sales: Study URL: https://bevnews.net/how-a-winery-operates-predicts-its-health-better-than-its-size-region-or-sales-study/ Last updated: 2026-07-29T04:52:41.000Z What separates the healthiest wineries from those struggling is how they run the business. That's the conclusion of a new report from [InnoVint](https://message.prnewswire.com/ls/click?upn=u001.8CiUkFrLGqa7ynIpBWoM0v7EmeVPMGXDVN-2B7-2BRaQiLq7kUvVaLkXbTmmxlqtrncTClgHBOyhwEhRF90mgLhbkBEDyyHTmkaw5Eo8louF0JYd4fZM0t4ZSyKrcIj9KOGNtvo7Xl2j9F1OjyDyE5cys-2FFp8Dsh9cL539S7mjK5s1Q-3DYS2S%5FlWIM2rdBAO4SBH9pLlrJN9jK9mrelk4Ja1TrTncw185ZbddT7H5C04pmkFdAei-2F-2FsS-2BSY9Co5DtEQvk9Ohl2rwH-2B-2FQEOQQbgt9-2BjS2P4-2FwqFx7acbIWGpN5JFg5j7YnBlO7dfdV96ybTcABWoFYKppFe3WOqAu8018gxMJYh1KfSqOri3AwRu-2F0uXZVhsLP2wCUacLWoNmbkM64mVpKQsvI7bZT2QfMogyiMmzo8-2BBGWUm2Hl16uclcqpXjCppP0A5O7MuXZL44EDVjymrIlCY4NvQwQC2wiBVqxyenfpVaVPg-2FIj1SE7Te26ntrOcTb05fwjVUewSOR-2Fc-2FAT-2Bu016xom6m6CEpi9Im3G-2FFTxn4-3D&ref=bevnews.net), the leading winery operating system. Its 2026 State of Winery Health Report, the third annual benchmark of how wineries rate the financial, operational, and cultural health of their businesses, is built from 541 winery professionals surveyed primarily across the United States, Key findings from the 2026 report: - **A winery doesn't have to be growing to be profitable.** Wineries with flat sales turn a profit nearly as often as those growing, 57% versus 58%. What drives profit is how the business is run: roughly 75% of wineries with strong operations turn a profit, compared with 26% of those struggling operationally, regardless of size or region. - **The industry is under pressure but resilient.** Confidence in overall health has softened for a second year, from 56% in 2024 to 42% today, yet 82% of wineries report stable or growing sales, and nearly 7 in 10 are profitable or expect to be within two years. - **Knowing your numbers pays.** 75% of wineries are confident their wines are priced right, but only 56% know their profit on an individual wine, and half set prices without knowing per-wine margin. Those that track profit per wine are more than twice as likely to be profitable. - **Culture lifts the entire business.** Among wineries with the strongest cultures, 82% rate their operations good or excellent, versus just 15% of those with the weakest. Culture is also the year's softest spot, with 69% rating it great or exceptional, down from 81% in 2024. - **Applied AI is starting to separate winners.** In its first year measuring the technology, the report finds 60% of wineries already use AI, most often in sales and marketing. Those using it across three or more areas are more than twice as likely to report a real benefit. "What struck me most is that a winery's success has less to do with what it can't control, and more to do with what it can," said **Ashley Leonard**, CEO and Founder of InnoVint. "Regional trends, inventory position, and budget mattered far less than we expected. What separates the wineries doing well is how they run the business." The report groups these findings into five habits of a healthy wine business, each describing how a winery is run rather than what conditions it operates in: 1. They run lean and profitable. 2. They really know their numbers. 3. They run tight, connected operations. 4. They intentionally invest in culture. 5. They are woven into their community. "We work alongside more than two thousand wineries, so we see every day that the ones thriving are rarely the biggest or the best located, they are the best run," Leonard added. "This report puts numbers to what we see in the field, and the encouraging part is that these habits are within reach for any winery, whatever the market does next." The 2026 report is organized in two parts: a narrative section detailing those habits, and a full data section that benchmarks every survey question by winery size, region, and role. The complete report is available at no cost [here](https://message.prnewswire.com/ls/click?upn=u001.8CiUkFrLGqa7ynIpBWoM0v7EmeVPMGXDVN-2B7-2BRaQiLq7kUvVaLkXbTmmxlqtrncTClgHBOyhwEhRF90mgLhbkEkshY80hSQM-2BDUfwOykTtLKEkUL08kzaK4NA9vQY7-2BhUsqaGumM81qCT-2FcJAArknBN1fzFWTf-2B-2Fe02X2MoWNBJToHnWQjvcnrheBb3hZz4ShraHk-2F-2BObmsmM-2Fqcs8-2F9wWaqxs41F96LBX76xRuplvk-3DjlrY%5FlWIM2rdBAO4SBH9pLlrJN9jK9mrelk4Ja1TrTncw185ZbddT7H5C04pmkFdAei-2F-2FsS-2BSY9Co5DtEQvk9Ohl2rwH-2B-2FQEOQQbgt9-2BjS2P4-2FwqFx7acbIWGpN5JFg5j7YnBlO7dfdV96ybTcABWoFYKppFe3WOqAu8018gxMJYh1KfSqOri3AwRu-2F0uXZVhsLP2wCUacLWoNmbkM64mVpKQsqnwRa9zE7Fr1i6-2FpSTDCQbhT0vcafPKLVHLkyARxMKdZYM-2BpK-2BbBYaV4-2Feafcza-2F-2Fvr-2FRvBWtcKvuROsM0usj1Cla4Tfhv6MsQ6bvvQfT2jSYzFgosFY-2Be-2B-2BFnD4RZ2IpZryr7GKXmqCeA3EuhyPJk-3D&ref=bevnews.net). ### Here's How Much RNDC Owes Its Suppliers URL: https://bevnews.net/heres-how-much-rndc-owes-its-suppliers/ Last updated: 2026-07-29T04:33:33.000Z We reviewed **Republic National Distributing Company**'s Chapter 11 Bankruptcy Act petition. The petition indicates that once all transactions are completed, the company expects to have cash to pay some undisclosed amount to its unsecured creditors, who primarily include suppliers, landlords and in some cases financial institutions.. Here's how much the company says it owes its suppliers: - Proximo Spirits, $93.9 million - Reyes Holdings LLC, undetermined - Delicato Family Wines, $14.4 million - Park Street Imports, $13.2 million - Misa Imports, $6.4 million - Edrington, $5.6 million - Jackson Family Classics, $4.8 million - Anheuser-Busch, $4.7 million - J. Lohr, $4.1 million - Pernod Ricard, $4 million - Crimson Wine Group, $3.6 million - Luxco Inc., $3.6 million - Ethica Wines, $2.8 million - Lone Star Wine & Spirits, $2.4 million - MPL Brands/PATCO, $2.4 million - Bogle Vineyards, $2.4 million - Kobrand Spirits, $2 million - E & J Gallo, $1.9 million - Vineyard Brands, $1.8 million - Frederick Wildman & Sons, $1.7 million - VJ Hodings/VJ 5100, $1.7 million ### What We're Reading URL: https://bevnews.net/what-were-reading-160/ Last updated: 2026-07-29T03:10:52.000Z ## ### YOSHI Matcha Liqueur Names Southern Glazer’s Jamie Gruwer President URL: https://bevnews.net/yoshi-matcha-liqueur-names-southern-glazers-jamie-gruwer-president/ Last updated: 2026-07-29T03:01:53.000Z [**YOSHI**](https://www.drinkyoshi.com/?ref=bevnews.net), the world's first matcha liqueur, appointed [**Jamie Gruwer** ](https://docs.google.com/document/d/1P8igj1GxjRyS-MHlaqTkgH5j4xoHIDlvkuCCie8eEo0/edit?tab=t.0&ref=bevnews.net)as President, marking a key milestone as the brand continues to expand its national footprint and meet growing consumer interest in matcha-inspired beverages. Gruwer, who formerly led national accounts on-premise at [**Southern Glazer's Wine & Spirits**](https://www.southernglazers.com/?ref=bevnews.net), brings extensive experience building national customer relationships, strengthening distribution strategies, and helping emerging brands breakthrough in the premium spirits space. The first brand to introduce matcha liqueur to the market, YOSHI is accelerating its national growth to meet surging consumer demand for matcha. According to[Yelp's 2026 Trend Review](https://www.yelp.com/article/2026-food-and-drink-trends?ref=bevnews.net), searches for matchatinis increased 1,036% and cloud matcha 429%, underscoring the category's rapid growth and the importance of Gruwer's appointment timing. As President, Jamie will help deepen YOSHI's presence in key markets, strengthen strategic partnerships, and build the commercial infrastructure needed to support the brand's next phase of growth. "Jamie understands what it takes to grow an emerging brand into a national business," said **Brett Jacobs**, founder/CEO of YOSHI Matcha Liqueur. "As YOSHI Matcha Liqueur continues to expand, her experience across distribution, national accounts, and commercial strategy makes her the right leader to help us build on our momentum and reach more consumers." ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-24/ Last updated: 2026-07-29T02:52:20.000Z ## [Tigray's old grapevines have survived against the odds: New research uncovers their genetic and historic value](https://phys.org/news/2026-07-tigray-grapevines-survived-odds-uncovers.html?ref=bevnews.net#google%5Fvignette) In the village of Rubaksa, Ethiopia, generations of farmers have preserved a unique grapevine landrace. (The Conversation via Phys.Org) ### Jameson in Multi-Year Deal as Official Spirits Sponsor of NFL URL: https://bevnews.net/jameson-in-multi-year-deal-as-official-spirits-sponsor-of-nfl/ Last updated: 2026-07-29T02:26:01.000Z Jameson has entered a major multiyear partnership as the Official Spirits Sponsor of the NFL, expanding its commitment to sports fandom and gameday rituals starting this fall. It will serve as presenting sponsor of the Super Bowl Tailgate Concern and will build custom fan experiences at the Super Bowl Experience, the NFL Draft, and key league moments year-round. With official global rights (excl. Brazil and Mexico), Jameson will sponsor four NFL International Games annually across four continents, featuring pitch-side LED boards, stadium activations, and elite hospitality packages. Jameson will deepen ties with eight NFL franchises—the Arizona Cardinals, Baltimore Ravens, Green Bay Packers, Minnesota Vikings, New York Giants, New York Jets, Philadelphia Eagles, and Tampa Bay Buccaneers—through local bar takeovers, co-branded sweepstakes, and neighborhood activations. The brand will also rollout 20 unique sweepstakes experiences spanning the NFL Combine, NFL Draft, and Super Bowl, featuring premium ticket packages and behind-the-scenes stadium tours. "Football is a sport driven by passion, ritual, and unforgettable community connections—values that lie at the very heart of Jameson," said **Colin Kavanagh**, Chief Marketing Officer of **Pernod Ricard North America**. "As the league’s popularity continues to expand globally, we’re thrilled to step in as the Official Spirits Sponsor of the NFL. Whether you’re raising a glass at a hometown tailgate, watching from a local neighborhood bar, or tuning in from across the globe, Jameson is proud to elevate the fan experience and toast to every major moment of the season." ### Bev/Al Shows Continued Soft Volumes; Consumer Spending Consistent URL: https://bevnews.net/bev-al-shows-continued-soft-volumes-consumer-spending-consistent/ Last updated: 2026-07-29T02:18:46.000Z **bw166** has provided more evidence of the impact of the K-economy on the American bev/al market. The US beverage alcohol market remains under pressure in 2026, with beer, wine, and spirits all showing continued volume softness, even as consumer spending remains relatively resilient, bw166 said. - Beer volume over the last 12 months totaled 174 million barrels, down 5.6% year over year. The six-month trend is down 5.1%. Imports are slightly outperforming domestic beer. - Wine volume over the last 12 months totaled 345 million 9L cases, excluding cider, down 5.7% year over year. The six-month trend is down 6.7%. Domestics are slightly outperforming imports. - Spirits volume over the last 12 months totaled 288 million 9L cases, down 7.4% year over year. The six-month trend is down 8.1%. Domestics continue to outperform imports. - Spirits-based RTD shipments were flat over the last 12 months and now account for 28% of all spirits shipments into the US during that period. Bureau of Economic Analysis data helps track consumer spending. Over the past 12 months, off-premise spending totaled $254 billion, up 1.6%, while on-premise spending totaled $181 billion, up 5.2%. The divergence between volume trends and consumer spending reflects several factors, including shipment timing, markup expansion, especially in on-premise channels, and continued premiumization across the industry. To put shipment trends into a consumption context, bw166 also converts beverage alcohol volume into servings and servings per legal drinking age adult. Servings are calculated by bw166 using the following conversion - Beer: 1 serving = 12 ounces - Wine: 1 serving = 5 ounces for traditional wine and 12 ounces for flavored wine beverages - Spirits: 1 serving = 1 ½ ounces of traditional spirits, 3 ounces of cordials and 6 ounces of packaged cocktails/RTDs. A serving index is calculated where 2003 = 100\. The Total serving index over the past 12 months is 107, down 6.9%, meaning that total servings entering the market are up only 7% versus 2003\. The serving index peaked at 126 in 2021. ![](https://ci3.googleusercontent.com/meips/ADKq_Nag2UYa6EbSM2MoBLBQdrU59YXY11wwfILHtjXRakseRGzZ2wSUoeONUKwybxlonw6vikqVBCY6QmbEfet6qVlN6BBdzBV5_ITwM_Og2kQzgZYbT2IGrEsdyDRRLpvIOvVc=s0-d-e1-ft#https://bw166.com/wp-content/uploads/2026/07/20260620-Image-1-2-1024x284.jpg) Looking at servings per legal drinking age (LDA) adult, the index for the last 12 months is 85.9, -7.6% versus a year ago. The index had approximated 100 (+/-5%) from 2003 until 2021\. Consumption per capita had been very stable but has declined significantly post-pandemic. ![](https://ci3.googleusercontent.com/meips/ADKq_NYxNKvawgSPwIyrzARCaJYU9czeHBq5AyNb5EkHxd6iycaT3IW2E8e_C3-QiCnA7t4Z2dk-9OvJDGJzQJwRwN7p5NKAZsWkA1fIg-gSf8xTez1w0lp8NAhOIF21gKakheMM=s0-d-e1-ft#https://bw166.com/wp-content/uploads/2026/07/20260620-Image-2-1-1024x284.jpg) The shipment data repository that bw166 uses contains annual data back to the Repeal of Prohibition and monthly data since at least 2000\. Shipment data typically tracks very close to depletion data and total consumer takeaway. Since the start of the pandemic, there has been significant disruption to short-term trends, but they balance out over time. For twelve months through June 2026, there is a slight distortion due to increased import shipments in the first quarter of 2025, ahead of threatened tariffs versus soft imports in the first quarter of 2026\. These do not materially impact the overall trends, but the negative trends may be slightly overstated, bw166 said. ### Little Change in French, Spain Wildfires Impact on Vineyards URL: https://bevnews.net/little-change-in-french-spain-wildfires-impact-on-vineyards/ Last updated: 2026-07-29T03:42:54.000Z Here's the wildfire situation as we went to press late last night: Thankfully, there were still no reports of vineyards or wineries in Bordeaux being destroyed by the massive wildfires there. The [New York Times](https://www.nytimes.com/2026/07/28/world/europe/bordeaux-wine-france-wildfires-smoke.html?ref=bevnews.net) ran a piece painting the despair of some winegrape growers in the Bordeaux region, one of whom produces 25,000 bottles a year. He said he was on the verge of giving up. He has been beaten down by a combination of drought, heat waves, weak sales because of changing drinking habits and President Trump's tariffs on French wine. The smoke reached his vineyard. Burdened by debt and climate-related challenges, the vintner said this year would be his last. “This year, it feels like we’re on another planet,” he told The Times. For an on-the-scene report, there/s no better source this evening that Jane Anson's [Inside Bordeaux](https://janeanson.com/behind-the-headlines-the-bordeaux-fires?%5Fbhlid=b08d152b627aec759a87e8528774a12721592c90&ref=bevnews.net). The picture is both frightening and other-worldly. ### Palm Bay International Announces New Distributor Deals Across 26 States URL: https://bevnews.net/palm-bay-international-announces-new-distributor-deals-across-26-states/ Last updated: 2026-07-29T01:27:13.000Z Palm Bay International, which announced a strategic partnership with Republic National Distributing Co. in April 2024, said it signed with Southern Glazer's Wine & Spirits in 15 states and Reyes Beverage Group for 11 states. SGWS already represents Palm Bay in six states. “The wholesale landscape has changed fundamentally, and it demands a fundamentally different approach,” said **Marc Taub**, Palm Bay president/CEO. “Together with these partners we’re continuing to build a distribution network grounded in market-by-market execution capabilities. "Southern Glazer’s and Reyes Beverage Group bring complementary strengths across very different territories and together with our network of long-established regional partnerships, they give our portfolio the depth of reach and quality of service our brands and supplier partners deserve,” he added. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-35/ Last updated: 2026-07-28T10:00:23.000Z ***Good Morning and Happy Tuesday, July 28, 2025*** ## [Brown-Forman Rejects Another Offer from Sazerac](https://bevnews.net/brown-forman-rejects-another-offer-from-sazerac/) Brown-Forman Corp. closed the door to Sazerac Co. and any other would-be acquirer with a simple statement in which Wolf Pen Branch, "a collection of Brown family members representing the majority of Brown-Forman Class A shares," stated its opposition to a sale. Brown-Forman has a two-class share structure. Class A shares are the only shares with voting rights, so if Wolf Pen Branch says its not interested in a sale, there won't be a sale. Brown-Forman's board dutifully followed soon thereafter ## [New York State's 2d-Largest Winery Purchased, Operations to Be Restored](https://bevnews.net/new-york-states-2d-largest-winery-purchased-operations-to-be-restored/) Vine Enterprises LLC, a private equity firm from Carmel, Ind. will acquire and take over operation of the historic Pleasant Valley Winery. Including the cost of redeveloping and restoring the winery, which closed last year, the transaction is valued at about $47 million. Before it closed, Pleasant Valley was the second largest winery in New York State. Founded in 1860, it was the first federally bonded winery in the U.S. and was legally able to market its sparkling wines as "champagne." For ma ## [Toasts Not Tariffs:Trump's 50% Tariffs Underscore Troubling Reality](https://bevnews.net/toasts-not-tariffs-trumps-50-tariffs-underscore-troubling-reality/) If President Trump thought he would win plaudits by imposing a 50% tariff on wine and spirits from Canada effective Aug. 19, he was sadly mistaken. President Trump's proclamation imposing a 50% tariff on wine and spirits from Canada beginning Aug. 19 "underscores a troubling reality: the beverage alcohol and hospitality sectors continue to be caught in the middle of trade conflicts it did not create," said the Toasts Not Tariffs Coalition in a statement. "For more than a year now, American win ## [RNDC Files for Chapter 11 Bankruptcy Act Protection](https://bevnews.net/rndc-files-for-chapter-11-bankruptcy-act-protection/) Republic National Distributing Co. said it filed for Bankruptcy Act protection under Chapter 11 "to explore potential sale transactions in court and implement an orderly wind down of our remaining operations." The filing includes its Alaskan joint venture. It said National Distributing Company, Inc. is not part of the chapter 11 filing. Nor are its joint ventures in New York, Illinois, Ohio, Michigan, Indiana and Kentucky. Martignetti Cos. previously agreed to acquire RNDC's operations in Ohio ## [Wildfires within 9 Miles of Bordeaux; No Wineries or Vineyards Damaged Yet](https://bevnews.net/wildfires-within-9-miles-of-bordeaux-no-wineries-or-vineyards-damaged-yet/) As of late Monday night, according to official updates from the Bordeaux Wine Council (CIVB), no major wineries or vineyards have been physically breached or destroyed by the flames. That's because the fires are primarily burning through the coastal pine forests of the Landes de Casccogne, not the vineyards themselves. The dense concentration of clay, limestone, and gravel vineyard soils—cleared of heavily combustible brush—acts as a natural firebreak. Bordeaux is the capital city of the Giron ## [Vineyard Losses Reported in Spain from Wildfires](https://bevnews.net/vineyard-losses-reported-in-spain-from-wildfires/) Meanwhile, Natasja Mallory, who runs GregoryVine's office in Madrid, reported vineyard losses in Sierra de Gredos, the home of old-vine Garnacha. Among the vineyards known to be damaged is San Gregorio, a historic parcel owned by Bodega El Reventón, the winery founded by Adrianna Catena, Alejandro Vigil and Gearóid Lane. Lane said the estate had suffered major damage in the vineyard, whose fruit is used for one of its two single-parcel wines. He said the team was assessing the extent of the har ## [Summer Demand Fades, Cooling Total Bev/Al Sales](https://bevnews.net/summer-demand-fades-cooling-total-bev-al-sales/) Another week, another down report on total bev/al sales from NIQ. Reporting on the four weeks ended July 18, NIQ said total alcohol sales fell 3% from a year earlier to $9.1 billion. Case volume totaled 181.9 million, down 4.8% from a year earlier. On a weekly basis, NIQ said, "dollar sales continued to soften," falling 3.1% to $2.1 billion from the week ended July 11\. "With Independence Day celebrations and the FIFA World Cup now in the rearview mirror, alcohol demand moderated through mid-Ju ## [What We're Reading --](https://bevnews.net/what-were-reading-161/) Napa Winemakers' Call of the Wild Once a successful Napa vineyard, Clark-Claudon Vineyards is being gifted back to Mother Nature. (Wine-Searcher/W. Blake Gray) ***Thanks for reading. I'll be back tomorrow. – Joel*** ### What We're Reading -- URL: https://bevnews.net/what-were-reading-161/ Last updated: 2026-07-28T06:20:38.000Z ## [Napa Winemakers' Call of the Wild](https://www.wine-searcher.com/m/2026/07/napa-winemakers-call-of-the-wild?%5Fbhlid=a3a571701fd39a44c7c5375b4ed7375c9d839aca&ref=bevnews.net) Once a successful Napa vineyard, Clark-Claudon Vineyards is being gifted back to Mother Nature. (Wine-Searcher/W. Blake Gray) ### Brown-Forman Rejects Another Offer from Sazerac URL: https://bevnews.net/brown-forman-rejects-another-offer-from-sazerac/ Last updated: 2026-07-28T06:20:02.000Z **Brown-Forman Corp.** closed the door to **Sazerac Co.** and any other would-be acquirer with a simple statement in which **Wolf Pen Branch,** "a collection of Brown family members representing the majority of Brown-Forman Class A shares," stated its opposition to a sale. Brown-Forman has a two-class share structure. Class A shares are the only shares with voting rights, so if Wolf Pen Branch says its not interested in a sale, there won't be a sale. Brown-Forman's board dutifully followed soon thereafter formally rejecting Sazerac's offer. Neither company disclosed any proposed terms. Marshall Farrer, Brown-Forman board chair, said: “The company remains focused on executing its strategic plan, including expanding its geographic footprint, building brands that resonate with consumers, and enhancing operational efficiency, while continuing to explore additional opportunities to create sustained value for all shareholders. “We are excited about what lies ahead, including the next chapter of leadership.” A spokesman for Wolf Pen Branch added: “As fourth-, fifth- and sixth-generation shareholders of Brown-Forman, we care deeply about the company … . We are confident in the strength and competitive position of the business, and believe the company is well-positioned to deliver long-term value for all shareholders. “We have concluded that Sazerac’s proposal does not align with this vision for Brown-Forman’s future.” There wasn't any comment from Sazerac, which owns Buffalo Trace Distillery and a number of spirits brands. Sazerac is privately owned by William Goldring and family. It operates nine distilleries, has about 2,000 employees and is in 112 countries. It's annual about $1 billion. It has about 300 brands. ### New York State's 2d-Largest Winery Purchased, Operations to Be Restored URL: https://bevnews.net/new-york-states-2d-largest-winery-purchased-operations-to-be-restored/ Last updated: 2026-07-28T05:34:21.000Z **Vine Enterprises LLC,** a private equity firm from Carmel, Ind.will acquire and take over operation of the historic **Pleasant Valley Winery.