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# Molson Coors Plans for Blue Moon
- URL: https://bevnews.net/molson-coors-pla/
- Published: 2023-11-10T01:07:07.000Z
- Updated: 2023-11-10T01:07:07.000Z
- Author: Joel Whitaker
- Tags: Marketing

**Molson Coors Beverages Co.**'s **Blue Moon** has a number of iterations – it's the No. 1 craft brand, the No. 1 light craft brand with Blue Moon LightSky (soon to be Blue Moon Light) and a new Blue Moon Non -Alcoholic. All of these will be tied together with new packaging and an expanded “Made Brighter” marketing campaign. It’s also launching 19.2-ounce cans of Blue Moon Belgian White Belgian-style Wheat Ale and Blue Moon Light to appeal to craft consumers in convenience stores.

In the on-premise, where Blue Moon is the No. 2 tap handle in the U.S., it aims to continue the momentum that’s led it closing the gap with the top spot by 25% this year. And it’s looking to end 2023 strong with a push during the holidays.

“We see Blue Moon as a beer that can be part of that celebratory experience during the holidays. Consumers are purchasing something special and we’re working to make Blue Moon their premium beer choice,” says **Natalia Zaldivar**, associate marketing manager for the brand.

For Thanksgiving, the Blue Moon team built off its successful Pie Pints program by releasing limited-edition [Blue Moon Thanksgiving Seasoning](https://millercoorsmctv.cmail20.com/t/t-l-vttdilt-ykgyhutii-d/?ref=bevnews.net), coming in two varieties that encompass its signature Valencia orange peel flavor: Zesty Seasoning and Pie Pint Seasoning. It’s also giving consumers the chance to buy four-packs of its popular [mini Blue Moon-inspired pies](https://millercoorsmctv.cmail20.com/t/t-l-vttdilt-ykgyhutii-h/?ref=bevnews.net): Zesty Pumpkin Spice Pie, Tangy Citrus Apple Twist Pie, Key Lime Coconut Crumble Pie, and Chocolate Citrus Haze Pie.