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# Planteray Rum Launches Hogo Monsta
- URL: https://bevnews.net/planteray-rum-launches-hogo-monsta/
- Published: 2026-01-30T04:30:57.000Z
- Updated: 2026-01-30T05:52:59.000Z
- Author: Joel Whitaker
- Tags: New Products

**Planteray Rum** announced the release of **Planteray Hogo Monsta**, a bold high-ester rum from the legendary **Stade’s West Indies Rum Distillery** in Barbados. Hogo Monsta is considered one of the world’s *heaviest* rums to be used to enhance cocktails, not a sipping rum. It is sold in 200ml bottles for this reason, at 56.8% ABV (SRP $55.00).

This is not merely “high-ester” by conventional standards. Hogo Monsta delivers an extraordinary 2,029 grams per hectoliter of aromatic compounds, bottled at 56.6% ABV. Meticulously distilled by the Planteray and Stade’s teams, it is the result of extended fermentation, precise distillation cuts, and a deliberately bold vision.

Hogo Monsta was never designed for casual drinking. Its potency makes it unsuitable for volume consumption or unmeasured pours. Instead, it is a **professional tool** – a concentrated flavor catalyst created for skilled hands. Just a few drops can transform a Mai Tai, elevate a blend, or unlock new territory in a Daiquiri.

In just a few measured drops, it erupts with overripe banana, pineapple, and mango, layered with varnish, brine, spice, and an unmistakable tropical funk. The mouthfeel is dense and oily, carrying a long, unrestrained finish. These aromas and flavors are what today’s rum connoisseurs often call “rum funk,” or *hogo* – an Anglicization of the French term *haut goût* (“high taste”), once used by rum traders to describe spirits of formidable pungency.

 Planteray Hogo Monsta Rum is available in select U.S. markets with a suggested retail price of $55.00 (56.6% ABV, 200 ml). Only 5,000 bottles will be released across the USA, UK, France, Barbados, Slovakia, the Czech Republic, Belgium, and Germany.