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# Montanya Rum Names Advisory Panel
- URL: https://bevnews.net/montanya-rum-names-advisory-panel/
- Published: 2026-08-18T05:29:52.000Z
- Updated: 2026-08-18T05:29:52.000Z
- Author: Joel Whitaker
- Tags: Who & What --

**Montanya Rum**, a Crested Butte, Colo., women-owned B-Corp Certified Beverage Company, named its advisory committee, comprised of some of the most reputable, globally recognized experts across the wider beverage industry:

- **Jeff Sarfino**, Chairman & CEO, [Lanterna Distributors, Inc.](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753028-1&h=483560616&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4445446-1%26h%3D1130078970%26u%3Dhttps%253A%252F%252Furldefense.proofpoint.com%252Fv2%252Furl%253Fu%253Dhttps-3A%5F%5Fwww.lanternawines.com%5F%2526d%253DDwMGaQ%2526c%253DeuGZstcaTDllvimEN8b7jXrwqOf-v5A%5FCdpgnVfiiMM%2526r%253DxtF8nK%5FdZvBDsUSEvyqvdOriCBePhduQQQ6XtQM3L4L2absWpA-3OGcnfRIvGxY0%2526m%253DXU46V4wFlnjM6kI5uXyg5SI58-yDz89bCGDSBPpGqcx2xX2fQkTtPQGtnbZYY65n%2526s%253DKaX7EgeuPt79IvKyMupWMwzywB6cYk2yej7l8F4IKp8%2526e%253D%26a%3DLanterna%2BDistributors%252C%2BInc.%252C&a=Lanterna+Distributors%2C+Inc.&ref=bevnews.net)
- **Jimmy Bruton,** Experienced alcoholic beverage leader with over 30 years of experience, most recently serving as CMO for Via Carota Craft Cocktails
- **Michelle Ivey**, A proven brand builder who helped scale Illegal Mezcal from early growth through its acquisition by Bacardi, with a track record of building culturally resonant premium brands across spirits, hospitality, and lifestyle; CEO of Lake Hour Cocktails and Co-Founder of Como No Energy
- **Sivan Cotel,** Strategic executive and board leader with 20 years of experience, including a decade+ launching new startups and managing profit/nonprofit boards to drive business performance and client service excellence.
- **Taylor Foxman**, Founder & CEO, [The Industry Collective](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4753028-1&h=4118210350&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4445446-1%26h%3D227717357%26u%3Dhttps%253A%252F%252Furldefense.proofpoint.com%252Fv2%252Furl%253Fu%253Dhttps-3A%5F%5Fwww.theindustrycollective.org%5F%2526d%253DDwMGaQ%2526c%253DeuGZstcaTDllvimEN8b7jXrwqOf-v5A%5FCdpgnVfiiMM%2526r%253DxtF8nK%5FdZvBDsUSEvyqvdOriCBePhduQQQ6XtQM3L4L2absWpA-3OGcnfRIvGxY0%2526m%253DXU46V4wFlnjM6kI5uXyg5SI58-yDz89bCGDSBPpGqcx2xX2fQkTtPQGtnbZYY65n%2526s%253DaIT2hkPCvz4WxJRN87exnk8p8FBKId5BSRDbwnFkUXA%2526e%253D%26a%3DThe%2BIndustry%2BCollective&a=The+Industry+Collective&ref=bevnews.net)
- **William Kehler**, Liquor and Beverage Industry Veteran with over 12 years of experience; having launched 3 product lines across whiskey, flavored shots, and hemp beverages; expertise in social media influencer marketing, new product formulation, and supply chain