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# Molson Coors Finds Flavors Sweeten Sales
- URL: https://bevnews.net/untitled-31/
- Published: 2023-06-09T02:53:37.000Z
- Updated: 2023-06-09T03:54:36.000Z
- Author: Joel Whitaker
- Tags: Sales

**Molson Coors Beverage Co.** says it is seeing great success with flavors. 

Buoyed by the introduction of **Simply Spiked Peach** in April, the brand family has booked around $4.5 million in sales in for the four weeks that ended May 28, according to Circana, a combination of IRI and NPD. **Simply Spiked Lemonade** introduced its four-flavor variety pack and singles of select flavors nearly a year ago and ended 2022 as Circana’s No. 2 top new product in sales. Simply Spiked Peach is the No. 1 innovation in all of beer, according to Circana’s latest scans.

The trends are favoring Molson Coors’ hard seltzer portfolio, too. As the segment notched 13% volume growth over the four weeks that ended May 28 versus the prior period, both **Topo Chico Hard Seltzer** and **Vizzy Hard Seltzer** are on a roll, according to Circana multi-outlet and convenience store data, far outpacing the category and key competitors.

Topo Chico Hard Seltzer posted 29.5% volume growth according to Circana, while Vizzy is charging ahead, with volume sales up a striking 40.2% during that time. That’s a bright spot for a segment that’s seen significant year over year decline, but counts on a sales boost from warmer weather.

“Our brands deliver the refreshment and flavor drinkers are looking for with distinct and interesting brands that consumers are proud to bring to a party. They play in so many occasions, especially in the summer, as they’re very sessionable,” says **Joy Ghosh**, vp-marketing for the above premium flavor portfolio. “It’s a powerful trifecta, and that’s why consumers are continuing to reach for our brands.”