** Including the cost of redeveloping and restoring the winery, which closed last year, the transaction is valued at about $47 million. Before it closed, Pleasant Valley was the second largest winery in New York State. Founded in 1860, it was the first federally bonded winery in the U.S. and was legally able to market its sparkling wines as "champagne." For many years Pleasant Valley Winery offered contract services for wineries and vineyards on an industrial scale. At its height, more than 100 businesses relied on Pleasant Valley every year for services such as grape pressing, storage, barrelage, processing, bottling, packaging, warehousing of dry goods and bonded cold storage. Unfortunately, after 165 years of business, it shuttered its operations last year. Vine Enterprises also owns the Keuka Spring Vineyards in Penn Yan. New York State is the nation’s second-largest wine producer. The wine industry generates close to $16.81 billion in total economic activity in the State of New York and includes more than 400 wine producers as well as 32,149 acres of vineyards. Additionally the New York wine industry directly employs as many as 45,387 people, and generates an additional 16,778 jobs in supplier and ancillary industries which supply goods and services to the industry, and whose sales depend on the wine industry’s economic activity. Ultimately, 83,193 jobs are created and supported by the wine industry. ### Toasts Not Tariffs:Trump's 50% Tariffs Underscore Troubling Reality URL: https://bevnews.net/toasts-not-tariffs-trumps-50-tariffs-underscore-troubling-reality/ Last updated: 2026-07-28T05:04:34.000Z If President Trump thought he would win plaudits by imposing a 50% tariff on wine and spirits from Canada effective Aug. 19, he was sadly mistaken. President Trump's proclamation imposing a 50% tariff on wine and spirits from Canada beginning Aug. 19 "underscores a troubling reality: the beverage alcohol and hospitality sectors continue to be caught in the middle of trade conflicts it did not create," said the Toasts Not Tariffs Coalition in a statement. "For more than a year now, American wine and spirits exporters have faced major losses in Canada after U.S. products were removed from retail shelves across the country, cutting off access to one of our most important export markets. "“We recognize efforts to address the underlying trade disputes and restore U.S. products to Canadian store shelves and urge both governments to work urgently towards an agreement that ends the harm caused to businesses and consumers on both sides of the border," the statement said. "Experience has shown that when tariffs enter the conversation, the beverage alcohol sector often becomes a target for retaliation, impacting the entire U.S. hospitality supply chain. “The United States and Canada share one of the world’s most important beverage alcohol trading relationships. Policymakers should focus on restoring open markets and providing certainty for producers, importers, distributors and retailers that depend on cross-border trade. "We support efforts to secure a lasting resolution that returns American wine and spirits to Canadian shelves and avoids additional tariffs, supporting the American businesses and workers that rely on a thriving hospitality industry,” the statement concluded. ### RNDC Files for Chapter 11 Bankruptcy Act Protection URL: https://bevnews.net/rndc-files-for-chapter-11-bankruptcy-act-protection/ Last updated: 2026-07-28T04:17:22.000Z **Republic National Distributing Co.** said it filed for Bankruptcy Act protection under Chapter 11 "to explore potential sale transactions in court and implement an orderly wind down of our remaining operations." The filing includes its Alaskan joint venture. It said National Distributing Company, Inc. is not part of the chapter 11 filing. Nor are its joint ventures in New York, Illinois, Ohio, Michigan, Indiana and Kentucky. Martignetti Cos. previously agreed to acquire RNDC's operations in Ohio, Michigan and 14 other control states. Breakthru Beverage previously signed a letter of intent to acquire RNDC's stake in a joint venture with National Wine & Spirits in Indiana and Kentucky, In New York, RNDC and Opici Family Distributors agreed to sell their joint venture to Manhattan Beer Distributors. In Illinois, RNDC had partnered with Heritage Wine Cellars to enter the state. ### Vineyard Losses Reported in Spain from Wildfires URL: https://bevnews.net/vineyard-losses-reported-in-spain-from-wildfires/ Last updated: 2026-07-28T03:15:36.000Z Meanwhile, Natasja Mallory, who runs GregoryVine's office in Madrid, reported vineyard losses in Sierra de Gredos, the home of old-vine Garnacha. Among the vineyards known to be damaged is San Gregorio, a historic parcel owned by Bodega El Reventón, the winery founded by Adrianna Catena, Alejandro Vigil and Gearóid Lane. Lane said the estate had suffered major damage in the vineyard, whose fruit is used for one of its two single-parcel wines. He said the team was assessing the extent of the harm to old vines, some planted in the 1920s. At least one vineyard in Cebreros, one of the best-known winegrowing areas in Gredos, is known to have been lost. The Sierra de Gredos has attracted attention in the last 10 years because of its old bush vines, granite soils and high-elevation sites. Old vines are vulnerable because age, low yields and adaptation to specific sites over decades. Replanting may eventually restore production, but it cannot immediately restore the character. The loss of forestry will also have a profound impact on both Spain and France. ### Wildfires within 9 Miles of Bordeaux; No Wineries or Vineyards Damaged Yet URL: https://bevnews.net/wildfires-within-9-miles-of-bordeaux-no-wineries-or-vineyards-damaged-yet/ Last updated: 2026-07-28T02:58:43.000Z As of late Monday night, according to official updates from the Bordeaux Wine Council (CIVB), no major wineries or vineyards have been physically breached or destroyed by the flames. That's because the fires are primarily burning through the coastal pine forests of the Landes de Casccogne, not the vineyards themselves. The dense concentration of clay, limestone, and gravel vineyard soils—cleared of heavily combustible brush—acts as a natural firebreak. Bordeaux is the capital city of the Gironde department. Thousands of vineyards and historic wine estates sit directly in and around Gironde, producing prestigious red, white and sweet wines. He are some of the regions affected: - **Médoc:** Home to legendary estates like [Château Mouton Rothschild](https://www.finestwine.com/zh/19--?ref=bevnews.net) and Château Margaux along the Gironde Estuary. - **Saint-Émilion & Pomerol:** A historic, UNESCO-listed medieval village area featuring famed properties like Château Angelus and Château Ausone. - **Graves & Pessac-Léognan:** The closest wine region to Bordeaux city, featuring symbolic estates like Château Pape Clément. - **Sauternes:** Famous worldwide for producing top-tier sweet white wines, led by iconic names like [Château d'Yquem](https://www.finestwine.com/en/22-yquem?ref=bevnews.net). \[[1](https://www.getyourguide.com/en-gb/gironde-department-l186238/wine-tasting-winery-tours-tc104/?ref=bevnews.net), [2](https://www.bordeaux-tourism.co.uk/6-wine-regions-bordeaux/day-graves-and-sauternes?ref=bevnews.net), [3](https://www.thewolfpost.com/archives/30172?ref=bevnews.net), [4](https://www.camping-cote-dargent.com/en/alentours/medoc-vineyards/?ref=bevnews.net), [5](https://www.guide-bordeaux-gironde.com/en/tourism/tasting/wines/vineyard-tours.html?ref=bevnews.net)\] However, because these premier wineries are located in the immediate subregions listed above, they are entirely blanketed by a heavy grey shroud of ash and toxic smoke, leaving the entire area heavily vulnerable to severe **smoke taint** just weeks before harvest. While wineries and vineyards have thus far escaped physical damage, the impact on humans has been severe. Bordeaux itself is a "ghost town," the Australian Broadcasting Corp.'s news service reported. Meanwhile, European officials warned wildfires could still be burning in France and Spain in November. EU officials have been dispatched to the Bordeaux region to assist local officials. The megafire in the Gironde region has burned an area four times the size of Paris. Dr. Theodore Keeping, an expert on extreme weather and wildfires at Imperial College London, told The Guardian, "“**These fires in Spain and France are some of the most extreme we have seen in Europe**, in their size, in rapidity of spread, and in the [pyrocumulonimbus storms](https://www.theguardian.com/world/2026/jul/27/what-is-a-fire-cloud-pyrocumulonimbus-pyrocb-france-spain-wildfires?ref=bevnews.net) they have created." He called "the hot and dry summer weather we have seen is the key driver of this extreme behaviour" and attributed there conditions to climate change. The impacts go far beyond evacuations and destoryed property. He warned of "major economic impacts due to the distruption." Wildfire smoke is deadly, he said, adding more than 100,00 excess deaths globally are expected due to smoke exposure to wildfires. ### Summer Demand Fades, Cooling Total Bev/Al Sales URL: https://bevnews.net/summer-demand-fades-cooling-total-bev-al-sales/ Last updated: 2026-07-28T00:36:01.000Z Another week, another down report on total bev/al sales from NIQ. Reporting on the four weeks ended July 18, NIQ said total alcohol sales fell 3% from a year earlier to $9.1 billion. Case volume totaled 181.9 million, down 4.8% from a year earlier. On a weekly basis, NIQ said, "dollar sales continued to soften," falling 3.1% to $2.1 billion from the week ended July 11\. "With Independence Day celebrations and the FIFA World Cup now in the rearview mirror, alcohol demand moderated through mid-July, though the second half of summer still offers opportunities through seasonal gatherings and outdoor entertaining," NIQ said. **Prepared Cocktails Lead, but Not Enough to Help Spirits** **Prepared Cocktails** remained the strongest-performing alcohol segment, with dollar sales increasing 0.2% despite case volume declining 4.8%. The category continues to separate itself from the broader industry by maintaining positive dollar growth in a challenging demand environment. **Wine posted the weakest results** among major categories, with dollar sales down 3.9% and volume falling 5.6%. Persistent consumption pressures continue to weigh on performance, leaving the category well behind its peers. **Beer saw dollar sales decline -3.4%** while volume fell -4.8%. Although trends remain negative, the category continues to exhibit a relatively steady performance profile compared to broader industry volatility. **Spirits lost some momentum** gained in recent weeks, with dollar sales declining -3.4% and volume down -4.1%. Without additional demand drivers such as the 4th of July and FIFA World Cup engagements, the journey toward stability in Spirits has slowed. All in all, category performance remains highly fragmented. Prepared Cocktails continue to stand out as the industry's primary growth engine, Wine remains under the greatest pressure, Beer is holding relatively steady, and Spirits has relinquished some of the progress that had recently narrowed its performance gap. **Michigan outperforms key markets,** but regional performance remains uneven, NIQ said. Alcohol performance remained soft across major markets in the latest period, with all key states posting declines in both dollar sales and volume. Michigan emerged as the strongest-performing market, with dollar sales down just 0.7% and volume declining 3.6%. In contrast, New York recorded the steepest dollar declines, with sales falling 6.1% and volume down 7.2%. Volume trends diverged somewhat from dollar performance. Florida posted the smallest volume decline, down 2.6%, while dollar sales fell 1.9%, reflecting relative resilience compared to other major markets. Massachusetts experienced the largest volume losses, with volume down 7.8% and dollar sales declining 5.9%. Overall, alcohol demand remains pressured across regions, though performance continues to vary significantly by market. Michigan and Florida demonstrated greater resilience than most major states, while ongoing weakness in markets such as New York and Massachusetts weighed on broader industry results. **The Club channel weakens** as **broad-based retail softness persists.** Retail channel performance remained challenged, with every major channel posting dollar declines. Club recorded the steepest drop at -4.1%, followed by Convenience and Liquor, both down -3.5%. Food -2.4%, and Mass -1.5% fared somewhat better, while All Other remained the sole growth channel at +3.0%. • Volume trends largely mirrored dollar performance, though ranking differences emerged across channels. Convenience led losses at -6.4%, followed by Liquor -5.6%, Food -3.8%, Mass -3.2%, Club -2.6%, while All Others (+5.0%) saw growth. In **Spirits**, it was largely the same old story with Tequila showing resistance, Vodka showed the weakest results, with dollar sales down 4.87% and case sales decling 4.9%.Tequila remained relatively resilient with dollar sales down 2.5% and volume slipping 0.2%. Whiskey also experienced renewed pressure, with dollar sales falling -2.8% and volume down -4.7%, giving back some of the progress seen in recent periods. Meanwhile, Non-Alcoholic Spirits continued to significantly outperform the broader category, with dollar sales increasing 23.2% and volume rising 24.0%. All other Spirits segments remained a drag on performance, with dollar sales down 4.1% and volume declining -.9%. **Wine in a Holding Pattern, Non/Alc Wine Outperforms.** During the four weeks ending July 18, Still Wine remained the primary source of category weakness, with dollar sales down 4.5% and volume declining 6.1%. In contrast, Sparkling Wine continued to outperform the broader category, with dollar sales down just 0.1% and volume declining 0.8%. Meanwhile, Non-Alcoholic Wine remained the category's strongest performer, with dollar sales increasing 16.5% and volume rising 12.6%, extending its strong growth trajectory. **Beer faces renewed pressure.** In the four weeks ending July 18th, Beer lagged year-ago levels, with dollar sales declining 3.4% and case volume falling 4.8%. Reduced consumer demand remained the primary driver of category weakness, NIQ said, accounting for 79% of total declines, while lower store availability contributed an additional 19%. If you need to be reminded of the "K-economy" the U.S. is experiencing, where lower, working and many middle-class consumers are squeezed, these beer results should do it. . . . Our opinion, not NIQ's. More evidence of the impact of the K-shaped economy: Non-Alcoholic Beer and premium segments continue to offset broader weakness. Core Beer segments continued to weigh on category performance, led by (-7.5% in value, -8.5% in volume) and Craft (-6.2% in value, -7.7% in volume), with Import Beer appearing more resilient (-2.2% in value, -3.2% in volume). In contrast, Domestic Super Premium maintained growth momentum, with dollar sales up 2.2% in dollar sales and 2% in volume. Cider also contributed to growth, with dollar sales rising 1.6% and volume up 0.2%. Non-Alc Beer (+11.2% in value, +10.5% in volume), reinforced its role as one of Beer’s most consistent growth engines ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-33/ Last updated: 2026-07-24T10:00:40.000Z ***Good Morning and Happy Friday, July 24, 2025*** ## [Why Trump's Forced-Labor Penalty Tariffs Will Apply to EU, Australia Wine](https://bevnews.net/trump-extends-tariffs-by-focusing-on-forced-labor/) President Trump's new 12.5% tariffs will apply to alcohol beverages imported from major U.S. trading partners, including:: \* South Korea (Soju) \* Japan (Sake, Japanese Whisky) \* Taiwan (Kavalan Whisky) \* European Union Member States & Switzerland (Note: While subject to the 12.5% tier, EU/Swiss products are governed by specific net-of-MFN and tariff-ceiling provisions detailed in the FRN). \* Latin America & Caribbean:Brazil (Cachaca) ## [Boston Beer 2Q Revenue Fell 3.3%, Shipments Down 4.5%, Depletions Off 4.5%](https://bevnews.net/boston-beer-2q-revenue-fell-3-3-shipments-down-4-5-depletions-off-4-5/) Boston Beer Co. reports net income of $51.67 million, or $4.96 a share, down $8.87 million from $60.43 million, or $5.45 a share a year earlier. Net revenue fell 3.3% to %568.3 million as depletions decreased 6% and shipments decreased 4.5%. The company ended the second quarter with $265.5 million in cash and no debt. “As we continue to navigate a challenging operating environment, we are managing the business with discipline while investing behind our category-leading brands and bringing inno ## [How Regulations Are Suffocating the Wine Industry](https://bevnews.net/why-regulations-are-suffocating-the-wine-industry/) Regulations, including both production and direct-to-consumer sales requirements, represent nearly one-fifth (17.5%) of the cost of producing a bottle of wine in Napa Valley. That's the conclusion in a new report, The Regulatory Costs of Wine Production in Napa County, authored by Dr. Lynn Hamilton and Dr. Michael McCullough of California Polytechnic State University's Agribusiness Department. They examined the cumulative costs associated with local, state, and federal regulations affecting a N ## [Wente Family Estates Names Peter Yeung Chief Executive Officer](https://bevnews.net/wente-family-estates-names-peter-yeung-chief-executive-officer/) Wente Family Estates, the country’s longest continuously family-owned and operated winery, appoints Peter Yeung as Chief Executive Officer. Yeung, who has served as the company’s interim CEO since January, transitions into the permanent role effective immediately. Yeung’s appointment comes on the heels of several important updates to the senior leadership team, including fifth generation winegrower Aly Wente’s appointment to the role of Chief Revenue Officer and fifth generation winegrower Karl ## [DISCUS Grateful for Trump-King Charles Deal Exempting UK Whiskies](https://bevnews.net/discus-grateful-for-trump-king-charles-deal-exempting-uk-whiskies/) Chris Swonger, president, Distilled Spirits Council of the U.S., expressed thanks to President Trump "for delivering on his commitment to remove the tariff on Scotch and other UK whiskies and for recognizing the longstanding heritage, craftsmanship and distilling traditions that unite the United States and United Kingdom. “Lifting this tariff provides much-needed relief for U.S. hospitality businesses and demonstrates the benefits of fair, reciprocal trade. It is a meaningful step toward restor ## [Bulleit Adds New $30 Whiskey to Permanant Lineup for 1st Time in 30 Years](https://bevnews.net/bulleit-adds-new-30-whiskey-to-permanant-lineup-for-1st-time-in-30-years/) For the first time in 15 years, [Bulleit Frontier Whiskey](https://www.bulleit.com/?ref=bevnews.net) is debuting a new permanent expression. The whiskey — **Bulleit ’87** — is a blend of bourbon and rye, finished with toasted American and French oak staves. Featuring bourbon distilled in Kentucky and rye from Indiana, Bulleit ’87 is the brand’s first bourbon-rye blend, joining Bulleit Bourbon and Bulleit 95 rye in its core lineup. The whiskey is named in recognition of 1987, Bulleit’s founding year. ## [Chateau Ste. Michelle Intros 2 New Wines](https://bevnews.net/chateau-ste-michelle-intros-2-new-wines/) Chateau Ste. Michelle is introducing two new wines that showcase the quality and diversity of Washington wine: Chateau Ste. Michelle 2024 Evergreen Vineyard Riesling and Chateau Ste. Michelle 2024 Columbia Valley Red Blend. The new wines are part of Chateau Ste. Michelle's continued evolution in 2026, marked by refreshed packaging, ongoing investment in wine quality, and enhanced guest experiences at the winery's historic Woodinville estate. ## [What I'm Reading --](https://bevnews.net/what-im-reading-23/) - How Long Do Open Bottles Of Wine Actually Last? Hint: It might not be as long as you think. (Southern Living) - The 10 Biggest Beer Myths People Still Believe Are Facts Did you know that the world's biggest draft beer selection has more than 350 different brews on tap? That's absolutely wild, and sheer volume helps explain why choosing a good beer is more complicated than you'd think. It also doesn't help that there's a lot of misinformation, and oft-repeated claims that you've possibly heard ***Thanks for reading. I'll be back tomorrow. – Joel*** ### Boston Beer 2Q Revenue Fell 3.3%, Shipments Down 4.5%, Depletions Off 4.5% URL: https://bevnews.net/boston-beer-2q-revenue-fell-3-3-shipments-down-4-5-depletions-off-4-5/ Last updated: 2026-07-24T03:51:38.000Z **Boston Beer Co**. reports net income of $51.67 million, or $4.96 a share, down $8.87 million from $60.43 million, or $5.45 a share a year earlier. Net revenue fell 3.3% to %568.3 million as depletions decreased 6% and shipments decreased 4.5%. The company ended the second quarter with $265.5 million in cash and no debt. “As we continue to navigate a challenging operating environment, we are managing the business with discipline while investing behind our category-leading brands and bringing innovation to market” said Chairman, Founder and CEO **Jim Koch**. “We are highly focused on marketplace execution for the remainder of the summer selling season and improving market share trends. Our strong cash flow generation and healthy balance sheet provide flexibility to support our strategic priorities and drive long-term value.” CFO **Diego Reynoso**,said,“We delivered meaningful gross margin expansion and are maintaining our earnings outlook while navigating a dynamic consumer demand environment and input cost headwinds. These results demonstrate the progress we continue to make through our multi-year supply chain transformation efforts, combined with a disciplined approach to investment.” Depletions for the second quarter, ended June 27, decreased 6% compared to the second quarter of the prior year. Shipment volume for the quarter was approximately 2 million barrels, a 4.5% decrease compared to the second quarter of the prior year due to decreases in **Twisted Tea, Truly, Samuel Adams, Hard Mountain Dew and Dogfish Head** brands that were partially offset by increases in **Sun Cruiser** and **Angry Orchard** brands**.** The company said it believes distributor inventories as of June 27 were at appropriate levels and averaged about 4-1/2 weeks on hand which was consistent with the weeks on hand at the end of June 2025. Revenue for the quarter decreased 3.3% due to decreases in volume partially offset by favorable product mix and pricing. Gross margin of 50.4% increased from the 49.8% margin realized in the second quarter of 2025, or an increase of 60 basis points year over year. Gross margin primarily benefited from improved brewery efficiencies, favorable product mix, procurement savings and price increases, and were partially offset by inflationary, commodity and tariff costs. The second quarter gross margin of 50.4% includes $1.6 million of shortfall fees and non-cash expense of third-party production pre-payments in total, which negatively impacted gross margin by approximately 28 basis points on an absolute basis. Advertising, promotional and selling expenses for the second quarter of 2026 increased $26.2 million or 16.4% from the second quarter of 2025, resulting from increased brand local marketing and point of sale investments of $17.5 million and higher freight costs of $8.6 million due to higher rates partially offset by lower volumes. General and administrative expenses increased $3.1 million compared to the second quarter of 2025 primarily due to increased legal fees and salaries and benefit costs. This increase included $1.4 million of legal fees related to the previously disclosed supplier dispute litigation. A federal jury in Illinois recently awarded **Ardagh Metal Packaging** $175.5 million in damages after finding that Boston Beer breached a contract by failing to buy the equired minimum volume of aluminum cans between 2021 and 2025. The company reduced its reserve in connection with that lawsuit by $19.4 million, consisting of a favorable adjustment to pre-judgement interest of $21.1 million and post-judgement interest expense of $1.7 million. Post-judgement interest expense through the appeals process will be applied to the combined pre-tax total of the judgment and pre-judgment interest amounts of $191 million at the statutory rate, which is estimated to be 3.79%. The Company continues to deny that it breached the terms of the contract with the supplier and intends to pursue all available post-trial motions and appellate remedies. The Company cannot estimate when or if damages or interest will ultimately be paid or when this matter will ultimately be resolved. In the second quarter of 2026, the combined pre-tax income related to the supplier dispute litigation of $18 million consists of legal expenses of $1.4 million, recorded in general and administrative expenses, and litigation reduction of $19.4 million. The after-tax impact on earnings per share is a benefit of $1.31 per share. The Company’s effective tax rate for the second quarter was a provision of 28.7%. Excluding the impact of the supplier dispute litigation, the effective tax rate was a provision of 30.1% compared to a provision of 28.1% in the prior year. This increase in rate is due primarily to the increased negative impact of non-deductible stock compensation. ### Chateau Ste. Michelle Intros 2 New Wines URL: https://bevnews.net/chateau-ste-michelle-intros-2-new-wines/ Last updated: 2026-07-24T03:15:20.000Z Chateau Ste. Michelle is introducing two new wines that showcase the quality and diversity of Washington wine: **Chateau Ste. Michelle 2024 Evergreen Vineyard Riesling** and **Chateau Ste. Michelle 2024 Columbia Valley Red Blend**. The new wines are part of Chateau Ste. Michelle's continued evolution in 2026, marked by refreshed packaging, ongoing investment in wine quality, and enhanced guest experiences at the winery's historic Woodinville estate. **Evergreen Vineyard Riesling**: Sourced from one of Washington’s most esteemed Riesling sites, Evergreen Vineyard Riesling is a crisp, dry expression that captures the purity and precision of the **Ancient Lakes AVA.