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# SG hires A-B exec to lead new division
- URL: https://bevnews.net/sg-hires-a-b-exec-to-lead-new-division/
- Published: 2026-09-11T00:07:15.000Z
- Updated: 2026-09-11T00:07:15.000Z
- Author: Joel Whitaker
- Tags: Who & What --

**Southern Glazer’s Wine & Spirits** named **Glendal Vandenbempt** as Managing Director of the newly established Gold Division, effective Oct. 5,. In this role, he will lead the corporate Gold Division, a business unit of Southern Glazer's Beverage Company, providing support across New York and Colorado, and overseeing the Anheuser-Busch portfolio in all markets where Southern Glazer’s represents Anheuser-Busch brands. Vandenbempt will report directly to **Mark Chaplin**, President, Commercial Sales.

Vandenbempt brings more than 18 years of global experience in the consumer goods industry, spanning sales, operations, technology, finance, and more.

During his areer at **Anheuser-Busch InBev**, he held several executive leadership roles across North America and Europe, most recently as VP-Integrations within the Business and Wholesaler Development, U.S. team, where he led national strategic partnerships, commercial strategy, digital initiatives, and route to market transformation efforts. 

Previous roles included VP-Digital Sales and Operations U.S., VP-Technology Strategy & Deployment, North America, and Executive Director of On Premise (HORECA) for Belgium.