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# New Brew to Benefit Nebraska Student-Athletes Name-Image-Likeness Payments
- URL: https://bevnews.net/new-brew-to-benefit-nebraska-student-athletes-name-image-likeness-payments/
- Published: 2023-08-25T00:31:52.000Z
- Updated: 2023-08-25T00:31:52.000Z
- Author: Joel Whitaker
- Tags: Collaborations

**Kros Strain Brewing**, an award-winning local brewery in La Vista, Nebraska, announced a collaboration with The 1890 Initiative, LLC ("1890"), a business dedicated to helping student-athletes in Nebraska benefit from their name, image, and likeness ("NIL"). Kros Strain will introduce a new beer, **Cornhead Lager by 1890**, with proceeds from every sale supporting NIL initiatives for Nebraska student-athletes.