** The wine showcases vibrant notes of lime and blood orange, delicate floral aromas, and a pronounced mineral edge. It will be available at select fine wine retailers with a suggested retail price of $29. Evergreen Vineyard was established more than a decade before the Ancient Lakes AVA earned official recognition in 2012\. Its proximity to the Columbia River moderates temperatures and allows for extended hang time, resulting in naturally high acidity and exceptional balance. Missoula Flood–carved soils of Quincy loam over caliche further contribute to the wine’s freshness, structure, and distinctive minerality. **Columbia Valley Red Blend:** While the region is celebrated for its acclaimed aromatic white wines, Washington State’s Columbia Valley is equally renowned for bold, balanced, and expressive red wines. The Chateau Ste. Michelle Columbia Valley Red Blend celebrates the depth and diversity of the region through a thoughtfully composed blend of its leading red varieties. Full-bodied and richly layered, the wine offers notes of raspberry and cherry, supported by velvety tannins and a long, polished finish. The blend features 51% Syrah, 20% Cabernet Sauvignon, 11% Grenache, 7% Malbec, 6% Mourvèdre, and 5% Cinsault, sourced from vineyards across the Columbia Valley, including the Wahluke Slope, Horse Heaven Hills, and Yakima Valley AVAs. The wine is available nationally with a suggested retail price of $17. ### Wente Family Estates Names Peter Yeung Chief Executive Officer URL: https://bevnews.net/wente-family-estates-names-peter-yeung-chief-executive-officer/ Last updated: 2026-07-24T02:45:34.000Z [Wente Family Estates](https://wentevineyards.com/?ref=bevnews.net), the country’s longest continuously family-owned and operated winery, appoints **Peter Yeung** as Chief Executive Officer. Yeung, who has served as the company’s interim CEO since January, transitions into the permanent role effective immediately. Yeung’s appointment comes on the heels of several important updates to the senior leadership team, including fifth generation winegrower **Aly Wente**’s appointment to the role of Chief Revenue Officer and fifth generation winegrower **Karl Wente**’s new role as Chief Operating Officer. Other members of the fifth generation of the Wente family continue to serve in leadership roles, including **Niki Wente** as Director of Viticulture, **Jordan Wente** as Senior Brand Ambassador, and **Christine Wente** as Chair of the Board. The fourth generation of the Wente family, **Eric, Phil,** and **Carolyn**, continue to provide wise counsel as current and past members of the Board of Directors. ### Bulleit Adds New $30 Whiskey to Permanant Lineup for 1st Time in 30 Years URL: https://bevnews.net/bulleit-adds-new-30-whiskey-to-permanant-lineup-for-1st-time-in-30-years/ Last updated: 2026-07-24T02:36:23.000Z For the first time in 15 years, [Bulleit Frontier Whiskey](https://www.bulleit.com/?ref=bevnews.net) is debuting a new permanent expression. The whiskey — **Bulleit ’87** — is a blend of bourbon and rye, finished with toasted American and French oak staves. Featuring bourbon distilled in Kentucky and rye from Indiana, Bulleit ’87 is the brand’s first bourbon-rye blend, joining Bulleit Bourbon and Bulleit 95 rye in its core lineup. The whiskey is named in recognition of 1987, Bulleit’s founding year. **How It's Made:** Bulleit ’87 starts with two distinct American whiskeys, each distilled and aged separately. The bourbon is produced and aged in Shelbyville, Kentucky, where **Diageo**\-owned Bulleit has operated a distillery since 2017\. The rye is distilled and aged by **MGP** in Lawrenceburg, Ind. Bulleit has a long history of sourcing rye from MGP (today also known as **Ross & Squibb Distillery**), including its flagship Bulleit 95 rye, introduced in 2011. **What They're Saying:** “By finishing the bourbon and rye separately in toasted American and French oak, we were able to create a distinctive sipping profile that brings forward notes like caramel, spice and oak before blending them together. That’s what gives ’87 its complexity without losing its balance.” **Avail;ability:** Bulleit ’87 carries an MSRP of $30 and will be available nationwide starting in September 2026. ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-23/ Last updated: 2026-07-24T03:17:01.000Z ## [How Long Do Open Bottles Of Wine Actually Last?](https://www.southernliving.com/how-long-do-open-bottles-of-wine-last-12023130?ref=bevnews.net) Hint: It might not be as long as you think. (Southern Living) ## [The 10 Biggest Beer Myths People Still Believe Are Facts](https://www.tastingtable.com/2218454/beer-myths-people-believe-are-facts/?ref=bevnews.net) Did you know that the world's biggest draft beer selection has more than 350 different brews on tap? That's absolutely wild, and sheer volume helps explain why choosing a good beer is more complicated than you'd think. It also doesn't help that there's a lot of misinformation, and oft-repeated claims that you've possibly heard so many times that it's easy to accept that they're true. (Tasting Table) ## [These Public Housing Pathways Are Made From Wine Corks](https://www.nytimes.com/2026/07/20/nyregion/cork-pathways-marlboro-houses-brooklyn.html?ref=bevnews.net) At Marlboro Houses in Brooklyn, corks have been recycled into walkways, and bright yellow benches and sculptures have brightened the outdoor space. (New York Times) ### How Regulations Are Suffocating the Wine Industry URL: https://bevnews.net/why-regulations-are-suffocating-the-wine-industry/ Last updated: 2026-07-24T04:13:16.000Z Regulations, including both production and direct-to-consumer sales requirements, represent nearly one-fifth (17.5%) of the cost of producing a bottle of wine in Napa Valley. That's the conclusion in a new report, *The Regulatory Costs of Wine Production in Napa County*, authored by Dr. Lynn Hamilton and Dr. Michael McCullough of California Polytechnic State University's Agribusiness Department. They examined the cumulative costs associated with local, state, and federal regulations affecting a Napa County winery that sells less than 10,000 cases. The study found that regulatory compliance associated with wine production totals $115,874 annually, or $13.44 per case. When direct-to-consumer sales regulations are included, total compliance costs increase to $203,832 annually, or $23.65 per case, representing 17.5% of average production costs. A larger winery would have had significantly higher regulatory costs, as small wineries are not subject to certain laws, such as the Affordable Care Act and some Alcohol & Tobacco Tax & Trade Bureau regulations. The report also notes that the findings represent a 2025 baseline and do not include several new regulatory costs already taking effect, including Napa County's groundwater sustainability fees, evolving packaging requirements, and additional county permitting costs, indicating that compliance expenses are expected to continue increasing. CalPoly performed the research under contract by the Napa County Farm Bureau. The full report is [here](https://www.napafarmbureau.org/s/Napa-County-Winery-Regulatory-Costs-Final-Report.pdf?ref=bevnews.net). ### DISCUS Grateful for Trump-King Charles Deal Exempting UK Whiskies URL: https://bevnews.net/discus-grateful-for-trump-king-charles-deal-exempting-uk-whiskies/ Last updated: 2026-07-24T00:45:15.000Z **Chris Swonger**, president, **Distilled Spirits Council of the U.S.,** expressed thanks to President Trump "for delivering on his commitment to remove the tariff on Scotch and other UK whiskies and for recognizing the longstanding heritage, craftsmanship and distilling traditions that unite the United States and United Kingdom. “Lifting this tariff provides much-needed relief for U.S. hospitality businesses and demonstrates the benefits of fair, reciprocal trade. It is a meaningful step toward restoring the zero-for-zero tariff framework that fueled growth, investment and job creation throughout the spirits sector for decades" he said, adding: “We look forward to working with the administration to build on this progress by extending tariff relief to other imported spirits, particularly those from the European Union, which would help reduce costs for restaurants, bars and other hospitality businesses across the country.” ### Why Trump's Forced Labor Penalty Tariffs Will Apply to EU, Australia Wine URL: https://bevnews.net/trump-extends-tariffs-by-focusing-on-forced-labor/ Last updated: 2026-07-24T04:19:09.000Z President Trump's new 12.5% tariffs will apply to alcohol beverages imported from major U.S. trading partners, including:: - **South Korea** (Soju) - **Japan** (Sake, Japanese Whisky) - **Taiwan** (Kavalan Whisky) - **European Union Member States & Switzerland** *(Note: While subject to the 12.5% tier, EU/Swiss products are governed by specific net-of-MFN and tariff-ceiling provisions detailed in the FRN).* - **Latin America & Caribbean:** **Brazil** (Cachaca) — *Note: Brazil faces a baseline 12.5% rate under this forced labor action, on top of/reconciled with its separate 25% Section 301 duty that took effect July 22.* **Argentina & Chile** (South American Wine)**Dominican Republic, Jamaica, Trinidad & Tobago, Venezuela** (Rum)**Nicaragua, Costa Rica, El Salvador, Guatemala, Honduras** - **Asia-Pacific & Other Regions:** **China** (Baijiu, Beer)**India** (Indian Single Malts, Rum)**Thailand, Vietnam, Malaysia, Philippines, Indonesia** (Regional spirits and beers)**South Africa** (Wine and Brandy)**Russia** (Vodka)**Australia & New Zealand** (Wine) Most, if not all of these are nations that you wouldn/t normally associated with forced labor violations. But in drafting the list, the U.S. Trade Representative looked not only at whether there was forced labor in the country but also at whether the country has laws on its books to prohibit the importation of products produced with forced labor. If a prohibition on importing products produced with forced labor was in a country's statutes, it qualified for a 10% duty. If that prohibition wasn't in a country's laws, it was assessed a 12.5% duty. The notice specifically exempts UK whisky, sparing Scotch and Northen Irish whisky from the 12.5% additional rate. One more technical detail: If a good imported from a country is already a higher rate, the 10% or 12.5% rate is not added onto the higher rate. But if a country's goods are taxed at a lower rate, then it's goods pay either the 10% or 12.5% rate as required. The USTR says the new levies cover about 99% of U.S. Trade. While the immediate impact of the new tarrifs are expected to be limited, trade experts note a number of other trade actions are in the works. Administration lawyers think this plan is more defensible than the earlier plan. ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-22/ Last updated: 2026-07-23T03:04:08.000Z ## [Popular sugar substitutes linked to faster brain aging](https://www.sciencedaily.com/releases/2026/07/260717033213.htm?ref=bevnews.net) Several widely used sugar substitutes may be associated with faster declines in memory and thinking skills over time, according to research published in *Neurology*, the medical journal of the American Academy of Neurology. (Science Daily) ## [Children who consume sugary beverages face higher risk of hypertension in adulthood: Study](https://www.utoronto.ca/news/children-who-consume-sugary-beverages-face-higher-risk-hypertension-adulthood-study?ref=bevnews.net) The research highlights the long-term health benefits of replacing sugary drinks with whole fruit, water or milk. (University of Toronto.) ### Barrell Craft Spirits Releases Decade 2 URL: https://bevnews.net/barrell-craft-spirits-releases-decade-2/ Last updated: 2026-07-23T02:11:20.000Z [Barrell Craft Spirits](http://www.barrellbourbon.com/?ref=bevnews.net) has released Decade 2, a carefully crafted blend of whiskeys distilled each year from 1995 to 2005 showcasing secondary maturation in Spanish brandy and Hungarian oak casks. Crafted from the same barrels and using the same finishing techniques as Barrell Decade last summer, the second release was distilled in Canada and contains liquid from 20 to 30 years old. It was expertly crafted and bottled in Kentucky at 141.3 proof (70.65% ABV) and delivers a remarkably similar flavor profile, while bringing additional layers of dried fruit, spiced chocolate, and a more textured mouthfeel. SRP $199.99 ### Diageo Chair Said to Shake Up Board in Turnaround URL: https://bevnews.net/diageo-chair-said-to-shake-up-board-in-turnaround/ Last updated: 2026-07-23T02:53:31.000Z Diageo Chairman John Manzoni is said to be seeking board members with industry expertise. Both he and CEO Dave Lewis come from outside the drinks industry. Currently, the only non-executive director who has senior leadership experience at a spirits company is Valérie Chapoulaud-Floquet. formerly CEO of Remy Cointreau. Lewis wants new board members who can help Lewis run the company's turnaround plan and can challenge him if needed. The Financial Times first reported the plan. In another development, Reuters reported that at a meeting in Edinburgh, CEO Dave Lewis directed deep cuts to overhead. The result will be some teams will lose between 20% and 30% of headcount, including a group of around 100 senior leaders and one large regional business unit which is cutting around 25% to 30% of staff. It's understood that at the Edinburgh meeting Lewis ordered overhead reductions of up to 40% in some markets and 50% in a centralized unit operating globally. It's understood managers are making office closues and other cost reductions to limit job losses. ### Michelle Egan to Succeed Liz Thach as President of Wine Market Council URL: https://bevnews.net/michelle-egan-to-succeed-liz-thach-as-president-of-wine-market-council/ Last updated: 2026-07-23T01:50:55.000Z **Wine Market Council** President Dr. **Liz Thach**, MW, announced she will retire from the association on Aug. 5, 2026\. **Michelle Egan**, founder of **Egan Wine Consulting**, a marketing and direct-to-consumer (DTC) winery consulting firm, will succeed Thach as president. During Thach's three-year tenure, Wine Market Council increased membership by nearly 70% and significantly elevated awareness of the organization's research through a progressive media relations and social media strategy. She also streamlined many of the organization's operational systems and oversaw the design and implementation of 11 national research studies. "I have been fortunate to work with some of the brightest minds in the wine industry who serve on the WMC Board of Directors, our dedicated team, and our outstanding membership. Together, we have identified high-impact research projects that provide critical insights to strengthen the marketing and sales strategies of our members," said Thach. Although she describes her departure as bittersweet, Thach explained that the three-year term she accepted concludes this August. "I have decided not to renew because I want to devote more time to travel, writing, and teaching. I'm also very excited about the vision and energy that Michelle Egan will bring to the position," Thach added. Prior to leading Wine Market Council, Thach spent 23 years as a full-time university professor, retiring in 2023 with the title of Distinguished Professor of Wine & Management at Sonoma State University. Earlier in her career, she spent 10 years as a human resources executive and manager with Fortune 500 companies. Thach is also an avid traveler who has visited 80 countries, with a goal of reaching 100. ### Craft Volume Falls 4%in 1st Half; Taprooms Best-Performing Brewery Type URL: https://bevnews.net/craft-volume-falls-4-in-1st-half-taprooms-best-performing-brewery-type/ Last updated: 2026-07-23T01:00:43.000Z **Brewers Association** estimates craft volume declined 4% in the first six months of 2026, compared against the same period in 2025. The number of operating breweries also continued to decline, **Matt Gacioch,** BA's staff economist said. There were 9,344 breweries operating in June 2026, down 1.8% from 9,515 a year earlier in June 2025\. This represents a slight uptick in the rate of decline, from -1% in the first half of 2025\. The number of regional breweries and microbreweries each declined 3%, followed by taprooms at 2% and brewpubs at 1%. Because taprooms and brewpubs are far more numerous, those smaller percentage changes still represent meaningful absolute numbers of closures. **Taprooms Top Performers** For the first half of 2026, taprooms were the best-performing brewery type by volume change, outpacing other models by 1–2 pp. Additionally, when assessing by channel, distributed draught gained 0.5 pp of channel share, while distributed packaged product declined 0.4 pp and onsite sales declined 0.1 pp. This suggests craft brewers are finding opportunities to meet consumer need in draught amid wholesaler consolidation and portfolio rationalization. Retail scan data showed steeper declines than the BA estimate. Off-premise data from NielsenIQ (NIQ) shows BA-defined craft down 5.2% in the first half of 2026 across all channels (xAOC + Convenience + Liquor). By comparison, NIQ-defined craft was down 5.6% for the same period, and beer plus non-alcohol beer was down 4.0%. The shift from packaged to draught helps explain why the BA estimate for craft overall outperformed scan trends. When channels not measured by scan (i.e. draught and onsite) outperform packaged sales, the overall category estimate outperforms scan trends. Beer continues to experience declines alongside other beverage alcohol categories. **Wine & Spirits Wholesalers of America** (WSWA) SipSource data showed spirits volume down 5.3% and wine down 9.2% for the 12 months ending May 2026\. That period does not align perfectly with the first-half craft beer figures, but it offers the most recent comparison available. Every craft brewery type had a greater share reporting growth than decline, with taprooms (57% growing) and regional breweries (56% growing) leading the charge. Monthly craft consumption among craft drinkers reached 85%, up 10 percentage points year-over-year and up to its highest level since 2019–2020\. Craft drinkers also visited breweries 5.5 times on average over the past year, up from 5.1 in 2025. ### It's Time for Brands to Rethink Brand Safety and News Media URL: https://bevnews.net/its-time-for-brands-to-rethink-brand-safety-and-news-media/ Last updated: 2026-07-22T23:27:26.000Z Running an ad next to a story about some negative incident involving your industry is unlikely to hurt your sales. That was one of the key takeaways from a webinar sponsored by *eMarketing*, "Reframing Brand Safety in New Environments: Why Advertisers Should Rethink News Media." The media is struggling to work out how to make news profitable, how to get people to pay for something they've always gotten for free. "The initial proposition of the Internet was, 'Here's all this content you can have for free'," said Stephanie Paternik, vp-insights, eMarketer. The thought by news publishers was that the same advertisers who supported the print newspapers would continue to pay as much to support online + print. It didn't take long for media to discover that was a serious mistake. Advertisers kept their budgets flat but moved to social media. "Now, Netflix and similar platforms will pay news media to use their content," she said. The panel opened with a brief presentation by **Jody Ginsberg**, CEO, . "The reason people threaten journalists is that people know what they do has value and is trusted," she said. During the wildfires in California, the listenership of one radio station went up 300% in one day because people realized it was the only place people could get trust information." She also cited a [UNESCO Evidence Brief](https://unesdoc.unesco.org/ark:/48223/pf0000398492.locale=en?ref=bevnews.net) that found "journalism is an economic enabler. It can reduce corruption, lower the cost of doing business, encourage the fair and transparent distribution of resources, and support economic growth and development. Every US$1 spent on journalism can result in more than $100 in savings to the public through reclaimed funds, improved public services and reduced corruption." The UNESCO study also found journalism supports national security by making societies more resilient to disinformation and the interference of malicious actors and reduces the risk of conflict and war. "Media freedom supports economic growth, the study also found. "A study of 97 countries has shown a 1-2% reduction in real GDP growth associated with declining press freedom. The same study found journalism improves the response to crises: it provides information that saves lives, and improves preparation and response to disasters and crises. Stephanie Pasternik, vp-insights, for eMarketer, noted that most people choose to go to the news. A recent study found 25% of Americans and 25% of the residents of the UK describe themselve as news junkies. But– can brands trust publishers with their brands? To answr this she looked to a study that showed hard news performing on par with sports news. The precise numbers are 63% v. 62%. respectively. Some brands use blocklists, which are simply a list of words. An ad next to a story with one of the words in it. When "feminist" appeared in an 8,000 word Time magazine story about Taylor Swift. What do CEOs and board members think about brans running next to news? 83% approve, Pasternik said. A Wall Street Journal survey found that when readers trust the publisher, 60% said an in a trusted publication turns discovery into purchase decision. But when an ad appeared in news generated by uncited AI, discovery turns into a purchase decision only 12% of the time. Michael Weaver, chief revenue officer for Al Jazeera, noted media has to think about their own brands, too, and whether it is safe to accept advertorials, sponsored content, etc. **Josh Stinchcomb,** chief revenue officer, Dow Jones, said he thinks the idea of trust is beginning to break through. "Brands are asking, 'Who are we protecting," because the consumer is obviously consuming the content. Often hard news is about where the stakes are high. You can't be sure "low-stakes environments," such as many social media platforms, are safe. "Your ad might go up against white supremacist content," he observed. **Kristin Heitmann**, senior vp/chief revenue officer, The Associated Press, said news organizations employ rigorous editorial standards. **Phil Bohn,** senior vp-demand, Freestar,said when you ask people why they block adverting on news platforms, "they don't know why." Asked what people need to know about brands in the AI era, Heitmann replied, "Trusted content has never been harder." Stinchcomb said AI is creating a new brand safety issue, and added he hopes AI will help advertisers create "a more nuanced blocklist." (The Journal has developed a tool to help advertisers, the wsjadjusted blocklist.) A member of the audiennce observed that what news organizations are trying to do is to bring to light stories of the moment." The discussion turned to local news. "The local news enfironments are incredibly important. Trust in local newspapers has always been higher that trust in national newspapers. "A lot of the big social platforms don't have this issue," Sinchcomb said. "We're sitting here talking about trust and they are talking about performance.| ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-34/ Last updated: 2026-07-22T10:00:49.000Z ***Good Morning and Happy Wednesday, July 22, 2026.*** ## [AWA Calls for Talks to End Restrictions Against U.S. Spirits, Return to Open Access](https://bevnews.net/awa-calls-for-talks-to-end-restrictions-against-u-s-spirits-return-to-open-access/) American Whiskey Association President Michael Bilello urged policymakers in both the U.S. and Canada "to use this moment to reach a negotiated solution that ends discriminatory restrictions on U.S. spirits, restores commercially meaningful access for American whiskey and returns the U.S.