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# Sommarøy Spirits Gains Grocery Listings
- URL: https://bevnews.net/sommaroy-spirits-gains-grocery-listings/
- Published: 2024-06-05T04:38:42.000Z
- Updated: 2024-06-05T05:57:43.000Z
- Author: Joel Whitaker
- Tags: Distribution

Sommarøy Spirits, a leading mid-strength spirit brand is expanding its grocery footprint, offering mid-strength gin and vodka with zero carbs, lower calories and two thirds the alcohol of traditional spirits. 

The product is aimed at the nearly 65% of adults nationwide who are moderating their alcohol intake but want a sophisticated, full-flavor option. 

Already available in major beverage retailers like **Total Wine & More**, **Lee's Discount Liquor** and **Binny's Beverage Depot**, **Sommarøy Vodka** is now available in 73 Jewel-Osco stores in Illinois and **Sommarøy Gin** is available at 53 Whole Foods stores across 12 states, with distribution anticipated to expand significantly by year's end.

"Our entry into Jewel-Osco and expansion within Whole Foods stores proves the profitability of the burgeoning mid-strength market segment for retailers," says James Cosma, CEO and co-founder of Sommarøy Spirits. "People don't want all or nothing when it comes to moderating their drinking – sometimes you want a mellow buzz without going completely non-alc or settling for a watered-down cocktail. More consumers can now add the solution directly to their shopping carts."

The no- and low-alcohol market grew by more than 7% in 2022 according to [IWSR](https://c212.net/c/link/?t=0&l=en&o=4182634-1&h=3944641975&u=https%3A%2F%2Fwww.theiwsr.com%2Fno-and-low-alcohol-category-value-surpasses-11bn-in-2022%2F&a=IWSR&ref=bevnews.net). With an ABV of 27.5% – one-third less than the alcohol content of traditional spirits – Sommarøy is officially defining the mid-strength category as spirits between 25-30% ABV. As a result, retailers like Jewel-Osco and Whole Foods Market are now reserving shelf space to meet consumer demand for quality spirits between non-alcoholic and full proof.