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# Morgan Freeman Face of  Grand Siecle
- URL: https://bevnews.net/morgan-freeman-face-of-grand-siecle/
- Published: 2023-10-04T03:07:01.000Z
- Updated: 2023-10-04T03:07:01.000Z
- Author: Joel Whitaker
- Tags: Advertising

Morgan Freeman, the actor, has agreed to become the face of Grand Sicle, the most expensive Champagne Cuvee produced by Laurent Perrier. 

He will be featured in a new advertising campaign in the U.S., UK, Japan, Germany, Switzerland and Italy, in both print and digital. In Nigeria, the campaign will only be digital. 

"We, laurent-Perrier, are different from our peers, or perceived as such. Our pursuit of excellence, because of our difference, has taken us more time, more effort, great perseverance and a strong belief in our vision to become recognized for what we do. It does take time to become an icon: for us, nobody but Morgan Freeman could better embody that line and become the face of Grand Siècle," said **Stéphane Dalyac**, president/ceo, Champagne Laurent-Perrier.