-Canada trading relationship to the fair, open and reciprocal footing expected between close allies." ## [Canada Provinces OK Canada-Wide DtC Alcohol Shipping Agreement](https://bevnews.net/canada-provinces-ok-canada-wide-dtc-alcohol-shipping-agreement/) Just a day after President Trump announced he was slapping a 50% tariff on many Canadian goods as retaliation for some Canadian provinces refusing to sell American distilled spirits, wine and beer, Canada's nine premiers anoun ced provincial rules will be changed to allow bev//al suppliers to sell alcohol directly to consumers regardless of jurisdiction. “Canadians can get the benefits of these products, strengthening internal trade — being our own best customer at a time when it really matters ## [Supreme Court to Decide If Seizing $95,000 Airplane over 6-Pack of Bud Was Excessive](https://bevnews.net/supreme-court-to-decide-if-seizing-95-000-airplane-over-6-pack-of-bud-was-excessive/) Does seizure of a %95,000 1969 Cessna airplane because a passenger brought a six-pack of beer into Beaver, a remote Alaskan village, violate the U.S. Constitution prohibit against excessive penalties. The pilot and owner of the airplane, Kenneth Jouppi, says it does and the U.S Supreme court has agreed to hear the case in the fall. “The Excessive Fines Clause was built for cases like this,” Jouppi’s lawyers told the court in urging the justices to hear the case. States have been increasingly e ## [Four Roses 100 Proof Rolls Out to On-Premise](https://bevnews.net/four-roses-100-proof-rolls-out-to-on-premise/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/07/FR-183-1_16x9.jpg)](https://bevnews.net/four-roses-100-proof-rolls-out-to-on-premise/) Four Roses Bourbon 100 Proof is rolling out to bars and restaurants nationwide, marking the brand’s latest investment in the on-premise community. Developed in direct response to bartender feedback, Four Roses Bourbon 100 Proof delivers the higher-proof expression while maintaining the balance, consistency, and approachability the brand and Four Roses Bourbon 80 proof is known for. The result is a bourbon designed to perform behind the bar, offering the structure and intensity to stand up in cl ## [Stella Artois Celebrates FIFA World Cup Champions with New Creative](https://bevnews.net/stella-artois-celebrate-fifa-world-cup-champions-with-new-creative/) Stella Artois – the No. 3 premium tap handle in the U.S. and Official Sponsor of the FIFA World Cup 2026, – is celebrating the official champions of the tournament with a series of new creative, limited-time ads that celebrate both football’s biggest champions and Stella Artois’ Taste Worth More. The new ad, "Kissing the Gold," depicts a fan kissing Stella Artois' iconic golden chalice as though it were the World Cup trophy itself. The creative debuted at 5 p.m. ET Monday ***Thanks for reading. I'll be back tomorrow. – Joel*** --- ## --- ### AWA Calls for Talks to End Restrictions Against U.S. Spirits, Return to Open Access URL: https://bevnews.net/awa-calls-for-talks-to-end-restrictions-against-u-s-spirits-return-to-open-access/ Last updated: 2026-07-22T04:16:12.000Z **American Whiskey Association** President **Michael Bilello** urged policymakers in both the U.S. and Canada "to use this moment to reach a negotiated solution that ends discriminatory restrictions on U.S. spirits, restores commercially meaningful access for American whiskey and returns the U.S.-Canada trading relationship to the fair, open and reciprocal footing expected between close allies." The continuing prohibitions on purchase and sale of U.S. alcohol in most Canadian provinces "have caused real, irrefutable and irreparable harm to American distillers, farmers, cooperages, exporters and hospitality partners," Bilello said. "Our goal is not escalation for the sake of escalation (but) restored access. Additional tariffs risk deepening tensions and inviting further retaliation at a time when producers and hospitality businesses on both sides of the border need stability." ### Canada Provinces OK Canada-Wide DtC Alcohol Shipping Agreement URL: https://bevnews.net/canada-provinces-ok-canada-wide-dtc-alcohol-shipping-agreement/ Last updated: 2026-07-22T03:49:55.000Z Just a day after President Trump announced he was slapping a 50% tariff on many Canadian goods as retaliation for some Canadian provinces refusing to sell American distilled spirits, wine and beer, Canada's nine premiers anoun ced provincial rules will be changed to allow bev//al suppliers to sell alcohol directly to consumers regardless of jurisdiction. “Canadians can get the benefits of these products, strengthening internal trade — being our own best customer at a time when it really matters,” New Brunswick Premier Susan Holt told reporters in Charlottetown, where premiers are meeting this week. Meanwhile, Canadian analysts said Trump's latest escalation of his tariff campaign against Canadian is narrowly focused and appears to be intended to give the U.S. more leverage in future trade talks. The 50% tariff covers a range of goods including honey, liquor, cement and hockey sticks. Also, important, Thump's latest action removes exemptions for goods compliant with the Canada-U.S.-Mexico Agreement on trade (CUSMA), which has shielded Canadian exporters in the past. Removing that exemption represents a “marked escalation” in U.S. trade aggression, said Royce Mendes, head of macro strategy at Desjardins, the largest association of credit unions in North America. “That being said, when you look at what’s being covered … it’s certainly not broad-based in nature. It’s more targeted,” he said. Mendes and a number of other Canadian economists believe the new duties will affect about 5% of Canada's exports to the U.S. BMO senior economist Robert Kavcic said in a note to clients that the proposed tariffs would cover roughly [$28-billion worth of annual Canadian exports to the United States](https://economics.bmo.com/en/publications/detail/edf270ac-f1b2-458e-a22e-5d43e7e28c03/?ref=bevnews.net). That amounts to 0.8 per cent of Canada’s gross domestic product, he said. After speaking with Trump Tuesday morning, Prime Minissteer Mark Carney said he and Trump had agreed to intensify talks in the coming weeks. U.S. International Trade Representative Jameson Greer said, “Sometimes you take an action that leads to a better negotiation in the end. We will see where it leads.” ### Supreme Court to Decide If Seizing $95,000 Airplane over 6-Pack of Bud Was Excessive URL: https://bevnews.net/supreme-court-to-decide-if-seizing-95-000-airplane-over-6-pack-of-bud-was-excessive/ Last updated: 2026-07-22T01:55:58.000Z Does seizure of a %95,000 1969 Cessna airplane because a passenger brought a six-pack of beer into Beaver, a remote Alaskan village, violate the U.S. Constitution prohibit against excessive penalties. The pilot and owner of the airplane, Kenneth Jouppi, says it does and the U.S Supreme court has agreed to hear the case in the fall. “The Excessive Fines Clause was built for cases like this,” Jouppi’s lawyers told the court in urging the justices to hear the case. States have been increasingly eager to use civil fines try to shape behavior, and grab some extra cash, they added. The punishment should fit the crime, they said. ### Four Roses 100 Proof Rolls Out, Responds to Bartender Feedback URL: https://bevnews.net/four-roses-100-proof-rolls-out-to-on-premise/ Last updated: 2026-07-30T01:25:57.000Z [**Four Roses Bourbon**](https://www.fourrosesbourbon.com/?ref=bevnews.net) **100 Proof** is rolling out nationwide, marking the brand’s latest investment in the on-premise community. Developed in direct response to bartender feedback, Four Roses Bourbon 100 Proof delivers the higher-proof expression while maintaining the balance, consistency, and approachability the brand and Four Roses Bourbon 80 proof is known for. The result is a bourbon designed to perform behind the bar, offering the structure and intensity to stand up in classics like the Old Fashioned and Manhattan while remaining equally enjoyable neat or over ice. Four Roses Bourbon 100 Proof will be available exclusively at on-premise locations and will be available in 750ml (SRP $29.99) and 1L (SRP $32.99). *Clarification: This story was edited at 9:24 p.m. on July 29 to reflect clarification from the company that while Four Roses Bourbon 100 Proof was developed with bartenders and cocktail programs in mind, it is not exclusive to the on-premise channel.* ### Stella Artois Celebrate FIFA World Cup Champions with New Creative URL: https://bevnews.net/stella-artois-celebrate-fifa-world-cup-champions-with-new-creative/ Last updated: 2026-07-22T00:22:36.000Z **Stella Artois** – the No. 3 premium tap handle in the U.S. and Official Sponsor of the FIFA World Cup 2026, – is celebrating the official champions of the tournament with a series of new creative, limited-time ads that celebrate both football’s biggest champions and Stella Artois’ Taste Worth More. The new ad, **"Kissing the Gold,"** depicts a fan kissing Stella Artois' iconic golden chalice as though it were the World Cup trophy itself. The creative debuted at 5 p.m. ET Monday immediately following the Final, taking over digital placements in Times Square and LA Live for 24 hours, before appearing as a full-page advertisement in Tuesday’s New York Times Sports section. **Chris Jones,** Group VP-Marketing, Premium Brands, at **Anheuser-Busch** said, "This World Cup belonged as much to the fans as it did to the players on the pitch. From kickoff to the final whistle, Stella Artois celebrated the rituals that make the experience worth more – and this new creative is our way of highlighting chalice as the ‘fan’s gold,’ raising a glass to both the fans and the champions who made this tournament truly unforgettable." Throughout the FIFA World Cup 2026™, Stella Artois has celebrated the rituals that bring fans together through its hero TV commercial with [David Beckham](https://www.anheuser-busch.com/newsroom/david-beckham-stella-artois-celebrate-the-bar-as-a-true-home-of-the-fifa-world-cup-2026-experience?ref=bevnews.net), All Rounds on Beckham sweepstakes, [“Work From Bar” (WFB)](https://www.anheuser-busch.com/newsroom/forget-wfh-stella-artois-wants-you-to-work-from-bar-wfb-during-the-fifa-world-cup-2026?ref=bevnews.net) initiative and [WFB HQ](https://www.instagram.com/p/DavqhXaHCCh/?igsh=MXZreDRqd2plaHNybA==&ref=bevnews.net) New York City pop-up, reinforcing that football's biggest moments deserve a perfectly served Stella. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-32/ Last updated: 2026-07-21T10:00:03.000Z ***Good Morning and Happy Tuesday, July 21, 2026*** ## [DISCUS: Trump's 50% Tariff on Canadian Goods](https://bevnews.net/discus-urges-negotiation-after-trump-imposes-50-tariff-on-canadian-goods/)[ Deepens Tension, Risks Retaliation](https://bevnews.net/discus-urges-negotiation-after-trump-imposes-50-tariff-on-canadian-goods/) President Trump's action in imposing a 50% tariff on imported spirits from Canada– as well as most other Canadian goods – "deepens trade tensions and raises the risk of further retaliation at a time when many U.S. hospitality businesses continue to face financial hardship," **Chris Swonger,** president, **Distilled Spirits Council of the U.S.,** said in a statement responding to Trump's latest tariff action. ## [Spirits Sales Improve, But Total Alc Continues Slide; Prepared Cocktails Volume Falls 5%](https://bevnews.net/spirits-improve-but-total-alc-continues-slide-prepared-cocktails-volume-falls-5-sales-hang-on/)[: NIQ](https://bevnews.net/spirits-improve-but-total-alc-continues-slide-prepared-cocktails-volume-falls-5-sales-hang-on/) Total alcohol missed year-ago comparisons on both a four-week and one-week basis, NIQ reports. During the four weeks ending July 11, Total Alcohol missed year-ago comparisons. Dollar sales reached $9.3 billion, down -2.6% vs the like year-earlier period, while case volume totaled 184.2 million, declining -4.7% vs a year ago. On a weekly basis, dollar sales experienced a large but expected deceleration as purchasing behavior normalized after July 4th celebrations, reaching $2.2 billion, down 17 ## [How Farm Credit Mid-America Allegedly Enabled Uncle Nearest Fraud](https://bevnews.net/how-farm-credit-mid-america-allegedly-enabled-uncle-nearest-fraud/) Michael Senzaki, the former chief financial officer of the Uncle Nearest family of companies, was able to defraud \* Farm Credit Mid-America, \* Uncle Nearest companies, and \* steal at least part of Fawn Weaver's equity in Uncle Nearest, \* as well as money intended to pay Uncle Nearest's vendors because Farm Credit Mid-America failed to exercise basic banking protocols. Having helped Senzaki through its "willful blindness," Farm Credit now wants its money back. That's the gist of allegations ## [What We're Reading](https://bevnews.net/what-were-reading-159/) ***Thanks for reading. I'll be back tomorrow. – Joel*** --- ### Spirits Improve, But Total Alc Continues Slide; Prepared Cocktails Volume Falls 5%, Sales Hang On URL: https://bevnews.net/spirits-improve-but-total-alc-continues-slide-prepared-cocktails-volume-falls-5-sales-hang-on/ Last updated: 2026-07-21T04:31:51.000Z Total alcohol missed year-ago comparisons on both a four-week and one-week basis, NIQ reports. During the four weeks ending July 11, Total Alcohol missed year-ago comparisons. Dollar sales reached $9.3 billion, down -2.6% vs the like year-earlier period, while case volume totaled 184.2 million, declining -4.7% vs a year ago. On a weekly basis, dollar sales experienced a large but expected deceleration as purchasing behavior normalized after July 4th celebrations, reaching $2.2 billion, down 17.4% from the week ending July 4\. Although latest results show demand slow after Independence Day, the second half of summer and the final week of FIFA World Cup lend opportunity for category strength. **Spirits breaks through as the slowest decliner** Prepared Cocktails topped all categories in performance, with dollar sales rising 0.3% while case volume fell 4.8%. The success of premixed drinks is an ongoing theme as the segments serves both in convenience and alignment to summer drinking occasions. Wine led category losses, with dollar sales down 3.9% and volume falling 5.6%. This underperformance was an extension of the prior four-week period (week ended July 4), as the category struggles with building demand. Beer followed behind in declines, with dollar sales down 3.2% and volume falling 4.7%, as the category largely maintains its showing of subtle resilience. Spirits experienced the slowest declines as trends continue to improve, with dollar sales down 2.4% and volume down 3.9%. The journey toward stability in Spirits throughout summer has been supported by strong seasonal factors, alignment to sunny weather drinking occasions, and FIFA World Cup engagements. All in all, latest trends continue to illustrate the bifurcated state of the industry as Total Alcohol instability highly varies beneath the surface. Prepared Cocktails are the ongoing beacon of hope, sustaining growth trends. Wine is suffering the most from dips in consumption. Beer is largely stagnant but holding onto its theme of slight stability. Meanwhile Spirits has emerged as the leader of traditional category strength midway through the summer. **Broad-based industry weakness spans key states**; Ohio and New Jersey buck the trend Alcohol performance across regions held primarily stagnant in the latest period, with all key states showing declines in both dollars and volume. Ohio maintained the slowest declines of all among major markets, with dollar sales down 1.4% and volume declining 6.2%. Contrastingly, Illinois retained the largest losses, with dollar sales falling 5.2% and volume dropping 7.3%. Volume trends were mostly aligned to dollars with some differences. New Jersey was the slowest decliner, with volume down 1.2%, while dollar sales dropped 2.4%. Conversely, Illinois posted the highest losses, down 7.3% in volume and 5.2% in dollars. Overall, nationwide alcohol trends point to an ongoing fragmented environment. Ohio and New Jersey offer limited stability, outperforming the declines of other regions; however, continuous softness in other states, especially Illinois, overshadow any flashes of strength. **Ongoing pressure in larger channels dragging Alc performance** Retail channel results showed shared weakness with all major channels in decline, Convenience led dollar losses 3.4%, Liquor followed down 2.6%, Food off 2.5%, Mass down 1.6%, and Club 0.0%. Positive trends were shown only in All Other, up 2.9%. Volume trends closely followed that of dollars, Convenience led losses at -6.4%, followed by Liquor -5.3%, Food -4.0%, Mass -3.6%, while Club (+1.4%) All Others (+5.1%) saw growth. Compared with the prior last four weeks, ending July 4), Mass improved the most after its previous dollar (-3.8%) and volume (-5.9%) declines. ### Spirits holds recent summer momentum In the four weeks ending July 11th, Spirits sustained its recent momentum, with dollar sales slipping 2.4% and volume down 3.4%. Latest performance drivers consist of slowing consumer interest and other trend impacts (94% of decline), which are overshadowing bright spots from product availability and promotions. From a weekly perspective, Spirits sales returned to business as usual after a notable bump from July 4th. Dollar sales decreased to $508.4 million from $633.3M during the prior week, representing a -19.7% week over week decline. Although weekly sales slowed, Spirits continues to show stronger trends compared to the weakness seen earlier in the year, as summer-led occasions and the FIFA World Cup have largely benefited the category. **Whiskey outperforms Tequila and Vodka to drive Spirits recovery**, led by American Whiskey. Across top categories, (Vodka, Whiskey, and Tequila), softness was divergent. Vodka once again led underperformance (-4.5% in value, -4.5% in volume). Tequila faced notably moderate declines, with dollar sales down 1.1% and volume up 0.5%. Whiskey broke through its slump, surpassing Tequila to achieve the slowest sales losses, with dollar sales down 1.1% while volume fell 3.6%. Recent Whiskey strength was fostered by American Whiskey (+2.6% in value, -1.3% in volume). Non Alc Spirits continues to outperform, up 22.8% in dollar sales and up 22.4% in volume. All other segments remain a category detriment, declining 3.4% in dollar sales and 4.2% in volume. ### DISCUS: Trump's 50% Tariff on Canadian Goods Deepens Tension, Risks Retaliation URL: https://bevnews.net/discus-urges-negotiation-after-trump-imposes-50-tariff-on-canadian-goods/ Last updated: 2026-07-21T04:38:53.000Z President Trump's action in imposting a 50% tariff on imported spirits from Canada– as well as most other Canadian goods – "deepens trade tensions and raises the risk of further retaliation at a time when many U.S. hospitality businesses continue to face financial hardship," **Chris Swonger,** president, **Distilled Spirits Council of the U.S.,** said in a statement responding to Trump's latest tariff action. In the statement, Swonger said DISCUS appreciates the Administration's recognition of the significant damage U.S. distillers have suffered as a result of American spirits having been pulled from store shelves across much of Canada, a move Swonger called "collateral damage n a broader trade dispute unrelated to our sector." " We had hoped, however, that this issue could be resolved without further escalation," he said, adding: "We encourage policymakers on both sides of the border to pursue a negotiated solution that restores market access for U.S. spirits and avoids further harm to the U.S. hospitality sector.” Trump imposed the 50% tariffs "to offset Canadian discrimination against the commerce of the United States with respect to alcoholic beverages.| The tariffs are being imposed under section 238 of the 1930 Tariff Act, a provision that has not previously been tested. In his proclamation, Trump said Canada "unreasonably burdens and disadvantages U.S. alcoholic beverages but not alcoholic beverages of other countries." After Canadian provinces halted orders for and sales of U.S. alcoholic beverages, "U.S. exports of alcoholic beverages to Canada fell precipitously." Comparing the 12 months ending February 2026 to the like 2024-2025 period, "Canadian imports of U.S. alcoholic beverages decreased by approximately 81 percent (from approximately $718 million to approximately $137 million)." Canadian provinces haven't treated other countries this way, Trump's proclamation declared. Other countries have filled the gap left by the absence of U.S. alcohol. "For example, comparing March 2025 through February 2026 to the same period in 2024-2025, Canadian imports of alcoholic beverages from Chile, Japan, Argentina, Ireland, New Zealand, and Australia significantly increased, with increases ranging from approximately 13 % to approximately 26%. "Despite a nearly 12% decline in total imports of alcoholic beverages into Canada, imports into Canada from countries other than the United States increased by over $170 million from March 2025 through February 2026 compared to the same period in 2024-2025, with imports into Canada from the European Union accounting for over $100 million of this increase." **Prime Minister: 'Canada Ready to Engage'** Canadian Prime Minister **Mark Carney** issued a statement saying Canada is ""ready to engage" with the U.S. to resolve the months-long trade dispute. But Ontario Premier **Doug Ford**, who was the first to pull U.S. alcohol from retail shelves, said Canada should retaliate by hitting the U.S. "tariff for tariff, dollar for dollar." British Columbia Premier **David Eby** also made his impatience known, saying the tariffs will mostly increase costs for American citizens. "At this point I just feel sorry for Americans," Eby said. "If you're picking fights with Canadians, you don't have a friend in the world." Quebec Premier **Christine Fréchette** called the new threats "unjustified and concerning." **B.C. Wine Growers Urges Canadians to Buy Domestic Wine** Meanwhile, **Jeff Guignard**, president/CEO, **Wine Growers British Columbia**, said, "If this frustrates you at home as much as it does us, the best thing you can do is go and purchase some Canadian wine." Guignard says he doesn't understand the logic of the U.S. making Canadian alcohol more expensive and difficult for Americans to purchase, but says the move could hurt small producers in Canada. "If you're that small business that has nothing to do with this trade dispute, and you found that your services or goods you provide to the United States are now more expensive for the American consumer and you can't fix that — that's really hurtful, really insulting," he said. **Trump 'Lost Touch with Reality,' Politician Says** **Avi Lewis,** leader of the left-of-center New Democratic Party, called the tariffs "the latest economic grenade thrown over the border by an out of control President who has lost touch with reality" and called on Carney to "refrain from more concessions." Meanwhile, the Conservative Party of Canada, in a statement issued by several shadow ministers, called Trump's latest tariffs "another unacceptable and unjustified attack on Canadian workers and our businesses." They said Carney "was wrong to surrender Canada's leverage for over a year and a half, without actually working to secure the deal he promised." ### What We're Reading URL: https://bevnews.net/what-were-reading-159/ Last updated: 2026-07-21T01:24:34.000Z ## [A 20-Minute Workout to Build Upper-Body Strength](https://www.nytimes.com/2026/07/18/well/move/upper-body-strength-lats-workout.html?campaign%5Fid=57&emc=edit%5Fne%5F20260720&instance%5Fid=179060&nl=the-evening®i%5Fid=72219820&segment%5Fid=223426&user%5Fid=02bb708ffc53a92d152fcd65cc9bedb5&ref=bevnews.net) These exercises can help improve your posture and make everyday movements feel more comfortable. (New York Times) ## [Should You Roll or Fold Your Clothes When You Pack?](https://www.nytimes.com/wirecutter/reviews/advice-rolling-clothes-vs-folding/?campaign%5Fid=290&emc=edit%5Fwcd%5F20260720&instance%5Fid=179059&nl=the-recommendation®i%5Fid=72219820&segment%5Fid=223423&user%5Fid=02bb708ffc53a92d152fcd65cc9bedb5&ref=bevnews.net) Wirecutter’s travel writers and editors have packed hundreds of bags. They’ve rolled T-shirts and button-downs, and folded cocktail dresses and [suits](https://www.nytimes.com/wirecutter/guides/how-to-fold-a-suit/?ref=bevnews.net) (both the kind for land and the kind for sea). They’ve packed for themselves, and they’ve packed for everyone while testing suitcases, duffel bags, backpacks, and packing cubes. But beneath the surface of every pack job, a debate has raged on: Is it better to fold your clothes or to roll them? (New York Times/Wirecutter) ## [This Laptop Stand is a Tiny Tweak That Will Save Your Neck](https://www.nytimes.com/wirecutter/reviews/rain-design-ilevel2-review/?campaign%5Fid=290&emc=edit%5Fwcd%5F20260720&instance%5Fid=179059&nl=the-recommendation®i%5Fid=72219820&segment%5Fid=223423&ref=bevnews.net) Wirecutter's editor finds a laptop stand that improves his posture, ends his aching backs and fire-screaming arms to say nothing of realigning his mind. (New York Times/Wirecutter.) ## [Researchers Recreate Ancient Negev Wine Using 1,500-Year-Old Grape Varieties](https://vinnews.com/2026/07/19/ancient-grape-seeds-found-at-avdat-produce-modern-version-of-1500-yr-old-nabatean-wine/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=3c0b90b6a7-EMAIL%5FCAMPAIGN%5F2026%5F07%5F20%5F09%5F42&utm%5Fmedium=email&utm%5Fterm=0%5F-3c0b90b6a7-64817897) Israeli researchers have recreated a wine believed to resemble one produced in the Negev Desert during the Byzantine era, reviving ancient grape varieties and farming techniques that had disappeared for more than 1,500 years, according to Ynet. (VINnet.com) ### How Farm Credit Mid-America Allegedly Enabled Uncle Nearest Fraud URL: https://bevnews.net/how-farm-credit-mid-america-allegedly-enabled-uncle-nearest-fraud/ Last updated: 2026-07-20T10:00:49.000Z **Michael Senzaki**, the former chief financial officer of the **Uncle Nearest** family of companies, was able to defraud - **Farm Credit Mid-America,** - **Uncle Nearest** companies, and - steal at least part of **Fawn Weaver**'s equity in Uncle Nearest, - as well as money intended to pay Uncle Nearest's vendors because Farm Credit Mid-America failed to exercise basic banking protocols. Having helped Senzaki through its "willful blindness," Farm Credit now wants its money back. That's the gist of allegations contained in a court filing by **Philip Young Jr**., the court-appointed receiver in the case. Allegations aren't proof, of course, until there is a trial, but together they portray Farm Credit Mid-America as enabling Senzaki to carry on the fraud for as long as he did and explain how he was able to get as much money as he did. Farm Credit has denied Young's allegations and says it was Uncle Nearest's oversight of its own accounting, not Farm Credit's oversight of Uncle Nearest that was consistently lacking.