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# Michelob ULTRA Unveils Olympians  in New Super Bowl LX Teaser
- URL: https://bevnews.net/michelob-ultra-unveils-olympians-in-new-super-bowl-lx-teaser/
- Published: 2026-01-21T04:20:18.000Z
- Updated: 2026-01-21T04:20:18.000Z
- Author: Joel Whitaker
- Tags: Advertising

Michelob ULTRA, America’s #1 top-selling and fastest growing beer brand, debuted a teaser that combines two of the biggest cultural moments in sports – the Super Bowl and the Olympic Winter Games. 

 In this teaser, titled “[**The Jump**](https://www.youtube.com/watch?v=LBJYrk0T89A&ref=bevnews.net),” fans can see a novice skier named Greg, quickly coming down the slopes while Olympic Games gold medalist **Chloe Kim** and Olympian and Stanley Cup champion **T. J. Oshie** watch in awe and say, “*there’s only one man who could’ve taught him that,*” alluding to a mysterious fourth character.

 This action-packed spot was directed by *Top Gun: Maverick* and *F1* filmmaker and action movie aficionado, Joseph Kosinski, and is a continuation of a robust campaign that celebrates Team USA and the spirit of friendly competition.