> ## Content Index
> Fetch the complete content index at: https://bevnews.net/llms.txt
> Use this file to discover other available public pages before exploring further.

# TV Spot Anchors Latest Guinness Campaign
- URL: https://bevnews.net/tv-spot-anchors-latest-guinness-campaign/
- Published: 2023-10-20T03:10:02.000Z
- Updated: 2023-10-20T03:10:02.000Z
- Author: Joel Whitaker
- Tags: Advertising

**Guinness US** unveiled its latest ad campaign — “[Singing Pints](https://urldefense.com/v3/%5F%5Fhttps:/youtu.be/k3hS7GNg2EM:30%5F%5F;!!OK3MsjU!17nL%5FbL27ev1sauJ%5F2d4e8poHs7ZFzAwWMO4il%5FptLov%5F8FjGdy7k%5F8Pj2udgK-6ALnwEPJDnMPSGpn-m4c35kqul0aApYE2$?ref=bevnews.net)” anchored by a TV commercial that will run nationally through February. In the brand’s latest effort to hero the zero, the ad, literally features pints of **Guinness 0** belting Bonnie Tyler’s hit “Holding Out for a Hero.” Inspired by the viral TikTok trend, the spot heroes an unexpected chorus of Guinness 0 pints – the fast-growing brew with the same look and feel as Guinness Draught – just non-alcoholic, singing through the head of the beer. Following a successful launch in Europe, the campaign will once again delight fans with this fun play on the classic song, Guinness says.