| Fawn Weaver, Uncle Nearest co-founder, has argued from the beginning of the case that she and Uncle Nearest are victims of a master embezzlement scheme by her former chief financial officer, who had been with the company from its earliest days. **Here's What Uncle Nearest Says Senzaki Did** Senzaki exercised near-total control over Uncle Nearest financial system, loan compliance and credit facility interactions with Farm Credit. Uncle Nearest entered into a credit agreement with Farm Credit that included a $35 million Revolving Loan. Senzaki inflated inventory numbers "for the purpose of inducing Farm Credit to approve multiple increases in Unclue Nearest's revolving line of credit." At no time, the receiver says, did Farm Credit discuss the increases with CDO Fawn Weaver. Senzaki has admitted, the receiver said in the court filing, that he falsified monthly financial reports submitted to Farm Credit beginning in 2022\. He also admitted he affixed Fawn Weaver's signature on multiple corporate documents without her knowledge or consent, diverted equity interests belonging to Fawn Weaver for his own benefit. He admitted he had concealed this for years and had fabricated board minutes purporting to show that Fawn and Keith Weaver approved unauthorized loans. He used misappropriated fund to purchase his Las Vegas home, vehicles and gamble. By August 2023, the revolving loan had grown to $66,980,000 from $35 million. Between July 22, 2022, and August 2, 2023, Senzaki submitted 28 distributon requests on the credit facility "at a pace equalk to one every two weeks, totaling nearly $67 million. Farm credit approved each one, even though Senzaki was the only signee on all of them. "Farm Credit routinely approved loan requests without requiring the knowledge, consent of confirmation of Mrs. Weaver, the company's principal decision-maker. "Farm Credit's conduct allowed Senzaki to exercise economic control over (Uncle Nearest) while excluding the actual owner from notice, approval or oversight," Young's counterclaim states. After the Weavers approved funds to be paid to vendors, Senzaki exploited a loophole in the Bill.com system to change payees and amounts. Financial reports prepared by him showed Uncle Nearest's accounts payable stored at about $345,000\. After Senzaki left the company in October 2024, the receiver was appointed in August 2025, it was discovered the true accounts payable balance outstanding was "well in excess of $10 million." **Here's How Farm Credit Allegedly Aided Senzuki** Farm Credit failed to implement verification procedures "that any competent lender would employ," and Farm Credit deferred entirely to Senzaki's requests and processed loan transactions without question. "Farm Credit's willingness to overlook obvious irregularities, including the fact Senzaki was the only signer of all 28 drawdown requests" let him "expand the credit facility by more than $30 million and to conceal the true state of the (Uncle Nearest') obligations until the fraud because impossible to hide." It failed to obtain the basic financial documents, such as filed tax returns, audited financial statements, etc., "that would customarily be requested by any reasonable commercial lender to support a loan of this magnitude," the filing states. "A credit facility exceeding $100 million demands heightened diligence," it adds dryly. Not once during the 13 months of drawdowns did Farm Credit contact Fawn Weaver to confirm she was aware of or had authorized these repeated drawdowns. "A single telephone call or email to Mrs. Weavere at any point during the 13 months might have exposed Senzaki's fraud." That, Uncle Nearest says, was "gross negligence and willful blindness." It gets worse. In October 2024, Farm Credit finally had an inventory inspection completed, and it revealed material discrepancies of approximately $21 million. Even after that, Farm Credit "continued to process Senzuki's requests," the receiver's counter-claim states. **Why Didn't Farm Credit Do Basic Verification?** Young thinks he has the answer: "Each time an amendment was executed, Farm Credit collected additional fees, totaling nearly $400,000 in less than one year. These amendment and origination fees created a direct financial incentive for Farm Credit to continue processing increases and drawdowns without scrutiny. The more Mr. Senzaki borrowed, the more Farm Credit earned in fees." ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-31/ Last updated: 2026-07-17T10:00:49.000Z ***Good Morning and Happy Friday, July 17, 2026.*** ## [Bankruptcy Will Solve Uncle Nearest's Problems](https://bevnews.net/it-took-this-long-to-fire-fawn-weaver-bankruptcy-will-solve-uncle-nearests-problems/) Uncle Nearest Inc. is headed for bankruptcy court. To be sure, Phillip Young, the court-appointed receiver who is running the company, hasn't filed the papers to start the process – yet. But he has said the company still can't pay its bills, and the company owes more than $208 million with more than $121 of the amount owed to Farm Credit Mid-America, which has sued, saying Uncle Nearest and its founders defaulted on $108 million in loans and accrued interest. About $87 million is owed to other ## [Why 11-11 Winery's Sales Are Up](https://bevnews.net/why-11-11-winerys-sales-are-up/) Ellie Anest, the co-founder and CEO of Eleven Eleven Winery, is having a good year. In an "expert editorial" in Wine Industry Advisor she ticks off the numbers: \* More than half of everyone who walks through doors joins the wine club. \* First time visitors are up 61% year-over-year. \* Average order value is up 31%. \* Club member purchases are up 117%. Those are plainly the metrics of a successful winery. She believes they are not the metrics of an industry in freefall, (We agree, but no on ## [Maison Pommery Like-for-Like Revenue Up 0.6% in 1st Half](https://bevnews.net/maison-pommery-like-for-like-revenue-up-0-6-in-1st-half/) Maison Pommery & Associés reported that, on a like-for-like basis, revenue increased 0.6%, with the Champagne business recording higher sales volumes to customers, demonstrating the continued strength of the Group’s commercial momentum and the appeal of its strategic brands. The disposal of Heidsieck & Co Monopole resulted in consolidated revenue falling to €95.7 million, from €109.3 million in the first half of 2025\. This decrease represented an impact of €9.6 million, and to the reduction in ## [Silver Oak Cellars Debuts Sauvignon Blanc](https://bevnews.net/silver-oak-cellars-debuts-sauvignon-blanc/) Silver Oak Cellars, which made its reputation over the last five decades as a top producer of Cabernet Sauvignon, has debuted its first new varietal, Silver Oak Sauvignon Blanc. This marks a significant evolution for the historic Cabernet house, expanding its portfolio while honoring the same commitment to quality, site expression, and craftsmanship that has defined the brand since 1972\. Long synonymous with American Cabernet Sauvignon, Silver Oak now brings its winemaking expertise to a new v ## [Empson USA Adds Its First 5 French Wines](https://bevnews.net/empson-usa-adds-its-first-5-french-wines/) Empson USA said it inroduced its first collection of family-owned French estates, further strengthening its position as a leading importer of the world’s finest wines. The new partnerships, including Château Kirwan (Margaux), Château Malescasse (Haut-Médoc), Château Franc Mayne (Saint-Émilion), Maison de la Chapelle (Burgundy), and Champagne Gérin & Fils, share the values that have long defined Empson USA’s portfolio: authenticity, exceptional terroir, and an unwavering commitment to quality. ## [Gloria Ferrer Marks 40 Years](https://bevnews.net/gloria-ferrer-marks-40-years/) Gloria Ferrer, Founded by José Ferrer as a tribute to his wife Gloria, is celebrating its 40th anniversary. Gloria Ferrer, the first sparkling wine estate in the Los Carneros AVA, helped establish California as a world-class region for traditional-method sparkling wine that reflects not only the style but region while continuing to shape the category’s future through innovation, sustainability, and an unwavering commitment to quality. “Gloria’s vision for this estate continues to inspire ever ## [Colorado Assn. for Viticulture & Enology Launches Nationwide Search for Next Executive Director](https://bevnews.net/colorado-assn-for-viticulture-enology-launches-nationwide-search-for-next-executive-director/) Colorado Association for Viticulture & Enology (CAVE) has officially launched a nationwide search for its next Executive Director, seeking an experienced and visionary leader to guide Colorado’s wine industry into its next chapter. Executive Director Cassidee Shull announced that she will conclude her nearly 15 years of service with the organization on October 31, 2026\. Shull will continue serving through the transition to ensure continuity of leadership and support the successful onboarding of ## [WSWA Lists State Legislative Gains](https://bevnews.net/wswa-lists-state-legislative-gains/) Wine & Spirits Wholesalers of America in a mid-year review tallied its legislative work in the states. Alcohol Shipping – Fewer shipping bills were introduced and none have been enacted thus far. With most statees permitting wine DTC, Missourii, New Hampshire and New Jersey introduced bills to increase wine shipping limits per customer; only New Jersey's remain pending. No standalone common carrier reporting bills were introduced this year. WSWA strongly supports such bills. ***Thanks for reading. I'll be back tomorrow. – Joel*** ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-21/ Last updated: 2026-07-17T08:31:47.000Z ## [**Astronomers find sugar lurking in the space between stars**](https://link.apnews.com/view/5f52452b44ea8405105d9839rqoop.7uy/70b70766?ref=bevnews.net) Astronomers have detected a type of sugar in space that’s also found in raspberries. Sugars are a key ingredient for life as we know it, so scientists say they might help us understand how life got started on Earth. Did faraway comets or space rocks deliver the essential ingredients to us, or were the essential components already here that eventually gave rise to our solar system? [The new sugar discovery](https://link.apnews.com/click/46594681.10186/aHR0cHM6Ly9hcG5ld3MuY29tL2FydGljbGUvZXJ5dGhydWxvc2UtaW50ZXJzdGVsbGFyLW1lZGl1bS1zdWdhci0zNTcxNDRmNGQ2OTQ0OWIyOWRmZjE3MjcxY2NkMGRjZD91c2VyX2VtYWlsPTdjMjU3ZGEyMmRmNzdmMWIwYzg5OWQxYmY4MWNiMzBhMDIzMjk4MTI5NjNjMWQ4ZjBkNGMyZjA5MTA4ZWUxNWUmdXRtX21lZGl1bT1Nb3JuaW5nX1dpcmUmdXRtX3NvdXJjZT1TYWlsdGhydV9BUA/5f52452b44ea8405105d9839C04d22fff?ref=bevnews.net) lends evidence to the latter theory. [Watch our video with one of the scientists for more](https://link.apnews.com/click/46594681.10186/aHR0cHM6Ly9hcG5ld3MuY29tL3ZpZGVvL2luLWEtc3dlZXQtZGlzY292ZXJ5LWFzdHJvbm9tZXJzLWZpbmQtc3VnYXItbHVya2luZy1pbi10aGUtc3BhY2UtYmV0d2Vlbi1zdGFycy1lN2NkM2NjMDQ3MjA0MDdlYjg2MGE5ZWNiYzAzODI2Nj91c2VyX2VtYWlsPTdjMjU3ZGEyMmRmNzdmMWIwYzg5OWQxYmY4MWNiMzBhMDIzMjk4MTI5NjNjMWQ4ZjBkNGMyZjA5MTA4ZWUxNWUmdXRtX21lZGl1bT1Nb3JuaW5nX1dpcmUmdXRtX3NvdXJjZT1TYWlsdGhydV9BUA/5f52452b44ea8405105d9839Cad00a88c?ref=bevnews.net). (AP News) – Note: This is the last item in a morning newsletter, so scroll down for it. ### Bankruptcy Will Solve Uncle Nearest's Problems URL: https://bevnews.net/it-took-this-long-to-fire-fawn-weaver-bankruptcy-will-solve-uncle-nearests-problems/ Last updated: 2026-07-17T08:30:01.000Z **Uncle Nearest Inc.** is headed for bankruptcy court. To be sure, Phillip Young, the court-appointed receiver who is running the company, hasn't filed the papers to start the process – yet. But he has said the company still can't pay its bills, and the company owes more than $208 million with more than $121 of the amount owed to Farm Credit Mid-America, which has sued, saying Uncle Nearest and its founders defaulted on $108 million in loans and accrued interest. About $87 million is owed to other creditors and vendors. A whole host of lenders and vendors, including some in France, have said they will sue the company the moment the receivership is ended. The company owes an undetermined amount of federal and state income taxes. Young says he has an investor group that is willing to buy Uncle Nearest Distillery and associated companies. Do you really think any sane buyer will be willing to acquire Uncle Nearest when it faces undetermined liabilities in the form of debts and taxes? Of course not. The obvious solution is to put all the Uncle Nearest entities into bankruptcy, and have the receiver negotiate down whatever tax obligations that can't be discharged in bankruptcy to the lowest possible level. Young has already said he is considering putting the company into bankruptcy. The result of that would be that the buyer would acquire a company with no debts other than, perhaps, taxes. But we'll bet that will be taken care of through an Offer in Compromise. The result will be that whoever buys Uncle Nearest will acquire a company with no debts, other than, perhaps, some taxes. The judge overseeing the receivership is certain not to approve the sale unless the buyer puts enough capital into the company to ensure it can operate successfully. Uncle Nearest will be the best capitalized alcoholic beverage company in the world. Any bankruptcy is a tragedy. Lots of people and businesses lose, which is why a receivership is always better for a troubled business. In this case, the biggest loser will be **Fawn Weaver**. Weaver was in Singapore when she saw a picture in the New York Times that showed a Black man sitting to the immediate right of Jack Daniel. That right-hand man was George Green, the son of Nathan "Nearest" Green, who was enslaved when he met the young Jack Daniel. As time went on, he taught Jack Daniel how to make whiskey. Later, the relationshhip developed into a business with Nearest Green as the master distilled and Jack Daniel the man who sold the product and in other ways ran the business. Fawn Weaver's curiosity was aroused; she did some investigation, discovered that she was related to him and resolved to honor Nearest Green by building a distillery to tell his story. In this, she succeeded spectacularly well. The brand quickly got distribution in 50 states. That may have been helped by a book she wrote telling the story of Unle Nearest. It also helped that the liquid was excellent; since its debut in 2017, it won over 1,100 awards and accolades and was the most awarded American whiskey or bourbon brand for multiple successive years. That alone should be enough to secure her a place in the business hall of fame. But then the distillery she founded was sued by a creditor which alleged it was owed more than $108 million, and asked that a receiver be appointed to hopefully rehabilitate the business. The receiver, Phillip G. Young, was appointed, and as he began to look into things, a number of disturbing facts emerged: The distillery hadn't filed federal or state tax returns for years, computerized accounting records more than than three years old were missing, there's evidence that someone embezzled money from the company. And the lender had never verified the barrels of whiskey, which were the collateral for its loan, actually existed. Which they didn't. As all of this came out, she and her husband, who had the title of CEO, acted as if they were running the company. But they weren't. When the court appointed the receiver, he gave the receiver total control and power over the company. So what did she do? She tried to put the company into bankruptcy, apparently with the hope of ousting the receiver and regaining control of the distillery. Meanwhile, the receiver filed documentation with the court that the firm was essentially bankrupt. Federal and state investigations are underway. No one has said what those investigations include, but here's a good guess: why there are no accounting records beyond the most recent three years, failure to file tax returns, including Federal Excise Tax returns with Alcohol & Tobacco Tax & Trade Bureau, failure to pay taxes, as well failure to maintain proper books and records and bank fraud. And that's probably just the beginning. She blames all the financial problems on Uncle Nearest's former CFO, Michael Senzaki, and has filed a civil lawsuit against him, saying he orchestrated a years-long fraud. Court filings allege that Senzaki admitted to falsifying reports, manipulating finances, and forging Founder/CEO Fawn Weaver’s signature to conceal millions in liabilities and artificially inflate their credit line. But Weaver's hands aren't so clean, either. She obtained a $20 million loan from MarcyPen, a venture capital firm owned in part by Jay-Z, the music mogul. Instead of depositing the proceeds into Uncle Nearest accounts, she deposited them in the accounts of a separate company through which she and her husband maintained their controlling interest in Uncle Nearest Inc. In February, she acknowledged in a court appearance she had initially hidden the loan from the company's creditors, a potential violation of Federal banking laws. The receiver disclosed in a second-quarter status report that he has turned over documents to both the Securities and Exchange Commission and the U.S. Attorney's Office for the Southern District of New York, which often investigates banking fraud. In most companies, that would be enough to result in her dismissal, and that's exactly what happened effective June 1\. I'm surprised Young waited that long, especially since she had filed one motion after another interfering with the receiver's work. The dismissal "has resulted in significantly less confusion among employees and vendors and has made business operations significantly smoother," the receiver told the court. I think there's no question that Fawn Weaver is a marketing genius. She was responsible for the growth of Uncle Nearest from a story to a major distillery, one that produced a whiskey that won major awards for several consecutive years. But I think there is no question that neither she nor her husband, who had the title of CEO, did the blocking and tackling required to operate a business on a day-to-day basis. At the very least, they should have known tax returns weren't being filed. The triumph of Fawn Weaver has turned into a tragedy. In his most recent filing, the receiver wrote that as the company's court-appointed director, he “likely has viable causes of action against a number of parties, including Mike Senzaki, Fawn Weaver, Keith Weaver, and/or entities controlled by these former officers and directors,” He didn't offer specifics, but stand by for a blizzard of lawsuits. In fact, that blizzard has started. On July 7, the receiver sued Farm Credit Mid-America, alleging gross negligence for overlooking repeated misconduct by Sendaki, the CFO whom Weaver has also sued. The receiver also said dozens of creditors and vendors, including some in France where the Weaver had purchased a vineyard for the distillery, are planning to sue Uncle Nearest Inc. when the receivership ends He also said the company continues to operate at a loss, although he has laid off 430% of the staff. He is exploring filing a Chapter 11 bankruptcy petition. That would wipe out Uncle Nearest's debts, as well as the stakes owned by its investors, including the Weavers, who own a majority of its shares. The result of putting the company into bankruptcy will be that the buyer will acquire a company with no debts, except perhaps some taxes, substantial equity – and the judge will require the buyer to put substantial cash in. It will be the best capitalized alcoholic beverage supplier in the world. ### Silver Oak Cellars Debuts Sauvignon Blanc URL: https://bevnews.net/silver-oak-cellars-debuts-sauvignon-blanc/ Last updated: 2026-07-17T04:26:48.000Z **Silver Oak Cellars**, which made its reputation over the last five decades as a top producer of Cabernet Sauvignon, has debuted its first new varietal, **Silver Oak Sauvignon Blanc.** This marks a significant evolution for the historic Cabernet house, expanding its portfolio while honoring the same commitment to quality, site expression, and craftsmanship that has defined the brand since 1972. Long synonymous with American Cabernet Sauvignon, Silver Oak now brings its winemaking expertise to a new varietal, a Sauvignon Blanc sourced from four estate vineyards across Napa Valley and Sonoma County. Each vineyard contributes a distinct element to the final blend, reflecting the care, precision, and depth of Silver Oak’s estate viticulture. **What They're Saying:** “This is a meaningful moment for Silver Oak,” said Silver Oak Proprietor and Executive Chairman **David R. Duncan**. “For over 50 years, we have focused on doing one thing exceptionally well. With Sauvignon Blanc, we saw an opportunity to apply that same level of precision and intention to a varietal that feels incredibly relevant today, while staying true to who we are.” “We set out to make a Sauvignon Blanc that reflects the care and precision people expect from Silver Oak,” said Silver Oak Sauvignon Blanc winemaker **Ryan Hodgins**. “It’s about restraint, detail, and allowing the vineyards to speak. The result is a wine that feels distinctly Silver Oak while offering something entirely new.” **On the Nose and Palate:** Crafted as a natural extension of Silver Oak’s winemaking philosophy, this Sauvignon Blanc introduces a bright, expressive counterpoint to the winery’s Cabernet program. Aromatic and complex, the wine opens with notes of pineapple, lychee, and citrus blossom, layered with hints of lemongrass, pea shoots, and honeydew melon. On the palate, it is fresh and precise, with flavors of lemon zest and white peach lifted by bright acidity and a refined, lingering finish. **Avai;ability:** Silver Oak tasting rooms in Oakville (Napa Valley) and Healdsburg (Alexander Valley).Online at silveroak.com with broader on-premise distribution to follow later this summer. ### Maison Pommery Like-for-Like Revenue Up 0.6% in 1st Half URL: https://bevnews.net/maison-pommery-like-for-like-revenue-up-0-6-in-1st-half/ Last updated: 2026-07-17T02:34:57.000Z Maison Pommery & Associés reported that, on a like-for-like basis, revenue increased **0.6%**, with the Champagne business recording higher sales volumes to customers, demonstrating the continued strength of the Group’s commercial momentum and the appeal of its strategic brands. The disposal of Heidsieck & Co Monopole resulted in consolidated revenue falling to €95.7 million, from €109.3 million in the first half of 2025\. This decrease represented an impact of €9.6 million, and to the reduction in interprofessional sales, which make no contribution to EBITDA, representing an impact of €4.5 million. - Reported revenue from the **Champagne** business amounted to **€83.4 million**. On a like-for-like basis, it increased by **4.4%** compared with the first half of 2025. - In a challenging market, revenue from **Provence and Camargue wines** increased by **1.7%**. - The **Portuguese** business delivered a mixed performance, with sales of Douro wines up **26.4%**, while Port wine sales declined. - **Sparkling Wines** sales maintained their momentum, with revenue up **31.1%**. This positive trend was seen across all of the Group’s sparkling wines produced in England, California and Camargue. - The decrease in the **Other** segment was mainly attributable to lower service revenue. The **Champagne Pommery & Greno** brand delivered strong momentum in the first half of 2026, with revenue increasing by **7.1%**. This performance reflects the strength of the brand, the quality of its commercial footprint and the positive reception of its premium cuvées in its main markets. Premium cuvées continued to account for a growing proportion of the brand’s revenue. ### Empson USA Adds Its First 5 French Wines URL: https://bevnews.net/empson-usa-adds-its-first-5-french-wines/ Last updated: 2026-07-17T02:12:33.000Z [Empson USA](https://www.empsonusa.com/?ref=bevnews.net) said it inroduced its first collection of family-owned French estates, further strengthening its position as a leading importer of the world’s finest wines. The new partnerships, including **Château Kirwan** (Margaux), **Château Malescasse** (Haut-Médoc), **Château Franc Mayne** (Saint-Émilion), **Maison de la Chapelle** (Burgundy), and **Champagne Gérin & Fils**, share the values that have long defined Empson USA’s portfolio: authenticity, exceptional terroir, and an unwavering commitment to quality. While Italy remains the cornerstone of Empson USA’s portfolio, with renowned producers including **Fuligni**, **Costanti**, **Jankara**, **Pietradolce**, **Ferghettina** and others, the company has steadily expanded its global reach over the years to include outstanding wineries from **Argentina, Chile, New Zealand**, and the **U.S.