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# Molson Coors to Debut Topo Chico Spirited
- URL: https://bevnews.net/molson-coors-to-debut-topo-chico-spirited/
- Published: 2023-04-12T00:52:44.000Z
- Updated: 2023-04-12T00:52:44.000Z
- Author: Joel Whitaker
- Tags: New Products

**Molson Coors Beverage Co.** next week is set to release **Topo Chico Spirited**, its first line of ready-to-drink canned cocktails made with real spirits.

Made with real juice and filtered sparkling water, Topo Chico Spirited will launch in single-flavor packs of three varieties, each inspired by classic cocktails: Tequila & Lime (ranch water), Tequila & Grapefruit (paloma) and Vodka & Lemon (Chilton). They each check in at 5.9% alcohol by volume.

“For years, bartenders have used Topo Chico Mineral Water as a key ingredient in their cocktails. Topo Chico Spirited is inspired by that same tradition, each having their own distinct regional flair, made with filtered sparkling water and delicious flavors,” says **Alex Ottenheimer**, marketing manager for Topo Chico Spirited. “They’re different than anything else in the RTD category.”

opo Chico Spirited hits as RTDs are climbing in popularity. The segment grew 53% in 2021, about double the growth of the wine- and malt-based categories, according to market research firm IWSR. And vodka and tequila are the two most-popular spirits in the U.S., where Topo Chico Spirited will be sold in 22 states.

The launch will be supported by a PR plan to raise awareness among consumers, backed by digital advertising on social media platforms, she says. That precedes a busy summer for Topo Chico Hard Seltzer, which plans to double its media budget from May through August, Ottenheimer says.