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# Old Forester Sets Sweeps for 2023 Birthday Bourbon
- URL: https://bevnews.net/old-forester-sets-sweeps-for-2023-birthday-bourbon/
- Published: 2023-08-25T01:43:32.000Z
- Updated: 2023-08-25T01:43:32.000Z
- Author: Joel Whitaker
- Tags: Anniversaries

**Brown-Forman Corp.** began when George Garvin Brown bottled some bourbon and called it **Old Forester**. Each year the company remembers its beginning with the release of Birthday Bourbon, which has a one-of-a-kind flavor profile.

That's smart marketing, and it's something a family owned business can do easily enough: Pick the birthday of the company's founder, produce a special edition of the lead product, and celebrate founder's day by releasing. Most companies don't, and I don't understand why.

But Brown-Forman does, and the release of Old Forester Birthday Bourbon has become a big deal. "Every year, Birthday Bourbon is a unique opportunity for lovers of Old Forester to taste a snapshot of bourbon that was laid down over a decade ago. This year's 12-year-old offering serves up a classic Old Forester profile that honors George Garvin Brown's ongoing legacy," said Old Forester Master Taster **Melissa Rift**.

Old Forester's Birthday Bourbon bottles will be available for purchase nationwide at select retailers. But some people simply can't get to a "select retailer." I'm thinking of the Reynolds Family, which owns the 150,00 acre Long X Ranch in Kent, Texas. (To get an idea of just how isolated Kent is, check out [Google maps](https://www.google.com/maps/place/Kent,+TX+79734/@31.0693026,-104.2171393,13z/data=!4m6!3m5!1s0x86e5771f6a5e2789:0x6c728758296d8c46!8m2!3d31.0693026!4d-104.2171393!16zL20vMDZsOHg5?entry=ttu&ref=bevnews.net).)

For those folks, and, indeed, anyone else bottles will be available at Old Forester Distillery in Louisville via a national sweepstakes running August 24 through August 31, 2023\. The sweepstakes allow consumers nationwide a more equal opportunity to purchase the limited-edition expression.Birthday Bourbon bottles will not be sold at the Old Forester Distillery on Sept. 2, the days sweepstakes winners are announced.