**. The addition of these distinguished French estates marks the next natural step in Empson USA’s evolution, reflecting its long-term vision of representing exceptional family-owned producers from the world’s greatest wine regions. The expansion reflects Empson USA’s confidence in the future of fine wine. At a time when the global wine industry continues to navigate changing consumer preferences and market dynamics, the company remains committed to investing in long-term partnerships with producers who share its belief that quality will continue to define the premium wine category for generations to come. “We are incredibly proud to welcome these exceptional wineries to the Empson USA family,” said **Tara Empson, CEO Empson USA**. “These partnerships are a symbol of change, and the expansion marks an important milestone in our company’s evolution. "I am honored to take this step, as it was my father’s dream as an avid lover of French wine and Pinot Noir. His wish was to one day showcase France alongside Italy, two countries that have long been pioneers of quality. I thank all the producers and my team for working together to accomplish this milestone and for having faith in the future of our shared vision.” ### Gloria Ferrer Marks 40 Years URL: https://bevnews.net/gloria-ferrer-marks-40-years/ Last updated: 2026-07-17T02:00:23.000Z [Gloria Ferrer](https://www.gloriaferrer.com/?ref=bevnews.net), Founded by José Ferrer as a tribute to his wife Gloria, is celebrating its 40th anniversary. Gloria Ferrer, the first sparkling wine estate in the Los Carneros AVA, helped establish California as a world-class region for traditional-method sparkling wine that reflects not only the style but region while continuing to shape the category’s future through innovation, sustainability, and an unwavering commitment to quality. “Gloria’s vision for this estate continues to inspire everything we do today,” says **Melanie Schafer,** General Manager. “While we proudly celebrate our first 40 years, our focus is firmly on the future. We are committed to leading the next generation of California sparkling wine through certified organic farming, sustainable practices, thoughtful innovation, exceptional hospitality, and an unwavering sense of place.” Following the recent certification of its estate vineyards as organic, Gloria Ferrer continues to invest in environmentally responsible viticulture, innovative winemaking, and immersive guest experiences that celebrate Sonoma Valley. From pushing the boundaries of sparkling wine to creating memorable experiences that connect guests to the estate, the winery remains committed to elevating California sparkling wine for generations to come. “Celebrating forty years is a testament to the vision, discipline, and commitment that helped shape an entire category,” said **Enore Ceola**, CEO of Freixenet Mionetto USA and EVP of North America, Henkell Freixenet. **Anniversary Weekend** Gloria Ferrer invites sparkling wine enthusiasts to join its 40th Anniversary Weekend, taking place July 31–August 2\. The three-day celebration begins with an exclusive retrospective wine dinner followed by a weekend festival featuring wine and culinary experiences, educational seminars, vineyard and winery tours, live entertainment, and opportunities for all to experience Gloria Ferrer. Two special products will be sold only at the Gloria Ferrer Winery: - **Limited-Edition 40th Anniversary Sparkling Wine** Debuting this August, and inspired by the winery’s first reserve wine, Royal Cuvée, this special bottling reimagines the original blend by placing Chardonnay at the forefront. Sourced entirely from the estate’s Carneros vineyards and crafted using the traditional méthode champenoise, the anniversary cuvée offers layers of vanilla, toasted hazelnut, ripe pear, and vibrant mineral acidity SRP: $110. - **Gloria Ferrer and RIEDEL** Gloria Ferrer partnered with RIEDEL to bring back the iconic “Gloria’s Glass,” also known as the “floupe,” a design originally created as a tribute to Gloria Ferrer’s personal glassware collection. The glass, manufactured by RIEDEL Austria is a handcrafted, mouth-blown piece based on Gloria Ferrer’s original design. Available starting August, the Gloria Ferrer × RIEDEL glass will be sold exclusively at the Gloria Ferrer winery. ### Colorado Assn. for Viticulture & Enology Launches Nationwide Search for Next Executive Director URL: https://bevnews.net/colorado-assn-for-viticulture-enology-launches-nationwide-search-for-next-executive-director/ Last updated: 2026-07-17T01:44:53.000Z Colorado Association for Viticulture & Enology (CAVE) has officially launched a nationwide search for its next Executive Director, seeking an experienced and visionary leader to guide Colorado’s wine industry into its next chapter. Executive Director **Cassidee Shull** announced that she will conclude her nearly 15 years of service with the organization on October 31, 2026\. Shull will continue serving through the transition to ensure continuity of leadership and support the successful onboarding of CAVE’s next Executive Director. The Executive Director will lead CAVE’s statewide initiatives, including industry education, legislative advocacy, marketing and tourism promotion, member services, research partnerships, and the organization’s nationally recognized programs and events, including VinCO and Colorado Mountain Winefest. For the complete position description and application instructions, [**click here**](https://www.winecolorado.org/about/employment-opportunities/?ref=bevnews.net) to view CAVE’s Employment Opportunities. ### WSWA Lists State Legislative Gains URL: https://bevnews.net/wswa-lists-state-legislative-gains/ Last updated: 2026-07-17T01:37:52.000Z **Wine & Spirits Wholesalers of America** in a mid-year review tallied its legislative work in the states. **Alcohol Shipping –** Fewer shipping bills were introduced and none have been enacted thus far. With most statees permitting wine DTC, Missourii, New Hampshire and New Jersey introduced bills to increase wine shipping limits per customer; only New Jersey's remain pending. No standalone common carrier reporting bills were introduced this year. WSWA strongly supports such bills. **Manfacturer Sales –** This year there was an increased focus on new sales privileges for producers. with increases across all manufacturer sales categories following a dip in 2025: 26 on-site sales bills in 10 states; 9 self-distribution bills in seven states, and 13 satellite location bills in eight states. Five bills were enacted: New Jersey and Virginia authorized certain producers to sell their own products for on-premise consumption, while New Hampshire allowed wineries to self-distribute their own products to other wineries. Colorado now allows distillers to operate up to two sales rooms, and Oklahoma expanded distiller satellite privileges from one additional same-county location to two additional locations statewide. Five bills were enacted: New Jersey and Virginia authorized certain producers to sell their own products for on-premise consumption, while New Hampshire allowed wineries to self-distribute their own products to other wineries. Colorado now allows distillers to operate up to two sales rooms, and Oklahoma expanded distiller satellite privileges from one additional same-county location to two additional locations statewide. ### Why 11-11 Winery's Sales Are Up URL: https://bevnews.net/why-11-11-winerys-sales-are-up/ Last updated: 2026-07-17T01:19:09.000Z **Ellie Anest**, the co-founder and CEO of **Eleven Eleven Winery,** is having a good year. In an "expert editorial" in Wine Industry Advisor she ticks off the numbers: - More than half of everyone who walks through doors joins the wine club. - First time visitors are up 61% year-over-year. - Average order value is up 31%. - Club member purchases are up 117%. Those are plainly the metrics of a successful winery. She believes they are not the metrics of an industry in freefall, (We agree, but no one says the wine industry is in freefall; but it is in deep trouble.) However, you can still be successful even if your industry is doing very poorly. "The customers are still here," she says. We agree. At least part of the wine industry's problem is simple: There are a lot more wineries than there were 10 or 20 years ago, and a lot more land devoted to winegrapes. The production number speak for themselves: in 2024, California produced 78% of all wine produced in the U.S. Ten years earlier it was 84%. Twenty years earlier, in 2004, California was responsible for producing 90% of all U.S. wine. In 2004, total U.S. wine production was 646,942,412\. Total it's 647,701,604 gallons, a 759,192 gallon, or 0.1%, increase. In 2024, there were about 11,450 wineries in the U.S. Back in 2004 there were just 4,700 domestic wineries. In other words, for every U.S. winery in 2004 there are now 2.54 wineries today. In that sort of enviornment, a winemaker has to be clever to get customers. What is Eleven Eleven doing? "We do things differently," she says. - "We pickup the phone." - Most guests receive a handwritten note after their visit. - "Our team will tell you they work *with* me, not *for* me," Anest says, adding, "and guests feel that the moment they arrive. - "We’ve hosted sound bath tastings, wellness salons, and private dinners. - "We’ve taken the winery to our members in Chicago, Dallas, New York, and Santa Fe. - "This year, we’re bringing a sold-out group on a cruise through Greece and Turkey. None of this is in the traditional Napa playbook. All of it is working," Anest says. Her philosophy, she says, is that alot of customers aren't "looking for a lesson. They’re looking for a place to belong. That’s not a trend. That’s a human constant — and it’s the most hopeful thing I know about this industry’s future." The 70% of millennial and Gen Z consumers who rely on subscription purchasing aren't rejecting wine, Anest says. They're rejecting friction. ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-30/ Last updated: 2026-07-16T10:00:38.000Z ***Good Morning and Happy Thursday. It's July 16, 2026.*** ## [Graham's Russian Sanctions Bill Would Give Trump New Tariff Powers](https://bevnews.net/grahams-russian-sanctions-bill-would-give-trump-new-tariff-powers/) For the first time, Congress would authorize the use of tariffs as a geopolitical weapon under sweeping legislation aimed at squeezing's Russia's war economy that targets the top five buyers of Russian oil and gas that was introduced Monday in the Senate. Twelve Senators of both parties called it the defining legislative legacy of the late Sen. Lindsay Graham (R-SC), who died suddenly Saturday night after returning from a diplomatic trip to Kyiv, Ukraine, where he met with Ukrainian President V ## [](https://bevnews.net/costco-sold-more-plants-with-glassy-winged-sharpshooter-pests/) ## [Costco Sold More Plants With Glassy-Winged Sharpshooter Pests](https://bevnews.net/costco-sold-more-plants-with-glassy-winged-sharpshooter-pests/) Costco is warning California customers who recently bought desert willow plants that the glassy winged sharpshooter may be living on them. The invasive insect can “cause major damage to the environment and the economy,” particularly the state’s $73-billion wine industry. The desert willow is a small tree or shrup with trumpet-shaped flowers that bloom in pink, lavender and white. The glassy-winged sharpshooter feeds on plant fluids and can spread a bacterium that can cause Pierce's disease. ## [Kroger Launches In-Store Wine Shops](https://bevnews.net/kroger-launches-in-store-wine-shops/) Kroger Co. is launching in-store Wine Shops at 14 of its stores in its Cincinnati/Dayton Division. Customer response will determine whether the concept will expand to other regions. The shops will be different from wine departments currently in some stores in that they will sell wines from “acclaimed and emerging producers” and will include tasting bars staffed by trained in-store wine stewards. The Wine Shop will carry a selection of more than 130 wines, many of which will be imported. ## [Yellowstone Bourbon Unveils 2026 Bourbon Finished in Ruby and Tawny Port Casks](https://bevnews.net/yellowstone-bourbon-unveils-2026-bourbon-finished-in-ruby-and-tawny-port-casks/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/07/Yellowstone.jpg)](https://bevnews.net/yellowstone-bourbon-unveils-2026-bourbon-finished-in-ruby-and-tawny-port-casks/) Yellowstone Bourbon announced the release of Yellowstone Limited Edition 2026, the 11th expression in its annual Limited Edition series. Crafted by Master Distiller Stephen Beam, this year's highly anticipated release is a blend of 7- and 14-year-old Kentucky straight bourbons finished separately in Ruby and Tawny Port casks before being married and bottled at 101 proof. How It's Made: Inspired by the Grand Canyon of Yellowstone National Park, this year's expression reflects the contrast. ## [Joel Gott Wines Introduces Sauvy B, a Sauvignon Blanc Spritz with Electrolytes](https://bevnews.net/joel-gott-wines-introduces-sauvy-b-a-sauvignon-blanc-spritz-with-electrolytes/) Joel Gott Wines launched Sauvy B, a new Sauvignon Blanc spritz with electrolytes that brings together wine, spritz culture and functional refreshment in one easy, ready-to-enjoy can. ## [Frank Family Vineyards Removes 70,000 Pounds of Plastic from World’s Waters](https://bevnews.net/frank-family-vineyards-removes-70-000-pounds-of-plastic-from-worlds-waters/) Frank Family Vineyards said its “Frank for a Cause” 2024-2026 charitable giving campaign partnership with 4ocean has helped remove 70,000 pounds of trash and plastic from oceans, rivers and coastlines worldwide. 4ocean is a leader in the global clean ocean movement, dedicated to ending the ocean plastic crisis. Since its founding in 2017, the organization has recovered more than 50 million pounds of plastic waste and other man-made debris through its large-scale cleanup operations. ## [Wine Institute's Co-Lab to Feature Leading Creator Marketer, Strategists](https://bevnews.net/wine-institutes-co-lab-to-feature-leading-creator-marketer-strategists/) Wine Institute’s Share Wine Co-Lab will host a four-part online Summer Office Hours series to help wineries respond to shifting consumer preferences and strengthen connections with a new generation of legal drinking age (LDA) wine consumers. Expert-led sessions are paired with interactive workshops, giving participants practical strategies for influencer marketing, digital content, consumer engagement and business growth. The series is free and open to all wine industry professionals. ## [What I'm Reading --](https://bevnews.net/what-im-reading-20/) ***Thanks for Reading. I'll be back tomorrow. – Joel*** ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-20/ Last updated: 2026-07-16T08:29:46.000Z ## [Are Traditional Wine Clubs Outdated?](https://www.wineenthusiast.com/culture/industry-news/wine-club-fatigue/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=a6659f7ba8-EMAIL%5FCAMPAIGN%5F2026%5F07%5F15%5F09%5F44&utm%5Fmedium=email&utm%5Fterm=0%5F-a6659f7ba8-64817897) Direct-to-consumer wine club growth slowed to 2% in 2024, down from 11% in 2018\. 58% of consumers paused at least one recurring subscription service in the past year. (Wine Enthusiast) ## [Best Black Winemaker: How Nicole Camp Turned Backyard Pears Into An Award-Winning Business](https://seattlemedium.com/nicole-camp-best-of-black-winemaker/?ref=bevnews.net) Nicole Camp never expected a backyard full of pears to change the course of her life. But what began as an experiment with homemade pear wine has grown into LaShellé Wines, one of Washington state’s most respected Black-owned boutique wineries. (Seattle Medium) ### Yellowstone Bourbon Unveils 2026 Bourbon Finished in Ruby and Tawny Port Casks URL: https://bevnews.net/yellowstone-bourbon-unveils-2026-bourbon-finished-in-ruby-and-tawny-port-casks/ Last updated: 2026-07-16T08:22:21.000Z [Yellowstone Bourbon](https://message.prnewswire.com/ls/click?upn=u001.8CiUkFrLGqa7ynIpBWoM0v7EmeVPMGXDVN-2B7-2BRaQiLq7kUvVaLkXbTmmxlqtrncTmVvuGzRlDBmzxCipedHAwKQURmTbiKhuyGuCFI335BJr7LC1s7NYF-2BanCN0vGwYUV0UW6pXpeHML6arlLQkB0xdovBSnwlf2aND2gQ1V54c5Tun48NPNkMwjmlQlzxNDPlrd%5FlWIM2rdBAO4SBH9pLlrJN9jK9mrelk4Ja1TrTncw185ZbddT7H5C04pmkFdAei-2F-2FZh6iCwGN6QL-2FAG7ELDk8NSYvKIzf5DARSIjLZyl4vCHVBFVxKksfWWYgBuqS3R10kZuZ0JdJDKKQiqzTzzdAr5sW8fNCsYF6mQkR1p22LEu5QgennerzkoIXOB4sqKZJWqQpyzUEWVqpKuyPRHAK9f6g383Xqxxe4PZ7PuCNNPpK0QRpicem3gTZbfDI5f1aUC9WWEV6M6UAqmycapfwD1VgP-2BcMYxoRZ8NAx0cO-2FfotI7tz2gXxYHtKz86kZj7U4vg3Dd9P08hBqYh1ne8RdQWVD-2BMSDUXd5a95cKy4vdI-3D&ref=bevnews.net) announced the release of **Yellowstone Limited Edition 2026**, the 11th expression in its annual Limited Edition series. Crafted by Master Distiller **Stephen Beam**, this year's highly anticipated release is a blend of 7- and 14-year-old Kentucky straight bourbons finished separately in Ruby and Tawny Port casks before being married and bottled at 101 proof. **How It's Made:** Inspired by the Grand Canyon of the Yellowstone National Park, this year's expression reflects the contrast between light and shadow that defines one of the park's most iconic landscapes. The opposing elements guided Beam to finish the bourbons separately – in Ruby Port to evoke the brilliant flare of the canyon's sunset and Tawny Port to reflect the deep shadow of the valley floor - before bringing them together into a single expression. "Every Yellowstone bottle is inspired by the park, and this year I kept coming back to the Grand Canyon of the Yellowstone National Park," said Beam. "The way the sunlight moves across the canyon transforms what you see from moment to moment. Using Ruby and Tawny Port casks allowed me to capture that contrast and translate it into a bourbon that feels dynamic and complete." **On the Nose and Palate:** The nose opens with charred oak, blackberry, and plum, with a thread of piloncillo. On the palate, a velvety texture carries caramelized sugar and dark fruit before giving way to dark chocolate. The finish lingers with dark chocolate, roasted nuts, and a hint of clove. **Availability:** Yellowstone Limited Edition 2026 (SRP $99) is currently available for purchase at the Limestone Branch Distillery Visitor's Center and will be available at select retailers nationwide starting in August. ### Joel Gott Wines Introduces Sauvy B, a Sauvignon Blanc Spritz with Electrolytes URL: https://bevnews.net/joel-gott-wines-introduces-sauvy-b-a-sauvignon-blanc-spritz-with-electrolytes/ Last updated: 2026-07-16T08:13:19.000Z [Joel Gott Wines](https://message.prnewswire.com/ls/click?upn=u001.8CiUkFrLGqa7ynIpBWoM0v7EmeVPMGXDVN-2B7-2BRaQiLq7kUvVaLkXbTmmxlqtrncTzQlwSq7lDJFg-2FjdcqsDrNf1kMNGxj1WoEGPwk7mHDRGv8I40rL3mHTvCemORKslzzQHwqSNahK3qXTTEI3h0Zyv6xqWWyp10IShTWwEIndk5Wb0cmKVG2zDXNhVwxNSZNwh8%5FlWIM2rdBAO4SBH9pLlrJN9jK9mrelk4Ja1TrTncw185ZbddT7H5C04pmkFdAei-2F-2FeO65QhP24x9VZIo0vSAl5s-2BXAPIORQUZEg7tt6SLjRbJkrFxy80SQb2VNcUpbROC1Fs-2BVIy2vMZ02hNMEgZLVIya9shUqle38gF4gT7yY-2FQuApRzOT17hqcTilLsVTdXYB3pEFsBj6i80-2B6TN-2Fq4bRxZQ1WYHaefE7crTVaQ7GIrO2dFpxQpykAqbEst8rPfOH8zHFcdBiXNTjAE6j4VnTxcykYamyA0LxjfWlHqpiYu-2FuF3IELns-2Fnoazd2UlCyVgX82bofKkOHHqKf5G55DRlJJ00r-2FmhBiuBn-2FD09T2c-3D&ref=bevnews.net) launched [Sauvy B](https://message.prnewswire.com/ls/click?upn=u001.8CiUkFrLGqa7ynIpBWoM0v7EmeVPMGXDVN-2B7-2BRaQiLq7kUvVaLkXbTmmxlqtrncTzQlwSq7lDJFg-2FjdcqsDrNZgs9nOwNWUoBckzntA9Q4A8CbDiOHnT27wxrdwXgXppgwhP2NIx4fzaA8bPHVWaA2jDth33q7JCk-2BF9AegxSkM-3D-uqJ%5FlWIM2rdBAO4SBH9pLlrJN9jK9mrelk4Ja1TrTncw185ZbddT7H5C04pmkFdAei-2F-2FeO65QhP24x9VZIo0vSAl5s-2BXAPIORQUZEg7tt6SLjRbJkrFxy80SQb2VNcUpbROC1Fs-2BVIy2vMZ02hNMEgZLVIya9shUqle38gF4gT7yY-2FQuApRzOT17hqcTilLsVTdXYB3pEFsBj6i80-2B6TN-2Fq4baV-2FoLMB766DroGJIMFyP4bVwD-2BxsYZsqO5CbVFvOblLDgghWuYhm2zSbdPYFaJMhlGgrr5RmXjmHsYXlRf9Qu3QGVXztqqwhs-2FIm-2Byx18LnAZVwRtkXLSNNLEOrmbc3-2FemLfZXH3CIsqyU6fSmVDZw-3D&ref=bevnews.net), a new Sauvignon Blanc spritz with electrolytes that brings together wine, spritz culture and functional refreshment in one easy, ready-to-enjoy can. **How It's Made:**Sauvy B is made with California Sauvignon Blanc, sparkling water, electrolytes and bright citrus flavors, creating a gluten-free, crisp, lightly sparkling drink designed for social moments that don't need overthinking. **What They're Saying**: "We saw an opportunity to bring together everything people are looking for right now: great flavor, convenience and a fresh take on Sauvignon Blanc," said **Joel Gott**, founder of Joel Gott Wines. "Sauvy B is easy to enjoy, easy to bring along and made for the moments that naturally bring people together." **Availability:** Available in Lime and Grapefruit, each 12oz can contains approximately 100 calories, 4.5% ABV and is said to deliver a lighter, more refreshing low-calorie alternative to traditional wine and many ready-to-drink alcoholic beverages. ### Graham's Russian Sanctions Bill Would Give Trump New Tariff Powers URL: https://bevnews.net/grahams-russian-sanctions-bill-would-give-trump-new-tariff-powers/ Last updated: 2026-07-16T08:07:53.000Z For the first time, Congress would authorize the use of tariffs as a geopolitical weapon under sweeping legislation aimed at squeezing's Russia's war economy that targets the top five buyers of Russian oil and gas that was introduced Monday in the Senate. Twelve Senators of both parties called it the defining legislative legacy of the late Sen. Lindsay Graham (R-SC), who died suddenly Saturday night after returning from a diplomatic trip to Kyiv, Ukraine, where he met with Ukrainian President Volodymyr Zelenskyy and toured a military drone factory. In addition to tariffs, the bill requires sanctions within 30 days of enactment against Russian President Vladimir Putin, senior political and military leaders, state-owned enterprises, financial institutions, energy projects, oligarchs, and foreign companies supporting Russia's defense industrial base. The proposal faces opposition in the House. Rep. Gregory Meeks (D-NY), the top Democrat on foreign policy, said the measure grants Trump excessive tariff authority, rather than mandating automatic sanctions against Russia. "This is not so much a sanctions bill as it is a massive backdoor authority for President Trump to impose more tariffs, including on our European allies," Meeks said. ### Trump Task Force Finds More Than $1B in Alleged Trade Fraud In a related story, the Trump Administration said its trade fraud crackdown has aready reecovered more than $1 billion less than a year after it launched a task force focused on trade enforcement. ### Costco Sold More Plants With Glassy-Winged Sharpshooter Pests URL: https://bevnews.net/costco-sold-more-plants-with-glassy-winged-sharpshooter-pests/ Last updated: 2026-07-16T06:13:22.000Z Costco is warning California customers who recently bought desert willow plants that the glassy winged sharpshooter may be living on them. The invasive insect can “cause major damage to the environment and the economy,” particularly the state’s $73-billion wine industry. The desert willow is a small tree or shrup with trumpet-shaped flowers that bloom in pink, lavender and white. The glassy-winged sharpshooter feeds on plant fluids and can spread a bacterium that can cause Pierce's disease, which is fatal to gravevines and has previously threatened California vineyards. ### Kroger Launches In-Store Wine Shops URL: https://bevnews.net/kroger-launches-in-store-wine-shops/ Last updated: 2026-07-16T05:58:43.000Z Kroger Co. is launching in-store Wine Shops at 14 of its stores in its Cincinnati/Dayton Division. Customer response will determine whether the concept will expand to other regions. The shops will be different from wine departments currently in some stores in that they will sell wines from “acclaimed and emerging producers” and will include tasting bars staffed by trained in-store wine stewards. The Wine Shop will carry a selection of more than 130 wines, many of which will be imported from regions such as Burgundy, Bordeaux, Chablis and Sancerre in France as well as Sicily and Northern Italy. “Customers will notice a more curated shopping experience featuring expanded premium and imported selections, improved navigation by varietal and region, and wine-pairing inspiration throughout the department,” the grocer said in a statement. ### Frank Family Vineyards Removes 70,000 Pounds of Plastic from World’s Waters URL: https://bevnews.net/frank-family-vineyards-removes-70-000-pounds-of-plastic-from-worlds-waters/ Last updated: 2026-07-16T00:44:53.000Z [Frank Family Vineyards](https://www.frankfamilyvineyards.com/?ref=bevnews.net) said its “Frank for a Cause” 2024-2026 charitable giving campaign partnership with 4ocean has helped remove 70,000 pounds of trash and plastic from oceans, rivers and coastlines worldwide. 