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# Single-Serve Dominates Most Popular New Bev/Al Products
- URL: https://bevnews.net/single-serve-dominates-most-popular-new-bev-al-products/
- Published: 2023-07-26T01:28:13.000Z
- Updated: 2023-07-26T01:28:13.000Z
- Author: Joel Whitaker
- Tags: Sales

A full 60% of the top 20 most popular new products released during April, May, and June come in a single-serve format, **Drizly** notes. From traditional beers like **Newburyport**’s **Plum Island Belgian White Ale**, to novel seltzers like **Vizzy Orange Cream Pop Hard Seltzer** and **Underwood**’s canned sparkling wine, these new releases showcase the broad appeal of single-serve packaging and consumers’ continued willingness to try new drinks in alternative formats.

In addition to single-serve beverages, Q2’s most popular new releases display the expansion of larger consumption trends. **“**Many of the macro trends we have seen over the past few quarters are included with this products list, including continued innovation in the ready-to-drink (RTD) category as well as consumer interest in premium and limited-edition spirits releases,” explains **Liz Paquette**, Drizly’s head of consumer insights.

Also, a full 25 percent of the most popular new products on Drizly this quarter are limited-edition spirits, specifically whiskeys and tequila. While both categories have seen strong growth in the past several years, their staying power is remarkable given the [overall cooling of premiumization trends](https://www.bevalcinsights.com/what-to-know-about-beverage-alcohol-premiumization-in-2023/?ref=bevnews.net).

“While we are seeing premium shopping slow overall, [tequila is one of the key categories where it is holding strong](https://www.bevalcinsights.com/examining-premiumization-within-the-tequila-category/?ref=bevnews.net),” says Paquette, noting **Patrón**’s **El Cielo** was the second-most popular new product this quarter. “Tequila has the highest average unit price within the top-selling spirits categories and is up nearly $10 compared to 2019.”

Among whiskeys, the season’s most popular new releases were **Jack Daniels 12-Year Batch #1, Midleton Dair Ghaelach Kylebeg Wood Tree No. 2 Irish Whisky, Jack Daniels 10-Year Batch #2**, and **2XO Innkeepers Blend Kentucky Straight Bourbon Whiskey**, demonstrating the strong year-round appeal of limited-edition whiskeys among consumers.

The Season of Spritz

Among Drizly’s most popular new products of Q2, three were **DeLola**’s new spritz flavors. The brand, which is owned by pop star Jennifer Lopez, launched its **Paloma Rosa, Bella Berry**, and **L’Orange Spritz** flavors this season and won instant popularity among consumers.

“While it is not a totally new trend, we have a significant spike this year,” says Paquette of the red-hot spritz category. “Additionally, we have seen the spritz trend carry into the ready-to-drink category, with new brands and releases recreating spritz cocktails into pre-made formats.”

Paquette also notes that sales of DIY spritz ingredients are increasing alongside ready-to-drink versions of the classic cocktail. Aperol in particular has become the highest-selling liqueur on Drizly, with its share expanding within the category by 23% in June 2023 over June 2022.

This season’s new beer releases capitalize on timeless styles like IPAs, Belgian white ales, and fruit-infused brews. The blueberry-flavored T**he Brew Bus You’re My Boy, Blue, Montauk Box** variety pack, and **Newburyport Plum Island Belgian White** all gained fans upon their release this quarter.