4ocean is a leader in the global clean ocean movement, dedicated to ending the ocean plastic crisis. Since its founding in 2017, the organization has recovered more than 50 million pounds of plastic waste and other man-made debris through its large-scale cleanup operations. Through sales of Frank Family wines and exclusive 4ocean “Frank for a Cause” packages, the winery’s support over the past two years has helped fund the cleanup of 114 beaches, rivers and coastlines worldwide and sustain the employment of 44 full-time boat captains and crew members dedicated to ongoing cleanup operations. The initiative reflects Frank Family Vineyards’ long-standing commitment to sustainability and environmental stewardship. “We were truly touched by the support we felt in every community we visited over the last two years. People showed up with such generosity, enthusiasm and a genuine desire to make a difference. That’s exactly why Leslie and I founded the Frank for a Cause program nearly 10 years ago, to create opportunities for people to come together around something bigger than themselves,” said Frank Family Vineyards Founder Rich Frank. ### Wine Institute's Co-Lab to Feature Leading Creator Marketer, Strategists URL: https://bevnews.net/wine-institutes-co-lab-to-feature-leading-creator-marketer-strategists/ Last updated: 2026-07-15T23:11:31.000Z **Wine Institute**’s Share Wine Co-Lab will host a four-part online Summer Office Hours series to help wineries respond to shifting consumer preferences and strengthen connections with a new generation of legal drinking age (LDA) wine consumers. Expert-led sessions are paired with interactive workshops, giving participants practical strategies for influencer marketing, digital content, consumer engagement and business growth. The series is free and open to all wine industry professionals. ![](https://win-advisor-media-library.s3.us-west-1.amazonaws.com/wp-content/uploads/2026/07/14143049/Isis-Daniel.jpg) **Thursday, July 16 | 11 a.m.–12 p.m. PT** **Influencer Marketing Bootcamp with Isis Daniel, The Millennial Somm**. Erica is one of wine’s most influential TikTok creators, on influencer partnerships and authentic digital content. Register [here](https://wineinstitute.zoom.us/meeting/register/gkpdLlMvT66ahS1IDT3OCA?ref=bevnews.net). **Thursday, July 30 | 11 a.m.–12 p.m. PT** **Interactive Influencer Marketing Workshop** *Participants will learn to put strategies from the July 16 session into practice.* Register [here](https://wineinstitute.zoom.us/meeting/register/SYoVa9l%5FRj2%5FC2GAfQvPDQ?ref=bevnews.net). ![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/07/image.png) **Wednesday, August 19 | 11 a.m.–12 p.m. PT** **What’s Driving Growth in Today’s Beverage Market with Erica Duecy, Founder of Business of Drinks.** Erica is a leading a leading beverage industry digital and content strategist, on the trends driving growth in today’s beverage market. Register [here](https://wineinstitute.zoom.us/meeting/register/-GMQip5SR1q0PSjwoH5MRQ?ref=bevnews.net). **Wednesday, September 2 | 11 a.m.–12 p.m. PT** **Interactive Beverage Strategy Workshop** *Participants will learn to put strategies from the August 19 session into practice.* Register [here](https://wineinstitute.zoom.us/meeting/register/WnT6jtd1RiC1uEYm242QJg?ref=bevnews.net). All sessions take place online via Zoom. Register at the newly redesigned Share Wine Co-Lab website: [calwinexport.com/share-wine](http://www.calwinexport.com/share-wine?ref=bevnews.net). Not yet a Co-Lab member? Create a free account, explore on-demand webinars and resources, and register for upcoming sessions through the [Co-Lab’s Office Hours calendar of events](https://wineinstitute.org/news/share-wine-colab/?ref=bevnews.net#officehours). ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-28/ Last updated: 2026-07-15T10:00:37.000Z ## [Increased Gen Z Drinking Sustained, Boomers' Drinking Moderates](https://bevnews.net/increased-gen-z-drinking-sustained-boomers-drinking-moderates/) The drinking rate among Gen Z legal drinking age (LDA+) consumers across 15 key markets has stabilized at 74%. This rate, up from 66% three years ago, is now nearly identical to the total adult population drinking rate of 76%. That's according to IWSR’s twice-yearly Bevtrac survey of consumer behavior. I*n the US, the overall beverage alcohol participation rate remained unchanged at 70%. Participation among the Gen Z LDA+ population climbed slightly to 71% (up from 68% two years ago).* ## [Brown-Forman CEO Lawson Whiting to Retire](https://bevnews.net/brown-forman-ceo-lawson-whiting-to-retire/) Brown-Forman Corp. announced Lawson Whiting has decided to retire from his role as President and Chief Executive Officer, effective upon the appointment of a successor. The Brown-Forman Board of Directors has initiated a search pursuant to its succession process that will consider internal and external candidates. ## [Australia's Vintage Smallest in 25 Years](https://bevnews.net/australias-vintage-smallest-in-25-years/) The 2026 vintage was the smallest in over 25 years at 1.27 million tonnes, according to Wine Australia’s National Vintage Report 2026\. While adverse seasonal conditions affected production in several regions, the scale and pattern of the decline suggest that market factors were the primary driver. Four of the past five Australian vintages have been below the long-term average, with the five-year average (2021–2025) falling to 1.61 million tons – 84,000 tons below the 10-year average. This mar ## [Penn Wood Winery Assumes Management of Equivine Farm](https://bevnews.net/penn-wood-winery-assumes-management-of-equivine-farm/) Penn Woods Winery said it will take over the management of Equivine Farm, an historic horse farm, 13 acres of vineyards and a bookable country retreat with guest accommodations overlooking the farm’s rolling countryside, vineyards, and ponds in Chester County, Penn. Brian Dickerson, a viticulture specialist, decided to retire after a freeze wiped out blooms and in some cases grapevines throughout the mid-Atlantic. That left Equivine without someone to manage the vineyards. Penn Woods lost over ## [How Napa Valley Wineries Are Surviving](https://bevnews.net/how-napa-valley-wineries-are-surviving/) Fifty percent of Napa Valley wineries are losing mney, Wine Business Monthly noted. That means the other half are making some money, VinePair said, and set out to learn how they are surviving. Here's a precis of tips: ## [Pellenc Acqiores P&L, Tom Beard](https://bevnews.net/pellenc-acqiores-p-l-tom-beard/) Pellenc America industry leaders P&L Specialties and Tom Beard Co. are officially joining the Pellenc America family. This strategic alignment unifies three of the most trusted names in wine production technology, creating a single, comprehensive source for premium winery equipment. \* Pellenc America is a global winery and vineyard equipment company serving the full spectrum of wine production, from artisan wineries seeking high-end destemmers and sorters to very large operations. ## [What I'm Reading --](https://bevnews.net/what-im-reading-19/) ***Thanks for reading. I'll b back tomorrow. – Joel*** ### Increased Gen Z Drinking Sustained, Boomers' Drinking Moderates URL: https://bevnews.net/increased-gen-z-drinking-sustained-boomers-drinking-moderates/ Last updated: 2026-07-15T04:10:57.000Z The drinking rate among Gen Z legal drinking age (LDA+) consumers across 15 key markets has stabilized at 74%. This rate, up from 66% three years ago, is now nearly identical to the total adult population drinking rate of 76%. That's according to IWSR’s twice-yearly Bevtrac survey of consumer behavior. In the US, the overall beverage alcohol participation rate remained unchanged at 70%. Participation among the Gen Z LDA+ population climbed slightly to 71% (up from 68% two years ago). “The narrative that Gen Z is the generation of moderation is now conclusively debunked," IWSR President/Managing Director **Marten Lodewijks** said. "While Gen Z consumers are creating new patterns for engaging with beverage alcohol, the evidence demonstrates that Gen Z consumers enjoy drinking at roughly the same levels as the rest of society. "Boomers registered significant declines across all consumption metrics and now have the lowest drinking rate of any generation at just 71% (a decline of two percentage points compared to three years ago)," Lodewijks said. "Boomers also reported the smallest number of drinking occasions of any generational cohort and reported consuming the smallest number of drinks when they do drink (an average of 2.6 drinks per occasion)." “Boomer drinking has been tailing off for several years. This is typical for consumers as they reach their 60s and 70s. These latest Bevtrac results, however, show bigger-than-expected drops in Boomer drinking across all major metrics. If this trend continues, it may actually be the Boomers, not Gen Z, who deserve the title ‘generation of moderation.’ Millennials reported the highest beverage alcohol participation rate of any generation at 81%, while Gen X ranked second highest with an average of 77%. **Gen Z influence is reshaping the beverage alcohol industry** While its participation rate is normalising, Gen Z LDA+ drinking habits are distinct from previous generations. - More Gen Z LDA+ drinkers reported drinking cocktails in the past six months than any other generation (84%). - Gen Z LDA+ drinkers are the most likely to heed government health guidance on alcohol (49%). - Gen Z LDA+ drinkers were the most likely to report drinking beverage alcohol with five or more people on their last occasion (18%). Gen Z LDA+ currently accounts for 17% of the total drinking population. This figure is expected to grow as more reach legal drinking age and the participation rate holds steady in the mid-seventies percentage range. **Moderation is now firmly embedded in society** Actively choosing to drink slightly less has become the default position for the majority of drinkers in every market surveyed (the only exception was China which saw only moderate gains). Overall participation rates in beverage alcohol across all markets surveyed remain consistent (76% as opposed to 75% three years ago). Meaningful declines were registered in the frequency of occasions for drinking beverage alcohol and the amount consumed on each occasion (3.9 drinks per occasion, down from 4.4 drinks per occasion reported in 2024 and 2025). “This latest Bevtrac survey also reveals how moderation is taking place across all generations. The number of people drinking remains consistent, but the frequency with which we drink and the amount we drink per occasion is dropping," Lodewijks said. "This is almost certainly down in part to continued economic uncertainty, but there is growing evidence that where incomes are rising, beverage alcohol consumption does not keep pace. "The moderation trend increasingly appears to be driven by lifestyle choices, resulting in a structural, rather than cyclical, change.” he noted, adding: "These latest results suggest this behaviour has become a structural rather than a cyclical change as lifestyle choice and health reasons become more important for more consumers," Lodewijks said. **National market highlights** In the UK, the overall beverage alcohol participation rate was 82% (not significantly different from three years ago). Participation among the Gen Z LDA+ population rose to 76% (up from 66% three years ago). In India, the beverage alcohol participation rate among high income earners in urban populations was 77% (up substantially from 67% three years ago). Participation among Gen Z adults over 21 in the same demographic was 80% (up significantly from 60% three years ago). In China, the beverage alcohol participation rate among high income earners in urban populations age 18-64 was 89% (up from 86% three years ago). Participation among Gen Z adults age 18+ from the same demographic was 85% (unchanged from three years ago). **Commentary from Marten Lodewijks** ### Brown-Forman CEO Lawson Whiting to Retire URL: https://bevnews.net/brown-forman-ceo-lawson-whiting-to-retire/ Last updated: 2026-07-15T03:28:14.000Z **Brown-Forman Corp.** announced Lawson Whiting has decided to retire from his role as President and Chief Executive Officer, effective upon the appointment of a successor. The Brown-Forman Board of Directors has initiated a search pursuant to its succession process that will consider internal and external candidates. The process will be led by the Corporate Governance and Nominating Committee, which is chaired by Tracy Skeans. Whiting will remain available to serve in an advisory capacity for a period of time following the appointment of a successor to ensure business continuity and support a smooth handover. "Under Lawson’s leadership, **Jack Daniel's** extended its presence into new international markets and categories, **Woodford Reserve** grew into the world’s leading super-premium American whiskey, and our founding brand, **Old Forester**, tripled in volume and increased net sales six-fold over the last decade. Today, Brown-Forman’s portfolio is one of the most respected in the global spirits industry. The Board is deeply grateful for his leadership and his commitment to the people and brands of Brown-Forman.” said **Marshall B. Farrer**, Chairman of Brown-Forman. Farrer added, “We appreciate Lawson giving us ample notice of his decision to retire, as it allows the Board the opportunity to conduct a robust review of both internal and external talent. "Lawson will continue to advance our strategic and operational priorities, including expanding our geographic footprint, building brands that resonate with consumers, and enhancing operational efficiency, while the Board conducts the succession process.” “It has been the privilege of a lifetime to lead Brown-Forman,” Whiting said. “From my earliest days with the company to my time as CEO, my tenure has been defined by the extraordinary people I have worked alongside. We are entering this transition from a position of strength. Brown-Forman has principled leadership, a foundation of iconic brands, and a global team with immense depth and talent. I have every confidence that the succession process will surface the right leader for Brown-Forman’s next generation of growth, and I look forward to supporting a seamless handoff that ensures our momentum never wavers.” **Wolf Pen Branch**, which represents a controlling interest in Brown-Forman said, “We appreciate Lawson’s leadership and three decades of dedicated service to Brown-Forman. We are confident in the competitive position and financial strength of the business and in the Board's process underway to identify the next CEO to capitalize on growth opportunities for Brown-Forman.” ### Australia's Vintage Smallest in 25 Years URL: https://bevnews.net/australias-vintage-smallest-in-25-years/ Last updated: 2026-07-15T02:11:56.000Z The 2026 vintage was the smallest in over 25 years at 1.27 million tonnes, according to Wine Australia’s *National Vintage Report 2026.* While adverse seasonal conditions affected production in several regions, the scale and pattern of the decline suggest that market factors were the primary driver. Four of the past five Australian vintages have been below the long-term average, with the five-year average (2021–2025) falling to 1.61 million tons – 84,000 tons below the 10-year average. This market bulletin looks at how the composition of the Australian winegrape crush in 2026 reflects changing conditions and examines the impact on grape prices. ### Penn Wood Winery Assumes Management of Equivine Farm URL: https://bevnews.net/penn-wood-winery-assumes-management-of-equivine-farm/ Last updated: 2026-07-15T02:01:10.000Z **Penn Woods Winery** said it will take over the management of [**Equivine Farm**](https://equivinefarm.godaddysites.com/?utm%5Fsource=substack&utm%5Fmedium=email), an historic horse farm, 13 acres of vineyards and a [**bookable country retreat with guest accommodations**](https://vrbo.onelink.me/ItNz/v8jjof6d?ref=bevnews.net) overlooking the farm’s rolling countryside, vineyards, and ponds in Chester County, Penn. **Brian Dickerson**, a viticulture specialist, decided to retire after a freeze wiped out blooms and in some cases grapevines throughout the mid-Atlantic. That left Equivine without someone to manage the vineyards. Penn Woods lost over 70% of its crop during the April 2026 freeze, including entire varietals including Cabernet Franc, Viognier, Sauvignon Blanc & Moscato Canelli. Equivine avoided the worst of the freeze and is expected to produce between 15 and 20 tones of grapes this harvest. “Because we know (Penn Woods) won’t produce a full crop in the coming years, we can redirect our labor, energy, and financial resources to acreage that will. Instead of simply cutting back, we’re investing in acres that are producing grapes and preserving vineyards that might otherwise be lost,” **Davide Creato**, the Penns Woods winemaker and vineyard manager, The decision to assume management of Equivine's vineyards "reflects Penns Woods Winery’s longstanding belief that the future of Pennsylvania wine depends on protecting and cultivating high-quality vineyard sites throughout the region." "When I saw the site, for me it was a no-brainer, I had to take it on. Rather than see productive vineyard land disappear, we chose to invest in it and preserve it for the future. “ Creato said. ### How Napa Valley Wineries Are Surviving URL: https://bevnews.net/how-napa-valley-wineries-are-surviving/ Last updated: 2026-07-15T01:23:03.000Z Fifty percent of Napa Valley wineries are losing mney, Wine Business Monthly noted. That means the other half are making some money, VinePair said, and set out to learn how they are survivng. Here's a \[recos pf tips:: - Napa Valley winemaking consultant who also owns his own wine brand opened a bottle shop/tasting room in downtown Napa. Growth jumped 66.45% last year, a result of foot traffic, return visitors (ofter weekend commuters from the Bay Area) and customers flowing in during city events and festivals. - Domaine Carneros said tasting room bookings jumped 7%, thanks to a menu of high-low moments, such as bubbles with chicken nuggets. - The personal touch: Chateau Montelena president/winemaker Matt Crafton spends time with club members, not just in California but on a nine-day tour of Iceland or the Amazon rainforest. - Members are choosing one tasting room over another based on being told a family story, staff who remember their name, and cutomers' preferences and proclivities. "When you own the relationship with your guest, you own the narrative," one winey exec says. - Another hosts member-only gatherings. - Watching cash. One winery created a cost-cutting committeee and each department tracks and reports on their success in costs. ### Pellenc Acqiores P&L, Tom Beard URL: https://bevnews.net/pellenc-acqiores-p-l-tom-beard/ Last updated: 2026-07-15T00:28:44.000Z Pellenc America industry leaders P&L Specialties and Tom Beard Co. are officially joining the Pellenc America family. This strategic alignment unifies three of the most trusted names in wine production technology, creating a single, comprehensive source for premium winery equipment. - **Pellenc America** is a global winery and vineyard equipment company serving the full spectrum of wine production, from artisan wineries seeking high-end destemmers and sorters to very large operations requiring 100+ T/hour destemmers and 600 HL presses — with automation solutions that can support a fully automated winery operation. - **P&L Specialties**, based in Santa Rosa, California, designs, fabricates and installs high-performance, customized crush pad equipment and systems. - **Tom Beard Co.** is the premier name in automated, water-saving wine barrel washing and automated ½-ton bin sanitation systems. ### What I'm Reading -- URL: https://bevnews.net/what-im-reading-19/ Last updated: 2026-07-15T03:19:03.000Z ## [What to Know About Cyclospora](https://www.sfchronicle.com/health/article/lettuce-cyclospora-diarrhea-outbreak-taco-bell-22344817.php?sid=62705f37b65b2dfb8a01cb9e&ss=A&st%5Frid=a9bc61ce-7561-4926-b264-64e5273d694f&utm%5Fsource=newsletter&utm%5Fmedium=email&utm%5Fterm=briefing&utm%5Fcampaign=sfcn%20%7C%20bay%20briefing) A good wrap-up of what is known now. Michigan, alone, says it has more than 3,000 active cases, a number that far exceeds th Center for Disease Co say it has officially recorded for the entire name. A good wrapup on the subject. (San Francisco Chronicle) ## [Half of All Napa Vineyards Lost Money Last Year. How Are the Other Wineries Surviving?](https://vinepair.com/articles/half-of-napa-vineyards-lost-money-what-happened-to-other-half/?utm%5Fsource=Afternoon+Brief&utm%5Fcampaign=c3a9fab3bf-EMAIL%5FCAMPAIGN%5F2026%5F07%5F14&utm%5Fmedium=email&utm%5Fterm=0%5F778166e558-61a3d5aaee-64817897) According to a Wine Business Monthly survey 50% of Napa Valley wineries are losing money. That means the other 50% are making it. How are they doing it? (VinePair) ## [How 4 generations built one of New Zealand's last great family wineries](https://sm1.multibriefs.com/t/gcH1AAebaBPXBBCeQZRFtGPZvEWnaEKwYOVFiaaaaDGmBVFM3M6aa?p=iZmpsn~258wfazjiswkrhmji.Ysi~amp;h=ahexkv~2504Xirra0osjpera.gkq~amp;h=s~amp;t=&ref=bevnews.net) When 20-year-old Croatian immigrant Josip Babich filled his first oak barrel of wine by hand in New Zealand in 1916, building an internationally renowned wine company wasn’t the first thing in his mind. He was simply trying to make a living. More than a century later, the family business he founded exports to more than 60 countries and has become one of New Zealand’s largest family-owned wineries ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-29/ Last updated: 2026-07-14T10:00:26.000Z ***Good Morning and Happy Tuesday, July 14, 2026.*** ## [Quality Brands Transitions to Total Alcohol, Adds 4 States from RNDC](https://bevnews.net/quality-brands-transitions-to-total-alcohol-adds-4-states-from-rndc/) Quality Brands, a major Anheuser-Busch distributor headquarters in Omaha, said it closed on its previously announced acquisition of four states from Republic National Distributing Co. The company said Dave Young accepted the role of President of Quality Brands Wine & Spirits, where he will lead the division through future growth initiatives across the Plains States. Young brings extensive experience across beverage distribution, commercial strategy, supplier development, and sales leadership. H ## [Total Bev/Al Sales Jump 20% Ahead of July 4; 4-Week Results Lag Year-Earlier](https://bevnews.net/total-bev-al-sales-jump-20-ahead-of-july-4-4-week-results-lag-year-earlier/) Total Alcohol dollar sales in the week ended July 4 climbed to $2.6 billionB, up +19.9% from the week ending June 27, NIQ reports. The increase likely reflects holiday-related purchasing ahead of Independence Day, while summer social occasions and FIFA World Cup viewing continuedd to support category demand. Meanwhile. Total Alcohol results for the four weeks ended July 4 continued to disappoint. Dollar sales reached $9.3 billion, down 3% vs a year earlier, while case volume totaled 183.6millio ## [DISCUS, Wine Institute Challenge Oregon Recycling Law](https://bevnews.net/discus-wine-institute-challenge-oregon-recycling-law/) One of the most popular theories among progressive interests is that the producers of products should bear whatever cost is incurred to clean up after them. So, when Oregon's recycling program needed modernization, the Oregon legislature came up with a scheme to shift the cost of waste management and recycling from local governments to the producers of packaging, paper producers and food service ware. The mechanism for this is fairly straight forward: Make the producers pay a fee based on the w ## [Where the Bar Money Went](https://bevnews.net/where-the-bar-money-went/) If you're wondering why sales for alcoholic beverages seem weaker his year than last, the Democrats on the Joint Economic Committee offer an answer: "Americans have now paid $56.4 billion more for gas since start of Iran War." Money spent of gas is money not spent on something else – and that "something else" includes alcohol. "Since the war began on Feb. 28, Americans have paid a total of $56.4 billion more, or $477 more per household, on the gas they need to commute to work, run errands, pic ***Thanks for reading. I'll be back tomorrow. – Joel*** --- ## --- ### Quality Brands Transitions to Total Alcohol, Adds 4 States from RNDC URL: https://bevnews.net/quality-brands-transitions-to-total-alcohol-adds-4-states-from-rndc/ Last updated: 2026-07-14T01:47:18.000Z **Quality Brands**, a major **Anheuser-Busch** distributor headquarters in Omaha, said it closed on its previously announced acquisition of four states from **Republic National Distributing Co.** The company said **Dave Young** accepted the role of President of **Quality Brands Wine & Spirits**, where he will lead the division through future growth initiatives across the Plains States. Young brings extensive experience across beverage distribution, commercial strategy, supplier development, and sales leadership. He is recognized for building high-performing teams, driving disciplined execution, and creating long-term growth through strong partnerships and operational excellence. In addition, **Eric Malone** has agreed to join Quality Brands as VP-Sales. Malone brings a proven track record of success and has established strong relationships across customers, suppliers, and the beverage industry. His experience leading teams, executing in the market, and building growth-oriented sales teams will support Quality Brands’ continued expansion across the Plains States. The company estimates about 160 employees from RNDC have accepted positions with Quality Brands, including the retention of the full sales organization across the Plains States. By maintaining the sales force, Quality Brands preserves deep market knowledge, established customer relationships, and a team with a demonstrated track record of growing brands and delivering results for supplier partners across the region. The transition also provides continuity for customers who have built trusted relationships with these teams over time. “This is an exciting moment for Quality Brands and for the future of beverage distribution across the Plains States,” said **Tony Gillick**, owner of Quality Brands Distribution. “As a family-owned business, we believe great partnerships and great people create long-term success. As we enter this next chapter, we do so with an exceptional team, strong supplier relationships, and confidence in our ability to continue delivering results in the market. We are grateful to the supplier partners who have committed to us and excited to welcome new partners as we showcase the capabilities of our growing Wine & Spirits business.” ### Total Bev/Al Sales Jump 20% Ahead of July 4; 4-Week Results Lag Year-Earlier URL: https://bevnews.net/total-bev-al-sales-jump-20-ahead-of-july-4-4-week-results-lag-year-earlier/ Last updated: 2026-07-14T01:19:32.000Z Total Alcohol dollar sales in the week ended July 4 climbed to $2.6 billionB, up +19.9% from the week ending June 27, NIQ reports. The increase likely reflects holiday-related purchasing ahead of Independence Day, while summer social occasions and FIFA World Cup viewing continuedd to support category demand. Meanwhile. Total Alcohol results for the four weeks ended July 4 continued to disappoint. Dollar sales reached $9.3 billion, down 3% vs a year earlier, while case volume totaled 183.6million, declining 4.9% from the like year-earlier period. ## Beer, Spirits Build Moment; Prepared Cocktails Leads Prepared Cocktails remained the industry's strongest-performing segment, with dollar sales increasing +0.5% despite case volume declining 4.8%. Demand continues to be supported by the convenience of RTD formats and their relevance across summer entertaining occasions. • Wine once again led category declines, with dollar sales down 4.5% and volume decreasing 6%. Performance remained largely unchanged from the prior four-week period (w/e June 27th), highlighting the continued challenges facing the category. • Spirits continued to gain traction, with dollar sales declining 3.7% and volume down 4%. Recent improvement has been aided by heightened social occasions, including FIFA viewing events and Independence Day celebrations, which have provided a welcomed boost to category demand. • Beer maintained the slowest contraction, with dollar sales down 3.2% and volume falling 4.8%, as the category holds on to the stability it showed throughout June. Overall, the latest results demonstrate the importance of seasonal occasions in sustaining Alcohol demand, NIQ analysts said. Prepared Cocktails continues to outperform the broader market, while Wine remains the industry's largest drag. Meanwhile, Beer and Spirits benefited from a combination of July 4th celebrations and FIFA viewership. ### New Jersey remains bright spot, Illinois still a drag Regional Alcohol trends remained largely challenging during the latest period, with most key states posting declines in both dollars and volume. Ohio delivered the most stable performance among major markets, with dollar sales down 1.1% and volume declining 5.2%. Meanwhile, Illinois continued to face the greatest pressure, with dollar sales falling -6.8% and volume dropping 9.4%. • Volume trends showed modest variation across states. New Jersey stood out as the only major growth market in volume, increasing 2%, driven by Beer and Prepared Cocktails, although dollar sales slipped 1.7%. By contrast, Illinois recorded the steepest declines across both metrics, posting losses of 9.4% in volume and 6.8% in dollars. Overall, state-level results continue to reflect an uneven demand landscape. New Jersey remains one of the few markets generating positive volume momentum, but its strength has not been enough to offset persistent softness across larger states, particularly Illinois. **Retail channel trends sustained broad softnes**s, with latest results nearly absent of bright spots, Mass led dollar losses -3.8%, Food followed -3.5%, Conv -3.0%, and Liquor -2.9%. Positive trends were solely held by Club +0.1% and All Other +2.3%. ### DISCUS, Wine Institute Challenge Oregon Recycling Law URL: https://bevnews.net/discus-wine-institute-challenge-oregon-recycling-law/ Last updated: 2026-07-14T00:19:08.000Z One of the most popular theories among progressive interests is that the producers of products should bear whatever cost is incurred to clean up after them. So, when Oregon's recycling program needed modernization, the Oregon legislature came up with a scheme to shift the cost of waste management and recycling from local governments to the producers of packaging, paper producers and food service ware. The mechanism for this is fairly straight forward: Make the producers pay a fee based on the weight of the package. The Distilled Spirits Council of the U.S. and the Wine Institute Monday filed an Amicus Curiae brief in a lawsuit filed by the National Association of Wholesalers-Distributors challenging the statute. In the brief, they make several points: 1. Because the fees are based on the weight of packaging, products, glass bottles used by wine and spirits producers will pay significantly more per bottle than if the product was packaged in a plastic container. Glass is already being successfully recycled in the state. The creates a perverse incentive less sustainable materials that happen to be lighter, contrary to the core objectives of the act and harming consumers. 2. The act has significant Commerce Clause issues because in practice it favors some in-Oregon producers over out-of-state producers because Oregon's small producer and bottle bill exemptions will apply to most in-state producers while leaving many out-of-state wine and spirits producers subject to the full costs of the EPR program. 3. Because of the three-tier system, producers often cannot adjust prices only for a single state, meaning EPR costs imposed in Oregon may ultimately be spread across consumers in other states. The trial in the case was filed on Monday (7/13). ### Where the Bar Money Went URL: https://bevnews.net/where-the-bar-money-went/ Last updated: 2026-07-13T21:21:01.000Z If you're wondering why sales for alcoholic beverages seem weaker his year than last, the Democrats on the Joint Economic Committee offer an answer: "Americans have now paid $56.4 billion more for gas since start of Iran War." Money spent of gas is money not spent on something else – and that "something else" includes alcohol. "Since the war began on Feb. 28, Americans have paid a total of $56.4 billion more, or $477 more per household, on the gas they need to commute to work, run errands, pick up their kids, and live their daily lives," the committee says. Additionally, today’s national average gas price sits at [$3.87](https://gasprices.aaa.com/?ref=bevnews.net) per gallon, which is about 30% higher than before the start of the war, the committee Democrats, led by Sen. Maggie Hassan, said. . ### [BND] Kane's Beverage News Daily URL: https://bevnews.net/bnd-kanes-beverage-news-daily-27/ Last updated: 2026-07-11T10:00:05.000Z ***Good Morning and Happy Saturday, July 11, 2025.*** ## [Suppliers - Not Wholesalers – Said Key to Brand Building Success](https://bevnews.net/suppliers-not-wholesalers-key-to-brand-building-success/) The collapse of Republic National Distributing Co., which was triggered by Sazerac Co.'s decision in late 2022 to leave RNDC for a network of 12 wholesalers in roughly 30 states, has triggered a major shift in the way brands go to market. Bourcard Nesin, beverage industry analyst for Rabobank, in his latest analysis reviews the lessons learned and concludes wholesalers can support execution, but despite all the talk at Wine & Spirits Wholesalers of America conventions over the years about building b ## [Holy Cross Abbey Winery in Colorado for Sale](https://bevnews.net/holy-cross-abbey-winery-in-colorado-for-sale/) After 25 years, Larry Oddo, owner/CEO of The Winery at Holy Cross Abbey in Canon City, Colo., plans to retire and is looking for a buyer. The asking price is $850,000\. Gross revenue is $1.27 million. In its 25 years in business, the winery has won more than 1,200 medals and awards in international competition. The winery is currently listed for sale but has yet to attract a buyer. If the winery does not sell, Oddo says it will close its doors Sepot. 30\. This turnkey, asset-rich operation offer ## [Coppola Launches 5th 'Perfect Your Pizza' Contest](https://bevnews.net/untitled-152/) [![](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/2026/07/2026PYP-1.jpg)](https://bevnews.net/untitled-152/) Coppola’s Perfect Your Pizza 2026 "Sip & Slice" Grand Prize Package (Francis Ford Coppola Winery) Francis Ford Coppola Winery launched the fifth installment of its annual "Perfect Your Pizza" competition, a nationwide search for America's best pizza recipe and wine pairing. This summer, fans across the country are invited to submit an original pizza recipe and Coppola wine pairing for the chance to win a "Sip & Slice" Grand Prize package – an ultimate wine, pizza and film lover's home upgrade - or $10,000 cash. In addition to the recipe contest, a companion online sweepstakes will award $ ## [Hope Family Wines Official Wine Partner of Mid-State Fair Hospitality Tent](https://bevnews.net/hope-family-wines-official-wine-partner-of-mid-state-fair-hospitality-tent/) Hope Family Wines is offering wines from across its portfolio in the Hospitality Tent and at other locations throughout the California Mid-State Fair. The tent also features interactive displays, including a full-size stationary bull from the Troublemaker brand for photo opportunities, a backdrop depicting owner and winemaker Austin Hope welcoming visitors to Paso Robles, and another displaying the phrase, “Real Cowboys Drink Cabernet.” “The California Mid-State Fair is an iconic showcase for ## [Bâtonnage Sets New Virtual Training](https://bevnews.net/batonnage/) Bâtonnage Forum, the nonprofit dedicated to empowering women in the wine industry through community and mentorship, is bringing its community together this summer with a new virtual event series. The series begins July 13 with “A Conversation on Mentorship” featuring winemaker Alison Thomson and her longtime collaborator Alecia Moore, founder and winemaker of Two Wolves Wine in California’s Santa Ynez Valley. Moderated by Bâtonnage Executive Director Elaine Chukan Brown, the discussion will exp ***Thanks for reading. Have a wonderful weekend. I'll be back Tuesday. – Joel*** ### Coppola Launches 5th 'Perfect Your Pizza' Contest URL: https://bevnews.net/untitled-152/ Last updated: 2026-07-11T03:41:49.000Z [Francis Ford Coppola Winery](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4722981-1&h=53788080&u=https%3A%2F%2Fwww.francisfordcoppolawinery.com%2F&a=Francis+Ford+Coppola+Winery&ref=bevnews.net), launched the fifth installment of its annual "Perfect Your Pizza" competition, a nationwide search for America's best pizza recipe and wine pairing. This summer, fans across the country are invited to submit an original pizza recipe and Coppola wine pairing for the chance to win a "Sip & Slice" Grand Prize package – an ultimate wine, pizza and film lover's home upgrade - or $10,000 cash. In addition to the recipe contest, a companion online sweepstakes will award $15,000 in prizes for a total "Perfect Your Pizza" prize pool of $25,000\. Contestants can submit their original pizza recipe, Coppola wine pairing and the story behind their creation at [www.francisfordcoppolawinery.com/perfect-your-pizza/](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4722981-1&h=2660960728&u=https%3A%2F%2Fwww.francisfordcoppolawinery.com%2Fperfect-your-pizza%2F&a=www.francisfordcoppolawinery.com%2Fperfect-your-pizza%2F&ref=bevnews.net), Fans can also enter the online sweepstakes between July 1 and September 30 for a chance to win a share of $15,000 in prizes—and join the fun all summer long by posting on Instagram or Facebook with #PerfectYourPizza. The contest runs through Sept. 30, with the winning recipe announced on the brand's socials (@coppolawine) in October 2026. "At Coppola, pizza isn't just a menu item—it's a reflection of how we bring people together around wine," said **Gabriela Becker**, VP-Marketing for Francis Ford Coppola Winery. "As we enter year five of 'Perfect Your Pizza,' we're proud to keep leaning into that culinary heritage. "With Dan Richer returning to lead the judging, more experiential prizes and our continued partnership with [Slice Out Hunger](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4722981-1&h=163888670&u=https%3A%2F%2Fsliceouthunger.org%2F&a=Slice+Out+Hunger&ref=bevnews.net), this contest reflects what we value most. It's about celebrating great wine worth gathering over, championing artisanal pizza, and giving back to our communities in a way that truly connects us." [Dan Richer](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4722981-1&h=3639691929&u=https%3A%2F%2Fwww.instagram.com%2Fdanricher%2F%3Fhl%3Den&a=Dan+Richer&ref=bevnews.net) is a master pizzaiolo, six-time James Beard Award nominee, and *New York Times*\-bestselling author of *The Joy of Pizza: Everything You Need to Know,* he is also chef and owner of Razza in Jersey City - the only pizza restaurant in the U.S. to receive three stars from *The New York Times.* ### Holy Cross Abbey Winery in Colorado for Sale URL: https://bevnews.net/holy-cross-abbey-winery-in-colorado-for-sale/ Last updated: 2026-07-11T01:53:17.000Z After 25 years, **Larry Oddo**, owner/CEO of The Winery at Holy Cross Abbey in Canon City, Colo., plans to retire and is [looking for a buyer](https://www.bizbuysell.com/business-opportunity/the-winery-at-holy-cross-abbey/2484794/?utm%5Fsource=BizBuySell&utm%5Fmedium=email&utm%5Fcampaign=buyerinterestalert&). The asking price is $850,000\. Gross revenue is $1.27 million. In its 25 years in business, the winery has won more than 1,200 medals and awards in international competition. The winery is currently listed for sale but has yet to attract a buyer. If the winery does not sell, Oddo says it will close its doors Sepot. 30\. This turnkey, asset-rich operation offers far more than an established production facility. About 60% of revenue is generated through high-margin Direct-to-Consumer (DTC) sales, supported by a successful tasting room, boutique retail operation, and an active mailing list of more than 12,000 loyal customers. The property includes a 6,789-square-foot production facility, 2,468 square feet of retail and office space, and more than 27,400 square feet of beautifully maintained outdoor event space designed to host tastings, celebrations, and community events. The winery has built an exceptional reputation not only for award-winning wines but also for its deep community involvement. It has played a significant role in developing and supporting regional events, including the Royal Gorge Whitewater Festival, the Cañon City Balloon Classic, and its long-running Annual Harvest Fest. With an experienced staff, an accomplished head winemaker, established operating systems, and decades of brand recognition, this acquisition provides an exceptional platform for an entrepreneur, strategic buyer, or winery operator looking to expand with an iconic Colorado label. To facilitate a successful transition and encourage a buyer to continue the winery's legacy, the seller has reduced the asking price by $100,000, with a corresponding reduction in included inventory. It is the first Colorado winery to have its wine placed in a National Park and is currently available at Yellowstone National Park. ### **If No Buyer, Why Close? Sell to Employees Instead** Assuming the winery is profitable, there is no reason for Oddo to simply close the winery and walk away. As part of his planning, he should seriously consider creating an Employee Stock Ownership Plan for a gradual sale, forming a worker cooperative or executing a management buyout using SBA loans or installment payments. Selling to employees can offer massive tax advantages. For example, under section 1042 of the IRS tax code, if you sell 30% or more of your company stock to an ESOP or an employee cooperative, you can defer the capital gains taxes on the transaction. Usually, an ESOP borrows money from a bank. Unlike most businesses, the company can repay the debt used to acquire stock in the ESP{ with **pretax** dollars. Yes, pretax dollars. For full information on Employee Stock Ownership Plans and Employee Cooperative Ownership Plans, click [here](https://institute.coop/sites/default/files/resources/OEOC%20-%20Selling%20Your%20Business%20to%20Your%20Employees%20ESOP%20and%20Co-op.pdf?ref=bevnews.net). Always consult a tax attorney or CPA to optimize the deal. ### Hope Family Wines Official Wine Partner of Mid-State Fair Hospitality Tent URL: https://bevnews.net/hope-family-wines-official-wine-partner-of-mid-state-fair-hospitality-tent/ Last updated: 2026-07-11T00:54:31.000Z Hope Family Wines is offering wines from across its portfolio in the Hospitality Tent and at other locations throughout the California Mid-State Fair. The tent also features interactive displays, including a full-size stationary bull from the Troublemaker brand for photo opportunities, a backdrop depicting owner and winemaker Austin Hope welcoming visitors to Paso Robles, and another displaying the phrase, “Real Cowboys Drink Cabernet.” “The California Mid-State Fair is an iconic showcase for the small-town spirit, agricultural heritage and world-class attractions of Paso Robles and the Central Coast,” said owner and winemaker **Austin Hope**. “I’ve been going to the fair since I was a kid, and it means a lot to me personally to be actively involved with our family winery.” ### Bâtonnage Sets New Virtual Training URL: https://bevnews.net/batonnage/ Last updated: 2026-07-11T03:37:15.000Z Bâtonnage Forum, the nonprofit dedicated to empowering women in the wine industry through community and mentorship, is bringing its community together this summer with a new virtual event series. The series begins July 13 with “A Conversation on Mentorship” featuring winemaker Alison Thomson and her longtime collaborator Alecia Moore, founder and winemaker of Two Wolves Wine in California’s Santa Ynez Valley. Moderated by Bâtonnage Executive Director Elaine Chukan Brown, the discussion will explore what Alison and Alecia have learned from each other, the role mentorship has played in shaping their paths, and why women supporting women matters so deeply in this industry. The kickoff event is free to attend. Register here: [https://us06web.zoom.us/meeting/register/Puz8shbGSzOxPOw6k5AnsQ](https://us06web.zoom.us/meeting/register/Puz8shbGSzOxPOw6k5AnsQ?ref=bevnews.net) Later in July, Bâtonnage will launch The Bâtonnage Sessions, a three-part interactive online series designed to help participants expand their professional networks, gain insights from industry leaders, and tackle career challenges through peer-to-peer learning and collaboration. This event series is open to all wine professionals and industry enthusiasts alike. **Session 1: Building Your Network in Wine** **Monday, July 27 @ 1:00 PM PT** Bâtonnage has hosted speed networking sessions in person for years, and now it is bringing that experience online to reach more members of the community. This session combines guided introductions with curated one-on-one breakout conversations, paired by role, region, or career stage. Business coach Emily Merrell, who knows a thing or two about turning a quick conversation into a real connection, will facilitate these meaningful one-on-ones. **Session 2: In Conversation with Pascaline Lepeltier** **Monday, August 3 @ 1:00 PM PT** Pascaline holds the Master Sommelier Diploma and is a Meilleur Ouvrier de France, and has spent her career behind some of New York’s best wine programs, from Rouge Tomate to her current home at Chambers in TriBeCa. She’s also gotten her hands dirty in production with chëpìka, her winemaking project in the Finger Lakes, and is an acclaimed author. Elaine and Pascaline will discuss her career path, the unexpected turns it has taken, and the lessons she’s learned along the way. Bring your questions. **Session 3: Mastermind** **Monday, August 10 @ 1:00 PM PT** A peer-driven mastermind session where participants each take the “hot seat” to present a real challenge and receive focused input from the group. This exercise will draw on the community’s collective experience to problem-solve in real time, with key takeaways for each participant as they look to build their career in wine. Bring a challenge you’re working through, and the room will help you work through it. Tickets are $45 for one session or $99 for the three-session bundle. Learn more and register here: [https://www.batonnageforum.com/the-batonnage-sessions](https://www.batonnageforum.com/the-batonnage-sessions?ref=bevnews.net). ### Suppliers - Not Wholesalers -- Said Key to Brand Building Success URL: https://bevnews.net/suppliers-not-wholesalers-key-to-brand-building-success/ Last updated: 2026-07-11T03:56:02.000Z The collapse of Republic National Distributing Co., which was triggered by Sazerac Co.'s decision in late 2022 to leave RNDC for a network of 12 wholesalers in roughly 30 states, has triggered a major shift in the way brands go to market. **Boucard Nesin**, beverage industry analyst for Rabobank, in his latest analysis reviews the lessons learned and concludes wholesalers can support execution, but despite all the talk at **Wine & Spirits Wholesalers of America** conventions over the years about building brands, brand success depends on the supplier's selling capabilities, not the distributor's. To a large extent, beginning with Diageo, suppliers have pushed huge costs and a large share of brand-building responsibility onto wholesalers. The wholesalers have been happy to provide this in return for being richly compensated. But to a large extent, the incentives of suppliers and wholesalers have ceased to be aligned, leaving the wholesaler to act in his own interest. "In the context of alcohol, that would mean brands stop paying for dedicated staff and special divisions and bring those capabilities back in-house – shifting key functions from agents back into the hands of principals," Nesin writes. "Once a supplier has those capabilities, the bells and whistles of a national agreement matter less." he explains. "If above-market resources are no longer decisive, why not choose the distributor with the best coverage, execution, and economics? By building their own in-market sales and marketing capabilities, suppliers like Sazerac and Gallo have been able to prioritize these fundamentals in their route-to-market strategy." Unlike Gallo, Diageo, ABInBev, most suppliers don't have the scale and resources to become category captains overnight, Nesin writes. "Still, there are practical first steps brands should consider, regardless of route-to-market strategy, but especially if they are moving from a one-distributor national network to a more fragmented network: 1. **Reinforce your national accounts team.** If a supplier can only afford to invest in one area, this is the one. 2. **Invest in commercial analytics and market intelligence.** Brands that leave a national agreement with a supplier need tool to target accounts for new placements, prioritize markets by brand, assess which promotions are working, and track how those decisions affect the bottom line. 3. **Adding boots on the ground** becomes part of a supplier's distributor management function. "A surprising amount of distributor management still comes down to showing up: replacing a faceless brand with a personal relationship, educating distributor staff, and – just as often – reminding that staff about products and marketing plans." Nesin says. 4. **Develop more shared-service agreements.** A smaller brand can hand over commercial executions to a larger brand, as Korbel has done with Freixenet-Mionetto. Or, similarly sized brands with clear synergiiescan combine sales force. "For example, a brand with strong national account coverage may partner with another that performs well on-premise" Nesin says. “We don’t see wholesalers as brand builders,” the CEO of one supplier that signed a national agreement told Nesin. “Their job is to increase points of distribution, especially outside major national accounts, but brand building and velocity must come from the supplier.” You can download the entire report, [“Best athlete” versus national alignment: The strategy upending US alcohol distribution](https://media.rabobank.com/asset/341ca248-14c4-43c0-8dd7-d1a3e5f95d96/-Best-athlete-versus-national-alignment-The-strategy-upending-US-alcohol-distribution.pdf?ref=bevnews.net). It well worth reading and pondering. _Includes the latest 500 public posts. Use `/sitemap.xml` for the complete archive of public content._